{"id":45333,"date":"2021-12-06T17:26:20","date_gmt":"2021-12-06T17:26:20","guid":{"rendered":"https:\/\/shanebarker.com\/?p=45333"},"modified":"2024-03-26T10:10:46","modified_gmt":"2024-03-26T17:10:46","slug":"partner-marketing","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/partner-marketing\/","title":{"rendered":"What is Partner Marketing and How Can It Help Your Business Grow?"},"content":{"rendered":"

Partner marketing is a growth strategy that involves collaborating with other companies, affiliates, influencers, and publishers to get more exposure for your products and services.<\/p>\n

This marketing tactic has been around for more than 100 years, but it has grown rapidly in recent years as brands and marketers have learned how to leverage social media platforms like Facebook, Instagram, and Twitter.<\/p>\n

The most prominent example of partner marketing today is when an advertiser pays for product placement within a television show or movie.<\/p>\n

One such example is the Super Bowl commercials, which cost about $5.5 million<\/a> per commercial spot on average. Brands like Coca-Cola, Hyundai, and Doritos have been investing heavily in creating ads for this spot over the past decade.<\/p>\n

But this isn\u2019t the only form of partner marketing.<\/p>\n

Daniel Wellington\u2019s influencer collaborations<\/a> and co-branding partnerships between brands like Apple and Nike are both examples of partner marketing. And agencies like Grovia are changing the game in partner recruitment with software designed to help companies find the right partners.<\/p>\n

Want to learn more about partner marketing? Keep reading to find out what it is, why you should consider using it, and how to do that effectively.<\/p>\n

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