{"id":82909,"date":"2024-02-23T09:00:00","date_gmt":"2024-02-23T16:00:00","guid":{"rendered":"https:\/\/shanebarker.com\/?p=82909"},"modified":"2024-04-04T21:53:41","modified_gmt":"2024-04-05T04:53:41","slug":"influencer-marketing-platforms-for-agencies","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/influencer-marketing-platforms-for-agencies\/","title":{"rendered":"9 Top Influencer Marketing Platforms for Agencies"},"content":{"rendered":"<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Top 9 Influencer Marketing Platforms for Agencies<\/h2>\n\n\n\n<p>So, without further ado, let\u2019s start introducing you to some software and tools that can be a great addition to your influencer marketing tech stack.<\/p>\n\n\n\n<p>These nine influencer marketing platforms can make a big difference between a mediocre campaign and a great one, and a bigger difference to your bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. MightyScout<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/mighty-scout.jpg\" alt=\"mighty scout\" class=\"wp-image-82917\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/mighty-scout.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/mighty-scout-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/mighty-scout-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mightyscout.com\/\" target=\"_blank\" rel=\"noopener\">MightyScout<\/a> tops our list, and for more reasons than the cute dog in its logo. This user-friendly&nbsp; platform offers features designed with agencies in mind.<\/p>\n\n\n\n<p>Let\u2019s start with having one place to manage all of your clients and influencers. Switch between clients with ease \u2013 you won\u2019t need to log out and in. Need a custom report for a client? No sweat. Pick and choose your filters and date ranges to create a report in minutes.<\/p>\n\n\n\n<p>Finally, agency clients praise MightyScout\u2019s flexible pricing. No long-term contracts are required and it\u2019s easy to scale up or down when volume spikes or dips.<\/p>\n\n\n\n<p>Other great features that are not agency-specific but still loved by agencies are:<\/p>\n\n\n\n<ul>\n<li>A lookalike discovery tool speeds up the identification of new influencers. Add a handful of profiles you love, and the tool finds more like them.<\/li>\n\n\n\n<li>The communication functionality keeps influencers updated throughout the process.<\/li>\n\n\n\n<li>Streamlined product shipping gets products to influencers when they need them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Perhaps the most brag-worthy capability is it allows tracking Stories and content from paid, gifted, seeded, and influencer events. MightyScout captures content that other platforms miss. Impress your clients by capturing it all, even from events that are on the weekends.<\/p>\n\n\n\n<p>Then, get the entire campaign analysis presented in a beautiful report for easy reference.<\/p>\n\n\n\n<p>With a 30-day money-back guarantee and no long-term commitment, there\u2019s no reason to not give it a try!<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer discovery \u201clookalike\u201d tool<\/li>\n\n\n\n<li>Influencer tracking<\/li>\n\n\n\n<li>Influencer relationship management<\/li>\n\n\n\n<li>Influencer analytics<\/li>\n\n\n\n<li>Influencer reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>One place to manage all clients and influencers<\/li>\n\n\n\n<li>Strong story-tracking capabilities for paid, seeding, gifting, and influencer events<\/li>\n\n\n\n<li>No long-term contract required; pay month-to-month<\/li>\n\n\n\n<li>Intuitive interface that\u2019s easy to learn and use<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Does not offer automated payments to influencers<\/li>\n\n\n\n<li>Does not offer whitelisting<\/li>\n\n\n\n<li>Subscription is a bit pricey<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>SHADOW Agency<\/li>\n\n\n\n<li>Starbucks Coffee Company<\/li>\n\n\n\n<li>Turner PR<\/li>\n\n\n\n<li>Disney<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Starts at $99\/month<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Julius<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"473\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/julius.jpg\" alt=\"julius\" class=\"wp-image-82918\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/julius.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/julius-768x404.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/julius-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.juliusworks.com\/\" target=\"_blank\" rel=\"noopener\">Julius<\/a> is an influencer marketing platform that offers services for both brands and influencers. Because influencers can sign up to be part of their directory, they get matched with even more potential brand partners.<\/p>\n\n\n\n<p>One of Julius\u2019s main features is its influencer discovery. Brands can use the advanced search feature to find influencers across all platforms that perfectly match their target audience to execute the type of campaign.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer discovery<\/li>\n\n\n\n<li>Influencer workflows<\/li>\n\n\n\n<li>Influencer reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Easy to navigate<\/li>\n\n\n\n<li>Powerful search filters<\/li>\n\n\n\n<li>Database adds new influencers quickly<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer profiles are often outdated; database missing influencers<\/li>\n\n\n\n<li>Only tracks paid collabs<\/li>\n\n\n\n<li>Requires each client brand to sign a year-long contract<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>NARS Cosmetics<\/li>\n\n\n\n<li>Giant Spoon<\/li>\n\n\n\n<li>Ford Models<\/li>\n\n\n\n<li>UNICEF<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> $25,000 per year as reported by a customer&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. GRIN<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"473\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/grin-influencer-marketing-platform.jpg\" alt=\"grin influencer marketing platform\" class=\"wp-image-82919\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/grin-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/grin-influencer-marketing-platform-768x404.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/grin-influencer-marketing-platform-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/grin.co\/\" target=\"_blank\" rel=\"noopener\">GRIN<\/a> is a well-known influencer marketing tool that offers a wide range of features to help brands manage every aspect of their campaigns, from influencer discovery to relationship management to paying creators and more.<\/p>\n\n\n\n<p>One of GRIN\u2019s most popular features is its browser extension which provides you with influencer insights as you browse on social media, helping you to find influencers with the best reach and engagement for your campaign.<\/p>\n\n\n\n<p>You can then bring the influencers you\u2019re interested to work with into your GRIN pipeline, connect and collaborate with them, and launch and manage your campaign right inside the tool.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer discovery<\/li>\n\n\n\n<li>Content management<\/li>\n\n\n\n<li>Reporting and analytics<\/li>\n\n\n\n<li>Influencer relationship management<\/li>\n\n\n\n<li>Creator payments<\/li>\n\n\n\n<li>Influencer gifting<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Helps make managing influencers an organized process<\/li>\n\n\n\n<li>Customer support team is helpful and responsive<\/li>\n\n\n\n<li>All-in-one dashboard for managing influencer relationships<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Does not track content<\/li>\n\n\n\n<li>Can be difficult to learn using the platform<\/li>\n\n\n\n<li>Users report encountering glitches often<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>Conair<\/li>\n\n\n\n<li>The Hershey Company<\/li>\n\n\n\n<li>Kylie Cosmetics<\/li>\n\n\n\n<li>Chubbies Shorts<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> $1,500 per month reported by customer<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Upfluence<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/upfluencer-influencer-marketing-platform.jpg\" alt=\"upfluencer influencer marketing platform\" class=\"wp-image-82920\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/upfluencer-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/upfluencer-influencer-marketing-platform-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/upfluencer-influencer-marketing-platform-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noopener\">Upfluence<\/a> is the next influencer marketing platform on our list. While a great option for many reasons, Upfluence claims to be the first influencer marketing software to incorporate AI into its tool, enabling users to access ChatGPT for influencer workflows and outreach.<\/p>\n\n\n\n<p>AI, or artificial intelligence, is a big conversation right now. When is it ethical to use? Does it pose problems? Can it help make certain processes more efficient? And when it comes to reaching out to influencers \u2014 especially at scale \u2014 the use of AI can make the process much less cumbersome on your team.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer discovery<\/li>\n\n\n\n<li>Influencer analysis<\/li>\n\n\n\n<li>Workflows and outreach with ChatGPT<\/li>\n\n\n\n<li>Influencer gifting<\/li>\n\n\n\n<li>Payments<\/li>\n\n\n\n<li>Campaign analytics<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Standout influencer management capabilities<\/li>\n\n\n\n<li>Can easily find and save influencers<\/li>\n\n\n\n<li>Detailed metrics for each campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>A steep learning curve when getting into the software<\/li>\n\n\n\n<li>Could use better personalization when communicating with influencers<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>Verizon<\/li>\n\n\n\n<li>Marriott<\/li>\n\n\n\n<li>Amazon<\/li>\n\n\n\n<li>Universal Pictures<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> $995 per month reported by customer<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. CreatorIQ<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"473\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/creatoriq-influencer-marketing-platform.jpg\" alt=\"creatoriq influencer marketing platform\" class=\"wp-image-82922\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/creatoriq-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/creatoriq-influencer-marketing-platform-768x404.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/creatoriq-influencer-marketing-platform-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.creatoriq.com\/\" target=\"_blank\" rel=\"noopener\">CreatorIQ<\/a> is the perfect tool if your team is looking to create influencer campaigns at scale. Enterprise businesses that want to work with a massive number of influencers can benefit from a tool like this \u2014 but keep in mind that the cost matches what you get.<\/p>\n\n\n\n<p>This platform\u2019s mission is to help brands put creator-led content and influencer marketing at the core of all of their marketing. Use influencers to increase your brand\u2019s reach, grow customer loyalty, and drive revenue.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Creator discovery<\/li>\n\n\n\n<li>Creator relationship management<\/li>\n\n\n\n<li>Creator management<\/li>\n\n\n\n<li>Campaign activation<\/li>\n\n\n\n<li>Creator payments and incentivization<\/li>\n\n\n\n<li>Reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Seamless campaign flows<\/li>\n\n\n\n<li>Easily build and scale influencer campaigns<\/li>\n\n\n\n<li>Robust and user-friendly platform<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>The platform can be glitchy<\/li>\n\n\n\n<li>Creator search features are lacking<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>Red Bull<\/li>\n\n\n\n<li>YETI<\/li>\n\n\n\n<li>H&M<\/li>\n\n\n\n<li>Sephora<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> $30,000 per year according to a customer<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Aspire<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/aspire-influencer-marketing-platform.jpg\" alt=\"aspire influencer marketing platform\" class=\"wp-image-82923\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/aspire-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/aspire-influencer-marketing-platform-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/aspire-influencer-marketing-platform-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.aspire.io\/\" target=\"_blank\" rel=\"noopener\">Aspire<\/a>, not only can you search and find influencers to work with, but they can also seek you out. This can make the influencer discovery process even easier, as you\u2019re connected with eager influencers interested in your business and its products or services.<\/p>\n\n\n\n<p>Aspire also offers flexible workflows, enabling your team to set up automation for various processes in your influencer marketing strategy for different clients. This can help streamline your plan and make it even more efficient as you find and connect with like-minded influencers.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer search<\/li>\n\n\n\n<li>Creator marketplace<\/li>\n\n\n\n<li>Campaign management<\/li>\n\n\n\n<li>Influencer relationship management<\/li>\n\n\n\n<li>Content management<\/li>\n\n\n\n<li>Sales generation<\/li>\n\n\n\n<li>Measurement and reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>All the management tools are in one dashboard<\/li>\n\n\n\n<li>Customizable<\/li>\n\n\n\n<li>Creates a streamlined approach<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Interface is less user-friendly than others<\/li>\n\n\n\n<li>Certain processes are overly complicated<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>M&M\u2019S<\/li>\n\n\n\n<li>Dyson<\/li>\n\n\n\n<li>Walmart<\/li>\n\n\n\n<li>Yankee Candle<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Request a demo to get pricing information<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Captiv8<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"464\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/captiv8-influencer-marketing-platform.jpg\" alt=\"captiv8 influencer marketing platform\" class=\"wp-image-82924\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/captiv8-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/captiv8-influencer-marketing-platform-768x396.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/captiv8-influencer-marketing-platform-150x77.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/captiv8.io\/\" target=\"_blank\" rel=\"noopener\">Captiv8<\/a> is another enterprise-level tool with a huge suite of tools that can help with your influencer marketing and content creation. Find a plethora of influencers to work with, manage your campaign, and pay them all in one place.<\/p>\n\n\n\n<p>However, you can also use Captiv8 to promote your partnerships even further by using paid media to reach an even wider audience with your influencer campaigns. Captiv8 makes this easy by enabling your team to manage all paid promotions right from your in-app dashboard, rather than in each platform\u2019s ads manager.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer marketing suite<\/li>\n\n\n\n<li>Creator solutions<\/li>\n\n\n\n<li>Affiliate marketing solutions<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Many filters available for finding creators<\/li>\n\n\n\n<li>Sophisticated reporting<\/li>\n\n\n\n<li>Helpful customer support team<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Difficult to use<\/li>\n\n\n\n<li>Platform feels clunky<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>Walmart<\/li>\n\n\n\n<li>The Kraft Heinz Company<\/li>\n\n\n\n<li>X (formerly Twitter)<\/li>\n\n\n\n<li>Edelman<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Request a demo to get pricing information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Traackr<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/traackr-influencer-marketing-platform.jpg\" alt=\"traackr influencer marketing platform\" class=\"wp-image-82925\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/traackr-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/traackr-influencer-marketing-platform-768x402.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/traackr-influencer-marketing-platform-150x79.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Traackr\u2019s USP is that it\u2019s made for data-driven marketers, or teams that make numbers and data the focus of everything they do. Traackr\u2019s software has global influencer data to help teams make the right selection, offers in-depth market benchmarking, and has tools for optimizing campaigns.<\/p>\n\n\n\n<p>On top of that, <a href=\"https:\/\/www.traackr.com\/\" target=\"_blank\" rel=\"noopener\">Traackr<\/a> has a number of features to manage influencer campaigns just like every other tool on this list. But if you\u2019re big on data and numbers, the way Traackr works just might make it the perfect option for your team.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Influencer discovery<\/li>\n\n\n\n<li>Influencer analytics<\/li>\n\n\n\n<li>Campaign optimization<\/li>\n\n\n\n<li>Relationship management<\/li>\n\n\n\n<li>Product seeding<\/li>\n\n\n\n<li>Influencer payments<\/li>\n\n\n\n<li>Content tracking<\/li>\n\n\n\n<li>Client approvals on influencer lists and content<\/li>\n\n\n\n<li>Brand safety checks<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Customizable dashboards<\/li>\n\n\n\n<li>Easy to use<\/li>\n\n\n\n<li>Comprehensive insights<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Integrations can be complicated to use<\/li>\n\n\n\n<li>Software is slow<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>Michelin<\/li>\n\n\n\n<li>L'Or\u00e9al<\/li>\n\n\n\n<li>Coty<\/li>\n\n\n\n<li>Tatcha<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Contact Traackr to get pricing information<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Influencity<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"469\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/influencity-influencer-marketing-platform.jpg\" alt=\"influencity influencer marketing platform\" class=\"wp-image-82926\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/influencity-influencer-marketing-platform.jpg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/influencity-influencer-marketing-platform-768x400.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/influencity-influencer-marketing-platform-150x78.jpg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/influencity.com\/\" target=\"_blank\" rel=\"noopener\">Influencity<\/a> is an influencer marketing platform that values brand and influencer collaboration more than other tools on this list. Its intuitive functionality ensures your team can work seamlessly with influencer and creator partners every step of the way.<\/p>\n\n\n\n<p>You can also access your influencer partnership information, seamlessly communicate with them, send products, manage your campaigns, and measure results \u2014 all in one easy-to-use dashboard.<\/p>\n\n\n\n<p><strong>Key Features<\/strong><\/p>\n\n\n\n<ul>\n<li>Find influencers<\/li>\n\n\n\n<li>Analyze influencers<\/li>\n\n\n\n<li>Influencer database<\/li>\n\n\n\n<li>Recruit influencers<\/li>\n\n\n\n<li>Manage campaigns<\/li>\n\n\n\n<li>Influencer seeding<\/li>\n\n\n\n<li>Measure results<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>Intuitive and easy to use<\/li>\n\n\n\n<li>Great customer support<\/li>\n\n\n\n<li>A lot of filters to whittle down your influencer search<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>Too many steps to register a new influencer<\/li>\n\n\n\n<li>Contacting influencers is complicated<\/li>\n<\/ul>\n\n\n\n<p><strong>Notable Clients<\/strong><\/p>\n\n\n\n<ul>\n<li>Samsung<\/li>\n\n\n\n<li>Nota Bene<\/li>\n\n\n\n<li>Kellogg\u2019s<\/li>\n\n\n\n<li>Isobar<\/li>\n<\/ul>\n\n\n\n<p><strong>Pricing:<\/strong> Starts at $168\/month<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find the Right Influencer Marketing Platform for Your Needs<\/h2>\n\n\n\n<p>Start ramping up your influencer marketing services in an organized fashion with the help of one of these influencer marketing platforms. Test drive different tools, request demos, or keep an eye on the pros and cons we mentioned above. Then start working with influencers to promote your clients\u2019 products or services out there, and grow your agency business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 9 Influencer Marketing Platforms for Agencies So, without further ado, let\u2019s start introducing you to some software and tools that can be a great addition to your influencer marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":82939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[1038,5902],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":2,"label":"Influencer Marketing"}],"post_tag":[{"value":1038,"label":"Influencer marketing"},{"value":5902,"label":"listicles"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2024\/02\/influencer-marketing-platforms-for-agencies-1024x506.jpeg",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":0,"category_info":[{"term_id":2,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","parent":0,"count":118,"filter":"raw","cat_ID":2,"category_count":118,"category_description":"If you're looking to get into influencer marketing, then you've come to the right place. My articles will teach you everything you need to know about finding the right influencers to work with, negotiating deals, and getting the most out of your relationships.","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0}],"tag_info":[{"term_id":1038,"name":"Influencer marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":1038,"taxonomy":"post_tag","description":"","parent":0,"count":142,"filter":"raw"},{"term_id":5902,"name":"listicles","slug":"listicles","term_group":0,"term_taxonomy_id":5902,"taxonomy":"post_tag","description":"","parent":0,"count":179,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/82909"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=82909"}],"version-history":[{"count":23,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/82909\/revisions"}],"predecessor-version":[{"id":84407,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/82909\/revisions\/84407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/82939"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=82909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=82909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=82909"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=82909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}