{"id":7008,"date":"2019-10-28T11:59:16","date_gmt":"2019-10-28T18:59:16","guid":{"rendered":"https:\/\/shanebarker.com\/?p=7008"},"modified":"2022-12-22T06:58:45","modified_gmt":"2022-12-22T06:58:45","slug":"micro-influencers","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/micro-influencers\/","title":{"rendered":"Who Are Micro-Influencers and How Can You Find Them?"},"content":{"rendered":"<p>Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following.<\/p>\n<p>But there\u2019s an entire group of influencers who may have a better influence on your target audience\u2019s purchase decisions. This group is comprised of micro-influencers, who have significant following and higher engagement rates than top-level influencers.<\/p>\n<p>If you haven\u2019t heard about micro-influencers or are unsure about working with them, read on to find out some useful facts and ideas to leverage your influence marketing campaign with their help.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67ade8ab4f62a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67ade8ab4f62a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#What_are_Micro-Influencers\" title=\"What are Micro-Influencers?\">What are Micro-Influencers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#Whats_the_Big_Deal_With_Micro-Influencers\" title=\"What\u2019s the Big Deal With Micro-Influencers?\">What\u2019s the Big Deal With Micro-Influencers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#Overcoming_the_Challenge_of_Working_With_Micro-Influencers\" title=\"Overcoming the Challenge of Working With Micro-Influencers\">Overcoming the Challenge of Working With Micro-Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#How_to_Integrate_Micro-Influencers_Into_Your_Social_Media_Marketing_Plan\" title=\"How to Integrate Micro-Influencers Into Your Social Media Marketing Plan\">How to Integrate Micro-Influencers Into Your Social Media Marketing Plan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#1_Discount_Codes\" title=\"#1. Discount Codes\">#1. Discount Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#2_Reviews\" title=\"#2. Reviews\">#2. Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#3_Tutorials\" title=\"#3. Tutorials\">#3. Tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#4_GiftsFreebies\" title=\"#4. Gifts\/Freebies\">#4. Gifts\/Freebies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#5_Unboxings\" title=\"#5. Unboxings\">#5. Unboxings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/#Whats_Next\" title=\"What\u2019s Next?\">What\u2019s Next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Micro-Influencers\"><\/span>What are Micro-Influencers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Micro-influencers are individuals who have significant reach with the ability to impact people\u2019s opinions about a brand or product. <a href=\"https:\/\/shanebarker.com\/blog\/micro-influencers-guide\/\">They aren\u2019t traditional celebrities<\/a> and may not be top-level social media influencers, but they are knowledgeable in their niche.<\/p>\n<p>These micro-influencers are often seen as people who can provide authentic, unbiased opinions about products. This means that their audience looks to them as a trusted source for getting recommendations on what to purchase and what not to purchase.<\/p>\n<p>A lot of influencers fall under this category, but not all micro-influencers are <a href=\"https:\/\/shanebarker.com\/blog\/identify-best-social-media-influencers-for-your-brand\/\">social media influencers<\/a>. They may be influential in a work setting, like a top-performing colleague or an individual in a leadership position, for example.<\/p>\n<p>However, this article is mainly going to talk about micro-influencers and how you can integrate them into your social media marketing plan to boost your influence marketing campaign.<\/p>\n<p>Now celebrities like Kylie Jenner may have massive reach with millions of followers. But are you going to trust her recommendation over that of a friend or even a mid-level social media influencer?<\/p>\n<p>Consider getting a product recommendation from a mid-level beauty blogger that you\u2019ve been following for months.<\/p>\n<p>If you\u2019ve always looked to her for beauty tips and regularly check on her updates, there\u2019s a huge chance you\u2019re going to trust what she says about a certain line of beauty products rather than what Kylie says about that product. There is such a thing as \u201cbeing too famous.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_Big_Deal_With_Micro-Influencers\"><\/span>What\u2019s the Big Deal With Micro-Influencers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may have seen several online articles talking about \u201cthe rise\u201d of micro-influencers. If you\u2019re wondering why exactly you should work with a mid-level social media influencer, you\u2019ll find several studies in favor of the option.<\/p>\n<p><a href=\"http:\/\/go2.experticity.com\/rs\/288-azs-731\/images\/experticity-kellerfaysurveysummary_.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Expertcity<\/a> conducted an extensive study that shows the power of micro-influencers and their impact on consumers\u2019 purchases and brands\u2019 conversions. According to the study, sporting goods and outdoor gear receive the most recommendations from micro-influencers.<\/p>\n<p>Fashion, footwear, fitness, nutrition, beauty, and consumer electronics also perform well in terms of micro-influencer recommendations.<\/p>\n<p>Take a look at some of the most notable details from the study and see how these influencers can power your influencer marketing campaign:<\/p>\n<p><strong>#1.<\/strong> 82% of consumers say they\u2019re highly likely to trust a recommendation from a micro-influencer, while 73% say they\u2019re highly likely to trust the recommendation of an average individual.<\/p>\n<p>This means that micro-influencers could prove to be more effective for conversions than brand advocates, although the latter are highly valuable assets. Using both in your social media marketing plan could result in huge returns.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7012 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/social-media-marketing-plan-Micro-Influncers.png\" alt=\"social media marketing plan Micro influencers\" width=\"717\" height=\"200\" title=\"\"><br \/>\n<em>Source :\u00a0<a href=\"http:\/\/go2.experticity.com\/rs\/288-AZS-731\/images\/Experticity-KellerFaySurveySummary_.pdf?_ga=1.167654520.797465400.1464788540\" target=\"_blank\" rel=\"external nofollow noopener\">Keller Fay Group\/Experticity<\/a><\/em><\/p>\n<p><strong>#2.<\/strong> Micro-influencers engaged in \u201cbuying conversations\u201d 22.2 times more than an average consumer on a weekly basis. These conversations often include product recommendations.<\/p>\n<p>So your conversations with a fairly influential individual are more likely to include recommendations for products as compared to your conversations with a regular individual. This is how they can promote your products too.<\/p>\n<p><strong>#3.<\/strong> According to the study, 94% of respondents said that micro-influencers were more credible and believable. They also spoke about how they were more knowledgeable in the given category.<\/p>\n<p>So you see why micro-influencers are more likely to be trusted for product recommendations when compared to the general public or even <a href=\"https:\/\/shanebarker.com\/blog\/macro-vs-micro-influencer-marketing-campaign\/\">top-level macro influencers<\/a>.<\/p>\n<p><strong>#4. <\/strong>The study showed the true power of micro-influencers by finding that 92% of consumers felt micro-influencers were better at explaining how the product works or how it can be used.<\/p>\n<p>While this is highly applicable in a work setting, you have probably seen \u201chow-to\u201d videos and tutorial posts from micro-influencers. You might have noticed that they\u2019re able to clearly explain the working of a product in a fun and interactive way, making them a crucial part of your social media marketing plan.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7013 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/social-media-influencers.png\" alt=\"social media influencers micro-influencers\" width=\"778\" height=\"137\" title=\"\"><br \/>\n<em>Source :\u00a0<a href=\"http:\/\/go2.experticity.com\/rs\/288-AZS-731\/images\/Experticity-KellerFaySurveySummary_.pdf?_ga=1.167654520.797465400.1464788540\" target=\"_blank\" rel=\"external nofollow noopener\">Keller Fay Group\/Experticity<\/a><\/em><\/p>\n<p>These figures and stats from Expertcity\u2019s study already show how significantly micro-influencers could impact your social media marketing plan.<\/p>\n<p>But some more findings from <a href=\"http:\/\/markerly.com\/blog\/instagram-marketing-does-influencer-size-matter\/\" target=\"_blank\" rel=\"nofollow noopener\">Markerly<\/a> show the true power of micro-influencers. The previous data reveals stats from a general setting and not just within social media, but this Markerly study focuses on Instagram influencers.<\/p>\n<p>So this could prove to you how implementing influence marketing with micro-influencers in your social media marketing plan can help you in engaging and reaching out to your target audience.<\/p>\n<p>The Markerly study involved an analysis of more than 800,000 users on Instagram. Most of the subjects of the study had at least 1,000 followers, so the sole focus was on influencers. Take a look at what the study found:<\/p>\n<p><strong>#5.<\/strong> More followers translate to decreased likes for influencers. Users with fewer than 1,000 followers were able to get about 8% of likes for their posts, while those with more than 10 million followers managed to get likes only 1.6% of the time.<\/p>\n<p>What this means is that an increase in the number of followers correlates with a decrease in the number of likes for posts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7015 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/social-media-influncer-Instagram-like-vs-followership.png\" alt=\"social media influencer Instagram like vs followership micro-influencers\" width=\"627\" height=\"235\" title=\"\"><\/p>\n<p><em>Source: <\/em><a href=\"http:\/\/markerly.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>Markerly<\/em><br \/>\n<\/a><br \/>\n<b>#6.<\/b> More followers translate to fewer comments for influencers. The study also found that users who had fewer than 1,000 followers were able to generate comments approximately 0.5% of the time.\u00a0&gt;<\/p>\n<p>For macro-influencers with more than 10 million followers, they only received comments 0.04% of the time. So this means that micro-influencers are almost 13 times more likely to generate comments than top-level influencers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7016 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/social-media-marketing-Instagram-comment-rate-vs-followership.png\" alt=\"social media marketing Instagram comment rate vs followership micro-influencers\" width=\"626\" height=\"299\" title=\"\"><\/p>\n<p><em>Source: <a href=\"http:\/\/markerly.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Markerly<\/a><\/em><br \/>\nSo you see that there are several facts and figures making a case for micro-influencers. In addition to this, Instagram recently made <a href=\"http:\/\/digiday.com\/platforms\/instagram-feed-changing-algorithm\/\" target=\"_blank\" rel=\"nofollow noopener\">changes in its algorithms<\/a> displaying posts from accounts you interact with the most towards the top.<\/p>\n<p>The decision to make these changes was fueled by the fact that the average user misses at least 70% of the posts in their feeds. Considering the fact that there are more than 400 million users who regularly visit the platform, there was a compelling need to change the chronological timeline.<\/p>\n<p>These changes now allow users to avoid missing posts made by the accounts that they relate with and often interact with.<\/p>\n<p>So posts from users you have the closest relationships with will be more visible than recent posts from users you hardly interact with.<\/p>\n<p>This means that there could be a higher visibility (and eventually higher engagement rate) for posts from micro-influencers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overcoming_the_Challenge_of_Working_With_Micro-Influencers\"><\/span>Overcoming the Challenge of Working With Micro-Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you\u2019ve got a fair idea how effective micro-influencers can be for your influencer marketing campaign.<\/p>\n<p>While this is the case, many marketers are still hesitant to <a href=\"https:\/\/shanebarker.com\/blog\/influencer-outreach-tips\/\">work with micro-influencers<\/a> mainly due to the fact that they don\u2019t have as much reach as top-level influencers.<\/p>\n<p>Perhaps this is the <a href=\"https:\/\/shanebarker.com\/blog\/pros-and-cons-of-influencer-marketing\/\">main challenge<\/a> of working with influencers who don\u2019t have as much reach as mainstream celebrities.<\/p>\n<p>If your brand is just targeting influencers with massive reach, the engagement rate may not be too important for you. So you\u2019re going to work with top-level influencers and celebrities that can bring you brand exposure. However, a massive following doesn\u2019t necessarily translate to better conversions. This is why many companies look for the right balance of engagement and reach when launching an influence marketing campaign.<\/p>\n<p>The Markerly team recommends working with influencers who have somewhere between 10,000 and 100,000 followers. Those in this range were able to generate likes about 2% of the time, so you\u2019re likely to get a minimum of around 200 likes for content generated through them.<\/p>\n<p>If you manage to work with influencers with about 100,000 followers, you should be able to get somewhere around 2,000 likes for <a href=\"https:\/\/shanebarker.com\/blog\/user-generated-content\/\">content generated<\/a> through them.<\/p>\n<p>In case you\u2019re more focused on engagement than brand exposure, you could adjust your choice of influencers and opt for those who have somewhere around 1,000 and 10,000 followers.<\/p>\n<p>The Markerly graph shown earlier displayed that influencers in this range were able to generate likes on their posts around 4% of the time. These micro-influencers tend to be highly engaged with their followers and have the ability to generate comments more than 0.2% of the time.<\/p>\n<p>Additionally, the limited reach of micro-influencers may compel many brands to work with several of them at once. This could prove to be time-consuming and difficult to manage as you have to keep track of the activity and impact of multiple micro-influencers at a time.<\/p>\n<p>In such cases, you can make use of <a href=\"https:\/\/shanebarker.com\/blog\/influencer-engagement-strategy\/\" title=\"influencer engagement\">influencer engagement<\/a> tools that will help you streamline your influencer management and keep track of their activities more effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_Micro-Influencers_Into_Your_Social_Media_Marketing_Plan\"><\/span>How to Integrate Micro-Influencers Into Your Social Media Marketing Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You understand how micro-influencers can significantly leverage your influencer marketing efforts and improve your social media marketing plan. But how exactly do you launch a campaign that works for both you and your influencer?<\/p>\n<p>This is one of the steps where a lot of brands face challenges as they\u2019re unable to determine the right type of campaign that stays true to the values of both their brand and their influencer. In many cases, they may be unable to come up with an influence marketing campaign that truly engages their target audience.<\/p>\n<p>If you\u2019re on the lookout for ideas and examples that will inspire you to develop and launch an effective, high-converting influence marketing campaign with micro-influencers, take a look at the following ideas:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Discount_Codes\"><\/span>#1. Discount Codes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What\u2019s a better way to get people to buy something than giving them special discounts?<\/p>\n<p>Influencer marketing campaigns often incorporate discount codes exclusive to certain influencers. These micro-influencers then promote the codes to their host of followers, encouraging them to make a purchase so as to avail the limited time offer.<\/p>\n<p>Considering the high level of engagement micro-influencers often receive, working with them to promote special discount codes could be a great way to drive conversions.<\/p>\n<p>Another reason why this works so well is because you\u2019re giving something to the customers. You\u2019re giving them an exclusive discount through the micro-influencers, which can create a desire in them to grab the offer.<\/p>\n<p>Micro-influencers like Paulina of who manages <a href=\"https:\/\/www.instagram.com\/p\/BIrbP0oAf1Y\/?taken-by=deer.home\" target=\"_blank\" rel=\"nofollow noopener\">@deer.home<\/a> have managed to master the art of promoting discount codes for brands.<\/p>\n<p>She posts beautiful images of her wearing <a href=\"https:\/\/www.instagram.com\/danielwellington\/\" target=\"_blank\" rel=\"nofollow noopener\">Daniel Wellington<\/a> watches and then gives her followers the discount code for 15% on the watches.<\/p>\n<p>As you can see in the image below, the product is placed in a natural setting where Paulina shows off a bouquet of flowers and she\u2019s wearing the watch. This is what makes the <a href=\"https:\/\/shanebarker.com\/blog\/what-is-influencer-marketing\/\">influencer marketing<\/a> campaign seem authentic and not too pushy.<\/p>\n<p>Having more than 51,000 followers on Instagram, she\u2019s able to generate thousands of likes for her posts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Reviews\"><\/span>#2. Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you considered how many consumers are putting off purchasing a product because they\u2019re not sure whether or not to trust it? Your advertisements and claims may not be enough to encourage people to buy your product. Many consumers usually trust mid-level social media influencers to give unbiased and honest opinions about products. So getting micro-influencers to review your product could help you win over this group of consumers.<\/p>\n<p>Whether you work with influential bloggers or vloggers, review content is usually a crucial part of an influence marketing campaign. In addition to winning over the existing followers of those social media influencers, the review content could be highly useful for shoppers who are on the lookout for honest and useful reviews of your product. With the quality and quantity of comments and likes micro-influencers often receive, those shoppers are more likely to trust the review content.<\/p>\n<p>YouTuber <a href=\"https:\/\/www.youtube.com\/user\/J2JonJeremy\/videos\" target=\"_blank\" rel=\"nofollow noopener\">J2JonJerem<\/a>y with 40,000 + subscribers frequently uploads videos showing the gameplay of new video games. This gives viewers an insight into what the game looks like when it\u2019s played and is a great way to give them a taste of what your product is like through the opinion of someone they trust. His <a href=\"https:\/\/www.youtube.com\/watch?v=69OmfUvs-Gw\" target=\"_blank\" rel=\"nofollow noopener\">Crusader Kings gameplay video<\/a> managed to get more than 300,000 views.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7018 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/reviews-youtube.png\" alt=\"reviews youtube micro-influencers\" width=\"798\" height=\"651\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.youtube.com\/watch?v=69OmfUvs-Gw\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a><\/em><\/p>\n<p>By giving an interesting view of the gameplay for a certain video game, this micro-influencer encourages viewers to purchase the game. He gives them an affiliate link in the video description, through which they can go ahead and buy the game.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7019 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/reviews-youtube-1.png\" alt=\"reviews youtube micro-influencers\" width=\"770\" height=\"325\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.youtube.com\/watch?v=69OmfUvs-Gw\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tutorials\"><\/span>#3. Tutorials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned earlier in the Expertcity study, the <a href=\"https:\/\/shanebarker.com\/blog\/biggest-benefits-social-influencer-marketing\/\" title=\"power of social media influencers\">power of social media influencers<\/a> is explaining how a product works or how to use it.<\/p>\n<p>Getting micro-influencers to provide tutorials and how-to contents for your product is an essential part of your social media marketing plan.<\/p>\n<p>This is especially true in the case of products that require a bit of guidance to use. What if loyal fans had been putting off buying the product because they weren\u2019t sure how to use it or how it can work for them?<\/p>\n<p>Gaining a better understanding of how the product works is going to compel consumers to buy the product, especially if it\u2019s a bit difficult to understand.<\/p>\n<p>Micro-influencers usually create their tutorial content in a way that would appeal to their followers and helps them understand a concept better. So you can work with them to leverage your influence marketing campaign through compelling and useful tutorial content.<\/p>\n<p>Here\u2019s a great example of using tutorial videos in your influence marketing campaign. YouTuber, <a href=\"https:\/\/www.youtube.com\/channel\/UCRBHiacaQb5S70pljtJYB2g\" target=\"_blank\" rel=\"nofollow noopener\">EposVox<\/a>, has just over 43,000 subscribers.<\/p>\n<p>He provided his subscribers with a video tutorial guiding them on how to use VisualBoy Advance to emulate Gameboy games on the PC. The video was viewed almost 40,000 times.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7020 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/Tutorials-influence-marketing-campaign.png\" alt=\"Tutorials influence marketing campaign micro-influencers\" width=\"788\" height=\"654\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.youtube.com\/watch?v=MCKHpGcM04o\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a><\/em><\/p>\n<p>He further provided subscribers with a link to purchase the VisualBoy Advance and put the tutorial to good use.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7021 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/tutorial-influencer-marketing-1.png\" alt=\"tutorial influencer marketing micro-influencers\" width=\"742\" height=\"402\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.youtube.com\/watch?v=MCKHpGcM04o\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_GiftsFreebies\"><\/span>#4. Gifts\/Freebies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These campaigns are the ones where you can see the true power of micro-influencers. In some cases, simply sending social media influencers some free gifts of your products could be a great way to get more conversions.<\/p>\n<p>Some micro-influencers have the ability to influence the purchase decisions of their followers through pictures of product alone. If your products are visually appealing, this could be especially effective although you won\u2019t have to put in too much effort into your influence marketing campaign.<\/p>\n<p>Let\u2019s take a look at what mommy vlogger, Elle of <a href=\"https:\/\/www.instagram.com\/p\/BFGDGZAkali\/?taken-by=whatsupelle&hl=en\" target=\"_blank\" rel=\"nofollow noopener\">@whatsupelle<\/a> (70k + followers), did when she received some gifts from Esther of <a href=\"https:\/\/www.instagram.com\/storyofthislife\/\" target=\"_blank\" rel=\"nofollow noopener\">@storyofthislife<\/a>, who is also a mommy blogger.<\/p>\n<p>Esther runs a <a href=\"http:\/\/www.storyofthislife.com\/\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a> that provides useful tutorials for DIY projects and is a social media influencer herself. By simply posting an image of the gifts she received from Esther, Elle was able to generate more than 5,000 likes for the post and several inquiries about the items.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7022 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/gift-freebies.png\" alt=\"gift freebies micro-influencers\" width=\"822\" height=\"536\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.instagram.com\/p\/BFGDGZAkali\/?taken-by=whatsupelle&hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a><\/em><\/p>\n<p>Although this isn\u2019t exactly a micro-influencer promoting a brand, it\u2019s still an excellent example how just one picture of products can lead to purchase inquiries.<\/p>\n<p>You can employ this technique and send some samples of your product as gifts to social media influencers relevant to your niche.<\/p>\n<p>By simply posting images of the gifts, micro-influencers should be able to get people to enquire about your products and eventually result in a purchase.<\/p>\n<p>Another way for social media influencers to show off your product is by posting images of themselves using the product. They have the ability to place the product in a setting that seems natural and casually mentioning your brand name.<\/p>\n<p>This tends to make the promotion more trustworthy and authentic as compared to how many top social media influencers post content that seems too staged and sponsored.<\/p>\n<p>To understand the power of micro-influencers, you can take the example of how food blogger, Lauren Cunningham, of <a href=\"https:\/\/www.instagram.com\/p\/BI0WsgAgNxG\/?taken-by=lacunningham&hl=en\" target=\"_blank\" rel=\"nofollow noopener\">@lacunningham<\/a> posts inviting images of food in her Instagram.<\/p>\n<p>If you take a look at the image below, you can see that she\u2019s mentioned the name of the place where she got her drink from along with the flavor description. She doesn\u2019t go on and on about how great it is but simply uses one line to describe her experience drinking it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7023 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/freebies-Lauren-Cunningham.png\" alt=\"freebies Lauren Cunningham micro-influencers\" width=\"718\" height=\"538\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.instagram.com\/p\/BI0WsgAgNxG\/?taken-by=lacunningham&hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a><\/em><\/p>\n<p>Here\u2019s another image she posted where she raves about a certain restaurant and describes her experience in a way that\u2019s relatable and authentic for her audience.<\/p>\n<p>This is an excellent example of influence marketing as she subtly mentions the food that she likes from the place. With more than 15,000 followers, Lauren is able to generate several likes and comments for each of her posts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7024 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/freebies-Lauren-Cunningham-1.png\" alt=\"freebies Lauren Cunningham micro-influencers\" width=\"828\" height=\"536\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.instagram.com\/lacunningham\/\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Unboxings\"><\/span>#5. Unboxings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re a marketer, you\u2019ve probably heard of unboxing events where celebrities or micro-influencers post images or videos of them unboxing a gift from a brand.<\/p>\n<p>When working with micro-influencers for your influence marketing campaign, this <a href=\"https:\/\/shanebarker.com\/blog\/types-of-content\/\" title=\"type of content\">type of content<\/a> could be a great way to introduce people to your brand and products.<\/p>\n<p>An unboxing event is a great idea because the influencer will be selling their experience of opening the gift from you, making their followers feel included.<\/p>\n<p>To promote viewership and engagement for this unboxing content, you can even create contests or host giveaways for free sample products.<\/p>\n<p>This is a great way to further leverage your influence marketing campaign, as consumers will have a firsthand experience with your product and better engage with your brand.<\/p>\n<p>This could eventually boost conversions, as customers who tried and liked your product will be more likely to buy it again than those who\u2019ve never heard of it.<\/p>\n<p>An excellent example of an unboxing video from micro-influencers is the <a href=\"https:\/\/www.youtube.com\/watch?v=sZkuu4lCmRI\" target=\"_blank\" rel=\"nofollow noopener\">Five Nights at Freddy\u2019s action figure unboxing<\/a> video made by <a href=\"https:\/\/www.youtube.com\/channel\/UC8jhWNrkr2SpnANTzz2Zl-Q\" target=\"_blank\" rel=\"nofollow noopener\">Jon the Youtuber<\/a>! Although this YouTuber only has about 1,400 subscribers, the unboxing video received almost 300,000 views.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7025 size-full\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2016\/08\/Unboxings-micro-influencer.png\" alt=\"Unboxings micro influencer\" width=\"793\" height=\"636\" title=\"\"><br \/>\n<em>Source: <a href=\"https:\/\/www.youtube.com\/watch?v=sZkuu4lCmRI\" target=\"_blank\" rel=\"nofollow noopener\">Youtube<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>What\u2019s Next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So now you\u2019ve got a fair idea about how to <a href=\"https:\/\/shanebarker.com\/blog\/benefits-working-with-micro-influencers\/\">work with micro-influencers<\/a> to optimize your social media marketing plan and build a better <a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-tactics\/\" title=\"influence marketing strategy\">influence marketing strategy<\/a>.<\/p>\n<p>Your next step would be to find the right micro-influencers that can help you achieve your goals and pull off the perfect influence marketing campaign that boosts conversions.<\/p>\n<p>If you have any questions about influencer marketing or how to work with micro-influencers, feel free to share your thoughts in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[4133,59,1038],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":2,"label":"Influencer Marketing"}],"post_tag":[{"value":4133,"label":"conversion optimization"},{"value":59,"label":"Google Adwords"},{"value":1038,"label":"Influencer marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/10\/Who-Are-Micro-Influencers-and-How-Can-You-Find-Them.jpg",1024,505,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":26,"category_info":[{"term_id":2,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","parent":0,"count":118,"filter":"raw","cat_ID":2,"category_count":118,"category_description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0}],"tag_info":[{"term_id":4133,"name":"conversion optimization","slug":"conversion-optimization","term_group":0,"term_taxonomy_id":4133,"taxonomy":"post_tag","description":"","parent":0,"count":41,"filter":"raw"},{"term_id":59,"name":"Google Adwords","slug":"google-adwords","term_group":0,"term_taxonomy_id":59,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":1038,"name":"Influencer marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":1038,"taxonomy":"post_tag","description":"","parent":0,"count":142,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7008"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=7008"}],"version-history":[{"count":18,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7008\/revisions"}],"predecessor-version":[{"id":90542,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7008\/revisions\/90542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/23542"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=7008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=7008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=7008"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=7008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}