{"id":25223,"date":"2021-12-10T01:43:19","date_gmt":"2021-12-10T01:43:19","guid":{"rendered":"https:\/\/shanebarker.com\/?p=25223"},"modified":"2024-06-28T06:59:04","modified_gmt":"2024-06-28T13:59:04","slug":"high-converting-landing-pages","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/high-converting-landing-pages\/","title":{"rendered":"How to Build High-Converting Landing Pages (24 Key Elements)"},"content":{"rendered":"\n<p>Did you know the average landing page conversion rate across industries is <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#landing-page-conversion-by-industry\" target=\"_blank\" rel=\"noopener\">7.12%<\/a>? It\u2019s much lower than 2-3 years back and continues to decline.<\/p>\n\n\n\n<p>You need a solid strategy to build high-converting landing pages that engage prospects and drive sales. In this article, we\u2019ll look at successful landing page examples to learn how you can squeeze out the most conversions.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Important Factors for Landing Page Optimization<\/h2>\n\n\n\n<p>Typically, a landing page is designed with the goal of boosting lead generation and conversion rates. They are designed in such a way that you can funnel your site traffic to achieve the desired goal.<\/p>\n\n\n\n<p>From buying your products to signing up for your newsletter, you can promote any goal. Typically, users can reach your landing page via social media ads, Google paid and organic search results, or other marketing channels.<\/p>\n\n\n\n<p>Your landing page can be a <a href=\"https:\/\/shanebarker.com\/blog\/optimize-product-page\/\">product page<\/a>, a web page for a particular promotional campaign, or any other page on your site. If you want, it can even be your homepage.<\/p>\n\n\n\n<p>So, how can you optimize your landing page to boost your conversion rate? There are four key areas you need to focus on to build landing pages that result in more customers and conversions:<\/p>\n\n\n\n<ol>\n<li><strong>Design:<\/strong> Include visuals that will appeal to your target market and audience.<\/li>\n\n\n\n<li><strong>Content: <\/strong>Write persuasive copy that makes sense and is also SEO-friendly.<\/li>\n\n\n\n<li><strong>Call-to-action: <\/strong>Understand the correct placement for your CTA and its objective.<\/li>\n\n\n\n<li><strong>Landing page testing: <\/strong>Before finalizing your landing page, use different tests to discover which version may perform better.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Key Elements to Build High-Converting Landing Pages<\/h2>\n\n\n\n<p>Each of these factors has a set of key elements that can impact your conversion rate. Let\u2019s look at a few high-converting landing page examples and examine them more closely to understand what works and what doesn\u2019t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Design<\/h3>\n\n\n\n<p>The most effective landing pages have one thing in common \u2014 they pay attention to their landing page design. Good aesthetics can go a long way in funneling your website visitors. But design encompasses many different components.<\/p>\n\n\n\n<p>Let\u2019s take a closer look at the key landing page design elements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High-Quality Images<\/h4>\n\n\n\n<p>No landing page is complete without some imagery. To design a high-converting landing page, ensure that you use only high-quality visuals. Use attractive images, infographics, and illustrations to make your landing page visually appealing.<\/p>\n\n\n\n<p>For this, you can check out GetResponse. They offer over 5000 free Shutterstock images along with GIFs from Giphy. Unsplash and Pexels are also good resources for high-quality images.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"217\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/High-Quality-Images-High-Converting-Landing-Pages.png\" alt=\"High-Quality Images High-Converting Landing Pages\" class=\"wp-image-25237\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Engaging Videos<\/h4>\n\n\n\n<p>Videos are the next big thing in marketing. According to a market research survey, consumers have a clear preference for videos over text.<\/p>\n\n\n\n<p>When both text and video are available on a page, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">72% of consumers<\/a> said that they would rather see a video to learn about products or services. So, it\u2019s a good idea to add videos to your landing page to inform and engage your target market.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Engaging-Videos-High-Converting-Landing-Pages.png\" alt=\"Engaging Videos High-Converting Landing Pages\" class=\"wp-image-25236\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/pocketstop.com\/products\/redflag\/\" target=\"_blank\" rel=\"nofollow noopener\">Pocketstop<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">The Right Amount of White Space<\/h4>\n\n\n\n<p>White space is the ultimate glue that holds your landing page design together. It refers to the space between your text, graphics, bullet points, and other web page elements. It can make your page look neater and more organized.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/The-Right-Amount-of-White-Space-High-Converting-Landing-Pages.png\" alt=\"The Right Amount of White Space High-Converting Landing Pages\" class=\"wp-image-25249\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.lyft.com\/drive-with-lyft\" target=\"_blank\" rel=\"nofollow noopener\">Lyft<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Attractive Typography<\/h4>\n\n\n\n<p>When it comes to conversion rate optimization, typography is underrated. The fonts that you use can make a huge difference in people\u2019s perception of your brand.<\/p>\n\n\n\n<p>Pick a professional typeface based on your target audience and brand personality. For a high conversion landing page, readability should get priority over style.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"478\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Attractive-Typography-High-Converting-Landing-Pages.png\" alt=\"Attractive Typography High-Converting Landing Pages\" class=\"wp-image-25228\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.elevenplantsfordumdums.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Eleven Plants for Dum-Dums<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Content<\/h3>\n\n\n\n<p>Your landing page needs to clearly communicate your brand values and highlight your USP.&nbsp; A well-written landing page copy can encourage users to take the desired action. This, in turn, can boost your conversion rate.<\/p>\n\n\n\n<p>Here are the key content elements you should take care of while designing a high-converting landing page:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Compelling Headlines<\/h4>\n\n\n\n<p>Regardless of what your landing page is about, it\u2019s necessary to write an engaging headline. It\u2019s one of the first few things that your users notice on your landing page. If it is not compelling, they might bounce to another site.<\/p>\n\n\n\n<p>To write better headlines, highlight the value that users can get from your product. Keep it short and concise.<\/p>\n\n\n\n<p>Based on high-perfroming landing page examples you should use power words like \u201cBest\u201d and \u201cUltimate\u201d to highlight its importance. You could also frame your headline as a question to make it more engaging.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Compelling-Headlines-High-Converting-Landing-Pages.png\" alt=\"Compelling Headlines High-Converting Landing Pages\" class=\"wp-image-25231\" title=\"\"><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Clients Testimonials<\/h4>\n\n\n\n<p>Social proof is a crucial factor to create a high-converting landing page. It can boost your credibility, brand trust, and lead generation. Instead of promoting your products directly, showcase what other people are saying about them.<\/p>\n\n\n\n<p>If you\u2019ve got a recommendation from a celebrity or influencer, add that to your landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Clients-Testimonials-High-Converting-Landing-Pages.png\" alt=\"Clients Testimonials High-Converting Landing Pages\" class=\"wp-image-25230\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.musq.com.au\/testimonials\/\" target=\"_blank\" rel=\"nofollow noopener\">Musq<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Achievements & Accolades<\/h4>\n\n\n\n<p>To build your reputation and create a high-converting landing page, you can also highlight your achievements. Mention any awards or titles that you may have won.<\/p>\n\n\n\n<p>In addition to this, you can also mention how you have helped your clients or other brands achieve their goals. Place this section in such a way that it is easily noticeable on the landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"191\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Achievements-Accolades-High-Converting-Landing-Pages.png\" alt=\"Achievements & Accolades High-Converting Landing Pages\" class=\"wp-image-25227\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.clopaydoor.com\/aboutus\/awards-and-recognition\" target=\"_blank\" rel=\"nofollow noopener\">Clopaydoor<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Persuasion<\/h4>\n\n\n\n<p>When it comes to building successful landing pages, persuasion is everything. With the right <a title=\"persuasion techniques\" href=\"https:\/\/shanebarker.com\/blog\/conversion-machine-with-persuasion-techniques\/\">persuasion techniques<\/a>, you can convert even the most skeptical visitors on your landing page.<\/p>\n\n\n\n<p>Here are the six essential elements of persuasion that you can use to build a high-converting landing page:<\/p>\n\n\n\n<p><strong>Reciprocity: <\/strong>When users receive a free gift or a sample from a brand, they feel a sense of obligation to reciprocate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"311\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Persuasion-High-Converting-Landing-Pages.png\" alt=\"Persuasion High-Converting Landing Pages\" class=\"wp-image-25239\" title=\"\"><\/figure><\/div>\n\n\n<p><strong>Scarcity: <\/strong>When you give users the illusion that a resource is scarce, it is likely to increase its demand. FOMO is a commonly used <a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-landing-page\/\">strategy in ecommerce<\/a> to build a landing page with high conversion rates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"130\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Scarcity-High-Converting-Landing-Pages.png\" alt=\"Scarcity High-Converting Landing Pages\" class=\"wp-image-25246\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.aliexpress.com\/\" target=\"_blank\" rel=\"nofollow noopener\">AliExpress<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Authority: <\/strong>Users are looking for brands that are well-known in their niche. To build your authority, you can partner with other well-known brands and influencers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"301\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Authority-High-Converting-Landing-Pages.png\" alt=\"Authority High-Converting Landing Pages\" class=\"wp-image-25229\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.mastercard.us\/en-us\/consumers\/payment-technologies\/digital-wallets\/apple-pay.html\" target=\"_blank\" rel=\"nofollow noopener\">Mastercard<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Consistency: <\/strong>Brand consistency can also help you to build authority. This, in turn, boosts brand awareness. Use your brand colors, tone, and taglines across your website and any landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"497\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Consistency-High-Converting-Landing-Pages.png\" alt=\"Consistency High-Converting Landing Pages\" class=\"wp-image-25232\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.pepsi.com\/#!products\/pepsi-real-sugar\" target=\"_blank\" rel=\"nofollow noopener\">Pepsi<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Liking: <\/strong>Users like brands whose values align with theirs. By establishing similarity, you can persuade and motivate them to make a purchase.<\/p>\n\n\n\n<p>In addition to this, feature photos of people who belong to the same demographic as your audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Liking-High-Converting-Landing-Pages.png\" alt=\"Liking High-Converting Landing Pages\" class=\"wp-image-25238\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.sodexo.com\/home\/your-industry\/schools.html\" target=\"_blank\" rel=\"nofollow noopener\">Sodexo<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Social Proof: <\/strong>Before they make a purchase, users want to know what your customers think about you. So, make sure you feature social proof in the form of testimonials, ratings, and reviews prominently on your landing page.<\/p>\n\n\n\n<p>Social proof is an important feature for any landing page to generate high conversions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Social-Proof-High-Converting-Landing-Pages.png\" alt=\"Social Proof High-Converting Landing Pages\" class=\"wp-image-25248\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.helpscout.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Help Scout<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Don\u2019t Forget SEO<\/h4>\n\n\n\n<p>While writing your copy, title tags, and metatags, keep SEO in mind. To get more visibility organically, you need to use the right search engine keywords in a natural way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Call To Action<\/h3>\n\n\n\n<p>The call to action (CTA) is the most important part of a high-converting landing page. After all, that\u2019s what gets you more leads and drives your sales. The call to action is the last thing your users see before they convert.<\/p>\n\n\n\n<p>Here are the key call to action elements that you need to focus on to design a high-converting landing page:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Call-To-Action Buttons<\/h4>\n\n\n\n<p>Your call to action button refers to the action you want your users to take. This includes buttons for sign-ups, downloads, or for registrations.<\/p>\n\n\n\n<p>A killer call to action button has three key elements: the right color scheme, the perfect size, and action-oriented text.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/CTA-Buttons-High-Converting-Landing-Pages.png\" alt=\"CTA Buttons High-Converting Landing Pages\" class=\"wp-image-25233\" title=\"\"><\/figure><\/div>\n\n\n<p><strong>Color Scheme<\/strong>: Your CTA button color matters a lot, especially for a landing page. Ideally, you should go with a color that is in contrast to the background of your landing page. This can make it stand out.<\/p>\n\n\n\n<p><strong>Text: <\/strong>Your call to action text should be legible, concise, and action-oriented. It\u2019s a good idea to use first-person speech in your CTA buttons. This gives them a personal touch.<\/p>\n\n\n\n<p>Also, take into consideration your brand personality. If you use humor in your content, you could extend that to your call to action as well.<\/p>\n\n\n\n<p><strong>Size: <\/strong>Keep in mind that many users might be using a mobile device. So, your button needs to be big enough for them to click on comfortably. It should be big enough for them to see it easily.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CTA for Lead Capture Forms<\/h4>\n\n\n\n<p>Many of the best landing page examples also have lead capture forms. While designing your forms, make sure your call to action stands out. A simple \u201cSubscribe\u201d or \u201cSubmit\u201d is boring. Instead, write something that motivates the users to take action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"223\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/CTA-for-Lead-Capture-Forms-High-Converting-Landing-Pages.png\" alt=\"CTA for Lead Capture Forms High-Converting Landing Pages\" class=\"wp-image-25234\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Pop-Ups with CTAs<\/h4>\n\n\n\n<p>Pop-ups can help you get your users\u2019 attention immediately. Since they are not a part of your web page, they can stand out easily.<\/p>\n\n\n\n<p><strong>Here are the different kinds of pop-ups you can add to create a high-converting landing page:<\/strong><\/p>\n\n\n\n<p><strong><strong>1. Welcome pop-ups<\/strong><\/strong><\/p>\n\n\n\n<p>This kind of pop-up shows when a user visits your site. It\u2019s an excellent way to greet and welcome your customers. In addition to this, you could also try adding an email opt-in box to grow your mailing list.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Welcome-Pop-Ups-High-Converting-Landing-Pages.png\" alt=\"Welcome Pop-Ups High-Converting Landing Pages\" class=\"wp-image-25253\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong><strong>2. Exit-intent pop-ups<\/strong><\/strong><\/p>\n\n\n\n<p>These pop-ups give users another reason to revisit your website or stick around on your site. Promote your special sale offers or use other <a href=\"https:\/\/www.poptin.com\/blog\/exit-intent-popup-creative-ideas\/\" target=\"_blank\" rel=\"noopener\">creative exit-intent pop-up ideas<\/a> to boost conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"515\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/06\/exit-intent-pop-up-example-for-higher-conversions.jpg\" alt=\"exit-intent pop-up example for higher conversions\" class=\"wp-image-88113\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/06\/exit-intent-pop-up-example-for-higher-conversions.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/06\/exit-intent-pop-up-example-for-higher-conversions-768x396.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/06\/exit-intent-pop-up-example-for-higher-conversions-150x77.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>3. Gamified pop-ups<\/strong><\/p>\n\n\n\n<p>Finding it tough to get conversions through your landing page? Add some fun with a gamified pop-up. Instead of using plain forms, use game elements for your pop-ups. For instance, add a prize wheel or puzzles to get more engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Popup-Gamified-High-Converting-Landing-Pages.png\" alt=\"Popup Gamified High-Converting Landing Pages\" class=\"wp-image-25243\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.sandcloud.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Sand Cloud<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>4. Full-page pop-ups<\/strong><\/p>\n\n\n\n<p>These pop-ups can draw attention to an event or promotion. If a user is inactive for a while, you can use a full-page pop-up to get them to take instant action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"297\" height=\"300\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Popup-Full-Page-High-Converting-Landing-Pages.png\" alt=\"Popup Full-Page High-Converting Landing Pages\" class=\"wp-image-25242\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.jeffbullas.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Jeff Bullas<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Feedback and Survey Forms<\/h4>\n\n\n\n<p>Getting feedback is essential to improving your processes. You can leverage feedback and survey forms to understand your site visitors and create more accurate buyer personas.<\/p>\n\n\n\n<p>While these pop-ups may not directly help you create landing pages that generate high conversions, they can help you improve your marketing strategy. You can use a tool like Survicate to create survey forms for your landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Popup-Feedback-and-Survey-Forms-High-Converting-Landing-Pages.png\" alt=\"Popup Feedback and Survey Forms High-Converting Landing Pages\" class=\"wp-image-25241\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/survicate.com\/software\/website-feedback\/\" target=\"_blank\" rel=\"nofollow noopener\">Survicate<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Top Smart Bar<\/h4>\n\n\n\n<p>A bar that is featured on the top of your site that reminds visitors to take the desired action is called the Top Smart Bar. The best part about this kind of pop-up is that your website visitors can see it even while scrolling.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"361\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Top-Smart-Bar-High-Converting-Landing-Pages.png\" alt=\"Top Smart Bar High-Converting Landing Pages\" class=\"wp-image-25250\" title=\"\"><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Landing Page Testing<\/h3>\n\n\n\n<p>Changing the color or position of a call to action or an image may seem like a minor change. However, it can make a big difference to your <a href=\"https:\/\/shanebarker.com\/blog\/landing-page-best-practices-boosting-conversions\/\">landing page conversion rate<\/a>. To understand which version works the best, it is important to test your landing page.<\/p>\n\n\n\n<p>Landing page testing can be done in two major ways:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A\/B Testing<\/h4>\n\n\n\n<p>A\/B testing or \u201csplit testing\u201d is a method which compares two versions of any landing page.<\/p>\n\n\n\n<p>It analyzes the responses to see which version gets the most conversions while taking&nbsp;into consideration how users interact with a page and take actions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Multivariate Testing<\/h4>\n\n\n\n<p>Multivariate testing is quite similar to A\/B testing but it goes one step ahead in the analysis. Using this process, you can find out the effectiveness of a landing page.<\/p>\n\n\n\n<p>This method can also reveal which elements on the landing page have a positive or a negative impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GetResponse: One Tool to Solve All Your Problems<\/h2>\n\n\n\n<p>Building a high-converting landing page is no easy feat. Getting the key elements right requires a lot of time and attention to detail. It can be overwhelming, especially if you have a business to run.<\/p>\n\n\n\n<p>Thankfully, GetResponse can take the stress away.<\/p>\n\n\n\n<p>Even if you\u2019re new to web design, you can easily design a landing page that yield high conversions with this tool. GetResponse comes with Autofunnel, an automated sales funnel that makes it easy for you to get more conversions.<\/p>\n\n\n\n<p>Autofunnel\u2019s landing page builder is a great tool to build landing pages with a high conversion rate in just a few clicks. It enables you to design a landing page that can grow your contact list, promote your products and offers, and get you more conversions.<\/p>\n\n\n\n<p>Here are the main features of their landing page creation software program:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ready-Made Templates<\/h3>\n\n\n\n<p>Save time with GetResponse\u2019s professionally-designed, mobile-responsive landing page templates. The best part is that they are optimized for high conversions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"235\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Ready-Made-Templates-High-Converting-Landing-Pages.png\" alt=\"Ready-Made Templates High-Converting Landing Pages\" class=\"wp-image-25245\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Built-In Image Editor<\/h3>\n\n\n\n<p>GetResponse comes with a built-in image editor that gives you access to a large database of free Shutterstock images and GIFs from Giphy. Their high-quality visuals are a great way to spruce up any landing page design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Easy Customization<\/h3>\n\n\n\n<p>It\u2019s easy to make changes to your landing page with GetResponse\u2019s drag-and-drop editor. It enables you to crop, move, resize, and reshape all elements of your landing page. You can also switch to the mobile view to optimize the landing page for mobile conversions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"264\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Easy-Customization-High-Converting-Landing-Pages.png\" alt=\"Easy Customization High-Converting Landing Pages\" class=\"wp-image-25235\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Track Landing Page Performance<\/h3>\n\n\n\n<p>It\u2019s easy to keep track of your landing pages with the GetResponse A\/B testing feature. Using this option, you can see how users interact with your landing page. It enables you to track clicks and conversions so you can get insights into user behavior and find the best design for your page and understand what your customers are looking for..<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Track-Landing-Page-Performance-High-Converting-Landing-Pages.png\" alt=\"Track Landing Page Performance High-Converting Landing Pages\" class=\"wp-image-25251\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.getresponse.com\/blog\/carry-ab-test\" target=\"_blank\" rel=\"noopener\">GetResponse<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">5. Pop-Ups, Forms, and Countdown Timers<\/h3>\n\n\n\n<p>Want to grab the attention of your website visitors? GetResponse makes it easy for you to create precisely-timed pop-ups.<\/p>\n\n\n\n<p>To get more conversions, you can also collect their data with GetResponse\u2019s lead capture forms. To highlight a limited time offer, you can also add a countdown timer on your landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"642\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/Pop-Ups-Forms-and-Countdown-Timers-High-Converting-Landing-Pages.png\" alt=\"Pop-Ups, Forms, and Countdown Timers High-Converting Landing Pages\" class=\"wp-image-25244\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">6. SEO Settings<\/h3>\n\n\n\n<p>SEO is a crucial part of building a high-converting landing page. With GetResponse, you can work on your SEO while designing your landing page. Under the SEO Settings, you can add your page title and description. Additionally, it also has options for cookie notifications, favicon, and Facebook posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"290\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/SEO-Settings-High-Converting-Landing-Pages.png\" alt=\"SEO Settings High-Converting Landing Pages\" class=\"wp-image-25247\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Image via GetResponse<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">7. Leverage Retargeting<\/h3>\n\n\n\n<p>You can\u2019t ignore retargeting if you want to get more conversions. GetResponse allows you to track the data of your site visitors using Google Tag Manager or Facebook Pixel. The insights can be an asset to run highly-targeted remarketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Multiple Integrations<\/h3>\n\n\n\n<p>Don\u2019t let your productivity suffer just because you need to move from one application to another. GetResponse comes loaded with integrations for popular apps including Amazon Payments, Big Commerce, WooCommerce, Vimeo, WordPress, <a href=\"https:\/\/shanebarker.com\/recommends\/shopify\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Shopify<\/a>, and others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>When it comes to high-converting landing pages, the stakes are high. So, you can\u2019t afford to slack off. You need to invest time and effort into developing a landing page so that it lead to higher conversions. After all, they can get you more conversions and drive revenue.<\/p>\n\n\n\n<p>Implement the tips in this article to engage your website visitors and turn them into customers. And make it easier on yourself \u2014 <a href=\"https:\/\/www.getresponse.com\/start-free\" target=\"_blank\" rel=\"noopener\">go ahead, you can try GetResponse<\/a> for free for 30 days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know the average landing page conversion rate across industries is 7.12%? It\u2019s much lower than 2-3 years back and continues to decline. You need a solid strategy to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[975],"tags":[],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":975,"label":"Conversions"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/How-to-Build-High-Converting-Landing-Pages-24-Key-Elements.jpg",1024,505,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":52,"category_info":[{"term_id":975,"name":"Conversions","slug":"conversions","term_group":0,"term_taxonomy_id":975,"taxonomy":"category","description":"<p>Conversions are an essential part of any online business. Whether you're looking to increase sales, leads, or website traffic, conversions are the key to success.<\/p>\r\n<p>My articles in this category are dedicated to helping you learn how to create effective conversion strategies and techniques. Start now!<\/p>\r\n","parent":0,"count":46,"filter":"raw","cat_ID":975,"category_count":46,"category_description":"<p>Conversions are an essential part of any online business. Whether you're looking to increase sales, leads, or website traffic, conversions are the key to success.<\/p>\r\n<p>My articles in this category are dedicated to helping you learn how to create effective conversion strategies and techniques. Start now!<\/p>\r\n","cat_name":"Conversions","category_nicename":"conversions","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/25223"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=25223"}],"version-history":[{"count":22,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/25223\/revisions"}],"predecessor-version":[{"id":88115,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/25223\/revisions\/88115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/25254"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=25223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=25223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=25223"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=25223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}