Last year was a great year for influencer marketing, and there\u2019s a good reason why. Consumers have always valued word-of-mouth recommendations from their friends and families.<\/p>\n
And with the growing popularity of digital media, 70% of consumers trust peer experiences posted online and on social media platforms.<\/p>\n
These peers or influencers foster strong ties with their social media followers and have highly engaged audiences.<\/p>\n
Not only do audiences trust them and engage with their content, but they also heed their recommendations.<\/p>\n
With the kind of influence they have on their audiences\u2019 buying decisions, brands are investing more of their time and resources into influencers.<\/p>\n
According to a study, the marketing spends on Instagram influencer marketing alone crossed $1.6 billion in 2018.<\/p>\n
In fact, with brands continuously increasing their social media marketing and influencer marketing budgets, influencer marketing is expected to become a $16.4 billion industry by 2022<\/a><\/p>\n Leading brands such as H&M, Daniel Wellington, and REVOLVE frequently leverage successful influencer marketing campaigns to grow their businesses. And you should too.<\/p>\n Table of Contents<\/p>\n