{"id":16100,"date":"2021-09-09T04:00:49","date_gmt":"2021-09-09T04:00:49","guid":{"rendered":"https:\/\/shanebarker.com\/?p=16100"},"modified":"2024-05-08T23:29:55","modified_gmt":"2024-05-09T06:29:55","slug":"competitor-keyword-analysis","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/competitor-keyword-analysis\/","title":{"rendered":"The Ultimate Competitor Keyword Analysis Guide"},"content":{"rendered":"\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Competitor keyword analysis is an important skill to master when it comes to outranking your competitors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Everyone wants their pages to be number one in the search engine results pages (SERPs), but as with all competitions, there can only be one winner.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">With over a decade's worth of digital marketing expertise, I\u2019ve had plenty of pages on my website reach the top five in Google Search, all with the help of well-conducted competitor keyword research.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">In this ultimate guide, I\u2019ll explain exactly what keyword analysis is, how to do it, and what tools you need to be the best at it. Let\u2019s get started.<\/p>\n\n\n\n<p><strong><em>Disclosure:<\/em><\/strong><em> This post may contain affiliate links, and we may earn a small commission, at no extra cost to you. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced in order to help you make the best choice for yourself.<\/em><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>What is Competitor Keyword Analysis?<\/strong><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Competitor keyword research is the process wherein you analyze the webpages of competitors within your niche to see which keywords they are using and ranking highly for.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The ultimate goal in doing so is to be able to use that information to create content that outperforms their content, thus ranking higher on search engines when people search for that specific topic.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Here\u2019s an example of using keywords correctly to rank number one on Google Search results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"689\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-most-popular-tiktok-challenges-search-results.jpeg\" alt=\"google result most tiktok challenges\" class=\"wp-image-68714\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-most-popular-tiktok-challenges-search-results.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-most-popular-tiktok-challenges-search-results-768x588.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-most-popular-tiktok-challenges-search-results-150x115.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>If you\u2019d like your pages to rank first and get featured snippets, keep reading.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>The Importance of Competitive Keyword Analysis<\/strong><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Competitor keyword research is important because a thorough understanding of the keywords your competitor is using, and how they\u2019re using them, can help you create content that competes with and eventually outranks them.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Why outrank your competitors?<\/strong><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">How many times have you gone beyond the first page of Google Search results? The answer might surprise you!<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\">A study<\/a> of over 4 million Google Search results showed that <strong>only 0.63% of users clicked on search results on the second page of Google Search.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This makes getting your pages ranked on the first page of Google Search crucial to the success of your website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Finding success all starts with picking the right keywords to write about.<\/strong><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">You might be thinking, what\u2019s the harm in picking your own keywords and targeting them by publishing high-quality content optimized with those keywords? Nothing, really.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">However, it is likely that you will be shooting in the dark with this approach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">For instance, you may have to go through a few hit-and-miss attempts before you find the keywords that are actually worth ranking for. There are plenty of reasons why it might not work. One such example is search volume.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"336\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/total-keywords.jpeg\" alt=\"total keywords\" class=\"wp-image-68717\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/total-keywords.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/total-keywords-768x287.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/total-keywords-150x56.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The search volumes shown in this picture show the number of organic searches that were made this month on Google Search using each keyword. The higher it is, the more people searched for it.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">If you\u2019re picking the wrong keywords (ones that people aren\u2019t really searching for), you\u2019ll end up with very little to no organic traffic on that page.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This is where SEO competitor analysis comes in handy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">By finding out what is working for your competitors, you can determine what you need to do to <a href=\"https:\/\/shanebarker.com\/blog\/best-seo-audit-tools\/\">improve your rankings<\/a>. It eliminates the need for making your own mistakes and learning from them.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">For instance, instead of selecting your target keywords, you can opt for a thorough competitive keyword analysis. This type of keyword research can give you access to a treasure trove of high ROI keywords that are already bringing your competitors success.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">It is evident that analyzing your competitors is crucial for shaping your own SEO strategy. It helps you understand the tasks you need to prioritize in order to outrank them. You also get a fair idea about the kind of resources you will need to beat them.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Now that we know why researching competitors\u2019 keywords is important, let\u2019s find out how you can do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>How Do You Analyze a Competitor\u2019s Keywords?<\/strong><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">There are a few important steps to take note of when analyzing competitors' keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">1. Define Your Niche and Competitors<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">It is important to define who your competitors are before you even think of outranking them. For instance, if you run an ecommerce business, you might think about big brands like Amazon and eBay as your competitors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">As a small business, it would be impossible to compete with these industry giants. They have been in the business for many years, have invested large sums of money into their websites, and have built up their domain authority.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">It would be wise to try to compete with smaller domains and more specific keywords.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Running a simple Google search with the keywords you want to rank for will reveal the biggest players in your niche.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Let\u2019s say, for example, you\u2019d like to write about TikTok trends. Start off by entering that into Google Search. Then look at the top results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"801\" height=\"811\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-tiktok-trends-results.jpg\" alt=\"tiktok trends\" class=\"wp-image-68719\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-tiktok-trends-results.jpg 801w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-tiktok-trends-results-768x778.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-tiktok-trends-results-96x96.jpg 96w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-tiktok-trends-results-150x152.jpg 150w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">These websites are likely to dominate both organic and paid rankings. If you have a new website with relatively low domain authority, it may not be advisable to go after them. Instead, you can look for the softer target competitors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Tools such as <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial\" target=\"_blank\" rel=\"noopener sponsored\">Semrush<\/a> can help you identify your possible competitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Simply enter your own domain name and scroll down to the \u201cOrganic Competitors\u201d section.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"259\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research.jpg\" alt=\"semrush organic research\" class=\"wp-image-68720\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research-768x221.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research-150x43.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">One click on the \u201cView Full Report\u201d button will reveal the websites you are competing against.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"460\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-research.jpg\" alt=\"organic research\" class=\"wp-image-68721\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-research.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-research-768x393.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-research-150x77.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Other tools like <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a> and <a href=\"https:\/\/www.alexa.com\/\" target=\"_blank\" rel=\"noopener\">Alexa<\/a> can also be used for this purpose.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The next step is to take a look at the key metrics for each competitor. The metrics that you should check include domain authority and inbound link profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Take a look at the number of domains linking to a competitor\u2019s website. You should also pay attention to the rate at which new domains link to their website on a monthly basis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">In addition, you should also take a look at the level of competition, overall website traffic, common keywords, etc. during your keyword research.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The report generated by Moz combines these metrics to give you a comprehensive view of your competitor\u2019s website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This data is extremely important because it tells you what you are up against and the kind of resources you will need to overthrow them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"336\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/main-organic-compititors.jpg\" alt=\"\" class=\"wp-image-68722\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/main-organic-compititors.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/main-organic-compititors-768x287.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/main-organic-compititors-150x56.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/moz.com\/seo-competitor-analysis\" target=\"_blank\" rel=\"noopener\"><em>Moz<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">It is at this point that you should consider whether a competitor is worth going after, given the number of resources at hand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Moz recommends that you use a <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Oxk1Fr-gvh-uaoDPRAm2gFRZue-ZE2LlWodH5Wkpvgo\/copy\" data-type=\"link\" data-id=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Oxk1Fr-gvh-uaoDPRAm2gFRZue-ZE2LlWodH5Wkpvgo\/copy\" target=\"_blank\" rel=\"noopener\">Google Sheets Competitor Analysis Template<\/a> to compile all the data you get from your SEO competitor analysis. This allows you to compare different metrics and focus on evaluating the results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"323\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/domain-authority.jpg\" alt=\"Moz Competitor Analysis Template\" class=\"wp-image-68723\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/domain-authority.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/domain-authority-768x276.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/domain-authority-150x54.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1H5J-XlVXJbVlvhz53U2h-oFOQQC5D5IJ8uNbLvtePIg\/edit#gid=725028098\" target=\"_blank\" rel=\"noopener\"><em>Moz Competitor Analysis Template<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Now that you have picked the competitors you want to outrank, it is time to take a closer look at their SEO strategies.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">2. Identify Keywords Competitors Are Using<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Now that you know who your competitors are, you can start your competitor keyword research.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This process helps you identify the high ROI keywords that are being targeted by your competitors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Even the best content will fail to drive traffic unless you target relevant keywords. This makes keyword research such an important part of SEO.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>There are two ways to go about keyword research.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The first approach is to use keyword research tools such as Google\u2019s Keyword Planner to get the possible keyword ideas.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Here\u2019s an example using Google Keyword Planner to search for the keyword \u201cSEO\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"keyword analysis\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/bHCAkXc6Aoo?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><em>Image via Ahrefs<\/em><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">However, merely picking these phrases and using them in your content won\u2019t yield the desired results. You need to validate each keyword by considering the overall competition associated with those keywords.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>This brings us to the second method \u2013 competitor keyword analysis.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The biggest advantage of this approach is that it reveals the keywords that are already bringing success to your competitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">It is likely that they will be useful for you too if you use them judiciously. With this approach, get access to a plethora of high ROI keyword opportunities.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Competitive keyword analysis involves different stages such as identifying a competitor\u2019s keywords and evaluating each keyword.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">By the end of the process, you are armed with a collection of high ROI organic keywords that are known to bring success. Now let\u2019s take a look at the different steps involved in competitor keyword analysis.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Using a tool like Semrush will make it easy to find these keywords.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">On the left-hand side click on the \u201cKeyword Gap\u201d section and enter your domain, as well as four other competitors you already researched.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"314\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap.jpg\" alt=\"keyword gap\" class=\"wp-image-68724\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-768x268.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-150x52.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This will provide you with a list of keywords from your and your competitor\u2019s domains. Here you can also filter keywords that you are looking for. A great way to see where your domain isn\u2019t doing well is to <strong>filter<\/strong> <strong>weak keywords<\/strong>.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This will show you keywords where your domain isn\u2019t doing well against your competitors. These keywords should be your top priority if you want to outperform your competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">3. Analyze and Organize Your Keywords<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Once you\u2019ve filtered out any keywords you don\u2019t want, it\u2019s time to export this data.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"420\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export.jpg\" alt=\"keyword gap export\" class=\"wp-image-68725\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export-768x358.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export-150x70.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Information can be exported as a PDF, CSV, or CSV semicolon file.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Now all you need to do is organize this information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Here are some important things to do when organizing keywords for your website.<\/strong><\/p>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Make sure to cross-check and eliminate any keywords that your competitor might use that are not relevant to your website.<\/li>\n\n\n\n<li>Find keywords that have higher domain authority. These keywords will help your content rank better in the long run.<\/li>\n\n\n\n<li>Look for keywords that have high competition and eliminate them for now. The higher the competition, the more difficult it will be to rank well, especially if your website is relatively new.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>How to Use Competitor Keywords to Your Advantage<\/strong><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Having a long list of keywords used by your competitors won\u2019t mean much if you don\u2019t know how to utilize them correctly. Here\u2019s how you can make use of the keywords you gathered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Write Content Using the Keywords<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Sounds simple enough, right?<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Thing is, writing an article using keywords you got from your competitor will most likely result in similar content. If you\u2019re starting out a new website, that won\u2019t get you the result you\u2019re hoping for.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Older websites, with a decent amount of organic traffic, will have more authority, which means even if you write a good article, it won\u2019t rank higher than a similarly written article posted on a site with higher authority.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">That shouldn\u2019t discourage you from creating content with the same keywords though. If you persistently write engaging content, with the right primary and secondary keywords, as well as consistently post new articles, your website will build some authority.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This is especially true when backlinking is done correctly as well. Over time, you\u2019ll start seeing a rise in organic traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Use Keyword Clusters<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">You might come across a lot of generic categorical keywords such as \u201cfine-dining restaurants,\u201d \u201cbeauty salons,\u201d \u201cwellness spa,\u201d etc.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Ranking for more general keywords organically is a difficult task, and it may not be worth the effort.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The reason for this is that these keywords usually describe a niche or category, making them highly competitive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">For a more competitive edge, and to give you a higher chance to rank better, use more specific keyword clusters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">In addition, such keyword clusters will also have a high collective search volume. Some examples include \u201cfine-dining restaurants in Chicago,\u201d \u201cbeauty salons in Brooklyn,\u201d \u201cwellness spa in Manhattan,\u201d etc.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><a href=\"https:\/\/shanebarker.com\/recommends\/semrush-keyword-magic-tool\" target=\"_blank\" rel=\"noopener sponsored\">Semrush\u2019s Keyword Magic tool<\/a> can help you find keywords and create keyword clusters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Explore Paid Keywords<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">An important step that website owners often ignore while performing keyword research is scrutinizing paid keywords.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Some of your competitors might be investing heavily in paid search ads by bidding on expensive keywords.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Unless you have the finances for running costly PPC campaigns, it is advisable to target these keywords organically.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Organic search results are often perceived as more credible than paid ones above them. This may give you a slight edge over your competitors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">You can easily find paid search terms from Semrush. In the Organic Research section, after searching for domains, you\u2019ll see a column that shows paid keywords under \u201cOrganic Competitors\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"354\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-competitors.jpg\" alt=\"organ\" class=\"wp-image-68726\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-competitors.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-competitors-768x302.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-competitors-150x59.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Clicking on any of these will take you to the paid keyword dashboard of the selected domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/paid-search-positions.jpg\" alt=\"paid search positions\" class=\"wp-image-68729\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/paid-search-positions.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/paid-search-positions-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/paid-search-positions-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">There you can find paid search positions, showing you how well the keyword ranks, it\u2019s CPC, traffic, and the URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Utilize Competitor Ranking Changes<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Another excellent way to utilize keywords is to keep an eye out for any ranking drops in your competitor\u2019s keyword rankings.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">When you run the \u201cOrganic Research\u201d on Semrush to find your competitor\u2019s keywords, you can also click on the \u201cPosition Changes\u201d tab.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">There you\u2019ll be greeted with a graph that shows their keyword rankings and whether they\u2019ve gained or dropped any positions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"408\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/position-changes.jpg\" alt=\"position changes\" class=\"wp-image-68730\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/position-changes.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/position-changes-768x348.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/position-changes-150x68.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">When one of their keywords loses a few positions in its ranking, you can take advantage of that, creating content with that keyword to try and outrank them.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">If you already have content related to the keyword, you can always run an on-page SEO checker to find ways to improve it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>How To Do Competitor Keyword Gap Analysis<\/strong><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Keyword analysis doesn\u2019t end with compiling a list of search queries to be targeted organically.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Along with this, you also get access to a plethora of useful information about your competitors\u2019 weaknesses. These are the gaps you must exploit to your own advantage.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Once you have zeroed down on your final list of keywords, run a Google search for each one of them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Analyze the top results in terms of the following metrics:<\/strong><\/p>\n\n\n\n<ol style=\"list-style-type:video\" class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li><strong>Domain Authority \u2013<\/strong> The total number of websites that link to various pages on a particular domain. A higher domain authority indicates a more powerful competitor.<\/li>\n\n\n\n<li><strong>Link Profile \u2013<\/strong> The total number of websites that link to a particular page. Numerous genuine high-quality backlinks have a positive impact on search engine rankings.<\/li>\n\n\n\n<li><strong>Content Relevance and Quality \u2013<\/strong> It must satisfy the user\u2019s search intent. In addition, it should be unique, lucid, and error-free. Keywords should be incorporated seamlessly into the content.<\/li>\n\n\n\n<li><strong>User Experience \u2013 <\/strong>Search engines prefer websites that are user-friendly, mobile-responsive, and fast-loading. You can check the mobile responsiveness of a website using Google\u2019s Mobile-Friendly Test Tool. Likewise, you can check your load time using Google\u2019s Page Speed Insights.<\/li>\n\n\n\n<li><strong>Site Architecture and Meta Tagging <\/strong>\u2013 A fluid site architecture makes it easy for search engine robots to navigate through the website and index various pages. This ensures that such pages rank for relevant search queries. All pages on a website should also have meta tags incorporating relevant keywords.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Check how well the top results fare for the different metrics. Any loophole in this regard can open up new opportunities for you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">For instance, <strong>if one or more of the top results is not mobile-responsive<\/strong>, it indicates that there is a lack of mobile-friendly websites for that particular search query.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">In the absence of too many credible options, Google perhaps had to grant a higher rank to an average website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>This means if your website delivers a smooth user experience on mobile devices, it stands a chance to climb up the SERP ladder.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Competitor keyword analysis helps you narrow down the organic keywords you want to rank for. However, targeting these keywords demands the creation of high-quality content with them. Before you start with this, assess the quality of content on your competitors\u2019 websites.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>If a competitor\u2019s content is thin, boring, or filled with grammatical errors, you have a better chance of outshining them.<\/strong> However, if their content is highly engaging, outranking them would require extra effort.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Pay attention to the type of media (images, graphics, videos, etc.) they are using. Check the number of social shares and comments on their blog posts. In addition, look for content opportunities that haven\u2019t been fully explored by your competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Backlink Gap Analysis<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">While scrutinizing SEO competitors, website owners often focus all their energy on keyword analysis. In the process, they end up ignoring the link-building opportunities that can also be exploited using SEO competitor analysis.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Despite <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/content-writing-tools\/\"><strong>publishing high-quality content<\/strong><\/a><strong>, your website may still lag behind due to a poor backlink profile.<\/strong> So it is crucial to bridge any gaps that exist between your competitors\u2019 inbound link profile and your own backlinks.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The first step is to <strong>identify the websites that are already linking to your competitors.<\/strong> You can do this with the help of the Moz Link Explorer tool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Simply input a competitor\u2019s domain name and navigate to the \u201cLinking Domains\u201d section. Click on \u201cRequest CSV\u201d to download the file. Repeat this process for all your competitors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"427\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/moz-linking-domain.jpg\" alt=\"\" class=\"wp-image-68732\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/moz-linking-domain.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/moz-linking-domain-768x364.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/moz-linking-domain-150x71.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Moz<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This report gives information regarding the websites that link to a competitor, along with the domain authority of such websites.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">From this data, identify the websites that are linking to your competitors, but not to you. These are the backlinks you should be aiming for in order to beat your competitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">This is especially useful for new websites that may find it difficult to earn backlinks from high-authority websites.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">You should exercise a certain level of caution while mimicking a competitor\u2019s backlink profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Keep an eye out for link spam. If your competitor is using black hat techniques to purchase backlinks, it is best to let them be. Their ranking won\u2019t stand the test of time, and may even get penalized by search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Bonus Tip: Take Your SEO Competitor Analysis Offline<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">With competitor keyword analysis and backlink gap analysis, you are almost ready to wage an SEO war against your competitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">However, it is also advisable to evaluate the offline marketing strategies adopted by these competitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>That\u2019s because offline advertising increases the number of branded searches. This, in turn, has a positive impact on a website\u2019s search engine ranking.<\/strong><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Offline marketing techniques include radio ads, television commercials, print ads, direct mail, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Keep an eye on newspapers and magazines to see the latest marketing tactic your competitors are using in their ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Likewise, you can check YouTube for their latest video ads. Think of ways to imitate any offer or trend they are currently promoting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>The 5 Best Tools for Finding Competitors\u2019 Keywords<\/strong><\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Now that you have the perfect guide to analyzing and utilizing competitor keywords, it\u2019s time to get the right tools.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">All the knowledge in the world won\u2019t mean much without the correct tools.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Here are the 5 top tools for finding competitor keywords.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">1. Find Competitors\u2019 Keywords Using Semrush<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Semrush is one of the best and most popular SEO tools on the market. It\u2019s also the SEO tool I personally use and recommend.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Here\u2019s how to do competitor research using Semrush.<\/strong><\/p>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Firstly, <strong>you\u2019ll need to create an account if you don\u2019t already have one.<\/strong> Not feeling like signing up and paying a fee, don\u2019t worry I\u2019ve got you covered. <strong><a href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Click here for a 14-day free trial<\/a><\/strong> of their Pro Plan.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Now make your way over to the \u201cOrganic Research\u201d dashboard. Enter the competitor\u2019s domain URL.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"259\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research-1.jpg\" alt=\"organic research\" class=\"wp-image-68733\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research-1.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research-1-768x221.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/semrush-organic-research-1-150x43.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Once you click <strong>search<\/strong>, you\u2019ll be greeted with the Organic Research dashboard. From there just <strong>scroll down<\/strong> or click on the positions tab to see keywords and their rankings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"401\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-search-positions.jpg\" alt=\"organic search positions\" class=\"wp-image-68734\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-search-positions.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-search-positions-768x342.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/organic-search-positions-150x67.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Alternatively, you can also use <strong>Semrush\u2019s \u201cKeyword Gap\u201d tool.<\/strong> With it, you can enter your domain and four other domains to find related keywords and compare their rankings to yours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"420\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export-1.jpg\" alt=\"keyword gap\" class=\"wp-image-68735\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export-1.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export-1-768x358.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-gap-export-1-150x70.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>For a full review of all of the excellent SEO features Semrush has to offer, <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/semrush-review\/\"><strong>click here<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">2. Find Competitors\u2019 Keywords Using Ahrefs<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Ahref comes close second to Semrush when it comes to SEO tools.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Here\u2019s how to find competitor keywords on Ahrefs.<\/strong><\/p>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>To use Ahref, you\u2019ll need to create an account first. <strong>Ahref\u2019s Lite Plan for $99 offers all the tools needed<\/strong> to find competitor keywords.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>To find competitor\u2019s keywords, you\u2019ll need to go to <strong>Ahref\u2019s \u201cSite Explorer.\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"539\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-site-explorer.jpg\" alt=\"ahrefs site explorer\" class=\"wp-image-68736\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-site-explorer.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-site-explorer-768x460.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-site-explorer-150x90.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>After entering your competitor\u2019s domain, you can click on \u201c<strong>organic keywords<\/strong>\u201d on the left-hand side.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"620\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-seo-tools-resources.jpg\" alt=\"ahrefs seo tools and resources\" class=\"wp-image-68737\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-seo-tools-resources.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-seo-tools-resources-768x529.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ahrefs-seo-tools-resources-150x103.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>For a full review of all of the awesome SEO features offered by Ahrefs, <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/ahrefs-review\/\"><strong>check out my full review.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">3. Find Competitors\u2019 Keywords Using Moz<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Moz is an all-in-one SEO solution for your website.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>Here\u2019s how to use Moz to find competitor keywords.<\/strong><\/p>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>You\u2019ll need to create an account to use Moz. <strong>To try Moz free for 30-days, <\/strong><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\"><strong>click here<\/strong><\/a><strong>.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Firstly, <strong>click on keyword research. <\/strong>This tool can be found on the left-hand side when using Moz Pro.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"438\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords.jpg\" alt=\"ranking keywords\" class=\"wp-image-68738\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords-768x374.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords-150x73.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Enter your competitor\u2019s domain URL to find keywords they\u2019re using. If you want to compare keywords, simply add your domain URL first, then your competitors underneath. When done, you\u2019ll get all the keywords and their rankings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"560\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords-report.jpg\" alt=\"ranking keywords\" class=\"wp-image-68739\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords-report.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords-report-768x478.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/ranking-keywords-report-150x93.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Not sure which SEO tool to use? <a href=\"https:\/\/shanebarker.com\/blog\/semrush-review\/\">Semrush<\/a>, <a href=\"https:\/\/shanebarker.com\/blog\/ahrefs-review\/\">Ahrefs<\/a>, and Moz are all excellent options, but you\u2019ll most likely only need one of them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>For an in-depth review and comparison of each, check out <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/semrush-vs-moz-vs-ahrefs\/\"><strong>Semrush vs. Moz vs. Ahrefs<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Semrush vs  Moz vs  Ahrefs: Which is the Best\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/u9Jb3W7dzAE?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">4. Find Competitors\u2019 Keywords Using Spyfu<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Spyfu is going to be my free SEO tool recommendation. <strong>Spyfu has paid versions, but their keyword research tool is completely free to use.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Firstly, <strong>go to spyfu.com<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"451\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/spyfu-screenshot.jpg\" alt=\"\" class=\"wp-image-68740\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/spyfu-screenshot.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/spyfu-screenshot-768x385.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/spyfu-screenshot-150x75.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Enter a competitor\u2019s domain, then click on \u201cTop Keywords\u201d on the left-hand side.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Find Competitors Keywords Using Spyfu\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/nidSLu6pSGM?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>Scroll down, and you\u2019ll find a list of the top-performing keywords in that domain.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\"><strong>If you\u2019re interested in using Spyfu and might be wondering what differences Spyfu has compared to Semrush, check out <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/semrush-vs-spyfu\/\"><strong>Semrush vs. SpyFu: Which Is the Best Tool?<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">5. Find Competitors\u2019 Keywords Using Google Keyword Planner<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">The Google Keyword Planner is Google\u2019s solution to finding competitor keywords for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-choose-right-keywords-1024x381.png\" alt=\"google choose right keywords\" class=\"wp-image-68742\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-choose-right-keywords-1024x381.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-choose-right-keywords-768x286.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-choose-right-keywords-1536x572.png 1536w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-choose-right-keywords-150x56.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/google-choose-right-keywords.png 1902w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">To be able to use it, you\u2019ll need to be in expert mode, and have a Google Business account.<\/p>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li>To start, you\u2019ll need to go to <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" data-type=\"link\" data-id=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Keyword Planner<\/a>. <strong>On the dashboard simply click on discover new keywords.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"413\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-planner.jpg\" alt=\"keyword planner\" class=\"wp-image-68743\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-planner.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-planner-768x352.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/keyword-planner-150x69.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li><strong>Then click on start with a website, and enter your competitor\u2019s URL.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"359\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/discover-new-keywords.jpg\" alt=\"discover new keywords\" class=\"wp-image-68744\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/discover-new-keywords.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/discover-new-keywords-768x306.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/12\/discover-new-keywords-150x60.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<li><strong>Click \u201cget results.\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-4-3 wp-has-aspect-ratio\">Ready to Conduct Your Own Competitor Keyword Analysis?<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Competitor keyword analysis is a clever way to approach search engine optimization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Instead of aiming in the dark and making mistakes, you can target keywords that have proven to be successful. The process requires a thorough understanding of who your competitors are.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Use your discretion and judgment to identify the areas in which you actually want to beat your competitors. Take into consideration the available resources and funds while doing so.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-4-3 wp-has-aspect-ratio\">Enjoyed this article? Let us know in the comments section, as well as any questions you might have.<\/p>\n\n\n\n<p><strong><em>Disclosure:<\/em><\/strong><em> This post may contain affiliate links, and we may earn a small commission, at no extra cost to you. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced in order to help you make the best choice for yourself.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitor keyword analysis is an important skill to master when it comes to outranking your competitors. Everyone wants their pages to be number one in the search engine results pages&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1115],"tags":[1059,59,5456,5902,5910,1582],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":1115,"label":"Digital Marketing"}],"post_tag":[{"value":1059,"label":"Digital Marketing"},{"value":59,"label":"Google Adwords"},{"value":5456,"label":"keyword research"},{"value":5902,"label":"listicles"},{"value":5910,"label":"semrush"},{"value":1582,"label":"SEO marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/09\/competitor-keyword-analysis-1024x506.png",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":11,"category_info":[{"term_id":1115,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1115,"taxonomy":"category","description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","parent":0,"count":199,"filter":"raw","cat_ID":1115,"category_count":199,"category_description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":[{"term_id":1059,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1059,"taxonomy":"post_tag","description":"","parent":0,"count":174,"filter":"raw"},{"term_id":59,"name":"Google Adwords","slug":"google-adwords","term_group":0,"term_taxonomy_id":59,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":5456,"name":"keyword research","slug":"keyword-research","term_group":0,"term_taxonomy_id":5456,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":5902,"name":"listicles","slug":"listicles","term_group":0,"term_taxonomy_id":5902,"taxonomy":"post_tag","description":"","parent":0,"count":179,"filter":"raw"},{"term_id":5910,"name":"semrush","slug":"semrush","term_group":0,"term_taxonomy_id":5910,"taxonomy":"post_tag","description":"","parent":0,"count":70,"filter":"raw"},{"term_id":1582,"name":"SEO marketing","slug":"seo-marketing","term_group":0,"term_taxonomy_id":1582,"taxonomy":"post_tag","description":"","parent":0,"count":175,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/16100"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=16100"}],"version-history":[{"count":34,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/16100\/revisions"}],"predecessor-version":[{"id":86136,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/16100\/revisions\/86136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/68751"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=16100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=16100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=16100"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=16100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}