A.<\/strong> Yes, it is an effective marketing channel despite the rise of social media and\u00a0 social media marketing.<\/p>\nAccording to statistics, it\u2019s the most preferred method consumers want brands to contact them through.<\/p>\n
It also offers $42 in return for every dollar marketers spend meaning it's very cost effective.<\/p>\n
Email marketing allows you to personalize messages based on audiences\u2019 interests, needs, browsing behavior, and stage in the sales funnel.<\/p>\n
It enables your brand to stay at the top of consumers' minds and increase the chances they choose your product when finally ready to make a purchase.<\/p>\n
Q5. Can I send marketing emails to my customers?<\/strong><\/p>\nA.<\/strong> Yes, you can, but only if they\u2019ve given consent and opted in to receive those emails.<\/p>\nYou should also only send emails that add value to your audiences\u2019 lives to increase the chances of a good response.<\/p>\n
Additionally, these emails should help your marketing team nurture leads to conversion.<\/p>\n
Q6. Why are email marketing strategies important?<\/strong><\/p>\nA.<\/strong> The following are reasons your brand should have a strategy for email marketing:<\/p>\n\n- It\u2019s an easy and inexpensive way to reach a large number of consumers.<\/li>\n
- It allows you to address your leads personally depending on their demographics, interests, interactions with your brand, etc.<\/li>\n
- It allows you to speak to consumers at a time that\u2019s convenient for them.<\/li>\n
- It\u2019s easily measurable. You can track bounce rates, delivery rates, unsubscribe rates, open rates, and click-through rates.<\/li>\n<\/ul>\n
Q7. Do I need permission to send marketing emails?<\/strong><\/p>\nA.<\/strong> Yes, you do.<\/p>\nSeveral laws, including the CAN-SPAM act and the CASL laws, govern the use of email marketing.<\/p>\n
For example, you should either have implied or express permission to send campaign messages.<\/p>\n
Implied permission is from those you have existing relationships with. For example, current customers, active members of your club, etc.<\/p>\n
Express permission means that someone agreed to receive campaign messages by entering their contact information in a subscribe form.<\/p>\n
Q8. How many marketing emails can I send per week?<\/strong><\/p>\nA.<\/strong> The frequency of your emails depends on your product, objectives, and customers.<\/p>\nFor example, if you run regular promotions, you can send emails twice or thrice a week. However, this changes if your business model differs from this.<\/p>\n
Your best option?<\/p>\n
Tailor your frequency to your customers. Allow them to choose the frequency through the preferences option.<\/p>\n
They can then decide on the type of marketing messages and how many times they want to receive them.<\/p>\n
Q9. Is it rude to send emails at night?<\/strong><\/p>\nA.<\/strong> It depends on your type of audience.<\/p>\nWhen are they most likely to check their inboxes?<\/p>\n
Now, while some people check their inbox first thing in the morning, others check them before they sleep.<\/p>\n
On the other hand, if your audience works the night shift, waiting till morning to send an email could make you lose a business opportunity.<\/p>\n
So, experiment, test, and establish a great email sending time for your type of audience.<\/p>\n
Q10. How can I legally collect email addresses?<\/strong><\/p>\nA.<\/strong> Avoid buying mailing lists from email service providers, borrowing them, or using email collection services.<\/p>\nInstead, leverage tactics such as:<\/p>\n
\n- Collecting email addresses on your online business website using sign-up forms or pop-ups.<\/li>\n
- Offering audiences valuable offers or content that makes them permit you to message them.<\/li>\n
- Leveraging events to collect business cards or subscribe attendees to your newsletter.<\/li>\n
- Asking for customer consent during the sign-up or checkout process.<\/li>\n<\/ul>\n
<\/span>Ready to Create Your Email Marketing Campaign?<\/span><\/h2>\nEmail marketing is a goldmine of opportunities for digital marketers. Email marketing can boost your profit and help you build better relationships with your subscribers.<\/p>\n
To get the most out of your email marketing campaigns, it is important to have a deep understanding of your audience.<\/p>\n
So, what are you waiting for?<\/p>\n
It\u2019s time to get started.<\/p>\n
Do you have any other questions about how to boost the performance of your email marketing campaigns? Please feel free to ask them in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"
Want to create an email marketing strategy for your business that actually delivers results? Read this post to learn how to create a winning strategy.<\/p>\n","protected":false},"author":1,"featured_media":40956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[979],"tags":[760],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":979,"label":"Email Marketing"}],"post_tag":[{"value":760,"label":"email marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/04\/11-of-the-Best-Ways-to-Create-a-Winning-Email-Marketing-Strategy.jpg",1024,505,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":11,"category_info":[{"term_id":979,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":979,"taxonomy":"category","description":"Stay ahead of the curve and learn about the latest email marketing strategies so that you can keep your campaigns fresh and effective. Get the pulse of the latest email marketing trends with our curated list of the best posts on the topic.","parent":0,"count":31,"filter":"raw","cat_ID":979,"category_count":31,"category_description":"Stay ahead of the curve and learn about the latest email marketing strategies so that you can keep your campaigns fresh and effective. Get the pulse of the latest email marketing trends with our curated list of the best posts on the topic.","cat_name":"Email Marketing","category_nicename":"email-marketing","category_parent":0}],"tag_info":[{"term_id":760,"name":"email marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":760,"taxonomy":"post_tag","description":"","parent":0,"count":55,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/18893"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=18893"}],"version-history":[{"count":26,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/18893\/revisions"}],"predecessor-version":[{"id":89815,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/18893\/revisions\/89815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/40956"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=18893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=18893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=18893"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=18893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Content](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Content-Marketing-Institute.png\" "\\"\\"")
Image via <\/em>Content Marketing Institute<\/em><\/a><\/p>\n