{"id":25121,"date":"2021-10-29T04:19:16","date_gmt":"2021-10-29T04:19:16","guid":{"rendered":"https:\/\/shanebarker.com\/?p=25121"},"modified":"2024-05-24T00:36:36","modified_gmt":"2024-05-24T07:36:36","slug":"instagram-stories-views-are-down","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/instagram-stories-views-are-down\/","title":{"rendered":"Why Your Instagram Stories Views Are Down and How to Fix It"},"content":{"rendered":"\n
Are your Instagram Stories views down? Not sure what happened or how to get your viewership back?<\/p>\n\n\n\n
Fear not! Despite my expertise in Instagram marketing, I have encountered dips in viewership before and have developed plenty of strategies to get back those views.<\/p>\n\n\n\n
In this post, I\u2019ll help you find the reasons why your Instagram Story views are down, and also offer tips on how to improve your Instagram Story views and engagement.<\/p>\n\n\n\n
Let\u2019s dive in!<\/p>\n\n\n\n
There are many reasons why your Instagram Story views dropped. Here are some possibilities:<\/p>\n\n\n\n
Let\u2019s discuss these issues in detail and identify ways to fix them to get more views and engagements on your Instagram Stories.<\/p>\n\n\n\n
If your last few Stories had 1,000+ views but your recent Story couldn\u2019t even get 100 views, there\u2019s a high chance that a large number of your Story views earlier were from bots or fake accounts<\/a>.<\/p>\n\n\n\n This can happen if you:<\/strong><\/p>\n\n\n\n What can you do to <\/strong>increase views<\/strong> again<\/strong>?<\/strong><\/p>\n\n\n\n Creating stale, boring, and overused content could be the reason your Instagram Story views are down.<\/p>\n\n\n\n People crave novelty, so consider shaking things up with different content formats (photos, videos, polls, quizzes) and interactive elements.<\/p>\n\n\n\n Is your Stories content relevant and interesting to your target audience?<\/p>\n\n\n\n Analyze what resonates with your followers and tailor your content accordingly.<\/p>\n\n\n\n The best way to identify current content trends is to follow top pages in your niche and replicate what they\u2019re doing right.<\/p>\n\n\n\n You can also follow niche hashtags to explore trending posts on the Explore page<\/strong> and get ideas.<\/p>\n\n\n\n Hop on to create Instagram Stories using the trending \u201c Add Yours<\/strong>\u201d templates like the ones below. You can also start your own trends.<\/p>\n\n\n\n You should add hashtags in your content to reach other target audiences not yet following your Instagram account.<\/p>\n\n\n\n If you\u2019re not using hashtags correctly or not at all, you are missing out on Story views from non-followers.<\/p>\n\n\n\n Here are some tips to overcome this and <\/strong>increase views <\/strong>on your Instagram Stories:<\/strong><\/p>\n\n\n\n If you publish Stories when everyone is sleeping or busy at work, they might not end up on people\u2019s feeds. Other creators\u2019 Stories posted at optimal times will likely be bumped up by the Instagram algorithm, taking a large share of views.<\/p>\n\n\n\n That\u2019s why it is important to post Stories and feed content based on your target audience\u2019s activity on the social media platform.<\/p>\n\n\n\n You should check Instagram analytics to identify your audience\u2019s most active times of the day and week. Go to \u201cInsights<\/strong>\u201d > \u201cTotal followers<\/strong>\u201d > Scroll down to \u201cMost active times<\/strong>\u201d and switch between \u201cHours<\/strong>\u201d and \u201cDays<\/strong>\u201d to access this data.<\/p>\n\n\n\n Publish your Stories when people are online to get more views and engagement. To learn more about this topic, check out my guide on the best times to post on Instagram<\/a>.<\/p>\n\n\n\n Some Instagram content planning and scheduling tools like Meta Business Suite, Sprout Social<\/a>, and Vista Social<\/a> also suggest optimal posting times for your Stories and feed posts.<\/p>\n\n\n\n On Instagram, you can see the Stories of people you follow at the top. The most recent Stories appear close to your profile logo every time you open the Instagram app.<\/p>\n\n\n\n However, most people only look at the top 3-5 Stories in the queue.<\/p>\n\n\n\n So, another reason why your Instagram Stories views are down is possibly because you are publishing Stories inconsistently or infrequently.<\/p>\n\n\n\n When you post Stories once a week or when convenient, it undercuts your ability to reach your audience.<\/p>\n\n\n\n The more frequently and the more number of Stories you post, the better your reach will likely be. However, ensure whatever you post is of top quality.<\/p>\n\n\n\n Engaging with your followers is important. People follow others on social media because they are interested in their opinions, lives, and general content. <\/p>\n\n\n\n A great way to increase Instagram engagement<\/a> is to actively engage with your followers and also with other top accounts in your niche. You should reply to comments and DMs and also host Q&A sessions with your audience.<\/p>\n\n\n\n Even live streaming<\/a> is a great option when seeking ways to engage your followers.<\/p>\n\n\n\n If your Instagram Stories views are down, try to find creative ways to actively engage with followers and watch their interest in your content and Story views grow back.<\/p>\n\n\n\n Are you encouraging viewers to swipe up, reply to polls and emoji sliders, or ask questions in your Instagram Stories? If you\u2019re not using interactive elements in your Story, it can lead to a drop in views.<\/p>\n\n\n\n You should use clear Story CTAs to boost engagement and keep people coming back for more.<\/p>\n\n\n\n In rare cases, Instagram might shadowban your Instagram account if you\u2019ve violated any of their Community Guidelines<\/a>. This can limit your reach and Story views.<\/p>\n\n\n\n Review Instagram's Community Guidelines to ensure you're not accidentally breaking any rules. General rules include:<\/p>\n\n\n\n Occasionally, Instagram itself might experience technical glitches that could affect Story views. Check online forums or social media to see if others are reporting similar issues.<\/p>\n\n\n\n Now that we have a sense of what could be wrong, and how to fix it. Here are some more tips to help you increase your Instagram Story views.<\/p>\n\n\n\n Here are some additional tips to increase your Instagram Story views and engagement:<\/p>\n\n\n\n You cannot grow your Instagram Story views if you don\u2019t know which of your tactics are working and which aren\u2019t.<\/p>\n\n\n\n So, use Instagram analytics to see how users interact with your Stories content and which Stories performed better than others.<\/p>\n\n\n\n Here\u2019s how to review your Story performance metrics on Instagram:<\/strong> <\/p>\n\n\n\n Several third-party Instagram analytics tools<\/a> offer advanced insights into Story performance metrics for longer periods. These include tools like Later, Vista Social<\/a>, and Sprout Social<\/a>.<\/p>\n\n\n\n They\u2019ll help you identify key trends, the best posting times and days, and the content types that drive maximum engagement. You can use these insights to plan, update, and fine-tune your Instagram marketing strategy<\/a>.<\/p>\n\n\n\n Have a content plan for your Instagram Stories to ensure that you always post engaging and interesting content.<\/p>\n\n\n\n Try different types of Instagram Story formats for variety.<\/p>\n\n\n\n For instance, you can use a mix of inspirational quotes, tips, memes, and interactive content types<\/a> for your Stories. This will ensure your audience doesn\u2019t get bored and helps you increase views by meeting the needs of different followers.<\/p>\n\n\n\n You can also tell a story to your followers with a series of Stories.<\/p>\n\n\n\n For example, National Geographic is crushing it with their Stories on Instagram. They use photos and storytelling to share award-winning images and ecological studies. Their Stories educate viewers and promote conservation efforts happening around the world.<\/p>\n\n\n\n Here are some Instagram Story ideas<\/a> to help boost your views:<\/p>\n\n\n\n Pro tip: <\/strong>Ensure all photos and videos you post on your Stories are of high quality. You can use design and video editing tools like Canva, InVideo<\/a>, and WeVideo<\/a>.<\/p>\n\n\n\n The Instagram algorithm favors consistency in terms of both posting and activity. Staying active on this social media platform keeps you at the forefront of your followers' minds and helps boost engagement.<\/p>\n\n\n\n However, avoid overwhelming them with excessive content.<\/p>\n\n\n\n Create a consistent posting schedule that you\u2019re comfortable with. It could be 3-5 Stories per week.<\/p>\n\n\n\n Use an Instagram Story planning and scheduling tool like Vista Social<\/a> to plan and auto-publish your content at optimal times.<\/p>\n\n\n\n The Instagram algorithm considers interactions like replies or DMs as a positive signal. The more users interact with your Stories content, the more likely your posts will appear in their feed.<\/p>\n\n\n\n To encourage interaction, you should add different types of Instagram Story Stickers<\/a> to your Stories. These include:<\/p>\n\n\n\n Polls are fun and easy to set up. They are also a great way to collect information and feedback from viewers.<\/p>\n\n\n\n Polls not only increase views but also facilitate open communication with your audience. You can use poll Stickers to learn more about their preferences regarding your products or services.<\/p>\n\n\n\n Instagram Story quizzes are advanced versions of polls offering multiple answer choices. Quizzes take viewers from passive observers to active participants.<\/p>\n\n\n\n You can use them to learn about your audience\u2019s likes and dislikes, product preferences, and opinions on current affairs.<\/p>\n\n\n\n Another way to use quizzes is to test your audience\u2019s niche knowledge.<\/p>\n\n\n\n Such quizzes can spark playful battles between friends to see who gets the most right answers. This little friendly competition can go a long way in boosting your Story views and engagement by encouraging Story shares.<\/p>\n\n\n\n People are more likely to watch a Story with a quiz all the way through, compared to a static image or video. This improves your Story's completion rate, a metric valued by the Instagram algorithm.<\/p>\n\n\n\n Emoji sliders are a fun and interactive way to engage with your followers. They are quite versatile as you can create a sliding scale for pretty much anything \u2013 from how scenic a view is (heart eyes emoji) to how sad a news story is (crying face emoji).<\/p>\n\n\n\n You can use emoji sliders wisely to even create a poll like Lush Cosmetics did below.<\/p>\n\n\n\n Once you've added and customized your emoji slider, viewers can interact with it by dragging the emoji along the bar. The position of the emoji reflects their answer to your question on a scale from 0 to 100.<\/p>\n\n\n\n After 24 hours, you can see how many people voted on your slider and where the average response lies.<\/p>\n\n\n\n Questions may not be as quick to respond to as polls, but they are good at driving genuine engagement.<\/p>\n\n\n\n You can ask short-answer questions to your audience. This could be anything related to your brand, product, or niche in general.<\/p>\n\n\n\n Once you post the question, your audience can respond to it. You can share their replies or tap on their responses and respond to them through new Stories as well. Here\u2019s an example:<\/p>\n\n\n\n Adding hashtags using the text option or the hashtag Sticker can help your Instagram Story reach more people.<\/p>\n\n\n\n When you add hashtags to your Stories, even people who don\u2019t follow your account but follow the hashtag will be able to see your Story. This can help you get more views and engagement on your Stories from non-followers.<\/p>\n\n\n\n It can also introduce your account to people who might be interested in the content you create and share on Instagram.<\/p>\n\n\n\n However, you should choose hashtags that are relevant to your brand or your Stories content. Don\u2019t overdo them and don\u2019t add irrelevant tags.<\/p>\n\n\n\n You can also use branded hashtags to encourage user-generated content (UGC).<\/p>\n\n\n\n When you tag a location in your Story<\/a>, users who search for the location you tag will have a higher chance of seeing your content. This is an excellent way of getting more views and engagement with your Stories.<\/p>\n\n\n\n It\u2019s even better if the place is trending with a specific hashtag.<\/p>\n\n\n\n A great example is Starbucks. As you can see, #starbucks has over 39M posts. If you scroll through the posts, you'll find that most of them have a decent number of likes and comments.<\/p>\n\n\n\n If someone searches for Starbucks, your Story could end up on this feed as well.<\/p>\n\n\n\n To tag a location, simply use the location Sticker and enter the location you\u2019d like to tag.<\/p>\n\n\n\n Use Instagram Stories to announce an important upcoming event, exhibition, or sale. It can help you create buzz around your big day and even drive more footfall or orders.<\/p>\n\n\n\n Here\u2019s an example where Huda Beauty promoted their exhibition through Instagram Stories and also engaged followers with a quiz about it:<\/p>\n\n\n\n You can also add a countdown Sticker to ensure your audience doesn\u2019t miss your event.<\/p>\n\n\n\n Use Instagram Stories to give your audience discounts, special product promotions, prizes, and limited-time offers. You can add a link to your product page to drive referral traffic to your website and increase sales.<\/p>\n\n\n\n Instagram's Stories Highlights feature<\/a> was introduced in December 2017, which allows you to keep your Stories around for more than 24 hours. You can group Stories on specific topics or of specific types.<\/p>\n\n\n\n This Highlights section will appear underneath your profile.<\/p>\n\n\n\n Using the Highlight feature, you can pin important Stories you would like people who visit your page to engage with.<\/p>\n\n\n\n Go Live to connect with your audience in a fun and engaging way in real time. Answer their questions, invite a product expert, host a class or a tutorial session, or play games.<\/p>\n\n\n\n You can announce your Live session beforehand using Instagram Stories. Mention the topic, introduce any special guests you\u2019ll be inviting to the session, and use the countdown Sticker to generate excitement.<\/p>\n\n\n\n You can also promote your Live session on other social media platforms to reach a wider audience and increase your Story views.<\/p>\n\n\n\n When you go Live, don\u2019t miss out on:<\/strong><\/p>\n\n\n\n Share teasers or highlights from your Stories in your regular feed posts to stimulate viewers\u2019 interest and encourage them to check out the full Story. This will help you increase views to your Stories.<\/p>\n\n\n\n Post a question related to your Story content in your feed post. Or, give your audience a sneak peek at a new product you\u2019re showcasing in your Story.<\/p>\n\n\n\n Always include a clear call-to-action in your post caption such as “Story Time!” or “Head to our story for…”<\/p>\n\n\n\n If your Instagram Stories views are down for a long time, consider partnering with relevant accounts that have a similar target audience to yours. However, they shouldn\u2019t be direct competitors.<\/p>\n\n\n\n Vet the accounts to ensure they have a healthy level of engagement before you reach out to collaborate. This increases the chances of their audience actively participating in your collaborative Story.<\/p>\n\n\n\n Here are a few ideas for a collaborative Instagram Story:<\/strong><\/p>\n\n\n\n Do not panic if your Instagram Stories views are down. There are many ways to update your Instagram Stories strategy to increase your views and engagement.<\/p>\n\n\n\n Many social media managers suggest the methods mentioned above to generate views and engagement with your Stories. So, try them out and see your Story views grow!<\/p>\n\n\n\n Also, start using social media tools<\/a> that allow direct Story scheduling to plan your Stories content ahead of time. One of my favorites is Vista Social<\/a>.<\/p>\n\n\n\n What other methods do you use to increase your Instagram Stories views? Let me know in the comments.<\/p>\n\n\n\n 1. How to check your Instagram Story views<\/strong><\/p>\n There are two ways to check your Instagram Story views, depending on whether your Story is still up or has disappeared.<\/p>\n Method 1: Check views when the Story is still up<\/strong> 2. Tap on the Story icon (your profile picture) at the upper-left corner of the screen.<\/p>\n 3. Click on the activity icon in the lower-left corner of the Story screen.<\/p>\n 4. See who viewed your Story along with the total number of views.<\/p>\n Method 2: Check views after your Story disappeared<\/strong> 2. Go to \u201cInsights<\/strong>\u201d and select an appropriate data time frame from the drop-down option at the top.<\/p>\n 3. You\u2019ll find a section titled \u201cContent you\u2019ve shared<\/strong>.\u201d Tap on \u201cSee all.\u201d<\/p>\n 4. You\u2019ll see a page displaying your top Instagram Stories in a grid format with the number of views.<\/p>\n 5. Click on any specific Story to unlock detailed views and engagement insights for that Story.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":" Are your Instagram Stories views down? Not sure what happened or how to get your viewership back? Fear not! Despite my expertise in Instagram marketing, I have encountered dips in…<\/p>\n","protected":false},"author":1,"featured_media":25143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5872],"tags":[1038,3193,349],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":5872,"label":"Instagram Marketing"}],"post_tag":[{"value":1038,"label":"Influencer marketing"},{"value":3193,"label":"instagram marketing"},{"value":349,"label":"Social Media Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Why-Your-Instagram-Stories-Views-Are-Down-and-How-to-Fix-It.jpg",1024,505,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":12,"category_info":[{"term_id":5872,"name":"Instagram Marketing","slug":"instagram-marketing","term_group":0,"term_taxonomy_id":5872,"taxonomy":"category","description":" Instagram marketing is all about using the app to connect with more customers and build relationships with your audience. You can use it to share your brand's story, post attractive visuals, and drive traffic to your website.<\/p>\r\n Check out these posts to learn the best techniques for marketing your business on Instagram.<\/p>","parent":0,"count":90,"filter":"raw","cat_ID":5872,"category_count":90,"category_description":" Instagram marketing is all about using the app to connect with more customers and build relationships with your audience. You can use it to share your brand's story, post attractive visuals, and drive traffic to your website.<\/p>\r\n Check out these posts to learn the best techniques for marketing your business on Instagram.<\/p>","cat_name":"Instagram Marketing","category_nicename":"instagram-marketing","category_parent":0}],"tag_info":[{"term_id":1038,"name":"Influencer marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":1038,"taxonomy":"post_tag","description":"","parent":0,"count":142,"filter":"raw"},{"term_id":3193,"name":"instagram marketing","slug":"instagram-marketing","term_group":0,"term_taxonomy_id":3193,"taxonomy":"post_tag","description":"","parent":0,"count":102,"filter":"raw"},{"term_id":349,"name":"Social Media Marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":349,"taxonomy":"post_tag","description":"","parent":0,"count":219,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/25121"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=25121"}],"version-history":[{"count":27,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/25121\/revisions"}],"predecessor-version":[{"id":87487,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/25121\/revisions\/87487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/25143"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=25121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=25121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=25121"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=25121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
2. Stale, Boring, or Overused Content<\/h2>\n\n\n\n
3. Not Using Hashtags Correctly<\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n
\n
4. Publishing Stories at the Wrong Posting Times<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
5. <\/strong>Inconsistent Activity<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n
6. <\/strong>Not Actively Engaging with Your Followers<\/strong><\/h3>\n\n\n\n
7. Low Story Calls-to-Action (CTAs)<\/h3>\n\n\n\n
8. Shadowbanning<\/h3>\n\n\n\n
\n
9. Instagram App Issues<\/h3>\n\n\n\n
Tips to <\/strong>Increase Views <\/strong>on Your <\/strong>Instagram <\/strong>Stories Content<\/strong><\/h2>\n\n\n\n
1. Review Your Story Metrics Using Instagram Analytics<\/strong><\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n
\n
<\/figure>\n\n\n\n
\n
\n
<\/figure>\n\n\n\n
2. <\/strong>Experiment with Different Types of <\/strong>Stories Content<\/strong><\/h3>\n\n\n\n
\n
3. Post Consistently<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n
4. Encourage User Interactions on Your Stories<\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n
1. Polls<\/h4>\n\n\n\n
2. Quizzes<\/h4>\n\n\n\n
<\/figure>\n\n\n\n
3. Emoji Sliders<\/h4>\n\n\n\n
<\/figure>\n\n\n\n
<\/figure>\n\n\n\n
4. Questions<\/h4>\n\n\n\n
<\/figure>\n\n\n\n
5. Add Relevant Hashtags<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
<\/figure>\n\n\n\n
6. Add <\/strong>Location Tags<\/strong><\/h3>\n\n\n\n
7. Announce Events and Limited-Time Offers<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
<\/figure>\n\n\n\n
<\/figure>\n\n\n\n
8. <\/strong>Use the <\/strong>Instagram Stories <\/strong>Highlights Feature<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n
9. Host Live Sessions on Stories<\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n
\n
<\/figure>\n\n\n\n
\n
10. Cross-Promote Your Stories on Feed<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
11. Collaborate with Other Instagram Accounts<\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n
Are Your Instagram Stories Views Down?<\/strong><\/h2>\n\n\n\n
FAQs<\/h2>\n\n\n
1. Open the Instagram app.<\/p>\n
1. Open the Instagram app, go to your profile page, and tap the three horizontal lines at the top-right corner.<\/p>\n