Personalization is the key to impressing your customers, compelling them to purchase and grow your business revenue. And for that, you need a robust customer data management and email automation platform in your arsenal.

This search might have brought you to my guide on Bloomreach Engagement vs. Klaviyo.

While both platforms offer more than just email automation features, they have their advantages and disadvantages.

Bloomreach’s all-in-one platform takes in and unifies data from both online and offline sources, helping you run real-time hyper-personalized marketing campaigns to increase engagement and loyalty, and drive in more revenue.

Whereas, if you’re just getting started with email automation and only want a basic level of personalization, Klaviyo’s free plan may be a good starting point for you. But it is only free for up to 250 contacts and up to 500 emails per month.

So, your choice of the better email automation software will depend on your needs and preferences, including:

• How many contacts or customers do you have?
• How much do you plan on growing your customer list?
• What is the size of your product catalog?
• How many emails or SMS messages do you want to send each month?
• What’s your budget for an email automation software solution?
• How personalized do you want your marketing campaigns to be?
• How much do you value timely customer support?
• Is your current tech stack siloed or are all data sources connected in one single place?
• Would you like to stick to email and SMS or would you like to have more marketing channels in the near future?

Let’s discuss in detail what each of these platforms offers in terms of personalization, customer data intelligence, ease of use, and customer support. This will help you make an informed choice.

What is Bloomreach Engagement?

Bloomreach Engagement (formerly Exponea) is a marketing automation platform powered by a customer data engine (CDE). It has customer data platform (CDP) capabilities that combine customer data, omnichannel automation, AI, and advanced analytics to achieve personalized real-time marketing that can boost revenue, customer engagement, and loyalty.

This software helps you gather and consolidate all your customer, event, and product data (both online & offline) into a single place and activate it to run email campaigns that is so personalized, they feel like magic.

Bloomreach Engagement offers the following features:

• Email marketing
• SMS and mobile messaging (including WhatsApp)
• Mobile app marketing
• Web personalization
• Ad optimization (including Google, Facebook, Instagram, Snapchat, AdForm, and TikTok)
• Marketing intelligence and insights (advanced AI-powered tools, reporting, and analytics)

It integrates seamlessly with most of the popular digital channels —  data warehouses, loyalty, customer service,  and CRM tools, analytics and ecommerce platforms —  like a cherry on top. You can start using it seamlessly in collaboration with your existing business toolkit with the fastest time-to-value.

What is Bloomreach Engagement Used For?

Bloomreach Engagement is built with a customer-first approach which helps you understand your customers like never before.

You’re assured that you can provide highly personalized and relevant experiences to your customers in every touchpoint and lifecycle stage. With increased loyalty as a result, you can also expect increased revenue, growing your business multifold.

You can use Bloomreach Engagement for a variety of purposes:

• Collect data from both known and anonymous users. Unlike some marketing automation tools, Bloomreach starts building out these profiles even before they become known users of brands, resulting in more data to better personalize their brand experiences.
• Create granular and advanced segmentation at scale even during peak seasons such as Black Friday or Cyber Monday.
• Create relevant and engaging experiences for your customers at every touchpoint and stage of their buying journeys.
• Build, automate, and measure the performance of your email, SMS, mobile app, ads, and web campaigns in one place. Choose from a library of beautiful pre-defined templates or create your own masterpiece with intuitive visual editors or HTML.
• Use Pre-built sign-up units to grow your email subscriber list and SMS base, and keep it healthy with built-in preference centers, consent management, and TCPA list validation services. 
• Customize zero-party data collection banners to gather additional preferences and information to make your campaigns more personal.
• Achieve a 99% inbox placement rate with their deliverability and IP warm-up support. Rely on their strong history of GDPR/CCPA compliance and their Smart Frequency Policy which keeps your subscribers happy by selectively managing cadence based on customer engagement. 
• Create omnichannel journeys seamlessly in one single screen with their drag-and-drop editor. Preview, A/B test, and optimize at any point with just a few clicks. 
• Start with the channels that you want and turn more on or off as you go. Basically, get the flexibility to start from anywhere and grow from there.
• Leverage real-time data and AI to predict your customer’s behavior, such as their next purchase, the possibility of churn, the best channel for conversion, or what they’re most likely to buy during a session.
• ​​Personalize email, SMS, or onsite banners with dynamic product recommendations. Show each customer what they’re more interested in, never leaving money on the table.
• Launch out-of-the-box campaigns, workflows, and analytics designed by Bloomreach’s commerce experts to drive revenue and customer satisfaction.
• Plug & Play is a collection of top-performing and ready-to-launch use cases that deliver quick value with minimal effort. These include welcome automation workflow, birthday campaigns, abandoned cart recovery with product personalization, and more.

What is Klaviyo?

Klaviyo is an email automation and growth marketing tool used for delivering personalized messages and experiences to your customers. It comes with a powerful customer data platform (CDP) to help you understand your customer better.

What is Klaviyo Used For?

Klaviyo helps you drive more personalized experiences across different marketing channels like email, SMS, and push notifications.

You can use Klaviyo for a variety of purposes, which include:

• Create detailed customer profiles and segments of your audience.
• Build and automate email and SMS campaigns using a drag-and-drop automation builder.
• Run email campaigns using pre-designed, professional templates.
• Give personalized product recommendations to your customers.
• Use advanced segmentation in your campaigns to maximize repeat sales and order values.
• Grow your email list using targeted forms and banners based on the time a user spends on a page, the number of visits, etc.
• Test your emails, forms, and text messages to learn the best ways to communicate with your customers.

Bloomreach Engagement vs. Klaviyo: Their Features Compared

Before I discuss what makes Bloomreach Engagement and Klaviyo stand out as email marketing automation platforms, let’s take a look at a quick overview of their key features.

	Bloomreach Engagement	Klaviyo
Built-in customer data platform (CDP)
Real-time segmentation at scale
Email marketing
SMS marketing
Sign-up forms and banners	Personalized for each customer/visitor	Same for all visitors
Ads and retargeting	Facebook/Instagram Google Ads Adform Snapchat TikTok	Facebook/Instagram Google Ads
Web personalization	Insert Image
Mobile app marketing	Push notifications App inbox In-app messages	Push notifications
Omnichannel marketing
A/B testing
Product recommendations
Pre-built template library
Analytics and reporting
Predictive data at the customer level
Third-party integrations	130+ built-in integrations with tools like Shopify, Magento, BigCommerce, Salesforce, Mailchimp, Yotpo, Google Analytics, Zendesk, Movable Ink, and more. More custom integrations are possible.	300+ built-in integrations with tools like Shopify, Magento, BigCommerce, Salesforce, Stripe, and GRIN
Customer support	Bloomreach Help Center, email and live chat support	Email support for the first 60 days with its free plan Email and chat support with its paid plans

Now that you’ve got an idea of what these platforms offer, let me show you:

• A glimpse of the user interface of these automation tools
• The key features of Bloomreach Engagement and Klaviyo
• What makes them unique and different from each other
• How to use them to run personalized campaigns

Let’s get started.

1. Run Personalized Omnichannel Marketing Campaigns

Based on my testing, both Bloomreach Engagement and Klaviyo allow you to run personalized campaigns across email, SMS, in-app, and web.

Bloomreach Engagement makes real-time and advanced personalized marketing simple and measurable. It makes it easy to run, manage, test, and optimize different types of campaigns and workflows across multiple channels from one single dashboard.

These include:

• Email campaigns
• SMS campaigns
• Mobile App campaigns
• Web personalization
• Ad optimization and retargeting campaigns

You can track all campaigns under the “Campaigns” tab in your Bloomreach dashboard.

For omnichannel campaigns, you can build end-to-end customer journeys under one single screen in “Scenarios.”

Here you can create, manage, and execute targeted campaigns across channels (email, SMS, web, mobile app, offline).

Personalize workflows for each customer with real-time triggers, customer segments, and conditions. Bloomreach also lets you A/B test and optimize customer journeys across channels at any point.

With Klaviyo, you can create:

• Email campaigns
• SMS campaigns
• Sign-up forms and banners
• Limited mobile push notifications

Just like Bloomreach, Klaviyo also offers a unified dashboard to see all of your email and SMS campaigns in one place. You can create a new campaign by clicking on the “Create Campaign” button at the top-right corner.

Klaviyo also lets you create and test sign-up forms and banners to help grow your email list. But unlike Bloomreach, Klaviyo’s sign-up forms are generic and not personalized to each customer.

You can also target these forms and banners to visitors from a specific list or segment.

2. Create Email Campaigns From Scratch or Use Templates

Creating email campaigns on Bloomreach is easier than you think. Just go to “Campaigns” > “Email campaigns” from the left sidebar of your dashboard.

Click on “Create new.”

A pop-up will appear. You’ll get three options:

1. Use an interactive visual builder to create your email campaign.

2. Import a pre-built HTML template designed by your team.

3. Use an existing Bloomreach email template or one of the project templates you saved earlier.

Whether you start from scratch or use an existing template, Bloomreach lets you customize everything from your logo to the color palette, email content width, images, and your message for the recipients.

You can test and preview your customized campaign across 50+ devices before setting the campaign live.

If you’re creating an omnichannel campaign, you can also create and/or edit an email directly in “Scenarios”. That way, you won’t have to leave the omnichannel orchestration. Pretty cool, right?

With Bloomreach Engagement, you can:

• Target each audience segment with relevant and contextual messages and offers. Use customer properties, computed attributes, behavioral triggers, or any desired metric to match your audience to the right campaign.

• Keep your audience segments updated in real-time, even during peak times like Black Friday.
• Personalize emails at an individual level using AI to ensure each customer resonates with them.
  • AI Product Recommendations to always show what customers find relevant
  • AI Content Generation to speed up and enhance creative writing
  • Optimal Send Time to discover the best time to engage every customer via email
  • 
  • Bloomreach Predictions to predict the customer’s next action, such as best channel prediction, which predicts which customers are best reached via email or SMS
• Choose from a library of predefined templates or create your own masterpiece by using their intuitive drag-and-drop visual email builder or the HTML editor.
• Design, preview, and test emails for individual customers and specific devices.

• Set email frequency on auto mode and manage them based on customer engagement.

We’ll talk more about some of these in the coming sections.

How to create an email campaign with Klaviyo.

The process is almost similar to what we did with Bloomreach. On your Klaviyo dashboard, find and click the “Create Campaign” button located at the top-right corner. 

A pop-up will appear, asking you about the type of campaign you want to create.

Choose whether you want to create an email or an SMS campaign and click on the “Create Campaign” button. It will take you to the campaign box where you can fill in your campaign details.

Next, provide all the necessary information of your email campaign. It could be text-only or you can add visual elements using Klaviyo’s drag-and-drop editor.

When you click on the “Drag and Drop” function, Klaviyo will allow you to pick a pre-designed template and customize it to fit your brand’s needs.

Add your brand’s logo, content, messaging, and any special offer to the template. See how the email will look on desktop and mobile devices. 

Based on my testing, Klaviyo’s drag-and-drop email editor is really smooth and easy to use.

Click on “Save and Exit” when the template satisfies your creative judgment.

Klaviyo will ask you to review your campaign before sending it out.

Once done, you can schedule or send your emails.

3. Drive Actions with Personalized SMS and Mobile App Messaging Campaigns

Want your customers to take actions like completing their purchase or placing a repeat order?

Well-timed SMS messages and mobile app communications such as in-app messages, app inboxes, and push notifications with personalized content can help you drive those actions.

Bloomreach Engagement lets you:

• Identify key target segments based on any metric and calculate aggregated data to drive repeat visits and timely purchases, never missing an opportunity.
• Deliver SMS, MMS, and WhatsApp hyper-personalized and relevant messages by using zero- and first-party data.
• Send engaging mobile app communications within the app environment such as in-app messages like pop-ups or banners. This is great for customers who have blocked their push notifications.
  
  Since the app allows you to add an inbox, you can now send push notifications and store personalized notifications in one place.
• Send product updates, time-sensitive messages, order confirmations, seasonal promotions, special announcements, abandoned cart notifications, and more.
• Track replies to your SMS and MMS messages for further automated, triggered responses.
• Offer a consistent omnichannel experience.
• Allow your customers to select the topics they’re interested in, manage their subscription preferences, and set the frequency with which they’ll receive mobile messages.
• Increase your subscriber list or gather zero-party data and preferences through customizable web layers (i.e., banners) for best-in-class personalization.

Go to “Campaigns” > “SMS campaigns” and create an SMS or MMS using Bloomreach’s WYSIWYG editor.

If you don’t want to start from scratch, you can also select one of the predefined SMS templates for use cases like:

• Welcoming new subscribers
• Announcing discount offers
• Recovering abandoned carts with discount offers
• Alerting price drop
• Notifying when products are back in stock

For in-app messages, go to “Campaigns” > “In-app messages” and create a new in-app message campaign or modify an existing campaign by selecting it.

You can edit the title, body text, button copy, and visuals of your in-app messages.

Bloomreach Engagement lets you preview how your message will look in the app inboxes of your target audience.

Similarly, you can plan and preview mobile push notifications using the Bloomreach Engagement dashboard.

Similarly, Klaviyo allows you to use SMS or text marketing to increase your ecommerce growth and customer retention.

Here’s what you can do with Klaviyo SMS marketing:

• Give tap-to-subscribe welcome offers to your customers.
• Tell them about new product announcements.
• Provide details about coupons and time-sensitive sales promotions.
• Send purchase follow-ups and support surveys.
• Send “back-in-stock” and “price drop” alerts about products the customer showed interest in.
• Strengthen your relationships with built-in contact cards to respond to customers who text you back.
• Get actionable SMS marketing reports.

To create your first SMS campaign with Klaviyo, go to “Create Campaign” > “SMS” > “Set up SMS.”

Choose the countries you want to send SMS messages to.

Fill out your company information.

You can see how your message will look on your customer’s smartphone.

You’re almost done. Just upload your SMS subscribers list or create a form to encourage new SMS subscriptions.

4. A/B Test Your Campaigns for Maximum ROI

You can easily A/B test two or more variants of your email and SMS campaigns with Bloomreach. It allows you to decide the distribution ratio of different campaign variations and the winning combination.

There are two types of A/B tests in Bloomreach Engagement:

1. Automatic winner/traffic distribution: You can let Bloomreach Engagement choose the more effective variant, which will automatically run for most of the audience.
2. Custom distribution: You can manually specify the distribution for the probability of occurrence for each variant.

To set up an A/B test for email campaigns, navigate the “A/B Test Setup tab” under “DESIGN.”

You can choose between two types of tests: Automatic winner distribution or Custom distribution. Read more on A/B tests in our detailed guide.

To set up A/B testing, you have to enable the A/B testing feature by turning on the button in the set-up or by clicking the “Enable A/B test” button.

To navigate between the designs for each variant or add new variants, use the A/B test menu in the top-right of your email editor. You can switch between the different variants and design the campaign for each version separately.

Something similar to A/B testing but more sophisticated within Bloomreach is “contextual personalization.” This is an AI-powered feature that sends the variant that resonates better with each individual customer instead of sending the winning variant to all customers.

For example, if you’d like to show a banner with an attractive offer such as “Get 10% off” or “Get free shipping,” contextual personalization will analyze your customer data and automatically show any one of them to the appropriate customers.

Klaviyo also lets you A/B test your campaign content and the send time. You just need to click on the “Create A/B Test” button while creating your campaign.

Fill out the required details and you’re done.

I think both Bloomreach and Klaviyo are good as far as A/B testing is concerned. However, Bloomreach also lets you add A/B testing as a node within scenarios (their omni channel orchestration tool) so that you don’t have to leave the page that you’re working on.

5. Build Valuable Relationships with Smarter Segmentation

Bloomreach’s segment and audience builder is the first step toward delivering experiences that are relevant and contextual to each customer and potential buyer.

It allows you to segment your customers and audience into smaller groups based on:

• Common characteristics or activities
• Demographic attributes such as age, gender, geographic location, etc.
• Interests and purchasing behaviors
• Real-time customer data regardless of which channel (offline or online) they interacted with you
• Predictions of the customer intent to take an action, such as buying a product or becoming a lapsing customer
• Number of purchases a customer has made in a defined period of time
• Average order value (AOV), customer lifetime value (LTV) or recency, frequency, and monetary value (RFM), loyalty level, and more
• Number of days before the customer’s birthday
• The channel they prefer to communicate – email or SMS

Segmenting your audience helps you better understand the needs and preferences of each group and tailor your products and services accordingly.

You can also use these insights to identify untapped consumer segments and get ideas for new products and services.

With this computing platform, you can create any metric and trigger a campaign off of any data you like.

Bloomreach’s RFM segmentation, which categorizes your customers based on their interactions with your website, is its true strength. RFM stands for recency, frequency, and money.

Bloomreach Engagement will calculate the RFM score (1-5) of each of your customers and group them into 11 different segments.

How to use audience segmentation for your Bloomreach campaigns

Just go to “Analyses” > “Segmentations” > and create a new segmentation, or use existing ones.

You can get data about the number of customers in each segment and also see the movement of users from one segment to another over a specific period of time.

For example, here’s a segmentation report based on customer loyalty:

The best part about Bloomreach’s segmentation feature is that you can predict how things will change over time by tapping the “Predict next time” option at the end of the chart.

What about Klaviyo?

It allows you to segment your audience based on:

• Real-time shopping behaviors
• Historical data, as old as when your store was first launched
• Built-in predictions about future behaviors of your customers
• Other data imported from your ecommerce or CRM system
• Activity tracked by Klaviyo
• Geolocation
• Product-specific audiences
• Unengaged customers
• Customers who are likely to buy in the next 10 days

Watch the explainer video below to learn how Klaviyo list segmentation works:

6. Track All Important KPIs in One Place

Bloomreach’s dashboard allows you to track all essential KPIs (key performance indicators) on one screen.

After running a campaign you will be able to evaluate its performance. If you want to do this, go to “Campaigns” > “Email campaigns” > Select the campaign.

Go to the “Evaluate” tab and see all important metrics related to that campaign such as delivery rate, open rate, and click-through rate.

Under the “New Evaluate” tab, you will find an out-of-the-box dashboard containing different data and tools that are useful for evaluating your campaign. Under the “Results” sub-tab, you will find all key metrics for evaluating your email campaign in a comprehensive and easy-to-read layout.

Clicking on the “Click map” sub-tab will allow you to preview and use click heatmaps for analyzing your customers' interactions with the campaign.

You can also track critical metrics from different campaigns by visiting “Data & Assets” > “Metrics.”

To overcome the complexity of analytics, Bloomreach’s Analytics and Reporting Template Library gives you the option to work with user-friendly predefined templates based on popular use cases.

You can use these templates as they are, customize them, or create yours from scratch.

For the dashboard templates, navigate to Overview > My dashboards > +Create new.

For the report templates, navigate to Analyses > Reports > +New Report.

You can also give feedback and suggest new templates for Bloomreach to work on it next.

Similarly, you can visit Klaviyo’s “Analytics” section from the left sidebar to track, evaluate, and compare data from all campaigns.

7. Use Predefined Campaigns, Workflows, and Evaluation Dashboards

Bloomreach also offers ready-to-use top-performing templates with pre-set analytics in its Plug & Play library. These templates have been developed by Bloomreach’s ecommerce experts and can help you get more value in less time.

Using the templates can help you speed up the adoption process, ROI, and the learning curve.

Here are a few ready-to-launch use case templates of Bloomreach:

Their library is comfortably located within the main menu on the left side.

All use cases currently available in the library are in the form of tiles. They are further separated into categories based on the channel they utilize such as email marketing, SMS, and web personalization.

Every tile comes with a detailed overview, including what goal the use case serves, what metrics it can help improve, and the maturity/difficulty of the use case.

Klaviyo also offers some pre-designed Flows for different use cases. You can use these flows to get started with your automated marketing campaigns.

8. Optimize Your Ecommerce Store for More Conversions

I found a suite of features that differentiate Bloomreach and Klaviyo the most.

Bloomreach has two tools that beautifully complement each other but are not mandatory for businesses to get together:

• Bloomreach Engagement, which is their marketing automation platform powered by a Customer Data Engine (CDE)
• Bloomreach Discovery, which includes a suite of search optimization, strategic merchandising, content personalization, and automated SEO

When you use both of these tools, you can also optimize your ecommerce store for more conversions. It lets you:

• Understand customer intent and display smarter site search results for more conversions.
• Use a customer’s historical and in-session data to deliver personalized search results. It means showing two different product options when two customers search for “sneakers.”
• Personalize every touchpoint at any point of the customer journey to create magical experiences and never leave money on the table.
• Built-in A/B testing to maximize returns from your site optimization.
• Rule-based and AI-powered recommendations to increase upsell and cross-sell revenue.
• Add a product showcase or grid to any page on your ecommerce site and make it shoppable.

For this to happen, Bloomreach provides seamless integration with many popular commerce platforms, including Shopify, Magento, and BigCommerce.

Watch this explainer video to understand how this ecommerce site content personalization works:

Optimizing your ecommerce site search and browsing experience based on customer data is something Klaviyo doesn’t offer, at least at the moment.

So, if you want a platform to optimize your customer’s ecommerce experience on and off the website, Bloomreach is the platform for you.

To learn more about any of these platforms, you can request a demo from their respective teams.

Bloomreach vs. Klaviyo: Their Pros and Cons

Bloomreach and Klaviyo have their own set of advantages and disadvantages. The better email automation platform choice for your business totally depends on your needs and budget.

The Pros and Cons of Bloomreach

The Pros and Cons of Klaviyo

Bloomreach Engagement and Klaviyo: Their Pricing Plans

Bloomreach offers custom packages so it has no definite pricing plans.

You need to connect with their sales team to discuss the products (Bloomreach Engagement and Bloomreach Discovery) and features you need and request a quote.

This quote will differ depending on:

• The number of customers you have
• The number of products in your catalog
• The number of emails and/or SMS messages you send

Want to know how much Bloomreach would cost for your business?

Bloomreach also offers multiple packages and add-ons that make it easy to start anywhere and build as you grow. All base plans are channel or module-specific so you get the most out of the platform to solve immediate pain points and then have the flexibility to build your own Engagement platform.

A Bloomreach subscription broadly consists of two parts: a package fee and a usage fee. 

• Package fee: You only pay for the package (say, email marketing) you want to access. There are six packages to choose from. You can get started with the channels and capabilities you need today and turn on more as you grow.
  
  You can also add optional add-ons that will significantly enhance your marketing program but with the flexibility to add them when you’re ready for them.
• Usage fee: After choosing the package, pricing is then usage-based so you only pay for revenue-generating actions. This includes a communication fee (the number of emails and/or SMS messages you send) and data-related consumables as you attribute every action in the customer journey to a conversion.

The more the usage, the lower your per-unit price, so growing with Bloomreach is a win-win.

All packages include access to the Customer Data Engine, Bloomreach's data and analytics core, support, and access to documentation and best practice sessions.

Learn more about Bloomreach packages on their pricing page.

To evaluate how much it would cost your business:

Klaviyo offers a free plan for up to 250 contacts. This plan is perfect for getting started and testing the Klaviyo customer platform.

Here are the inclusions of Klaviyo’s Free plan:

• 0-250 contacts
• 500 email credits per month
• Built-in customer data platform (CDP)
• 150 SMS/MMS credits per month
• Email support for the first 60 days of using it

Once you’re familiar with the platform, you can opt for Klaviyo’s Email or Email and SMS plan, based on your preferred channel of customer communication. Both plans offer email and chat support.

Here are more details about the cost structure of Klaviyo’s plans:

The cost of both plans increases with an increase in the number of contacts you have. The cost of Klaviyo’s Email and SMS plan will also vary if you increase or decrease the number of monthly SMS/MMS credits.

This was all about the features, use cases, and pricing plans of Bloomreach and Klaviyo.

You may also want to explore and try other powerful email automation platforms before making a choice. So, here’s another post to guide you.

Bloomreach Support vs. Klaviyo Support

Based on extensive industry research, verified customer reviews, and my own experience with their support team, Bloomreach offers excellent support. Their team is quick to respond to emails and live chat within the platform.

You can also learn how to make the most out of Bloomreach products (Engagement and Discovery) from its knowledge base and explore its use cases.

This resource library consists of not just written guides but useful videos and webinars as well. So, you won’t need to connect with their support team for simple things.

Bloomreach also has a Help Center, where you can submit a ticket after logging into your account. It also updates you about training sessions on different features and use cases. You may attend the one you find relevant.

What about Klaviyo’s customer support?

As a freemium user, you’ll get email support for the first 60 days only, which may not be sufficient for users who are new to email automation.

Klaviyo offers email and chat support with its paid plans.

One good thing about Klaviyo is its resource library, which consists of:

• Live training on how to get started
• Courses and certifications
• Case studies of companies that have grown with Klaviyo
• Useful product updates, guides, and reports

Just like Bloomreach, Klaviyo also has a Help Center where you can find answers to your questions. The company also has a community forum that allows you to connect with other Klaviyo users to learn from them or share your experiences with them.

Bloomreach Engagement vs. Klaviyo: Frequently Asked Questions

Bloomreach Engagement vs. Klaviyo: My Final Verdict

Bloomreach Engagement and Klaviyo are two different platforms designed to serve different purposes. So, it's not really possible to provide a “verdict” on which one is better.

Bloomreach Engagement helps businesses deliver personalized and optimized experiences across channels, including web, mobile, email, and SMS messages. You can also run retargeting ad campaigns across Facebook, Google, Adform, and Snapchat using Bloomreach.

Klaviyo, on the other hand, is a marketing automation platform that focuses on email marketing campaigns, SMS campaigns, signup forms, and integrations with other marketing tools.

Both platforms have their own strengths and weaknesses, and the choice between them depends on your specific needs and goals.

If you're looking to deliver personalized commerce experiences across multiple channels, Bloomreach may be the better option. If you're focused on email and SMS marketing, Klaviyo may be the better choice.

Ultimately, the decision between Bloomreach Engagement and Klaviyo (or any other email marketing platform) should be based on a thorough evaluation of your business needs, budget, and technical requirements.

You may also want to check out my review of Bloomreach Engagement and another comparison post on Bloomreach vs. Salesforce.

So, how can you make sure that your emails are memorable? That’s where video email marketing comes in. 

Videos in your emails can add a level of visual appeal which draws people in and keeps them engaged with your content. It allows you to bring your message to life and even make long-form content easier for your target audience to digest.

If you are planning an email marketing campaign, you should definitely consider adding videos to your emails. 

In this post, I’ll discuss all of the benefits of video email marketing and how you can make the most of it. I’ll also share video email marketing examples that you can draw inspiration from.

What Is Video Email Marketing?

Video email marketing involves embedding video content or even GIFs within emails to engage subscribers and increase your click-through rates. With video email marketing, you can deliver messages more interactively than traditional email.

It can be used to promote products or services, announce offers, introduce new content, share customer stories, and more.

What Are the Benefits of Video Email Marketing?

Video email marketing can be beneficial for companies across every niche and industry. It provides an opportunity to differentiate your message and create a stronger connection with potential customers. 

Here are the benefits of using videos in email marketing:

• Improved Understanding: Video email marketing enables you to show, rather than tell prospective customers about your offerings. With videos, you can demonstrate the features and benefits of a product or service in an easy-to-understand manner. 
• Increased Credibility: Videos can help you establish your brand’s credibility, as it can help viewers get a better idea of who you are, and what you offer. By using real-life examples and customer testimonials, you can demonstrate your trustworthiness.
• Better Engagement: Videos provide you with a more interactive and engaging experience. Videos are visually stimulating, which helps attract attention from viewers, making them more likely to click through or share content.
• Improved Conversion Rate: 81% of marketers say that videos have helped them boost sales. When you add videos to emails, you can effectively demonstrate your product’s or service's features. 
  
  You can even highlight its benefits, and value proposition compared to competitors, helping to convince consumers that it is the right choice for them.

• Better Brand Recognition: Video in emails can lead to better brand recognition through visuals that help customers easily recognize and remember your product or service. This could include incorporating logos, brand colors, or specific fonts to create a recognizable brand identity.
• Humanize Your Brand: Videos in emails can help you humanize your brand by showing the faces and stories of the people behind your product/service. 
  
  This could include customer testimonials, interviews with employees, or even clips that demonstrate how a product/service is helping to make a difference in people's lives.

In a nutshell, it’s going to help you get more customers and grow your business. Before you give it a go, let’s see when you can use video email marketing.

When to Use Video Email Marketing: 11 Types of Emails You Can Add Videos To

Videos can be incredibly versatile when used in emails. They can be used to convey information, entertain, explain complex concepts, or simply engage a viewer. 

Here are some types of emails where you can embed videos in:

1. Newsletter Emails

Adding videos helps draw attention to the important content in newsletters, making your message easier to digest and share. When deciding which videos to add to newsletters, the video should have a direct connection to your newsletter's purpose. If you feature the latest posts on your website, make sure the video you add summarizes what your audience can expect.

If it’s an industry-related newsletter, consider videos related to new developments in the field. Your video should also be concise and easy to understand, as readers may not have a lot of time to watch lengthy videos.

2. Welcome Emails

Welcome emails are an opportunity for you to make your customers feel connected to your brand. You could either introduce them to your brand mission and values or focus on your offerings. Based on the message you want to convey, you should select a relevant video.

For example, if you are introducing a new product or service, then an explanatory or demo video is a great way to show customers how it works and why they should be excited about it.

If you want to make customers feel appreciated, then consider including a thank-you video from your team or an inspirational video about your company's mission.

Whatever video you choose to add to your welcome email, make sure it reflects the tone and style of your brand. This will help ensure that subscribers have a positive impression when they receive your message.

3. Product Launch Announcements

When deciding which videos to add to a product launch announcement, think about the purpose and audience of your announcement. 

Videos that highlight key features or demonstrate how the product works are ideal for product launches, as these will help educate viewers about what you’re releasing.

You may also want to consider adding a video from a spokesperson or influencer who has used your product. Such endorsements can help you win fans and boost your credibility.  

Finally, don't forget to include calls-to-action (CTAs) in your videos so viewers have clear instructions on how to purchase the product or learn more about it.

4. Follow-Up Emails

Follow-up emails should be sent regularly in order to keep the conversation going and ensure that you remain top of mind. To create an effective follow-up email with video content, consider what stage in the customer journey your prospect is in. 

If they are at the beginning of their journey, they may need more information about your product or service. A video that provides an overview of what it offers is best. 

On the other hand, if they are close to making a purchase decision, then you may want to include a video testimonial from one of your existing customers.

If they have already made a purchase, your goal should be to keep them engaged. You can send event updates, product launch emails, or exclusive deals.

5. Customer Support Emails

Videos provide visual explanations of products and services, which can be easier to understand than written instructions or support documentation. That’s why it is a good idea to add videos to customer support emails.

Screencasts, how-to guides, and tutorials all help customers better understand the product or service they’re using. You can also share instructional troubleshooting videos in emails for better user experience. This provides a more comprehensive way of learning and helps foster knowledge retention.

6. Event Reminders and Follow Ups

Video content allows you to create content that is personalized or tailored toward a specific event. This allows you to remind subscribers about an upcoming event, whether it be a sale, launching a new product or service, or hosting a live show. 

Using creative visuals are easier to remember than words and videos provide an immersive experience that can reinvigorate customer interest and increase attendance rates.

When you’re hosting an event, you can include a video in your email that introduces your readers to the keynote speaker. This gives a more personalized touch to your email marketing campaigns.

7. Success Stories

When it comes to success stories emails, you could feature a satisfied customer talking about their experience with your brand. This can inspire trust in your brand and showcase the impact that you have on others. 

If you want to create a more emotional connection with your customers, then consider using an inspirational story video. 

This type of video often focuses on a customer's journey from challenge to success and your brand's impact on their life. It can motivate viewers to pursue their goals and establish a deeper connection with your brand.

8. Company Culture

Showcasing your company culture in emails is a great way to show potential customers, clients, and employees what your business stands for and the values you uphold. 

Such emails also serve as an effective recruiting tool, as potential employees will be able to get a better sense of what it’s like to work at that particular organization. 

Videos featuring employees talking about what they do and why they love it is a great way to introduce your workplace. You can also give a glimpse of how your products are made and share some behind-the-scenes action in email videos. 

Additionally, videos that show the impact your company has had on the community can be a powerful way to give a positive impression of your company. You could also highlight any charitable efforts or corporate social responsibility (CSR) initiatives that you’ve undertaken. 

9. Festive Greetings

When it comes to festive emails, there are a few types of videos that will work best. Depending on your brand messaging, you can opt for humorous videos, heartfelt messages, or branded content. 

If you’re trying to be funny, consider adding a GIF or short video clip that spoofs a holiday classic. If your message is intended to be heartfelt, try adding a short video of someone talking about what the holiday season means to them, or why it’s important to them.

And if you want to feature branded content, create a video that shows off your company’s products and services in relation to the holiday season.

10. Product Demonstrations

Product demo videos can help customers understand the value of the product including the features and benefits it offers.

Furthermore, having a visual representation of a product or service enables customers to make informed decisions about what they’re buying.

When you are creating product demo videos to add to your emails, you have a few different options to choose from. You could include a video that is narrated by someone from your company, showcasing the features of the product or service and explaining its benefits.

Or you could create a tutorial-style video demonstrating how to use a product or service. 

Additionally, screenshots with annotations can be used to quickly demonstrate components of a product or service. Finally, animated explainer videos are great for conveying complex concepts in an interesting way.

11. Thank You Emails

Adding videos to a thank you email is a great way to show your customer appreciation. Depending on the type of relationship you have with the recipient and the context of the message, you can add different types of videos to your thank you emails.

For customers who have been long-time supporters of your business, adding a video that highlights their loyalty and achievements can be an excellent way to thank them. 

You can also thank them for their contribution to your business and show how they are helping make an impact. Such thank you emails with videos are a great way to encourage customer loyalty and build stronger customer relationships. 

Whether you want to boost brand awareness or increase your sales, video email marketing can help you. Now that you know the types of email videos you can create, let’s have a look at how you can add them.

How To Add Videos to Your Emails

There are a few different ways to add videos to your emails. The good news is that none of them require in-depth technical knowledge. You can add videos to emails using the following methods:

1. Add a Play Button to an Image

The easiest way to add videos to your emails is to overlay a “Play” button on top of the static image. This indicates to the email subscribers that the image you’ve added is actually a video.

To add the video, you can link the image to the hosted version of the video. It can be on your website, YouTube, Vimeo, or any other such online platform. 

The best part is that all email clients support this method. As long as the image that you’re adding is not blocked, this method will work. 

2. Add Links in Your Email Body

If you don’t want to embed videos or use larger files, you can add a link to a video hosted on another platform. 

You can include a link in your email that directs readers to an external landing page or website where they can view the video. This is an easy way to share videos without taking up too much space in emails.

Also, note that Gmail will show YouTube videos as attachments at the end of your email. If any user clicks on the email attachment, the video will play in the inbox itself. It won’t redirect the user to YouTube.

3. Create a GIF From Your Video 

Creating GIFs from your videos is a great way to get attention from your readers without overwhelming them. GIFs can be used to quickly capture the main message of the video, and you can even create different versions of the same GIF for different audiences or purposes.

GIFs can add personality, humor, and creativity to emails that may not have been there before. They can also help break up long email chains or draw attention to important information.

And since GIFs are smaller files than videos, they take up much less bandwidth and time to download. It can make your message more engaging and easier to digest for your readers. 

Here is an example of how you can use GIFs to make your emails more engaging:

To create GIFs from videos, you can use free video-to-GIF converter tools like EZ GIF. All you need to do is add your video and choose the time duration from where you want the GIF to start and end. In a few seconds, the tool will generate a free GIF for you.

4. Use a Specialized Video Email Marketing Platform

Email marketing software can make adding videos to emails simple and straightforward. With most email marketing services, you're able to edit the videos before you send them out. 

This includes trimming footage, adding captions, changing aspect ratios, and adjusting brightness levels. 

By taking the time to edit your videos, you'll ensure that they look their best when sent to your subscribers. This can help boost the engagement of your emails and make them more effective for driving conversions. 

Furthermore, having this kind of control over videos allows you to ensure that the content is on-brand, which can be important for establishing trust. 

We’ll discuss more about the best video email marketing platforms later in this post.

5. Embed Your Video Directly in Your Email

If you want to directly embed videos in your emails, you can use a special HTML5 code. Before I go further, let me tell you that this method is not as straightforward as the others and requires some technical knowledge.

Here is the HTML5 code you can add to embed a video in your email:

<video poster="path of the poster image" width="100%" height="50%" controls="controls">
<source src="path of the video" type="video/mp4">
<a href=" path of the same video uploaded on youtube">
<figure><figure><img src="path of the video image" width="100%" height="50%" alt="image instead of video"></figure></figure>
</a></video>

There is a catch with this method – Not all email providers support HTML5. 

Gmail, which is one of the most popular email providers, does NOT support this method of embedding videos in your emails. 

On the other hand, Outlook, Apple Mail 4, 5, 6, iPhone Mail, and iPad Mail are compatible with HTML5 videos. 

If a Gmail user tries to open an HTML5 video, they will only see a static image with a link to the added video. In some cases, it could also lead to an image that doesn’t load or show the link. 

Considering the limitations of this method, I would recommend that you avoid using it to add videos to your emails.

Video Email Marketing Best Practices: 9 Tips to Keep in Mind

Whether you are yet to start or already have a video marketing campaign running, 

it’s always worth taking a look at the best practices. Here are some tips that will help you ensure that your video emails have maximum impact and reach:

1. Keep Your Video Short 

Keeping your videos short in emails is an important part of video email marketing because it helps to keep the viewer's attention. Attention spans are shorter than ever, so if you make a video that is too long, you risk losing the viewer's interest. 

In fact, people find short-form videos to be 2.5 times more engaging than long-form video content. 

By adding short videos, you can capitalize on their limited attention and deliver only the most important information efficiently. 

The optimal length for a video in your email should be 30 seconds or less. Longer videos can be used as teasers to link to other related content but they shouldn't take up too much time in the main body of the email.

2. Optimize Your Video for Different Devices 

Optimizing the video you send in emails for different devices is important because not all viewers will be using the same device to view your video. Some subscribers may check it on their mobile devices while others might be plugged into their desktops. 

Different devices have different screen sizes and may affect the way your video appears.

By optimizing your videos for different devices, you can provide a consistent and enjoyable viewing experience regardless of the device.

It can also ensure that the email videos display properly and that your message is delivered clearly and accurately.

3. Include the Word “Video” in Your Subject Line

Adding the word “Video” to an email subject line can be a great way to draw attention and encourage people to click on your message. 

By including this keyword, viewers will know right away that there is a video involved, making them more likely to open the email to watch and get engaged with the content. 

You could use the word “Video” in brackets at the beginning or at the end of the subject line.

For example, if you are sending a tutorial video about running an effective blog, your subject line could be something like “[Video] Learn How To Run An Effective Blog. This serves to alert potential viewers that there is a video within the email and encourages them to open it. 

4. Add Captions to Videos

When checking emails, many users may have muted audio. Adding captions to your videos ensures that readers of your emails can still understand the message you’re conveying even if they don’t have access to sound.  

This makes your emails more accessible for everyone and eliminates any barriers that could prevent them from watching the video.

5. Enable Autoplay and Disable Sound

If you want to make sure that people actually watch your email video content, ensure that you enable autoplay. This way, the videos will start playing as soon as a person opens an email, and it can help draw attention to the content.

At the same time, you should keep in mind that many people don’t want to hear sound playing automatically when they open emails.

They might be in a professional environment or simply might not want to hear the audio. So, it is recommended that you disable the sound when the video starts autoplaying. 

6. Place Videos in Emails in Strategic Places

Adding videos strategically is a great way to maximize user engagement and capture viewers’ attention. Placing the video in the upper fold of the email ensures that it is visible as soon as the viewer opens the email, so they do not have to scroll down and search for it. 

This also helps create a more visually engaging experience for viewers and encourages them to watch the video and take action quickly. 

It is also a good idea to place descriptive titles above or below the video to tell viewers what they will be seeing. It is also important to include a clear call-to-action, such as “Click here to learn more,” at the end of the video so that viewers know exactly how they can take the next step.

7. Pay Attention to Thumbnails

Thumbnails act as a video preview that entices readers to click through and watch. It’s an opportunity to make a good first impression and capture attention. Pick an attractive thumbnail that can grab someone’s attention while they are only skimming through your email.

When sending video emails, it is important to reduce the size of thumbnails. This will help keep your messages from being marked as spam. Large files from unknown senders can trigger spam filters and drastically reduce your open rate.    

It is recommended that you keep all images (including thumbnails) below 2.7MB. This will also reduce loading times for those accessing your emails on mobile devices. So this ensures that your audience receives a better user experience when viewing your emails.

8.  Use High-Quality Graphics

High-quality graphics can be the difference between an email that stands out and one that gets lost in the shuffle. When you include videos in your emails, it's important to make sure that all of the visuals look polished and professional. 

Not only will this help to catch the attention of readers, but it will also give your brand a more polished, reputable look. 

You can use digital filters and effects to enhance the aesthetics of your video content. Additionally, post-production techniques like color correction can help make sure colors look accurate and balanced. 

9. A/B Test Your Email Videos

When it comes to videos, A/B testing can help you determine which videos are more effective at engaging your audience and increasing conversions. 

There are several key elements that you should A/B test for maximum impact. These include:

• The length of the video: Different audiences may prefer different lengths of videos. Some people may want a short and sweet introduction or summary of the content, while others may prefer a longer video that dives more deeply into the topic.
• The content of the video: You may want to test different types of content in your videos. Do people respond better when they see a person speaking directly to them, or when they get visuals like charts to help explain the concept?
• The placement of the video: Some people prefer the video to be at the top of the email, while others may prefer it towards the end. Experiment with different email video positions and see which one gets better results.
• The tone of the video: Try using different tones in videos and seeing how your audience responds. A more lighthearted approach could work for some audiences, while a more serious one could be necessary for others.

By testing these different elements, you can get a better understanding of what resonates with your audience and improve the effectiveness of the videos in your emails. With the right strategy and A/B tests, you’ll be able to optimize your video content for maximum impact.

5 Video Email Marketing Examples For Your Inspiration

If you're looking for inspiring video email marketing examples to create your own campaigns, look no further! I’ve picked 5 video email marketing examples that I received in my inbox. Check them out to get your creative juices flowing:

1. The Minimalists’ Newsletter

The Minimalists is a website, podcast, and public speaking movement run by authors Joshua Fields Millburn, and Ryan Nicodemus. They promote the idea that living with fewer material possessions can lead to more fulfillment in life. 

Through their website, podcast, and talks, The Minimalists provide practical advice on how to pursue a minimalist lifestyle and improve your quality of life.

In their newsletter, they promoted a short video on decluttering and even included a link to their podcast in the description below. 

They’ve included the video links in the upper half of the email right under the heading. It’s placed there so that the focus of the reader is on the video content. 

2. JotForm’s GIF Addition

JotForm is an online form builder that allows you to create forms and surveys quickly and easily. They have mastered the art of using GIFs in emails by creating entertaining messages that stand out from other email campaigns. 

JotForm's email with GIFs is a great example of how to add a video without actually adding one. The use of an animated GIF allows viewers to quickly get the main idea of the message while still being visually engaging and memorable. 

They have also added a play button on top of the GIF so your subscribers know that they can click on it to watch a longer video.

3. HairStory Studio’s Cross-Promotion

Hair care company, HairStory Studio’s email marketing strategy is clever as it combines

various digital marketing aspects. 

Firstly, it showcases the latest haircare trends and helps keep customers up-to-date with the newest products available. Secondly, by promoting its TikTok handle, HairStory Studio is able to reach a wider audience and engage with potential customers. 

Finally, the email highlights HairStory Studio’s brand identity to ensure its messaging remains consistent across different platforms. This allows them to build trust with their target market and develop a strong online presence. 

4. ContentBot’s Meme Marketing

ContentBot's email using memes as GIFs to introduce their new report is a creative way to engage their audience. Memes are relatable and immediately draw attention, making them the perfect tool for quickly getting your readers interested in the report.

They draw the audience in with a light-hearted meme in the upper fold of the email. As you scroll down, there are other videos related to content marketing – the topic of their newly released report. 

If you want more tips on how to use memes to engage your audience online, you should check out my post on meme marketing.

5. LeadsBridge’s Follow-Up Email

LeadsBridge's follow-up email is a great way to highlight the collaboration between them and Meta. By sharing Meta's explainer video, they can give customers an insider look at how the two companies work together to provide the best experience possible. 
This allows LeadsBridge to showcase their connection with a key partner, which provides more credibility.

Sharing a partner video in your email is an excellent way to collaborate with others without having to produce your own videos. It's also a great time-saver and can help you access new content. 

Which Are the Best Video Email Marketing Platforms out There?

Video emails are incredibly effective for video marketing, but they can be difficult to do properly without the right tools. Specialized video email platforms provide an easy way to create video emails and ensure that they reach their intended recipients with minimum effort. 

Such video email platforms make video email creation simple, allowing you to upload video files directly from their computer or online video hosting platforms. Plus, they offer the option to customize these video emails with text, images, or other multimedia elements. 

In addition, they also allow for video analytics tracking so that you can monitor open rates, view times, and click-through rates. By using video emails and specialized video email platforms, you can maximize the potential of your video campaigns. 

If you are looking for the best video email marketing platforms, here is a list that you should check out:

1. MailerLite

MailerLite allows you to add videos to your emails through their video blocks. You can easily drag and drop them anywhere in your email content. All you need to do is add the URL in the Content Tab and choose how you want to display your video.

You can either add your video as an image or create a GIF from it. Alternatively, you can also upload a separate image. You can even customize the video background and add a play button to the videos you add to your emails.

Key Features

• Embed images, videos, or GIFs in your emails to engage your audience and drive more clicks and conversions.
• Connect easily with Bonjoro, Zoom, Playable, and other popular apps
• Automate email sequences and workflows with a simple yet powerful automation builder.
• A/B test your subject lines, content, and send time to improve your open and click-through rates.
• Track your campaign performance with real-time analytics and reports.

Pricing

• Free Plan: $0/month for up to 1000 subscribers
• Growing Business Plan: $9/month for up to 1000 subscribers
• Advanced Plan: $19/month for up to 1000 subscribers
• Enterprise Plan: Please contact their sales team for a custom quote

2. GetResponse

Adding a video in GetResponse is similar to adding a video on MailerLite. You can add video blocks along with the URL to add a video to your email.

After that, you can add a play button and change its color, size, and shape. In addition to that, you can also adjust the spacing and alignment of your video blocks. Before you finalize your email design, you can preview how it will appear on desktop and mobile devices.  

Key Features

• Create automated email sequences easily.
• Access a range of free email templates.
• Choose from thousands of GIFs from GIPHY to add to your emails.
• Access 2.000.000 free Shutterstock Images to enhance your email designs.
• Use dynamic email content to personalize your emails and increase engagement.
• Conduct A/B tests on subject lines to optimize open rates.

Pricing

• Free Plan: $0/month
• Email Marketing Plan: $15.58/month billed yearly
• Marketing Automation Plan: $48.38/month billed yearly
• Ecommerce Marketing Plan: $97.58/month billed yearly

3. Brevo (formerly Sendinblue)

Brevo doesn’t advise you to embed videos directly into their emails as it may affect email deliverability.

Instead, they recommend that you insert a static image via the Image Block on their platform and add a URL link to it. You can add links to videos on YouTube, Vimeo, Facebook, or any other landing page.

If you want to add a GIF, you can replace the static image box with a GIF. Brevo will play it in a GIF in the final version. 

Key Features

• Access a library of pre-designed email templates
• Personalize emails by dynamically adding recipient's name
• Create and design emails with a user-friendly Drag & Drop Editor
• Utilize pre-built workflows to automate campaigns and save time
• Reach customers on-the-go with SMS marketing
• Connect with customers through WhatsApp marketing.

Pricing

• Free Plan: $0/month
• Starter Plan: $25/month
• Business Plan: $65/month
• Enterprise Plan: Please contact their sales team for a custom quote

Ready to Get Started With Video Email Marketing?

Video email marketing can be an effective way to create meaningful connections with customers and boost conversions. With the right tools and creative messaging, it can become one of the most powerful email marketing strategies available in today's digital age. 

Make sure you don't miss this valuable email opportunity – start adding videos to your emails today! 

Do you have any questions related to video email marketing? Please feel free to add them in the comments section. I’ll be happy to answer them for you.

Have you seen an exciting-looking ebook or article, signed up for a newsletter so you could download it, but still felt like you missed something? 

For many companies, new newsletter subscribers only see the first email or two sent after they subscribe. This makes it important that new subscribers know all the valuable information shared in each newsletter.

Drip marketing can significantly help when you want to reach each new subscriber with targeted, relevant information different from your regular mailing list.

Today, I'll take a closer look at drip campaigns, why they're effective, and how you can create a drip campaign and cultivate a lead into a customer.

What Is Drip Marketing?

Also called an automated email campaign, drip marketing is a form of email outreach. It involves emails that are automatically sent to an audience based on a schedule or a user based on specific user actions.

With drip campaigns, relevant information is sent to the right person at the right time. For example, you can set up a drip campaign that sends every new subscriber a welcome email.

And, actually, you can set a drip campaign for anything based on customer actions. Some actions a customer may perform include:

• Signing up for a service
• Making a purchase
• Abandoning a shopping cart
• Registering for a virtual event
• Downloading an ebook

The options are limitless, from nurturing a warm lead to converting a blog subscriber or prompting an action from a shopper. 

The starting point is segmenting your email list and assigning different triggers to the different segments of your subscribers.

Drip emails are crafted ahead of time and only need to be personalized when being sent.

With drip campaigns, you send content that is relevant to the customer’s interests.GetResponse reports that automated emails resulted in a 90.09% open rate, compared to the industry average of 21.5%.

Why Is It Called “Drip Marketing”?

Drip marketing borrows its name from drip irrigation—you slowly develop a relationship with a prospect by nurturing them with information. Just like a farmer would do with a seedling.

Think of the pre-written emails you send clients as “drips” that need to be sent regularly to nurture client relationships.

Why Should You Use Drip Campaigns?

Drip marketing offers an array of quantifiable benefits. Here are some figures on the effectiveness of drip marketing:

• Drip campaigns can achieve up to 50% more sales-ready leads because of constant customer communication.
• Companies that use drip campaigns effectively can generate up to 80% more sales at a 33% lower cost.
• Companies report a sales increase of 20% after using drip campaigns in their marketing strategies.
• Triggered email campaigns have a 40% higher click-through rate than newsletters.
• Nutured leads have a 43% higher chance of purchase when compared to non-nutured leads. (Source: Pinpointe)

Benefits of an Email Drip Campaign

As we've seen above, drip marketing has some fantastic stats. Let's look at the benefits and effects of employing a drip email campaign:

• It boosts loyalty and engagement – You can personalize emails promoting relevant products to the user. The relevance increases the chances of getting a response from the user.
• Creates a lead-nurturing sales funnel – Customers are not always ready to buy. But, with drip marketing, you communicate your products' value propositions before the customer decides. Think of it as using multiple emails to have a sales conversation.
• Helps increase brand awareness – You regularly pop up in your prospect's inbox and promote relevant content. With your brand top of mind, the lead will be more likely to refer your products whenever their connection is in need.
• You re-engage with your dormant contacts – With automated drip campaigns, you can reach out to your lead base at any point during their purchase journey. You can create a campaign, target active users, and nurture them to become warm leads.
• Capture abandoned carts – When customers abandon their carts, you can introduce a discount and target them to return to the checkout page.

When Should You Use a Drip Campaign?

There are lots of ways you can set up a drip campaign and get relevant information to targeted subscribers. Here are a couple of instances when you can use a drip campaign:

Using Drip Marketing to Nature Leads

Leads keep the business up and running. They may need a bit of guidance to be converted.

Leads can be nurtured in many ways, including educating them about your service, free trials, helping them discover new features, etc.

Since you can't hand-hold every user from the discovering phase until a purchase, drip emails will solve the challenge for you.

Let's look at the different drip campaign ideas you can use to turn leads into paid customers.

Welcome Emails

Your marketing efforts have attracted new people to sign up or engage your brand. These new users need to learn why your brand is outstanding.

Welcome emails are the key. They allow you to introduce your company's top content and showcase your products.

For example, if the user has subscribed to your newsletter, your welcome drip can automatically send them some of your best-performing blog posts. If the user signed up for a free trial, a drip featuring case studies could be an ideal welcome email to showcase how other customers are benefiting from your product.

At the very least, use welcome emails to say, “Hello there, we're delighted to meet you.”

Use Drip Marketing to Onboard New Customers

You can combine onboarding emails with welcome emails. They can be in the form of scheduled newsletters that share your brand’s values.

Onboarding emails can also include a targeted product that is relevant to the user. You can prompt the user to download your mobile app, sign up for a webinar, or try out a new feature.

Targeting Abandoned Shopping Carts

You've drawn the customer in with newsletters and flash sales, and they even clicked the “add to cart” button. But they vanished!

Sadly, cart abandonment is pretty common. With your automated drip campaign, you target these customers and re-engage them to make a purchase decision.

Anytime users leave their carts with unpurchased products, you can use drip emails to let them know the product is still available.

Using Drip Marketing To Show Recommendations

Have you ever bought something on Amazon and gotten a recommendation for a complementary item? Giant online retailers have mastered recommendations since they know their customers' buying habits.

The good news is you can be something other than a billion-dollar company to target customers and give recommendations. You can segment your users based on their preferred service and then target them with drips with the best recommendations. You can use the content they're most interested in as a guideline.

Renewals and Confirmations

You can set drip campaigns to target customers when their subscription is about to run out. Autoresponders work best if the renewals are automatic, showing the users that they're about to be billed.

If the subscriptions are not auto-renewed, you can target the customers with a drip campaign and prompt them to continue with your service. Don’t forget to include a clear call-to-action and thank them for staying with your service once they renew.

Confirmation drip campaigns are best when a purchase has been made. You can include a link to some of your newest products and get the customer to re-engage with your brand.

Use Drip Emails for Engagement

Engagement emails invite users to return to your site and check out something else. They can be triggered by the user's activity or lack of activity.

Engagement emails can be typical, “We miss you!” emails or a tweaked version to showcase incentives.

Unsubscribes

When a user slips away using the “unsubscribe” button, you can follow them with one last autoresponder. Don't let them go without hearing from you.

Along with your email saying, “We're sorry to see you go!” you can push them to your other channels like Facebook or LinkedIn. Remember: Users who unsubscribe don't hate your brand— they probably prefer to interact in a different way.

How Many Emails in a Drip Campaign?

As a business, you want your new leads to see your value. But you don't want to sound desperate and say too much too quickly.

How do you know the right number of emails to send in your drip campaign?

For an ideal drip campaign, consider having between four to ten emails. Ideally, you should space the emails between intervals of four and 14 days. Here's how to go about it:

• Be a drip: Nurture your leads slowly – The goal is to coax your leads slowly from lead into a prospect and then to a client. For example, after your welcome email, you can send additional emails on days four, eight, twelve, and so on.
• Have a content marketing strategy as a guideline – With a drip campaign, you have an opportunity to approach your reader with a fresh angle. A content strategy is necessary to ensure your emails are in tune with your social media posts, blog content, etc.

Can you send too many drip emails? Yes. Too many emails may render your marketing efforts counterproductive if your subscribers find you annoying or spammy.

You want to keep subscribers interested without sending excessive messages. The best way to identify what works for your brand is to experiment with timing and monitor your open and click-through rates.

Types of Drip Campaigns

1. Onboarding Email Drip Campaign

After the lead joins your email list, your drip campaign should send them a welcome email. Additionally, an onboarding email sequence will keep the lead engaged, enticing them to take further action.

What can you include in your onboarding drip email campaign?

•  Blog posts and case studies that relate to the subscriber’s interests.
• A welcome discount/offer that can be used for a limited time.
• A curation of products that the user may have looked at.

2. Retargeting Drip Campaign

A retargeting campaign follows up on users who have previously engaged with your content. They may have visited your page multiple times or downloaded an asset from your website.

To bring this user back, you need specifically curated content to prompt them to make a purchase.

With a retargeting campaign, you can send the prospect anything from the following:

• Guide complementing the ebook or whitepaper they downloaded.
• Direct sales email from a sales rep requesting some time to chat.
• Feedback request form about the resource/asset they downloaded from your site.

3. Post-Demo Drip Campaign

If your product can be demonstrated live, you can use a post-demo drip campaign. For instance, tech sales reps will use post-demo emails to convert their leads.

The post-demo email re-emphasizes the value the demonstrated product offers and how it can solve the customer's pain points.

Some content ideas you can include in your post-demo campaign are:

•  Video testimonials from previous clients
• A tutorial on the product’s features that the prospect was interested in
• An offer for a free trial

How Can I Create a Successful Drip Campaign?

Now, I’ll show you, step by step, how you can create a drip campaign that will help you attain your goals.

Step 1: Plan Your Drip Campaign

Planning is figuring out the logistics of your drip campaign. What will your workflow look like? Plan your drip campaign goals and set up metrics to measure the results.

You can begin by asking yourself:

• How many emails will I send, and in what order? Evaluate the kind of information your users need and why they need it.
• Do my triggers match the message? Ensure the triggers you've laid out directly line up with the email message. You want your users to get relevant, timely messages.
• How will I measure the success of the campaign? For example, if your goal is customer acquisition, you need to track how many users have been converted. You can also have engagement or education as your goals.

Step 2: Choose a Drip Campaign Software

To send drip campaigns, you need an effective email marketing tool that has audience segmentation options. It should also allow you to schedule your email sequences in advance.

If possible, choose drip campaign software that seamlessly integrates with your CRM so you can get your campaign's real-time performance results. It should also have deep personalization options so that no two prospects get the same email.

Lastly, the email marketing software you chose should be user-friendly and easy to navigate for all your sales and marketing reps.

Step 3: Determine Your Target Persona

You want to ensure that the right person gets the right message at the right time. It is important to determine how your users end up in the drip campaign. Determine how the users opted in and are segmented within your drip campaign.

To begin with, ask yourself:

• What action will the user take to be included in this email drip campaign?
• What are the user's pain points?
• What are their goals?
• What will grab the user's attention during their busy schedule?
• Why would a user delete an email from this drip campaign?
• What actions do I hope the user will take after reading one of these drip emails?

Answering these questions will give you a good idea of your target persona, how you can segment your audience and the best way to reach and provide value for the different audience segments.

Step 4: Craft Your Email Messages (And Personalize Them)

Now that you have an idea of who you're targeting, it's time to generate interesting and helpful messages that will grab their attention. What do you want to help the customer learn?

Drip emails should be relevant and personal to every segment of your drip campaign. Write emails that are clear and actionable.

For instance, let's say you have a drip for people who download a case study featuring an individual in New York. You can set up a campaign that automatically sends relevant emails to any new prospect in New York state.

Then you can add some fresh content and details for each subsequent drip email. For example, you might build on an initial case study and encourage the prospects to check it out in your emails.

Step 5: Launch and Evaluate Your Drip Campaign

With your messages, drip software, and an audience ready, you can now start your drip campaign. Email marketing software does all the heavy lifting for you. All you need to do is create a schedule and set the triggers, and the emails will be automatically sent to your audience segments.

But, you need to continually evaluate and adjust your campaign based on results. For example, if the click-through rate is lower than your target, consider rewriting your messages and the calls-to-action.

You also need to know when a user opts out of the drip campaign and set up a trigger that targets and entices them back.

Examples of Drip Marketing

We could use a little inspiration from successful drip campaigns. Here are some examples of drip campaigns you can borrow inspiration from:

Netflix's Win-Back Campaign

At some point, your loyal customers can leave. They found a better product or lost interest in your services.

Competition can be tough, especially for small businesses, and that's why win-back drip campaigns are necessary to get your customer back.

Netflix is a fantastic example of a win-back drip campaign. The brand is not new to losing subscribers and losses. To counter the loss of subscribers, NetFlix has a smart re-engagement drip campaign that also boosts engagement.

The email is simple and direct; it aims to win back the customer with a clear and brightly colored call-to-action.

Besides this email, the brand targets unsubscribed customers with relevant movies, and TV shows that they're missing out on. Showing their most recent shows along with the user's top picks, the brand incentivizes former users to re-engage.

Netflix's entire win-back approach is meant to remind the customer that they're missing out. You can borrow this approach and show your customers why re-investing in your brand is valuable to them.

Joybird: Showcasing Five-Star Customer Service to Attract New Customers

52% of Americans are willing to pay more for excellent customer service. In the retail sector, nearly 33% of consumers are willing to pay up to 10% more for premium services.

Why not showcase your excellent customer service and attract new leads? Joybird has mastered the art of efficient customer experience, and they demonstrate this by offering customers a virtual tour.

Joybird's drip strategy is an excellent example of how a brand can anticipate a customer's pain points and solve them before they face them.

Mac Cosmetics: Targeting Users with Product Bundling

Drip marketing campaigns are meant to nurture leads. But you can also go into full sales mode at times, especially if you have some great offers.

Product bundling fits excellently in drip campaigns to keep your customers informed about what else you have for them.

Mac highlights a product bundling promotion, showing customers multiple products that can fetch a substantial discount.

The email stands out by highlighting the following:

• Comparatively low price for the bundled products
• The savings the customer will make
• That the offer is for a best-selling product, not samples or stock clearance.

Mac also throws some scarcity in the email by showing the customer that the sale quantities are limited.

How to Automate Your Drip Marketing

Email automation tools will help meet your drip campaign needs. You can use offer integrated email solutions to test emails and track different metrics and even monitor your email marketing campaign’s success.

How do you find the best email automation tool for your brand? There isn't any one-size-fits-all answer but when selecting a tool, consider the following:

• Availability of ready templates
• Integration options
• User-friendliness of the tool's interface
• A/B testing option
• Customizable methods that email recipients can use to sign up
• eCommerce capabilities
• Email deliverability options
• Pricing scalability
• Marketing automation features
• Free trial availability.

Let's look at some of the best drip marketing tools that you can compare and pick depending on your budget and requirements.

Supercharge Your Business with Drip Marketing

Drip campaigns help you keep customers interested and engaged with your business. As we have seen, drip campaigns can also help you re-engage dormant customers.

And drip campaigns are one of the least taxing parts of a marketing campaign since most of the work is automated by software.

Choose the right automation platform and create messages that resonate with your leads and prospects. You can sell effortlessly by continually nurturing your audiences with value while ensuring they get exact content.

Do you have any questions about drip marketing? Let me know in the comments section below.

If you're stuck between two of the most popular platforms – Constant Contact vs. Brevo (formerly Sendinblue), I've got you covered.

In this article, I'll compare Constant Contact and Brevo side-by-side based on my own testing of each platform, so you can see which one offers the features and price point that's right for you.

Here's a quick overview of each platform:

Summary Box: Constant Contact vs. Brevo

Product Rating (Out of 5 Stars)

Pros and Cons: Constant Contact vs. Brevo

PROS

Cons

Constant Contact vs. Brevo Pricing

Why Should You Use Them?

Features Comparison: Constant Contact vs. Brevo

Key Comparison: Constant Contact vs. Brevo

Both Constant Contact and Brevo offer a wide range of features to help you automate your marketing efforts, including email marketing, landing pages, automation workflows, and more.

So, which platform is right for you? Read on to find out.

Constant Contact vs. Brevo : Who is the Software For?

Constant Contact is designed for small to medium-sized businesses and organizations that want to expand their reach and customer bases, and build relationships with their target audiences.

This is an easy-to-use platform with a wide range of features that can help businesses automate their marketing efforts, including email marketing, landing pages, surveys, polls, and event RSVPs.

On the other hand, Brevo is designed for businesses of all sizes (different plans) – including small businesses, medium-sized businesses, and enterprises.

This all-in-one marketing solution offers a wide range of features for email marketing, SMS marketing, live chat marketing, and more.

Constant Contact vs. Brevo : Platforms Supported

Constant Contact is a web-based platform that can be accessed from any device with an internet connection. There is also a mobile app available for iOS and Android devices. This means you can manage your account and campaigns on the go.

Brevo is also a web-based platform that can be accessed from any device with an internet connection. However, there is no mobile app available at this time.

Constant Contact vs. Brevo : Plans and Pricing Details

Constant Contact offers two digital marketing pricing plans for their users – the Core plan and the Plus plan.

The Core plan starts at $9.99/month (for up to 500 contacts) and includes all of the basic features you need for email marketing, including:

• Unlimited emails
• A drag-and-drop email editor
• A wide range of customizable email templates
• Website sign-up forms
• Integrations with useful tools like Shopify, Canva, and WooCommerce
• Email engagement reporting (views, clicks, etc.)
• Social media content scheduling across Facebook, Instagram, and Twitter

Their Core plan pricing increases with an increase in the number of contacts. For example, you'll need to pay $35 for 501-2500 contacts, $155/month for 20001-25000 contacts, and so on.

This plan is perfect for people who are new to marketing products and services to the customer base.

Constant Contact offers a Plus plan (starting at $45/month) for advanced marketers who need more features and functionality. This plan includes everything in the Core plan, plus:

• Email list growth tools such as Google Ads
• Dynamic content personalization
• Email marketing automation (workflows)
• Advanced reporting (conversions, sales, etc.)
• Drag-and-drop products from your online store
• Customer segmentation

Along with these digital marketing plans, Constant Contact also offers a Marketing Autmation+ plan for $449/month. This plan is designed for businesses that need more powerful marketing automation features, including:

• Marketing automation and advanced workflows
• Lead scoring
• Sales automation
• CRM (Customer Relationship Management) system
• Tracking and analytics
• Dedicated onboarding expert

These pricing plans help ensure that there is a Constant Contact plan for marketers and businesses of varied sizes and needs, from small- to medium-sized businesses.

Meanwhile, Brevo offers four different marketing platform plans for their users, including a free plan with all of the basic features you need to get started with email marketing.

They charge based on the number of emails you want to send each month. For example, their Free plan lets you send up to 9,000 emails/month whereas their Starter plan costs $25/month for up to 20,000 emails.

Brevo's Business plan costs $65/month for up to 20,000 emails but also includes advanced features such as:

• A/B testing
• Marketing automation
• Advanced statistics
• Send time optimization
• Multi-user access

Finally, they have an Enterprise plan (starting from $1000/month) that's custom-tailored to meet your specific business needs.You can sign up for their Free plan to test out the Brevo platform and see if it's a good fit for you before upgrading to one of their paid plans.

Constant Contact vs. Brevo : Features

In this section, I'll compare and contrast the features offered by Constant Contact and Brevo to help you decide which platform is right for your needs.

So, let's go through their interfaces, email templates, list management, ecommerce, reporting features, and integrations side-by-side.

Interface

Constant Contact's interface is very user-friendly and easy to navigate. It's designed with the user in mind, so you can find what you're looking for quickly and easily. Plus, their templates are fully customizable, so you can create a unique email that reflects your brand.

This platform also has a mobile app, which makes it even easier to stay on top of your marketing campaigns while you're on the go.

Brevo's interface is also easy to use, although it's not quite as user-friendly as Constant Contact's. However, their email templates are still fully customizable and you can still create beautiful, branded emails.

Listing Management

Constant Contact makes it easy to manage your contact lists. You can upload your contacts from Excel, Outlook, Salesforce, or wherever else you have them stored. Plus, you can add new contacts in person just as easily as you can online.

You can store whatever information you want about each contact, from birthdays to websites, and more. And, you can create segments that work for you using tags, activity, profile info, and more.

Brevo allows you to import contacts using marketing automation. For example, you can set instructions to add all of your subscribers to a list. You can also manually add contacts one-by-one or in bulk by uploading a CSV file.

You can organize your contacts in different folders and lists, and can also blacklist individual email IDs if they're causing problems.

Email Broadcasts and Templates

Constant Contact offers hundreds of beautifully-designed email templates for you to choose from. You can also create your own custom template or use one of their pre-designed layouts and customize it using their drag-and-drop editor.

Additionally, all of their templates are mobile responsive, so they'll look great on any device.

They also offer a wide range of email broadcasting options. For example, you can send an email to your entire list or just a segment of it. You can also schedule your emails in advance, so they're always sent at the perfect time.

Brevo also has a wide range of email templates and an intuitive drag-and-drop editor to help you design emails that match your brand's aesthetics.

However, they don't offer as many email broadcasting options as Constant Contact does.

Automation

Constant Contact's automation features are very robust.

You can create welcome emails, birthday emails, order confirmation emails, shipping notifications, and more. You can also create automated emails to target users based on how they interact with your emails.

Here are more details about Constant Contact's automation features:

• Create emails that are automatically triggered by certain events, like subscribing to a list, opening an email, clicking a link, or making a purchase.
• Engage your audience by automatically resending emails (with a different subject line) to non-openers.
• Set up workflows that define the sequence of emails that are sent and when they're sent.
• Attract new contacts using their list-building tools and sign-up forms on your website and Facebook.
• Integrate Shopify to send automated emails to first-time customers.
• Get real-time insights into your automation with reporting that shows you how many contacts are engaged, unsubscribed, or made a purchase.

Now let me show you how Brevo's automation features compare against Constant Contact's.

Brevo provides a visual workflow builder so you can easily see how your automated emails will flow. You can:

• Send welcome emails when a user signs up.
• Send birthday emails with a coupon code.
• Create advanced workflows to send a series of emails based on user behavior such as their total number of visits or clicks.
• Conduct an A/B test on two of your automation workflows to see how they're performing.
• Generate new leads through website sign-up forms, landing pages, or Facebook ads.

In all, both Constant Contact and Brevo have great automation features.

A/B Testing

You can conduct A/B tests on both Constant Contact and Brevo to see which email performs better.

With Constant Contact, you can test two subject lines of an email to identify which one performs better and maximize your email open rates. They offer built-in recommendations about the right email subject line based on your industry, your email copy, and your target contacts.

Similarly, Brevo allows you to A/B test your subject lines too, to see what works best for your business.

Ecommerce CRM

Constant Contact's ecommerce CRM allows you to automatically send triggered emails based on a contact's interactions and behaviors. You can also add contacts directly from your online store, so you can keep track of all your customers in one place.

Plus, their seamless integrations with Shopify, eBay, Etsy, WooCommerce, BigCommerce, Magento, and more, make it easy to send targeted messages and add products to your Constant Contact emails.

You can attract, engage, and retain your ecommerce customers right from your Constant Contact account. Here's how:

• Run Facebook, Instagram, and Google ads to reach new audiences.
• Turn website visitors into leads using sign-up forms.
• Send real-time emails for abandoned cart reminders.
• Segment contacts and send specific, conversion-driven messages to each group.
• Track results such as email views, clicks, and more.
• Prioritize leads who are more likely to buy.

Brevo's ecommerce CRM lets you track a contact's interactions and behaviors, so you can send them automated emails that are relevant to their interests.

You can also add contacts from your online store or through integrations with Shopify, BigCommerce, PrestaShop, WooCommerce, and more.

Brevo lets you:

• Send abandoned cart reminders.
• Send transactional emails.
• Track conversions to identify your highest revenue-generating email campaign.

Forms and Landing Pages

With Constant Contact, you can create website sign-up forms and branded landing pages that are designed to drive more conversions.

They offer two different types of landing pages – lead generation and shoppable. I’ll give a quick overview of each of them below.

Brevo also lets you create eye-catching sign-up forms using their drag-and-drop form builder. You can customize it with your preferred color, text, and images. Collect the information you need – using text fields, dropdown lists, or radio buttons.

This platform also lets you create landing pages without any coding skills. You can create a landing page in minutes and host it on your own domain. All you need to do is:

• Finalize the goal of your landing page – ebook launch, event promotion, etc.
• Pick any of their pre-designed landing page templates.
• Customize it using their drag-and-drop landing page builder. Or, you can also build one from scratch.
• Push it live.

Reporting

Constant Contact provides comprehensive reporting features that allow you to see what's working and what's not, and increase your efficiency.

It provides you and your team with valuable metrics, which include:

• Engagement metrics – email deliverability, opens, clicks, deletion, etc.
• Campaigns with the maximum number of opens or clicks
• Click-tracking heatmap
• Mobile open rate and how it compares with desktop opens

You can check these reports from anywhere using their mobile app.

Brevo also analyzes and shares reports that reveal valuable insights about your email campaigns. These include:

• Email deliverability
• Open and click-through rate
• Email heatmap
• A/B testing reports
• Send time optimization

Integrations

Both Constant Contact and Brevo offer a range of integrations to help you connect your email marketing efforts with the rest of your digital marketing and ecommerce platforms.

Constant Contact connects with over 300 apps, including Shopify, WooCommerce, Salesforce, Etsy, Zapier, BigCommerce, Canva, and Vimeo.

With these integrations, Constant Contact allows you to:

• Create beautiful email graphics and videos.
• Boost online sales.
• Engage with your existing and potential customers on social media.
• Grow your email list using Facebook and Google ads.
• Streamline contact management.

Brevo also integrates with 150+ useful platforms, including email marketing platforms, ecommerce solutions, customer relationship management (CRM) systems, content management systems (CMS), developer tools, and more.

Some of their notable integrations include Shopify, WordPress, WooCommerce, BigCommerce, Magento, Zapier, and Ninja Forms.

Both Constant Contact and Brevo make it easy to connect your email marketing efforts with the rest of your digital marketing strategy.

However, Constant Contact offers more integrations than Brevo, which could be a deciding factor if you're looking for a specific integration.

Constant Contact vs. Brevo : Support

Constant Contact has excellent customer service. Their marketing advisors provide dedicated phone and chat support. Additionally, they also have a huge knowledge base of step-by-step guides and video tutorials.

Brevo offers email support with all four plans (including the Free plan). For phone and chat support, you’ll need to upgrade to their higher-value plans – Business and Enterprise plans.

Enterprise plan users also enjoy the benefit of having a dedicated account manager to resolve their issues instantly.

Constant Contact vs. Brevo : Final Verdict

Now that you know the key features and differences between Constant Contact and Brevo, it's time to decide which one is the best fit for your business.

Here's a quick recap of what we covered:

Constant Contact is best for businesses that are looking for a more comprehensive solution with robust email marketing and automation features, and more integrations. It's also a good choice if you need phone support.

However, if you're on a tight budget and you’re looking for a more affordable solution with limited usage needs, Brevo is the way to go. That’s because it offers a Free plan with no time limit.

Here, you must note that Brevo can be expensive for Enterprise plan users – plans starting from $1000/month. So, you may want to check out some of my selected Brevo (formerly Sendinblue) alternatives and other email marketing tools as well.

I’d recommend that you check out the Marketing Automation+ plan by Constant Contact first if you run an enterprise. It has more features to offer at half the cost of Brevo's Enterprise plan.

In all, both platforms offer similar features, so it really comes down to your specific needs and budget. If you're not sure which one to choose, I'd say that you should start with a free trial of both Constant Contact and Brevo to see which one works best for you.

Do you have any questions about Constant Contact vs. Brevo? Let me know in the comments below.

I felt so excited when I launched it. I had put together what I thought was a great offer, and I was sure that people would love it.

But they didn't. Instead, my open rates tanked and my unsubscribe rate soared. I tried to sell too many things at once and my list quickly became overwhelmed.

It was a hard lesson to learn, but I eventually realized that less is more when it comes to email marketing. Now, I focus on creating a simple but effective email marketing funnel to sell just one thing.

And you know what?

It works like a charm!

Recently, I got an open rate of 26.5% for a newsletter that I sent to my subscribers. I’ve reached this stage after a lot of hits and misses.

Over the years, I’ve learned some important lessons and I want to share them with you. I’d like your first email marketing funnel to be better than mine!

In this post, I am going to start with the basics and then move on to discuss how to create a solid email marketing funnel for your business.

What is an Email Marketing Funnel?

An email marketing funnel is a process that uses email marketing to draw prospective customers through a series of stages, from awareness to purchase. The goal of an email marketing funnel is to build relationships with potential customers and turn them into paying customers.

The email marketing funnel is a variation of the sales funnel. It is specifically designed to generate leads and build relationships with potential customers by tapping into the power of email marketing.

Why Does Your Business Need an Email Marketing Funnel?

If you're like most business owners or marketers, you know that email marketing is a powerful tool to reach your customers and grow your business.

Here’s some proof:

• Email marketing is projected to be worth 17.9 billion US dollars by 2027.
• Unilaterally, subscribers around the world agree that they would respond favorably to an email that had personalized content.

• For every $1 spent, effective email marketing campaigns can generate an ROI of a whopping $36.

These numbers already show that emails can be a potent marketing weapon. But how do you ensure that you can build an effective email campaign?

That’s where your email marketing funnels come in.

They can help you maximize the impact of your email campaigns and get the most out of your list. And from my experience, I can you tell that it’s really important. It can be the major difference between having a winning email marketing strategy and a lukewarm one.

Here's exactly how an email marketing funnel can help you grow your business:

1. An email marketing funnel allows you to segment your list and target your messages.

When you have a large list of subscribers, it can be difficult to know which message to send to whom. With an email marketing funnel, you can segment your list into smaller groups and target your messages accordingly.

This ensures that your subscribers get the most relevant and targeted messages, which leads to better engagement and conversions.

2. An email marketing funnel allows you to automate your email campaigns.

With an email marketing funnel, you can set up automated email campaigns that send out pre-written messages to your subscribers at specific intervals.

This takes a lot of the guesswork and manual work out of email marketing and allows you to focus on other aspects of your business.

3. An email marketing funnel allows you to track and analyze your results.

With an email marketing funnel, you can track how many people receive and open your emails, click on your links, and convert into customers. This data is invaluable in understanding what works and what doesn't in your email marketing campaigns. And it allows you to make the necessary adjustments needed to improve your results.

If you're not using an email marketing funnel in your business, now is the time to start.

Implementing an email marketing funnel can help you segment your list, automate your email campaigns, and track and analyze your results. Ultimately, this can lead to more customers and sales for your business.

What Are the Different Stages Within the Email Marketing Funnel?

The simplest way to think about an email marketing funnel is this: It's a series of emails that helps convert a stranger into a customer.

Each email in the funnel has a specific purpose and moves the prospect closer to becoming a paying customer. If you already know the different stages of a generic marketing funnel, it’ll be super easy for you to relate this concept to email marketing.

Ideally, your email marketing funnel will take a person who has never heard of your business and turn them into a lifelong customer. In this section, let’s take a closer look at all the stages of an email marketing funnel.

The email funnel has five different stages: Engagement, Discovery, Purchase, and Retention.

1. Awareness

The first stage of the email marketing funnel is Awareness. This is when potential customers start to develop an interest in your products or services. They become aware of your existence and what you have to offer.

Awareness-stage content should help your audience learn more about their problem or challenge and how your product or service can help them solve it.

When crafting your awareness-stage email content, remember to:

• Keep it educational and informative.
• Address your audience's challenges directly.
• Use strong headlines and calls-to-action.
• Keep your content focused on your reader, not on you or your product.

2. Engagement

The second stage of the email marketing funnel is Engagement. This is when potential customers start interacting with your brand, usually through subscribing to your email list or visiting your website.

It's the stage where you build relationships with your subscribers and keep them asking for more. The best way to do this is by providing valuable content that they can't find anywhere else.

This could be in the form of welcome emails, helpful tips, live polls, or behind-the-scenes access to your business.

Make sure to keep your content fresh and engaging so that your subscribers always have something to look forward to in your emails. Engagement is the key to success in email marketing!

3. Consideration

The third stage of the email marketing funnel is Consideration. This is when potential customers start to compare your products or services to those of your competitors and decide whether or not to make a purchase.

If you're looking to get the most out of your email marketing campaigns, it's important to consider how you can use content to appeal to your audience during the consideration stage of their buyer's journey.

At this stage, potential customers are beginning to evaluate their options and narrow down their choices. They're looking for more information about the products or services they're interested in and are starting to compare different options.

This is where your email content can come in handy. By providing potential customers with valuable information about your product or service, you can help them make a more informed decision about whether or not it's the right fit for them.

Here are a few tips for creating email content that will appeal to your audience during the consideration stage:

• Provide an overview of your product or service: Give potential customers a brief overview of what you offer and what makes it unique.
• Offer comparisons: If you're competing against other products or services, provide a side-by-side comparison of how your offering stacks up.
• Share customer testimonials: Customer testimonials can be incredibly powerful at this stage, as they provide first-hand accounts of how your product or service has helped others.
• Describe the benefits: Be sure to highlight the main benefits of your product or service so potential customers can see how it can help them.

4. Purchase

The purchase stage of the email marketing funnel is when your subscribers are ready to buy what you're selling. At this stage, it's important to provide them with content that will help them make a buying decision.

This could include things like product reviews, buyer's guides, coupon codes, and other types of content that will help them finalize their purchase. By providing helpful content at this stage, you can increase the chances that your subscribers will buy from you.

5. Retention

Retention is the stage of the email marketing conversion funnel where you work to keep your subscribers engaged with your brand. This is done by creating content that is relevant and interesting to them.

Content for the retention stage should be focused on providing value and maintaining strong relationships with your subscribers.

It can include things like loyalty discounts, exclusive deals, or early access to products. Whatever you choose to include, make sure it's something your subscribers will appreciate and find useful.

By creating quality content for the retention stage of your email marketing funnel, you can keep your subscribers engaged and interested in what you have to offer. This, in turn, will help increase loyalty and conversions.

6. Advocacy

Advocacy is the stage of the email marketing funnel when your subscribers are actively promoting your brand to their networks.

This is typically done through word-of-mouth, but can also be accomplished by sharing your emails or other content on social media, writing reviews, or even just telling their friends and family about your business.

To create content for this stage of the funnel, you'll want to focus on creating pieces that will inspire your subscribers to share. This could be anything from a detailed case study or review of your product to an interesting blog post or infographic.

Whatever you create, make sure it's something that your subscribers will find valuable and worth sharing with their networks.

Elements of an Effective Email Marketing Funnel

When it comes to email marketing, there's no one-size-fits-all approach. The strength of your email marketing funnel will depend on your specific goals and audience.

However, there are some key elements that should guide how you build your marketing funnel strategy, including:

1. Clarity of Purpose

First and foremost, a strong email marketing funnel must have a clear purpose. Every email in your funnel should be working towards achieving a specific goal, whether that's generating leads, building brand awareness, or making sales.

Without a clear purpose, your emails will lack direction and focus, and your recipients won't know what action you want them to take.

Knowing your goals will help you understand what you want to achieve with your email marketing campaign. Based on that, you can determine what kind of content to include in your emails and how to structure your funnel sequence.

2. Precise Targeting

Your email marketing funnel should also be highly targeted. Every step of the funnel should be designed with a specific segment of your audience in mind. This ensures that your messages are relevant and engaging and that recipients are more likely to take the desired action.

Here is an example of how Sephora uses email targeting to retain their customers based on what they’ve ordered before:

To learn more about email targeting and retargeting, you can also check out my podcast conversation with Adam Robinson, Co-Founder and CEO of GetEmails, (Now Retention.com).

3. Strong Focus on Conversions

A strong email marketing funnel must be designed for conversions. Every element of your emails should be optimized to lead recipients toward your desired goal. This includes things like effective calls-to-action, compelling visuals, and persuasive copy.

Here is an example:

By focusing on conversion from start to finish, you'll be much more likely to achieve success with your email marketing campaigns.

4. Constant Improvement

To build an effective email marketing funnel, you need to continually test and optimize your funnel. You should constantly be testing different elements of your funnel to see what works best.

This could include testing different email subject lines, calls-to-action, or email content. By constantly testing and optimizing your funnel, you’ll be able to improve your results and increase your conversion rate.

How to Create An Email Marketing Funnel

Are you ready to build an email marketing funnel?

If you're not sure where to start, or if you're feeling overwhelmed by the process, don't worry. We've got you covered. In this section, we'll walk you through everything you need to know about building an email marketing funnel.

1. Set Specific Goals

Setting clear goals is essential to building an effective email marketing funnel. Without a goal, it's difficult to determine what steps need to be taken to achieve success. Additionally, having a goal gives you something to measure your progress against, so you can adjust your strategy as needed.

There are a few different ways to approach setting goals for your email marketing funnel.

First, you need to decide what metric you want to optimize for. This could be things like conversion rate, open rate, click-through rate, or any other number that's important to your business.

Once you have a metric in mind, set a specific target that you want to hit. For example, if you're trying to increase conversion rates, you might set a goal of 10%.

2. Create Target Personas

If you're looking to build an email marketing funnel, it's important to create multiple target personas. This will help you segment your audience and create targeted content that resonates with each group.

To do this, start by identifying the different types of people who would be interested in your product or service. Then, create a profile for each persona, including their demographics, interests, and pain points.

Here is an example of a sample persona profile:

Once you have your target personas defined, you can start creating email campaigns that are specifically tailored to them. This will help you convert more leads into customers and grow your business.

3. Create a Lead Magnet

By offering something of value in exchange for an email address, you can encourage prospects to sign up for your mailing list and start receiving your marketing messages.

There are many different types of lead magnets you can create, but some of the most popular include ebooks, checklists, and templates.

To get started, choose the type of lead magnet most valuable to your target audience and then create content that delivers on that promise.

Once you have your lead magnet made, the next step is to promote it through your website and social media channels. Be sure to include a relevant call-to-action (CTA) button that gets you more leads.

When promoting your lead magnet, it's also important to make sure you're providing value upfront. For example, if you're offering a template, be sure to mention what it includes so people can see what they'll be getting before they sign up.

This will help increase the opt-in rate and ensure that only people who are truly interested in your offer sign up for your list.

4. Build and Segment Your Email List

One of the most important aspects of any email marketing campaign is building and segmenting your email list. By segmenting your list, you can more effectively target your audience and create a more personalized experience for them.

There are a few different ways that you can segment your email list. You can add segmentation based on certain factors like:

• Location: This can be helpful if you have a physical product that you ship to different parts of the world. By segmenting your list by location, you can ensure that everyone on your list receives the right information for their region.
• Interests: This can be helpful if you have a diverse product line or offer different services. By segmenting your list by interests, you can send targeted content to those who are most likely to be interested in it. Additionally, this can help you create a more personalized experience for your subscribers.
• Purchase History: By segmenting your list by purchase history, you can send them targeted content that is relevant to their interests and needs.

5. Create Email Content

Now that you have a list of subscribers, it's time to start creating email content. Your emails should be persuasive and engaging. They should also include a call-to-action (CTA) so that your subscribers know what to do next.

Once you've created your email content, it's time to send it out to your subscribers. You can do this manually, or use an email marketing service. I’ll share the best ones in the next section.

Once you are done with the content, it’s time to start sending it out and nurturing your leads. Keep in mind that consistency is key. So, make sure you send follow-up emails to each subscriber at regular intervals.

6. Analyze Your Results

If you want to create an effective email marketing funnel, you need to first analyze your performance. Without understanding how your past campaigns have performed, it'll be difficult to improve your results moving forward.

First, take a look at your email open rates. If your open rates are low, it could be due to a number of factors, such as an unengaging subject line or poor email list quality.

Next, look at your click-through rates. If your click-through rates are low, it could be because your emails are not relevant to your audience or they're not properly segmented.

Finally, look at your conversion rates. If your conversion rates are low, it could be because you're not sending targeted traffic to your landing pages or you're not offering a compelling incentive.

By analyzing your performance, you can identify where your email marketing funnel needs improvement. From there, you can make the necessary changes to improve your results moving forward.

Top Email Marketing Funnel Software

There are a few key automation software programs that you'll need in order to build an effective email marketing funnel. Here's a quick rundown of some of the most important ones:

1. Aweber

With Aweber, you can easily create opt-in forms to collect email addresses from your website visitors. Then, you can use those email addresses to send targeted emails that promote your products or services.

Aweber makes it easy to create beautiful email newsletters, too. So even if you're not a designer, you can still create professional-looking emails that will engage your subscribers.

Plus, Aweber integrates with all the major email service providers, so you can easily send your messages to your list of subscribers no matter where they are.

2. GetResponse

GetResponse makes it easy to create beautiful email campaigns that are tailored to your specific target audience. With GetResponse, you can easily add images, videos, and other rich media to your email campaigns to make them more engaging.

And, with GetResponse's advanced tracking and reporting features, you can track the performance of your email campaigns and optimize them for better results.

I’ve also written a separate post on GetResponse as a lead generation tool. Check it out to learn how to make the most out of the platform.

3. Brevo (formerly Sendinblue)

With Brevo, you can create beautiful email campaigns that are highly customizable and easy to use. Plus, Sendinblue offers powerful tools for segmenting your list, tracking your results, and optimizing your campaigns for better performance.

The best part is that this email marketing platform offers a free plan that allows you to send up to 300 emails per day.

Ready to Create Your Own Email Marketing Funnel?

There are a lot of moving parts when it comes to creating an email marketing funnel, but if you take the time to put everything in place, you'll be rewarded with a powerful tool for growing your business.

By clearly defining your target audience and mapping out the steps they'll take from first contact to conversion, you can create a funnel that will guide them through the process and keep them moving toward your goal.

With a little planning and execution, you can create an email marketing funnel that will get you more conversions and sales. I hope this post helped you understand how to go about creating your own email marketing funnel.

Do you have any questions related to creating your email marketing funnel? Please mention them in the comments section below. I’ll be happy to answer them for you.

Whether you’re a busy entrepreneur or a solopreneur, an email autoresponder can help you save time while still building relationships.

Let’s take a look at an example.

You might be too exhausted to send out emails or schedule them after a long day of work. Or let’s say your staff is on leave. These scenarios can create unnecessary hiccups for your email marketing strategy.

But email autoresponders solve this problem. There is no off day for email autoresponders.

They automatically send out pre-written emails to customers or prospects who are added to the mailing list. Even if you’re off for a holiday, your email autoresponder can take care of your emailing.

If you’re curious about email autoresponders or want to find the best one for your business, keep reading. I’ll discuss all of it in detail in this post.

What is an Email Autoresponder?

An email autoresponder is a software program that automatically sends an email in response to an event or trigger.

They can be used to welcome new subscribers, provide information about a product or service, or simply stay in touch with your audience.

Here is an overview of how an email autoresponder works:

Email autoresponders can be customized to fit your needs and goals, making them a powerful tool for staying connected with your audience.

There are many different types of email autoresponders, but they all have one thing in common: they automate the process of sending emails to your subscribers.

This means that you can set up an email autoresponder once and it will continue to send out emails on your behalf, even if you're not actively working on it.

This can be a huge time-saver, especially if you have a large list of subscribers. Email autoresponders can be used for a variety of purposes, but they are most commonly used to:

• Welcome new subscribers: Send a series of welcome emails when someone first subscribes to your list. You can familiarize your subscribers with your products or company values with welcome emails.
  
  This is a great way to introduce yourself and start building relationship with your new subscribers.
• Provide information about a product or service: If you're launching a new product or service, an email autoresponder can be used to provide information about it. 
  
  This could include tips on how to use the product, case studies from happy customers, or other valuable information that will help your audience get the most out of your product.
• Stay in touch with your audience: Even if you're not launching anything new, it's important to stay in touch with your audience.
  
  An email autoresponder can be used to send out regular updates about what's going on in your business, new blog posts, or other news that your subscribers will appreciate.

If you are not using email autoresponders, it’s worth giving them a shot. They are easy to set up and can make a big difference in your email marketing campaigns.

Advantages of Email Autoresponders in Email Marketing

Are you still on the fence about using email autoresponders? Here are some of the biggest advantages of using email autoresponders for your email marketing campaigns:

They save you time: You can set up an email autoresponder once and have it send out messages to your subscribers automatically. This means that you don’t have to manually send out each individual email.

They’re cost-effective: Email autoresponders are a very cost-effective way to communicate with your subscribers. In most cases, they’re free to use. And even if you do have to pay for them, they’re still very affordable.

They help you build relationships: Email autoresponders help you stay in touch with your subscribers and build relationships with them.

By sending them regular updates, you’ll be able to keep them updated on your latest offers and news. This will help you build strong relationships with them that can last for years.

They help you send targeted messages: By segmenting your list in autoresponders, you can send relevant messages to each group. This will help you to focus your message and improve your open rates.

They're measurable: With autoresponders, you can track how many subscribers receive your messages, how many people open and click through your emails, and more. This data can help you optimize your campaigns for better results.

They're flexible: Autoresponders are easily customizable, so you can send the exact message you want when you want. You can also change or pause your autoresponder at any time.

How to Choose an Email Autoresponder

When you're running a business, there are a million different things you need to focus on. From your branding to your budget, every decision you make can have an impact on your bottom line.

So when it comes to choosing an email autoresponder, you need to be sure that you're choosing the right one for your business.

Here are some of the factors you should consider:

• Ease of Use: Look for an autoresponder that is easy to set up, has a user-friendly interface, and has documentation to help you learn about the key functions.
• Pricing: Email autoresponders vary widely in price depending on the features offered. But don't sacrifice quality for price – make sure you're getting good value for your money.
• Features: Some of the features you might want to look for include the ability to send automated emails, create drip campaigns, segment your list, and more.
• Integrations: If you're using other marketing tools in addition to your email autoresponder, it's important to make sure that they integrate with each other. This will make it easier to manage your overall marketing strategy and get the most out of each tool.
• Customer Support: When you're dealing with email marketing, things can go wrong from time to time. That's why it's important to choose an email autoresponder that offers good customer support in case you need help troubleshooting any issues.

By keeping these four things in mind, you'll be able to choose the best email autoresponder for your needs. And that will help you automate your email marketing so you can focus on other aspects of your business.

Top 3 Email Autoresponders You Should Check Out

There are lots of email marketing tools out there, but which ones have the best features for email autoresponders? In this section, let’s discuss the top three most popular email autoresponders.

These three email autoresponders were chosen because they are easy to use, have great features, and offer good value for money.

If you're looking for an email autoresponder that will meet your needs, one of these three is sure to be a good choice.

1. Constant Contact

Constant Contact is a popular email autoresponder service that allows you to easily create and manage your email marketing campaigns.

With Constant Contact, you can create beautiful email newsletters, track your results, and stay in touch with your contacts. Plus, you can automate your email marketing campaigns so you can focus on other things.

You can choose from a variety of templates, or you can create your own. Plus, Constant Contact's drag-and-drop editor makes it easy to design your newsletter, and you can add images, videos, and links with just a few clicks.

Key Features

• Sign-up forms to help you grow your mailing list
• Dynamic content personalization
• Auto-generated target audience segments
• Ability to drag and drop products from your ecommerce store
• In-depth reporting capabilities

Pros

• Ability to post on Twitter, Facebook, and Instagram at once
• Integration with Canva, Shopify, WooCommerce, and other popular apps
• Phone support and live chat available
• Tiered pricing plans

Cons

• Need to call customer service to cancel subscription

Pricing

Constant Contacts offers a tiered pricing structure that offers different pricing systems based on the number of contacts you have.

• Free trial available
• Core Plan: Starts from $9.99 per month
• Plus Plan: Starts from $45 per month

2. GetResponse

With GetResponse, you can stay in touch with your customers and prospects without spending hours on email marketing. You can program it such that it automatically sends emails at a specific time or after a particular event.

The platform offers a calendar view so you can get a complete bird’s eye view of your scheduled emails. It has rich functionality and if you want to learn more about the key features, you should check out my post on using GetResponse as a lead generation tool.

Key Features

• Intuitive email builder with content blocks and sections
• Ability to add icons, videos, and buttons in emails
• Get a mobile preview of email drafts
• Access to GIFs and Shutterstock images
• Ability to aggregate blog posts into daily, weekly, and monthly digests

Pros

• Automatically to post on Facebook and Twitter at once
• Customizable templates available for multiple use cases
• Insightful resources to help you get started
• No credit card required to sign up

Cons

• Limited integrations

Pricing

• Free plan available for up to 500 contacts
• Email Marketing Plan: $15.58 for up to 1000 contacts
• Marketing Automation Plan: $48.38 per month for up to 1000 contacts
• Ecommerce Marketing Plan: $97.58 per month for up to 1000 contacts

3. Moosend

Moosend's drag-and-drop editor makes it easy to create beautiful newsletters and it also has some powerful automation features. With Moosend, you can create multiple triggers and And/Or expressions to automate your email marketing workflow.

What’s more, you can specify a descriptive workflow step. This makes it easy to keep track of your email marketing campaigns and ensure that they are running smoothly.

Its accessible reporting features ensure that you can inspect each step of the workflow easily.

Key Features

• Add multiple triggers for better automation
• Share and annotate your automation workflows
• Ability to add custom fonts, countdown timers, GIFs, and other elements
• Mobile responsive templates
• Campaign scheduling with super specific time intervals

Pros

• Templates for multiple use cases
• Special newsletter design options for ecommerce businesses
• Weather-based recommendations for upselling or cross-selling products
• Integration with popular apps

Cons

• The user interface may seem a bit slow

Pricing

• 30-day free trial
• Pro Plan: $9 per month [0-500 subscribers]
• Enterprise Plan: Get in touch with their sales team

Comparison Overview

If you don’t have the time to read all the key features and pricing details, check out this quick comparison overview. It will help you decide which of the three listed email autoresponders is the best pick for you.

How to Set Up Email Autoresponders

The specific steps of setting up an email autoresponder will vary depending on the platform you choose. However, the general process is largely the same.

Since Constant Contact is the first tool on our list of best email autoresponders, I’ll use it for explaining the setup steps.

Once you enter your basic information and choose a template, here is what you need to do:

Step 1: Set Up Relevant Triggers

In this step you need to select which action you’d like users to take to trigger the email autoresponder.

In Constant Contact, you can choose from the following trigger options: Click a link, Open the Email, A Contact joins the list, or A Contact places a Shopify order.

Step 2: Build a Series of Emails

Next, create multiple emails for your drip campaigns and set the time intervals between each email sent. Based on how often you want your subscribers to hear from you, you should change these settings.

Step 3: Make Your Email Series Active

When you’re done creating your email series, you should activate it. In Constant Contact, you can choose between two options: Send Now or Schedule For Later.

At this point, the platform will check for any errors so that you can resolve them before activation. Later, you can edit your series, copy it, or stop it whenever you want.

Step 4: Keep a Tab on the Reporting Dashboard

To check if your campaign is working well or not, keep a close watch on the reporting dashboard. Based on the response, you can make changes to your campaign.

Examples of Email Autoresponders As Per Their Use Case

Email responders are versatile tools that can be used for a variety of different purposes. By tailoring the use of email responders to the needs of each individual business, they can be an invaluable asset for managing communications.

In this section, I want to show you some automated email response examples.

Here are some of the most common use cases for email responders:

• Sending automated responses to customer inquiries: This is one of the most commonly used applications for email responders.

By setting up automated email responses, businesses can ensure that customers always receive prompt and professional replies to their inquiries.

• Automatically sending welcome and follow-up emails: Another common use case for email responders is to automatically send follow-up emails after certain events have occurred.

For example, a business may set up an automatic follow-up email to be sent if a customer has not completed a purchase.

• Managing appointment scheduling: Many businesses use email responders to manage their appointment scheduling.

By setting up an automatic response, businesses can ensure that customers always receive prompt and professional replies to their inquiries.

• Sending out newsletters: Email responders can also be used to send out newsletters on a regular basis.

This can be an effective way to keep customers updated on new products, services, or promotions. You can also highlight key features of your products or services.

How to Measure the Impact of Email Autoresponders

Measuring the impact of email autoresponder software programs is the key to improving your email marketing strategy. By understanding how your autoresponder is performing, you can make changes to improve your results.

There are a few different metrics that you can use to measure the impact of your email autoresponder.

Here is a quick overview of the most important metrics that you should track:

Open Rate: This measures how many people opened your email. A higher open rate means that more people are interested in what you have to say.

Click-Through Rate: This metric measures how many people clicked on a link in your email. A high click-through rate indicates that your email was relevant and interesting to your audience.

Conversion Rate: This measures how many people took action after receiving your email. A high conversion rate means that your email was effective at getting people to take the desired action.

By tracking these metrics, you can see how your email autoresponder is performing and make changes to improve your results.

FAQs

Ready to Use Email Autoresponders For Your Campaigns?

Overall, an email autoresponder can be a powerful tool for your business. By keeping in touch with customers and prospects, you can build relationships that last. When used correctly, an autoresponder can save you time and help you close more deals.

There are a number of different email autoresponders on the market, so it’s important to do your research before choosing one.

Hope the list of best email autoresponders mentioned in this post helps you make the right decision. If you have any questions related to email autoresponders, please feel free to mention them in the comments section.

When done right, email marketing for ecommerce can be an extremely effective way to drive traffic to your ecommerce website or online store, generate leads, and boost sales.

But ecommerce email marketing can also be complex and time consuming. There are a lot of moving parts, from crafting the perfect email to designing attractive templates to using the right tools and best practices.

In this article, I’ll dive deeply into email marketing for ecommerce. I’ll cover what it is, why it’s important, types of ecommerce emails, creating an email strategy for your ecommerce business, templates, examples, tools, best practices, and more.

So, if you want to make email marketing a crucial part of your ecommerce success, read on.

What is Ecommerce Email Marketing?

Email marketing for ecommerce is the process of using email to reach and engage your customers and prospects with the goal of driving traffic to your website or online store, generating leads, and boosting sales.

It can take many different forms, from one-off promotional emails to more complex email campaigns, like automated email drip campaigns or email newsletters.

The goal is to use email to build relationships with your customers and prospects, keep them informed about your latest products and deals, and ultimately drive them to take action, whether that’s visiting your product pages, making a purchase, or signing up for your email list.

Why are Ecommerce Email Campaigns the Key to Success?

Email marketing is a critical part of ecommerce success for several reasons:

1. Email is a Direct Way to Reach Your Customers and Prospects

About half of the world's population – 4.3 billion people use email every day. That’s a lot of people. And 46% of smartphone users prefer emails over other business messaging channels.

Unlike social media or paid advertising, with email marketing, you can reach and connect with your audience directly on a one-to-one basis, in their inboxes. This gives you a direct line of communication with your customers that you can use to build relationships and drive sales.

2. Email Marketing Can Be Highly Targeted

Email allows you to segment your audience and send highly-targeted messages to specific groups of people. This helps you ensure that your customers only receive information that is relevant to them, which can increase engagement and loyalty.

3. Email is One of the Most Cost-Effective Marketing Channels

For every $1 spent on email marketing, you can expect an average return of $36. That’s a 3600% ROI. For some industries, it can be even higher, as you can see below.

Its cost-effectiveness makes email an attractive option for ecommerce businesses on a tight budget.

4. Emails Are Easy to Automate

With the right email marketing tools, you can automate your email marketing to save time. This includes automating many of the tasks involved, from sending emails to adding new subscribers to your list. This frees up your time so that you can focus on other aspects of your business.

Many platforms such as Constant Contact also allow you to set up and automate drip email sequences, meaning you can send a series of emails automatically over time.

Email marketing automation is an effective way to nurture your ecommerce leads and move them further down the sales funnel.

5. Email Marketing is Measurable

Email campaigns allow businesses to track results and ROI in a way that is not possible with many other marketing channels.

With most email marketing platforms, you can track metrics like who opens your emails, what links they click, conversion rates, unsubscribe rates, and other important data points, and make necessary adjustments.

These data points and insights can be extremely valuable in helping you fine-tune your ecommerce marketing strategy.

Whereas, with most other marketing channels, it can be difficult or impossible to know how many sales were directly attributable to a particular campaign.

‍Types of Ecommerce Emails

There are a number of different types of email that can be used in an ecommerce marketing campaign, and each has its own benefits.

When planning your ecommerce email marketing strategy and campaigns, you should first consider which types of email would be most effective for your business and your goals.

Let's take a look at the most common types of ecommerce emails.

1. Welcome Emails

Welcome emails are sent to new subscribers when they sign up for your email list. They’re a great way to introduce yourself and your business and start building relationships with your new subscribers.

Welcome emails typically include:

• A personalized message from the business owner or a member of the team
• An overview of what the subscriber can expect from your emails
• A discount code or other incentive to encourage the subscriber to make their first purchase

For example, the skincare brand, Paula's Choice, welcomes their new members with a €5 off coupon code on a €25 purchase:

2. Promotional Emails

The most common type of email is promotional emails. These types of emails are typically sent to promote a new product or service and encourage your customers and prospects to make a purchases.

With promotional emails, you can introduce new products or services, offer special discounts or sales, and provide other incentives to buy. They help you build excitement for your new products, services, or offers.

Here are some example subject lines for promotional emails you can send to your customers and prospects:

• “New Product Announcement: XYZ Widget Now Available!”
• “Get 20% Off Your First Purchase!”
• “Introducing the ABC Widget – Now Available for a Limited Time!”

3. Transactional Emails

Transactional emails are sent to customers after they have made a purchase to provide information about the transaction. These include sending notifications about order confirmation, shipping, or delivery.

These types of emails typically have high open and click-through rates because they are usually timely and relevant to the customer.

Sending transactional emails is a great way to keep your customers informed about their orders and make sure they stay up-to-date on the status of their purchases. While these emails do not typically contain marketing messages, they can help you build relationships with customers by providing them with useful information about their purchases.

You can send your customers emails like:

• “Your Order Has Shipped!”
• “Thank You For Your Purchase!”
• “Track Your Shipment Here”

4. Cart Abandonment Emails

Cart abandonment emails are sent to customers who add items to their cart but don’t complete the purchase. These emails aim to encourage the prospect to complete their purchase from your brand.

Cart abandonment emails typically include:

• A reminder of what items are in the customer’s cart
• The total cost of the items in the cart
• Any applicable shipping costs or a “free shipping” offer
• A discount code or other incentive to encourage the customer to complete their purchase

For example, this cart abandonment email from the lifestyle brand, Huckberry, includes a free shipping code to help boost their order completion rates.

5. Educational Emails

Educational emails are designed to help customers learn more about your products or services and how to use them. You can use these types of emails to provide helpful tips, tricks, and advice to your existing and potential customers.

Educational emails are a great way to build trust with your customers and show that you are an expert in your field. They can also help increase customer loyalty and engagement. That's what makes them effective for ecommerce businesses.

As an ecommerce business owner, you may want to consider sending educational emails to your customers on a regular basis. You can send them as part of a weekly or monthly email campaign, or you can send them on an as-needed basis.

For example, you can send emails like:

• “Video: How to Use the ABC Widget”
• “5 Tips for Getting the Most Out of Your XYZ Widget”
• “The ABC Widget: What it is and How to Use it”
• “Step-by-Step Guide to Care for Your XYZ Jewellery”

6. Customer Re-Engagement or Retention Emails

Ecommerce businesses can send customer retention emails to their existing customers to encourage them to come back and make more purchases. These types of emails can help keep your customers engaged with your business and reduce customer churn.

Customer retention emails can include things like loyalty program information, special offers for repeat customers, or simply a reminder that you appreciate their business.

For example, you can send emails like:

• “Welcome to Our Loyalty Program”
• “Save 10% on Your Next Purchase!”
• “We Miss You – Here's a 10% Discount!”
• “Thank You For Your Business – Here's a 10% Discount for Your Next Purchase!”

Another great way to re-engage customers is to send price drop alerts for items they’ve viewed or added to their carts in the past.

7. Upselling and Cross-Selling Emails

Upselling and cross-selling emails are designed to encourage your existing customers to purchase complementary or higher-priced items.

For example, if a customer buys a pair of shoes from your store, you could send them a follow-up email with a special offer on shoe care products like polish or insoles.

Or, if a customer buys a dress, you could send them an email with a special offer on jewelry or other accessories that would go well with the dress.

Here’s a creative cross-selling ecommerce email from Dollar Shave Club:

8. Order Replenishment Emails

Order replenishment emails can be sent to customers who have purchased items that need to be replaced on a regular basis, like coffee filters, face washes, or razor blades.

These types of emails can offer a discount or other incentive to encourage customers to make another purchase. They can also include helpful information like product care tips or links to complementary products.

For example, this order replenishment email from the organic superfoods brand, Rockin' Wellness, includes a free U.S. shipping offer for the day to encourage customers to restock their supplies.

Which Elements Are Crucial to an Ecommerce Email?

While you may send different types of emails based on the nature of your ecommerce business, the stage of your customer’s journey, or the specific products and services you offer, there are certain elements that every ecommerce email should include.

• Subject line: It is the first thing recipients will see when they receive your email. Your subject line should be clear, concise, and interesting enough to encourage recipients to open and read your email. And it should give recipients a taste of what they can expect from your email.
• A personalized sender name and email address: Your subscribers should be able to see at a glance who they’re hearing from when they open your email. Use a consistent sender name and email address for all of your emails to create a sense of trust and familiarity.
• A compelling offer: Your offer should be relevant to your audience and something that they will be interested in. It could be a discount, free shipping, an exclusive sale, or early access to a new product.
• Great design: Your email should be well-designed and easy to read. Use images, infographics, and other visuals to break up your text and make your email more visually appealing. And be sure to test your email design on different devices and email clients to ensure it displays correctly.
• A clear call-to-action (CTA): Your email should have a clear CTA that tells recipients what you want them to do next. Whether you want them to click through to your website, buy a product, or sign up for your newsletter, make sure your CTA is displayed prominently and easy for recipients to find.
• A way to stay in touch: Include a way for recipients to stay in touch with your ecommerce business after they’ve received your email. This could be a link to follow you on social media, sign up for your newsletter, or download a white paper or ebook.

Including these elements in your ecommerce email will help you achieve your desired goal, whether it’s driving traffic to your website, generating sales, or building brand awareness.

How to Create a Successful Email Marketing Strategy for Your Ecommerce Business

Now that you know what types of ecommerce emails you can send and what elements to include in your emails, it’s time to understand that how you execute your email marketing strategy is just as important as what goes into each individual email.

Your ecommerce email marketing strategy should be based on your business goals, your target audience, and the stage of your customer’s journey. It should also take into account the different types of ecommerce emails you can send and how each email can help achieve your desired goal.

To get started, follow the steps below to create a successful email marketing strategy for your ecommerce business.

1. Define Your Ecommerce Email Marketing Goals

Before you start sending ecommerce emails, you need to define your goals.

What do you want to achieve with your email marketing? Do you want to increase website traffic, drive more sales, or increase brand awareness?

Your email marketing goals should be specific, measurable, achievable, relevant, and time-bound (SMART). This will help you track and measure your progress over time to see if your email marketing efforts are paying off.

For example, instead of saying that you want to “increase sales,” you could say that you want to “increase sales by 10% in the next quarter.”

2. Identify Your Target Audience

Who are you trying to reach with your ecommerce emails? What are their needs, wants, and pain points? What motivates them?

The better you understand your target audience, the more effectively you can speak to their needs with your ecommerce emails.

Start by asking yourself who your ideal customer is and then fleshing out your buyer personas with specific characteristics, including their demographics, interests, motivations, and pain points.

3. Build Your Email List

Once you know who your target audience is, it’s time to start building your email list. You can do this in a number of ways:

• Add a sign-up form to your ecommerce store or website.
• Run a contest or giveaway.
• Offer a discount for subscribing to your email list.
• Add entry and time-based pop-ups to your website.
• Offer a product sample or ebook for free.
• Collect email addresses during the checkout process.

4. Segment Your List

Email list segmentation is the process of dividing your email list into smaller groups based on specific criteria, such as location, age, gender, interests, or past purchase history.

This is important because it allows you to send more relevant and targeted emails to your subscribers. And when your emails are more relevant and targeted, they’re more likely to be opened and clicked on, which can lead to more website traffic and sales.

There are a number of ways you can segment your email list, but some common criteria include:

• Location: Segment your list by country, state, or city.
• Age: Segment your list by age group.
• Gender: Segment your list by gender.
• Interests: Segment your list by interests such as sports, fashion, or travel.
• Purchase history: Segment your list by what products or services they’ve purchased in the past.

5. Choose the Right Tools

There are a number of different email marketing tools and platforms for ecommerce, so choose the one that’s best suited to your needs. Some popular options include Constant Contact, Mailchimp, and AWeber.

When picking an email marketing platform for your ecommerce business, consider the following:

• Ease of use and navigation so you can get started quickly
• The features you need such as email automation, segmentation, drip emails, and A/B testing
• Their pricing plans and how much you’re willing to spend
• How well they integrate with other platforms and software you use
• The level of customer support they offer

6. Decide on the Types of Content You Will Include in Your Emails

The types of content you include in your ecommerce emails will depend on your goals and target audience, and also on where the prospect/customer is in their buyer’s journey.

Whichever types of ecommerce emails you ultimately decide to send, make sure the content is relevant and valuable to your subscribers.

7. Create Engaging and Compelling Emails

Your ecommerce emails need to be engaging and compelling if you want people to open and click through them.

To do this, focus on creating email subject lines that are short, clear, and to the point. Avoid using too many words or characters and all caps, as this can make your subject line look spammy.

When writing your email copy, keep the following in mind:

• Use a voice and tone that’s consistent with your brand.
• Keep your sentences and paragraphs short.
• Use high-quality images, videos, infographics, or even just simple charts and graphs to break up your text. Show off your product from different angles and in different environments and include people using your product in your images.
• Include a call-to-action (CTA) so people know what to do next. This could be something like “Buy Now” or “Sign Up.”
• Make it easy for people to unsubscribe if they want to.

I’ve also put together a list of email marketing examples that you can learn from. Check them out here to get some inspiration for your next email.

8. Test, Test, and Optimize

One of the best ways to improve your ecommerce email marketing is to constantly test your email content on different devices to make sure it looks good and functions correctly.

And be sure to optimize your emails for mobile devices so they look great no matter where recipients open them up.

You should also experiment with different elements of your emails, such as your email subject lines, copy, images, layout, CTA, and more. Try different versions and see which ones perform the best. Then, you can use what you learned to improve your future email campaigns.

9. Stay Up-to-Date on the Latest Ecommerce Email Marketing Trends

Email marketing is constantly evolving, so it’s important to stay up-to-date on the latest trends. This way, you can adapt your email marketing strategy as needed and make sure your campaigns are always fresh and relevant.

Some of the latest email marketing trends include:

• Interactive content such as quizzes or polls
• Animated GIFs to add some personality to your emails and make them more visually appealing
• Personalization to make your emails relevant and targeted to each individual recipient

Key Metrics to Track for Your Ecommerce Email Marketing Campaigns

When you’re running an email marketing campaign for your ecommerce business, it’s important to track key metrics so you can see how successful your campaign is.

Here are some of the most important metrics you should track:

• Open rate: This metric measures how many people open your email. A higher open rate means that more people are interested in your email content.
• Click-through rate (CTR): This metric measures how many people click on the links in your email. A higher CTR means that your email content is relevant and engaging.
• Conversion rate: This metric measures how many people take the desired action after clicking on a link in your email. A higher conversion rate means that more people are interested in what you’re selling.
• Bounce rate: This metric measures how many people unsubscribe from your email list or mark your emails as spam. A high bounce rate indicates that your email content is not relevant to your target audience.
• Revenue: This metric measures how much revenue your email marketing campaign generates. A higher revenue amount indicates that your email marketing campaign is successful.

You can easily track these metrics using email marketing platforms like Constant Contact and Mailchimp. These platforms will also let you organize data and insights into meaningful reports that you can share with your team or clients.

When you’re tracking these metrics, it’s important to keep in mind that not all of them are equally important. The most important metric will depend on the goals of your email marketing campaign.

For example:

• If your goal is to increase website traffic, then your focus should be on the click-through rate.
• If your goal is to increase sales, then you should focus on the conversion rate.

By tracking these metrics, you’ll be able to see how successful your email marketing campaign is and make necessary changes to improve your results.

The Ecommerce Email Templates to Guide Your Next Campaign

When it comes to email marketing for ecommerce businesses, there are a few key templates that you should keep handy. These templates will help you get started with your email marketing campaigns and ensure that they are successful.

Template #1: The Welcome Email

The welcome email is the first email new subscribers will receive from you. This email should introduce your brand and let people know what they can expect from your emails.

Here's an easy-to-use template for you:

Subject line: Welcome to [Your Brand]!

Hi [First Name],

Welcome to [Your Brand]! We’re glad you’re here. We promise to never spam you with irrelevant content or sales pitches – only the good stuff.

Here’s what you can expect from us:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Thanks for joining us!

[Your Logo]

[Address + Contact + Social Media Profile Links]

Template #2: The Promotional Email

You can send emails to promote a special offer, sale, or discount. This email should be clear and concise so that people know exactly what the offer is and how to take advantage of it.

Subject line: Get XX% off your next purchase!

Hi there,

For a limited time, we’re offering XX% off your next purchase! Just use the code XXXX at checkout.

This offer is only good for a limited time, so don’t wait!

Thanks,

[Your Brand's Name + Contact Details]

Template #3: The Announcement Email

You can use emails to announce new products, features, or services. Make sure to include a call-to-action so people know what to do next.

Subject line: Introducing the all-new XXXX

Hi there,

We’re excited to introduce the newest addition to our product line – the XXXX!

This product is designed to help you with [XXXX + why they should try it] and is available now.

We’ve also updated our website to include more information about this product. Check it out here: [www.YourBrand.com/product]

Early birds can enjoy a discount of XX% off by using the code XXXX at checkout. So, hurry up!

Thanks,

[Your Brand's Name + Contact Details]

Template #4: The Product Recommendations Email

You can use ecommerce emails to recommend products that you think your customers or prospects will love.

Subject line: You might be interested in these products

Hi [First Name],

We noticed that you’ve been looking at [product they viewed] on our website. We thought you might be interested in these similar products:

• [Product 1]
• [Product 2]
• [Product 3]

Thanks,

[Your Brand's Name + Contact Details]

Template #5: The Cart Abandonment Email

Use this template to remind people of the items they left in their cart and encourage them to complete their purchase.

Subject line: Did you forget something?

Hi there,

We noticed that you left some items in your shopping cart. We thought you might want to complete your purchase and get those items shipped to you.

• [Product 1 with price drop]
• [Product 2]
• [Product 3]

If you order today, we'll also throw in FREE shipping!

Thanks,

[Your Brand's Name + Contact Details]

Template #6: The Customer Satisfaction Email

You can use this email to get feedback from your customers about their recent purchases. You can also use it to offer customer support or troubleshooting help.

Subject line: How was your recent purchase?

Hi there,

Thank you for your recent purchase from our store. We want to make sure that you’re happy with your purchase and our service.

How was your overall experience?

Excellent _____

Good _____

Neutral _____

Poor _____

Is there anything we can do to improve your experience?

If you have any questions, our customer service team is happy to help. Just reply to this email and we’ll get back to you as soon as possible.

Thanks for trusting our products!

[Your Brand's Name + Contact Details]

When designing your ecommerce email strategy, keep these templates in mind. They can be a helpful starting point for your own email marketing campaigns.

The Best Ecommerce Email Marketing Tools

To run a successful ecommerce email marketing campaign, you’ll need the right tools. Here are some of the best email marketing tools for ecommerce businesses:

1. Constant Contact

Constant Contact is one of the most popular email marketing tools on the market. It offers a wide range of features, including a drag-and-drop email builder, built-in templates, list segmentation, and more.

It’s a great option for ecommerce businesses of all sizes as it lets you stay connected with your website visitors and promote your products using targeted automation.

Plus, it integrates seamlessly with the ecommerce platforms you use, varying from BigCommerce and Shopify to Magento, WooCommerce, Etsy, eBay, and more.

Their plans start at $9.99/month.

Other useful features:

• Create sign-up forms for your ecommerce website and directly see new contacts in your Constant Contact dashboard.
• Use hundreds of pre-designed email templates to create your emails.
• Send real-time automated abandoned cart reminders and birthday discounts to boost sales.
• Segment your target audience.
• See your email list growth over time and track metrics like email views, opens, clicks, and more.
• Create shoppable landing pages.
• Get more email opens with subject line testing.
• Stay connected using their mobile app.
• Create email surveys and polls to understand your customers better.
• Get award-winning live chat and phone support.

2. Brevo (formerly Sendinblue)

Brevo is a powerful email marketing platform that offers a wide range of features, including automated email campaigns, transactional emails, and segmentation.

It helps you send personalized messages to the right customers and prospects at the right times. You can also store all customer data in one place.

Brevo integrates seamlessly with your ecommerce platforms like WooCommerce and Shopify and other business tools such as Google Analytics and WordPress.

You can send up to 300 emails/day for free. For more emails, you can upgrade to their paid plans, starting at $25/month.

Other useful features:

• Grow your email list by integrating custom forms on your ecommerce website or online store.
• Segment your audience.
• Create targeted landing pages.
• Send abandoned cart reminder emails and run other personalized email campaigns based on your customers’ purchase activities.
• Set up the design and deliverability of your transactional emails.
• Get reports about email opens and click-through rates.
• See how recipients engage with your emails using their email heat map.
• Conduct A/B testing and send time optimization.
• Create and automatically send time-sensitive offers to your selected customer segments.
• Connect with your customers and website visitors via live chat.
• Track your customers’ activities and segment them with lead scoring. For example, 10 points for signing up, followed by another 15 points for visiting a product page.

3. Omnisend

Omnisend is another popular and easy-to-use platform for ecommerce email marketing, SMS marketing, and marketing automation.

It offers everything from professional email templates to pre-built automation and workflows, pop-ups and sign-up forms, segmentation, sales reports, and customer support.

And the best part?

You can start sending ecommerce emails for free for up to 500 emails/month and reach up to 250 contacts.

Omnisend integrates with hundreds of tools, including Shopify, WooCommerce, BigCommerce, Wix, and Zapier.

Other useful features:

• Create emails using pre-designed professional email templates and a drag-and-drop editor.
• Automate trigger-based email sequences to engage your prospects and customers throughout their buying journeys.
• Build shoppable emails using features with their product picker, unique discount codes, and product recommendations.
• Drive more sales from automated welcome series emails and abandoned cart recovery emails to post-purchase engagement emails and more.
• Segment your audience based on their activities and shopping behaviors.
• Get more email opens and clicks with A/B testing and campaign booster.
• Get top-notch customer support 24/7.

Want to look for other options in the market? Check out my review and comparison of the top email marketing tools for 2025.

How to Take Your Ecommerce Email Marketing to the Next Level

Email marketing can be a great way to boost your ecommerce business – if it's done correctly. It can be tempting to just blast out a bunch of emails to your entire list, but that's not always the most effective way to use email marketing.

William Harris, the Founder & CEO of the ecommerce marketing agency, Elumynt, said that you can’t send boring emails. You have to put yourself in your customer’s shoes to send emails that can engage, convert, and retain them.

Here are some tips on how to do email marketing for ecommerce the right way:

• Make sure your emails are relevant and targeted to your audience. Don't just send out generic emails. Personalize them to make them relevant to your customers.
• Timing is everything when it comes to email marketing. Make sure you send your emails at a time when your customers are most likely to check their inboxes.
• Keep your emails short and to the point. No one wants to read a novel in their inbox, so make sure your messages are concise and easy to read.
• Use attractive visuals in your emails. Customers are more likely to engage with an email that has images or videos, so make sure to use them in your campaigns.
• Always include a call-to-action in your emails. Whether you want customers to click through to your website or buy a product, make sure there's a clear call-to-action in your email.

By following these tips, you can make sure your ecommerce email marketing campaign is successful. So start planning your next email campaign and put these tips into practice.

FAQs

Ready to Take Your Email Marketing for Ecommerce to the Next Level?

Ecommerce email marketing can be a powerful tool to stay in touch with your customers and prospects. By sending timely and relevant emails, you can build relationships, drive sales, build customer loyalty, and improve customer satisfaction.

When designing your email marketing strategy, keep in mind the different types of ecommerce emails you can send, as well as the best time to send them. You should also make use of email marketing tools such as Constant Contact to automate and segment your campaigns for maximum impact.

I hope you found this article helpful. If you have any questions, please feel free to leave a comment below.

Want to learn more about their features, pros and cons, lookup options, and pricing? Keep reading to see my in-depth comparison of the best reverse email lookup tools based on my personal testing of each tool.

What is Reverse Email Lookup?

Reverse email lookup is a process of finding an email owner’s name and other information by using only their email address. This can be useful for finding contact information for someone you've lost touch with or investigating someone who has been contacting you using a mysterious email address.

The information you can get from a person’s email address may include:

• The person’s full name
• Complete current address details
• Their phone number
• Their social media profiles (including Facebook, Twitter, Instagram, LinkedIn, and other profiles they may have)
• Other email addresses they may use

A reverse email lookup can also be useful for businesses who want to verify the identity of someone they're communicating with, prevent fraudulent activity, or verify their email leads.

There are a number of ways to perform a reverse email lookup, including using public records, search engines, and people search websites, but the most accurate and reliable method is to use a paid reverse email lookup service or tools.

These tools have access to billions of public and private records, which gives them a much better chance of finding someone’s personal information than you would have on your own.

What is Reverse Email Search Used For?

A reverse email search is usually used for one of three reasons:

• To find the personal information associated with an email address: This can be useful for reconnecting with an old friend or family member, finding the physical address of someone who has been sending you harassing emails, getting in touch with the owner of a business email address, or tracking down the author of an anonymous email.
• To see if an email address is real or fake: This can be useful for avoiding scams or phishing attempts, or vetting someone you met online before agreeing to meet them in person.
• To find all email addresses associated with a person: This can be useful for finding all the email addresses someone uses to spam you or collecting email addresses for marketing purposes.

The Limitations of Reverse Email Lookups

There are a few things to keep in mind when using reverse email lookup tools:

• They aren’t always accurate. While reverse email lookup services boast high accuracy rates, they aren’t perfect. This is because the data they rely on is constantly changing and often incomplete.
• They can be expensive. The best reverse email lookup services aren’t cheap, and some even require you to pay per search.
• They can take time. Even the best reverse email lookup services can take a while to find someone’s personal information.
• They aren’t always legal. Depending on how you use the information you find, reverse email lookup could be considered a violation of privacy.

Now that you know what reverse email lookup is and how it works, let’s take a look at how to choose the best reverse email lookup service for your needs.

Key Points When Choosing a Reverse Email Lookup Tool

Choosing a reverse email lookup tool is tricky. There are a lot of them out there, and they all claim to be the best. To help you choose the right one for your needs, here are a few key points to keep in mind:

• Accuracy: This is the most important factor to consider when choosing a reverse email lookup tool. The best reverse email lookup services have access to billions of public and private records, which gives them a much better chance of finding someone’s personal information than you would have on your own.
• Ease of use: You should be able to use the reverse email lookup tool without any prior experience or technical knowledge. The best tools come with user-friendly interfaces that make it easy to find what you’re looking for.
• Cost: The best reverse email lookup services aren’t cheap, and some even require you to pay per search. That being said, the cost is usually worth it if you need to find someone’s personal information.
• Speed: Even the best reverse email lookup services can take a while to find someone’s personal information. If you need the information quickly, make sure to choose a tool that can deliver it in a timely manner.
• Customer support: The best reverse email lookup services offer customer support in case you have any questions or problems. This is especially important if you’re not familiar with using reverse email lookup tools.

These are just a few of the key factors to consider when choosing a reverse email lookup tool. If you keep these points in mind, you’ll be able to find the best platform for your needs.

To make your job easier, I've tested and compiled a list of the best reverse email lookup tools in the next section of this article. Check it out.

List of 9 Best Reverse Email Lookup Tools

If you need to find someone's personal information, a reverse email lookup tool is the best way to do it. There are a lot of them out there, but not all of them are created equal.

To help you choose one, I've compiled a list of the best reverse email lookup tools and tested them to determine their accuracy, price, and features. Let's start by reviewing my top pick.

1. TruthFinder

TruthFinder is one of the best reverse email lookup tools as it offers a simple interface and extensive search options. All you need to do is enter an email address, and TruthFinder will scan its massive database of over 150 million public records to provide you with information about the owner.

That’s not all – TruthFinder can also give you a detailed report about the person’s criminal history, civil judgments, police records, employment and education history, social media accounts, and more.

It courts records from county records, federal records, social media data, and also from the deep web, which is why it can offer you more details than a normal search engine would.

You can use TruthFinder to find information about your employees, domestic workers, tenants, neighbors, professional service providers (like teachers, coaches, etc.), and more.

Along with its reverse email search service, it also lets you perform reverse searches by name, address, and phone number. However, your access to these search options depends on your TruthFinder membership plan.

TruthFinder is one of America’s most trusted brands with over 60,000 5-star reviews.

Key Features

• Get information about a name, address, and phone number
• A detailed location history report
• Possible estranged relatives, associates, friends, and even exes
• Birth and death records
• Criminal, arrest, and traffic records
• Education and employment history
• Social media accounts
• Assets that include home, properties, and vehicles
• Dating profiles
• Amazon wishlists
• Reverse phone lookups

Pros

• Fast signup process
• Unlimited reports
• Self-report monitoring to update you about any new information
• Highly detailed reports
• Secure sessions with 256-bit encryption

Cons

• No free version or free trial
• Available in the US only

Pricing

• Best Value plan: $29.99/month for unlimited reports + report monitoring
• Most Popular plan: $28.05/month for unlimited reports

Whether you need to run a reverse email search for personal or business purposes, TruthFinder is the best tool for the job. And, it is totally affordable.

2. Intelius

With an A rating from the Better Business Bureau, Intelius is a premier people search tool that provides you with aggregated reports from its wide range of data sources. Whether you want to check on a business associate or you are looking for a long-lost friend, Intelius can give you the information you need.

All of your searches are secured with a 256-bit encrypted connection and it is kept confidential (which means the search subject won’t be notified about your search).

Key Features

• Reverse email lookup to find name, address, and contact information
• Reverse phone lookup
• Reverse address lookup
• People search
• Background check
• Criminal records search
• Public records search

Pros

• Unlimited searches
• Quick search results
• Private and confidential searches

Cons

• US-only results

Pricing

• $24.86 for one month of unlimited reports
• $42.25 for two-month membership (unlimited reports)

If you're looking for comprehensive information on people, Intelius is the tool for you.

3. Instant Checkmate

Instant Checkmate is a public records search service that gives you the power to perform online background checks instantly. Search for anyone in America and you can get immediate access to their criminal records, arrest records, addresses, actual age, and known aliases.

Performing an Instant Checkmate background check is a great way to find out more about someone — especially if you have limited information. With just a name and state, you can learn a lot about a person's past — including their criminal history, if they have one.

If you're thinking about hiring someone or even starting a business partnership with someone, an Instant Checkmate background check could give you the peace of mind you need to proceed with confidence.

The platform has received over 70,000 5-star reviews from their users for its accuracy and detailed information.

Key Features

• People search
• Reverse phone lookup
• Criminal records search
• Inmate search
• Get contact information, location data, phone numbers, social media profiles, birth and death records, email addresses, business ownership, address history, and more

Pros

• Unlimited searches
• 256-bit encrypted connection

Cons

• US-only data

Pricing

• Person Reports: Starting at $35.12/month – You can pay $28.09/month if you opt for a 3-month plan ($84.28 in total).
• Phone Reports: $5.99/month
• Downloadable Report Files: One-time fee of $3.99
• Dark Web Monitoring: $1.99/month

Don't take any chances when it comes to your safety and the safety of your loved ones.

4. US Search

US Search is America's leading public records search company.

With advanced tools, up-to-date resources, and a team of experienced professionals, the company provides you with the most comprehensive and accurate information about a person – including their addresses, phone numbers, and email addresses.

If you need public records, whether for personal or business reasons, US Search is the people search and background check service you can trust. You can use it to look for someone's contact information, background check, or even just a simple people search.

It was first launched in 1993 as a service to help Americans look for lost friends and family members but it now serves a greater purpose and lets you perform background checks as well.

Key Features

• Find addresses, phone numbers, email addresses, employment history, social profiles, photos, criminal or traffic records, and other information
• Search by name
• Search by phone number
• Search by address
• Search by email address
• Search by location

Pros

• Easy to use
• Reliable search
• Unlimited reports and unlimited PDF downloads with US Search Pro
• Option to cancel subscription anytime online
• US-based customer support

Cons

• US-only results

Pricing

• US Search Pro: $59/month or $599/year (cancel anytime)

Check out US Search today for reliable public records searches and ensure that you have the most accurate information available.

5. CocoFinder

CocoFinder is another popular people search and public record search service that lets you find in-depth information about a person, such as their name, photos, address, criminal history, and more by inputting their email address.

You might want to look up employees, professionals, marketers, and security analysts on CocoFinder to ensure your corporate data and strategies are in the right hands.

Key Features

• Phone number
• Current address
• Age and date of birth
• Social media profiles
• Employment background
• Photos
• Background check
• Court records
• Relatives
• Arrest records
• White pages tool
• Public records search
• Who called me service
• Vehicle identification number (VIN) lookup
• Divorce records

Pros

• Huge database of trusted and verified sources
• No data tracking
• 24/7 support
• Unlimited search access

Cons

• Charges based on the amount of data you need

Pricing

• CocoFinder offers its reverse email lookup tool for absolutely free. But it charges you for more information about the person, once you’ve identified who the person is. The subscription plans and data charges are not transparent.

If you need public records, whether for personal or business reasons, CocoFinder is the service you can trust. It has a huge database of trusted and verified sources.

6. Pipl

Pipl is one of the most popular people search engines and allows you to search for someone by their name, username, email address, or phone number.

By performing a reverse email lookup, you can get information about a person ranging from their phone number to address, social media usernames, and a robust online identity. This will help save hours of research and empower your team to make informed decisions.

You can use it for rapid identity verification and in-depth investigation of any of your potential business partners, associates, clients, and even employees.With its wide database of 3 billion+ online identities, 100+ identity elements, and 150+ countries covered, Pipl has everything you need for a first background check report of any person.

Key Features

• Identity verification
• Personal and work email
• Phone number
• Social media accounts
• Photos
• Age and gender
• Home and work address with integrated map view
• Current and past jobs (employment history)
• Education history
• Associates and related people

Pros

• Smart layout for easy access to information
• Global data coverage (over 150 countries covered)

Cons

• Not transparent pricing plans

Pricing

• You need to contact its sales team for pricing details.

7. ThatsThem

Got an email from an unknown sender? You can use ThatsThem to do a reverse email lookup and find out who it is. All you need to do is enter the email address into the search bar and hit “Enter.”

The site will then search its database of over 10 billion records to see if there is a match. If there is, you will be able to see the person’s name, location, social media profiles, and more.

You can also use ThatsThem – a free people search engine to find information about a person using their name, address, phone number, IP address, and vehicle identification number (VIN), other than their email address.

Key Features

• Get the name, address, and phone number associated with an email address.
• Perform a reverse name lookup search to find more details about a person.
• Find information like mortgage data and estimated home value using a person’s address.
• Get details about previous owners using its free vehicle identification number lookup service.
• Find out the geographical location and ISP of a person using their IP address.
• Trace the identity of the person behind a specific phone number.

Pros

• Absolutely free to use (for up to 30 lookups/month), which makes it a good choice for those who want to lookup a person occasionally

Cons

• Insufficient information

Pricing

• It’s free to use for up to 30 lookups/month
• Advanced plan: $11.99/month for up to 60 lookups
• Premium plan: $14.99/month for up to 100 searches
• Pro plan: $19.99/month for unlimited searches

8. Spokeo

Spokeo is another excellent reverse email lookup tool that can help you find out who owns an email address. Just enter the email address into the search bar, and Spokeo will scour the web to find any publicly available information about the owner.

It can give you the identity, location, photos, and social media profiles using the sender’s email address. Plus, you can rest assured that your search will remain private and confidential.

Spokeo also lets you look up a person using their name, phone, and address, instead of using their email address. You can use it to investigate potential business partners and employees, verify details, and avoid scams.

It has been featured on websites like HuffPost, CNBC, and Forbes for being a trusted reverse email lookup tool with over 12 billion records.

Key Features

• Full name
• Age
• Relatives
• Location
• Phone number
• Secondary email addresses
• Dating profiles
• Social media accounts
• Photos
• Estimated income
• Property ownership

Pros

• Easy to use
• Affordable with a lower-priced 3-month membership plan

Cons

• Available in the US only
• Data is too reliant on social media networks

Pricing

• 1-month membership plan: $24.95/month
• 3-month membership plan: $19.95/month

9. Social Catfish

Social Catfish is a great reverse email lookup tool that allows you to input an email address and receive results from over 300 million records.

You can use it to find lost connections, verify the identity of people you want to work with, and manage your online data. You can verify information such as email addresses, photos, phone numbers, and online profiles using Social Catfish’s reverse email lookup search service.

This platform also boasts 160K five-star reviews, which vouch for its reliability and authority.

Key Features

• Verify people
• Locate online profiles
• Verify businesses and get details about licensed professionals
• Criminal records
• Social media accounts
• Verify email addresses
• Scammer check
• Background check
• Photos
• Physical addresses
• Associate information

Pros

• Hassle-free cancellation
• Easy to use
• Unlimited searches

Cons

• Too reliant on social media data
• Separate plans for social search and image search

Pricing

• Unlimited Social Search plan: $27.48/month
• Unlimited Image Search plan: $26.99/month
• Hire a Search Specialist plan: $297 (one-time fee)

Comparing the Best Reverse Email Lookup Tools

Other Reverse Email Lookup Methods You Can Use

Other than using free and paid reverse email lookup tools, you can use other methods to find information about the owner of an email address. 

In this section, I'll introduce you to some of the best methods you can try.

1. Free Email Search on Google

One of the simplest methods you can try is using Google search. Just enter the email address in double quotes and hit the search button. Google will show you all the instances where that particular email address has been used.

You can use this method to find the email owner's name, social media profiles, and other personal information.

For people like me (public figures), you can also find our guest posting and contributor profiles on other reputable websites like HuffPost and track down the events or conferences of which we’ve been part.

But unfortunately, you may not always get the desired results or accurate data by performing a Google search. The method only works if the email address is publicly available on the internet. In other cases, you'll need to rely on a reverse email lookup tool.

2. Reverse Email Lookup Using Browser Extensions

If you want to reverse lookup an email address without revealing your identity, you can use a browser extension. There are several extensions available for different browsers that can help you with this task.

For example, if you're using Google Chrome, you can use extensions such as:

• Email Tracker Pro: This extension not only lets you find out who owns an email address, but also provides other information like the location of the person, IP address, etc. Some other email tracking software solutions are listed here.
• Hunter: Hunter is a widely used extension that allows you to find the email address of anyone with just a few clicks. It also provides other information like social media profiles, job title, company name, etc.

You can easily search for other extensions by visiting the “Chrome Web Store” and searching for reverse email lookup extensions available in the market. Be sure to select “Extensions” in the left sidebar.

3. Email Reverse Lookup by the Domain Name

There are services like WHOIS and DomainTools that allow you to do a reverse email lookup by the domain name. This is useful if you want to dig for details about the person behind a business email address.

You can use the domain in their email address to search for the person and also find other email addresses associated with the same domain.

These websites will give you details about the domain registrar, the owner of the domain, contact information, and more.

4. Reverse Email Search via Social Media Networks

You can also perform a reverse email lookup search on social media platforms like Facebook, Twitter, and LinkedIn. You may find details such as their name, photos, workplace details, and birth date.

However, if they have opted in for the option of not allowing anyone to look them up using their email address, you may go away empty-handed (without any information about them).

That’s where reverse email lookup tools like TruthFinder, Intelius, and the others on this list, come into the picture. You’ll have to pay for advanced searches but you can rest assured of getting the information you need.

Reverse Email Lookup FAQs

Are You Ready to Get Information Using a Person’s Email Address?

Reverse email lookup is a process of extracting information about an email address owner from various online resources.

The best way to do this is by using a reverse email lookup tool, which I have tested and reviewed for you in this article. These tools are very reliable and accurate and can help you find out the name, social media profiles, location, etc. of the person associated with an email address.

You can also try other methods like using Google search or WHOIS lookup, but these may not always be as reliable as reverse email lookup tools.

So if you need to get detailed information about someone based on their email address, these tools are your best bet. Be sure to try them out.

If you have questions or feedback, feel free to leave a comment below.

What Are the Key Features of AWeber?

AWeber has managed to carve a name for itself in the email marketing industry. But what is it about the tool that makes it popular?

Some of the main features of AWeber include:

• Email design: Ability to create attractive emails with the help of Canva without having to leave your AWeber account
• Pre-built templates: Access to a huge library of customizable email templates along with special designs for events, holidays, and sales.
• Simple interface: Ability to drag-and-drop elements to create professional-looking emails quickly
• Automation: Ability to create campaigns and set them on automation, so you don’t have to worry about sending emails all the time.
• Segmentation: Ability to create segmented email lists with groups of similar subscribers to create more effective campaigns
• Tagging: Ability to organize all email subscribers with specific tags to send more targeted emails
• Images: Access to a huge library of free stock images to make your emails more visually appealing
• Auto-newsletters: Ability to automatically send blog posts out as newsletters
• Reports and analytics: Get insights into how your subscribers are responding with AWeber’s built-in reporting capabilities

Why Are Marketers Looking for AWeber Alternatives?

There are some reasons why AWeber might not be a suitable solution for your business. First, AWeber may seem too expensive for small businesses. It does offer a free plan but it comes with limited features.

You can use it only if you have up to 500 subscribers. Beyond that capacity, you would have to switch to their Pro Plan that starts at $29.99 per month. In comparison to other AWeber alternatives, the price point seems to be a bit on the higher end.

Second, AWeber is a service that is permission-based. If subscribers want to join your email list, they will have to specifically provide permission to get information. In case you haven’t emailed a subscriber for some time, it’s less likely that they will remember you.

In such a scenario, AWeber recommends that you don’t import subscribers if you haven’t communicated with them over email in the past six months. For all businesses, this might not be suitable.

Which Key Features Should You Look for in AWeber Alternatives?

When looking for an email marketing software program, there are key features you should look for. AWeber is a popular email marketing software, but there are many alternatives available.

Make sure the software you choose has the following features:

• Email sequences: Automates sending of emails at set intervals
• Mobile optimization: Ensures readability on mobile devices, with mobile-friendly templates
• Detailed analytics: Tracks open rate, bounce rate, unsubscribe rate, and click-through rate
• Multiple pricing plans: Offers various plans and possibly a free trial or money-back guarantee
• Third-party integrations: Integrates seamlessly with existing software for better audience targeting and reporting
• Customer support: Reliable support options like live chat for immediate assistance
• A/B testing: Tests different email campaign versions to optimize performance
• Pre-designed templates: Ready-to-use email templates that can be customized to fit your brand
• Marketing automation: Automates tasks like email scheduling, subscriber list updates, and campaign tracking

Which Are the Best AWeber Alternatives Out There?

AWeber is a popular email marketing software platform but it’s not the only one. Whether you need to find an alternative that’s easier on the pocket or has different features, there are plenty of choices available.

Here’s a quick look at what makes my curated tools worthy of being on the list of the top AWeber alternatives:

Let’s explore each of these email marketing tools in detail, including their key features, pros, cons, and pricing structures.

1. Mailchimp

Mailchimp is one of the most popular web-based email marketing services out there. This AWeber alternative allows businesses to create and send newsletters, promotional emails, and other types of automated emails such as ecommerce emails.

Mailchimp is a great tool for managing your email lists and sending out newsletters, but it can also be connected to other apps and automated workflows to help you save time and get more done.

For example, you can connect Mailchimp to your CRM system to automatically add new subscribers to your email list. You can also connect it to your social media scheduling tool so that you can automatically post your latest newsletter on Twitter or Facebook.

Key Features

• Intuitive drag-and-drop editor: Simplifies the process of creating emails and campaigns.
• Comprehensive automation: Enables targeted campaigns based on subscriber behavior and preferences.
• Extensive template library: Offers a wide range of customizable templates for various types of emails.
• Advanced segmentation: Allows detailed segmentation based on subscriber data and behavior.
• A/B testing: Tests different email elements to optimize campaign performance.
• Robust analytics and reporting: Provides detailed insights into campaign effectiveness and subscriber engagement.
• Behavioral targeting: Sends emails based on user actions, enhancing personalization.
• E-commerce capabilities: Supports e-commerce features like product recommendations and purchase follow-ups.
• Marketing CRM: Helps manage and analyze customer data for improved targeting and campaigns.

Pros

• Versatile feature set: Offers a comprehensive range of tools for email marketing, automation, reporting, and analytics.
• Strong market presence: As one of the most popular email marketing platforms, it benefits from a large community and extensive resources.

Cons

• Pricing scalability: Costs can escalate quickly as the subscriber list or feature requirements grow.
• Complexity in advanced features: While user-friendly for basic tasks, navigating the advanced options and settings can be challenging for some users.

Pricing

Mailchimp’s pricing scales according to the number of email contacts you have.

• Essentials plan: $13/month (500 contacts)
• Standard plan: $20/month (500 contacts)
• Premium plan: $350/month (10,000 contacts)

2. GetResponse

GetResponse is an email marketing platform that helps businesses send out email campaigns to their subscribers. It offers a variety of features, such as email creation tools, autoresponders, and landing pages, that make it easy to create and send out email campaigns.

Additionally, GetResponse provides detailed analytics and reporting tools so businesses can track the success of their email campaigns.

You can use this AWeber alternative to create emails quickly and easily, and you can track how well your campaigns are performing. You can also segment your audience so that you're sending the most relevant content to the right people.

What makes GetResponse a great choice for small businesses is its price. It's one of the most affordable email marketing platforms available, and there are a variety of pricing plans to choose from.

Key Features

• Automated email sequences: Enables nurturing of subscribers with automated messages.
• Free stock images and GIFs: Enhances newsletters with a variety of visual content.
• Dynamic content: Offers personalized messaging for targeted communication.
• Custom segmentation: Builds segments based on specific criteria for focused marketing.
• A/B testing: Tests variations of subject lines, images, and CTAs to optimize campaigns.
• Free templates: Provides a selection of email and landing page templates.
• Web push notifications: Engages users with instant browser notifications.
• Behavior-based emails: Utilizes marketing automation for targeted emails based on user actions.

Pros

• Highly customizable: Allows for deep customization of emails and landing pages, ensuring brand consistency and engagement.
• Integration capabilities: Seamlessly integrates with many third-party apps and services, enhancing the marketing ecosystem.

Cons

• Learning curve: The abundance of features might overwhelm new users, requiring a learning period to fully utilize its capabilities.
• Pricing structure: As the subscriber list grows, the pricing can become a significant expense, especially for businesses with large contact lists.

Pricing

• Email Marketing plan: $19/month (1,000 contacts)
• Marketing Automation plan: $59/month (1,000 contacts)
• Ecommerce Marketing plan: $119/month (1,000 contacts)

3. HubSpot

HubSpot serves as a robust AWeber alternative, offering a customer platform that grows with your business. Its approach is to provide software that's powerful yet not overpowering, enabling seamless integration of sales data, teams, and customer data.

With HubSpot, you get the flexibility to start with its free tools and scale up to premium software as your business expands. Its global reach, with over 205,000 customers in more than 135 countries, demonstrates its capability to support business growth at any level.

What sets HubSpot apart is its unified customer platform, where marketing, sales, and customer service converge on a single CRM database. This integration offers unparalleled insights into each customer's journey, enhancing the effectiveness of your campaigns and interactions.

Want to learn more about HubSpot? Check out my full HubSpot review.

Key Features

• Unified customer platform: Integrates marketing, sales, and service on one CRM platform.
• Extensive tool suite: Features tools like Marketing Hub, Sales Hub, Service Hub, and more.
• Marketing automation: Automates marketing tasks to drive growth and lead generation.
• Powerful CRM: Provides deep insights into customer interactions and journeys.
• Customizable templates: Offers a wide range of templates for emails and landing pages.
• Advanced analytics: Delivers comprehensive analytics and reporting capabilities.
• Integration ecosystem: Supports numerous integrations with third-party apps.

Pros

• Scalability: Easily scales with your business, suitable for both small businesses and large enterprises.
• Extensive integrations: Provides seamless integration with a wide range of third-party applications and services.

Cons

• Complexity: Its extensive features and capabilities can be overwhelming for beginners or small teams.
• Cost: While it offers a free tier, the cost can escalate quickly as you add premium features and grow your subscriber base.

Pricing

• Free plan: $0/month (very limited features, such as 1 automated action and 2000 emails per month.)
• Marketing Hub Starter plan: $20/month per seat (1000 contacts)
• Marketing Hub Professional plan: $890/month for 3 seats (2000 contacts and premium features such as A/B testing and dynamic content)

4. ConvertKit

ConvertKit is a tool that allows you to manage your email list and send out automated emails. It's a great tool for bloggers and online entrepreneurs who want to grow their email lists and increase their online income.

ConvertKit makes it easy to create beautiful email newsletters, automate your email marketing, and track the results of your campaigns. Plus, it's affordable and easy to use.

If you're looking for a powerful, yet simple-to-use email marketing tool, ConvertKit is worth checking out.

On their website, ConvertKit mentions that they have an open rate of 98%. This means that most of the emails that you send are likely to end up in your subscribers’ inbox, not spam folder.

Key Features

• Custom forms: Allows building of custom forms to collect subscriber information.
• Automated email sequences: Triggers emails based on various events like purchases or subscriptions.
• Drag-and-drop editor: Facilitates creating custom emails with an intuitive editor.
• Tool integrations: Offers integration with platforms like Google Analytics, WordPress, and Shopify.
• Inline styling options: Enhances emails with multimedia, buttons, images, or videos.
• Subscriber grouping: Creates groups based on location, tags, and custom criteria.
• Action-based tagging: Adds tags to subscribers based on their actions.
• Third-party integrations: Connects with apps like Bonjoro and Shopify for extended functionality.

Pros

• Highly targeted campaigns: ConvertKit enables precise targeting with its advanced segmentation and tagging features, leading to more personalized and effective email campaigns.
• User-friendly interface: The platform is known for its ease of use, making it accessible for beginners and professionals alike.

Cons

• Limited template designs: Compared to other platforms, ConvertKit offers fewer email template designs, which may limit creative options.
• Pricing: While it offers valuable features, ConvertKit can be costly for larger subscriber lists or businesses scaling up their operations.

Pricing

• Free Plan: $0/month (For 1000 subscribers)
• Creator Plan: $15/month (For up to 300 subscribers)
• Creator Pro Plan: $29/month (For up to 300 subscribers)

5. Campaign Monitor

Campaign Monitor is an email marketing service that helps businesses send out newsletters, announcements, and other types of emails.

It makes it easy to create beautiful, responsive emails that will look great on any device. You can also track how well your emails are performing, and see who's opening and clicking through your messages.

Campaign Monitor is a great tool for businesses of all sizes. It's easy to use, and you can create beautiful emails without having to design them from scratch with its huge gallery of stock images.

You can also track the performance of your campaigns, so you can see how well they're doing and make adjustments as needed. If you need help getting started, Campaign Monitor offers many resources, including tutorials, webinars, and ebooks.

What’s more, Campaign Monitor also offers a number of integrations with other popular platforms, so you can easily add it to your existing tools.

For example, you can connect Campaign Monitor with Salesforce, Shopify, and WordPress, among others. This makes it easy to start with Campaign Monitor and see results quickly.

Key Features

• Drag-and-drop editor: Offers a simple yet powerful interface for creating emails.
• Customization and mobile optimization: Ensures emails look great on all devices with easy customization options.
• Template locking: Allows locking sections of email templates for consistent use in future campaigns.
• Interactive analytics dashboard: Tracks performance of transactional emails and campaigns.
• Advanced segmentation: Enables sending targeted emails to specific subscriber groups.
• Marketing automation: Enhances campaign effectiveness with automated workflows.

Pros

• Segment exclusion: Offers the ability to exclude specific segments from campaigns, enhancing targeting.
• Robust templates: Features a wide range of high-quality, professional email templates.
• Advanced automation: Provides comprehensive automation options for efficient marketing workflows.

Cons

• Limited split testing: A/B testing is restricted to two variants, which may limit optimization capabilities.

Pricing

For up to 500 contacts in your list, here are the pricing details:

• Lite plan: $11/month (2500 emails a month)
• Essentials plan: $19/month
• Premier plan: $149/month

6. Constant Contact

Constant Contact offers a variety of services that can help you get more leads and drive more sales online. You can use the platform to create and send newsletters, announcements, and other types of marketing materials.

With the built-in tools, it’s easy to track how well your marketing campaigns are performing.

Here’s a short video of some of Constant Contact’s key features:

Features like automated email marketing, easy-to-use templates, and powerful reporting tools, Constant Contact also makes it easy to create and send email campaigns that get results.

Not just that, you can use their all-in-one digital marketing software solution to manage social media ads and run online campaigns.

Want to know more? Check out Constant Contact vs. Brevo for a more in-depth look at both AWeber alternatives.

Key Features

• Subscriber targeting: Allows targeting based on demographics, interests, or behaviors.
• Real-time analytics: Offers insights into email performance, enabling timely adjustments.
• App integrations: Includes multiple integrations with platforms like Shopify and WordPress.
• Customer acquisition: Facilitates finding new customers through Instagram and Facebook ads.
• Behavioral triggers: Enables sending emails based on subscriber actions.
• Contact segmentation: Allows grouping similar contacts for segmented communication.
• Click-tracking: Provides heat maps to identify the most-clicked links.
• A/B testing: Supports testing different subject lines to find the most effective one.
• Image library: Includes a built-in library with professional stock images and Canva integration for image editing (up to 25 GB storage included).

Pros

• High delivery rate: Constant Contact has an impressive email delivery rate, ensuring emails reach customer inbox.
• Extensive template library: Offers a broad selection of templates, making it easy to create professional-looking emails.
• Comprehensive integration: Seamlessly integrates with various platforms like Shopify and WordPress, enhancing functionality.

Cons

• Limited advanced features: Some advanced features like heat mapping and dynamic content in emails are restricted to the highest tier plan, limiting access for users on basic plans.

Pricing

• Lite plan: $12/month
• Standard plan: $35/month
• Premium plan: $80/month

7. MailerLite

MailerLite is an email marketing platform that helps you send email newsletters, announcements, and other types of email content to your subscribers.

This AWeber alternative is easy to use, and there are a variety of templates and tools to help you create beautiful email campaigns.

Plus, MailerLite integrates with a variety of other platforms, so you can easily manage your email marketing efforts from one place. If you're looking for an easy-to-use email marketing platform, it is a great option.

With MailerLite, you can create beautiful landing pages, pop-ups, and embedded forms to capture leads. Plus, it offers tons of powerful features like email automation, A/B testing, and segmentation that will help you grow your business.

Key Features

• Drag-and-drop editor: Simplifies creating email campaigns with an easy-to-use interface.
• Customizable templates: Offers built-in templates for customization or starting from scratch.
• Automated emails: Sends automated messages, including birthday and anniversary reminders.
• Detailed reports: Provides analytics on email campaign performance.
• Web platform integrations: Connects with platforms like WordPress and Shopify.
• Photo editing: Includes a built-in photo editing tool.
• Click maps: Analyzes audience interaction with newsletters.
• Resend option: Allows resending emails to subscribers who haven’t opened the initial email.

Pros

• User-friendly design tools: MailerLite's intuitive drag-and-drop editor and pre-designed templates make it easy to create professional-looking emails without needing advanced design skills.
• Comprehensive automation: Supports advanced automation features, including triggers for personalized emails, which can enhance subscriber engagement and streamline marketing workflows.

Cons

• Limited integration options: Compared to other email marketing platforms, MailerLite has fewer integrations, which could limit functionality for users relying on specific third-party services.
• Basic analytics: While it provides essential reporting features, its analytics might lack the depth and detail that larger businesses or data-driven marketers require.

Pricing

• Starter plan: $59/month
• Essential plan: $179/month
• Advanced plan: $649/month

8. ActiveCampaign

ActiveCampaign shines as an AWeber alternative with its robust email marketing and automation capabilities. It enables you to craft compelling newsletters and targeted campaigns, ensuring your messages reach the right audience.

With features like broadcast and triggered emails, you can communicate effectively with your entire list or automate responses based on specific customer actions.

ActiveCampaign goes beyond basic emailing by offering advanced segmentation, autoresponders, and transactional email functionality, ensuring a tailored experience for each subscriber.

Its drag-and-drop designer and integration capabilities with platforms like Shopify and WordPress make it a versatile tool for businesses aiming to enhance their email marketing efforts.

But don’t just take my word for it, check out their 4-minute comprehensive tour.

Key Features

• Robust email marketing: Creates and sends newsletters and targeted campaigns.
• Advanced automation: Triggers emails based on purchases, site visits, or engagement.
• Segmentation tools: Group audiences based on factors like behavior and demographics.
• Email autoresponders: Engage immediately with welcome emails or lead magnets.
• Transactional emails: Ensure critical emails reach customers' inboxes.
• Scheduled emails: Plan emails for specific dates and times, like birthdays or events.
• Drag-and-drop designer: Easily crafts beautiful emails without technical skills.
• Integrations: Connect with numerous apps for enhanced functionality.

Pros

• Comprehensive automation: Features powerful automation capabilities that streamline the email marketing process.
• High deliverability rates: Maintains strong email deliverability, ensuring messages reach recipients’ inboxes.

Cons

• Learning curve: The wide range of features can be overwhelming for new users to navigate.
• Cost: While providing excellent features, it can be expensive, especially for businesses with large contact lists.

Pricing

• Lite plan: $39/month (1,000 contacts)
• Plus plan: $70/month (1,000 contacts)
• Professional plan: $187/month (2,500 contacts)
• Enterprise plan: $323/month (2,500 contacts)

9. Brevo

Brevo (formerly Sendinblue) is a multifaceted platform that aims to streamline the marketing process. It offers tools for running sophisticated, automated campaigns across channels, including email marketing.

As an AWeber alternative, its integrated approach allows businesses to craft personalized communication strategies, targeting customers via email, SMS, and WhatsApp directly from the platform.

This capability helps you maintain a consistent and engaging dialogue with your target audience, enhancing customer experience and loyalty.

With its advanced analytics and reporting features, you can monitor campaign performance in real time, gaining valuable insights into your customer behaviors and preferences.

Not feeling like Brevo’s your pick? Check out these Brevo alternatives for more options.

Key Features

• Multi-channel marketing: Integrates email, SMS, and WhatsApp for diverse outreach.
• CRM integration: Offers a free, integrated CRM system for sales and contact management.
• Automated workflows: Enables the creation of custom automation workflows for targeted marketing.
• Analytics and reporting: Provides real-time insights into campaign performance and customer behavior.
• Cross-platform support: Facilitates customer support and engagement across various channels.

Pros

• Comprehensive communication tools: Facilitates engagement through multiple channels, enhancing customer reach.
• User-friendly interface: Simplifies campaign creation and management, suitable for users at all skill levels.
• Cost-effective CRM solution: Includes a CRM tool for free, with unlimited contacts and up to 300 emails a day.

Cons

• Limited design options: Fewer email templates compared to competitors, potentially restricting creative flexibility.
• Performance concerns: Reports of slow loading times and challenges with data import can affect user experience.

Pricing

• Free plan: $0/month (300 emails a day, unlimited contacts)
• Starter plan: $25/month (20,000 emails a month, unlimited contacts)
• Business plan: $65/month (20,000 emails a month, unlimited contacts)
• Enterprise: Contact their sales team for a custom quote

10. Campaigner

Campaigner stands as a formidable AWeber alternative, boasting over 20 years of experience in the email marketing domain.

Its platform offers a suite of advanced features designed to drive higher ROI, grow audiences, and cultivate customer loyalty.

With Campaigner, you can create impactful email campaigns that are not only visually appealing but also highly effective in reaching the inbox.

Its comprehensive toolset, including robust workflows and customer insights, empowers you to execute sophisticated marketing strategies effortlessly.

As an integrated marketing solution, Campaigner merges email and SMS marketing, enabling a multi-channel approach that significantly enhances conversion rates.

Its advanced personalization features, coupled with a vast selection of responsive templates, allow for highly customized and engaging communication efforts.

Key Features

• Email automation workflows: Automate email campaigns based on customer behavior and preferences.
• Advanced personalization: Offers extensive segmentation and personalization beyond basic merge tags.
• Multi-channel integration: Combines SMS and email marketing on a single platform.
• Responsive templates: Provides hundreds of templates that adapt to different screen sizes.
• Geotargeting and segmentation: Enables targeted marketing based on geographical location and custom criteria.

Pros

• High-level personalization: Allows for detailed segmentation and personalization of email content.
• Integrated SMS marketing: Enhances campaign reach and effectiveness with combined email and SMS marketing strategies.

Cons

• Complexity: With its wide range of features, the platform can be overwhelming for beginners.
• Cost: As a feature-rich platform, Campaigner may be more expensive than basic email marketing solutions.

Pricing

• Starter plan: $59/month (5,000 contacts)
• Essential plan: $179/month (25,000 contacts)
• Advanced plan: $649/month (100,000 contacts)

Are You Ready to Pick the Best AWeber Alternative for Your Business?

Granted that AWeber is one of the first names that pops up when you look for email marketing software programs, the price point may be a deterrent for many marketers who are on a tight budget.

The good news is that many AWeber alternatives out there are as rich in functionality and have different pricing plans.

Check out the key features and compare the pros and cons in this post thoroughly before you decide on a platform.

Do you have any questions about the AWeber alternatives mentioned above?

Please feel free to reach out to us. Leave your queries in the comments section below, and we’ll answer them for you.

FAQs

In this blog post, I'll compare Brevo with some of its top alternatives.

I’ll also cover the key features that make each email marketing platform on this list stand out and also look at the pros and cons of each platform so that you can decide which one is best for you.

Top Brevo Alternatives and What Makes Them Stand Out

Brevo is a great email marketing platform. But what if you're looking for a cheaper alternative? What if you need more features or use automation rules?

Whatever you may need in an email marketing tool, this list has got you covered. You'll also get information on the key features, pros, cons, and pricing of each platform.

So whether you're just starting out or are looking for an upgrade, read on for the best options out there.

1. Constant Contact

Constant Contact is one of the most popular email marketing platforms and it's easy to see why. It has a user-friendly interface, and a wide range of features, and it's very affordable.

Also, it allows you to grow your email list, send awesome emails at the right times, and also generate new leads with social media ads all through one single platform.

Key Features

• Best-in-class email delivery rate of 97%.
• Hundreds of pre-built templates to choose from.
• Drag-and-drop editor to create your own email design.
• Marketing automation to send targeted emails based on how users engage with your emails.
• Customer list management and user segmentation to send personalized emails.
• Real-time reporting features to help you identify prospects, see where they are in the sales cycle, and personalize emails to engage them right away.
• Send abandoned cart emails for your Shopify and WooCommerce stores.
• Run Facebook and Instagram Ads.
• Ecommerce integrations.
• Unlike many competitors, Constant Contact does NOT charge customers to host unsubscribed contacts on your account.
• Dynamic sign-up forms to help you gain subscribers and grow your email list.

PROS

• Very user-friendly interface.
• Easy and intuitive contact list management. You can also upload your contact lists from Excel, Outlook, Salesforce, and other marketing automation tools.
• Industry-leading email list growth tools such as lead generation landing pages, social media marketing, and text-to-join service.
• Social media marketing/management that rivals platforms like Hootsuite. You can post to your social platforms with a single click, and respond to messages, mentions, and comments on Facebook and Instagram all from within your account.
• Good customer service.
• Affordable pricing.
• Makes it easy to manage event marketing including invitations, registrations, and tickets.

CONS

• Not as many integrations as some of the other platforms on this list.

Pricing

Constant Contact offers two digital marketing pricing plans. Each of them is priced based on the number of contacts.

• Core plan: $9.99/month for up to 500 contacts and $95/month for up to 10,000 contacts. List sizes over 10,000 contacts automatically get upgraded to the Plus plan.
• Plus plan: $45/month for up to 500 contacts. The cost increases along with an increase in the number of contacts.

You can view the tiered pricing of each plan on the pricing page for complete details.

Constant Contact also offers a 60-day free trial so that you can try it before you commit to a paid plan.

Constant Contact is a great choice for small businesses that are looking for an easy-to-use platform with a wide range of features. However, it is not as suitable for businesses that need to use more advanced automation rules or a large number of integrations.

If that sounds like you, check out their Sales Accelerator option from the pricing page (costs $449.00 mo).

If you're looking for an affordable Brevo alternative with a user-friendly interface, more features, and better value, Constant Contact is a great choice.

2. HubSpot's Email Marketing Tool

HubSpot’s email marketing tool has a number of features that make it an attractive option for businesses. Some of its key features include the ability to create custom email templates, track the success of your campaigns, and segment your contacts into lists.

Another plus is that HubSpot is a fairly affordable option with all of its modules including features that are useful for email marketing automation.

Key Features

• Customizable email templates
• Tracking and reporting capabilities
• Email personalization
• A/B testing
• Contact segmentation

Pros

• Inexpensive
• 24/7 customer support
• Smart email scheduling

Cons

• The interface of HubSpot’s email marketing tool can be a little overwhelming for beginners.
• Only basic reports are available with the free plan.
• The free plan offers only limited email targeting and personalization options. To run advanced and highly-targeted email campaigns, you’ll need to switch to their paid solutions.

Pricing
HubSpot offers five modules. Each of these modules includes email marketing features.

• CRM that's free to use
• Operations Hub – Starting at $50/month with professional ($800/month) and enterprise ($2,000/month) options available
• Marketing Hub – Starting at $45/month for up to 1000 marketing contacts
• Sales Hub – $45/month for 2 users
• Service Hub – $45/month for 2 users
• CMS Hub – $23/month

3. AWeber

AWeber is an all-in-one marketing solution that allows businesses to automate their email marketing efforts. It offers a wide range of features including email creation and design tools, autoresponders, list management tools, and tracking and reporting features.

Key Features

• Hundreds of professional-looking email templates that are also responsive
• Drag-and-drop editor
• Design emails with Canva
• Email scheduling
• Easy email segmentation to send highly-targeted emails
• Reporting and analytics
• Dynamic content
• Sell products and services with AWeber Ecommerce
• Built-in landing page builder

Pros

• A very user-friendly platform
• Award-winning customer support

Cons

• You can only send 3000 emails/month with the Free plan.
• It charges you to host unsubscribed contacts on your account.
• Many features are available only with the paid plan like cart abandonment emails and dynamic email content.

Pricing

• AWeber offers a free plan for up to 500 subscribers
• AWeber Pro – $19.99/month for up to 500 subscribers, $69.99/month for up to 10000 subscribers, and $149.99/month for up to 25,000 subscribers

4. Drip

Drip is another great Brevo alternative with a wide range of features including email creation and design tools, autoresponders, list management tools, and tracking and reporting features.

One of the things that makes Drip a unique Brevo alternative is its ability to seamlessly integrate your customer data from WooCommerce, Shopify, and BigCommerce stores. This will help you better understand your audience and create content that is more likely to be engaging.

You can send targeted emails based on what your customers browse, click, and buy from your store. Drip also helps you track the engagement of your subscribers with metrics like open rate, click-through rate, and time spent on your website.

Key Features

• Professionally-designed templates for different types of email campaigns.
• Point-and-click visual email builder and editor.
• Pre-built playbooks such as welcome email series, cart abandonment emails, post-purchase email campaigns, and much more.
• Automated email workflows.
• Deep customer behavior-based segmentation and email personalization.
• Smart A/B testing for subject lines, email copy.

Pros

• Dynamically personalized email content such as product recommendations based on browse history, birthday deals, etc. to generate more conversions.
• Also offers an email + SMS plan for multi-channel marketing.
• One-click integrations with your Shopify, WooCommerce, and BigCommerce stores and other marketing tools.
• Feature-rich for ecommerce email marketing campaigns.

Cons

• Only email support is available up to 5000 contacts pricing plan. Higher-priced plans give you access to chat and email support. You can get assistance from a dedicated customer success manager with more expensive plans.
• No phone support.
• Some users reported bugs with the RSS feed to email contacts.

Pricing
Drip follows a simple pricing method based on the number of email contacts you have.

• $19/month for up to 500 contacts and unlimited email sends
• $49/month for up to 3000 contacts and unlimited email sends
• $369/month for up to 25000 contacts and unlimited email sends
• And so on…

You can easily use the slider on their pricing page to select the number of contacts you want to run your email campaigns for. It allows you to request a custom quote for 160K or more contacts.

Drip also offers a 14-day free trial so that you can test it out and see if it’s worth paying for.

5. SendPulse

SendPulse offers a range of free email marketing tools and templates that can help you reach a lot of people with your marketing messages. What makes it a great Brevo alternative is that it offers more features than Brevo and it's also cheaper.

One of the things that I really like about SendPulse, however, is its email automation feature. With this feature, you can create a series of emails that are automatically sent to your subscribers based on certain conditions.

For example, you could create a campaign that sends a welcome message to new subscribers, followed by a series of automated messages that promote your products or services.

Another great feature of SendPulse is its ability to segment your subscribers into different groups so that you can improve your email conversion rates with more targeted emails.

Key Features

• Convenient, drag-and-drop email editor.
• 130+ professional email templates.
• Automation 360 to set up automated emails, SMS, and web push notifications based on the actions your users take.
• Contact list management and contact tagging.
• Analytics to track the engagement and activity of your subscribers.
• Email personalization by setting replaceable text fields in your emails.
• A/B testing.

Pros

• Email spam checker to improve your email deliverability
• An easy-to-understand user interface that makes it very easy to set up
• SMS integration

Read more tips to improve email deliverability here.

Cons

• Customer tagging and unlimited segmentation options are only available with Pro and Enterprise plans
• Fewer pre-built templates when compared to other Brevo competitors
• Lack of elements and features in the drag-and-drop editor

Pricing

• Free plan for up to 500 subscribers and 15000 emails/month
• Standard plan – $8/month for up to 500 subscribers, $35/month for up to 5000 subscribers, $191/month for up to 50000 subscribers, and so on
• Pro plan – $9.60/month for up to 500 subscribers, $63.60/month for up to 10000 subscribers, $1956/month for up to 1 million subscribers, and so on
• Enterprise plan – $58.80/month for up to 5000 subscribers, $2738.40/month for up to 1 million subscribers, and so on

6. Privy

Privy is another good alternative to Brevo as it has a user-friendly interface and is easy to navigate. Moreover, it offers a wide range of features, including unlimited pop-ups, flyouts, and other displays to grow your list.

You can easily create and manage email lists, design newsletters, cart abandonment recovery emails, and other conversion-oriented emails. Plus, it offers unlimited email sends.

Key Features

• 12 free email templates
• Drag-and-drop editor to help you design eye-catching newsletters, promos, and company updates emails
• Automated emails to recover abandoned carts
• Set purchase follow-up emails to get repeat sales, ask for reviews, or recommend related products
• Automatic emails for coupon reminders to increase sales
• Advanced reporting and analytics to identify how many sales you’ve driven with your emails

Pros

• Affordable email marketing solution that starts at just $15/month for 250 contacts and unlimited sending
• Free email and chat support

Cons

• Minimal free email templates

Pricing

• Privy Free plan for up to 100 contacts
• Starter plan: $15/month for up to 250 contacts and unlimited email sends
• Growth plan: $45/month for up to 3,000 email contacts and 500 SMS contacts, and unlimited email sends
• Also offers a 15-day free trial with the paid plans

7. WebEngage

WebEngage is a powerful email marketing platform for creating, managing, and sending emails. It provides a wide range of features to help businesses engage with their customers and increase sales.

Key Features

• An intuitive drag-and-drop email editor
• Pre-designed templates
• Dynamic emails with real-time content updates
• Advanced personalization options based on your customer details, preferences, and behavior
• Email drip campaigns based on event triggers
• A/B testing

Pros

• Allows you to fetch real-time customer data from your CRM solution
• Multi-channel marketing solution

Cons

• Customers reported WebEngage to be more expensive than most Brevo competitors on review websites like GetApp.
• Can improve extended functionalities and email validation

Pricing

• WebEngage has four pricing plans, namely Solo, Band, Choir, and Orchestra that vary based on the number of monthly active users your business has. However, you need to talk to their team to get the pricing details of each of these plans.

These are not the only Brevo alternatives you can try. I’ve got a whole list of email solutions that can help you easily create personalized experiences and engage customers.

Tips to Choose the Right Brevo Alternative for Your Business

Email marketing platforms like Brevo can make it easier for you to reach your customers and promote your products or services. But not all email marketing platforms are created equal. So how do you choose the right one for your business?

Here are some tips:

• Choose a platform that is easy to use. You don't want to spend time learning how to use a complex platform when you could be spending that time on other aspects of your business.
• Make sure the platform offers a good range of features. You should be able to create beautiful emails, automate your email marketing, and track the results of your campaigns.
• Check out the customer support options. If something goes wrong, you want to be able to get help from the platform's customer support team.
• Think about your budget. You don't want to overspend on your email marketing, but you also don't want to choose a platform that is too cheap and doesn't offer the features you need.
• Take the time to compare different email marketing platforms before making a decision. Choose the one that is best for your business and your customers.

FAQs

Which Brevo Alternative is Best?

Brevo is good at offering a high-value email marketing solution. But if you’re looking for something more in your email marketing software, there are many useful tools to provide you with the features or experience you’re looking for.

I recommend using Constant Contact, HubSpot’s email marketing tool, AWeber, Drip, and SendPulse for various reasons (check each platform’s details above).

If you’re struggling to generate a high ROI from your email marketing campaign, feel free to connect with me anytime. I’ll help you create an effective email marketing strategy to boost your email engagement, leads, and sales.

Meanwhile, let me know which Brevo alternative you would like to try first and why. If you vouch for another platform, do share your thoughts below.

Welcome series emails are a series of automated emails sent to new subscribers shortly after they sign up. They are designed to introduce the subscriber to your company and provide them with valuable content that will help them get started with using your product or service.

In this blog post, we will take a look at some welcome series email flow examples that worked well for different brands, and explore why they were so successful.

So, are you ready to use this email marketing strategy effectively? Let's get started!

What is a Welcome Series Email Flow?

A welcome series email flow is a series of emails that are sent to new subscribers after they sign up for your email list. The purpose of a welcome series is to introduce the new subscriber to your brand, build trust, and foster a relationship.

Welcome series emails are often sent over the course of a few days or weeks. They typically follow a sequence that looks something like this:

• #1: Welcome email (sent immediately after signup)
• #2: Introducing the company/brand (sent a few days after signup)
• #3: Showcasing the company's products or services (sent a week after signup)
• #4: Asking for feedback (sent a few weeks after signup)
• #5: Special offer or discount (sent periodically throughout the relationship)

Welcome series email flows can vary in length and content, but they all have one goal in mind: to turn a new subscriber into a lifelong customer.

The Different Types of Welcome Email Series

There are a few different types of welcome email series that you can use, depending on your goals.

Educational Welcome Email Series

This type of welcome email series is designed to educate the new subscriber about your brand, your products, and your mission. It's a great way to build trust with the new subscriber and get them excited about your brand.

Promotional Welcome Email Series

This type of welcome email series is designed to promote your products and get the new subscriber to make a purchase. It's a great way to introduce the new subscriber to your products or services, and get them excited about your brand.

Content Welcome Email Series

This type of welcome email series is designed to introduce the new subscriber to your content. It's a great way to get the new subscriber engaged with your brand and foster a relationship with them.

No matter what type of welcome email series you choose to create, there are a few key elements that you should always include:

• A great subject line that entices recipients to open the email
• A personalized message from you or your team
• An introduction to your brand
• A special offer or discount
• An overview of what they can expect from your emails
• A call-to-action (CTA) that encourages them to take the next step
• A link to your website

Why Bother Sending Welcome Emails to Your New Users?

There are several reasons why welcome series email flows are so effective. Here are a few of them:

• Welcome emails are your chance to make a great first impression on your new subscribers. You want to introduce them to your brand and let them know what to expect from your relationship.
• These emails can help you build trust with your new subscribers by providing valuable information about your company or product. They also give you an opportunity to show that you're a real person who cares about your customers.
• Welcome emails give you an opportunity to nurture your relationship with your new subscribers. You can provide valuable content, offer discounts, or simply check in to see how they're doing.
• You can also use a welcome email series to segment your audience based on the actions that users take (or don't take). For example, you can send different emails to users who open your emails vs. those who don't.

What Makes a Good Welcome Series Email Flow?

While there is no one-size-fits-all approach to creating a good welcome series email flow, there are a few things that all successful welcome email series have in common.

Let's look at what a good welcome email should include:

• Welcome emails should be addressed to the subscriber by name. They should also be written in a personal, friendly, conversational tone.
• They should be relevant to the subscriber's interests. If you know why someone signed up for your email list, you can use that information to create a more relevant welcome email.
• They should be sent soon after someone subscribes to your list. The sooner you can send a welcome email, the better. For other emails in your welcome series, you can space them out a bit more. But for the first email, you want to strike while the iron is hot.
• Welcome emails should offer something of value to the subscriber. This could be a discount, an exclusive piece of content, or something else that is relevant to their interests.
• All emails in your welcome series should include a call-to-action (CTA). That's because welcome emails are a great opportunity to get subscribers to take action. You can ask them to whitelist your email address, follow you on social media, make a purchase, or even join your loyalty program.
• Finally, all of your emails should be mobile-friendly. Welcome emails are often opened on a mobile device, so it's important to make sure they're easy to read and click on a small screen.

Now that we've covered what a welcome series email flow is, why it's important, and what makes a good welcome email series, let's look at some examples of great welcome emails.

Discover a Few Successful Welcome Series Email Examples

In this section, we’ll talk about some welcome series email flow examples that have worked well for other brands and try to analyze why they were a success.

These welcome email examples may give you inspiration for your next welcome email campaign. So, let’s get started.

Example #1: Welcome Series Email Flow from Airbnb

The first welcome email series example in this post comes from Airbnb. They do a great job of welcoming their new subscribers and providing them with information that will help them get started using the Airbnb platform.

Their first welcome email sounds like this:

“Welcome to Airbnb! We're excited to have you on board. Here are a few things you can do to get started…”

A good welcome email should have more than just pleasing welcome messages. After a user completes their signup on your site, it's important to quickly engage them with an email that outlines what they can do next.

You want to make sure new users feel welcome and excited about using your product, so it's important to give them a little nudge in the right direction.

That’s exactly what Airbnb does.

In the next email of their welcome series, the brand tells users how the platform works.

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Considering customers’ potential needs during these times of COVID-19, the brand ensures that its email subscribers get easy access to all important information pages including the links to flexible cancellation options, local travel restrictions, and their Resource Center.

This is a great way to engage potential customers and get them to trust your brand.

In another email, Airbnb helps users start exploring the kind of stays they would want to have for themselves for their next trips and encourages them to share their preferences with the brand.

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In the image above, you can see how Airbnb encourages users to create their preferred list of stays and experiences by clicking on the heart icon every time they find something they like.

The first thing that stands out about Airbnb’s welcome email series is the great design. Airbnb has a very recognizable brand, and they carry that same design across all of their communications. The emails are clean, clear, and easy to read.

The second thing that works well in this welcome email example is the content. The emails provide new subscribers with a few things they can do to get started using Airbnb. This is helpful information that will give new subscribers a better understanding of how to use the platform.

Also, the Airbnb team ends their emails well with a clear and concise call-to-action (CTA). Lastly, they don’t try to sell their new subscribers on anything in the welcome emails. Instead, they simply provide useful links to their email subscribers to get started.

Example #2: Welcome Series from L'OCCITANE en Provence

The next welcome email example in this series comes from L'OCCITANE en Provence, a luxury brand that sells high-end skincare, haircare, and beauty products.

L'OCCITANE en Provence's welcome series consists of three emails. The first email is sent immediately after a customer subscribes, and the next two are sent a few days apart.

All three emails are beautifully designed and include attractive images. But more importantly, they're all focused on introducing the brand and getting subscribers to start shopping.

The first email in this welcome series is a subscription confirmation email. This email confirms that the customer's subscription request has been received and provides some basic information about the brand.

In their next email, L'OCCITANE en Provence introduces subscribers to its products and offers a discount on their first purchase. This email also includes a link to the brand's website, where customers can start shopping.

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Finally, in the third email of the series, the brand gives its email subscribers a closer look at some of its best-selling products. This email includes links to product pages on the website, so customers can learn more about each product and make a purchase.

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L'OCCITANE en Provence's welcome series is a great example of how to introduce your brand and start building relationships with new subscribers. By providing valuable information and discounts, it makes a lasting impression on its new customers.

You can do the same!

Example #3: Welcome Email Series from Birchbox

Birchbox, a monthly subscription service that delivers curated boxes of beauty, grooming, and lifestyle samples to subscribers, does an excellent job with its welcome series. Rather than having a single welcome email, it has a four-part series that introduces new subscribers to the company and its products.

New subscribers receive the first “Welcome to Birchbox” email within 24 hours of signing up. This email contains a GIF of attractive product images and an engaging headline.

The second content block of its welcome email gives away a welcome discount coupon to encourage subscribers to start shopping.

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The second email in the series is sent a few days later and contains information on how to get the most out of Birchbox. This is followed by an email with Birchbox perks (the benefits of joining their community).

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In the next email, you can find product recommendations along with a coupon for free shipping on the subscriber's first order.

By giving new subscribers different types of content in each welcome email, Birchbox keeps them engaged and excited about receiving future emails. Plus, the welcome series sets subscribers up for long-term success with the company.

Example #4: Welcome Emails from The Body Shop

The next one in this list of welcome series email examples is from The Body Shop. Its welcome email flow is a great example of how to make a lasting impression on your first-time subscribers.

The first email in the series is a welcome email that includes a discount code for 10% off the next order the subscriber places.

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The second email in the series is a “get to know us” email that includes the company's story and information about its sustainable practices. The brand shares how it contributes to environmental causes with its subscribers.

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The third email in the series is a “meet the team” email that introduces subscribers to the people who make The Body Shop's products.

The fourth and final email in the series is a “thank you” email that includes a coupon code for 15% off the subscriber's next order.

The Body Shop's welcome series is a great example of how to build rapport with your new subscribers and make them feel like they're part of the team.

Example #5: Welcome Emails from Pandora

The jewelry brand, Pandora, sends a total of six emails in their welcome series. The first email is sent as soon as someone subscribes and the last one is sent after two weeks. In between, there are emails that introduce the brand, offer a discount, and provide customer service information.

The brand also offers a welcome discount in their first email but it is only available for a limited time. In the other emails of its welcome series, the brand reminds subscribers to use their discount codes before it expires.

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And, throughout the welcome series emails, Pandora addresses their subscribers with their respective first names to keep its email personalization strategy intact.

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Example #6: Welcome Email Series from Dropbox

If you're like most people, you probably have a Dropbox account. And if you're like most people with a Dropbox account, you probably don't use it as much as you could. Dropbox wants to change that with their welcome email series.

The first email in the series is a simple welcome message with a CTA to download the Dropbox desktop app.

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The second email introduces the concept of “Dropbox folders” and how they can be used to share files with others. The third email showcases the Dropbox mobile app and how it can be used to access your files from anywhere.

By the end of the series, new users will have a good understanding of what Dropbox is and how to use it. And that's exactly what a welcome email series should do.

Example #7: Welcome Series Email from Sephora

Sephora does a great job with its welcome email flow. They start by thanking the subscriber for joining and then provide an overview of what to expect from Sephora emails and the benefits of joining its community.

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The email flow then goes on to introduce subscribers to Sephora's loyalty program and new products and promotes a 2-day shipping offer on all orders. Finally, the email ends with a strong call-to-action (CTA) to download Sephora's app and start browsing.

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If you want to start building a welcome series for your brand, consider using one of these welcome email examples as inspiration. Remember, your welcome series should be tailored to your brand voice and goals.

Also, check out 31 Examples of Email Marketing Campaigns Done Right

What’s next?

Let’s discuss in detail how you can leverage the welcome email series to engage your potential customers and boost sales and loyalty.

How to Set Up an Effective Automated Welcome Series Email Flow

Your welcome series email flow is one of the most important aspects of your email marketing program. It's your chance to make great first impressions with new subscribers and introduce them to your brand.

You should follow the steps below to create an effective email marketing strategy and plan a welcome series email flow that will engage and convert your new subscribers.

The first step is to segment your list. You should create a separate welcome series email list for new subscribers. This will allow you to send them tailored messages that are relevant to their interests.

The second step is to create a series of welcome emails. Each email should have a specific purpose and offer value to the subscriber.

In most cases, the first email in your welcome series should be to welcome your new subscribers and briefly introduce them to your brand and community. The next emails could highlight top-selling products, behind-the-scenes stories, social proof, and discount coupons.

In fact, you can introduce a discount code even earlier, in the initial welcome email as well.

Here’s a welcome series email template that has all the elements of a good welcome email sequence. You can refer to it for inspiration!

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The third step is to set up your email flow. You should use an email marketing platform like Mailchimp or Constant Contact to automate your welcome series. Many of these platforms allow you to send automated emails for various user actions.

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The fourth step is to track your results. You should track your welcome email open rates, click-through rates, and unsubscribe rates. This will help you optimize your welcome series for maximum engagement.

Also read: How to Increase Email Deliverability

FAQs

1. What is a welcome email?
A welcome email is an automated email that's sent to new subscribers when they sign up for your list. It's a great way to introduce yourself and start building a relationship with your new subscribers.

Welcome emails usually contain a few key elements:

• An engaging subject line
• A personalized message from the brand
• An introduction to the company or brand
• A call-to-action (CTA)

2. How do you write a welcome sequence email?
When writing a welcome sequence email, you should keep a few things in mind such as the:

• Email should be sent from a person, not a company or brand.
• Subject line should be personal and inviting.
• Email should be short and to the point.
• CTA should be clear and easy to follow.

If you're not sure where to start, I've put together a few welcome email flow examples in this blog post to get you inspired.

3. What emails are in a welcome series?
A welcome series is a set of automated emails that are sent to new subscribers over a period of time. The goal of a welcome series is to introduce the subscriber to your brand, build rapport, and ultimately get them to take an action (such as making a purchase).

A typical welcome series might include the following emails:

• #1: Welcome email (sent immediately after signup)
• #2: Introducing the company and telling the brand story (sent a few days after signup)
• #3: Showcasing the company's products or services (sent a week after signup)
• #4: Sending social proof or asking for feedback (sent a few weeks after signup)
• #5: Special offer or discount (sent periodically throughout the relationship)

4. How do you create an email flow?
Creating an email flow is simple, especially with email marketing tools like ConvertKit. To get started, you'll need to create a sequence and add the necessary emails to that sequence.

Most email marketing platforms allow you to automate your email sequence based on triggers, so all you need to do is set up the sequence once and it will be automatically sent to new subscribers.

Some common triggers may be:

• Subscribing to a list
• Making a purchase
• Downloading a piece of content
• Attending an event

You can also manually add someone to your email sequence at any time. For example, if you meet someone at an industry conference and they subscribe to your list later, you can add them to your welcome email series manually.

Creating various email sequences and automating them can help you turn your subscribers and customers into lifelong fans.

If you have any questions or need help with email automation, feel free to connect with me in the comments section.

5. How many emails should you use in a welcome series?
The number of emails you use in a welcome series will depend on your goals and what you want to achieve with your new subscribers. A common welcome series might include five emails, but you could also use fewer or more depending on your needs.

It’s important to keep in mind that each email should have a specific purpose and goal, so don't add extra emails just for the sake of it. If you're not sure what to include in your welcome series, start with these five email examples and adjust as needed to create a series that works.

• Welcome email: This is the first email your subscribers will receive after signing up for your list. Use this email to introduce yourself and thank your subscribers for joining.
• Product introduction email: If you offer a physical product, use this email to introduce your new subscribers to what you sell. Include helpful information about your product and how it can benefit your subscribers.
• Customer service email: Use this email to introduce your new subscribers to your customer service team. Include contact information and let your subscribers know how they can get in touch if they need help.
• FAQs email: Use this email to answer some of the most common questions you get from customers. This can be a great way to reduce the number of customer service inquiries you receive.
• Thank you email: Send this email after a purchase is made or a subscription is started to thank your customers for their business. This is also a great opportunity to upsell or cross-sell other products and services.

With these five email examples, you can create a welcome series that will help you achieve your goals and build a strong relationship with your new subscribers.

However, remember to keep your emails focused and be sure to include a call to action in each one. It’s also a good practice to give special offers or discounts in the email body copy of your welcome series emails.

A good welcome email series will help you engage new users, generate their interest in your product or service, and convert them into customers and even loyal fans.

Key Takeaways

Your welcome series email flow is critical to setting the tone for your future relationship with a subscriber. It's an opportunity to make a great first impression and start building a long-lasting relationship.

If done right, welcome email series flow automation can produce great results and can become an integral part of your marketing toolbox. But, for this, you need an effective welcome email flow, email workflow automation software, and great copywriting skills.

While there are a lot of different welcome email series examples out there, I’ve discussed a few in this article and shared why they worked. These examples can be great if you're looking for some inspiration.

So, get inspired and create your own welcome series email flow to grow your brand’s engagement quotient and sales value.

If you’ve questions about email automation or welcome emails, feel free to get in touch with me for more email marketing tips and resources. Happy emailing!

In this blog post, I’ll walk you through 31 examples of email marketing campaigns done right for you to learn from so you can grow your business too.

From tips on how to create your own successful campaign to real-life examples from the likes of Coca-Cola and Netflix, this list is perfect for anyone who wants to generate more traffic and conversions for their business.

Let’s get started.

What is Email Marketing?

Email marketing is a powerful digital marketing channel that uses email to directly reach out to your list of subscribers, prospects, and existing customers. It can help you promote your products or services, discounts, and other offers.

You can also share valuable content to keep your customers engaged between purchases and incentivize customer loyalty by giving them exclusive discounts and early access to new products through email.

When leveraged correctly, email can be a highly effective direct marketing channel to grow your business, generate leads, build trust, and even increase revenue.

Email marketing involves a lot of steps, which include:

• Building an email list
• Segmenting users based on their age, location, interests, purchase history, preferences, and more
• Planning different types of email marketing campaigns
• Designing impressive emails
• Writing the perfect email subject line and copy
• Sending emails to your list at the right times with the right messaging
• Tracking open rate and conversion rate
• A/B testing and optimizing your email campaigns to improve ROI

To run an effective email marketing campaign, it’s best to use a powerful email marketing software solution like Constant Contact that can help you grow your list fast with landing pages and social ads, connect with people through their inboxes, and send the right messages at the right times using detailed audience insights.

Why is Email Marketing Important?

Effective email marketing campaigns have generated an average of $36 for every $1 spent, according to a Litmus report.

That’s a pretty significant return on investment, especially when you consider that email is one of the most cost-effective ways to reach your target market.

Plus, email marketing is best at building and nurturing customer relationships, boosting engagement, and increasing retention rates when compared to other marketing strategies and channels.

Let’s take a look at some of the major advantages of email marketing.

• Email is one of the most cost-effective ways to reach your target market, with an ROI that’s significantly higher than other forms of online marketing.
• In fact, 81% of small businesses cite email as their primary customer acquisition channel and 80% find it effective for customer retention.
• When you send a regular email newsletter, you’re establishing trust and credibility with your subscribers. They know that they can count on you to send them valuable content on a regular basis and they’ll be more likely to buy from you when the time comes.
• When someone opts into your email list, they may not be ready to buy from your brand. Email marketing can help you stay top of mind of each of your email subscribers by providing valuable content and offers.
• Email marketing campaigns have been shown to drive traffic and revenue for businesses of all sizes. In fact, email is one of the most effective ways to convert leads into customers and increase sales.
• Cart abandonment emails have helped brands get prospects to complete their purchases and increase sales.
• You can also use email marketing to upsell or cross-sell products to your existing customers.

All of this makes email marketing a worthwhile investment of your time and resources if you want to grow your business.

Also read: Is email marketing dead?

What Makes an Email Marketing Campaign Successful?

There are plenty of email campaigns out there that don’t work because they lack one or more key elements for success. To make sure yours succeeds, you’ll want to make sure it has these elements:

• An email list that matters: You can reach out to a targeted email list of your customers, but emailing people who don’t have any interest in what you do or who haven't signed up for your emails is going to be much less effective than reaching out to people who have already shown an interest in what you do.
• A relevant subject line: Your email's subject line is one of the most important elements of your campaign. If it doesn’t catch someone’s attention, they’re not going to open it, no matter how good the content inside may be.
• Valuable content: Your email campaign should include valuable content that your subscribers will appreciate. This could be a blog post, a video, or even just an interesting image.
• A compelling call-to-action (CTA): To get people to take action, you need to include a clear and concise CTA in your email campaign.

To help you plan an impactful email marketing strategy for 2022, I’ve curated a selection of the most inspiring and effective email marketing campaigns sent.

The Best Email Marketing Campaigns for Inspiration

From top-notch copywriting to impressive design, I’ve compiled some of the best email marketing examples for you to get inspired from. Let’s check them out, one by one.

1. Beardbrand's Cart Abandonment Email

Cart abandonment emails are a great example of a successful automated email campaign to re-engage shoppers.

When someone adds an item to their online shopping cart but doesn’t complete the purchase, they’ve essentially shown interest in that product or service. Cart abandonment emails are a way to follow up with those people and remind them about what they left behind.

Beardbrand’s cart abandonment email campaign is a great example of how to do this effectively. Their email features concise copy and includes a CTA that encourages people to complete their purchases.

2. Chatbooks’ Email Campaign with an Expiring Discount Code

Expiring discount codes can get shoppers on the move. They will likely make a quick purchase to buy the products they are interested in at discounted rates.

However, for this to happen, you need to send an email immediately after a prospect expressed interest in your product but didn’t make a purchase.

Chatbooks offers one of the best email marketing examples with an expiring discount code.

The company automatically sends its “Hurry, Hurry, Buy Now” campaign to all subscribers who sign up for their product but didn’t make a purchase. The email includes an expiring discount code for the first book, which is known to create a sense of urgency and push to convince prospects to buy their product.

3. Paper Style’s User Segmented Email Campaign

Each of your email subscribers may not be following your list for the same reason. They may be there for different reasons. And, if you want to increase email engagement and conversions, you should segment users based on their interests and preferences.

PaperStyle, a wedding and party stationery brand, realized that their website visitors were looking for different services and content. So, they decided to ask everyone on their list a question that could help them segment the email recipients into two different lists.

They sent an email asking people, “What are you planning for?” with two possible answers:

• Your wedding
• A friend or relative’s wedding

Based on the answer, they divided the list into two separate customer segments and then sent targeted email sequences to each of those groups. This helped them nurture relationships with two separate audiences – brides/grooms and friends/relatives of brides/grooms.

The company cleverly used email segmentation to increase its email open rate by 244% and click-through rate (CTR) by 161%.

If you want to increase engagement and generate targeted leads using email marketing, you should also segment your email list by different use cases, interests, and customer groups.

4. John Lewis & Partners’ Mother’s Day Email Campaign

Holidays are a great time to email your customers, as long as you do it correctly.

When emailing during the holidays, be sure to send out a holiday-themed email that’s relevant to your business. You should also include a CTA that encourages people to take advantage of your holiday offers and make sure the email is visually appealing and festive.

The email below, from John Lewis, is a great example of how to do holiday email marketing correctly.

It greets the recipients with a clear Mother’s Day message and shares gift ideas from their product line. The email copy also includes a £30 gift card for John Lewis members along with a link to their Mother’s Day gift guide.

5. Converse’s Personalized Email Campaigns

Personalized email subject lines are a great way to get people’s attention and encourage them to open your email. In fact, emails with personalized subject lines can increase open rates by up to 50%.

You can use email marketing software to personalize email subject lines automatically. Or, you can manually create personalized email subject lines by using the recipient’s name or email address.

The email below, from Converse, is a great example of how to use personalized email subject lines correctly. It includes the recipient’s name and offers a 20% discount on their Chuck Taylor All Star collection for the day.

Including the recipients’ names is the easiest way to make them notice your email amidst their crowded inboxes. And, it’s as simple as writing:

• Hey John! Looking for a freebie?
• Treat for you, John! Try our new dish for free.
• Mike, earn 2x reward points on shopping with us today!

6. Dropbox’s Customer Feedback Gathering Emails

Including a feedback rating or survey in your customer service email is a great way to collect feedback from your customers. It shows your customers that you care about their feedback and concerns.

It is also a sign that you want to improve your customer service and help them resolve their problems at the earliest. This can increase their trust in your brand and help you build a positive brand image.

Check out the email below, from Dropbox, in which they asked for customer feedback about their support service.

When emailing a customer for service feedback, you should also include a CTA that encourages them to reach out again if they have any additional questions or concerns.

7. Spartan Race’s Location-Centric Email Campaigns

It’s easy to send location-centric emails based on the ZIP code or location sharing of different email recipients. It can help you generate more leads and in-store footfall, especially if you have stores at multiple locations or you want to host location-based events.

Spartan Race, an event including a series of obstacle races, used location-based email campaigns to increase their website traffic by 50%. Leveraging the location details of email recipients also helped them get a 13% increase in conversions.

8. Headspace Short Emails to Increase Subscriptions

Everyone doesn't have time to scroll down long emails. So, it's sometimes best to keep it brief and simple.

Headspace is one brand that uses short, to-the-point newsletters to ask people to subscribe to their meditation app with just a single click. They also offered a discounted price for those who subscribe for six months.

Of course, you need to pair such offers with an expiry date to add a sense of urgency and push people to purchase within a given timeframe. This email marketing strategy is best to increase momentary sales to meet a quarter-end or year-end sales target.

9. ModCloth’s Email Telling Subscribers About New Changes

Most companies make changes to their email marketing plans and schedules from time to time but not many find it necessary to update their subscribers about the changes.

ModCloth, however, is not like most companies. The email below was sent to subscribers, letting them know about the adjustments made to their email marketing plan.

Communicating about the changes gave their subscribers an opportunity to adjust their email preferences to choose to get the content and offers they’re genuinely interested in. Most subscribers appreciate such transparency and efficient communication.

And, that’s exactly what differentiates great companies from mediocre businesses.

10. Allplants’ New Dish Alert Email

When you release a new product, it’s important to let your customers know about it.

One of the best ways to do this is with email marketing.

If you sell a product that’s seasonal or time-sensitive, an email announcing the new release can help increase sales. You can also include a video that shows the new product along with a CTA that encourages people to buy immediately.

A vegan food delivery service, Allplants used mouth-watering photos of its new dish to encourage foodies to try it out.

They also included information about the ingredients and nutritional components of the dish. And, they paired it with an offer to try the new dish for free the next time you order from them.

Did you notice the ratings by Trustpilot in the footer of the email?

That’s how you can get people to trust your brand’s credibility and service quality. So, you should definitely include social proof, wherever appropriate, to build trust and increase conversions.

11. Warby Parker’s Welcome Emails

The email below, from Warby Parker, is a great example of how to introduce your new subscribers to what makes your company unique.

Instead of trying to sell something, the company uses its welcome email to tell its story and share the process behind creating great products. They also curated a playlist to seem friendly and approachable.

12. Starbucks’ Re-Engagement Email

Adding people to your email list is not enough. You need to give them enough reasons to engage with your emails and continue to keep getting updates from your brand.

Just like Starbucks does.

In the email below, the well-known coffee company, Starbucks encourages its customers to buy coffee using a Starbucks Card, join its loyalty program, and earn free drinks.

While the offer seems enticing, the company is actually making you buy that half-off frappuccino in a creative way.

This email campaign not only helps them keep their customers engaged, but also boosts their sales and improves their customer retention rate.

13. Sephora’s Educational Content Marketing Email

If you want to build a deep connection with your customers and prospects, you should provide value to them. The best way to do so is to share educational content about your product, service, or industry.

However, you need to understand what your audience wants to hear about and when to be able to run effective educational content marketing email campaigns.

Sephora is one of the largest beauty products companies in the world. What makes them unique is that the brand not just offers the best cosmetics and beauty products, but also helps its customers learn how to apply those products effectively.

Check out the email below in which Sephora sends its email subscribers a video tutorial to teach them how to create a fresh, “no makeup” look.

Just like Sephora, you can also send emails to educate people about topics related to your industry. An easy way to do this is to create blog posts, infographics, and video content related to:

• How to do [something].
• How to use [your product].
• How to achieve [xx] results with a particular product or tool.
• The best tools or solutions to do [something] and what makes them the best.
• The latest statistics related to [your industry] and why they matter.

14. JetBlue’s Anniversary Email Campaign

JetBlue is known for its impressive email marketing campaigns and its one-year anniversary email campaign was no different.

The email below, from JetBlue, aims to humorously re-engage customers with friendly and relatable jokes. It is a campaign that was promotional but not pushy.

15. Airbnb’s Customer Feedback Survey Email

Just like emails asking for customer service or product ratings, emails with a link to a complete customer feedback survey show customers that you value their opinions.

Running customer feedback survey email campaigns can help you build and nurture long-term relationships with your customers and encourage them to spread the word about your exceptional service quality.

Here’s one such email marketing example, in which Airbnb encouraged its guests to take the survey to help them make Airbnb stays even better for their guests.

16. Bookit.com’s Personalized Emails

Today’s consumers value personalization a lot. If you’re able to provide them with the information, deals, and products/services they need, you are likely to become one of their favorite brands.

Bookit.com is a travel company that knows this well.

The company tracks a user’s website visits and search history to send them emails with current deals and offers at resorts in their desired location.

Here’s an example of an email subject line in which Bookit.com offered a time-based incentive paired with a personalized offer to a user:

Image via SendGrid

Using data-driven insights to deliver personalized recommendations to your target audience can help you stand out from your competitors. These are also retargeting emails as you’re trying to re-engage users who once visited your website or showed interest in a particular product or service.

17. Uber’s Engagement Campaign

The simplest of emails often drive the most engagement. Take the email below from Uber for example.

The email has a clear, to-the-point call-to-action (CTA), asking users to connect their calendar with Uber to streamline their schedule. It is perfect for people who like to skim through the email copy to only read the important parts.

For users who want to learn how to do the syncing in a step-by-step process, the “Sync Now” button redirects them to a more detailed procedure.

Sending short and crisp emails with skimmable content is equivalent to you valuing your subscribers’ time and delivering smooth experiences. It can help you build brand loyalty and trust and make your brand their go-to brand when it is time to make a purchase.

18. HireVue’s Automated Unsubscribe Emails

What’s the worst thing that could happen to an email marketer?

It’s a user unsubscribing from their email list.

That’s why I’d like to applaud HireVue’s team for taking the bold step to send automated unsubscribe emails to their subscribers.

The company did this to overcome a low open rates issue by removing the email addresses of people who haven’t opened their emails in a long time. It gave users a chance to pause the unsubscription and think about whether or not they would like to continue to receive emails from the company.

19. Amazon’s Delivery Notification/Alert Emails

Effective email communication includes sending delivery notifications, shipping and tracking details, end of sale reminders, updates about a new feature or product, etc.

In the email below, Amazon notified a user about the successful delivery of a gift they sent to someone in their circle.

Most shoppers find it to be a good gesture from the brand as it helps them ensure that their gifts reach the other person safe and sound.

20. Birchbox’s Promotional Email Campaign

Birchbox has been significantly leveraging email marketing to showcase its monthly beauty boxes and connect with subscribers to generate more sales and revenue.

The company cleverly used the subject line, “We Forgot Something in Your February Box!” to get the user’s attention and compel them to open the email.

The email read the following:

Obviously, they didn’t forget to add the unique offer code. It was a deliberate move to generate more engagement and encourage users to take action.

The company also allowed users to place an order for delivery up to four months in advance to get more sales from people who may want to reserve a dress for rent later.

21. Ghost(Pro)’s Reminder Emails for Trial Users

Are you using a subscription-based product or hosting service for your business?

I’m sure you are.

I use a lot of digital products whose subscriptions or credits need to be renewed from time to time. These include Semrush, Jarvis, Surfer, Clockify, Slack, and Copyscape to name a few.

When you’re using a product’s trial version or monthly/annual subscription, there are often days when you forget to renew your usage rights. In those situations, most people appreciate getting reminder emails before the service is blocked.

Here’s one such email where Ghost(Pro), a managed hosting service company sends a reminder email to its trial users so that they can switch to a paid plan in time.

22. Huckberry’s Product Back in Stock Emails

Ecommerce businesses can send promotional emails to tell their website visitors about the availability of products they checked out earlier but couldn’t buy because it was out of stock. This type of email campaign will help you drive subscriber engagement and increase sales.

However, you’ll need to track the user’s website visiting history and wishlist to learn about the products they are interested in and identify the reasons behind not completing the purchases.

Check out the email below, from Huckberry, in which the brand sent a personalized email to help a user buy the product they were looking for earlier.

You can also add an exclusive promo code to encourage the user to buy the product instantly.

23. Rapha’s Sale Promotion Emails

Sale promotion emails are a great way to increase conversions, especially, during the holiday season.

Rapha’s email campaign is one example of how to promote a big sale effectively to get more people to buy your products during a certain time period.

In their email, the cycling sportswear brand, Rapha offers its customers a discount of up to 50% on many products. The email also features the various products that you can buy at varying discounted rates during the big sale.

When emailing about a sale, be sure to include an image that shows the products included in the sale. The email above is a great example of how to do this effectively. It also includes a CTA that encourages people to take advantage of the sale before it ends.

24. Harry’s New Product Promotional Email

When emailing about a new product launch, be sure to include images of the finished product as well as a CTA that encourages people to buy immediately.

The email below, from Harry’s, is a great example of how to showcase your new product in the best light. The company included a large, high-quality image of its new Winston razor.

Along with it, Harry’s also showcased and described the key features of the new product using high-quality, close-up shots from different angles.

They paired the email with simple and clear calls-to-action, asking email recipients to shop the product, throughout the email newsletter.

Let’s take a look at a few more tips on how to do product launch email marketing right.

• Make sure the email is visually appealing.
• Include high-quality images captured in the perfect lighting to highlight the key features of the product.
• If possible, include a video that shows the product in use.
• Use different camera shots (close-ups, 360° photo/video, zoom-in/zoom-out photos) to show the product from different angles.
• Include a call-to-action (CTA) that encourages people to buy the product immediately.
• Include social proof to help users trust your brand for product and service quality.

25. Birchbox’s Welcome Email for New Subscribers

Another email from the beauty boxes subscription service, Birchbox made it on my list of the best email marketing campaigns.

The company greets new subscribers with a friendly email that guides the user through its subscription service and beauty products, helping them use the website seamlessly.

New subscribers can directly use the welcome email to create a profile, enter their beauty products preferences, start shopping, and learn how to collect and redeem Birchbox Points.

Basically, the brand’s welcome email is a comprehensive introduction to what it offers and how to use its monthly subscription boxes service.

26. Clinique’s Replenishment Email Campaign

Running successful product replenishment email campaigns is about finding the right timing and making it convenient for customers to re-order a product when it’s time to get a new one.

You should consider a product’s shelf life to evaluate when to send a replenishment email. Another point to note here is that you should use data to ensure the user has not already bought the product again.

Here’s an example of a creative replenishment email from Clinique:

The email also highlights a free shipping offer with every purchase to entice users to make a purchase instantly.

And the best part?

The company paired the replenishment update with a cross-selling section towards the footer of the email to increase order value.

27. Audible’s Order Confirmation Email

Order confirmation emails are the most transactional emails a brand can send. They don’t need to be too fancy but they can offer upselling and cross-selling opportunities as well as a chance to encourage repeat purchases.

When sending an order confirmation email, you should use the opportunity to include a CTA that encourages people to go back and check out the store for more purchases. You can also recommend 2-3 products that the user may be interested in buying based on their preferences and purchase history.

The email below, from Audible, is a great example of how to leverage an order confirmation email to encourage the buyer to place their next order.

Some brands also add an offer for free shipping or an extra discount on the next purchase to increase the chances of the user placing another order.

28. Charlie Hustle’s Product Review Request Email

When emailing a request for product reviews, be sure to include clear instructions on how the customer can submit their review.

The email below, from Charlie Hustle, is a great example of how to do this. It includes an image of the product that the customer has purchased, in-email form fields to input product rating and review, and a CTA that asks them to submit the review.

When requesting a product review, you should keep the following things in mind:

• Keep it short and simple.
• Make it easy for the customer to leave a review by using in-email forms or a one-click review submission option.
• Don’t ask for positive reviews.
• Do not promise to give a refund for writing a positive review.
• Don’t include the link to any third-party website in your product review request email.
• Include clear instructions for the buyer to submit their product review.
• Encourage customers to upload images of the product they received along with in-context images of them using or wearing the product.

29. WordStream’s Latest Blog Content Promotion Email

It is not necessary to include a promo code or a product recommendation in each and every email you send. For lead nurturing emails, it’s best to share valuable content that the user is likely to find useful. It will help you build trust and credibility.

WordStream sends a weekly newsletter promoting its recent blog posts on industry-related topics. These emails help subscribers stay up-to-date about their latest posts, guides, and resources.

You should end content promotion emails with a call-to-action button, asking users to read the complete post or guide. You can also include links to more than one post in your content marketing email campaigns.

30. Grammarly’s Plan Upgrade Offer Email

Grammarly sent an email with the subject line, “Today ONLY: 55% OFF Annual Plans” to encourage its existing users to upgrade to a different plan at a discounted rate.

Here’s the email from the content writing tool:

An offer to get Grammarly Premium at less than half of the actual price enticed many Grammarly users to make the switch.

Also, the “Today ONLY” subject line created a sense of urgency as well as the fear of missing out (FOMO) to make sure that users click on the “Upgrade Now” CTA button instantly and take an action.

Let’s take a look at a few tips that can help you send emails that successfully convince users to upgrade their plans.

• Highlight the advantages of the higher-priced plan.
• Include a video that explains the benefits of upgrading in the long run.
• Make it easy for customers to upgrade their subscription by allowing a one-click upgrade option and accepting payment via previously-used payment methods.
• Share testimonials from users leveraging the premium-value plan.

31. Treat Cupcake Bar’s Online Ordering Promotion Email

Treat Cupcake Bar is a bakery located in Needham, MA, that had to shift their business online at the start of the pandemic.

To ensure their business doesn’t suffer losses, they took quick actions to integrate their email marketing and social marketing tools to connect with existing and potential customers. And, they also introduced a seamless online ordering system.

But their offline-to-online shift wouldn’t have been this successful without their well-planned and timely email marketing campaigns. The bakery sent emails to remind customers that their delicious yet gluten-free cupcake treats are just an order away.

Here is one such email marketing example from Treat Cupcake Bar:

The brand likes to keep their emails short and sweet with just a line or two to explain what the email is about. In addition, they add a cute picture of something that will make the recipients hungry. And, the image will always have a link to their website.

As a result of their timely and engaging emails, Treat Cupcake Bar now enjoys the benefits of online sales that are hotter than ever.

When sending online food ordering promotion emails, you should keep the following points in mind:

• Keep your email short and sweet as people are more likely to read a shorter email.
• Include a strong subject line that accurately reflects the email's content.
• Make sure the email is visually appealing with high-quality images and/or videos of your mouth-watering dishes to entice your recipients.
• Include a clear CTA (call-to-action) button that encourages your readers to click through to your website and place an order.
• Make sure the email design is mobile-friendly so that it looks great on any device.

Best Email Marketing Practices to Follow in 2022 and Beyond

You have several options when it comes to creating your email marketing campaigns. You can either hire an email marketing professional or a marketing agency to do it for you, or create your own email campaigns using a tool like Constant Contact.

No matter which option you choose, there are some key things to keep in mind:

• Identify the main goal/purpose of your email campaign. Depending on your end goal, you will need to use different tactics to get there. These goals may vary from cleaning up your email list to segmenting users and driving new product sales.
• Understand who your target audience is. This is the baseline of a successful marketing strategy, and will help you provide value to your subscribers by sending them content that is specific, relevant, and interesting to them.
• With this in mind, it’s best to use email segmentation, in conjunction with other technologies like automation and predictive analytics, to deliver the right message to the right people at the right time by putting yourself in the shoes of your buyers.
• Keep your email design responsive, clean and simple, with a focus on the message rather than flashy graphics or videos. However, the design should be eye-catching to entice customers and prospects who receive your email.
• Use a clear and concise CTA to encourage people to take action. Emphasize it with contrasting design elements to attract a customer’s attention.
• Use tools like automation to efficiently plan your emails and follow-ups, along with the overall timeline of your campaign. You should make sure that every email from a sequence serves a purpose, has a key takeaway, and is aligned with the core purpose of the campaign.
• Write click-worthy subject lines which can pique the interest of the recipients by promising value or by using personalization.
• Leverage a comprehensive email marketing solution such as Constant Contact to create, optimize, and personalize your email campaigns.
• Test different email campaigns to see what works best for your business. Also, A/B test various email elements such as the color of the CTA button, CTA copy, product image, and more.
• Test your emails on multiple devices (desktop, tablet, mobile) to ensure all elements of the email work well.
• Monitor the right email marketing metrics. Marketing has evolved, and you should no longer rely on so-called vanity metrics such as open rate and click-through rate anymore. Instead, think about the goals you want your email campaigns to achieve, and set your metrics based on those outcomes. Measuring something like the number of conversions driven will tell you a lot more than an open or a click.
• Include a link to allow subscribers to unsubscribe from your list to ensure they don’t receive communications from your brand or don’t get emails about a specific product or topic.

FAQs

1. What are the top examples of email marketing?

Some of the top examples of email marketing include:

• Beardbrand’s cart abandonment email
• PaperStyle’s user segmentation email
• ModCloth’s email about changes in the email plan
• Warby Parker’s welcome emails
• Dropbox’s customer service feedback email

2. How do you do email marketing?

To do email marketing right, you need to get subscribers.

You can use email lists from other sources such as your existing customers or people who have interacted with you on social media. Or, you can use a tool to collect email addresses through lead generation forms and pop-ups on your website and landing pages.

It’s also a good idea to include an email subscription box at the end of every blog post you publish so that people who enjoyed reading it can opt-in for future emails from you.

The next step involves creating emails using pre-built email templates and designs or using a drag-and-drop email builder. You should test different designs and see which one works best with your target audience to generate the highest click-through rates.

Don’t forget about mobile users! Email campaigns designed specifically for small screens usually convert better than those made for desktop devices only, but make sure not to sacrifice quality just because they are smaller.

Keep everything clean and simple as much as possible rather than cramming too many elements into them.

The most important thing about email campaigns is creating relevant content that people want to read or watch. For example, an email campaign with a video showing how someone from your team makes products in-house can be much more appealing than just writing “check out our new product!”

Also, remember that images get better engagement than text so include some interesting photos along with links to other blog posts/videos.

Afterward, you also need to track key metrics like open rates, click-through rates, the number of conversions generated, bounce rates, and more to evaluate the effectiveness of your email campaigns.

An easy way to do all of this is to find email marketing platforms that can help you plan, run, and manage your email campaigns effectively and increase productivity as well. Look for a solution that best meets your business goals and budget.

3. What are the 3 types of email marketing campaigns?

The three types of email marketing are:

• Transactional email campaigns are used to confirm a purchase, delivery of an order or shipment (e.g. from Amazon), receipt of payment, etc. This type of email helps the customer to remain on top of things and they don’t have to worry about missing an important detail.
• Prospecting email campaigns are used to send emails to people who don’t know your company yet with the goal of getting them to become customers. These emails help people discover new products or services.These emails usually contain a CTA like “Subscribe now and get 20% off your first order!” along with useful information about your products or services.
• Engagement email campaigns are for people who are already your customers or have interacted with your brand in some way. This type of email is used to maintain customer loyalty and encourage them to come back and make more purchases. It usually contains a CTA like “Shop new arrivals” along with information about new products or services.

4. What are the main elements of a marketing email?

The main elements of a marketing email are:

• Subject line: Email subject lines should be short and clear. They need to stand out in the email inbox and make people want to read emails from you, so they shouldn’t contain too much text or complicated words that can get cut off if someone replies with a “quick reply email” style format.
• Preview text: The preview text is a brief summary of the email that shows up in the inbox next to the subject line. It should be used to tease the content of the email and make people want to open it.
• Header: The header is the part at the top of an email that contains the sender’s name and email address, as well as the heading in some cases. It should be brief and to the point in order to grab the reader’s attention.
• Body: The body of an email contains all the actual content. It should include impressive copy, high-quality product images, an exclusive promo code, and links to valuable blog posts/videos.In email marketing, the body of an email, which is often called “email copy,” should be as short as possible so that people don't get bored reading it (and then just unsubscribe).
• Call-to-action (CTA) buttons/links: An email CTA is the part of an email that asks readers to do something. It can be anything from clicking on a link to filling out a form or buying something.
• Footer: The footer is the part at the bottom of an email that contains contact information, links to unsubscribe or update email preferences, social proof, and any other legal disclaimers.

The best way to learn how to write great marketing emails is to study the best email marketing examples from the past and include all essential elements in your email.

5. How do you develop an effective email marketing strategy?

There are a few things to keep in mind when developing an email marketing strategy:

• Know your audience. Who are you emailing and what do they want?
• Keep it short and sweet. People don’t like reading long emails so make sure the content is high quality but concise.
• Use images and videos. Email is a visual medium so use high-quality images and videos to engage readers. You can also use interactive elements to increase engagement.
• Use effective call-to-action buttons. CTAs are essential in email marketing so make sure they’re eye-catching and encourage people to take action.
• Test, test, and test. Always send test emails to make sure everything looks good and works properly before sending them to a large audience.

6. How can I get people to read through my email?

There are a few things you can do to make sure people read through your email:

• Start with a strong headline. The headline is the first thing people will see so make it catchy and interesting.
• Use subheadings. Breaking up the email into different sections makes it easier for readers to scan and find what they’re looking for.
• Use email preview text. The email preview text is a short summary of your email that appears in the inbox beside your subject line so make it enticing to drive more clicks and opens.

7. How do I write compelling email content?

To create effective email marketing campaigns, you need to write powerful email copy. The email copy is what you’ll use to convince your readers to take action so make it helpful, interesting, and engaging.

Here are a few tips that can help you write compelling email content:

• Keep it short. People don't like reading long emails (remember that they're busy) so keep the email as concise as possible.
• Tell a story. Email copy is about creating compelling stories that draw people in and make them want to read more. Use your email copy to tell an interesting, relevant story or give readers some useful advice or tips.
• Use numbers or bullet points. Email marketing campaigns should be structured using numbered lists or bullets because they look nice and are easy for people to scan. You can highlight important information using numbers, bold text style, and bullet points.
• Leverage pre-designed email templates. Most email marketing platforms allow you to use email templates to create a consistent look across your entire email marketing campaign.

8. How can I get more email subscribers?

To build a successful email list, you need to make it easy for people to join your email list (so they can receive updates from you), give them incentives to join, and keep your email list updated with interesting and relevant content.

Let’s take a look at a few tips that can help you get more email subscribers:

• Offer an incentive. People are more likely to subscribe to your email list if you offer them something in return such as a discount promo code or exclusive access to new content or products.
• Make it easy to sign up to your email list. You should include a form or link on your website and landing pages that people can use to subscribe to your email list. It’s also a good idea to add a subscription box to the sidebar of your blog.
• Keep your email list updated. Send subscribers regular updates with new content, products, and offers. Make sure to remove email addresses that are reporting delivery failure or other errors.

Also read: Tips to increase email deliverability

• Use social media platforms such as Facebook and Twitter to promote your email subscription campaign, and ask people to share it with their friends. This is a great way to get your email subscription campaign in front of lots of new people and build up an email list quickly.

9. How do I write email subject lines that will engage readers?

To write a subject line that will engage readers, you need to first think about the purpose of the email is and the person you’re sending it to.

For example, if you want to send an email to promote a product, you should use an email subject line that can help create curiosity about that product. Then, make sure your email copy is also compelling and interesting enough to make people want to take an action.

You can even include an offer in the subject line so people will want to open it.