Amazon Prime Day sales are only going to increase in the coming years. Thanks to the deals and offers that help shoppers purchase their saved list of items at cheaper prices.

At least 85% of shoppers have even wished for the Prime Day sale event to be repeated twice a year instead of an annual shopping event.

If you’re an Amazon seller, this guide is what you need to prepare for the coming Prime Day shopping event and succeed. Learn how to optimize your Amazon product listings, create enticing offers and deals, and leverage Amazon advertising and other marketing channels to boost your Prime Day sales.

Let’s get started.

What is Amazon Prime Day?

Amazon Prime Day is a 48-hour shopping event exclusive to Prime members. It is one of the biggest shopping events of the year.

Amazon Prime members get amazing deals from top brands and small businesses across categories, including skincare, kitchens, apparel, vitamins, electronics, and everyday essentials.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 begins July 16 at 12:00 midnight Pacific time and ends July 17 at 11:59 p.m. Pacific time.

How to Prepare for Amazon Prime Day 2024 as a Seller

Preparing in advance is essential to a successful Prime Day. It can help you increase sales, gain exposure, and clear out your inventory.

It would help if you started early by defining what Prime Day event success looks like for your business. It could be a sales target, a specific number of new customers or orders, or an increased brand exposure.

Having clear goals will guide your Prime Day marketing and sales strategy.

Before you begin, you should also analyze your previous year’s Amazon Prime Day data to understand what worked and what didn’t. Use these insights to refine your approach for this year.

Here are a few tips to prepare for Prime Day 2024 as an Amazon seller:

1. Double Down on Your Best-Selling Products

Understand sales patterns and trends to choose your products wisely for the Prime Day promotions.

The best advice is to pick products that sell the most. You can then sell other complementary products related to them through bundle offers.

You should select products with more positive customer reviews, and have at least 30 reviews on the listing or an average rating of 4 stars.

The Prime Day shopping event is a timely opportunity to increase sales of your well-received products. However, you can also experiment with promoting your newly-launched products to see how consumers perceive them.

Analyze the products that sold well during previous Prime Day events. If you’ve got a product in the trending categories, you can test selling it at discounted prices to increase sales and build brand awareness.

Here are the top items sold last year on Prime Day based on total sales dollars and total units sold for inspiration:

Remember, your choice of products will heavily impact your Amazon Prime Day 2024 event sales. So, be wise and consider things like sales velocity, inventory, and product ratings during product selection.

2. Attract Buyers Using Prime Day Deals and Offers

Attractive deals are a magnet for Prime Day shoppers. You should offer customers multiple ways to save using their Prime membership. Here are some ways to do it:

1. Create Prime Day deals and coupons

Offer special discounts and deals exclusive to Prime Day. You can also launch early Prime Day and post-Prime Day deals throughout July 2024.

You can create and giveaway coupon codes as part of an email or social media campaign before the Prime Day event.

2. Use Amazon’s Lightning Deals promotion

Lightning Deals are a specific type of promotion on Amazon where you offer a limited number of discounts on a product for a short period. These time-sensitive offers run for a limited time and have limited stock. The deal ends once the timer ends or with 100% stock claims.

Therefore, Amazon’s Lightning Deals create urgency and encourage quick purchases. They are a great promotion type to boost your Prime Day sales.

3. Bundle products at discounted pricing

Create product bundles at discounted prices to offer more value and increase average order value.

For example, HexClad Cookware created product bundles with typical purchase combinations based on their customers’ buying patterns. They offered coupons on their bundles, contributing 30% of their total sales.

4. Offer substantial discount percentagesAccording to the Numerator study cited earlier, the deals on Prime Day last year satisfied over 66% of shoppers, with 91% using a “Save X%” promo type. So, a flat, across-the-board percentage discount on your products will likely bring in more Prime Day sales than other offers and deals.

Give around 40% off on products, and consider extending discounts beyond the Prime Day shopping event.

5. Create different promotions

Increase your Prime Day 2024 sales by creating different promotions, such as:

• Buy one, get one free
• Spend $500 and get $50 free
• Get 5 for the price of 3

These promotions help you clear inventory and increase average order value.

3. Manage Your Inventory

Managing your inventory is crucial to meet the surge in demand during the Prime Day sale. Check your inventory levels, analyze historical performance, and consider increasing stock on your best-selling products.

According to an NBC News report, the Amazon Prime Day 2023 event generated $12.9 billion in sales.

It’s safe to anticipate higher sales volumes and ensure you have enough stock for Prime Day 2024. Try to overestimate product sales rather than risk stockouts during the biggest shopping event of the year. That’s because running out of stock may hurt your rankings and lead to missed sales.

Using powerful ecommerce inventory management software can help you balance your inventory to avoid stockouts or overstocks.

Another way to handle your logistics is to opt for Amazon’s Direct Fulfillment program. It allows you to seamlessly share real-time inventory information with Amazon using electronic data interchange (EDI).

As an Amazon FBA (Fulfillment by Amazon) business, you can ensure fast and reliable product delivery, boosting customer satisfaction and loyalty.

4. Optimize Your Amazon Product Listings

Optimize your product listings early with high-quality images, compelling descriptions, and relevant keywords. Ensure your listings attract and convert Prime Day shoppers.

Here’s how to do it:

Ensure your product titles and descriptions are clear, informative, and keyword-rich.

In the product title, cover the following info:

• Brand name
• Color, flavor, or variant
• Size and quantity
• Keywords

Here’s an example of a product title highlighting all vital features and configuration of the keyboard they’re selling:

Highlight key features through bullet points in your product description to ensure shoppers have all the information they want.

Visuals are crucial for conversions. Use high-resolution images and videos to showcase your products in the best light. Along with product photos, show the product in use with in-context images.

Optimize your listings with Prime Day sale keywords for better search visibility. These include:

• Amazon Prime Day 2024
• Prime Day sales
• Prime Day discount
• Amazon Prime Day deals

Read more tips to optimize your product pages on Amazon, Shopify, and other ecommerce stores.

5. Create an Exclusive Amazon Storefront for Prime Day 2024

Create a dedicated Prime Day version of your Amazon storefront using the scheduling feature in the Amazon Stores builder to serve as a landing page for all your Prime Day deals and discounts.

Submit it for approval at least a week before the Prime Day event. You can choose when to publish the content and when to revert to your older version.

When preparing your Prime Day 2024 storefront, highlight exclusive products or bundles only available during this shopping event. You can also add a page for the Featured Deals widget.

Here’s an example of an Amazon Prime Day storefront:

Customers expect big offers on Prime Day, so consider offering discounts that apply to purchases made on your ecommerce website as well. Extend a few discounts beyond Prime Day 2024 for added sales and revenue.

6. Drive Sales From Amazon Ads, Social Media, and Email Marketing Campaigns

Effective advertising can significantly boost your visibility and sales during Prime Day.

Set up and test Amazon advertising campaigns early, and consider offering exclusive discounts through the Amazon app. Here are a few options to reach more customers:

• Sponsored Products
• Sponsored Brands
• Sponsored Display ads

Keep a close eye on your ad performance and make real-time adjustments to your bids to stay competitive and maximize the ROI of your Prime Day campaigns.

Beyond Amazon, leverage social media and email marketing to promote your Prime Day deals.

You can use platforms like Facebook, Instagram, and X to build anticipation and drive traffic to your Amazon product listings.

Send targeted emails to your subscriber list highlighting exclusive Prime Day deals, coupons, and offers to drive sales.

You can also consider partnering with influencers to reach a broader audience and increase your Prime Day sales.

7. Provide Excellent Customer Experiences

A seamless customer experience is vital for maximizing sales and fostering long-term relationships. It applies to Amazon Prime Day 2024 sales as well.

• Provide detailed and accurate product descriptions to set clear expectations about your products.
• Ensure quick and helpful responses to customer questions.
• Ensure your products are eligible for Prime shipping, and if using Seller Fulfilled Prime, maintain a low Late Shipment Rate and Order Defect Rate.
• Handle returns and refunds promptly to maintain customer satisfaction.
• Build social proof with positive customer reviews to boost your credibility and attract more buyers. Be quick to resolve issues and request negative reviews removal after resolution.

8. Implement Effective Pricing Strategies

Competitive pricing is another crucial factor in driving sales during Prime Day.

• Regularly analyze competitor pricing and adjust yours accordingly.
• Use dynamic pricing tools to stay competitive in real-time.
• Create a sense of urgency with limited-time discounts and deals during the Prime Day shopping event.

9. Track Key Metrics and Analyze Your Prime Day Performance

Monitoring your performance is essential for making informed decisions during the Prime Day shopping event.

You should identify and track crucial metrics like:

• Sales
• Traffic
• Conversion rates
• Average order value
• Best-selling products and bundles

Use tools like Amazon Seller Central to get real-time data and insights about your Prime Day 2024 sales and adjust your strategies based on performance data.

After the event, conduct a thorough analysis to review your Prime Day 2024 sales data, identify successful tactics, and prepare for other major sales events like Black Friday and Cyber Monday.

Ready to Increase Sales This Amazon Prime Day?

Preparing for Amazon Prime Day 2024 requires careful planning, strategic execution, and real-time optimization. By starting early, optimizing your listings, leveraging powerful marketing strategies, and focusing on customer experience, you can maximize your sales and take full advantage of this massive shopping event.

Implement these tips and strategies to leverage Prime Day 2024 and set your business up for continued success. Use this time of the year to boost sales and build lasting customer relationships.

Start planning now, stay flexible, and earn big!

FAQs

The burst of amusement draws the crowd onto the platform, making them stay there.

For instance, TikTok's short video format makes it easy for users to quickly consume a large amount of content in a short time. It's particularly effective for showcasing products and demonstrating their use creatively.

As a result, many influencers have amassed large followers based on their ability to create entertaining and relatable content. Alongside the fun and creative content is the intentional product promotion. As expected, their loyal followers on TikTok begin to trust their product or service recommendations.

With the emergence of TikTok Shop, TikTok is no longer just a platform for dance challenges and lip-syncing. Users can now purchase products directly within the app.

In this guide, we’ll explore the future projection of TikTok Shop and the opportunities it opens for sellers and marketers.

The Current State of TikTok Shop

TikTok Shop is a game-changer on the TikTok app. It has transformed it from a pure entertainment social media platform into a one-stop shop for product discovery and purchase.

With TikTok Shop, merchants and creators can turn TikTok into a marketplace to sell their products directly on the app. This eliminates the need to leave the app and visit external websites, creating a smooth and convenient online shopping experience.

To access TikTok Shop products from your profile, follow these steps:

1. Click on the shopping bag icon on your profile.

2. Press “Enter.”

3. Click on “Add products.”

4. Type your desired product or brand in the search bar. For instance, if you want to buy a water bottle, type “water bottle” and different brands of water bottles will appear.

5. You can click on any product category to find similar or corresponding products.

TikTok Shop allows secure checkout directly within the app, minimizing friction and encouraging impulse purchases. The merge of entertainment and shopping helps users discover products organically while enjoying their favorite content.

Emerging Trends and Features Influencing the Growth of TikTok Shop

TikTok Shop is changing how people shop online by creating a whole new shopping experience that is interactive, personalized, and seamlessly integrated into entertainment.

There are several trends that are reshaping ecommerce which can be attributed to TikTok Shop's success, including:

• In-feed video content: Younger generations are increasingly drawn to video content, making TikTok a natural fit for product discovery. Statistics show that 58.2% of TikTok users use the platform for product discovery. Using videos allows you for a more interactive way to demonstrate your product’s features, compare products, and offer honest reviews. Then you can tag your videos with product links, allowing your viewers to click and purchase seamlessly.
• Live streams: Live streams on TikTok provide you an opportunity for real-time interaction with your audience. This works well with live selling where you can answer questions, offer exclusive deals, and do real-time product pitches and promotions, driving impulse purchases.
• Shopping bag icon: The display of a shopping bag icon on your profile tells your audience that you have a TikTok Shop and invites them to browse your product catalog.
• Seller profiles: You can establish mini-storefronts within your profile, showcasing your product catalogs and allowing users to browse and add items to carts.
• Instant purchases: WithTikTok Shop, your audience need not leave the app and shop the products elsewhere, reducing purchase barriers, encouraging impulse buying, and creating a seamless experience.
• Influencer marketing: TikTok users are heavily influenced by their peers and trusted creators. Seeing friends or favorite TikTok influencers using and endorsing products builds trust and social proof, making users more likely to purchase.
• Interactive features: TikTok is an interactive platform where your audience can like products shown on your videos and ask questions during Live streams or in the comment section. This creates a more interactive shopping experience, keeping your users engaged and pushing them towards purchase.
• AI integration: TikTok uses an AI algorithm that considers a user's past watch history, likes, comments, including the sounds and hashtags used in videos they've interacted with to personalize the “For You” page (FYP). When a user sees a product they like on their FYP, they are more likely to be interested in buying it.

The Competitive Landscape of Social Commerce

TikTok Shop is rising, however, there are other already established social commerce platforms, such as Instagram Shop and Facebook Marketplace.

Facebook Marketplace boasts the largest user base. Around 1.2 billion online shoppers buy something on Facebook Marketplace every month.

As for Instagram, 130 million people click on shopping posts on the app every month. Likewise, Instagram Shop also offers a more established platform, leading to higher conversion rates.

However, TikTok Shop's engagement rate is significantly higher, particularly with younger demographics. Studies suggest Gen Z spends twice as much time engaging with content on TikTok as Facebook.

Here's how TikTok Shop leverages its platform's strengths to stand out from other social media platforms:

• Viral challenges and trends allow product-based challenges and trends to explode, driving massive organic reach and brand awareness for featured products.
• Unlike static product listings, TikTok Shop integrates seamlessly with engaging video content. Users discover products organically while enjoying videos from their favorite creators.
• Live streams incorporate interactive elements like polls, Q&A sessions, and flash sales, building a loyal community around featured products.

TikTok Shop's unique user engagement strategies position it as a strong contender in the social commerce industry. Its ability to organically integrate shopping with entertainment creates a powerful new way to reach and convert customers, especially among younger people.

TikTok Shop: Top Challenges for Brands and Sellers

Despite its impressive growth, brands and sellers are facing challenges using TikTok Shop for social commerce.

TikTok Shop can build a more sustainable and secure platform for social commerce if it tackles some of these challenges:

• Varying Regulations: Regulations around social commerce vary greatly across the globe. For instance, Indonesia recently proposed regulations that could restrict the sale of goods on social media platforms.
• Social Commerce As a New Concept: Consumers may hesitate to trust the platform for online purchases, especially concerning product quality and returns.
• Data Privacy Risk: Ongoing anxiety regarding user data collection and privacy on TikTok can make some users wary of using the platform for financial transactions.
• Proliferation of Scams: As with any online platform, there's a risk of fraudulent activity targeting both sellers and buyers. Ensuring a secure environment will be crucial for long-term user satisfaction and trust.

TikTok Shop: The Top Opportunities for Brands and Marketers

TikTok Shop presents endless opportunities for brands and marketers who want to reach a global audience. With 1.56 billion monthly active users worldwide, TikTok offers access to a diverse and engaged customer base.

If you’re a small business or brand owner struggling with traditional marketing channels, you can leverage trends and challenges on TikTok to promote your products or services to a wider audience.

Gen Z and millennials are the driving force behind the social commerce revolution, letting even the boomers follow suit. That said, you can use TikTok to connect with these generations and achieve success.

Here's how you can leverage TikTok Shop's unique features to maximize your brand’s visibility and sales:

• Invest in high-quality product demonstrations, tutorials, and behind-the-scenes glimpses to showcase your brand personality and capture audience attention. You can use video tools like InVideo, WeVideo, or Lightricks’ Videoleap app to create pro-quality TikTok videos.
• Collaborate with relevant creators to promote your products naturally. Take advantage of their established audience and trust to drive brand awareness and sales. Use influencer discovery tools like Heepsy or Semrush’s Influencer Analytics app.
• Understand how TikTok's algorithm prioritizes content. Use trending hashtags, participate in relevant challenges, and optimize captions to increase discoverability.
• TikTok offers a variety of advertising options, allowing your brand to target specific demographics and interests. This helps ensure your message reaches the right audience each time.
• Live streams offer a real-time connection with potential customers. Use them to showcase products, answer questions, and offer exclusive deals to create excitement around your products.
• Monitor key metrics like engagement, click-through rates, and conversion rates and use the data to optimize your content for maximum impact.
• Embrace the use of TikTok management tools such as Vista Social to create and publish content and turn TikTok Shop into a powerful engine for growth and customer acquisition.

The Horizon For Social Commerce on TikTok

The future of social commerce on TikTok appears bright, with experts predicting continued growth and innovation within TikTok Shop.

Analysts predict a continued shift towards social commerce, particularly among younger demographics. TikTok Shop's seamless integration of shopping within entertainment positions it perfectly to capitalize on this trend.

You can expect TikTok Shop to expand into new markets around the world. As regulations adapt and user trust builds, social commerce is likely to become a mainstream shopping method in many regions.

AI will play a bigger role, allowing for virtual try-ons and product placements in users' homes. It will continue to personalize product recommendations and further streamline the shopping experience.

Look for features that create a community around brands and creators. For example, loyalty programs, exclusive content for followers, and interactive challenges or events.

Research suggests TikTok will be the leading social commerce platform by 2025, surpassing Instagram and Facebook.

A study by eMarketer highlights the rising influence of short-form video content, stating: “TikTok's dominance in short-form video positions it well to become a leader in social commerce.”

These predictions, coupled with ongoing technological advancements, paint a picture of a more powerful platform for brands, creators, and consumers alike.

How to Prepare for the Future of Shopping

You should embrace the evolving face of ecommerce to stay ahead of the curve. Here are some key takeaways:

• Be willing to adapt your strategies as new features and trends emerge. Experiment with different formats like short product teasers, educational content, or user-generated content challenges.
• Stay updated on the latest features and functionalities of TikTok Shop. Explore options like Live broadcasts, product bundles, or limited-time flash sales to keep your audience engaged.
• Consumers crave genuine connections. Partner with creators who align with your brand values and can showcase your products authentically.
• Build a community around your brand on TikTok Shop. Respond to comments, host interactive challenges, and offer exclusive content to loyal followers.
• Attention spans are short, so captivating video content is crucial. Invest in professional-looking product demonstrations, tutorials, or entertaining brand stories.
• Use humor, storytelling, and trending sounds to grab attention and make your content memorable.
• Track key metrics like engagement, reach, and conversion rates using Sprout Social or Vista Social to find out what resonates with your audience and refine your approach.
• A/B test different video formats, captions, and hashtags to see what drives the best results.
• Stay informed about advancements in AR and AI. Explore how these technologies can enhance your product presentations and personalize the shopping experience for users.
• Use TikTok's advertising tools to target specific demographics and interests, ensuring your message reaches the right audience.

Ready to Adapt and Innovate to Drive More Social Commerce Revenue?

Understanding the trends shaping TikTok Shop, embracing new technologies, and prioritizing authentic connections with your audience will position you for success in social commerce.

TikTok Shop is a powerful platform for reaching new customers and building brand loyalty. You need to adapt and be creative to maximize its potential to drive sales and achieve your marketing goals.

Take advantage of the tips we've shared above to get into TikTok for business and prepare your brand for the future of social commerce.

If so, then Gong is the solution for you. Not convinced? Read my full Gong review below.

Gong is a comprehensive revenue intelligence platform that helps capture customer interactions across phone, email, web conferencing, and other channels. It then uncovers what’s said in those conversations to give you insights that help you better understand your customers and unlock more sales opportunities.

Not sure if this platform is worth your money?

In this article, I'll review the Gong software to answer any questions you may have before investing. I'll discuss what Gong is, what it has to offer, and how it can benefit your business.

Let's get started!

What is Gong?

Gong is the leading revenue intelligence platform that helps sales teams unlock their full potential by revealing customer reality.

The Gong Revenue Intelligence Platform is unique because it captures and analyzes every customer interaction. With this data, your sales and revenue teams can make decisions based on evidence instead of hunches.

This helps companies like yours improve conversion rates, increase deal sizes, and accelerate employee efficacy.

With Gong’s conversation intelligence, you can figure out what’s going on with your customers and team, and use those insights to adapt, upskill, and hit your targets.

Want to learn more about how Gong works?

Which Platforms Does Gong Work On?

Gong’s reality platform has over 100 integrations, which means that it works well with almost any customer interaction platform. You can integrate and use Gong with your existing business toolkit, ranging from:

• CRMs like HubSpot and Salesforce
• Automation and workflow solutions like Zapier
• Communication platforms like Slack, Microsoft Teams, Outreach, Aircall, etc.
• Web conferencing tools like Zoom, Google Meet, etc.
• Customer success platforms like Zendesk
• And more

Gong also offers special customer promotions on selected platforms such as Apollo.io, Cognism, and LeadIQ, so you can save on your subscription.

Gong Review: Discussing Its Pros and Cons

Gong has a lot of features and benefits, but it’s important to consider the pros and cons before investing in any software. So, let's take a look at what Gong has to offer.

Gong’s Pros

• Easy to use for sales representatives and revenue teams
• Comprehensive customer insights
• Helps increase conversion rates
• Collaboration and notes system
• Integration with different vendors for audio calls
• Helps improve your style of interacting with customers by offering tips and advice on engagement, talk ratio, words we used too much, etc.
• Integrates with your existing business toolkit
• Special customer promotions on select platforms
• Reliable customer service, capable of resolving issues quickly

Gong’s Cons

• Can be expensive for some businesses
• Can be overwhelming for beginners
• Some call coaching and analytics capabilities are unavailable in the mobile app

Gong Review: What Are the Key Features of Gong?

Gong is packed with features that make it easier for you to understand customer conversations and use them to your advantage. Let's take a look at some of the key features that make Gong so powerful.

1. Sales Forecasting Software

Gong gives you total visibility and transparency into your entire sales pipeline, so you can forecast with confidence and improve your team’s performance. It captures every buyer interaction and helps you foresee potential problems and opportunities.

Here are a few things that make Gong the best forecasting software:

• Accurate sales forecasts. Gong's sales forecasting software not only collects data from each point of contact with customers but also analyzes where you stand in relation to the competition.
• Total visibility into your sales pipeline. You can get information about where each deal in your pipeline stands, including the next steps and decision-maker engagement level.
• Identify and respond to risks in your deals early. Using powerful AI, Gong lets you identify potential issues, like no one talking about the budget, in your deals earlier and helps you react quickly and prevent them from turning into big problems.
• Review your sales pipeline at a glance. With Gong, you don't have to be part of every deal. You'll be able to get a bird's eye view of your sales pipeline with deal boards and spot any issues early.
• A reality-based view, analyzing all your customer interactions across phone, email, instant messages, web conferencing, contracts, and more.
• Alignment across teams, including your sales, revenue, finance, analytics, and customer success teams.

In all, you can expect to get insights about your market and customers, learn what your top-performing sales representatives are doing right, and discover risks hiding in your sales pipeline.

This will help you optimize sales operations and drive more successful customer conversations. If you’re ready to forecast which opportunities could lead to sales, you should start using Gong today.

You may also want to check out this list of tools for building a profitable sales funnel.

2. Conversation Intelligence Software

Gong's conversation intelligence software takes conversation intelligence to a whole new level. You can use it to gain deep insights into all your customer interactions across various touchpoints and see how they're impacting your sales.

Gong’s conversation intelligence is powered by AI, which analyzes your customer conversations to give you insights into topics like:

• What are your customers saying?
• What's resonating with your customers and what's not?
• What trends are emerging in customer conversations?
• What strategies are successful in closing deals?
• What types of objections or questions do your customers ask most often?

For example, you can get recommendations like which words or topics you should cover less or emphasize more.

You’ll also be able to discover the strategies or topics that are helping your top-performing sales representatives drive sales. This can be a good way to train your sales team.

With this kind of data, you can optimize your customer conversations, increase customer satisfaction levels, and close more deals.

3. Call Recording Software

Gong's call recording software captures your team's customer calls via the phone and web conferencing so you can use them to replicate successful conversations with future prospects.

With this call recording software, you get:

• A complete picture of all customer interactions on web conferencing, VOIP system, phone, in-person meetings, email, etc. for easy review later on
• Easy access to call recordings, transcripts, and notes
• The ability to review all customer interactions and find improvement opportunities
• Coaching opportunities in your representatives' calls
• The ability to identify issues and take corrective action quickly
• Faster onboarding and training for new representatives using real customer conversations

Gong's integration with Salesforce and other CRM systems further helps you track customer interactions and follow up on leads.

You can easily stay on top of customer conversations, maximize sales potential, and improve the overall customer experience with Gong.

4. Automation

Gong’s automation feature helps you streamline your sales process, so you can focus on the most important tasks. It helps you automate daily tasks like creating customer emails and updating CRM data, and ensures that you never miss a follow up.

With Gong, your sales representatives can get a list of prioritized actions so they can engage buyers at the right times and move deals forward.

You'll be able to quickly identify deals that need attention and take the necessary action.

Gong’s automation features will help you reduce errors and increase the efficiency of your sales process. You’ll be able to quickly close deals and grow revenue faster.

5. Customer Success Software

Closing more deals faster is not enough. Gong also provides one of the best customer success software solutions. With this customer success software, you can track customer engagement to ensure that your customers are getting the best experience and they are able to hit their objectives.

This will help you:

• Provide customer value from onboarding.
• Help customers reach their objectives to increase retention rate.
• Identify growth and expansion opportunities for your business.
• Help new hires learn from the best of the best with call libraries.

Also check out the best customer engagement tactics that can help you grow your business.

How Much Does Gong Cost? Pricing and Plans

Gong’s pricing model depends on a few factors specific to your team and the type of licenses you choose for your team. There is also a platform fee that depends on the number of users supported.

To get accurate Gong pricing information, you need to get in touch with their team. You can start by filling out a simple form on their pricing page.

They'll give you customized pricing information for licenses with the features that are most relevant to your team's needs.

The good part is that you get to enjoy their full stack of tech integrations with all of the pricing plans so you can make the most out of your customer conversations. No matter the plan, they also offer reliable support to help you get the most out of their platform.

Gong’s Customer Support

Gong offers 24/7 customer support via email, as well as access to its knowledge base – Gong's Help Center. It has ample resources that can help you get started, understand the different features of the software, and troubleshoot problems.

You can also access guides to using Gong to the best of its potential and tutorial videos to understand how the features work. Plus, you can reach out to their support team if you have any more questions or need help.

According to customer reviews, Gong’s support team is quite reliable and helps solve issues quickly.

Who is Gong For?

With its comprehensive sales forecasting and conversation intelligence software, Gong is the perfect choice for sales, marketing, and customer service teams. The software is suitable for small, medium, and large businesses alike.

It can help teams close more deals, increase customer satisfaction, and optimize their customer conversations for higher success rates. That's why companies like LinkedIn, Shopify, Sprout Social, and Paychex use Gong to power their customer reality.

FAQs

Gong Review: Should You Invest in This Revenue Intelligence Platform?

Gong is a comprehensive sales forecasting and conversation intelligence software that can help teams close more deals, increase customer satisfaction levels, and optimize their customer conversations for higher success rates.

It's suitable for small, medium, and large businesses alike and integrates with a variety of CRM systems and business tools. According to customer reviews, Gong's support team is reliable and helps solve issues quickly.

Using Gong software will help you gain an edge in your industry by getting actionable insights into customer sentiment, market trends, and sales predictions. In other words, Gong is a great choice for teams looking to power their customer conversations and unlock more sales opportunities. It's definitely worth investing in this revenue intelligence platform.

Do you have questions about Gong? Feel free to contact their customer support team for more information.

All the efforts made in creating the website, designing it, and writing good relevant content leads to this ultimate goal.

Then, what impedes a website’s ability to get its desired results?

Usually, it’s a problem with keeping visitors glued long enough to take action. In this article, we’ll see how multivariate testing can help drive conversions.

Human beings are visually oriented creatures who require stimulating content. What fails to keep our attention will be ignored. We’ll simply move on to the next visually appealing website.

In fact, an old article written by BBC in 2002 revealed that the average attention span of Internet users was nine seconds. It’s likely even shorter now thanks to the plentiful options given to today’s online traffic.

What is visually appealing content to one person may be a turn-off for another. As a webmaster, it’s virtually impossible to single-handedly determine which visuals work best and which fail miserably for all visitors.

The best move is to go with the majority and choose the visual that’s liked most by incoming traffic.

But, how do you gauge that?

Well, that’s precisely where multivariate testing comes in as the answer to your predicament.

What is Multivariate Testing?

Your website is made up of several elements, including images, text, buttons, and videos. These are different variations that can be presented in multiple ways.

There can be countless different combinations in which these multiple variables can be visually presented.

Multivariate testing is an exercise used to determine the most effective combination of these different variations of design elements on the same page for meeting a website’s goals.

If your website has an element A that can be varied X number of times and combined with element B for Y number of times, you would test all possible variations of these elements.

In other words, the variations of A (X) multiplied by variations of B (Y) equals the total number of possible combinations.

Are you confused yet?

Let’s Break This Down with an Example

Imagine you’re picking the image and text for your site’s call-to-action button. You zero down it down to four combinations:

You’ll see here that there are just two images and two text versions. Next, you’d test all combinations of these two elements.

With a multivariate test, you’ll expose part of your incoming Internet traffic to each of these and check out the best conversion rates. The combination that brings in the highest conversions will be your top choice.

Multivariate Testing vs. A/B Testing

A/B testing, also called split testing, is all about creating two distinct web pages that hold the same purpose.

The designs and text in each a/b test are different from each other though. It’s a testing method used to determine which website design garners the most attention and conversions.

All you have to do is expose both a/b tests to a certain amount of incoming traffic and gauge the ratio of conversion. You obviously go with the a/b test design elements that reap the best sales or leads during your a/b testing.

A/B Testing is Simple

A/b testing is simple, especially when compared to multivariate testing, during which you’re trying out several multivariate test combinations. A/B testing doesn’t demand a huge amount of traffic, so the A/B test results are quicker too.

On the other hand, multivariate testing takes considerably longer since you’ll need to wait for a meaningful amount of web traffic to test every multivariate test combination.

There’s a distinct advantage with multivariate tests, however. It gives you better insights into which elements of your website are of statistical significance and actually driving traffic.

In a way, multivariate tests help you understand consumer behavior like none other. You’ll be able to pinpoint specific elements that work wonderfully in your niche.

If you’re wondering whether it’s better to conduct multivariate testing or A/B testing, there’s no specific answer. Both A/b tests and multivariate tests should be included in your web design arsenal.

Although they are slightly different in their complexities, both a multivariate test and an A/B test can help you maximize the efficacy of your page design.

Tools for Multivariate Testing

Since it’s a lengthy testing procedure, it’s recommended that you take advantage of tools that can help you break down each element during a multivariate test. This should help reduce some of the testing time.

I’ve researched a number of online testing tools for multivariate testing and selected my top picks based on:

• Cost
• Goal setting
• Traffic segmentation
• Email testing
• Ease of web page  and landing page creation
• Customer support

Note here that I’ve only considered full factorial multivariate testing tools. The term “full factorial” refers to the fact that they provide all possible combinations of website elements during the multivariate test. You can evaluate any of the factors in multivariate testing.

AB Tasty

You can try this tool through a free trial and later purchase it for $34. AB Tasty ranks well on all the parameters delineated above.

Aven SEO

Again, this tool offers you a free trial, but the full version must be purchased for 300 Euros. The only setback you should consider is that there’s no platform for web page creation.

Accenture

From the business and software giant Accenture, this tool brings you choice-modeling enabled for multifactorial testing.

It lacks the ability to create web pages though. The cost is about $33,000 initially and can go all the way to $320,000 with ongoing costs.

Conductrics

This multivariate test tool proves to be good on all fronts except two. You won’t get full technical support and there’s no platform to create new pages.

Convert

You can try this tool through a 15-day free trial and later purchase plans for as low as $599 per month. You can get access to more features and increase limits with their Pro plan, starting at $799 per month.

Optimizely

Last but certainly not least, this tool comes with a fixed monthly fee. Drawbacks can be limiting because there isn’t full technical support, email analysis, or web page creation.

Case Study on Multivariate Testing

If you still have doubts about the statistically significant efficiency of testing, here’s a case study that proves it can truly make a difference in optimizing your website for better conversions.

In a study published in Smashing Magazine, they tested multiple web page elements to see which one got the highest number of software downloads based on multivariate testing.

The download page contained all pertinent information like brand name, description, testimonials, and a very apparent download link. Yet, it was found that only about 40 percent of visitors actually downloaded the software.

The challenge was to try and convert the remaining 60 percent or at least a majority of them.

The elements they chose for multivariate testing included the “download” button located in the sidebar and the “PDF Producer” presented as a download link under the button.

Different combinations were created with the below variations:

For the Sidebar Button

• Button with red color text and “download” written on it
• Button with red color text and “download for free” written on it
• Just the word “download” with the pre-existing blue color and a larger font

For the PDF Producer link

• PDF Producer link in red color
• PDF Producer link with a larger font and pre-existing black color

Now, they clubbed each element in various combinations including the pre-existing versions. In all, they tested a total of 4 x 3 = 12 combinations.

They used multivariate testing to determine which download button got the highest number of clicks.

The results showed that the “Download for free” text in red plus the pre-existing PDF Producer link had a conversion rate of 63.2 percent.

This combination led to an additional 23 percent increase in traffic.

The second best performing variation was “Download for free” text in big font plus the PDF Producer link in red color. This combination had a 56.5 percent conversion rate, with a 16.5 percent increase.

The data collection clearly demonstrates that multivariate testing is extremely useful.

Conducting such an experiment provides a good idea of what people find visually appealing. Testing your website design helps you select the best layout that compels users to take an action.

Best Practices to Increase Conversions Using Multivariate Testing

Conducting a multivariate test might be exciting. You can create a number of design options for your website's landing page and test them for their efficiency.

But when you use multivariate testing inefficiently, it can be a total waste of time and money, and can also harm your conversion rates.

Let’s take a look at some of the best practices you should follow when you run a multivariate test.

• You should make sure that you get a decent amount of traffic on your website. That’s because you need to have a decent number of website visitors if you want to get the best results.
• You should always focus on testing subtle changes such as a call-to-action button, sign ups, or product images. Changing the entire design of your website at once won’t help you get any significant insights on what works well and what doesn’t.
• You should use multivariate testing on the most important pages of your website such as landing pages or product pages.
• Choose the right elements to test. Those which can have a significant impact on your conversion rate. You can use heatmaps and session videos to identify them.

You should always aim to get actionable insights from your multivariate tests to boost website conversions.

Ready to Use Multivariate Testing and Increase Conversions?

It’s not wise to assume that your website is visually optimized merely based on your gut instincts. The only way to ascertain the most effective display is by putting it to test.

You should test multiple versions of various elements on your web page, such as call-to-action buttons, to see how people engage with each of them.

Multivariate testing gives you real-time data showing what your visitors find to be the most compelling.

You can leverage multivariate testing to make the most of your website’s design and boost your conversions.

Have you used multivariate testing before? Tell us about your experience in the comments section.

The thing is, the CRO landscape is evolving constantly, and what you knew several years back may not be so relevant anymore. That can even include Google Analytics in some cases.

While conversion rate optimization best practices are a widely discussed subject, a lot of resources on the topic are now outdated.

It’s important that you keep yourself updated with newer, more innovative conversion rate optimization tactics. Ones that will help you drive more conversions each year.

Before we delve into the conversion rate optimization best practices, let’s understand what CRO is:

What Is Conversion Rate Optimization?

Whenever a visitor goes to your website, you want them to click on the “subscribe” or “buy” button.

Simply put, you want your website visitors to take a desired action. The strategies that you employ to take the desired action are related to CRO.

Conversion rate optimization best practices are crucial for all business owners. After all, most webmasters engage customers so that they can get conversions.

CRO requires a deep understanding of user behavior and the target audience.

The best practices for CRO aim to influence user behavior. For this, you may need to change your fonts, CTA buttons, colors, and other elements of your landing pages.

In addition to this, clever copywriting and high-quality visuals can also make a big impact on choices that users make.

Your content quality also makes a huge difference in how your visitors engage with your website.

If you provide value to them, they are more likely to be interested in your content and products.

The best practices for conversion rate optimization aren’t advertorial. Instead, they rely on subtle persuasion.

Now that you have a better idea of what CRO is, let’s look at how companies are using it. Here are the best practices for conversion rate optimization:

#1: Prioritize a Personalized Website Experience

At a time when retailers and B2B companies alike are struggling to stand out, you can’t afford to have a website experience is just as generic as that of your competitors.

Sure, the experience and first impression may be pleasant enough. But there’s nothing that sets it apart from others.

So you have just about the same chance as your competitors to convert your target customers.

According to quantitative data from an Accenture study:

• 65% of consumers are more likely to buy from retailers that know their purchase history
• 58% of consumers are more likely to make a purchase when they get recommendations based on their preferences or past purchases
• 65% are more likely to buy from retailers who provide them with personalized promotions relevant to them.

More and more marketers are starting to realize the importance of providing a personalized experience to shoppers.

Evergage reports that 88% of marketers believe their prospects or customers expect a personalized experience.

A striking 96% also agree that personalization helps them improve their customer relationships.

The same study also found that the biggest benefit of in-app or website personalization is CRO.

The second biggest benefit is an improved customer experience, followed by increased visitor engagement.

Personalization also helps in many other aspects such as improving brand perception, reducing churn rate, etc.

There are plenty of ways to personalize your visitors’ website experience.

You can segment your visitors based on location, demographics, browsing behavior, etc.

And then you can use these segments to deliver personalized landing pages, offers, pricing, recommendations, and more.

Example: Squaw Valley Alpine Meadows

Evergage conducted a case study on the effects of personalized experience on the Squaw Valley Alpine Meadows website.

They segmented their visitors in several ways to provide hyper-personalized website experiences.

First, they automatically segmented visitors based on their location and displayed landing pages relevant to their referring geography.

They also created key segments such as families or novice skiers and provided them with content relevant to their needs.

For example, visitors who belong to the “families” segment will get to see content that showcases some of the best reasons why Squaw is such a great option for families.

Squaw Valley placed visitors into the relevant segments based on the group with which they identified as or according to the content that they engage with.

As you can see in the screenshot below, visitors can choose from four different groups.

They’ve even taken care to personalize the CTA copy for each of the groups. It’s one of the best practices that can have a significant impact on your revenue.

This conversion rate optimization practice helped Squaw Valley cater to the unique requirements and preferences of their website visitors.

They were able to increase the conversion rate in the “family” segment by 38%. The revenue-per-user also increased by 41% in this high-value segment.

#2: Help Shoppers Get Answers Quickly

People who shop online tend to do so because it’s convenient.

They don’t want to waste their time traveling to the store when they can get what they need from the comfort of their homes.

So naturally, these shoppers would also expect to find what they need quickly and purchase it without any hassle.

When they’re unable to do this, it could frustrate them and result in a loss of conversion opportunity.

Keep this in mind while designing your conversion rate optimization strategy.

A Pew Research Center survey found that being able to ask questions is important for 83% of U.S. adults when buying something they haven’t bought before.

But when they have questions that can’t be answered by your FAQ page, they don’t want to go through the trouble of calling you up.

According to Avaya, consumers prefer not to call a business and would rather communicate through messages. This is particularly common among millennials.

Additionally, Bentley University and NeuraFlash discovered that every respondent in their joint study would rather have chatbot conversations with businesses if it’s going to help them save time and solve their problems.

So it’s clear that one of the best practices for CRO is to help shoppers get answers quickly. Don’t make them call you. Instead, provide answers instantly.

This conversion rate optimization strategy could work for both B2C and B2B companies in enhancing the visitor experience and driving conversions.

Live chat support can be an excellent addition to your site if you wish to make more sales.

Visitors can get quick answers to their questions. This could make it easier for them to decide on a product to purchase.

Example: Logical Position

Logical Position, a PPC management company, was able to make use of live chat support to increase their conversions.

According to a LiveChat case study, the company has experienced a 150% increase in inbound leads after introducing live chat to their site.

Their inbound sales also increased by 30-40%.

Even if your agents are unavailable to chat 24/7, you could clearly display the hours during which they are available.

You could also encourage visitors to leave a message so the agents can get back to them quickly as soon as they’re back online.

#3: Implement UGC More Effectively

Trust is an important factor for CRO. You may optimize your website landing page with statements and points to prove that people can trust you.

But that’s not going to cut it.

People are more ready to trust other customers than they would trust your claims.

So you need to prove your claims through social proof such as user-generated content (UGC).

In fact, Pew Research Center compiled quantitative data and found that 82% of U.S. adults read ratings and reviews from other customers before buying something online for the first time.

But it’s likely that you already know that. Maybe you already have reviews and ratings up on your product landing pages.

This may work well enough to drive a decent amount of conversion rates.

For 2018, however, you could further focus on how you display user-generated content for CRO.

In addition to the usual method of displaying reviews and ratings, you could opt for more visual user-generated content.

According to an Olapic study:

• One out of four respondents has purchased a product after they saw it featured in user-generated content.
• 56% of respondents are more likely to buy an item after they have seen it in a user-generated image that was either positive or relatable to them.
• 52% of respondents say that photos are the most appealing form of user-generated content.

These numbers suggest that the visual user-generated content can significantly improve your conversion rate optimization strategy.

Try displaying photos submitted by users through social media on your product landing pages or your home page.

While it’s not a widely used strategy yet, it’s one of the best practices that can help you get ahead of your competitors quickly.

Example: Byron Bond

Here’s how Byron Bond displays user-submitted photos on their homepage:

You could also display the same text reviews as before. But this time, highlight the best ones in a text overlay image or along with the customer’s photo.

This ensures that the review is more prominently visible and could compel many shoppers to buy from you.

Here’s another example from Byron Bond, where they display customer photos along with their reviews:

In case you’re a B2B company and you want to display user-generated content, try adding photos of your actual clients or users next to their reviews or testimonials.

This conversion rate optimization strategy can provide social proof that your services are well-liked.

Example: GroupHigh

Take a look at how GroupHigh displays their client testimonials, for example:

#4: Optimize Your Checkout Page

Your checkout page is one of the most crucial elements in your sales funnel. It’s the page that determines whether or not you close the sale.

Even if a shopper has made it all the way through, there’s a good chance they may still change their mind if something goes wrong at the checkout page.

In fact, the Baymard Institute has found that ecommerce retailers experience an average cart abandonment rate of almost 70%.

This shows that a lot of retailers may not be doing enough to ensure that their checkout pages are optimized to boost conversion rates.

So, it’s vital that your conversion rate optimization strategy also involves optimizing your checkout page.

According to the Baymard Institute study, the biggest reason for cart abandonment was extra costs being too high.

This suggests that most retailers are still failing to properly display the extra costs for products before customers add items to their carts.

Although this may be uncontrollable for many retailers, look for ways in which you can be more transparent about the extra costs.

Your CRO efforts should focus on highlighting your USP. For example, if you have a flat shipping charge, make sure you display it.

Or if you have a minimum requirement for free shipping, make sure you prominently display the terms.

You can display it as a banner and you can also display it next to the pricing details of the products being viewed.

Many big brands have used this best practice for conversion rate optimization with phenomenal results.

Example: Amazon

For example, Amazon displays the free shipping terms just underneath the cost of a certain item.

If you offer international shipping, you may be unable to provide free shipping everywhere. And the shipping costs may differ from region to region.

But make sure your customers have the option to see how much they will need to spend on shipping charges before they decide to add the item to their bag.

Example: Innisfree

Brands like Innisfree, for instance, provide shoppers with a shipping fee calculator.

Shoppers can calculate the cost of shipping based on various factors such as location, shipping method, and package weight.

Another common reason for cart abandonment is a long or complicated checkout process that often involves mandatory account creation.

To optimize your checkout page in order to boost conversion rates, make sure you reduce the number of steps involved to complete a purchase.

Start by eliminating the need to create an account and introduce a guest checkout option.

If this isn’t viable for the kind of business you run, you could also give shoppers the option to register using their social media accounts.

You could further optimize your checkout page by adding trust seals. This is crucial because 22% of consumers abandoned their carts because they didn’t trust the site with their card information.

It’s also important to provide shoppers with several payment options if you want to drive more sales. The convenience of customers is key for CRO.

#5: Make Use of Machine Learning to Identify Website Issues

The machine learning landscape is gradually evolving as evident by the influence Google Analytics has on conversion rates.

Machine learning is creating more opportunities for online retailers to implement it into their conversion rate optimization efforts.

Zebra predicts that by 2021, machine learning will be widely used by retailers to personalize customer experiences.

It will also improve their ability to forecast trends and changes in consumer requirements as well as enhance their visibility.

Machine learning algorithms can also be used by retailers to identify the biggest website issues that result in a decrease in conversion rates.

The best part is that these algorithms reduce the time taken to identify these issues.

SessionCam has recently developed a CRO tool known as Customer Struggle Score or CS Score, which leverages machine learning technology.

The tool runs in the background and analyzes thousands of website sessions at all times.

Through this analysis, the tool identifies visitor behaviors that indicate some of the common usability problems on a website.

This cuts down the time and effort taken for CRO.

UK-based brewery, Adnams PLC was able to use the technology to quickly identify landing pages that were not delivering good customer experience.

Using this best practice for conversion rate optimization, they could prioritize their efforts and resources on landing pages that needed it the most.

And this helped them correct their website issues more effectively.

Conclusion

These are five of the best practices for conversion rate optimization that you should prepare.

As always, it’s all about prioritizing your customers’ experiences and anticipating their needs and expectations.

You need to focus on what your customers are looking for and what drives them to make a purchase.

This will help you in making changes and adjustments that eventually increase your sales.

Got any questions or comments about the best practices for conversion rate optimization?

Feel free to leave a comment below. And if you need any assistance in converting your website visitors into paying customers, I’m always here to help.

Yuppiechef, an online store that specializes in kitchen tools, was able to achieve this by just removing their navigation menu from their landing page.

The reason?

It was too distracting for visitors on the landing page and prevented them from taking an action.

If you run an online business, you should know that your landing page is the most important factor governing your conversions. It is the first thing that your website visitors will see when they land on your site.

So the more you distract them from responding to your call-to-action, the more you hurt your conversion rates.

The average landing page conversion rate is 2.35%. However, there are web pages that have twice or thrice the average conversion rate too.

The good news is that by implementing some landing page best practices, you can improve your conversion rate. You can actually make your website visitors do what you want.

In this article, I’m going to share 12 landing page best practices that’ll help you boost your conversions.

So let’s jump right in, shall we?

1. Minimize Distractions

There’s something known as the “attention ratio,” which is a crucial piece of your landing page optimization puzzle. Oli Gardner, defines it as the number of options that visitors have on a landing page to your conversion goals.

Simply put, it is the ratio of the number of things people can do to the number of things you want them to do.

One of the most important landing page best practices is to maintain an attention ratio of 1:1. So your landing page must include only what you want your visitors to do.

Everything else would be a distraction. Everything on the landing page that does not get them to take the intended action, that is.

As a best practice, use no extra links, no navigation bars, no footers, and no social shares buttons on your landing pages.

In the example we spoke about earlier, Yuppiechef found that the online store navigation menu on their landing page was distracting visitors.

They wanted to increase signups on their landing page for their Wedding Registry. By removing the navigation menu from that landing page, they found that their conversions went up by 100%.

Our attention span keeps getting shorter day by day.

The attention span of an average person today is 8 seconds. One of the most effective landing page best practices is to minimize the amount of text on your landing pages.

Visitors aren’t interested in reading a lot. So keep your landing page copy concise while making sure that you’re able to convey your value proposition clearly.

For example

As a best practice, Slack displays only the necessary information on their landing page.

2. Use Catchy Headlines and Relevant Content

We’ve talked about how you should focus on making your landing page less distracting from your goals. Now let’s talk about best practices how to catch the attention of  your target audience so that they take an action.

Catchy headlines on a landing page are extremely effective in driving conversion rates.

Your headlines should not only motivate your visitors but also give them a good enough reason to take an action.

Create headlines that are concise yet showcase the value you can provide to your customers. Use relevant keywords in your landing page headlines to optimize your pages for search engines.

Protalus, a seller of insoles, made changes to the headline on their website. The new landing page headline mentioned the option of upgrading to free expedited shipping in the headline.

This gave them a 145% increase in conversions.

If you run ads to direct more traffic to your website, make sure that your landing page headlines and content match the ads.

Otherwise, your visitors may get confused and think that they’ve landed on the wrong page. As a result, they’ll leave quickly, which can adversely affect your target audience conversion rates.

3. Place Important Elements Above the Fold

A study of how visitors scroll through landing pages found that the most viewed part is just above the fold. 80% of people view the area on landing pages at around 550 pixels.

The same study also showed that most of the engagement from visitors happens just below the fold. So, one of the landing page best practices is to place your call to action button just above or below the fold.

It need not be the call-to-action only. You can place important elements like attractive offers or benefits there too.

For example

Elegant Steps, a seller of women’s shoes were looking to boost their conversion rate. One of the landing page best practices they implemented was to mention their free shipping offer just above the fold.

Their bounce rate dropped by 50% and conversions went up 3X.

4. Include a Clear Call-to-Action

This is one of the most important landing page best practices. Without a call-to-action, your visitors will be at a loss for what to do next, and will soon leave.

So you definitely need to include a call-to-action (CTA) on your landing page. And you need to also make sure that it is placed in an optimum position on your landing page so people don’t miss it.

As a landing page best practice

Use directional cues to get people to notice your CTA easily. You can do so with arrows, photos, or finger pointers. The idea is to make it effortless for visitors to find this button.

For example, Loud Rumor displays a hand-drawn arrow to direct attention to their CTA button.

Another very important consideration is the background and font colors you use for your CTA.

Using contrasting colors is one of the best practices because they make your CTA button easily visible. If it blends into the background of your landing page, it’s easy for people to miss it.

Keep in mind when you create copy for your call-to-action that you’re not using something too generic. Instead, you need to articulate your value proposition clearly. You need to give your visitors a reason to click that button.

Here’s a great example from Timothy Sykes.

He gives you a reason for clicking the CTA button. He may have taken it a bit too far. But essentially, what I’m trying to say is that you need to talk about the value you’re offering. The value people will get when they click that button.

5. Win Trust With Testimonials

Your landing page is the first thing that consumers see upon visiting your website. So it may be the only opportunity you get at creating an impression on them.

Trust is a major factor when it comes to influencing purchase decisions. 55% of online shoppers read reviews of products before buying them online.

The role of reviews and testimonials is undeniable in winning the trust of your customers.

These are strong trust signals that indicate other people have found your products or services valuable. It tells them that they too should feel confident about buying from you.

So one of the landing page best practices is to display your testimonials or reviews on the landing page. Here’s a great example from Pipedrive, a CRM solutions provider.

6. Use Intuitive and Interactive Forms

There’s probably nothing more annoying than long forms requiring you to type in tons of information. They can easily drive away visitors to your web pages.

If your conversion goal is to drive signups, for example, you definitely need to use a landing page form. However, keep the following things in mind when you design them so that you don’t end up frustrating your customers.

As a best practice, make your landing page form interactive and intuitive. It shouldn’t have people wondering about the best format in which to enter their information.

For example

Let’s say you’re asking them to enter their date of birth. Your landing page form needs to be designed such that the fields for the month or date are clear.

One of the best practices for your landing page is to include labels in every field so that people know what exactly you want them to type in. Also, include prompts as these are pretty useful for guiding people.

To minimize the need for too much typing, have radio buttons and dropdowns available. Also, indicate which fields are mandatory and which are not. Here’s a great example of an intuitive and interactive form.

7. Increase Scarcity and Urgency

It’s in our inherent nature that the rarer something is, the more valuable it becomes to us. No wonder why the rarest of elements on earth are the most expensive, right? The same applies to your landing pages too.

Chris Goward spoke about the L.I.F.T model governing conversions in his book, “You Should Test That!” He spoke about six factors to evaluate your landing pages for conversions. One of these factors is urgency.

Basically, he implied that there is a need to create a sense of urgency in the minds of your website visitors. That sense of urgency will make them take action that helps to achieve your conversion goals.

And such signals need to be present on your landing page. If you can show that you’re offering something for a limited time only, it creates urgency.

However, as a best practice for your landing page, make sure that these are real offers. Don’t mention the limited time availability just for the heck of it. Doing so can do you more harm than good.

Consider the landing pages of booking.com.

They tell you that a hotel is in “high demand” and was booked “8 times in the last 24 hours.” They also display the option of viewing their last available rooms creating a sense of urgency.

And by displaying another listing that is no longer available for those dates, they tell you that they’re not faking.

8. Remove Extra Links on Landing Pages

As I mentioned in the very beginning, it is important to minimize distractions on your landing page. Any extra links such as a navigation menu or links to your social media channels can be highly distracting.

In fact, one of the landing page best practices is to remove extra links as this can actually boost conversions.

HubSpot decided to test this hypothesis using five of its landing pages. These landing pages are the ones that got the most traffic. And the conversion goal on them was to get a visitor to sign up using a form.

They ran an A/B test with control pages having navigation menus and social media links. And in the other versions, they removed all such links and menus.

The results revealed that conversions actually increased by removing these landing page elements.

You might think that some of the above increases are statistically insignificant. However, for HubSpot, even a 2% increase in conversion rate equals 1000 more leads.

So their tests proved that conversions can actually increase if you remove all extra links from landing pages.

9. Use Plenty of White Space and Proper Formatting

One of the most important landing page best practices is to make it visually appealing. Too much clutter can easily distract your visitors, thus defeating your conversion goals.

For better readability and visual appeal, use plenty of whitespace between the elements on your landing page. Remember, you don’t get second chances at making a first impression. So make it count.

Make sure that the landing page formatting is done properly.

This means ensuring that you’re using bullet lists for features or benefits. This also means that you use headings and subheadings effectively to make your landing page text easy to read.

Workfront is a software company that sells project management solutions. They wanted to increase the conversions from their landing pages.

So, in collaboration with Big Leap, they tried to identify the improvements that were needed. With several formatting changes and a bit of change in content, they were able to increase conversions by 104%

Here’s an example of a landing page from iMPACT that includes great formatting and plenty of whitespace or negative space.

10. Optimize Your Landing Page for Mobile

One of the most crucial landing page best practices is to make your page mobile-friendly. Studies have found that 53% of the global web traffic is generated from mobile devices.

This means if your landing pages are not optimized for mobile, you might be losing out on half your customers.

A landing page that is not optimized for mobile devices won’t display properly on them.

So, the visitors who land on your pages from search engines or paid ads will simply leave. This experience is quite frustrating and leaves a bad impression in people’s minds.

So if you haven't done so already, you should definitely optimize all your landing pages to make them mobile-friendly.

I recommend using an adaptive design.

It ensures that only the most critical information (necessary for conversions) is displayed on the mobile screen. It can help you boost your mobile conversion rates as well.

Here’s an example of a landing page that’s optimized for mobile.

11. Improve Page Load Speed

One of the most important landing page best practices is to reduce page loading time. The chart below shows how an increase in load time can substantially increase bounce rates.

If your landing page doesn’t load lightning-fast, your prospects will go elsewhere Which makes you lose a chance to convert. Slow loading time frustrates potential customer, and they may never want to return to your site.

12. Use Videos on Your Landing Pages

Using videos is one of the most effective landing page best practices to boost conversion rates. Videos encourage people to stay longer on a page. This gives you more time to convey your message and convince them to convert.

You can use videos in various ways on your landing pages.

You can use them to share more information about your products or demonstrate how they can be used.

A 30-second (or shorter) promotional video can be very effective at grabbing the attention of your visitors. Test various types of videos to see what works best for your landing page.

You can use A/B testing to test different versions of the same web page. You should also consider adding a call-to-action in your videos as a best practice.

For example, Leadfeeder displays a video on its landing page to help visitors learn more about its platform.

Ready to Boost Conversions?

These are just a few of the landing page best practices I recommend to my clients. I would strongly urge you to follow the above-mentioned tips to optimize your landing pages if you aren’t already.

Meanwhile, can you think of any other landing page best practices for boosting conversion rates? I’d love to hear from you so let me know in the comments below.

You need a solid strategy to build high-converting landing pages that engage prospects and drive sales. In this article, we’ll look at successful landing page examples to learn how you can squeeze out the most conversions.

Important Factors for Landing Page Optimization

Typically, a landing page is designed with the goal of boosting lead generation and conversion rates. They are designed in such a way that you can funnel your site traffic to achieve the desired goal.

From buying your products to signing up for your newsletter, you can promote any goal. Typically, users can reach your landing page via social media ads, Google paid and organic search results, or other marketing channels.

Your landing page can be a product page, a web page for a particular promotional campaign, or any other page on your site. If you want, it can even be your homepage.

So, how can you optimize your landing page to boost your conversion rate? There are four key areas you need to focus on to build landing pages that result in more customers and conversions:

1. Design: Include visuals that will appeal to your target market and audience.
2. Content: Write persuasive copy that makes sense and is also SEO-friendly.
3. Call-to-action: Understand the correct placement for your CTA and its objective.
4. Landing page testing: Before finalizing your landing page, use different tests to discover which version may perform better.

Key Elements to Build High-Converting Landing Pages

Each of these factors has a set of key elements that can impact your conversion rate. Let’s look at a few high-converting landing page examples and examine them more closely to understand what works and what doesn’t.

1. Design

The most effective landing pages have one thing in common — they pay attention to their landing page design. Good aesthetics can go a long way in funneling your website visitors. But design encompasses many different components.

Let’s take a closer look at the key landing page design elements.

High-Quality Images

No landing page is complete without some imagery. To design a high-converting landing page, ensure that you use only high-quality visuals. Use attractive images, infographics, and illustrations to make your landing page visually appealing.

For this, you can check out GetResponse. They offer over 5000 free Shutterstock images along with GIFs from Giphy. Unsplash and Pexels are also good resources for high-quality images.

Engaging Videos

Videos are the next big thing in marketing. According to a market research survey, consumers have a clear preference for videos over text.

When both text and video are available on a page, 72% of consumers said that they would rather see a video to learn about products or services. So, it’s a good idea to add videos to your landing page to inform and engage your target market.

The Right Amount of White Space

White space is the ultimate glue that holds your landing page design together. It refers to the space between your text, graphics, bullet points, and other web page elements. It can make your page look neater and more organized.

Attractive Typography

When it comes to conversion rate optimization, typography is underrated. The fonts that you use can make a huge difference in people’s perception of your brand.

Pick a professional typeface based on your target audience and brand personality. For a high conversion landing page, readability should get priority over style.

2. Content

Your landing page needs to clearly communicate your brand values and highlight your USP.  A well-written landing page copy can encourage users to take the desired action. This, in turn, can boost your conversion rate.

Here are the key content elements you should take care of while designing a high-converting landing page:

Compelling Headlines

Regardless of what your landing page is about, it’s necessary to write an engaging headline. It’s one of the first few things that your users notice on your landing page. If it is not compelling, they might bounce to another site.

To write better headlines, highlight the value that users can get from your product. Keep it short and concise.

Based on high-perfroming landing page examples you should use power words like “Best” and “Ultimate” to highlight its importance. You could also frame your headline as a question to make it more engaging.

Clients Testimonials

Social proof is a crucial factor to create a high-converting landing page. It can boost your credibility, brand trust, and lead generation. Instead of promoting your products directly, showcase what other people are saying about them.

If you’ve got a recommendation from a celebrity or influencer, add that to your landing page.

Achievements & Accolades

To build your reputation and create a high-converting landing page, you can also highlight your achievements. Mention any awards or titles that you may have won.

In addition to this, you can also mention how you have helped your clients or other brands achieve their goals. Place this section in such a way that it is easily noticeable on the landing page.

Persuasion

When it comes to building successful landing pages, persuasion is everything. With the right persuasion techniques, you can convert even the most skeptical visitors on your landing page.

Here are the six essential elements of persuasion that you can use to build a high-converting landing page:

Reciprocity: When users receive a free gift or a sample from a brand, they feel a sense of obligation to reciprocate.

Scarcity: When you give users the illusion that a resource is scarce, it is likely to increase its demand. FOMO is a commonly used strategy in ecommerce to build a landing page with high conversion rates.

Authority: Users are looking for brands that are well-known in their niche. To build your authority, you can partner with other well-known brands and influencers.

Consistency: Brand consistency can also help you to build authority. This, in turn, boosts brand awareness. Use your brand colors, tone, and taglines across your website and any landing page.

Liking: Users like brands whose values align with theirs. By establishing similarity, you can persuade and motivate them to make a purchase.

In addition to this, feature photos of people who belong to the same demographic as your audience.

Social Proof: Before they make a purchase, users want to know what your customers think about you. So, make sure you feature social proof in the form of testimonials, ratings, and reviews prominently on your landing page.

Social proof is an important feature for any landing page to generate high conversions.

Don’t Forget SEO

While writing your copy, title tags, and metatags, keep SEO in mind. To get more visibility organically, you need to use the right search engine keywords in a natural way.

3. Call To Action

The call to action (CTA) is the most important part of a high-converting landing page. After all, that’s what gets you more leads and drives your sales. The call to action is the last thing your users see before they convert.

Here are the key call to action elements that you need to focus on to design a high-converting landing page:

Call-To-Action Buttons

Your call to action button refers to the action you want your users to take. This includes buttons for sign-ups, downloads, or for registrations.

A killer call to action button has three key elements: the right color scheme, the perfect size, and action-oriented text.

Color Scheme: Your CTA button color matters a lot, especially for a landing page. Ideally, you should go with a color that is in contrast to the background of your landing page. This can make it stand out.

Text: Your call to action text should be legible, concise, and action-oriented. It’s a good idea to use first-person speech in your CTA buttons. This gives them a personal touch.

Also, take into consideration your brand personality. If you use humor in your content, you could extend that to your call to action as well.

Size: Keep in mind that many users might be using a mobile device. So, your button needs to be big enough for them to click on comfortably. It should be big enough for them to see it easily.

CTA for Lead Capture Forms

Many of the best landing page examples also have lead capture forms. While designing your forms, make sure your call to action stands out. A simple “Subscribe” or “Submit” is boring. Instead, write something that motivates the users to take action.

Pop-Ups with CTAs

Pop-ups can help you get your users’ attention immediately. Since they are not a part of your web page, they can stand out easily.

Here are the different kinds of pop-ups you can add to create a high-converting landing page:

1. Welcome pop-ups

This kind of pop-up shows when a user visits your site. It’s an excellent way to greet and welcome your customers. In addition to this, you could also try adding an email opt-in box to grow your mailing list.

2. Exit-intent pop-ups

These pop-ups give users another reason to revisit your website or stick around on your site. Promote your special sale offers or use other creative exit-intent pop-up ideas to boost conversions.

3. Gamified pop-ups

Finding it tough to get conversions through your landing page? Add some fun with a gamified pop-up. Instead of using plain forms, use game elements for your pop-ups. For instance, add a prize wheel or puzzles to get more engagement.

4. Full-page pop-ups

These pop-ups can draw attention to an event or promotion. If a user is inactive for a while, you can use a full-page pop-up to get them to take instant action.

Feedback and Survey Forms

Getting feedback is essential to improving your processes. You can leverage feedback and survey forms to understand your site visitors and create more accurate buyer personas.

While these pop-ups may not directly help you create landing pages that generate high conversions, they can help you improve your marketing strategy. You can use a tool like Survicate to create survey forms for your landing page.

Top Smart Bar

A bar that is featured on the top of your site that reminds visitors to take the desired action is called the Top Smart Bar. The best part about this kind of pop-up is that your website visitors can see it even while scrolling.

4. Landing Page Testing

Changing the color or position of a call to action or an image may seem like a minor change. However, it can make a big difference to your landing page conversion rate. To understand which version works the best, it is important to test your landing page.

Landing page testing can be done in two major ways:

A/B Testing

A/B testing or “split testing” is a method which compares two versions of any landing page.

It analyzes the responses to see which version gets the most conversions while taking into consideration how users interact with a page and take actions.

Multivariate Testing

Multivariate testing is quite similar to A/B testing but it goes one step ahead in the analysis. Using this process, you can find out the effectiveness of a landing page.

This method can also reveal which elements on the landing page have a positive or a negative impact.

GetResponse: One Tool to Solve All Your Problems

Building a high-converting landing page is no easy feat. Getting the key elements right requires a lot of time and attention to detail. It can be overwhelming, especially if you have a business to run.

Thankfully, GetResponse can take the stress away.

Even if you’re new to web design, you can easily design a landing page that yield high conversions with this tool. GetResponse comes with Autofunnel, an automated sales funnel that makes it easy for you to get more conversions.

Autofunnel’s landing page builder is a great tool to build landing pages with a high conversion rate in just a few clicks. It enables you to design a landing page that can grow your contact list, promote your products and offers, and get you more conversions.

Here are the main features of their landing page creation software program:

1. Ready-Made Templates

Save time with GetResponse’s professionally-designed, mobile-responsive landing page templates. The best part is that they are optimized for high conversions.

2. Built-In Image Editor

GetResponse comes with a built-in image editor that gives you access to a large database of free Shutterstock images and GIFs from Giphy. Their high-quality visuals are a great way to spruce up any landing page design.

3. Easy Customization

It’s easy to make changes to your landing page with GetResponse’s drag-and-drop editor. It enables you to crop, move, resize, and reshape all elements of your landing page. You can also switch to the mobile view to optimize the landing page for mobile conversions.

4. Track Landing Page Performance

It’s easy to keep track of your landing pages with the GetResponse A/B testing feature. Using this option, you can see how users interact with your landing page. It enables you to track clicks and conversions so you can get insights into user behavior and find the best design for your page and understand what your customers are looking for..

5. Pop-Ups, Forms, and Countdown Timers

Want to grab the attention of your website visitors? GetResponse makes it easy for you to create precisely-timed pop-ups.

To get more conversions, you can also collect their data with GetResponse’s lead capture forms. To highlight a limited time offer, you can also add a countdown timer on your landing page.

6. SEO Settings

SEO is a crucial part of building a high-converting landing page. With GetResponse, you can work on your SEO while designing your landing page. Under the SEO Settings, you can add your page title and description. Additionally, it also has options for cookie notifications, favicon, and Facebook posts.

7. Leverage Retargeting

You can’t ignore retargeting if you want to get more conversions. GetResponse allows you to track the data of your site visitors using Google Tag Manager or Facebook Pixel. The insights can be an asset to run highly-targeted remarketing campaigns.

8. Multiple Integrations

Don’t let your productivity suffer just because you need to move from one application to another. GetResponse comes loaded with integrations for popular apps including Amazon Payments, Big Commerce, WooCommerce, Vimeo, WordPress, Shopify, and others.

Conclusion

When it comes to high-converting landing pages, the stakes are high. So, you can’t afford to slack off. You need to invest time and effort into developing a landing page so that it lead to higher conversions. After all, they can get you more conversions and drive revenue.

Implement the tips in this article to engage your website visitors and turn them into customers. And make it easier on yourself — go ahead, you can try GetResponse for free for 30 days.

You can use conversion rate optimization and CRO tools to persuade your website visitors to complete the desired action, whether that's visiting your landing pages, signing up for your newsletter, making a purchase, or something else.

For some companies, the best conversion optimization techniques may be as easy as changing the color of your call-to-action (CTA) button or changing the design of your landing pages. But in other cases, there may be many things that need to be improved. And for that, you need conversion rate optimization tools (CRO tools).

Improving your conversion rate is a never-ending battle that involves A/B testing and optimization with CRO tools. To make your conversion rate optimization work easier, I've put together a list of the 37 best CRO tools.

The top CRO tools can not only help you increase your conversion rate, but also give you a better ROI on your site. A few of these CRO tools are free or have a free version, allowing you to start optimizing your conversion rate with little or no investment.

Whether you are an optimization agency, consultant, or in-house marketer for a startup or enterprise, investing in the right CRO tools (conversion rate optimization tools) is a major decision.

Top CRO Tools to Use in 2025

The following list contains a whole bunch of useful CRO tools for conversion experts and marketers who want to increase their leads and reach by optimizing their conversion rates with conversion rate optimization software.

#1. Google Analytics

Price: Free

#2. Finteza

DA: 47

Price: As a CRO tool, Finteza provides two services: an analytical tool and an advertising engine.

For the analytical tool, plans start at $25 per month. A 1-month free trial is also available.

The plans for the advertising engine start at $4 per month (the first 100,000 impressions are free).

#3. SurveyMonkey

DA: 93

Price: Basic Plan – Free
Low-cost Pro options for this CRO tool are also available .

#4. Mixpanel

DA: 79

Price: Starting from $999 per year
Free version available

#5. CrazyEgg

DA: 83

Price: Starting from $29 per month

#6. Kissmetrics

DA: 40

Price: Starting from $500 per month

#7. Hotjar

DA: 79

Price: Basic Plan – Free
Plus Plan – Starting from $29/month

 #8. Optimizely

DA: 79

Price: Free

#9. Unbounce

DA: 69

Price: Starting from $79 per month

#10. Apps Flyer

DA: 91

Price: Cost Per Conversion

#11. Visual Website Optimizer (VWO)

DA: 66

Price: Starting from $299 per month

#12. Sumo

DA: 67

Price: Basic plan free
Pro plan starting from $10 per month

#13. ClickTale

DA: 67

Price: Custom Price

#14. Qualaroo

DA: 53

Price: Starting at $99 per month

#15. Zendesk Chat

DA: 93

Price: Lite Version – Free
Prices start at $14 per month

#16. HelloBar

DA: 56

Price: Basic plan free
Pro plan starting from $12 per month

#17. Woopra

DA: 56

Price: Free version available.
Paid version starting from $79.95

#18. Inspectlet

DA: 55

Price: Starting from $39 per month
Free version available

#19. Ion Interactive

DA: 75

Price: Starting from $2,000 per month

#20. UsabilityHub

DA: 48

Price: Basic plan starting from $79 per month
Free version available

#21. OmniConvert

DA: 48

Price: Basic Plan – Free
Premium Plan – Custom Price

#22. LuckyOrange

DA: 50

Price: Starting from $10 per month

#23. A/B Tasty

DA: 60

Price: Custom Price

#24. Dareboost

DA: 51

Price: Starting from $21 per month

#25. WebEngage

DA: 49

Price: Starting from $199 per month

#26. Convert

DA: 52

Price: Starting from $449 per month

#27. Zuko

DA: 46

Price: Starting from £100 per month (approximately $130)

#28. Picreel

DA: 44

Price: Starting from $14 per month

#29. MouseStats

DA: 38

Price: Starting from $29 per month

#30. Reactful

DA: 35

Price: Basic plan starting from $299 per month

#31. ChangeAgain

DA: 24

Price: Starting from $14 per month

#32. 40Nuggets

DA: 30

Price: Basic plan starting from $30 per month
Free 30 days trial available

#33. Amplitude

DA: 57

Price: Free

#34. Experiment Calculator

DA: 24

Price: Free

#35. Convertize

DA: 29

Price: Starting from $29 per month
Free Version available

#36. Adobe Marketing Cloud

DA: 98
Price: Variable Price

#37. Matomo

DA: 76

Price: Starting from €19 per month (approximately $22)

FAQs

Which CRO Tools Are the Best?

Conversion rate optimization (CRO) is essential for any marketer. Whatever your designation is in your marketing department, it is critical to understand the important aspects of conversion rate optimization strategies to boost your ROI and grow your business.

CRO tools can help make the process of conversion rate optimization much easier and faster. Which CRO testing tools are the best depends on the specific needs of your business.

In fact, right now, there are more than 300,000 active chatbots on Facebook Messenger. For a technology that has gained momentum just a few years ago, this number is huge.

Not only on Facebook Messenger, but chatbots are also showing up on a lot of business websites. That’s because the barriers that prevented people from using chatbots are breaking down.

According to a recent survey by Drift, customers are becoming increasingly comfortable interacting with chatbots. Only 38% of people said that they prefer to talk to humans when engaging with a brand in 2019, compared to 43% of people who said the same last year.

The remaining 62% of consumers are happy and satisfied with chatbot support.

Why are Chatbots So Popular?

One of the primary reasons behind this surge in the popularity of chatbots is the development of artificial intelligence chatbots. An AI chatbot is easy to build and can interact with humans with astonishing accuracy.

Chatbots are bringing in significant structural changes in many organizations. An AI chatbot can be an integral part of sales and customer support.

When you create a chatbot, it empowers your business to provide excellent customer service around the clock without the need to hire additional employees.

In fact, chatbots are now being deployed in almost all aspects of customer support.

Why do people use chatbots?

People like to use chatbots for a variety of purposes, including:

What are the Benefits of Using Chatbots for Your Business?

Before we look at how to make a chatbot, let’s take a look at some of the benefits of using chatbots and how they can contribute to the growth of your business.

1. Using Chatbots is Better and Cheaper Than Building a New App

A majority of smartphone users actively use social media apps such as Facebook, Instagram, and Whatsapp. They like the comfort of using these apps and are very less likely to replace them with any new apps.

Therefore, integrating chatbots into one of the platforms that your consumers already use is better and cheaper than building a new app.

For example, Lyft, a ride-sharing app, allows you to request a ride via a chatbot integrated into Facebook Messenger. The chatbot also updates you about the vehicle number and the current location of the driver.

2. Chatbots Can Provide Extensive Customer Support

Shopping online may seem easy but it isn’t always. Many online shoppers need assistance while shopping. From dealing with navigation issues to seeking help during registration, payment, and checkout processes, your customers may need support.

What is a customer service chatbot all about?

This is a bot that uses AI intelligence to help the customer with their shopping. In such situations, chatbots can assist them just like a salesperson would if they were in a retail store.

Along with solving basic customer issues, chatbots can also ask questions to understand the buying preferences of your customers and recommend relevant products to them accordingly.

What is the best part about using a chatbot?

The best part is that they can provide round-the-clock customer support.

When you create a chatbot for your business, you don’t need to hire more customer support executives as chatbots can handle multiple requests at one time. This ensures that your customers don’t have to wait very long.

Also, these bots can be programmed to give predefined answers to common questions. They can also forward requests to a real human in case a customer asks any complicated question.

Starbucks' chatbot is an amazing example. The bot makes it extremely easy for customers to place an order using either voice command or text messaging. The chatbot also tells you the amount of time required for your order to be ready and the total bill amount. And if you want to repeat your past order, all you have to do is to just ask the bot.

3. Are Chatbots Cost-Effective?

Integrating a chatbot is cheaper and easier than creating a cross-platform app or hiring people to perform each task manually.

Since chatbots are automated programs, they can handle multiple customer requests at once. This means that you can save on repetitive employee costs by investing in a chatbot.

Using chatbots can also enable you to prevent issues caused due to human errors.

How to Make a Chatbot for Your Business: 4 Steps

Are you wondering how to create a chatbot with minimal or no coding knowledge?

Don’t worry, there is a solution to this. There are various chatbot development platforms such as Aivo, ManyChat, and Botsify that let you create a customized chatbot without any coding knowledge.

You can follow this guide to learn the step-by-step process to create a chatbot as a beginner.

Step 1: Understand Your Goal Behind Making the Chatbot

Before you start to create a chatbot, it is important to understand what you want your chatbot to do. Determining this can help you select the right chatbot platform for your business.

This information will also guide you to create conversations that can address your end goals.

For example, if your end goal is to engage your customers until a real human takes over, you can design a simple chatbot with some predefined text. You don’t need to leverage artificial intelligence for this.

However, if your end goal is to pitch products and engage customers to increase sales, then you need to create a chatbot that is AI-powered. Your own chatbot should have the ability to deliver the right solutions to a variety of questions that your customers may ask.

A brilliant example of this is Dom, Domino’s interactive chatbot integrated with Facebook Messenger.

Dom allows you to place orders and repeat previous orders without you having to create an account. You can place an order from the entire restaurant menu without having to leave the comfort of your favorite app.

Step 2: Examine the Communication Habits of Your Customers

The way your customers interact with your business serves as a primary factor for deciding how you should design and develop your conversations for your chatbot.

To understand how your customers interact with your business, you should answer the questions below:

• Which communication channels do your customers use the most?
• Do they contact you via chat, phone calls, emails, or any social media channels?
• What kind of questions do they usually ask?
• How often do your customers contact you?

These customer interaction habits will put you in a better place to set up effective conversations for your chatbot when you create a chatbot.

Step 3: Design a Chatbot Conversation

Chatbot conversations need to be accurate, interesting, and engaging. The way your chatbot communicates is the differentiating factor that decides the quality of customer engagement it can deliver.

Due to advancements in natural language processing (NLP), chatbots are now able to understand user intent. They are emerging as intelligent, conversation-driven, virtual assistants for businesses.

What are the different types of chatbot conversations?

Structured Interaction

Structured interaction is a logical flow of information that works similar to the FAQs section on a website. It takes menus, choices, and forms into account and can be designed easily based on your analysis.

In this case, you collect commonly-asked questions from your customers and then set their answers in your channel.

Unstructured Interaction

This involves freestyle conversation such as one that may happen with family, colleagues, and friends.

Developing a script for unstructured interactions mainly depends on AI. AI uses natural language processing (NLP) to find the intent of the communication and then provide suitable responses.

When you create chatbot conversations, it is not only about providing correct responses but also about creating a conversational user interface. It is important to keep the conversation topics close to your goals.

To meet your end goals, designers need to develop both close-ended and open-ended conversations. Close-ended conversations are for customers who want specific answers whereas open-ended conversations are for customers who are looking for assistance and natural conversations.

Step 4: Which is the Best Chatbot Option: Non-Coding or the Code-Based Framework?

If your product is not extremely complicated and you are clear about what your visitors expect, you can create your chatbot using a non-coding framework.

There are many chatbot applications that allow you to make a chatbot using a simple drag-and-drop builder. You can design simple conversations and upload them to a cloud-based platform and you are done.

However, if your product is extremely complicated and you want your chatbot to handle unstructured conversations, you need to use a code-based framework.

This kind of conversation is usually not addressed by default templates. You may need advanced knowledge of programming languages, machine learning, and AI. Also, if you want to store and analyze customer data, making a code-based chatbot will be your best bet.

Design Elements to Use in Chatbots

In order to ensure that the chatbot offers a smooth and interactive user experience, it is important to include the right design elements when you create a chatbot. Of course, the design elements will depend on the platform you choose to build your bot on.

Let’s take a look at the top design elements you can use when you make your chatbot.

1. Buttons

Buttons enable users to take action. When a user clicks any button, it prompts an action. It is a good idea to include interactive buttons to help users make decisions faster.

When you create a chatbot, you can add buttons to ask users to choose one of the multiple options you have to offer.

You can also add a “Get Started” button to encourage users to start a conversation.

2. Cards

If there is any additional information (apart from the conversation) that you want to serve users, you can leverage cards. You can enter text, links, images, and buttons into cards which the user can view as a side column during their conversation.

Users can click the cards relevant to them or they can choose to hide them.

3. Smart Reply

Smart reply is a feature that allows users to respond to questions asked by the chatbot without actually typing anything. You can use this design element when you can give a list of available options to the user.

This is important when you create a chatbot because this can make it easier for users to interact with your chatbot.

Gmail’s smart reply is a brilliant example of this. In addition to offering three responses to choose from, Gmail provides you an option to auto-complete your sentences without typing anything.

The GIF below shows how this smart reply feature simplifies the lives of Gmail users.

4. Persistent Menu

Users can opt for this feature when they want to browse another feature of your chatbot that is not otherwise readily available.

Tips to Create a Chatbot That Has an Engaging Personality

Do you want to make your chatbot more engaging for your users? Then you should keep a few points in mind while you create chatbots.

1. The Chatbot Should Be Able to Direct Users

To give continuity and direction to any conversation, a chatbot should ask questions that are relevant to the conversation. They should also offer options that are easy to select with a “tap.”

If a user does not know what they want, the chatbot should be able to provide directional cues to help them.

For example, instead of asking the user what they would like to do, the bot can give a list of things it can do for the user. This way, the user can easily figure out all of the options that the bot has for them.

2. The Chatbot Should Connect with Users on a Personal Level

You should create a chatbot that effectively incorporates personalization. Your bot should address users by their names, greet them when the conversation begins, and give personalized suggestions based on previous conversations.

When you create chatbots, adding personalization to your conversations can help you break the ice and give your users a feeling that they are talking to a real human.

3. The Chatbot Should Use Fillers for Time Gaps

If the bot needs a certain amount of time to process a request, it is a good idea to use fillers to keep the user engaged for that time.

If you leave a user waiting, it can break the flow of the conversation and, in the worst case, the user may also leave the conversation.

It is a good idea to use random trivia facts as fillers during conversations.

4. The Chatbot Should Understand Emotions

The capability to include emotions in chat is what makes humans different. If you want to make your chatbots more human-like, it is important that they are able to understand the emotions behind a conversation and respond accordingly.

If a user accomplishes a task, your chatbot should respond with a cheerful reply. Similarly, if the chatbot can’t help a user the right way, it should be able to convey an apology for the inconvenience caused.

A good idea is to use emoticons. You should try to integrate the most basic and commonly used emoticons in your chatbot conversations.

Ready to Make a Chatbot?

Today, when customers seek instant responses to their queries, chatbots are a popular solution. They are already all over Facebook Messenger and are steadily making their way to other messaging mediums as well.

What’s interesting is that users have grown fond of chatbots and they don’t mind interacting with them to improve their shopping experiences.

The real challenge, though, lies in building a chatbot that is engaging, interactive, and is able to provide real value to users.

With chatbot developers ad easy-to-use chatbot platforms available, making a chatbot is now quick and hassle-free. And with unprecedented technological advancements in artificial intelligence and machine learning, the future of chatbots looks bright.

Are you already using chatbots for your business or you are planning to build one? Let us know in the comments section below.

What’s more, you ask?

Nearly 65% of millennials and Gen Xers prefer messaging a brand rather than calling customer service. This is why it’s essential for you to have a Facebook Messenger chatbot as well as an AI chatbot for your websites, especially when you run an ecommerce business.

With advances in natural language processing (NLP) algorithms, AI chatbots are more powerful than ever and can increase customer satisfaction. To help you improve your customer service, here are some of the best AI chatbots for websites that you can use.

Pro Tip: Try incorporating AI chatbots into your website to make the conversations more personalized.

Which is the Best Chatbot for Websites?

You can use chatbots on websites, Facebook Messenger, apps, and more. Here are the best AI chatbots and non-AI chatbots for your website.

1. Smith.ai

Smith.ai is one of the best chatbots for websites that offers a wide variety of services. It not only has a chatbot but also has other services like virtual agents and live chat agents.

Key Features

• Automatically capture, screen, and convert leads on your website
• AI-powered chatbot
• Custom colors, branding, and greetings

Pros

• Offers much more than just a chatbot
• This chatbot platform is available for free
• Works on desktops and mobiles

Cons

• Limited number of questions allowed in the free version

Pricing

• Free chatbot version available
• Starter: $140/month
• Basic: $300/month
• Pro: $600/month

Image via Smith.ai

Pro Tip: Is it the best AI chatbot platform for websites? Use a combination of the AI chatbot software and live chat agents to get the most out of this tool.

2. Collect.chat

Collect.chat makes it easy for you to build and implement a chatbot for websites. Using it, you can improve your customer satisfaction, get better conversions, and even improve the customer experience.

Key Features

• Can help with lead generation
• Helps with setting up meetings
• Has a drag-and-drop chatbot builder

Pros

• Easy to build the chatbot from scratch
• Multiple templates for building the chatbot
• Free version available

Cons

• Unable to add a human photo for the chat icon

Pricing

Collect.chat lets you create a free account, and you can use their chatbot platform for up to 50 responses per month. The paid plans offered by them are:

• Lite: $24/month
• Standard: $49/month
• Plus: $99/month

Image via Collect.chat

Pro Tip: Start building your chatbot by using the templates. This makes their chatbot builder easy to get set up quickly.

3. Acobot

Acobot is an easy-to-use AI chatbot platform for websites, especially if you own an ecommerce website. This AI-powered chatbot can help you drive sales without much effort.

Key Features

• Uses discounts and coupons to capture leads
• Adept at cross-selling and upselling
• Reduces cart abandonment
• Works completely autonomously

Pros

• Studies the store and gets started by itself
• AI chatbot improves over time with more interactions

Cons

• Can’t feed custom data.

Pricing

• 15-day free trial available.
• Charges 0.6% of total sales driven by it.
• No monthly or recurring charges.
• 15-day money-back guarantee.

Image via Acobot

Pro Tip: If you want to set up an AI chatbot without much hassle, Acobot should be your go-to AI chatbot software.

4. Botsify

Botsify is changing the customer service landscape through their live chatbots for websites. By using them, you can increase your customer satisfaction and retention.

You can automate your customer service operations and reduce the burden on your customer support staff with these AI chatbots. It’s possible to create a free account and chatbot for 14 days as well.

Image via Botsify

Pricing

• Botsify offers two major plans:
• Self-Serviced: $50 per month
• Fully-Managed: $300 per month

5. Flow XO

This is one of the best AI chatbots for websites that lets you create an AI chatbot without the need for any coding skills. You can use this chatbot on a variety of websites and apps like Facebook Messenger.

With this AI chatbot platform, you can automate your customer service and improve customer satisfaction using their live chat features as well. Their natural language processing AI chatbot algorithm helps you make the most out of these best AI chatbots too.

Image via Flow XO

Pricing

It’s one of the best AI chatbots for small businesses, as you can use it for free as well. The paid plans offered include:

• Standard Plan: $19/month
• Standard Plan + 5 bots: $29/month
• Standard Plan + 25,000 interactions: $44/month

6. VirtualSpirits

Through VirtualSpirits, you can build an AI chatbot for websites within minutes. They’ve got over 100 chatbot templates that you can modify and start improving your customer experience.

It’s one of the best AI chatbots because it’s got features for both beginners and experts alike. Be it WordPress, Joomla, or Drupal, you can build chatbots for them all through this chatbot software.

Image via VirtualSpirits

Pricing

VirtualSpirits offers a free account for 30 days. After that, you can choose from one of their many paid plans.

• Small: $9/month
• Professional: $29/month
• Business: $99/month
• i-Business: $239/month

7. Streebo

Streebo is one of the best AI chatbot platforms to build chatbots for websites to engage your customers through intelligent conversations. You needn’t know any coding to develop the best AI chatbot using Streebo.

Additionally, you can seamlessly implement their AI chatbots on your websites and 3rd party apps like Facebook Messenger. It’s also got natural language processing capabilities from IBM Watson, Wit.ai, and others.

Image via Streebo

Pricing

You can get in touch with them for a customized quote for AI chatbots.

8. ChatBot

ChatBot makes it simple for non-coders to create an AI chatbot for websites with ease. The natural language processing capabilities make it a great tool to improve your customer satisfaction with AI chatbots.

What’s more, you ask?

You can create workflows in minutes to help your customers with their questions 24/7 with one of the best AI chatbots. All without the need to manually intervene at any point. You can integrate the AI chatbot with LiveChat, Facebook Messenger, Slack, and more.

Image via ChatBot

Pricing

You can create a free account for 14 days, but beyond that,  to continue using the AI chatbot, you’ll have to opt for one of the paid packages, which start at $50 per month.

9. Instabot

Instabot can help you build smart chatbots for websites that are not just easy to build but can also be implemented quickly. It can help you reduce your costs and increase conversions by improving customer satisfaction with one of the best AI chatbots.

Through this chatbot software, you can leverage AI and natural language processing to help the best AI chatbot gain knowledge quickly, as well.

Image via Instabot

Pricing

Instabot doesn’t offer any free accounts, and you need to purchase one of their paid plans to use the AI chatbot on your website. They offer the following packages:

• Base: $49/month
• Standard: $149/month
• Advanced: $349/month
• Enterprise: Customized pricing

10. Gobot

Number 10 on our list of chatbot platforms, Gobot lets you to have one-on-one conversations with your customers 24/7 and answer their questions without the need to intervene manually through Gobot.

But that’s not all…

This AI chatbot software can help you automatically qualify leads and connect them with your sales representatives. While it does help with winning new customers, you can also improve your customer satisfaction with it. Which clearly makes it one of the best AI chatbot platforms.

Image via Gobot

Pricing

The best part about Gobot is that it’s currently free to use. While they do intend to launch paid plans in the future, you can expect a free chatbot plan too.

11. BotStar

BotStar is one of the best chatbot platforms for websites and Facebook Messenger that can be built without any coding. These AI chatbots can help you improve your customer experience and also take the load off your customer support staff.

What’s more?

You can create some of the best AI chatbots using their visual editor and can implement it on over 1500 apps. It has a centralized inbox where you can track everything together too.

Image via BotStar

Pricing

For up to 100 conversations per month, BotStar is free to use, and all you need to do is create your free account to start using it and create the best AI chatbot for your business. The paid packages offered by them are:

• Essential: $10/month
• Grow: $29/month
• Pro: $99/month

Bonus Tool: ArtiBot

One of the best AI chatbot platforms, ArtiBot can make it simple for your business to start generating leads through chatting. It can not only help you generate leads but can also accept payments and book appointments on your behalf.

Choose from hundreds of templates and start customizing them to the requirements of your best AI chatbot. It remains online 24/7, and this can help you improve your customer service by answering questions as well.

Even if you don’t have a website, you can link to an ArtiBot.ai hosted page and start generating leads.

Image via ArtiBot

Pricing

The best part about ArtiBot is that it’s completely free to use, and the templates offered by them are free too. However, you can opt for their Pro plan that gives you a few extra features for a premium of $19/month.

FAQs

Q1. What is a website chatbot?

A. Website chatbots are those chatbots that are active on your website and not on any other third-party platforms. Your website visitors can directly interact with the chatbot from your website. Typically, these chatbots are used for customer service.

Q2. What websites have chatbots?

A. Chatbots can be implemented by any and every website out there. They can help you with customer service, lead generation, product promotion, and more.

Some of the websites that use chatbots are:

• Peloton
• Domino’s Pizza
• Buddy Nutrition
• Lyft

Q3. How to make a chatbot for a website?

A. To make a chatbot for your website, you should first choose one of the best chatbot platforms such as Smith.ai, Acobot, Botsify, etc. Then, set up the different questions and answers that the chatbot will ask or answer. You should also create flows to structure the entire conversation. Once that’s done, you can add the chatbot to your website.

Q4. Can you add a chatbot to a website?

A. Yes, it’s possible to add chatbots to websites with ease. All you have to do is create a chatbot using a chatbot tool and then add the chatbot code to your website.

Q5. How to make voice chatbot for a website?

A. To create a voice chatbot for a website, you should leverage a voice chatbot platform like Dialogflow or IBM Watson. Unlike a normal chatbot, the process for a voice chatbot will require that you have some level of technical knowledge as you might have to write code for it.

Q6. What's the most user-friendly platform to create chatbots for a website?

A. The most user-friendly platform to create chatbots for your website is Flow XO. This platform removes the need to have any technical skills and you can seamlessly create flows for your chatbot using its flow builder. The best part about this platform is that it offers both free and paid versions.

Q7. Which is the best free chatbot for a new website?

A. Smith.ai has one of the best chatbots out there. Its AI-powered chatbot lets you find, screen, and nurture leads with ease. And the best part about it is that the chatbot is available for free on both desktops and mobiles.

Q8. Who are the top chatbot providers?

A. The top chatbot providers are:

• Smith.ai
• Collect.chat
• Acobot
• Botsify
• Flow XO
• Virtual Spirits
• Streebo
• ChatBot
• Instabot
• Gobot
• BotStar

Q9. Why is a chatbot an essential tool for your website?

A. Chatbots are essential tools for websites because they can help improve your customer service, and consequently, experience. They can reply to the questions posed by your customers instantly and are available 24/7. This means that your customers will never have to wait for answers from your brand.

Q10. What is the most intelligent chatbot?

A. The most intelligent chatbots are the AI-powered chatbots. These chatbots are armed with the power of natural language processing (NLP) and machine learning (ML). This helps them understand user queries and answer them appropriately.

Ready to Create a Chatbot for Your Website?

Chatbots can not only help improve your customer satisfaction but also improve your lead generation and conversion rates. They can boost your customer experience by responding quickly to your customer’s questions 24/7.

It’s also possible to reduce your expenses by using them as you’ll need a smaller customer service staff.

Through advancements in AI and natural language processing, chatbots have become even more complex, making them even more powerful.

You can also integrate chatbots on websites, Facebook Messenger, and mobile apps to improve your customer service across multiple channels.

Do you know any other popular chatbots for websites? Let me know in the comments.

Even though not every prospect who gets into the funnel converts, every stage signifies the commitment and the likelihood of a purchase.

Why Are Sales Funnels Important?

Sales funnels can help you cater to the exact requirements of your prospects at each stage. You can provide content that is suited for the stage at which they are to move them closer to the conversion stage.

This content nurtures them to the point where they become your brand ambassadors. You also gain their trust, which can give them the incentive to buy more.

Sales funnels are crucial for every business selling products or services. And even though the journey to making a purchase differs for every prospect, once in the funnel, they signify an increased commitment and a likelihood of buying.

How Do Sales Funnels Fit Into Your Marketing?

The main stages of the sales funnel are awareness, interest, evaluation, decision, and action. With each, you can provide content that pushes the potential customer along to purchase.

For example:

You can write blog posts or advertise your products through paid advertising and social media. The customer, if interested, will visit your website to read more. Once they’re on your website, have a hook or lead magnet that nudges them to take your desired action.

When the potential customer opts-in, their journey through the interest stage begins. At this point, you can send them emails about products you sell, complementary products, how-to-use guides, and so on. This can move them to the evaluation stage.

You can then provide videos, demos, or webinars to get those interested in your products to convert. Use them to pitch your service or product and show them that you are the best option if they want a solution to a problem they have.

So, how do sales funnel tools fit into all this?

Sales funnel tools can help you map out your sales funnel strategy and improve your marketing. They are also great for measuring the progress of each phase of the buyer’s journey. With them, it becomes easy to identify at what point people leave your funnel so that you can optimize it where necessary.

But how do you know which sales funnel tools will work best for your business?

To help you, we have created this list of the best tools that can help you in building a sales funnel for your business.

Which are the Best Sales Funnel Tools?

Wondering which platforms to use for building powerful sales funnels? Let’s look at the sales funnel tools that we have rounded up for you.

1. BreakthroughEmail

Breakthrough Email is one of the sales funnel tools that you can use to optimize your cold email strategy. You don’t need to train your sales team. The platform helps you pick the customers. It handles the chore of sending cold emails to them.

Want to know more?

Here are some of its features.

Features:

• You can study the prospects
• Targets high-value leads
• Builds landing pages
• Create funnels and direct customers to products
• Include membership and logins on your site

Price: Custom pricing

2. Leadpages

Leadpages can help you capture leads and convert customers throughout the sales funnel. This sales funnel software and landing page builder can also be integrated with your favorite digital marketing tools. It is one of the best tools for building landing pages.

Features:

• Templates to be used as lead magnets and landing pages
• Integrated Facebook Ad builder
• End-to-end analytics
• Major email service integrations
• Lead management

Price: Starting from $25 per month.

3. Zipify

Zipify is a company focused on developing Shopify ecommerce applications. This sales funnel tool and landing page builder provides ecommerce tools to grow your business.

Features:

• Create Zipify landing pages with a few clicks
• Drag and drop builder
• A/B testing
• Full reporting suite
• Native Shopify integration

Price: Starting from $67 per month.

4. Unbounce

It is the best landing page builder that you can find. This sales funnel software lets you create, publish, and test the landing pages before using them commercially.

Want to know more? Let’s look at some of its key features.

Features:

• I.P. filters
• Multiple client management
• Real-time data
• Unlimited A/B testing
• Mobile responsive templates
• Top notch landing page builder

Price: Starting from $79 per month.

5. HubSpot

Hubspot is an inbound marketing sales and marketing and CRM software. It’s one of the best online sales funnel tools since you can use it to attract leads, build funnels, and convert leads.

Features:

• Drag and drop communicator
• HubSpot marketing synchronization
• Email and phone integration
• Customized views
• Lead importing

Price: Starter pack available from $50 per month. Want to try it for free first? A free plan is also available.

6. InsightSquared

This platform is one of the top sales funnel tools that provides you with a real-time view of all of the important metrics. You also get the pipeline visibility you need for your customers.

Features:

• Pulls in data from multiple sources
• Helps you forecast accurately
• See connections between different data elements
• Manage pipeline better
• Optimize the performance of your sales team

Price: Custom pricing for starters, professionals, and enterprises

7. Calendly

As one of the top sales funnel tools, this scheduling platform helps you organize meetings and appointments. Setting it up is easy.

Features:

• It can be integrated with Google, Office 365, and Outlook
• Automatically checks for double booking to avoid conflicts
• Calendly links can be shared on email
• Links can be embedded on website too

Price: Want to know the best part? They provide a free 14 days trial with all features and basic features are free forever. Premium price starts from $8 per month.

8. ClinchPad

This is a cloud-based sales pipeline management software. It is one of the top sales funnel tools with a complete CRM system. It manages all the pipeline stages including contact management and reporting too.

Features:

• It has an intuitive user interface
• Manages all sales pipelines from a single point
• You can add unlimited leads and filter them in the pipeline
• It has centralized document storage
• Supports visualization of sales pipelines

Price: ClinchPad is free for 100 leads. Custom pricing after reaching 100 leads.

9. Deadline Funnel

Deadline Funnel is a hosted sales funnel tool that you can use on any landing page.

Features:

• It increases conversions by using personalized automated deadlines
• Building a sales funnel and automating it is easy
• It enables you to use deadlines in promotions
• You can show the deadline timer in emails too

Price: Free trial for 14 days. Pricing starts from $37 per month.

10. DialSource

DialSource is one of the top sales funnel tools that can integrate with your current CRM process. It also automates and accelerates your sales and service cycles.

Features:

• It has an adaptive arsenal of dialing systems
• Completes 99% of post-call actions with one click
• DialSource combines all sales history, calls history, and other interactions into a single view inside the CRM

Price: Custom Pricing Plans.

11. Funnel.io

Funnel.io automates marketing data collection. This sales funnel software pulls in all of your cost data and helps you analyze your advertising spending cost accurately.

Ready to know more about the features that make it one of the best sales funnel tools?

Here they are.

Features:

• Helps you build a super-efficient marketing reporting stack
• Feed the data you collect into business intelligence systems
• Cross channel analytics
• Automatic data synchronization
• Advertising data CSY upload
• Google Analytics integrated with advertising data

Price: Standard price starts from $299 per month.

12. Funnel CRM

This sales funnel tool is a simple and easy-to-use cloud-based CRM software that helps growing businesses, agencies, and freelancers to sell smarter and faster without having to work too much.

Features:

• It lets you create and embed web contact forms (without any technical knowledge) so you can easily capture leads.
• The program automatically creates web form submissions into deals and place them in your sales funnel rather than in your messy inbox.
• Tasks and activities in Funnel CRM represent any action that helps you to move your deal toward closing.
• It allows you to put together and send well-formatted business proposals.
• Funnel CRM lets you maintain your customer database by reducing the manual work.
• The Gmail integration allows you to communicate with customers from your smartphone without logging into Funnel CRM.

Pricing: Starts from $10

13. Zendesk Sell

With the help of Zendesk Sell, businesses can take a scientific approach to sales. As one of the best sales funnel tools, it provides solutions that drive adoption, big data analysis, and actionable insights.

Features:

• All-in-one sales platform
• Seamless communication tools
• Sync your data and tools to Base with API
• Keen insights from sales science platform

Price: Starts from $19 per month.

14. Instapage

Instapage is the most powerful sales funnel software as well as landing page builder that provides post-click optimization for all campaigns.

Features:

• Customizable templates
• Build landing pages
• Interactive widgets
• Pay per click compatibility
• Integration dashboards
• Efficient campaign management through page grouping

Price: Starts from $69 per month. Custom pricing also available on request.

15. Mixpanel

Mixpanel provides business analytics. It’s one of the top sales funnel tools that tells you how people use your products with the help of the most advanced mobile and web analytics.

Features:

• A/B testing
• Bookmarks
• iOS and Android compatibility
• Point and click analytics
• Data Visualization

Price: Free for starters. Pricing starts from $999 per year.

16. Podio

Podio is project management software that helps in team communication and organization. (This makes it one of the top sales funnel tools out there.)

Features:

• Automated workflow
• Task management
• Scheduling of meetings
• Personal dashboards
• Integrated chat

Price: Free for starters. Basic plans start from $9 per month.

17. Slingshot

Slingshot makes product launches easier. This sales funnel tool also allows you to choose a plan that suits your product.

Features:

• Collection of launch templates
• Orientation videos
• Exhaustive calendar views
• Daily video coaching
• Detailed instructions on executing each action item

Price: Starts from $750 per year.

18. SmartFunnel

This is a cloud-hosted sales funnel tool. It speeds up sales automation.

Features:

• Creates interaction histories
• User-friendly interface
• Real-time visibility into sales funnels
• Manage sales teams
• Lead management and opportunity tracking

Price: Basic plan free. Pro plan starts from $96 per year.

19. Spiro

Spiro is an AI-powered sales funnel software that helps you improve the performance of your sales team by managing your customers smartly.

Features:

• Contact management
• Automatic sales reminders
• Pipeline building
• AI organized opportunities
• In-app telephone

Price: $79 per user per month.

20. XANT

This is AI-powered sales funnel tool and management software. It offers a sales acceleration platform in the browser.

Features:

• Multichannel communication
• Power dialers
• Intelligent call distribution
• Area code overlay management
• Automatic lead creation

Price: Custom Pricing Plans.

21. Bdow (formerly sumo)

Sumo is a platform that provides you with a complete suite of sales funnel tools that help you automate the growth of your website and increase your traffic.

Features:

• It builds a following
• Builds a sales funnel
• Track results
• Create beautiful pop-ups
• Tools integrate with all major email services

Price: Free forever for new businesses. Professional plan starts from $24 per month

22. Sellsy

It is a complete online software that helps you prospect effectively. This sales funnel software can drive and help with the tracking of your entire customer cycle.

Features:

• Contact management
• Management of prospects and opportunities
• Monitor expenses and margins
• Automatize recurring billing
• Manage your inventory and supplies

Price: Custom pricing plans

23. ActiveCampaign

It's marketing automation, CRM software for small businesses with integrated email marketing. This makes it one of the top sales funnel tools out there.

Features:

• Drag and drop email designer
• Track contacts on-site and in your apps
• CRM and sales automation
• Social media monitoring
• Advanced segmentation and targeting

Price: Price starts from $17 per month.

24. Bizible

This sales funnel tool is a B2B marketing attribution and revenue planning software that enables companies to measure and plan for revenue.

Features:

• Automatically tracks marketing interactions across channels
• Streamlined reporting and tracking setup
• Every touch attribution built-in
• Campaign management
• Engagement analytics

Price: Contact team for pricing.

25. ClickFunnels

ClickFunnels can create an entire funnel for you with a few clicks. It is an online sales funnel tool.

Features:

• A/B split tests
• Custom domains
• Membership funnels
• Order pages
• Share your funnels

Price: Want to try it before buying? You can do that with their 14-day free trial. After that, the price starts at $97 per month.

26. Contactually

This sales funnel software is a web-based customer relationship management and contact management tool.

Features:

• Automate workflows
• Google and iCal integration
• Pipelines for managing deals
• Customizable follow-up reminders
• Contact management from a single location

Price: Starting from $59 per month.

27. FunnelDash

It is easy to use the Facebook advertising analytics tool. This sales funnel tool helps you maximize your ad spend.

Some of its features include:

• Gets access to your clients Facebook ads data
• Real-time reporting and analysis
• Shows important metrics on the dashboard
• Provides advanced segmentation data
• Audit Facebook ads

Price: $99 per month.

28. Hotjar

This sales funnel software reveals the online behavior of your users to you. It combines feedback tools and analytical tools to help you understand your customers.

Features:

• Heatmaps
• Visitor recordings
• Conversion funnels
• Multi-device support
• Feedback polls

Price: Custom pricing.

Still haven’t found the sales funnel software that you were looking for?

Let’s look at some more options…

29. Keap (formerly Infusionsoft)

This sales funnel tool is a fully integrated web-based CRM and marketing automation software.

Features:

• Email marketing, automated campaigns
• Track quotes, orders, sales, and account receivables
• Multimedia marketing management
• Ecommerce and payment processing
• Built-in metadata and keywords fields

Price: Starting at $24 for the first two months.

30. Insightly

This sales tool is a leading customer relationship platform. It helps you accelerate sales, build relationships, and deliver projects.

Features:

• Contact management and task management
• Pipeline management
• Mass email integrations with MailChimp integration
• iOS and Android compatibility
• Auto detection of email address, Twitter, and LinkedIn profiles

Price: Starting from $29 per month.

31. LeadBoxer

LeadBoxer is a sales and lead generation tool that provides you with plenty of online B2B sales opportunities. (This makes it one of the top sales funnel tools out there.)

Features:

• Lead management and routing
• Content marketing
• Audience segmentation
• Lead generation algorithm
• Lead qualifying and scoring

Price: Custom pricing.

32. MindMeister

This sales funnel tool enables real-time online collaboration for mind mapping. With it, you get an unlimited number of collaborators.

Features:

• Create, share, and present mind maps easily
• Share work with email or social channels
• Different modes of presentation
• Helps with project management

Price: Basic plan free. Paid plans start from $4.99 per month.

33. Odoo

Odoo is all-in-one sales funnel tool. It is also open-source and offers a wide range of business applications like sales, CRM, HR, project management, financial management, warehouse management, and more.

Features:

• Accounting
• Ecommerce
• Automated invoicing
• eSignatures
• Automated stock update

Price: Customer pricing.

34. Pipedrive

Pipedrive is CRM software that deals with sales funnel management. This sales tool provides a clear view of opportunities and organizes your sales efforts.

What’s more, you ask? Let’s take a look at some of its key features.

Features:

• Measure sales funnel metrics
• Visualize the data and generate reports
• Sales management
• Email, Google Calendar, and Contacts integration
• Sales pipeline view

Price: Starting from $12.50 per month.

35. Salesforce

This sales funnel tool offers cloud-based CRM solutions and helps in building sales funnels. It has a complete suite of applications for service, sales, marketing automation, and more.

Features:

• Marketing and sales leads
• Email integration
• Real-time visibility
• Weekly forecasts of sales
• Track clicks and create campaigns

Price: Starting from $25 per month.

36. Salesmate

Salesmate is intelligent business CRM software. Using this sales funnel tool, your sales team will be better placed to manage your funnel effectively.

Features:

• Contact history
• Simple data import and export
• Google Apps integration
• Full customization
• Goal setting and reporting

Price: Starting from $12 per month.

37. SamCart

This sales funnel tool is a web-based turnkey shopping cart software solution used for selling physical and digital goods and services online.

Features:

• Create high converting checkout pages
• Different checkout page templates available
• Customize the template
• Add upsells
• Create split tests

Price: Starting from $19 per month.

38. Smartsheet

Smartsheet is web-based project management software that handles sales funnels, task management, content management, and more. (This makes it one of the top sales funnel tools out there.)

Features:

• User-friendly intuitive interface
• Automate business processes
• Real-time visibility
• Contact management
• Version control

Price: Starting from $14 per month.

39. Streak

Streak is a simple and effective sales funnel tool. It enables you to run your entire business from your inbox.

Features:

• Collaboration with a single click
• Works securely with google apps
• Manages deals, supports queue inside Gmail
• Cloud based, hence easy access
• Flexible structure, no coding

Price: Starting from $49 per month. Want to know the best part? A free version is also available.

40. Wishpond

Wishpond is a complete marketing suite for an online marketer. This sales funnel tool helps you create landing pages, deploy contests, track leads, build sales funnels, and more.

Features:

• Market automation
• Email marketing
• CRM integrations
• Lead management
• API access
• Create landing pages

Price: Starting at $49 per month.

41. Finteza

This sales funnel tool enables you to build sales funnels across all website pages. You can track and analyze user behavior from different sources and identify the weak zones on your website.

Features:

• Track website traffic, impressions, clicks, and more.
• Analyze complex user behavior online.
• Identify and optimize inefficient ad units, campaigns, and keywords.
• Analyze the conversion rates of each marketing channel.
• It integrates with 50 Content Management Systems (CMS).

Price: You can use their Website and Application Analytics tool, starting at $25. A 30-day free trial is available.

FAQ

Ready to Build a Profitable Sales Funnel?

These are the sales funnel tools I’ve rounded up for you this week. I hope you find this list useful.

Know of any other sales funnel tools or sales tracking tools you feel should be added to this list? Please let us know. We would love to hear from you.

A lot of companies only focus on the awareness stage of the funnel and put all of their effort into attracting new customers. But that is not enough.

Even if you are successful in driving a lot of traffic to your website, it’s useless if they don't buy anything or engage with your brand more. That is where lead nurturing is required, to convert those leads into customers.

In this post, you’ll learn how to build sales funnels that convert.

5 Steps to Build Sales Funnels that Convert

The guide below will help you build sales funnels, or optimize existing ones, to get more lead conversions for your business. But first, let’s take a look at the five basic steps required to build sales funnels:

Step #1: Conduct Target Audience Research

Before you can even start to build sales funnels, you need to research your target customers. You won’t be able to target and convert leads if you don’t know what drives them to buy a product or service. You need to understand your target market before you can build sales funnels for sales conversions.

So, as a first step, conduct thorough research to understand your customers and find answers to the following questions:

• Who are your target customers?
• What are they interested in?
• Which social media platforms do they use?
• What are their pain points?
• How can your product or service address their pain points?

Once you understand more about what they like, dislike, and need, it will help you position your product effectively.

These consumer insights are the basic building blocks that will help you to build sales funnels that actually work.

Step #2: Create Accurate Buyer Personas

Once you have gathered a broad idea of who your target market is, you need to dive deeper and segment your customers.

After segmentation, you need to make buyer personas for each type of potential customer demographic that you want to target for your products or service.

Information that you need to include in your buyer personas:

• Age and gender of your target customer segments.
• Location – is there a particular region that most people of a persona reside in?
• Interests – what are people of this persona usually interested in?
• Education level – what is the average education level of people in a particular persona?
• Job designation and income levels
• Buying motivation – what motivates people of this persona to buy?
• Buying concerns – what concerns do people of this persona have while making a purchase decision?

What is the benefit of having accurate buyer personas?

Accurate buyer personas will help you personalize and optimize your marketing content and help you build sales funnels that convert.

Step #3: Plan Your Lead Generation Strategy

Now that you know who your target market is and what customer segments you are targeting, it’s time to put that research and knowledge to practical use.

What is a lead generation campaign?

At this stage, you need to develop a strategy to drive relevant traffic and leads to your website.

You can use a variety of different strategies for traffic and lead generation, such as:

• Influencer Marketing

How does influencer marketing boost lead generation?

Influencers can help drive traffic to your website by adding direct purchase links to their social media posts or adding backlinks to your website in their blogs. They can also promote your promotional campaigns and discounts to drive traffic to your website.

• PPC Campaigns

This is one of the oldest and most-used methods for driving website traffic and is commonly used by marketers. Just ensure that you have compelling ad copy and use attention-grabbing ad titles to maximize click-through rates.

• Guest Posting

How does guest posting help lead generation?

Guest posting helps by building backlinks to your website. It is always better to guest post on high-authority websites in your industry to build quality backlinks to your website. You should also select the websites that are in your particular industry or niche so as to drive only relevant traffic to your website.

• Social Media Advertising

Social media ads are another effective way of driving traffic to your website. Similar to PPC campaigns, your click-through rate will improve if you use compelling ad titles and ad copy.

• SEO

This is the organic way of getting website traffic. Having a search engine optimized website will help you rank well in search results, bringing you organic search traffic.

• Landing Page Optimization

Optimizing your landing pages is another effective lead generation strategy. You should use lead magnets on your landing pages to generate qualified leads for your sales funnel.

Step #4: Develop A Strategy to Engage and Nurture Your Leads

After driving traffic to your website, the next step to build sales funnels is to engage and nurture those leads.

How do you engage and nurture your leads?

You need to educate them about the features of your product or service and tell them how they will benefit from it.

You can engage and nurture your audience with:

• Relevant and valuable blog posts
• Engaging and informative videos
• Social media posts
• Email newsletters

You can also partner with relevant influencers to create or promote your content.

Step #5: Convert Your Leads

The final step in your plan to build sales funnels is to convert your leads into paying customers.

The key here is to make it as easy as possible for them to complete their purchases by:

• Providing one-click sign-in and signup options
• Simplifying the checkout and payment process
• Reducing form fields and steps in the registration form
• Optimizing your site speed
• Optimizing site design to enable easy site navigation
• Providing multiple payment options
• Using secure payment services to alleviate customer security concerns
• Using compelling CTAs on your website’s landing pages
• Using exit-intent pop-ups to prevent prospective customers from leaving by providing incentives to stay

How to Build Sales Funnels

Now you know the 5 basic steps to build sales funnels that actually convert.

To learn more about how to build sales funnels and optimize them for maximum conversions, check out the gifographic below.

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