{"id":6045,"date":"2022-02-08T01:30:22","date_gmt":"2022-02-08T01:30:22","guid":{"rendered":"https:\/\/shanebarker.com\/?p=4299"},"modified":"2024-04-10T01:28:39","modified_gmt":"2024-04-10T08:28:39","slug":"ecommerce-website-design","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/ecommerce-website-design\/","title":{"rendered":"The Ultimate Guide to Ecommerce Website Design (with Examples)"},"content":{"rendered":"\n<p>Ecommerce websites started as mere counterparts to physical stores. But over time, the <a href=\"https:\/\/shanebarker.com\/blog\/what-is-ecommerce\/\">ecommerce<\/a> landscape evolved into a shopping ecosystem that involves multiple touchpoints and devices.<\/p>\n\n\n\n<p>From allowing people to<strong> shop your products from anywhere, anytime<\/strong>, to facilitating customer data analysis and personalization, ecommerce is the need of all businesses.<\/p>\n\n\n\n<p>A good ecommerce web design can help you reach, attract, and engage global consumers, and retain existing ones. You just need to ensure that your website is visually appealing, has a good user interface, and is optimized to rank higher in the SERPs (search engine results pages).<\/p>\n\n\n\n<p>In this guide, I\u2019ll provide you with an overview of <strong>ecommerce web design best practices <\/strong>and share examples from some of the top online stores.<\/p>\n\n\n\n<p>You\u2019ll learn:<\/p>\n\n\n\n<ul>\n<li>How to create attractive product pages.<\/li>\n\n\n\n<li>How to optimize your checkout flows.<\/li>\n\n\n\n<li>How to use visuals in effective ways.<\/li>\n<\/ul>\n\n\n\n<p>By following my curated ecommerce web design tips, you\u2019ll be able to build an ecommerce site that looks amazing and helps grow your business.<\/p>\n\n\n\n<p>So, let\u2019s get started.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">How to Design Ecommerce Websites<\/h2>\n\n\n\n<p>There are two major focus points if you want to design an ecommerce website that keeps users engaged and helps them move down the sales funnel. One is \u201c<strong>user engagement<\/strong>\u201d and the other is \u201c<a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-conversion-rate-optimization-hacks\/\"><strong>conversion rate optimization<\/strong><\/a>.\u201d<\/p>\n\n\n\n<p>I\u2019ll walk you through what each of them means and tell you how to optimize every element of your ecommerce website design for achieving the final goal &#8211; SALES!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus Point #1 for Ecommerce Web Design: User Engagement<\/h3>\n\n\n\n<p>You can make ecommerce websites look as gorgeous as you want but if they\u2019re not engaging your visitors, they won\u2019t stick around. You need to grab the attention of your visitors the moment they land on your website and ensure they have an enjoyable shopping experience.<\/p>\n\n\n\n<p><strong>Here are some ecommerce web design tips to help you build a website that helps improve user engagement:<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Keep Your Ecommerce Website Design Simple and Clean<\/h4>\n\n\n\n<p>You should always strive to maintain a simple ecommerce website design that is easy to navigate. Don\u2019t clutter your web pages with too much information or images as this can make it difficult to browse.<\/p>\n\n\n\n<p>Minimal ecommerce website designs are always more effective than complicated ones as they help visitors quickly find what they are looking for. They can help you close more sales.<\/p>\n\n\n\n<p>So, remove unnecessary elements and designs that can distract users from the primary goal of purchasing your products.<\/p>\n\n\n\n<p>Minimalistic ecommerce websites will also load faster, which can help you reduce bounce rates and engage more visitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Make It Easier for Shoppers to Find Your Products<\/h4>\n\n\n\n<p>Ensure that your ecommerce website has an <strong>easy and intuitive navigation structure<\/strong>. Here is how you can do that:<\/p>\n\n\n\n<ul>\n<li>Place your ecommerce website\u2019s <strong>main navigation menu <\/strong>at the top of the homepage.<\/li>\n\n\n\n<li>Organize all your product listings using meaningful <strong>categories, subcategories, and labels<\/strong>.<br><br>For instance, if you\u2019re a clothing brand that sells t-shirts, you can use labels like \u201cMen,\u201d \u201cWomen,\u201d and \u201cKids\u201d to categorize your t-shirt collection.<\/li>\n\n\n\n<li>Including all important links in the<strong> main and footer menus <\/strong>of your ecommerce website.<\/li>\n\n\n\n<li>Create a<strong> search bar<\/strong> that helps users search for products across the website. You should place this search bar at the top of every page on your site. This will help users instantly find the products they want.<\/li>\n\n\n\n<li>Allow shoppers to <strong>use filters <\/strong>to easily find the products they\u2019re looking for.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Include \u201c<strong>Add to cart<\/strong>\u201d and \u201c<strong>Buy now<\/strong>\u201d icons or call-to-action buttons to help shoppers add items quickly and easily to their shopping cart and make purchases.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ecommerce easier navigation\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/U32n2TwVZho?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Following these ecommerce website design practices can help you make it simpler for customers to find and shop for your products, which will result in greater revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Build Trust and Confidence in Your Brand and Website<\/h4>\n\n\n\n<p>Ensure your website inspires trust in potential customers.<\/p>\n\n\n\n<ul>\n<li>Include an overview of your business, the people behind it, your contact information, and your social media handles.<\/li>\n\n\n\n<li>Add a frequently asked questions (FAQ) page to answer common queries about your business.<\/li>\n\n\n\n<li>Ensure that your shipping, return, and refund policies are easy to find.<\/li>\n\n\n\n<li>Include <strong>customer reviews and ratings<\/strong> for each product. Also, display the number of customers who have rated the product.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"470\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-ratings-of-products.jpg\" alt=\"Amazon customer ratings of products\" class=\"wp-image-72495\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-ratings-of-products.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-ratings-of-products-768x361.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-ratings-of-products-150x71.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Along with detailed customer reviews, help shoppers gain insights about the features most users love or hate about your product. Make it easy for them to find good and bad reviews and reviews that mention a particular feature of your product.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-reviews-and-ratings.jpg\" alt=\"Amazon customer reviews and ratings\" class=\"wp-image-72497\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-reviews-and-ratings.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-reviews-and-ratings-768x511.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-customer-reviews-and-ratings-150x100.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.amazon.in\/dp\/B09DFM5PQT?th=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Build a secure checkout process. Add<strong> recognized trust seals<\/strong> to assure shoppers about the legitimacy and security of your website.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"940\" height=\"811\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-trust-seals.jpg\" alt=\"Ecommerce trust seals\" class=\"wp-image-72499\" style=\"width:705px;height:608px\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-trust-seals.jpg 940w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-trust-seals-768x663.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-trust-seals-150x129.jpg 150w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.crazyegg.com\/blog\/trust-seal-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Provide ample customer service options to help customers trust that your support team is accessible to resolve issues quickly.<\/li>\n\n\n\n<li>Use high-quality images and detailed product descriptions to build trust and credibility.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Maintain Transparency<\/h4>\n\n\n\n<p>Give easy access to essential business information.<\/p>\n\n\n\n<p><strong>You can do this by including:<\/strong><\/p>\n\n\n\n<ul>\n<li>An \u201cAbout Us\u201d page with an overview of your business<\/li>\n\n\n\n<li>Your contact information<\/li>\n\n\n\n<li>A clearly visible link to your privacy policy<\/li>\n\n\n\n<li>Shipping and delivery information<\/li>\n\n\n\n<li>Returns and refund policy<\/li>\n<\/ul>\n\n\n\n<p>For example, Samsung has created an elaborate footer section with all crucial links and information that a shopper can look for.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"545\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/samsungs-transparent-ecommerce-web-design.jpg\" alt=\"Samsung&#039;s transparent ecommerce web design\" class=\"wp-image-72501\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/samsungs-transparent-ecommerce-web-design.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/samsungs-transparent-ecommerce-web-design-768x419.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/samsungs-transparent-ecommerce-web-design-150x82.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.samsung.com\/in\/offer\/online\/samsung-fest\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">5. Choose a Mobile Responsive Website Design<\/h4>\n\n\n\n<p>Mobile ecommerce is becoming increasingly important as customers are increasingly turning to their mobile devices when making purchases. Therefore, you should design your ecommerce website with mobile devices in mind.<\/p>\n\n\n\n<ul>\n<li>Ensure that your ecommerce web<strong> design is responsive and intuitive<\/strong> for smaller screens. It should allow visitors to easily access all of the important features, offers, pages, policies, and products in no time.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"445\" height=\"634\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-website-design.jpg\" alt=\"Amazon Ecommerce Website Design\" class=\"wp-image-72503\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-website-design.jpg 445w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-website-design-150x214.jpg 150w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.amazon.in\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li><strong>Position your calls-to-action (CTAs) properly<\/strong>, above the fold. Especially, your \u201cAdd to cart\u201d and \u201cBuy now\u201d buttons or icons should be prominently displayed.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"496\" height=\"905\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-mobile-ecommerce-web-design.jpg\" alt=\"Nike mobile ecommerce web design\" class=\"wp-image-72504\" style=\"width:372px;height:679px\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-mobile-ecommerce-web-design.jpg 496w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-mobile-ecommerce-web-design-150x274.jpg 150w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li><strong>Prioritize speed<\/strong> as customers are often in a hurry when shopping on their phones. This is an important factor in <a href=\"https:\/\/shanebarker.com\/blog\/effective-optimize-mobile-conversion-rates\/\">optimizing your site for mobile conversions<\/a>.<\/li>\n\n\n\n<li><strong>Accept guest checkouts<\/strong>. This will help you convert shoppers who don\u2019t have the time and patience to fill out a number of fields and complete the registration steps.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6. Create an Accessible, Inclusive, and Ethical Web Design<\/h4>\n\n\n\n<p>Inclusion and accessibility are essential components of ecommerce website design.<\/p>\n\n\n\n<p><strong>To make ecommerce websites accessible, you should:<\/strong><\/p>\n\n\n\n<ul>\n<li>Be mindful of color contrast, ensuring that there is enough contrast between elements to make them legible for people with low vision.<\/li>\n\n\n\n<li>Provide text alternatives for any graphic elements, to ensure that visually-impaired users can access the information.<\/li>\n\n\n\n<li>Include audio and visual cues for those with hearing impairments.<\/li>\n\n\n\n<li>Incorporate accessible design principles into the ecommerce site, such as allowing users to adjust the font size and providing clear navigation labels.<\/li>\n\n\n\n<li>Test your ecommerce website design on multiple devices and browsers. This will help ensure that it is compatible with different platforms and works properly for all users.<\/li>\n<\/ul>\n\n\n\n<p>See how Partake Foods\u2019 website is accessible to people of all ages and backgrounds. I\u2019ve done a short video of the accessibility settings their website offers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Create an Accessible Inclusive and Ethical Web Design\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/cbAMB7l7m64?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/partakefoods.com\/#h3_15\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Focus Point #2 for Ecommerce Web Design: Conversion Rate Optimization<\/h3>\n\n\n\n<p>Design each of your pages well to lower psychological barriers and <strong>help your customers move down the <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/build-sales-funnels\/\"><strong>sales funnel<\/strong><\/a>. Help them move faster from your homepage to category pages, product pages, cart, checkout, and, finally, to the checkout confirmation page.<\/p>\n\n\n\n<p>Let\u2019s discuss how you can optimize your website for conversions at each step, one by one.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Create an Impressive First Impression with Your Homepage Design<\/h4>\n\n\n\n<p>Your ecommerce website\u2019s homepage is the first point of contact with your customers, so it needs to be<strong> attractive and catchy<\/strong>. Your ecommerce web design should be focused on engaging visitors and persuading them to dig deeper.<\/p>\n\n\n\n<p><strong>You can do this by following these ecommerce homepage design tips:<\/strong><\/p>\n\n\n\n<ul>\n<li>Include calls-to-action (CTAs) like &#8220;<strong>Shop Now<\/strong>&#8221; and &#8220;Learn More&#8221; throughout the page to encourage visitors to take further action.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"906\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-homepage-design-shop-now-buttons.jpg\" alt=\"Ecommerce homepage design shop now buttons\" class=\"wp-image-72506\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-homepage-design-shop-now-buttons.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-homepage-design-shop-now-buttons-768x773.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-homepage-design-shop-now-buttons-96x96.jpg 96w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-homepage-design-shop-now-buttons-150x151.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/topodesigns.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Showcase <strong>popular products, bestsellers, or new arrivals<\/strong> to draw customers' attention.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"392\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/kylie-cosmetics-ecommerce-design.jpg\" alt=\"Kylie Cosmetics ecommerce design\" class=\"wp-image-72507\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/kylie-cosmetics-ecommerce-design.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/kylie-cosmetics-ecommerce-design-768x301.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/kylie-cosmetics-ecommerce-design-150x59.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/kyliecosmetics.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Use visuals like<strong> product photos or videos<\/strong> to demonstrate what you\u2019re selling and provide an enticing glimpse into your ecommerce store.<\/li>\n\n\n\n<li>Keep the design <strong>neat, minimalistic, and organized<\/strong> to avoid overwhelming customers with too much information.<\/li>\n\n\n\n<li>Create an ecommerce website that is<strong> easy to navigate<\/strong> and simple to use, so visitors can quickly locate the products they need.<\/li>\n\n\n\n<li>Display the <strong>latest products or promotions<\/strong> on the homepage to make sure visitors see what\u2019s new and encourage them to explore further.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"530\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/target-ecommerce-homepage-promotions.jpg\" alt=\"Target ecommerce homepage promotions\" class=\"wp-image-72509\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/target-ecommerce-homepage-promotions.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/target-ecommerce-homepage-promotions-768x452.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/target-ecommerce-homepage-promotions-150x88.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Include <strong>customer reviews and testimonials<\/strong> to build trust with potential customers.<\/li>\n\n\n\n<li>Include easy-to-find contact information, so customers can reach out with questions or concerns.<\/li>\n\n\n\n<li>Display top or featured product categories to help shoppers explore more.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"235\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-shop-by-category.jpg\" alt=\"Ecommerce web design - shop by category\" class=\"wp-image-72510\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-shop-by-category.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-shop-by-category-768x180.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-shop-by-category-150x35.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.homedepot.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>To help you visualize all of these elements together, I also created <strong>an ecommerce homepage design template\/infographic<\/strong>. This includes all of the key components of a good ecommerce website design.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"586\" height=\"748\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-website-design-elements.jpg\" alt=\"Ecommerce website design elements\" class=\"wp-image-72511\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-website-design-elements.jpg 586w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-website-design-elements-150x191.jpg 150w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">2. Engage Your Visitors with Well-Organized Category Pages<\/h4>\n\n\n\n<p>You can skip this if you only sell a few products but organizing ecommerce products into categories is a must for stores with a large inventory.<\/p>\n\n\n\n<p>When properly done, categories can make it easier for visitors to find what they\u2019re looking for and encourage them to take action.<\/p>\n\n\n\n<p><strong>You should:<\/strong><\/p>\n\n\n\n<ul>\n<li>Include a short introduction of your product category.<\/li>\n\n\n\n<li>Organize ecommerce category pages with <strong>headings, filters, and sections<\/strong> to make it easy for visitors to find the product they want.<\/li>\n\n\n\n<li>Organize categories into<strong> logical sub-categories<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ecommerce logical sub categories\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/LxQIEctTZls?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul>\n<li>Provide<strong> on-page search and sorting options<\/strong>. Have a search auto-complete functionality.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"524\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-search-sorting-and-filters.jpg\" alt=\"Ecommerce category page search sorting and filters\" class=\"wp-image-72512\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-search-sorting-and-filters.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-search-sorting-and-filters-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-search-sorting-and-filters-150x79.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul>\n<li>Highlight your <strong>best-selling products<\/strong> with professional photography, customer reviews, color options, and pricing information. Show stock availability as well.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"492\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-example.jpg\" alt=\"Ecommerce category page example\" class=\"wp-image-72513\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-example.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-example-768x378.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-category-page-example-150x74.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.awaytravel.com\/shop\/travel-bags?p=2\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3. Drive Real Conversions with Detailed Product Pages<\/h4>\n\n\n\n<p>Design your ecommerce product pages with the goal of converting visitors into customers. Ensure they are informative and engaging, helping potential customers make a confident purchase.<\/p>\n\n\n\n<p><strong>Here's how you can <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/optimize-product-page\/\"><strong>optimize your product pages<\/strong><\/a><strong> for conversions:<\/strong><\/p>\n\n\n\n<ul>\n<li>Invest in <strong>high-quality, professional product photography<\/strong> to showcase your product in the best light. Let shoppers zoom into your product images to see finer details of the product.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"774\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-ecommerce-product-images.jpg\" alt=\"Pottery Barn ecommerce product images\" class=\"wp-image-72515\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-ecommerce-product-images.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-ecommerce-product-images-768x660.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-ecommerce-product-images-150x129.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.potterybarn.com\/products\/libeco-linen-pillow-cover\/?cm_src=reducedClick\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Include<strong> a 360-degree shot or video<\/strong> that shows off all of the important features of your product.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ecommerce 360 degree or short video of the product\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/D-1lZ2u-IY0?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul>\n<li>Using a few<strong> in-context or lifestyle images<\/strong> of your product would be even better as they would help people visualize how your product can add value to their lives.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"653\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-in-context-product-images.jpg\" alt=\"Pottery Barn - in-context product images\" class=\"wp-image-72517\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-in-context-product-images.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-in-context-product-images-768x557.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/pottery-barn-in-context-product-images-150x109.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul>\n<li>Write<strong> detailed product descriptions<\/strong> that highlight your product's features, specifications, and materials used. Also, cover the benefits your product offers.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"443\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-description.jpg\" alt=\"Ecommerce product description\" class=\"wp-image-72518\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-description.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-description-768x340.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-description-150x66.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.chrono24.in\/tudor\/tudor-submariner---blue-bezel-36mm--id27751427.htm\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Place a prominently-visible \u201c<strong>Add to cart<\/strong>\u201d button, above the fold. Use a contrasting color to draw shoppers\u2019 attention.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"557\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-add-to-cart-button.jpg\" alt=\"Nike add to cart button\" class=\"wp-image-72519\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-add-to-cart-button.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-add-to-cart-button-768x475.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nike-add-to-cart-button-150x93.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.nike.com\/in\/t\/air-jordan-xxxvii-low-pf-basketball-shoes-lXs6Km\/DV9908-401\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Adding a <strong>\u201cFavorite\u201d or \u201cWishlist\u201d icon<\/strong> or call-to-action button is also a cool addition to any ecommerce web design.<\/p>\n\n\n\n<ul>\n<li>Shoppers should also be able to find information about <strong>shipping, returns, and warranties<\/strong> quickly. Make sure these are visible on product pages.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"644\" height=\"901\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-warranty-and-return-policy.jpg\" alt=\"Ecommerce web design - warranty and return policy\" class=\"wp-image-72521\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-warranty-and-return-policy.jpg 644w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-warranty-and-return-policy-150x210.jpg 150w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>Capitalizze on<strong> upselling and cross-selling opportunities<\/strong> by displayed related products on your product pages.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"647\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-upsell-and-cross-sell.jpg\" alt=\"Ecommerce product page design - upsell and cross-sell\" class=\"wp-image-72522\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-upsell-and-cross-sell.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-upsell-and-cross-sell-768x552.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-upsell-and-cross-sell-150x108.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.amazon.in\/LIVEONCE-Bamboo-Feeder-Birds-Natural\/dp\/B08NVM9Z58\/ref=pd_rhf_d_dp_s_bmx_gp_d84utafn_sccl_1_6\/260-4921678-7684106?pd_rd_w=zZ8hA&content-id=amzn1.sym.20740bdd-7ca8-43af-9048-aecfb55acf1f&pf_rd_p=20740bdd-7ca8-43af-9048-aecfb55acf1f&pf_rd_r=RWG4MMVZYV9KYKNHY00H&pd_rd_wg=wdCxI&pd_rd_r=a71df8b1-02cd-43d2-bfd5-62905009d42a&pd_rd_i=B08NVM9Z58&psc=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Display <strong>customer reviews and ratings<\/strong> of your product. This will help build trust, as shoppers can see what other people think of the product they\u2019re considering to buy.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"464\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-customer-reviews.jpg\" alt=\"Ecommerce product page design customer reviews\" class=\"wp-image-72524\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-customer-reviews.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-customer-reviews-768x356.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-product-page-design-customer-reviews-150x70.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4. Close the Deal with a Seamless Shopping Cart and Checkout Experience<\/h4>\n\n\n\n<p>A shopping cart is obviously one of the most important elements of any <a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-platforms\/\">ecommerce website that stores<\/a> items for the customer to purchase. You should focus on delivering a seamless checkout experience to your buyers.<\/p>\n\n\n\n<p><strong>Here are a few tips to optimize your shopping cart and checkout experience for conversions:<\/strong><\/p>\n\n\n\n<ul>\n<li>Display <strong>a \u201ccart\u201d icon<\/strong>(<img decoding=\"async\" width=\"20\" height=\"20\" class=\"wp-image-72487\" style=\"width: 20px;\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/cart-icon.png\" alt=\"cart-icon\" title=\"\"><strong>) or button<\/strong> at the top bar. It should be easily visible to shoppers as they browse throughout your ecommerce website.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"283\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example.jpg\" alt=\"Nykaa shopping cart example\" class=\"wp-image-72525\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example-768x217.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example-150x42.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.nykaafashion.com\/kids-ss23\/c\/16399?transaction_id=45ca5318b30f289abff23d5fbbf6080f&intcmp=nykaa:other:nf-kids-dweb:default:main-banner:CAROUSEL_V2:3:first-in-fashion:-1:45ca5318b30f289abff23d5fbbf6080f\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<ul>\n<li>It should be easy for buyers to add items to their shopping carts and proceed to the checkout page. Use a <strong>simple and clean design<\/strong>. Keep it one page long with clear labels and no irrelevant information.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"546\" height=\"957\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example-2.jpg\" alt=\"Nykaa shopping cart example\" class=\"wp-image-72526\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example-2.jpg 546w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/nykaa-shopping-cart-example-2-150x263.jpg 150w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/figure><\/div>\n\n\n<p>Have a prominent \u201c<strong>Proceed to Checkout<\/strong>\u201d or \u201c<strong>Proceed to Buy<\/strong>\u201d button.<\/p>\n\n\n\n<ul>\n<li>Allow customers to check out as a guest, and offer easy form-filling and multiple payment options (such as debit\/credit card, PayPal, Amazon Pay).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"550\" height=\"601\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-checkout-design-shop-as-a-guest.jpg\" alt=\"Ecommerce checkout design - shop as a guest\" class=\"wp-image-72528\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-checkout-design-shop-as-a-guest.jpg 550w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-checkout-design-shop-as-a-guest-150x164.jpg 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"498\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-payment-options.jpg\" alt=\"Ecommerce web design payment options\" class=\"wp-image-72529\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-payment-options.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-payment-options-768x382.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-payment-options-150x75.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul>\n<li>Add trust signals that will help <strong>reassure shoppers that their purchases are secure<\/strong>, such as SSL encryption and a user-friendly refund policy. This will make customers more likely to buy from you.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"662\" height=\"80\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-trust-signals.jpg\" alt=\"Ecommerce web design trust signals\" class=\"wp-image-72530\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-trust-signals.jpg 662w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/ecommerce-web-design-trust-signals-150x18.jpg 150w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>You should also<strong> optimize your checkout page for speed<\/strong>. Improving your checkout experience can help encourage more sales in the future and increase your customer retention rate.<\/li>\n\n\n\n<li>Give <strong>order confirmation message<\/strong> after purchase. Include important links like return policy and customer service.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"861\" height=\"553\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/hm-order-confirmation-page-design.jpg\" alt=\"H&M order confirmation page design\" class=\"wp-image-72531\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/hm-order-confirmation-page-design.jpg 861w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/hm-order-confirmation-page-design-768x493.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/hm-order-confirmation-page-design-150x96.jpg 150w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">The Different Types of Ecommerce Websites You Can Build<\/h2>\n\n\n\n<p>The ecommerce website design process begins by determining the type of ecommerce website that best suits your needs. There are several types of ecommerce websites, each with its own unique features and requirements.<\/p>\n\n\n\n<p><strong>The most common ecommerce website types include:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Business-to-Business (B2B) Ecommerce Websites<\/h3>\n\n\n\n<p><strong>B2B ecommerce websites are designed to facilitate ecommerce transactions between two businesses. <\/strong>This type of ecommerce design is often very sophisticated and includes features such as payment gateways, e-invoicing, e-catalogs, and secure document sharing.<\/p>\n\n\n\n<p>One example of a <a href=\"https:\/\/shanebarker.com\/blog\/b2b-ecommerce\/\">B2B ecommerce<\/a> website is<strong> Shopify<\/strong>. It has various ecommerce features that make it easy for businesses to create and manage their ecommerce websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Business-to-Consumer (B2C) Ecommerce Websites<\/h3>\n\n\n\n<p><strong>B2C ecommerce websites are designed to facilitate ecommerce transactions between a business and individual consumers.<\/strong><\/p>\n\n\n\n<p>A lot of ecommerce websites are business-to-consumer such as Amazon. This type of ecommerce website design includes product listings, payment processors, e-coupons, e-rewards, e-gift cards, and other <a href=\"https:\/\/shanebarker.com\/blog\/best-ecommerce-tools\/\">ecommerce tools<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Consumer-to-Consumer (C2C) Ecommerce Websites<\/h3>\n\n\n\n<p><strong>C2C ecommerce websites are designed to facilitate ecommerce transactions between two individuals.<\/strong> Examples of C2C ecommerce websites include eBay and Etsy.<\/p>\n\n\n\n<p>These ecommerce websites offer a platform for individuals to buy and sell products or services from one another. They also provide ecommerce tools such as payment, shipping, and return policies.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Consumer-to-Business (C2B) Ecommerce Websites<\/h3>\n\n\n\n<p><strong>C2B ecommerce websites are designed to facilitate ecommerce transactions between a consumer and a business. <\/strong>Examples of C2B ecommerce websites include Upwork and Fiverr.&nbsp;<\/p>\n\n\n\n<p>These ecommerce websites offer a platform for consumers to sell their services as a freelancer or a small business owner. These platforms also offer access to ecommerce tools such as payment, shipping, and return policies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does a Good Online Store Design Look Like?<\/h2>\n\n\n\n<p>A good ecommerce website should have a<strong> clean and intuitive design<\/strong>, simple navigation, and an easy-to-use checkout process. It should also have visually appealing features, such as high-quality images of your products and clearly-defined product categories.&nbsp;<\/p>\n\n\n\n<p>Your website content should be accurate and up-to-date, with a secure checkout process that is free of errors. Finally, it should offer customer service options, such as live chat and contact forms.<\/p>\n\n\n\n<p>When designing your ecommerce website, <strong>make it easy for customers to browse and buy products <\/strong>with helpful filters, search bars, and product recommendations. Provide plenty of information about your products to make it easy for customers to compare features and pricing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"575\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/apple-iphone-14-product-page-design-example-575x1024.jpg\" alt=\"Apple iPhone 14 product page design example\" class=\"wp-image-72532\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/apple-iphone-14-product-page-design-example-575x1024.jpg 575w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/apple-iphone-14-product-page-design-example-768x1367.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/apple-iphone-14-product-page-design-example-863x1536.jpg 863w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/apple-iphone-14-product-page-design-example-150x267.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/apple-iphone-14-product-page-design-example.jpg 900w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.apple.com\/in\/shop\/buy-iphone\/iphone-14\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Also consider the visual design of your ecommerce website, making sure that visuals are optimized for <strong>quick loading<\/strong> and look aesthetically pleasing.<\/p>\n\n\n\n<p>You can also incorporate interactive elements into ecommerce web design, such as <strong>product videos and customer reviews<\/strong>. This can help customers make an informed decision while shopping on your website.<\/p>\n\n\n\n<p>Additionally, a good online store design should be <strong>optimized for mobile devices<\/strong>, which can help improve customer experience and boost sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Best Ecommerce Website Design Examples<\/h2>\n\n\n\n<p>To get you inspired, here are three ecommerce web design examples that stand out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/h3>\n\n\n\n<p>Amazon is one of the largest ecommerce websites in the world and offers a wide range of products and services including books, clothing, electronics, and groceries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"431\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-web-design.jpg\" alt=\"Amazon ecommerce web design\" class=\"wp-image-72534\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-web-design.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-web-design-768x368.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/amazon-ecommerce-web-design-150x72.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><strong>Here's what makes it one of the best ecommerce websites design examples:<\/strong><\/p>\n\n\n\n<ul>\n<li>Professional and modern website design with a user-friendly navigation structure and easily-accessible product categories<\/li>\n\n\n\n<li>A search engine that allows customers to quickly find what they are looking for<\/li>\n\n\n\n<li>A streamlined checkout process that encourages customers to complete the purchase<\/li>\n\n\n\n<li>High-quality product images and videos to showcase products<\/li>\n\n\n\n<li>Customer reviews, product ratings, and interactive product pages to provide customers with the information they need<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener\">Zappos<\/a><\/h3>\n\n\n\n<p>Zappos is one of the most popular ecommerce website design examples out there. This ecommerce powerhouse offers a wide variety of items, from clothing and shoes to accessories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"732\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/zappos-ecommerce-web-design-732x1024.jpg\" alt=\"zappos ecommerce web design\" class=\"wp-image-72535\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/zappos-ecommerce-web-design-732x1024.jpg 732w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/zappos-ecommerce-web-design-768x1074.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/zappos-ecommerce-web-design-150x210.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/zappos-ecommerce-web-design.jpg 900w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<p><strong>Its ecommerce website design is impressive for several reasons:<\/strong><\/p>\n\n\n\n<ul>\n<li>An organized and visually appealing product display, making it easy for customers to find what they\u2019re looking for<\/li>\n\n\n\n<li>Clear product details, offering plenty of information about each item<\/li>\n\n\n\n<li>Attractive product images and videos to showcase products<\/li>\n\n\n\n<li>An easy checkout process that saves customer information for future orders<\/li>\n\n\n\n<li>Fast and free shipping and an easy 365-day return policy<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener\">Etsy<\/a><\/h3>\n\n\n\n<p>Etsy\u2019s ecommerce website design is perfect for creative ecommerce businesses and professionals. They use bold colors and eye-catching visuals to draw their customers in, while still maintaining a professional ecommerce feel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"502\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/etsy-ecommerce-web-design.jpg\" alt=\"Etsy ecommerce web design\" class=\"wp-image-72536\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/etsy-ecommerce-web-design.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/etsy-ecommerce-web-design-768x428.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/03\/etsy-ecommerce-web-design-150x84.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><strong>Here's what you can learn from Etsy's ecommerce web design:<\/strong><\/p>\n\n\n\n<ul>\n<li>Simple and straightforward product pages<\/li>\n\n\n\n<li>The use of high-quality images to draw attention<\/li>\n\n\n\n<li>A great navigation system<\/li>\n\n\n\n<li>Integration of customer reviews and ratings to build trust<\/li>\n\n\n\n<li>An easy-to-use checkout system to ensure a smooth ecommerce transaction<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1679903392408\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>1. How can you create an effective ecommerce website design for your store?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>To create an effective website design for your store, follow these steps:<\/p>\n<p>Research and identify the kind of ecommerce website you want to build.<\/p>\n<p>Choose your <a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-platforms\/\">ecommerce platform<\/a> that offers all the features and customization options you <br \/>need. BigCommerce and Shopify are quite popular.<\/p>\n<p>Pick an ecommerce web design template that closely matches your expectations.<\/p>\n<p>Add your brand identity elements like your brand\u2019s logo, name, and contact information.<\/p>\n<p>Create category and product pages and upload your product catalog.<\/p>\n<p>Integrate shipping, delivery, and payment options.<\/p>\n<p>Create pages like return and refund policy, privacy policy, and FAQs page.<\/p>\n<p>Follow the other tips discussed in this article.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903421784\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>2. Which website builder is best for ecommerce?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/shanebarker.com\/blog\/bigcommerce-review\/\">BigCommerce<\/a>, <a href=\"https:\/\/shanebarker.com\/recommends\/wix\" target=\"_blank\" rel=\"noopener sponsored\">Wix<\/a>, <a href=\"https:\/\/shanebarker.com\/recommends\/shopify?subId3=blog%2Fecommerce-website_amcid-gUPbgbIgFiUgQseq3NsMp\" target=\"_blank\" rel=\"noopener sponsored\">Shopify<\/a>, etc. are all great website building platforms for ecommerce websites. They all have their own set of features, advantages, and disadvantages.<\/p>\n<p>So, do your research and then pick the one that suits you best.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903437446\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>3. How much does it cost to design an ecommerce website?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>With so many easy-to-use website building platforms out there, you can build a website almost for free. You do not even need to have any technical expertise or design experience to do so.<\/p>\n<p>However, if you do want to hire a professional to design a custom website, then it can cost $10,000+. The cost will depend on how complex the website is and which platform you choose.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903458283\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>4. How should you choose a website design for your ecommerce store?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>While there is no one-size-fits-all answer to this question, you should always<strong> prioritize user experience <\/strong>when choosing your ecommerce website design.<\/p>\n<p>You want your customers to have a smooth, seamless journey from the moment they enter your ecommerce site until they check out. This means optimizing your website design for ease of use by ensuring:<\/p>\n<p>&#8211; Streamlined navigation<br \/>&#8211; Well-developed product pages<br \/>&#8211; Fast loading times<br \/>&#8211; Eye-pleasing aesthetics that also reflect your brand identity<br \/>&#8211; High-quality images and visuals to captivate customers\u2019 attention<br \/>&#8211; Dynamic content for personalized engagement<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903492535\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>5. What is the cheapest ecommerce platform?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>Among the top ecommerce platforms, <a href=\"https:\/\/shanebarker.com\/recommends\/wix\" target=\"_blank\" rel=\"noopener sponsored\">Wix<\/a> has the cheapest plans available.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/blog\/bigcommerce-vs-shopify\/\">BigCommerce and Shopify<\/a> are more or less similar in pricing. But their comparatively higher price is justified by the features they offer.<\/p>\n<p><a href=\"https:\/\/shanebarker.com\/recommends\/hostinger-ai-website-builder\" data-type=\"link\" data-id=\"https:\/\/shanebarker.com\/recommends\/hostinger-ai-website-builder\" target=\"_blank\" rel=\"noopener sponsored\">Hostinger Website Builder<\/a> and <a href=\"https:\/\/shanebarker.com\/recommends\/3dcart?afftrack=blog%2Fecommerce-website-design_amcid-mgJZxmOU7szJ6OqQbi2iV\" target=\"_blank\" rel=\"noopener sponsored\">Shift4Shop (formerly, 3dcart)<\/a> are also affordable options but they are not as scalable as platforms like BigCommerce.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903508030\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>6. How should I design the product page of an ecommerce website?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>Your ecommerce product page design should include:<\/p>\n<p>&#8211; High-quality product photos and videos that show off the best features of your product<\/p>\n<p>&#8211; Zoom in and zoom out feature to let shoppers view your product\u2019s fine details<\/p>\n<p>&#8211; Detailed product descriptions that cover all crucial elements such as sizes, materials used, dimensions, durability, and color options<\/p>\n<p>&#8211; Customer reviews and ratings<\/p>\n<p>&#8211; Enough negative space<\/p>\n<p>&#8211; A prominent \u201cAdd to Cart\u201d button<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903556020\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>7. What are things you should consider when creating an ecommerce website design?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>While there\u2019s a lot that goes into creating an ecommerce website design, here are some quick tips to get you started:<\/p>\n<p>&#8211; Keep your ecommerce website design clean and simple.<\/p>\n<p>&#8211; Make your site easy to navigate.<\/p>\n<p>&#8211; Use high-quality product images.<\/p>\n<p>&#8211; Add useful product descriptions.<\/p>\n<p>&#8211; Make the checkout process easy and quick.<\/p>\n<p>&#8211; Ensure that your site is mobile responsive.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903586106\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>8. Is GoDaddy good for ecommerce?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>GoDaddy is a good option if you want to create a basic website without many advanced ecommerce functionalities. However, it is not the best choice for ecommerce websites.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679903593825\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>9. Is GoDaddy cheaper than Shopify?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>If you just compare the prices, then GoDaddy does seem cheaper than <a href=\"https:\/\/shanebarker.com\/recommends\/shopify?subId3=blog%2Fecommerce-website_amcid-VbgEJi6F2EIs33MVzE2Vi\" target=\"_blank\" rel=\"noopener sponsored\">Shopify<\/a>. However, it does not offer as many features, so, Shopify still provides more value for the money.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Are You Ready to Create an Effective Ecommerce Website Design?<\/h2>\n\n\n\n<p>An ecommerce website should not only be visually-attractive but also provide a hassle-free shopping experience. If your website design makes consumers feel comfortable, they are more likely to buy your products and return.<\/p>\n\n\n\n<p>You should incorporate the ecommerce <a href=\"https:\/\/shanebarker.com\/blog\/website-design-elements\/\">website design elements<\/a> mentioned above to improve user experience. This will help you engage more visitors and encourage them to make purchases.<\/p>\n\n\n\n<p>Need additional help to optimize your ecommerce store for conversions?I\u2019d be happy to help you improve your ecommerce website design and conversion strategy. Please feel free to <a href=\"https:\/\/shanebarker.com\/contact\/\">contact me here<\/a>.<\/p>\n\n\n\n<p><strong>What to do next:<\/strong><\/p>\n\n\n\n<ul>\n<li>Learn <a href=\"https:\/\/shanebarker.com\/blog\/mobile-shopping-cart\/\">how to avoid mobile shopping cart abandonment<\/a><\/li>\n\n\n\n<li>Read my <a href=\"https:\/\/shanebarker.com\/blog\/woocommerce-vs-bigcommerce\/\">comparison of WooCommerce vs. BigCommerce<\/a> to determine which is right for you.<\/li>\n\n\n\n<li>Learn <a href=\"https:\/\/shanebarker.com\/podcast\/learning-ecommerce-link-building-with-jeff-oxford\/\">ecommerce link building from Jeff Oxford, the Founder of 180 Marketing<\/a>.<\/li>\n\n\n\n<li>Listen to <a href=\"https:\/\/shanebarker.com\/podcast\/wayne-mullins-website-conversions\/\">Wayne Mullins as he talks about fixing your website for conversions<\/a> on my podcast episode.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Want to optimize your ecommerce store for conversions? Learn what it takes to build an impressive ecommerce website design.<\/p>\n","protected":false},"author":1,"featured_media":74655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[954],"tags":[5901],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":954,"label":"ecommerce"}],"post_tag":[{"value":5901,"label":"e-commerce marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2022\/02\/ecommerce-website-design-1024x506.png",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":28,"category_info":[{"term_id":954,"name":"ecommerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":954,"taxonomy":"category","description":"From new developments in customer experience to the latest in payments and logistics, we've got you covered. 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