{"id":63703,"date":"2022-10-10T12:09:14","date_gmt":"2022-10-10T12:09:14","guid":{"rendered":"https:\/\/shanebarker.com\/?p=63703"},"modified":"2024-10-16T06:24:12","modified_gmt":"2024-10-16T13:24:12","slug":"how-to-get-positive-reviews-on-amazon","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/how-to-get-positive-reviews-on-amazon\/","title":{"rendered":"How to Get Positive Reviews on Amazon (Fast and Legally)"},"content":{"rendered":"\n

If you\u2019re a seller on Amazon, you need to know how to get positive reviews on Amazon. Why? Because getting reviews is a hot topic in ecommerce for a good reason: they build credibility and trust<\/strong>.<\/p>\n\n\n\n

Online shoppers rely heavily on reviews when making purchase decisions. Need a number? According to recent statistics<\/a>, 95% of users read Amazon reviews before purchasing a product. The number of positive ratings influences the buying decisions<\/a> of the majority of shoppers.<\/p>\n\n\n\n

So how do you become successful on Amazon?<\/p>\n\n\n\n

You need plenty of positive reviews to stand out, build brand credibility, and continue to drive conversions<\/a>.<\/p>\n\n\n\n

But what does it take to get more positive reviews? And where do Amazon\u2019s review rules come into play?<\/p>\n\n\n\n

This post will teach you how to get positive Amazon reviews quickly and legally without putting your account at risk.<\/p>\n\n\n\n

What is Amazon\u2019s Review Policy?<\/strong><\/h2>\n\n\n\n

The Amazon marketplace is home to over 350 million products<\/a> showing both positive and negative reviews. These reviews contain valuable information that consumers rely on when making purchasing decisions.<\/p>\n\n\n\n

Amazon\u2019s review policies<\/a> set the standard for what sellers can and cannot do to maintain the authenticity of reviews<\/a> and avoid fake reviews<\/a>.<\/p>\n\n\n\n

Here\u2019s a quick breakdown of Amazon\u2019s review policies:<\/strong><\/p>\n\n\n\n

    \n
  1. Incentivize reviews: <\/strong>Offering products at a lower price or for free in exchange for reviews was banned in 2016. Today, you can\u2019t offer any financial rewards, discounts, free products, or other compensation for reviews.<\/li>\n\n\n\n
  2. Review your or your competitors\u2019 products: <\/strong>Sellers are prohibited from posting reviews for their own products or competing products. This rule also applies to friends, family members, and employees.<\/li>\n\n\n\n
  3. Cherry-pick for positive reviews: <\/strong>Asking buyers specifically for positive reviews is not allowed. Sellers cannot encourage satisfied customers only to leave reviews on Amazon while directing unsatisfied ones elsewhere. Using the if\/then language is also prohibited in soliciting reviews as shown below.<\/li>\n<\/ol>\n\n\n
    \n
    \"Cherry-pick<\/figure><\/div>\n\n\n

    A real-life (and non-compliant) review request found on a product insert<\/a>.<\/p>\n\n\n\n

      \n
    1. Ask a reviewer to change or remove a review: <\/strong>While buyers can choose to edit or remove their reviews, sellers cannot offer refunds or other compensation to influence this decision.<\/li>\n<\/ol>\n\n\n\n

      Got it? Good. Now here\u2019s what Amazon sellers can do to solicit reviews:<\/strong><\/p>\n\n\n\n

        \n
      1. Send a product review request to buyers.<\/strong> While there are additional rules for communicating with buyers<\/a>, Amazon does allow you to send one feedback and\/or review request per order.

        However, you should send the message within 30 days of order completion, include the order ID, and have the message translated into the buyer\u2019s preferred language.<\/li>\n\n\n\n
      2. Enroll in Amazon Vine: <\/strong>The Vine program invites trusted Amazon reviewers to post unbiased ratings about new products with fewer than 30 reviews. It recently expanded to include Brand Registry sellers.<\/li>\n\n\n\n
      3. Use product inserts: <\/strong>Including a card in your packaging that neutrally asks for an unbiased review, complete with instructions, can help reach customers who might not otherwise leave a review or know how to do so.<\/li>\n<\/ol>\n\n\n\n

        Amazon maintains a strict zero-tolerance policy towards customer review violations, so it\u2019s crucial for sellers to monitor these policies regularly for any updates.<\/p>\n\n\n\n

        How to Get Positive Reviews on Amazon in 5 Steps<\/strong><\/h2>\n\n\n\n

        Now that you know Amazon\u2019s review rules, let\u2019s look at how to get positive reviews on Amazon without breaking any of them.<\/p>\n\n\n\n

        1. Request Amazon Reviews From More Buyers<\/strong><\/h3>\n\n\n\n

        This is by far the best way to get more Amazon reviews. Yes, you can expect to receive some reviews organically, but your odds increase tenfold when you take the first step.<\/p>\n\n\n\n

        Amazon\u2019s Seller Central platform allows you to individually contact Amazon buyers for reviews through templated Buyer-Seller messages<\/strong> or the Request a Review<\/strong> button.<\/p>\n\n\n\n

        The second (and highly preferred) method sends out a combined seller feedback and product review request and is guaranteed to be compliant with Amazon policy.<\/p>\n\n\n\n

        If individually contacting buyers seems like a lot of work, you\u2019re right \u2013 it is. But, it doesn\u2019t have to be. Amazon also allows you to send feedback and review requests via third-party software applications or its Application Programmer Interface (API).<\/p>\n\n\n\n

        One of the most widely recognized tools in the industry is eComEngine\u2019s FeedbackFive<\/a>, which sends out automated Amazon review requests on your behalf. You can choose between custom-branded Buyer-Seller Messages or Amazon\u2019s official Request a Review message.<\/p>\n\n\n\n

        \"feedbackfive
        FeedbackFive\u2019s email campaigns dashboard<\/em><\/figcaption><\/figure>\n\n\n\n

        To really scale your reviews, if you sell your products somewhere else (your website, for instance), then you\u2019ll also want to reach out to your non-Amazon buyers and ask them to leave you a review back on the marketplace. <\/p>\n\n\n\n

        This is where your email lists, social media groups, external ads, influencer relationships<\/a>, and affiliate connections will all come in handy! <\/p>\n\n\n\n

        Since these reviews fall under \u201cunverified reviews\u201d, they won\u2019t help in your listing page ranking, but they will help gain conversion from shoppers interested in your products.<\/p>\n\n\n\n

        2. Time Your Review Requests Just Right<\/strong><\/h3>\n\n\n\n

        You only have 30 days after the item is received to send an Amazon review request, so the timing is something you want to get right.<\/p>\n\n\n\n

        If you send the request too soon, the buyer may not be ready to write a review. But if you send the request too late, you could miss the boat entirely.<\/p>\n\n\n\n

        Here are some guidelines that typically yield the best results:<\/strong><\/p>\n\n\n\n