{"id":13020,"date":"2022-02-02T01:00:20","date_gmt":"2022-02-02T01:00:20","guid":{"rendered":"https:\/\/shanebarker.com\/?p=13020"},"modified":"2023-08-14T09:53:26","modified_gmt":"2023-08-14T09:53:26","slug":"effective-types-influencer-collaborations","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/effective-types-influencer-collaborations\/","title":{"rendered":"6 of the Most Effective Influencer Collaboration Ideas and Examples"},"content":{"rendered":"

Did you know that 63% of marketers today work with ten or more influencers on every campaign? Why do you think brands and marketers rely heavily on influencers for marketing?<\/p>\n

It\u2019s because customers trust social proof and recommendations from real people way more than advertisements from brands.<\/p>\n

Influencers are trusted by their followers immensely. They can help you convert people into your loyal customers.<\/p>\n

That\u2019s one of the many reasons behind the increasing popularity of influencer marketing among brands across all industries.<\/p>\n

To succeed with influencer marketing, the first step is to find the right influencers.<\/p>\n

It\u2019s a good idea to collaborate with an influencer who believes in the same values as your brand. That way, the collaboration seems authentic.<\/p>\n

Once you\u2019ve found your match, what kind of content should you ask them to create?<\/p>\n

In this article, we\u2019re going to talk about different ways in which you can create content with influencers.<\/p>\n

Are You Using These 6 Popular Influencer Collaboration Ideas?<\/h2>\n

Without further ado, let\u2019s take a closer look at some of the most effective influencer collaboration ideas you can leverage.<\/p>\n

1. Sponsored Social Media Content<\/h3>\n

Partnering with influencers in exchange for sponsored social media posts is the most common type of influencer marketing<\/a> collaboration.<\/p>\n

An influencer creates and posts content to promote your brand on their social media accounts.<\/p>\n

What will the influencer need from you?<\/strong><\/p>\n

Your content guidelines and influencer marketing objectives to help them know what you expect from them. Accordingly, they\u2019ll create content based on the brief you share in exchange for a fee.<\/p>\n

Here is an example of a paid partnership between a social media influencer and a beauty brand.<\/p>\n

\"Sponsored
\nImage via <\/em>Instagram<\/em><\/a><\/p>\n

Influencer marketing collaborations for sponsored content have become quite popular among brands.<\/p>\n

You are most likely to come across them on Instagram. In fact, 59% of micro-influencers have reported that Instagram is the most effective social media platform to engage their followers.<\/p>\n

When you collaborate with Instagram influencers, a good practice is to work with multiple influencers in a single influencer marketing campaign. This can create a lasting impression of your brand on Instagram.<\/p>\n

Platforms like TRIBE<\/a> or HYPR<\/a> allow you to share your brief with multiple influencers at once. You can choose the ones you like and pay for them alone.<\/p>\n

2. Gifting<\/h3>\n

Another way to collaborate with an influencer for a sponsored partnership is to gift your product samples to the influencer.<\/p>\n

You can encourage them to use your products and create content around them for your brand.<\/p>\n

Daniel Wellington often gifts their minimalistic and elegant watches to influencers to encourage them to create social media posts like these.<\/p>\n

\"Gifting
\nImage via <\/em>Instagram<\/em><\/a><\/p>\n

Gifting is a great influencer marketing strategy<\/a> that works for books, clothing, makeup brands, and many others.<\/p>\n

But, there is a catch:<\/strong><\/p>\n

If you are simply gifting your product to influencers (and not paying them), they\u2019re not obligated to promote you.<\/p>\n

Unless of course, you have a legally binding agreement<\/a> in which the compensation is limited to free products.<\/p>\n

If you don\u2019t have any such agreement and are only gifting products hoping that influencers would promote them, it may go the other way too.<\/p>\n

Influencers may share negative reviews if the product is not relevant to them or if it isn\u2019t good enough for their liking. So, make sure to first build a connection<\/a> with them.<\/p>\n

Some influencers may also ask for monetary compensation to promote the products you have gifted.<\/p>\n

3. Sponsored Blog Posts<\/h3>\n

Other than the popular social media platforms, consumers also turn to blogs as the most trusted sources of information online.<\/p>\n

Brands are thus turning to influencer bloggers to leverage the trust of their target audience.<\/p>\n

There are two types of posts in this category:<\/strong><\/p>\n

One is a dedicated post that revolves around your products or services. The content focuses on your brand and may also include an exclusive discount code for purchases or a custom giveaway.<\/p>\n

You can also ask the blogger to mention your brand in a roundup post of products or services. In this case, the blog post will include a number of businesses including yours.<\/p>\n

Away, a brand that offers quality luggage for the modern traveler, partnered with the fashion blog Man Repeller, to give away a luggage set.<\/p>\n

\"Sponsored
\nImage via <\/em>Man Repeller<\/em><\/a><\/p>\n

Alternatively, you can also ask the blogger to mention your brand in a roundup post of products or services. In this case, the blog post will include a number of businesses including yours.<\/p>\n

For sponsored blog posts, you can offer a fixed compensation for each post. You can also sweeten the deal with something extra.<\/p>\n

Say, if you want them to promote your gym, you can offer them a 3-month free membership.<\/p>\n

Points to remember:<\/strong><\/p>\n