![\"google](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/google-trends.jpg\" "\\"\\"")
These searches likely come from both brands and affiliates as affiliate marketing can help them both grow.<\/p>\n\n\n\n
What is Affiliate Marketing?<\/strong><\/h2>\n\n\n\nTo summarize, affiliate marketing is a type of advertising that involves an affiliate, like an influencer, promoting a company\u2019s product or service for a commission on every sale.<\/p>\n\n\n\n
Affiliate marketing<\/a> is prevalent in influencer marketing as well as on blogs.<\/p>\n\n\n\nThe goal of influencer marketing is to drive sales by using a source that users trust, to promote a product or service.<\/p>\n\n\n\n
Best Affiliate Marketing Strategies to Grow Your Brand<\/strong><\/h2>\n\n\n\nMany successful brands work with a lot of affiliates to increase their sales and grow their brand.<\/a> But not all of them use the same techniques to increase the visibility and demand for their products.<\/p>\n\n\n\nIn fact, there are several different affiliate marketing strategies and channels you can leverage.<\/p>\n\n\n\n
1. Choose the Right Affiliates<\/h3>\n\n\n\n
Affiliate marketing allows you to leverage the power of influence to get people to buy from you.<\/p>\n\n\n\n
If you want to influence consumers' buying decisions, you should choose to work with someone who has an engaged audience that trusts them.<\/p>\n\n\n\n
The best way to start finding good-fit affiliates is by using Affiliate Recruitment Software. These tools can help you build processes for discovering and recruiting high-performing affiliates at scale.<\/p>\n\n\n\n
When choosing an affiliate to help you with your product promotions, check whether or not:<\/p>\n\n\n\n
\n- They have a good rapport with their audience<\/li>\n\n\n\n
- Their audience might be interested in your products or brand<\/li>\n\n\n\n
- They have a good following, site ranking, views, engagement, and authority<\/li>\n<\/ul>\n\n\n\n
All of this is important to ensure that your efforts aren't in vain.<\/p>\n\n\n\n
An excellent example of a new product using affiliate marketing to their advantage is GFUEL.<\/p>\n\n\n
\n![\"gfuel\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/gfuel.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\nGFUEL is an energy drink mix aimed at the gaming community. It was established in 2012.<\/p>\n\n\n\n
As affiliate marketing, especially with influencers, became the norm, they reached out to one of the largest gaming influencers<\/a> on YouTube, Pewdiepie.<\/p>\n\n\n\nPewdiepie currently has over 100 million subscribers and does plenty of marketing for GFUEL with promo codes, discounts, and affiliate linking.<\/p>\n\n\n
\n![\"gfuel\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/gfuel-2.jpg\" "\\"\\"")
Image source<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n2. Attract Sales with Coupons, Deals, and Promotions<\/h3>\n\n\n\n
Everybody loves a great deal.<\/p>\n\n\n\n
Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That\u2019s because many consumers love the savings power of coupons. They often search for discount vouchers on various coupon and deals sites before shopping for any product.<\/p>\n\n\n\n
Check out these statistics to understand consumers\u2019 love for coupons and deals.<\/p>\n\n\n
\n![\"Blackhawk](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/09\/Blackhawk-Network-Affiliate-Marketing-Strategies.png\" "\\"\\"")
Image via <\/em>Blackhawk Network<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\nMany coupon and deal websites allow you to attract more customers by offering a significant discounts. Groupon and Offers.com are a few such sites that you can use to drive huge traffic to your business and increase conversions.<\/p>\n\n\n
\n![\"Groupon](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/09\/Groupon-Affiliate-Marketing-Strategies.png\" "\\"\\"")
Image via <\/em>Groupon<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\nCoupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets. However, you need to manage them well as an extravagant discount offer might simply eat into your margins.<\/p>\n\n\n\n
To make the most out of your coupon affiliate marketing strategies, choose to work with a few, high-quality sites. See where their visitors come from. Do they highly rely on search traffic or do they have a user base of their own?<\/p>\n\n\n\n
You should also check the authenticity of their site. Try using their coupon codes for a few popular brands. If they don\u2019t work, it\u2019s a red flag.<\/p>\n\n\n\n
3. Leverage the Power of Niche Influencers<\/h3>\n\n\n\n
Influencer marketing<\/a> has become much more than a buzzword in recent years. And brands are continuously learning to tap into this source of referrals effectively.<\/p>\n\n\n\nMany brands choose to work with a large number of social influencers and bloggers in their niches. Influencers have more authentic relationships with their followers. They can effectively get their audience to trust your brand and convince them to use your products or services.<\/p>\n\n\n\n
Influencers may not send you huge amounts of traffic compared to coupon sites. But the audience they send is targeted and more likely to be interested in your product.<\/p>\n\n\n\n
Thus, you can boost your conversion rates with effective affiliate partnerships with influencers.<\/p>\n\n\n\n
While most influencers expect monetary compensation, many agree to work for free products or a portion of each sale they drive as well.<\/p>\n\n\n\n
How Can You Track Sales?<\/h4>\n\n\n\n
To track the number of sales that an influencer is driving for your website, you can use tools like Voluum<\/a>. It helps you monitor a wide variety of parameters like referrer links, browser versions, devices, creatives, and more.<\/p>\n\n\n\nNordstrom Rack, a US fashion retailer, gifted their products to several influencers. The influencers then featured those products in their blog posts and social media posts effectively. This series of posts helped them reach 500,000 potential customers and cost-effectively increase sales.<\/p>\n\n\n
\n![\"Nordstrom](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/09\/Nordstrom-Rack-instagram-Affiliate-Marketing-Strategies.png\" "\\"\\"")
Image via <\/em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\nHowever, to get the best results, you need to associate with influencers who are relevant to your brand<\/a>. This demands that you look at much more than their following size.<\/p>\n\n\n\nYou need to analyze various metrics to see if an influencer is fit for your affiliate marketing strategies. A few important metrics that you should check include their:<\/p>\n\n\n\n
\n- Reach<\/li>\n\n\n\n
- Engagement<\/li>\n\n\n\n
- Audience demographics<\/li>\n\n\n\n
- Follower growth over time<\/li>\n\n\n\n
- Alignment with your brand's values and niche<\/li>\n<\/ul>\n\n\n\n
All of these factors contribute to whether or not an influencer is a good fit for your affiliate marketing program.<\/p>\n\n\n\n
How to Improve Reporting<\/h4>\n\n\n\n
To improve the reporting from your influencers, you can use Voluum<\/a>. This tool helps them understand their performance through detailed reports, and they can share the same with you too. As a result, you\u2019ll be able to figure out which influencers are performing better than the rest.<\/p>\n\n\n\n4. Build a Robust Affiliate Network<\/h3>\n\n\n\n
Instead of tapping into various affiliate networks, build your own. It can be really difficult to recruit your first few affiliates. But expanding your affiliate network is comparatively easier.<\/p>\n\n\n\n
To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you\u2019ll pay.<\/p>\n\n\n\n
You should also encourage your affiliates to recruit more sub-affiliates. You can offer them a small commission of the sales that their sub-affiliates drive. That can be quite encouraging.<\/p>\n\n\n\n
You should always take some time to appreciate and reward your most loyal affiliates. Track their performance, and analyze the lifetime value of the customers they bring to your brand.<\/p>\n\n\n\n
How to Track Performance<\/h4>\n\n\n\n
To track their performance, you can use tools like Voluum<\/a>. The platform allows you to see your reports in real-time with details of 30 data points to help you understand the performance of your campaign.<\/p>\n\n\n\nYou can reward them with a slightly higher commission rate in the future. You can also offer them benefits such as buying any product at the best price or one free delivery every month.<\/p>\n\n\n\n
These affiliate marketing strategies can help you build a strong network and encourage affiliates to give their best shots.<\/p>\n\n\n\n
Amazon Associates is one of the largest and most successful online affiliate programs in the world. They have a network of over 900,000 affiliates who proudly promote various products listed on the e-commerce site.<\/p>\n\n\n
\n![\"\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2018\/09\/SimilarWeb-Affiliate-Marketing-Strategies.png\" "\\"\\"")
Image via <\/em>SimilarWeb<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n5. Leverage Affiliate Promotions From Multiple Sources<\/h3>\n\n\n\n
Instead of focusing on just Instagram influencers<\/a> or coupon sites, spend the time to reach out to your audience through affiliates from multiple sources.<\/p>\n\n\n\nYou can test a variety of affiliate marketing strategies to see which audience responds the best and is the easiest to reach.<\/p>\n\n\n\n
Some promising sources to leverage affiliate promotions include:<\/p>\n\n\n\n
\n- Product review blogs: <\/strong>A review-focused affiliate blog can help you promote your products effectively. They are more likely to drive customers who are really interested in making a purchase.<\/li>\n\n\n\n
- Email marketing: <\/strong>Affiliates with a huge list of email subscribers in your niche can help you drive more conversions.<\/li>\n\n\n\n
- Webinars: <\/strong>Experts who host webinars on topics relevant to your niche can also be an amazing source of targeted leads. With an audience who trusts their recommendations, they can boost your affiliate marketing strategies.<\/li>\n\n\n\n
- YouTube videos: <\/strong>Getting your products featured by a popular YouTuber can help you drive instant sales. After all, 40% of millennials admit that their favorite YouTubers understand them better than their friends.<\/li>\n<\/ul>\n\n\n\n
Using multiple platforms can help you drive the best results from your affiliate marketing strategies. This can also help you analyze the platform which your audience is most engaged.<\/p>\n\n\n\n
Which Channel is Best?<\/h4>\n\n\n\n
To track the effectiveness of each channel to drive traffic and sales, you can use Voluum<\/a>. It can help you track your traffic from multiple sources, and you can also find out your ROI using it.<\/p>\n\n\n\n6. Optimize Your Product Pages for Conversions<\/h3>\n\n\n\n
Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can't rely completely on your affiliates and sit back to watch sales come in.<\/p>\n\n\n\n
Affiliate marketing can help you to drive interested consumers to your product pages. But it\u2019s your job to make sure that they buy your product once they reach there.<\/p>\n\n\n\n
If you want to generate more sales, you should deliver a good customer experience to them. For this, you need to optimize your product pages to boost conversions<\/a>. It\u2019s simple, just make sure that:<\/p>\n\n\n\n\n- Your site loads fast<\/li>\n\n\n\n
- You provide sufficient information to help your customers buy the product they want<\/li>\n\n\n\n
- You display impressive, high-quality product photos that grab your visitors\u2019 attention<\/li>\n\n\n\n
- Your product descriptions include engaging copy that speaks of your brand and tells them why they should buy from you<\/li>\n\n\n\n
- You should clearly feature customer reviews to build trust<\/li>\n<\/ul>\n\n\n\n
For this, you can use leverage tools such as Voluum<\/a>. It has a traffic distribution AI that can help you direct traffic to high-impact pages.<\/p>\n\n\n\nYou can also set up customized rules for directing traffic to various pages of your website. It\u2019s also possible to conduct A\/B tests to figure out which campaign paths are performing better.<\/p>\n\n\n\n
Optimized product pages can give a boost to your affiliate marketing strategies and effort. They can help you retain more customers.<\/p>\n\n\n\n
In fact, you can also use your product pages to upsell and cross-sell relevant products.<\/p>\n\n\n\n
7. Keep an Eye on Trending Influencers<\/h3>\n\n\n\n
It\u2019s not easy to know who will be trending next, but if you work with an influencer that starts trending, you\u2019ll see a significant increase in leads and sales.<\/p>\n\n\n\n
The best way to find trending influencers is by following trends. Go on social media apps like Instagram, TikTok, and Twitter and look at what\u2019s trending and which influencers are actively posting with hashtags related to the trend.<\/p>\n\n\n\n
Another great way to work with influencers that are trending is by using an influencer marketing platform<\/a> to connect with them.<\/p>\n\n\n\n8. Run Ads Around Peak Shopping Times<\/h3>\n\n\n\n
Holiday times see a large increase in spending, especially if those products are related to the holiday.<\/p>\n\n\n\n
Retail sales figures show that certain markets like jewelry, electronics, and toys\/hobbies have a larger last-quarter percentage than the rest of the year.<\/p>\n\n\n
\n![\"how](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/10\/how-important-is-the-holiday-quarter-for-retailers.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\nThis is due to large holidays falling during those months like Halloween, Thanksgiving, Christmas, and New Years.<\/p>\n\n\n\n
That makes it the best time to get your product out to affiliate marketers to start advertising.<\/p>\n\n\n\n
9. Leverage micro-influencers<\/h3>\n\n\n\n
Mega influencers, influencers with more than 1 million followers, might sound like an enticing venture, but they can be costly.<\/p>\n\n\n\n
This is especially true for mega influencers who have over 100 million followers. Someone like Christiano Ronaldo, who has over 400 million followers on Instagram is getting paid up to $1 million USD for a sponsored post.<\/p>\n\n\n\n
For most businesses, even larger ones, that might be too expensive. But don\u2019t worry, there is a growing trend of micro-influencer marketing<\/a> taking the marketing world by storm.<\/p>\n\n\n\nMicro-influencers have between 1,000 and 100,000 followers.<\/p>\n\n\n\n
According to a survey done by Shopify, 77% of marketers say that micro-influencers are on top of their lists of ideal influencers.<\/p>\n\n\n\n
The goal of influencer marketing is to drive sales by using a source that users trust, to promote a product or service.<\/p>\n\n\n\n
Best Affiliate Marketing Strategies to Grow Your Brand<\/strong><\/h2>\n\n\n\nMany successful brands work with a lot of affiliates to increase their sales and grow their brand.<\/a> But not all of them use the same techniques to increase the visibility and demand for their products.<\/p>\n\n\n\nIn fact, there are several different affiliate marketing strategies and channels you can leverage.<\/p>\n\n\n\n
1. Choose the Right Affiliates<\/h3>\n\n\n\n
Affiliate marketing allows you to leverage the power of influence to get people to buy from you.<\/p>\n\n\n\n
If you want to influence consumers' buying decisions, you should choose to work with someone who has an engaged audience that trusts them.<\/p>\n\n\n\n
The best way to start finding good-fit affiliates is by using Affiliate Recruitment Software. These tools can help you build processes for discovering and recruiting high-performing affiliates at scale.<\/p>\n\n\n\n
When choosing an affiliate to help you with your product promotions, check whether or not:<\/p>\n\n\n\n
\n- They have a good rapport with their audience<\/li>\n\n\n\n
- Their audience might be interested in your products or brand<\/li>\n\n\n\n
- They have a good following, site ranking, views, engagement, and authority<\/li>\n<\/ul>\n\n\n\n
All of this is important to ensure that your efforts aren't in vain.<\/p>\n\n\n\n
An excellent example of a new product using affiliate marketing to their advantage is GFUEL.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nGFUEL is an energy drink mix aimed at the gaming community. It was established in 2012.<\/p>\n\n\n\n
As affiliate marketing, especially with influencers, became the norm, they reached out to one of the largest gaming influencers<\/a> on YouTube, Pewdiepie.<\/p>\n\n\n\nPewdiepie currently has over 100 million subscribers and does plenty of marketing for GFUEL with promo codes, discounts, and affiliate linking.<\/p>\n\n\n
\nImage source<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n2. Attract Sales with Coupons, Deals, and Promotions<\/h3>\n\n\n\n
Everybody loves a great deal.<\/p>\n\n\n\n
Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That\u2019s because many consumers love the savings power of coupons. They often search for discount vouchers on various coupon and deals sites before shopping for any product.<\/p>\n\n\n\n
Check out these statistics to understand consumers\u2019 love for coupons and deals.<\/p>\n\n\n
\nImage via <\/em>Blackhawk Network<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\nMany coupon and deal websites allow you to attract more customers by offering a significant discounts. Groupon and Offers.com are a few such sites that you can use to drive huge traffic to your business and increase conversions.<\/p>\n\n\n
\nImage via <\/em>Groupon<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\nCoupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets. However, you need to manage them well as an extravagant discount offer might simply eat into your margins.<\/p>\n\n\n\n
To make the most out of your coupon affiliate marketing strategies, choose to work with a few, high-quality sites. See where their visitors come from. Do they highly rely on search traffic or do they have a user base of their own?<\/p>\n\n\n\n
You should also check the authenticity of their site. Try using their coupon codes for a few popular brands. If they don\u2019t work, it\u2019s a red flag.<\/p>\n\n\n\n
3. Leverage the Power of Niche Influencers<\/h3>\n\n\n\n
Influencer marketing<\/a> has become much more than a buzzword in recent years. And brands are continuously learning to tap into this source of referrals effectively.<\/p>\n\n\n\nMany brands choose to work with a large number of social influencers and bloggers in their niches. Influencers have more authentic relationships with their followers. They can effectively get their audience to trust your brand and convince them to use your products or services.<\/p>\n\n\n\n
Influencers may not send you huge amounts of traffic compared to coupon sites. But the audience they send is targeted and more likely to be interested in your product.<\/p>\n\n\n\n
Thus, you can boost your conversion rates with effective affiliate partnerships with influencers.<\/p>\n\n\n\n
While most influencers expect monetary compensation, many agree to work for free products or a portion of each sale they drive as well.<\/p>\n\n\n\n
How Can You Track Sales?<\/h4>\n\n\n\n
To track the number of sales that an influencer is driving for your website, you can use tools like Voluum<\/a>. It helps you monitor a wide variety of parameters like referrer links, browser versions, devices, creatives, and more.<\/p>\n\n\n\nNordstrom Rack, a US fashion retailer, gifted their products to several influencers. The influencers then featured those products in their blog posts and social media posts effectively. This series of posts helped them reach 500,000 potential customers and cost-effectively increase sales.<\/p>\n\n\n
\nImage via <\/em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\nHowever, to get the best results, you need to associate with influencers who are relevant to your brand<\/a>. This demands that you look at much more than their following size.<\/p>\n\n\n\nYou need to analyze various metrics to see if an influencer is fit for your affiliate marketing strategies. A few important metrics that you should check include their:<\/p>\n\n\n\n
\n- Reach<\/li>\n\n\n\n
- Engagement<\/li>\n\n\n\n
- Audience demographics<\/li>\n\n\n\n
- Follower growth over time<\/li>\n\n\n\n
- Alignment with your brand's values and niche<\/li>\n<\/ul>\n\n\n\n
All of these factors contribute to whether or not an influencer is a good fit for your affiliate marketing program.<\/p>\n\n\n\n
How to Improve Reporting<\/h4>\n\n\n\n
To improve the reporting from your influencers, you can use Voluum<\/a>. This tool helps them understand their performance through detailed reports, and they can share the same with you too. As a result, you\u2019ll be able to figure out which influencers are performing better than the rest.<\/p>\n\n\n\n4. Build a Robust Affiliate Network<\/h3>\n\n\n\n
Instead of tapping into various affiliate networks, build your own. It can be really difficult to recruit your first few affiliates. But expanding your affiliate network is comparatively easier.<\/p>\n\n\n\n
To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you\u2019ll pay.<\/p>\n\n\n\n
You should also encourage your affiliates to recruit more sub-affiliates. You can offer them a small commission of the sales that their sub-affiliates drive. That can be quite encouraging.<\/p>\n\n\n\n
You should always take some time to appreciate and reward your most loyal affiliates. Track their performance, and analyze the lifetime value of the customers they bring to your brand.<\/p>\n\n\n\n
How to Track Performance<\/h4>\n\n\n\n
To track their performance, you can use tools like Voluum<\/a>. The platform allows you to see your reports in real-time with details of 30 data points to help you understand the performance of your campaign.<\/p>\n\n\n\nYou can reward them with a slightly higher commission rate in the future. You can also offer them benefits such as buying any product at the best price or one free delivery every month.<\/p>\n\n\n\n
These affiliate marketing strategies can help you build a strong network and encourage affiliates to give their best shots.<\/p>\n\n\n\n
Amazon Associates is one of the largest and most successful online affiliate programs in the world. They have a network of over 900,000 affiliates who proudly promote various products listed on the e-commerce site.<\/p>\n\n\n
\nImage via <\/em>SimilarWeb<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n5. Leverage Affiliate Promotions From Multiple Sources<\/h3>\n\n\n\n
Instead of focusing on just Instagram influencers<\/a> or coupon sites, spend the time to reach out to your audience through affiliates from multiple sources.<\/p>\n\n\n\nYou can test a variety of affiliate marketing strategies to see which audience responds the best and is the easiest to reach.<\/p>\n\n\n\n
Some promising sources to leverage affiliate promotions include:<\/p>\n\n\n\n
\n- Product review blogs: <\/strong>A review-focused affiliate blog can help you promote your products effectively. They are more likely to drive customers who are really interested in making a purchase.<\/li>\n\n\n\n
- Email marketing: <\/strong>Affiliates with a huge list of email subscribers in your niche can help you drive more conversions.<\/li>\n\n\n\n
- Webinars: <\/strong>Experts who host webinars on topics relevant to your niche can also be an amazing source of targeted leads. With an audience who trusts their recommendations, they can boost your affiliate marketing strategies.<\/li>\n\n\n\n
- YouTube videos: <\/strong>Getting your products featured by a popular YouTuber can help you drive instant sales. After all, 40% of millennials admit that their favorite YouTubers understand them better than their friends.<\/li>\n<\/ul>\n\n\n\n
Using multiple platforms can help you drive the best results from your affiliate marketing strategies. This can also help you analyze the platform which your audience is most engaged.<\/p>\n\n\n\n
Which Channel is Best?<\/h4>\n\n\n\n
To track the effectiveness of each channel to drive traffic and sales, you can use Voluum<\/a>. It can help you track your traffic from multiple sources, and you can also find out your ROI using it.<\/p>\n\n\n\n6. Optimize Your Product Pages for Conversions<\/h3>\n\n\n\n
Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can't rely completely on your affiliates and sit back to watch sales come in.<\/p>\n\n\n\n
Affiliate marketing can help you to drive interested consumers to your product pages. But it\u2019s your job to make sure that they buy your product once they reach there.<\/p>\n\n\n\n
If you want to generate more sales, you should deliver a good customer experience to them. For this, you need to optimize your product pages to boost conversions<\/a>. It\u2019s simple, just make sure that:<\/p>\n\n\n\n\n- Your site loads fast<\/li>\n\n\n\n
- You provide sufficient information to help your customers buy the product they want<\/li>\n\n\n\n
- You display impressive, high-quality product photos that grab your visitors\u2019 attention<\/li>\n\n\n\n
- Your product descriptions include engaging copy that speaks of your brand and tells them why they should buy from you<\/li>\n\n\n\n
- You should clearly feature customer reviews to build trust<\/li>\n<\/ul>\n\n\n\n
For this, you can use leverage tools such as Voluum<\/a>. It has a traffic distribution AI that can help you direct traffic to high-impact pages.<\/p>\n\n\n\nYou can also set up customized rules for directing traffic to various pages of your website. It\u2019s also possible to conduct A\/B tests to figure out which campaign paths are performing better.<\/p>\n\n\n\n
Optimized product pages can give a boost to your affiliate marketing strategies and effort. They can help you retain more customers.<\/p>\n\n\n\n
In fact, you can also use your product pages to upsell and cross-sell relevant products.<\/p>\n\n\n\n
7. Keep an Eye on Trending Influencers<\/h3>\n\n\n\n
It\u2019s not easy to know who will be trending next, but if you work with an influencer that starts trending, you\u2019ll see a significant increase in leads and sales.<\/p>\n\n\n\n
The best way to find trending influencers is by following trends. Go on social media apps like Instagram, TikTok, and Twitter and look at what\u2019s trending and which influencers are actively posting with hashtags related to the trend.<\/p>\n\n\n\n
Another great way to work with influencers that are trending is by using an influencer marketing platform<\/a> to connect with them.<\/p>\n\n\n\n8. Run Ads Around Peak Shopping Times<\/h3>\n\n\n\n
Holiday times see a large increase in spending, especially if those products are related to the holiday.<\/p>\n\n\n\n
Retail sales figures show that certain markets like jewelry, electronics, and toys\/hobbies have a larger last-quarter percentage than the rest of the year.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nThis is due to large holidays falling during those months like Halloween, Thanksgiving, Christmas, and New Years.<\/p>\n\n\n\n
That makes it the best time to get your product out to affiliate marketers to start advertising.<\/p>\n\n\n\n
9. Leverage micro-influencers<\/h3>\n\n\n\n
Mega influencers, influencers with more than 1 million followers, might sound like an enticing venture, but they can be costly.<\/p>\n\n\n\n
This is especially true for mega influencers who have over 100 million followers. Someone like Christiano Ronaldo, who has over 400 million followers on Instagram is getting paid up to $1 million USD for a sponsored post.<\/p>\n\n\n\n
For most businesses, even larger ones, that might be too expensive. But don\u2019t worry, there is a growing trend of micro-influencer marketing<\/a> taking the marketing world by storm.<\/p>\n\n\n\nMicro-influencers have between 1,000 and 100,000 followers.<\/p>\n\n\n\n
According to a survey done by Shopify, 77% of marketers say that micro-influencers are on top of their lists of ideal influencers.<\/p>\n\n\n\n
In fact, there are several different affiliate marketing strategies and channels you can leverage.<\/p>\n\n\n\n
1. Choose the Right Affiliates<\/h3>\n\n\n\n
Affiliate marketing allows you to leverage the power of influence to get people to buy from you.<\/p>\n\n\n\n
If you want to influence consumers' buying decisions, you should choose to work with someone who has an engaged audience that trusts them.<\/p>\n\n\n\n
The best way to start finding good-fit affiliates is by using Affiliate Recruitment Software. These tools can help you build processes for discovering and recruiting high-performing affiliates at scale.<\/p>\n\n\n\n
When choosing an affiliate to help you with your product promotions, check whether or not:<\/p>\n\n\n\n
- \n
- They have a good rapport with their audience<\/li>\n\n\n\n
- Their audience might be interested in your products or brand<\/li>\n\n\n\n
- They have a good following, site ranking, views, engagement, and authority<\/li>\n<\/ul>\n\n\n\n
All of this is important to ensure that your efforts aren't in vain.<\/p>\n\n\n\n
An excellent example of a new product using affiliate marketing to their advantage is GFUEL.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nGFUEL is an energy drink mix aimed at the gaming community. It was established in 2012.<\/p>\n\n\n\n
As affiliate marketing, especially with influencers, became the norm, they reached out to one of the largest gaming influencers<\/a> on YouTube, Pewdiepie.<\/p>\n\n\n\n
Pewdiepie currently has over 100 million subscribers and does plenty of marketing for GFUEL with promo codes, discounts, and affiliate linking.<\/p>\n\n\n
\nImage source<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n 2. Attract Sales with Coupons, Deals, and Promotions<\/h3>\n\n\n\n
Everybody loves a great deal.<\/p>\n\n\n\n
Leveraging coupons and deals is one of the best affiliate marketing strategies to boost sales. That\u2019s because many consumers love the savings power of coupons. They often search for discount vouchers on various coupon and deals sites before shopping for any product.<\/p>\n\n\n\n
Check out these statistics to understand consumers\u2019 love for coupons and deals.<\/p>\n\n\n
\nImage via <\/em>Blackhawk Network<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n Many coupon and deal websites allow you to attract more customers by offering a significant discounts. Groupon and Offers.com are a few such sites that you can use to drive huge traffic to your business and increase conversions.<\/p>\n\n\n
\nImage via <\/em>Groupon<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n Coupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets. However, you need to manage them well as an extravagant discount offer might simply eat into your margins.<\/p>\n\n\n\n
To make the most out of your coupon affiliate marketing strategies, choose to work with a few, high-quality sites. See where their visitors come from. Do they highly rely on search traffic or do they have a user base of their own?<\/p>\n\n\n\n
You should also check the authenticity of their site. Try using their coupon codes for a few popular brands. If they don\u2019t work, it\u2019s a red flag.<\/p>\n\n\n\n
3. Leverage the Power of Niche Influencers<\/h3>\n\n\n\n
Influencer marketing<\/a> has become much more than a buzzword in recent years. And brands are continuously learning to tap into this source of referrals effectively.<\/p>\n\n\n\n
Many brands choose to work with a large number of social influencers and bloggers in their niches. Influencers have more authentic relationships with their followers. They can effectively get their audience to trust your brand and convince them to use your products or services.<\/p>\n\n\n\n
Influencers may not send you huge amounts of traffic compared to coupon sites. But the audience they send is targeted and more likely to be interested in your product.<\/p>\n\n\n\n
Thus, you can boost your conversion rates with effective affiliate partnerships with influencers.<\/p>\n\n\n\n
While most influencers expect monetary compensation, many agree to work for free products or a portion of each sale they drive as well.<\/p>\n\n\n\n
How Can You Track Sales?<\/h4>\n\n\n\n
To track the number of sales that an influencer is driving for your website, you can use tools like Voluum<\/a>. It helps you monitor a wide variety of parameters like referrer links, browser versions, devices, creatives, and more.<\/p>\n\n\n\n
Nordstrom Rack, a US fashion retailer, gifted their products to several influencers. The influencers then featured those products in their blog posts and social media posts effectively. This series of posts helped them reach 500,000 potential customers and cost-effectively increase sales.<\/p>\n\n\n
\nImage via <\/em>Instagram<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n However, to get the best results, you need to associate with influencers who are relevant to your brand<\/a>. This demands that you look at much more than their following size.<\/p>\n\n\n\n
You need to analyze various metrics to see if an influencer is fit for your affiliate marketing strategies. A few important metrics that you should check include their:<\/p>\n\n\n\n
- \n
- Reach<\/li>\n\n\n\n
- Engagement<\/li>\n\n\n\n
- Audience demographics<\/li>\n\n\n\n
- Follower growth over time<\/li>\n\n\n\n
- Alignment with your brand's values and niche<\/li>\n<\/ul>\n\n\n\n
All of these factors contribute to whether or not an influencer is a good fit for your affiliate marketing program.<\/p>\n\n\n\n
How to Improve Reporting<\/h4>\n\n\n\n
To improve the reporting from your influencers, you can use Voluum<\/a>. This tool helps them understand their performance through detailed reports, and they can share the same with you too. As a result, you\u2019ll be able to figure out which influencers are performing better than the rest.<\/p>\n\n\n\n
4. Build a Robust Affiliate Network<\/h3>\n\n\n\n
Instead of tapping into various affiliate networks, build your own. It can be really difficult to recruit your first few affiliates. But expanding your affiliate network is comparatively easier.<\/p>\n\n\n\n
To attract affiliates, you should follow a clear, to-the-point approach. Provide your potential affiliates with all of the necessary information such as what to do, how it works, and the commission you\u2019ll pay.<\/p>\n\n\n\n
You should also encourage your affiliates to recruit more sub-affiliates. You can offer them a small commission of the sales that their sub-affiliates drive. That can be quite encouraging.<\/p>\n\n\n\n
You should always take some time to appreciate and reward your most loyal affiliates. Track their performance, and analyze the lifetime value of the customers they bring to your brand.<\/p>\n\n\n\n
How to Track Performance<\/h4>\n\n\n\n
To track their performance, you can use tools like Voluum<\/a>. The platform allows you to see your reports in real-time with details of 30 data points to help you understand the performance of your campaign.<\/p>\n\n\n\n
You can reward them with a slightly higher commission rate in the future. You can also offer them benefits such as buying any product at the best price or one free delivery every month.<\/p>\n\n\n\n
These affiliate marketing strategies can help you build a strong network and encourage affiliates to give their best shots.<\/p>\n\n\n\n
Amazon Associates is one of the largest and most successful online affiliate programs in the world. They have a network of over 900,000 affiliates who proudly promote various products listed on the e-commerce site.<\/p>\n\n\n
\nImage via <\/em>SimilarWeb<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n 5. Leverage Affiliate Promotions From Multiple Sources<\/h3>\n\n\n\n
Instead of focusing on just Instagram influencers<\/a> or coupon sites, spend the time to reach out to your audience through affiliates from multiple sources.<\/p>\n\n\n\n
You can test a variety of affiliate marketing strategies to see which audience responds the best and is the easiest to reach.<\/p>\n\n\n\n
Some promising sources to leverage affiliate promotions include:<\/p>\n\n\n\n
- \n
- Product review blogs: <\/strong>A review-focused affiliate blog can help you promote your products effectively. They are more likely to drive customers who are really interested in making a purchase.<\/li>\n\n\n\n
- Email marketing: <\/strong>Affiliates with a huge list of email subscribers in your niche can help you drive more conversions.<\/li>\n\n\n\n
- Webinars: <\/strong>Experts who host webinars on topics relevant to your niche can also be an amazing source of targeted leads. With an audience who trusts their recommendations, they can boost your affiliate marketing strategies.<\/li>\n\n\n\n
- YouTube videos: <\/strong>Getting your products featured by a popular YouTuber can help you drive instant sales. After all, 40% of millennials admit that their favorite YouTubers understand them better than their friends.<\/li>\n<\/ul>\n\n\n\n
Using multiple platforms can help you drive the best results from your affiliate marketing strategies. This can also help you analyze the platform which your audience is most engaged.<\/p>\n\n\n\n
Which Channel is Best?<\/h4>\n\n\n\n
To track the effectiveness of each channel to drive traffic and sales, you can use Voluum<\/a>. It can help you track your traffic from multiple sources, and you can also find out your ROI using it.<\/p>\n\n\n\n
6. Optimize Your Product Pages for Conversions<\/h3>\n\n\n\n
Many brands invest in affiliate marketing strategies and expect their affiliates to drive conversions on their own. You can't rely completely on your affiliates and sit back to watch sales come in.<\/p>\n\n\n\n
Affiliate marketing can help you to drive interested consumers to your product pages. But it\u2019s your job to make sure that they buy your product once they reach there.<\/p>\n\n\n\n
If you want to generate more sales, you should deliver a good customer experience to them. For this, you need to optimize your product pages to boost conversions<\/a>. It\u2019s simple, just make sure that:<\/p>\n\n\n\n
- \n
- Your site loads fast<\/li>\n\n\n\n
- You provide sufficient information to help your customers buy the product they want<\/li>\n\n\n\n
- You display impressive, high-quality product photos that grab your visitors\u2019 attention<\/li>\n\n\n\n
- Your product descriptions include engaging copy that speaks of your brand and tells them why they should buy from you<\/li>\n\n\n\n
- You should clearly feature customer reviews to build trust<\/li>\n<\/ul>\n\n\n\n
For this, you can use leverage tools such as Voluum<\/a>. It has a traffic distribution AI that can help you direct traffic to high-impact pages.<\/p>\n\n\n\n
You can also set up customized rules for directing traffic to various pages of your website. It\u2019s also possible to conduct A\/B tests to figure out which campaign paths are performing better.<\/p>\n\n\n\n
Optimized product pages can give a boost to your affiliate marketing strategies and effort. They can help you retain more customers.<\/p>\n\n\n\n
In fact, you can also use your product pages to upsell and cross-sell relevant products.<\/p>\n\n\n\n
7. Keep an Eye on Trending Influencers<\/h3>\n\n\n\n
It\u2019s not easy to know who will be trending next, but if you work with an influencer that starts trending, you\u2019ll see a significant increase in leads and sales.<\/p>\n\n\n\n
The best way to find trending influencers is by following trends. Go on social media apps like Instagram, TikTok, and Twitter and look at what\u2019s trending and which influencers are actively posting with hashtags related to the trend.<\/p>\n\n\n\n
Another great way to work with influencers that are trending is by using an influencer marketing platform<\/a> to connect with them.<\/p>\n\n\n\n
8. Run Ads Around Peak Shopping Times<\/h3>\n\n\n\n
Holiday times see a large increase in spending, especially if those products are related to the holiday.<\/p>\n\n\n\n
Retail sales figures show that certain markets like jewelry, electronics, and toys\/hobbies have a larger last-quarter percentage than the rest of the year.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nThis is due to large holidays falling during those months like Halloween, Thanksgiving, Christmas, and New Years.<\/p>\n\n\n\n
That makes it the best time to get your product out to affiliate marketers to start advertising.<\/p>\n\n\n\n
9. Leverage micro-influencers<\/h3>\n\n\n\n
Mega influencers, influencers with more than 1 million followers, might sound like an enticing venture, but they can be costly.<\/p>\n\n\n\n
This is especially true for mega influencers who have over 100 million followers. Someone like Christiano Ronaldo, who has over 400 million followers on Instagram is getting paid up to $1 million USD for a sponsored post.<\/p>\n\n\n\n
For most businesses, even larger ones, that might be too expensive. But don\u2019t worry, there is a growing trend of micro-influencer marketing<\/a> taking the marketing world by storm.<\/p>\n\n\n\n
Micro-influencers have between 1,000 and 100,000 followers.<\/p>\n\n\n\n
According to a survey done by Shopify, 77% of marketers say that micro-influencers are on top of their lists of ideal influencers.<\/p>\n\n\n\n
- Email marketing: <\/strong>Affiliates with a huge list of email subscribers in your niche can help you drive more conversions.<\/li>\n\n\n\n
- Product review blogs: <\/strong>A review-focused affiliate blog can help you promote your products effectively. They are more likely to drive customers who are really interested in making a purchase.<\/li>\n\n\n\n