{"id":76538,"date":"2023-07-20T17:05:30","date_gmt":"2023-07-20T17:05:30","guid":{"rendered":"https:\/\/shanebarker.com\/?p=76538"},"modified":"2024-02-05T23:18:55","modified_gmt":"2024-02-06T06:18:55","slug":"affordable-seo-tools","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/affordable-seo-tools\/","title":{"rendered":"The 10 Best Affordable SEO Tools for Content Marketers"},"content":{"rendered":"\n<p>Let\u2019s discuss what makes each cheap SEO tool unique, its key features, pros, cons, and pricing. These cost-saving SEO tools can help boost your search rankings, traffic, and leads when used efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>List of the Cheapest SEO Software Solutions<\/strong><\/h2>\n\n\n\n<p>Let\u2019s take a look at the most affordable SEO tools and their key features. While some of these tools might seem expensive, they are 100% value for money.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-content-wrap{padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;}.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-content-wrap{border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id76538_1b45e5-8d .kb-table-of-content-wrap{border-top:2px solid var(--global-palette3, #1A202C);border-right:2px solid var(--global-palette3, #1A202C);border-bottom:2px solid var(--global-palette3, #1A202C);border-left:2px solid var(--global-palette3, #1A202C);}}<\/style>\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial?subId3=blog%2Fcheap-seo-tools_amcid-ZMg63YVQxbOZlIzes3YQJ\" target=\"_blank\" rel=\"noopener sponsored\">Semrush<\/a><\/h3>\n\n\n\n<p>Semrush, a well-known and highly regarded SEO tool, stands out as one of the most cost-effective all-in-one SEO tools available in the market.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Semrush? Digital Marketing Tool EXPLAINED\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/nYykbUPQ9eo?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Semrush has one of the largest keyword databases on the market, with over 24.9 billion keywords. If you\u2019d like to find out more interesting statistics about Semrush, head on over to their <a href=\"https:\/\/www.semrush.com\/stats\/\" target=\"_blank\" rel=\"noopener\">statistics page<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"427\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview.jpg\" alt=\"semrush keyword overview\" class=\"wp-image-70656\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview-768x364.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview-150x71.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"363\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview-2.jpg\" alt=\"semrush keyword overview\" class=\"wp-image-70657\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview-2.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview-2-768x310.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/semrush-keyword-overview-2-150x61.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Another key part of any SEO strategy is competitor research, and Semrush boasts a host of competitor research tools. Its traffic analytics tool lets you track your competitor's traffic and data including geographical data, age range, gender, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/semrush-traffic-analytics-1024x313.png\" alt=\"semrush traffic analytics\" class=\"wp-image-76558\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/semrush-traffic-analytics-1024x313.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/semrush-traffic-analytics-768x235.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/semrush-traffic-analytics-150x46.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/semrush-traffic-analytics.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The content gap tool allows you to target competitor websites and find which keywords they are ranking for. This allows you to find keywords in which your competitor might have lost in terms of rankings, that you can then capitalize on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"399\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-content-gap-tool.jpg\" alt=\"semrush content gap tool\" class=\"wp-image-74674\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-content-gap-tool.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-content-gap-tool-768x340.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-content-gap-tool-150x67.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>For maintaining a healthy website, Semrush offers a powerful site auditing feature. With the Site Audit dashboard, you can assess the overall health of your website and identify any errors, warnings, or notices that might impact its performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"518\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-seo-audit.jpg\" alt=\"Semrush site audit\" class=\"wp-image-74672\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-seo-audit.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-seo-audit-768x398.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/semrush-seo-audit-150x78.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Semrush provides a backlink analysis and auditing capability, allowing you to examine the backlinks pointing to your site. This feature helps you identify any toxic backlinks from low-quality websites that could negatively impact your site's reputation and search engine rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"498\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/semrush-backlinks-analytics-results.jpg\" alt=\"semrush backlink analytics results\" class=\"wp-image-71343\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/semrush-backlinks-analytics-results.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/semrush-backlinks-analytics-results-768x425.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/semrush-backlinks-analytics-results-150x83.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>The user-friendly interface and customizable reporting options make Semrush an ideal choice for businesses of all sizes. Whether you are a small startup or a large enterprise, you can easily navigate the platform and generate reports tailored to your specific needs.<\/p>\n\n\n\n<p><strong>In terms of pricing, Semrush offers different plans to cater to various requirements. The Pro Plan, priced at $129.95 per month, provides a solid foundation for SEO enthusiasts.&nbsp;<\/strong><\/p>\n\n\n\n<p>The Guru Plan, available at $249.95 per month, offers advanced features and is suitable for marketing professionals.&nbsp;<\/p>\n\n\n\n<p>Finally, the Business Plan, priced at $499.95 per month, caters to the needs of larger organizations with its comprehensive suite of tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Gain insights into competitors' strategies and performance, analyzing their organic and paid keywords, backlinks, and advertising strategies.<\/li>\n\n\n\n<li>Discover relevant keywords with extensive research capabilities, assessing search volume, difficulty, and trends.<\/li>\n\n\n\n<li>Perform comprehensive site audits to identify and resolve technical SEO issues such as broken links, missing meta tags, and duplicate content.<\/li>\n\n\n\n<li>Conduct in-depth backlink analysis to evaluate your backlink profile and that of your competitors, identifying toxic backlinks and monitoring authority and quality.<\/li>\n\n\n\n<li>Utilize on-page SEO analysis and optimization tools to assess the readability, keyword usage, and optimization potential of your content.<\/li>\n\n\n\n<li>Optimize content for SEO with a content optimization tool that provides recommendations for relevance, readability, and optimization.<\/li>\n\n\n\n<li>Leverage local SEO features to analyze local search volumes, assess competitors, manage online reputation, and track local rankings, attracting relevant local customers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Great price for an all-in-one SEO tool that has everything you need to create, analyze, and improve your website and its content.<\/li>\n\n\n\n<li>Largest keyword database on the market.<\/li>\n\n\n\n<li>Free version available.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Initial navigation on the Semrush platform may pose some challenges.<\/li>\n\n\n\n<li>Semrush has a steeper learning curve compared to alternative platforms like Similarweb and Ahrefs.<\/li>\n\n\n\n<li>Customer support is exclusively accessible via phone during specified weekday hours.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Pro Plan: $129.95\/month<\/li>\n\n\n\n<li>Guru Plan: $249.95\/month<\/li>\n\n\n\n<li>Business Plan: $499.95\/month<\/li>\n<\/ul>\n\n\n\n<p><strong>Not convinced yet? Check out my full guide on <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/semrush-review\/\"><strong>Semrush\u2019s features and pricing<\/strong><\/a><strong> for more information.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns76538_c54fc5-d0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns76538_c54fc5-d0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns76538_c54fc5-d0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns76538_c54fc5-d0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn76538_64c719-6d.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn76538_64c719-6d.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn76538_64c719-6d kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial\" target=\"_blank\" rel=\"noopener nofollow sponsored\"><span class=\"kt-btn-inner-text\">Try Semrush PRO Free for 14-Days<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/shanebarker.com\/recommends\/serpstat\" target=\"_blank\" rel=\"noopener sponsored\">Serpstat<\/a><\/h3>\n\n\n\n<p>Serpstat is a cheap SEO tool that helps you with site, keyword, and link analysis. It is a powerful growth hacking tool for SEO, PPC and content marketers alike.<\/p>\n\n\n\n<p>If you want to invest in both organic and paid search marketing, Serpstat should be the go-to tool for your keyword research and competitor analysis. It will help you find your real search competitors and provide you with details about their website traffic, number of backlinks, and other important SEO metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-competitor-analysis-1024x706.png\" alt=\"Serpstat competitor analysis\" class=\"wp-image-82495\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-competitor-analysis-1024x706.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-competitor-analysis-768x529.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-competitor-analysis-150x103.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-competitor-analysis.png 1328w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Serpstat\u2019s site audit feature helps you identify technical issues on your website and get improvement suggestions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-site-audit-report-1024x677.png\" alt=\"Serpstat site audit report\" class=\"wp-image-82496\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-site-audit-report-1024x677.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-site-audit-report-768x508.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-site-audit-report-150x99.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/serpstat-site-audit-report.png 1338w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Along with suggesting relevant target keywords, this affordable SEO tool helps you plan your budget by narrowing your keyword list for running ads based on each keyword\u2019s PPC metrics.<\/p>\n\n\n\n<p>You can try all of its paid plans features for free for seven days. And then, upgrade to a plan that suits your budget and search credit needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Keyword research with ranking difficulty, search queries, trends, and related keywords reports<\/li>\n\n\n\n<li>Keyword clustering<\/li>\n\n\n\n<li>Competitor analysis of the SEO and PPC strategies of your competitors<\/li>\n\n\n\n<li>Site audit and page audit<\/li>\n\n\n\n<li>AI content generation to help you create articles and meta tags<\/li>\n\n\n\n<li>PPC ads analysis, keywords research, and competitor ad analysis<\/li>\n\n\n\n<li>Backlink analysis &#8211; top pages and referring domains analysis<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Serpstat Website SEO Checker extension is available for Chrome, Mozilla, and Opera, making you easily analyze websites on the fly.<\/li>\n\n\n\n<li>Serpstat releases new tool updates every two weeks, making it relevant for SEO and PPC marketers and businesses.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Some agencies and businesses suggest that it would be great if Serpstat reports could be edited a bit.<\/li>\n\n\n\n<li>Sometimes, Serpstat and Google Analytics data differ. It might not be as accurate as GA.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Individual plan: $59\/month<\/li>\n\n\n\n<li>Team plan: $119\/month<\/li>\n\n\n\n<li>Agency plan: $479\/month<\/li>\n\n\n\n<li>You may request a custom plan if you need access to more data.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns76538_9ba636-17{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns76538_9ba636-17 .kt-button{font-weight:normal;font-style:normal;}.kt-btns76538_9ba636-17 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns76538_9ba636-17 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns76538_9ba636-17 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns76538_9ba636-17 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns76538_9ba636-17 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns76538_9ba636-17 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns76538_9ba636-17 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns76538_9ba636-17\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn76538_361e4b-27.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn76538_361e4b-27.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn76538_361e4b-27 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/shanebarker.com\/recommends\/serpstat\" target=\"_blank\" rel=\"noopener nofollow sponsored\"><span class=\"kt-btn-inner-text\">Try Serpstat for 7 days for free<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a><\/h3>\n\n\n\n<p>Screaming Frog is a powerful SEO tool that offers a wide range of features. However, it\u2019s best known as an affordable SEO audit tool.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Screaming Frog SEO Spider - Version 17.0\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Rm_hziAo14A?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Screaming Frog\u2019s specialty lies in its website crawling capabilities. By crawling your website, Screaming Frog provides a detailed analysis of your site's structure, highlighting potential issues such as broken links, duplicate content, missing meta tags, and other on-page SEO elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard.png\" alt=\"screamingfrog dashboard\" class=\"wp-image-76282\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-768x406.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-150x79.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additionally, Screaming Frog offers comprehensive data on internal and external linking. By analyzing your site's internal linking structure, you can optimize the flow of link equity throughout your website, improve user navigation, and enhance search engine crawlability.&nbsp;<\/p>\n\n\n\n<p>Screaming Frog also provides insights into external links, allowing you to identify broken outbound links or analyze the link profile of your competitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-content-optimization-ideas.png\" alt=\"screamingfrog content optimization ideas\" class=\"wp-image-76283\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-content-optimization-ideas.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-content-optimization-ideas-768x421.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-content-optimization-ideas-150x82.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Screaming Frog's SEO Spider tool also assists in analyzing website redirects and canonicalization. You can easily identify any redirect chains, loops, or incorrect use of canonical tags, ensuring that your website follows best practices and maximizes its SEO potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-2-1024x660.png\" alt=\"screamingfrog dashboard\" class=\"wp-image-76559\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-2-1024x660.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-2-768x495.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-2-150x97.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/screaming-frog-dashboard-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Another noteworthy feature of Screaming Frog is its ability to generate XML sitemaps. By creating XML sitemaps, you can ensure that search engines can effectively crawl and index your website's pages, leading to better visibility in search results pages.<\/p>\n\n\n\n<p><strong>It\u2019s an excellent choice for individuals or small businesses, as there is a free version available with a limit of 500 URLs.<\/strong> That makes it a great affordable SEO tool, especially if you're looking to audit your site on a budget.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Conduct comprehensive website scans and analysis, providing detailed data on URLs, page titles, meta descriptions, headings, images, and more.<\/li>\n\n\n\n<li>Perform SEO audits and technical analysis of your website with ease.<\/li>\n\n\n\n<li>Gain valuable insights into your website's internal and external links.<\/li>\n\n\n\n<li>Generate XML sitemaps for improved search engine indexation and submission.<\/li>\n\n\n\n<li>Access detailed information on your website's internal and external links for better optimization.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Comprehensive technical audit for a deep analysis of your website's technical aspects.<\/li>\n\n\n\n<li>Utilize the visual site architecture tool to visually map out your website's structure and hierarchy.<\/li>\n\n\n\n<li>Seamlessly integrate with Google services for enhanced functionality and data synchronization.<\/li>\n\n\n\n<li>Perform full site crawls for websites of all sizes, ensuring comprehensive analysis and optimization.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>The free version offers limited features and functionality.<\/li>\n\n\n\n<li>May appear slightly intimidating and not as user-friendly.<\/li>\n\n\n\n<li>The user experience (UX) may have an outdated appearance.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Free version (limited to 500 URLs)<\/li>\n\n\n\n<li>Paid plan: $259\/year<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/search.google.com\/search-console\/\" target=\"_blank\" rel=\"noopener\">Google Search Console (GSC)<\/a><\/h3>\n\n\n\n<p>Google Search Console proves to be a valuable and effective SEO tool for assessing your website's performance, especially if you already receive search traffic. <strong>The best part is it\u2019s free, which makes it a front-runner in the list of cheap SEO tools.<\/strong><\/p>\n\n\n\n<p>Another reason why Google Search Console is a great choice even for beginners is the <a href=\"https:\/\/www.youtube.com\/@GoogleSearchCentral\" target=\"_blank\" rel=\"noopener\">Google Search Central\u2019s YouTube channel<\/a>. This is an excellent free resource for an in-depth, guided course on using the Google Search Console for all your SEO and Analytics needs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Intro to Google Search Console - Search Console Training\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/ONr5Z7VhNFI?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>When it comes to conducting keyword research using Google Search Console, there are two approaches you can take. Firstly, you can navigate to the \u201cQueries\u201d tab, where you will discover a list of top keywords along with additional information such as cost-per-click (CPC), search volume, clicks, and impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-1-1024x500.png\" alt=\"google search console dashboard\" class=\"wp-image-76560\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-1-1024x500.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-1-768x375.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-1-150x73.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Identifying keywords with a high number of impressions and clicks indicates that your website is likely ranking well for those specific keywords. This valuable data allows you to gain a better understanding of which keywords are driving traffic to your site and can guide your optimization efforts.<\/p>\n\n\n\n<p>Additionally, Google Search Console offers an alternative method for keyword research. By visiting the \u201cPages\u201d tab and selecting the desired link, you can access the associated keywords for that particular page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-2-1024x798.jpg\" alt=\"google search console dashboard\" class=\"wp-image-76561\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-2-1024x798.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-2-768x598.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-2-150x117.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-search-console-dashboard-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Search Console can be considered one of the cheapest SEO tools in your arsenal of SEO software. But remember that Google Search Console only provides data from Google, which means if you're optimizing your site for other search engines such as Bing, you\u2019ll need a different SEO tool.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Monitor keyword rankings, click-through rates (CTR), organic traffic, average position, and other vital metrics.<\/li>\n\n\n\n<li>Analyze the top-performing pages in search engine results pages (SERPs).<\/li>\n\n\n\n<li>Conduct a comprehensive site check for penalties, including low-quality content, keyword stuffing, and keyword cannibalization issues.<\/li>\n\n\n\n<li>Identify negative keywords that contribute to high bounce rates.<\/li>\n\n\n\n<li>Discover keywords related to various search intents to expand your keyword strategy.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Completely free, as long as you have a Google account.<\/li>\n\n\n\n<li>Provides accurate and up-to-date analytics for Google\u2019s search engine.<\/li>\n\n\n\n<li>The queries tab allows you to find the most searched keywords on your site for optimal optimization.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Does not offer data on search engines apart from Google.<\/li>\n\n\n\n<li>No competitor research<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Free<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/shanebarker.com\/blog\/ahrefs-review\/\">Ahrefs<\/a> is widely recognized as one of the premier SEO tools in the market, offering a comprehensive suite of features to optimize your website's search engine performance. What sweetens the deal is their competitive pricing structure.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Ahrefs?\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/krzF3YhmSMw?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In my opinion, Ahrefs\u2019 standout feature is its exceptional <a href=\"https:\/\/shanebarker.com\/blog\/backlinks\/\">backlink analysis<\/a> and monitoring capabilities. You can gain deep insights into your website's backlink profile, including the number of referring domains, anchor text distribution, and the quality of backlinks.&nbsp;<\/p>\n\n\n\n<p>This information allows you to identify and disavow any toxic or low-quality backlinks that could potentially harm your website's ranking and reputation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"522\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/ahrefs-backlinks.jpg\" alt=\"ahrefs backlinks\" class=\"wp-image-76523\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/ahrefs-backlinks.jpg 833w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/ahrefs-backlinks-768x481.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/ahrefs-backlinks-150x94.jpg 150w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>The calendar view is an excellent feature that allows you to see all the backlinks gained and lost during a specific day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"504\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-new-Backlink-Checker.jpg\" alt=\"Ahrefs Dashboad 2\" class=\"wp-image-65404\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-new-Backlink-Checker.jpg 833w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-new-Backlink-Checker-768x465.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-new-Backlink-Checker-150x91.jpg 150w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>Ahrefs also provides an extensive keyword research tool that enables you to discover high-performing keywords with precision. By understanding the search volume, keyword difficulty, and click-through rates, you can effectively optimize your content and attract targeted organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"835\" height=\"450\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-Organic-Traffic-Research.jpg\" alt=\"ahrefs organic keywords\" class=\"wp-image-65400\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-Organic-Traffic-Research.jpg 835w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-Organic-Traffic-Research-768x414.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-Organic-Traffic-Research-150x81.jpg 150w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/figure>\n\n\n\n<p>With the Site Audit tool, you can evaluate your website's health, identify <a href=\"https:\/\/shanebarker.com\/blog\/technical-seo-audit\/\">technical SEO<\/a> issues, and receive actionable recommendations for improvement. Addressing these issues promptly will help you enhance your site's crawl ability, user experience, and overall search engine visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"521\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/ahrefs-overview-dashboard.jpg\" alt=\"Ahrefs Overview Dashboard\" class=\"wp-image-74682\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/ahrefs-overview-dashboard.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/ahrefs-overview-dashboard-768x400.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/ahrefs-overview-dashboard-150x78.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Ahrefs also excels in <a href=\"https:\/\/shanebarker.com\/blog\/seo-competitor-analysis\/\">competitor analysis<\/a>, allowing you to gain valuable insights into your competitors' strategies. With its robust competitor analysis tools, including a content gap tool and page explorer, you can uncover their top-ranking keywords, backlink profiles, and content gaps, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"836\" height=\"415\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/Ahrefs-Content-Gap.jpg\" alt=\"ahrefs content gap\" class=\"wp-image-65401\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/Ahrefs-Content-Gap.jpg 836w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/Ahrefs-Content-Gap-768x381.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/Ahrefs-Content-Gap-150x74.jpg 150w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"520\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-top-content.jpg\" alt=\"ahrefs top content\" class=\"wp-image-65408\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-top-content.jpg 833w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-top-content-768x479.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/11\/ahrefs-top-content-150x94.jpg 150w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>Ahrefs boasts a user-friendly interface that facilitates ease of use and efficient navigation. The platform's intuitive design allows both SEO professionals and beginners to leverage its powerful features effectively.<\/p>\n\n\n\n<p><strong>In terms of pricing, Ahrefs offers different plans to accommodate any requirement. The Lite Plan, priced at $99 per month, provides essential features for individual users and small businesses.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Obtain comprehensive on-page and technical SEO insights by utilizing the site auditor feature.<\/li>\n\n\n\n<li>Analyze the behavior of your website visitors with the industry-leading web analysis tool.<\/li>\n\n\n\n<li>Track and understand your website's ranking patterns through the Rank Tracker tool.<\/li>\n\n\n\n<li>Assess the quality of your backlinks with the assistance of the Link Building Analyzer.<\/li>\n\n\n\n<li>Quickly access crucial analytics for your website using the Site Explorer feature.<\/li>\n\n\n\n<li>Conduct in-depth keyword research using the powerful Keyword Explorer tool.<\/li>\n\n\n\n<li>Gain valuable insights on specific pages or keywords with the Content Explorer feature.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>In-depth website analytics and an extensive range of auditing features compared to its <a href=\"https:\/\/shanebarker.com\/blog\/ahrefs-alternatives\/\">alternatives<\/a><\/li>\n\n\n\n<li>User-friendly interface and intuitive navigation.<\/li>\n\n\n\n<li>Great for PPC campaign research<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>With a large toolset, Ahrefs has a steep learning curve.<\/li>\n\n\n\n<li>Although their lite plan is inexpensive, the power user and credit system is a bit convoluted.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Lite Plan: $99\/month<\/li>\n\n\n\n<li>Standard Plan: $199\/month<\/li>\n\n\n\n<li>Advanced Plan: $399\/month<\/li>\n\n\n\n<li>Enterprise Plan: Starts at $999\/month<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a><\/h3>\n\n\n\n<p>Yoast SEO is a popular <a href=\"https:\/\/shanebarker.com\/blog\/best-seo-plugins-for-wordpress\/\">SEO plugin for WordPress<\/a> that provides a comprehensive set of features to optimize your website's search engine visibility. With its user-friendly interface and competitive price, Yoast SEO is a valuable tool for small and medium-sized businesses aiming to improve their SEO efforts.<\/p>\n\n\n\n<p>Installing and using Yoast SEO on WordPress is quite simple. They even offer a guided video on their YouTube channel to help you get started.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to install the Yoast SEO Premium plugin for WordPress\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/EZuq8ZJ1q54?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Yoast\u2019s SEO on-page optimization capabilities are what makes it stand out from the pack. The plugin analyzes your content and provides real-time feedback on key SEO elements such as meta titles, meta descriptions, headings, keyword usage, and readability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-on-wordpress-1024x469.png\" alt=\"yoast on wordpress\" class=\"wp-image-76562\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-on-wordpress-1024x469.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-on-wordpress-768x352.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-on-wordpress-150x69.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-on-wordpress.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It evaluates the readability of your content based on factors such as sentence length, paragraph structure, and the appropriate use of transition words. Yoast SEO provides suggestions to improve readability, ensuring that your content is easy to understand and engaging for both readers and search engines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-analysis-1024x697.png\" alt=\"yoast seo analysis\" class=\"wp-image-76563\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-analysis-1024x697.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-analysis-768x523.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-analysis-150x102.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-analysis.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Yoast SEO also offers robust XML sitemap functionality. It generates XML sitemaps for your website, making it easier for search engines to crawl and index your pages.<\/p>\n\n\n\n<p>Another key feature of Yoast SEO is its comprehensive keyword analysis tool. It allows you to research and target relevant keywords for your content. Yoast SEO also provides insights into keyword volume, difficulty, and related keyphrases, empowering you to optimize your content around high-value keywords that align with your target audience's search intent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"862\" height=\"797\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo.png\" alt=\"yoast seo\" class=\"wp-image-76564\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo.png 862w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-768x710.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/yoast-seo-150x139.png 150w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/figure>\n\n\n\n<p>Yoast SEO also has a social media integration feature, allowing you to optimize how your content appears on social platforms. You can set custom titles, descriptions, and images to enhance the visibility and click-through rates of your shared content on platforms like Facebook and Twitter.<\/p>\n\n\n\n<p>Yoast SEO also includes a built-in internal linking feature. It suggests relevant internal links as you create content, helping you establish a well-connected website structure that enhances user navigation and search engine crawlability.<\/p>\n\n\n\n<p><strong>The best part is that there is a free version of Yoast SEO available, but when creating content on WordPress, Yoast SEO only allows one keyphrase on the free version.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Utilize the front-end SEO inspector (beta) to analyze and optimize your website's SEO directly from the front end.<\/li>\n\n\n\n<li>Check the keyword density of your content to ensure optimal keyword usage.<\/li>\n\n\n\n<li>Optimize meta descriptions for better search engine visibility and click-through rates.<\/li>\n\n\n\n<li>Benefit from link support to manage and optimize internal and external links on your website.<\/li>\n\n\n\n<li>Clean up and optimize permalinks for improved SEO and user-friendliness.<\/li>\n\n\n\n<li>Enhance social media visibility and sharing with a social view and sharing features.<\/li>\n\n\n\n<li>Seamlessly integrate with other plugins such as Elementor, WordProof, and Semrush for enhanced functionality and SEO optimization.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Yoast SEO\u2019s WordPress plugin provides an intuitive and user-friendly interface, making it easy for users to create and optimize the content on WordPress itself.<\/li>\n\n\n\n<li>Offers a useful free version.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Not beginner-friendly at all, with its complicated layout and more professional UX.<\/li>\n\n\n\n<li>As with a lot of WordPress plugins, Yoast SEO users have noted that using it slows down your WordPress site when enabled.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>The free version of Yoast is an excellent plugin, but if you want the premium features it costs $99\/year, which is still super affordable.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/h3>\n\n\n\n<p>Google Analytics is a powerful and comprehensive SEO tool that provides a wide range of features to optimize your website's performance and gain valuable insights into user behavior.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Welcome to Google Analytics for Beginners (3:19)\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/GG5xBwbje1E?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With a strong focus on website analytics and data-driven decision-making, Google Analytics offers essential tools to track and measure the effectiveness of your online marketing efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-1-1024x402.png\" alt=\"google analytics dashboard \" class=\"wp-image-76578\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-1-1024x402.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-1-768x301.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-1-1536x602.png 1536w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-1-150x59.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/shanebarker.com\/blog\/semrush-vs-google-analytics\/\">Google Analytics<\/a> stands out for its in-depth website performance analysis functionality. Google Analytics allows you to analyze various metrics such as website traffic, user engagement, conversion rates, and bounce rates, enabling you to make data-backed decisions to improve your website's performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-reports-snapshot-1024x404.png\" alt=\"google analytics dashboard reports snapshot\" class=\"wp-image-76565\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-reports-snapshot-1024x404.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-reports-snapshot-768x303.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-reports-snapshot-150x59.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/google-analytics-dashboard-reports-snapshot.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google Analytics offers a range of features to help you track and monitor your website's performance over time. From real-time tracking to custom goal tracking and event tracking, Google Analytics provides valuable insights into user behavior, enabling you to optimize your website and marketing strategies accordingly.<\/p>\n\n\n\n<p><strong>In terms of pricing, Google Analytics offers a free version with basic features that are suitable for individuals and small businesses.<\/strong> For more advanced features and capabilities, Google Analytics offers premium plans tailored to the needs of larger enterprises.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Comprehensive website analytics tools for tracking performance, user behavior, and conversion rates.<\/li>\n\n\n\n<li>Advanced tracking capabilities to monitor website traffic, engagement metrics, and user demographics.<\/li>\n\n\n\n<li>Conversion tracking and goal-setting features to optimize marketing campaigns.<\/li>\n\n\n\n<li>Custom reporting and data visualization tools for generating informative charts and reports.<\/li>\n\n\n\n<li>Ecommerce tracking features for monitoring sales, revenue, and product performance.<\/li>\n\n\n\n<li>Mobile app tracking capabilities to understand user behavior on mobile applications.<\/li>\n\n\n\n<li>Real-time tracking feature for monitoring website activity.<\/li>\n\n\n\n<li>Integration with other Google marketing tools, such as Google Ads and Google Search Console.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Free SEO tool with a robust feature set.<\/li>\n\n\n\n<li>Extensive educational resources for enhancing analytics understanding.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Learning curve and complexity for utilizing advanced features.<\/li>\n\n\n\n<li>Limited customer support options.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Free<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/shanebarker.com\/blog\/semrush-vs-moz-vs-ahrefs\/\">Moz<\/a> is another great, cheap SEO tool that offers a comprehensive suite of features designed to improve your website's search engine optimization.<\/p>\n\n\n\n<p>When it comes to all of Moz\u2019s features, one of the standouts is its excellent Moz <a href=\"https:\/\/shanebarker.com\/?s=keyword+research\">keyword research<\/a> tool. By leveraging Moz's extensive keyword database, you can identify relevant keywords with high search volume and low competition. This allows you to optimize your website's content and attract targeted organic traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"557\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/moz-serp-analysis.jpg\" alt=\"Moz Dashboard\" class=\"wp-image-72842\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/moz-serp-analysis.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/moz-serp-analysis-768x428.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/moz-serp-analysis-150x84.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>The best part is Moz\u2019s design, which might look a little outdated, but offers the information in an easy, digestible way.<\/strong><\/p>\n\n\n\n<p>Moz also offers a comprehensive site auditing feature, allowing you to analyze your website's health and identify technical SEO issues. Through the Site Crawl tool, you can uncover errors, warnings, and notices that may be impacting your website's performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/moz-site-crawler-1024x665.jpg\" alt=\"moz site crawler\" class=\"wp-image-76566\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/moz-site-crawler-1024x665.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/moz-site-crawler-768x499.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/moz-site-crawler-150x97.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/moz-site-crawler.jpg 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Moz provides actionable recommendations to address these issues, helping you enhance your website's crawlability, user experience, and overall SEO performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/moz-page-optimization-score-1024x643.jpg\" alt=\"moz page optimization score\" class=\"wp-image-74681\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/moz-page-optimization-score-1024x643.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/moz-page-optimization-score-768x482.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/moz-page-optimization-score-150x94.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/05\/moz-page-optimization-score.jpg 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Moz also provides a robust backlink analysis tool, enabling you to evaluate the quality and quantity of backlinks pointing to your site. It\u2019s a bit more basic than competitors such as Ahrefs, but offers enough to get you started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/07\/Moz-Link-Research.png\" alt=\"Moz Link Research\" class=\"wp-image-29565\" title=\"\"><\/figure>\n\n\n\n<p>Moz's competitor analysis feature allows you to gain valuable insights into your competitors' strategies. With the ability to analyze their organic search rankings, keywords, and backlinks, you can identify opportunities to outrank them and gain a competitive edge in your industry.<\/p>\n\n\n\n<p>Moz boasts a user-friendly interface that simplifies the SEO process, making it accessible to users of all experience levels. The platform's intuitive navigation and clear presentation of data enable you to quickly understand and act upon the information provided.<\/p>\n\n\n\n<p><strong>In terms of pricing, Moz has different plans for any SEO needs. The Standard Plan, which is the most affordable version of this SEO tool, is priced at $99 per month, and provides essential features for small businesses and individuals.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Moz provides a comprehensive SEO site audit feature to identify and address on-page, off-page, and technical SEO issues.<\/li>\n\n\n\n<li>With advanced link analysis capabilities, Moz helps you analyze and optimize your website's backlink profile.<\/li>\n\n\n\n<li>Moz's on-page optimization tools offer keyword research, content suggestions, and a Page Optimization Score to improve your website's SEO performance.<\/li>\n\n\n\n<li>Generate visually appealing and user-friendly charts and reports to track and communicate your SEO progress effectively.<\/li>\n\n\n\n<li>Utilize Moz's keyword research and analysis tools to discover valuable keywords for your SEO strategy.<\/li>\n\n\n\n<li>Monitor the quality and quantity of backlinks to your website using Moz's backlink profile monitoring features.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Basic UX, but it\u2019s easy to use and shows information in a digestible format.<\/li>\n\n\n\n<li>Access Moz Academy to enhance your SEO knowledge and skills through their educational resources.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Upgrading to a medium plan may be necessary to access the full range of SEO features, which can increase costs.<\/li>\n\n\n\n<li>Moz does not offer live chat or phone support, which may impact the speed and convenience of customer assistance.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Moz Pro Pricing<\/h4>\n\n\n\n<ul>\n<li>Standard Plan: $99\/month<\/li>\n\n\n\n<li>Medium Plan: $179\/month<\/li>\n\n\n\n<li>Large Plan: $299\/month<\/li>\n\n\n\n<li>Premium Plan: $599\/month<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. <a href=\"https:\/\/www.woorank.com\/en\" target=\"_blank\" rel=\"noopener\">WooRank<\/a><\/h3>\n\n\n\n<p>WooRank is a reliable and affordable SEO tool that offers a range of features to boost your website's online presence and optimize its performance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is WooRank: An Introduction\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/bG__dH4nDH4?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With a focus on comprehensive website analysis and optimization, WooRank provides valuable insights and data to enhance your search engine optimization efforts.<\/p>\n\n\n\n<p>WooRank stands out for its in-depth website analysis functionality, allowing you to uncover critical information about your website's health, including on-page, off-page, and technical SEO issues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-dashboard-1024x648.png\" alt=\"woorank dashboard\" class=\"wp-image-76567\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-dashboard-1024x648.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-dashboard-768x486.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-dashboard-150x95.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-dashboard.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>WooRank offers a range of tools to help you track and monitor your website's performance over time.&nbsp;<\/p>\n\n\n\n<p>The keyword tracking and backlink analysis tools are top tier. You can find competitor backlinks and their domain scores to help you create your own backlink strategy. The keyword tracking tool allows you to keep track of the keywords you and your competitors are ranking for.<\/p>\n\n\n\n<p>To do this, simply enter a domain and hit search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/Woorank-create-review-1024x381.png\" alt=\"woorank create review\" class=\"wp-image-76568\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/Woorank-create-review-1024x381.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/Woorank-create-review-768x286.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/Woorank-create-review-1536x571.png 1536w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/Woorank-create-review-150x56.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/Woorank-create-review.png 1895w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>WooRank presents data in a clear and organized manner, enabling you to quickly identify areas for improvement and taking necessary actions to enhance your website's performance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-on-site-seo-1024x431.png\" alt=\"woorank on site seo\" class=\"wp-image-76569\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-on-site-seo-1024x431.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-on-site-seo-768x323.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-on-site-seo-150x63.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/woorank-on-site-seo.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While WooRank may not have the same level of accuracy as some other premium SEO tools, its affordable pricing makes it an attractive option for individuals and small businesses looking to optimize their website's visibility and drive organic traffic.<\/p>\n\n\n\n<p><strong>With various pricing plans available, including a cost-effective Pro Plan for $89.99 a month, Woorank provides essential features and insights without breaking the bank, making it an ideal choice for those on a budget.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>WooRank's SEO audit analyzes your website's on-page SEO, backlinks, and technical SEO.<\/li>\n\n\n\n<li>WooRank's competitor analysis tool allows you to compare your website's SEO performance to your competitors.&nbsp;<\/li>\n\n\n\n<li>The keyword research tool helps you find the right keywords to target for your website.<\/li>\n\n\n\n<li>WooRank has a backlink analysis tool that helps you track your website's backlinks.<\/li>\n\n\n\n<li>WooRank's technical SEO tool helps you identify and fix technical SEO issues on your website.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Woorank's interface is designed with beginners in mind. It is intuitive and easy to navigate.<\/li>\n\n\n\n<li>Offers a simple, quick, on-page audit that allows you to quickly optimize basic elements of your website.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>The competitor analysis tool is lacking. It allows you to search and find basic insights of a competitor, but can not find related competitors.<\/li>\n\n\n\n<li>Although the UX design is good, there is a learning curve for some of the tools, such as the keyword research tool, as well as the site audit tool.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Pro: $89.99\/month<\/li>\n\n\n\n<li>Premium: $199.99\/month<\/li>\n\n\n\n<li>Enterprise: Contact their support team for a custom quote<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. <a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener\">SpyFu<\/a><\/h3>\n\n\n\n<p>SpyFu is a powerful SEO tool that offers a unique set of features to help businesses gain a competitive edge in the online landscape.&nbsp;<\/p>\n\n\n\n<p>With its focus on competitor analysis and keyword research, SpyFu provides valuable insights and data to enhance your website's search engine optimization efforts.<\/p>\n\n\n\n<p>SpyFu is perhaps best known among the SEO community for its comprehensive competitor analysis functionality. By leveraging SpyFu's tools, you can gain deep insights into your competitors' strategies, including their top-ranking keywords, PPC campaigns, and backlink profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"432\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-ppc-tool.jpg\" alt=\"spyfu ppc tool\" class=\"wp-image-76571\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-ppc-tool.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-ppc-tool-768x332.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-ppc-tool-150x65.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"517\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-google-ads.jpg\" alt=\"spyfu google ads \" class=\"wp-image-76573\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-google-ads.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-google-ads-768x397.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyfu-google-ads-150x78.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Its in-depth <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/ppc-tools\/\"><strong>PPC analysis<\/strong><\/a><strong> of your competitors is what sets it apart from all the other cheap SEO tools in this list.<\/strong><\/p>\n\n\n\n<p>SpyFu's keyword research tool is another key aspect on offer. With access to a vast keyword database, you can discover valuable keywords with high search volume and low competition.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not as accurate as Semrush or Ahrefs, but the UX looks great and is easy to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"490\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyFu-keyword-tool.jpg\" alt=\"spyfu keyword tool\" class=\"wp-image-76574\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyFu-keyword-tool.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyFu-keyword-tool-768x376.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/spyFu-keyword-tool-150x74.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>SpyFu also provides a range of features to help you track and monitor your website's performance. From tracking keyword rankings to monitoring backlinks and analyzing PPC campaigns, SpyFu offers valuable insights into your online presence.<\/p>\n\n\n\n<p>The user-friendly interface of SpyFu makes it easy to navigate and utilize its powerful features. The platform presents data in a clear and organized manner, allowing you to quickly extract actionable insights and take necessary steps to improve your website's performance.<\/p>\n\n\n\n<p><strong>In terms of pricing, SpyFu offers different plans for different needs. The Basic Plan, which is priced at $39 per month, makes it one of the cheapest SEO tools on this list. But despite being low-priced, it\u2019s still highly functional packed with essential features for individuals and small businesses.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Allows you to analyze your competitors' paid advertising campaigns.<\/li>\n\n\n\n<li>Offers a robust keyword research tool to help you find profitable keywords, and analyze their search volume, competition level, and cost-per-click (CPC.<\/li>\n\n\n\n<li>Provides in-depth insights into your competitors' online marketing strategies.<\/li>\n\n\n\n<li>Provides insights into your competitors' SEO strategies and backlink profiles.<\/li>\n\n\n\n<li>Offers an extensive database of historical PPC data.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Perform comprehensive competitor analysis, including PPC research.<\/li>\n\n\n\n<li>Access historical SEO data effortlessly.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>SpyFu has plenty of separate tools to conduct site audits, but there is no dedicated site audit tool, which can make it difficult for beginners to use.<\/li>\n\n\n\n<li>Its database isn\u2019t as large as Semrush or Ahrefs, which can make it difficult to find accurate data on niche topics.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Basic Plan: $39\/month<\/li>\n\n\n\n<li>Professional Plan: $79\/month<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTmetrix<\/a><\/h3>\n\n\n\n<p>GTmetrix is an affordable SEO tool that offers a wide range of features to optimize your website's performance and enhance your online presence.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Use GTmetrix | Website Management | Website Performance | GTmetrix\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/zIsGfB52C58?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With a focus on website performance analysis and optimization, GTmetrix provides valuable insights and data to boost your website's speed, user experience, and search engine rankings.<\/p>\n\n\n\n<p>GTmetrix stands out for its comprehensive website performance analysis functionality. With GTmetrix's tools, you can thoroughly analyze your website's loading speed, page structure, and resource optimization, helping you identify and address performance bottlenecks.<\/p>\n\n\n\n<p>GTmetrix offers a range of features to help you track and monitor your website's performance over time. From performance reports to historical data tracking, GTmetrix provides valuable insights to measure the impact of your optimization efforts and make data-driven decisions.<\/p>\n\n\n\n<p><strong>In terms of pricing, GTmetrix offers affordable plans to suit different needs and budgets. Their Solo plan, which is the first paid tier, is the cheapest paid plan of all the affordable SEO tools in this list at $13\/month.<\/strong> It provides essential features for individuals and small businesses looking to improve their website's performance without breaking the bank.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features<\/h4>\n\n\n\n<ul>\n<li>Website performance and optimization tool for improving speed and user experience.<\/li>\n\n\n\n<li>Comprehensive performance audits for identifying areas of improvement.<\/li>\n\n\n\n<li>Detailed performance reports with visualizations and actionable recommendations.<\/li>\n\n\n\n<li>Historical performance tracking and benchmark comparisons.<\/li>\n\n\n\n<li>Testing from multiple locations worldwide.<\/li>\n\n\n\n<li>Waterfall charts and video playback for deeper performance analysis.<\/li>\n\n\n\n<li>Integration with other tools and platforms for optimization.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul>\n<li>Limited free plan, and boasts the cheapest pricing plans of all the tools on this list.<\/li>\n\n\n\n<li>User-friendly interface and intuitive reports.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul>\n<li>Limited features compared to higher-end tools.<\/li>\n\n\n\n<li>Customer support is primarily offered through email.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul>\n<li>Individual plans\n<ul>\n<li>Micro: $5\/month<\/li>\n\n\n\n<li>Solo: $14.50\/month<\/li>\n\n\n\n<li>Starter: $28\/month (best for freelancers and small businesses)<\/li>\n\n\n\n<li>Growth: $55.50\/month<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Business plans\n<ul>\n<li>Champion: $85\/month<\/li>\n\n\n\n<li>Team: $225\/month<\/li>\n\n\n\n<li>Enterprise: $600\/month<\/li>\n\n\n\n<li>Custom plan: Request pricing for the features you need every month, quarter, or year.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comparison of <\/strong><strong>the Top 10 <\/strong><strong>Cheapest SEO Tools<\/strong><\/h2>\n\n\n\n<p>Now that I\u2019ve gone in-depth about each of these affordable SEO tools, let\u2019s compare the pricing, key features, and USP of the top 10 cheap SEO tools on the list.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>SEO Tool Name<\/strong><\/th><th class=\"has-text-align-left\" data-align=\"left\">Pricing<\/th><th class=\"has-text-align-left\" data-align=\"left\">Key Features<\/th><th class=\"has-text-align-left\" data-align=\"left\">Best For<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial?subId3=blog%2Fcheap-seo-tools_amcid-7rzBPq67qmi22Yxp7PMZ2\" target=\"_blank\" rel=\"noopener sponsored\">Semrush<\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $129.95\/month<\/td><td class=\"has-text-align-left\" data-align=\"left\">Keyword research,<br>Competitor analysis,<br>Backlink analysis,<br>Site audit<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for businesses of all sizes looking for an all-in-one SEO solution<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Serpstat<\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $59\/month<\/td><td class=\"has-text-align-left\" data-align=\"left\">Keyword research,<br>Competitor analysis,<br>PPC ads analysis,<br>Backlink monitoring<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for marketers who run both SEO and PPC campaigns<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Screaming Frog<\/td><td class=\"has-text-align-left\" data-align=\"left\">Free version<br>&nbsp;$259\/year<\/td><td class=\"has-text-align-left\" data-align=\"left\">Website crawling,<br>Site audit,<br>Improvement suggestions,<br>Detailed reports<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for small and medium-sized businesses looking for site analytics<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Google Search Console (GSC)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Free to use<\/td><td class=\"has-text-align-left\" data-align=\"left\">Website performance tracking,<br>Search query analysis,<br>Indexing and crawling insights,<br>Alerts and notifications<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best free SEO tool<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Ahrefs<\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $99\/month<\/td><td class=\"has-text-align-left\" data-align=\"left\">Backlink analysis,<br>Keyword research,<br>Competitor analysis,<br>Content exploration and optimization<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for small and medium-sized businesses looking for an all-in-one SEO tool<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Yoast SEO<\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $99\/year<\/td><td class=\"has-text-align-left\" data-align=\"left\">On-page optimization,<br>Content analysis,<br>XML sitemap generation,<br>Readability and SEO suggestions<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best WordPress SEO plugin<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Google Analytics<\/td><td class=\"has-text-align-left\" data-align=\"left\">Free to use<\/td><td class=\"has-text-align-left\" data-align=\"left\">Website traffic analysis,<br>Audience insights,<br>Conversion tracking,<br>Behavior tracking and reports<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for finding analytics of your website on Google<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Moz<\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $99\/month<\/td><td class=\"has-text-align-left\" data-align=\"left\">Keyword research,<br>Site audit,<br>Link building analysis,<br>Rank tracking and reporting<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for medium-sized businesses looking for site analytics<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">WooRank<\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $89.99\/month<\/td><td class=\"has-text-align-left\" data-align=\"left\">Website analysis and optimization,<br>Keyword tracking,<br>Competitor analysis,<br>Marketing recommendations<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for small businesses<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">SpyFu<\/td><td class=\"has-text-align-left\" data-align=\"left\">Starts from $39\/month<\/td><td class=\"has-text-align-left\" data-align=\"left\">Competitor analysis and research,<br>Keyword research and tracking,<br>Ad campaign analysis,<br>Domain and backlink analysis<\/td><td class=\"has-text-align-left\" data-align=\"left\">Best for competitor analysis<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Affordable SEO Tools Today!<\/strong><\/h2>\n\n\n\n<p>Congratulations! You are now armed with the knowledge of the best affordable SEO tools that can transform your website's performance without draining your resources.<\/p>\n\n\n\n<p>Say goodbye to the days of fretting over expensive software and say hello to a brighter future for your SEO endeavors. With these cost-saving gems, you can enhance your website's visibility, outrank your competitors, and boost your organic traffic.&nbsp;<\/p>\n\n\n\n<p>So, bid farewell to financial woes and embrace the power of <a href=\"https:\/\/shanebarker.com\/blog\/seo-tools\/\">budget-friendly SEO tools<\/a> that deliver outstanding results. It's time to watch your website soar to new heights, knowing that you've cracked the code to affordable SEO success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s discuss what makes each cheap SEO tool unique, its key features, pros, cons, and pricing. These cost-saving SEO tools can help boost your search rankings, traffic, and leads when&#8230;<\/p>\n","protected":false},"author":1,"featured_media":76581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[5902,5910,1582],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":3,"label":"SEO"}],"post_tag":[{"value":5902,"label":"listicles"},{"value":5910,"label":"semrush"},{"value":1582,"label":"SEO marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/07\/cheap-affordable-seo-tools--1024x506.png",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":0,"category_info":[{"term_id":3,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"SEO is always changing - that's why our blog section is dedicated to bringing you the latest and greatest information on all things SEO. Check it out for insightful posts on the latest SEO trends, tools, tips, and tricks.\r\n","parent":0,"count":91,"filter":"raw","cat_ID":3,"category_count":91,"category_description":"SEO is always changing - that's why our blog section is dedicated to bringing you the latest and greatest information on all things SEO. 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