Whether you pitch to a big brand or a mom-and-pop shop, having the right media kit can make all the difference.<\/p>\n\n\n\n
In this post, I'll help you understand why you need an influencer media kit, what elements you should include, and how it can help you land more lucrative deals. You'll also get a free template to create your media kit quickly and easily.<\/p>\n\n\n\n
Read on to attract more sponsors and stand out among other influencers.<\/p>\n\n\n\n\n\n
What is an Influencer Media Kit?<\/h2>\n\n\n\n
An influencer media kit is like a portfolio that showcases your previous work, accomplishments, and potential reach – it helps influencers, bloggers, and content creators make a good first impression. <\/strong><\/p>\n\n\n\n It is like a collection of information that you use to market yourself or your brand to gain the attention of potential clients, sponsors, or partners. It includes key information about who you are, what you do, and how working with you can benefit them.<\/p>\n\n\n\n An influencer media kit gives you an opportunity to show any potential brand\/business the value add you will bring to their brand\/business via your experience and potential. It is like a business card which makes it easier for you to market yourself and win over potential clients.<\/p>\n\n\n\n Here are the top reasons why you need one:<\/strong><\/p>\n\n\n\n A well-designed media kit can help you stand out from the competition by showcasing your previous work, skills, accomplishments, reach, and engagement in a professional manner.<\/p>\n\n\n\n You can easily track progress over time and show potential clients or sponsors the value of working with you by including statistics from your previous campaigns.<\/p>\n\n\n\n Having all the key information in one place will save you time when responding to queries from potential clients or sponsors. You can quickly share your media kit without having to create something new each time.<\/p>\n\n\n\n However, it is important to ensure that your media kit is up-to-date with the latest numbers about your potential reach, target audience demographics, engagement, and other relevant data before you send it out.<\/p>\n\n\n\n Your media kit can get the desired visibility to your personal brand and establish yourself as a credible influencer in your niche.<\/p>\n\n\n\n You can get as creative with your media kit as you want. Add photos, experiment with fonts, and choose different colors. Everything from design to writing should reflect your personality. It should tell potential clients or sponsors who you are and what your brand stands for.<\/p>\n\n\n\n Sending out your influencer media kit will help you raise awareness about your personal brand, which can help you build connections in the industry.<\/p>\n\n\n\n A well-crafted media kit presents you as a professional influencer who knows what it takes to stand out from the crowd. It also helps instill a sense of trust and credibility, allowing them to make an informed decision when considering working with you.<\/p>\n\n\n\n To do so, you can:<\/strong><\/p>\n\n\n\n Your media kit should include information about your potential reach, the demographics of your target audience, and the average engagement you receive for your content.<\/p>\n\n\n\n It should also highlight the benefits of working with you, such as increased brand visibility, better audience engagement, or greater sales.<\/p>\n\n\n\n This information will help potential clients or sponsors understand the value of working with you and why they should choose you over other influencers.<\/p>\n\n\n\n A well-curated media kit is like a perfect business pitch that helps the clients understand the benefits of collaborating with you. It can help you win more lucrative deals and turn them into long-term partnerships.<\/p>\n\n\n\n Most sponsors and partners want to know that you have a dedicated following, engage regularly with your audience, and create quality content that exceeds their expectations.<\/p>\n\n\n\n Your media kit should highlight these points and provide additional evidence that proves your value as an influencer and showcases what you have to offer them.<\/p>\n\n\n\n Your media kit should offer potential clients or sponsors different options for working with you. This could include sponsored posts, product reviews, content creation, event sponsorships, or any other services you offer.<\/p>\n\n\n\n By offering different options and pricing tiers in your media kit, you\u2019ll show potential clients or sponsors that you\u2019re flexible and willing to accommodate their needs.<\/p>\n\n\n\n It will also help make negotiations more manageable and smoother as you can quickly refer back to your media kit when discussing the details of an ongoing deal. <\/p>\n\n\n\n In all, having an influencer media kit will help you stand out from the competition. When everyone is vying for the same opportunity, it can give you an edge over other influencers and make it easier for brands to evaluate you and make a collaboration decision.<\/p>\n\n\n\n Here is what you need to include in your influencer media kit to stand out among other influencers:<\/p>\n\n\n\n Your profile bio grabs the attention of potential clients or sponsors first.<\/p>\n\n\n\n It should provide a brief overview of:<\/strong><\/p>\n\n\n\n You can summarize yourself in a few sentences and highlight your areas of expertise. Tell them what you do and why you do it. It is also a space to talk about your background, passions, interests, values, and professional experience.<\/p>\n\n\n\n For instance, if you\u2019re a food influencer<\/a>, tell people whether you\u2019re a professional chef or a nutritionist. Do you share food content because you like to experiment or because you want to promote healthy eating habits?<\/p>\n\n\n\n If there are any values that you particularly advocate, mention those as well. Before the collaboration, brands want to ensure that their values are in sync with yours.<\/p>\n\n\n\n For example, as a fashion and lifestyle influencer, you may want to tell brands that you are an advocate of sustainable fashion.<\/p>\n\n\n\n However, do not make your profile introduction too long. You don\u2019t want to fill all your space with just text. Ideally, your introduction should be about 100-150 words long<\/strong>.<\/p>\n\n\n\n You can also use visuals to introduce yourself without a lot of text content. For this, you can use Snappa<\/a>. This tool has over 5 million high-resolution images, 100K+ vectors and shapes, and an easy-to-use graphic editor that you can use to create an attractive introduction for yourself.<\/p>\n\n\n\n Here\u2019s a screenshot from travel and lifestyle influencer, Christina Galbato\u2019s influencer media kit:<\/p>\n\n\n Did you see how precisely and impactfully she summarized all that she does and what brands can expect from her? That\u2019s exactly what your influencer media kit should convey about you.<\/p>\n\n\n\n This should include the handles and links to all your social media accounts like YouTube, Instagram, Twitter, Facebook, etc.<\/p>\n\n\n\n Remember to include the platforms you\u2019re active on and that are most relevant to your niche. Also include the link to your website or blog if you have got one.<\/p>\n\n\n\n It's true that most brands and sponsors value quality over quantity. But this doesn't change the fact that numbers matter<\/strong>.<\/p>\n\n\n\n So you need to include your performance statistics in your media kit, which include but are not limited to:<\/p>\n\n\n\n 1. The number of followers or subscribers you have<\/strong><\/p>\n\n\n\n This can help brands understand your reach and potential to engage with their target audience.<\/p>\n\n\n 2. Your engagement rate<\/strong><\/p>\n\n\n\n This number indicates how likely followers are to interact with your posts or videos, which is also something that sponsors look for while evaluating influencers.<\/p>\n\n\n\n 3. The average number of views per video<\/strong><\/p>\n\n\n\n If you\u2019re a YouTuber, then the average view count of your videos can help sponsors decide whether or not they want to work with you. Video views matter for evaluating Instagram and TikTok creators as well.<\/p>\n\n\n\n 4. Other important metrics<\/strong><\/p>\n\n\n\n This can include the number of impressions, likes, and comments you get on your posts. Check out the snapshot below from an Instagram influencer, Jenny\u2019s media kit for example.<\/p>\n\n\n To fetch these numbers, you can use the analytics feature of individual social platforms or use social media analytics<\/a> tools such as Sprout Social and Brand24.<\/p>\n\n\n\n 5. Your current website traffic statistics<\/strong><\/p>\n\n\n\n If you have a website or a blog, your media kit should also include the number of unique monthly visitors, page views, the average duration of each visit, the number of subscribers to your newsletter, etc.<\/p>\n\n\n\n The best way to get these numbers is using tools like Google Analytics or Semrush<\/a>. Look through all different kinds of traffic data and SEO reports to pick the metrics that you are scoring well in and highlight those in your media kit.<\/p>\n\n\n These numbers can give your potential clients or sponsors a quick idea about the kind of reach your posts can get and how that can help their campaign goals.<\/p>\n\n\n\n Here\u2019s an example:<\/strong><\/p>\n\n\n When mentioning numbers, you should include statistics from all of your social media accounts, be it on Instagram, Facebook, YouTube, Twitter, Pinterest, TikTok, or Snapchat. This can give brands a better idea about your primary social media accounts and the level of your influence on followers.<\/p>\n\n\n\n Wondering why this is essential?<\/p>\n\n\n\n It\u2019s simple. If you\u2019re more popular on Snapchat, a brand that sells kitchenware might not be interested in partnering with you. But if you run a cooking or recipe channel on YouTube, it might be a different story.<\/p>\n\n\n\n Also, keep in mind that the number of followers you have will constantly change. So, you need to update your influencer media kit frequently to reflect the latest statistics.<\/p>\n\n\n\n Brands want to collaborate with influencers whose followers resonate with their target audiences. Only then will the collaboration be mutually advantageous.<\/p>\n\n\n\n For this reason, it is important to provide details about your target audience and their demographics. In your influencer media kit, you should try to show your typical audience persona.<\/p>\n\n\n\n Mention their age group, gender, and the country they belong to. If you are a niche influencer<\/a>, you might also want to mention the interests of your followers. If most of your followers belong to a certain region in your country, you could also highlight that.<\/p>\n\n\n\n However, ensure that all of this data does not look cluttered in your media kit. Organize all the elements neatly.<\/p>\n\n\n\n Here\u2019s how travel and lifestyle influencer, Christina showcased her audience demographics:<\/p>\n\n\n As you can see above, she has included all the relevant details without making it look overwhelming. Brands with travelers and adventure-seekers as their target audience will find it useful to collaborate with influencers like Christina.<\/p>\n\n\n\n This is an important element in influencer media kits, so ensure that you include it when making one for yourself.<\/p>\n\n\n\n Here\u2019s another influencer media kit example of travel bloggers at Wanderers and Warriors, which has separate spaces for their Instagram and blog audiences.<\/p>\n\n\n Doing this can help you attract more niche influencer collaborations from brands and sponsors.<\/p>\n\n\n\n Your audience demographics section can be as detailed as you want. This is to give brands an idea about your followers, and why it would be a good idea for them to team up with you.<\/p>\n\n\n\n For example, one of the world's largest men's magazines, Men's Health<\/em>, has included a detailed audience demographics section in its media kit. It covers their readers' age groups, incomes, and interests.<\/p>\n\n\n Brands look at multiple profiles of influencers before they collaborate with one. How can you ensure that your profile stands out from the crowd? Add some social proof to your profile.<\/p>\n\n\n\n To make sure potential clients and sponsors really understand the kind of content you create and your potential reach, it\u2019s important to show them examples of your work<\/strong>. For this, you can include links to some of your best-performing posts along with their performance metrics.<\/p>\n\n\n Include testimonials from your previous brand collaborations. And if you hosted an important networking event, highlight it in the right way.<\/p>\n\n\n\n Giving potential clients a glimpse into your portfolio adds credibility to your media kit. If you\u2019ve done something noteworthy, don\u2019t shy away from flaunting it.<\/p>\n\n\n\n You can also add screenshots of influencer campaigns showcasing the results you managed to deliver and include any recognition or awards you may have received for your work.<\/p>\n\n\n\n Graphics are a great way to achieve this. You can design attractive visuals to catch the attention of your visitors.<\/p>\n\n\n\n Here\u2019s an influencer media kit example that shows awards received, recent brand collaborations, and testimonials, all organized on one page:<\/p>\n\n\n7 Reasons Why You Need an Influencer Media Kit<\/h2>\n\n\n\n
1. Make a Good First Impression<\/h3>\n\n\n\n
2. Save Time<\/h3>\n\n\n\n
3. Create the Desired Visibility for Your Brand<\/h3>\n\n\n\n
4. Showcase Your Professionalism<\/h3>\n\n\n\n
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5. Demonstrate the Benefits of Working with You<\/h3>\n\n\n\n
6. Attract Sponsorship and Partnership Opportunities<\/h3>\n\n\n\n
7. Make Negotiations Easier<\/h3>\n\n\n\n
What Should You Include in an Influencer Media Kit?<\/h3>\n\n\n\n
1. A Profile Bio – A Short Introduction About Yourself<\/h3>\n\n\n\n
\n
![\"Christina](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/christina-galbatos-influencer-media-kit.jpg\" "\\"\\"")
2. A List of Your Social Media Accounts<\/h3>\n\n\n\n
3. Performance Statistics<\/h3>\n\n\n\n
![\"Media](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/media-kit-example.jpg\" "\\"\\"")
![\"Engagement](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/engagement-metrics-from-jennys-influencer-media-kit.jpg\" "\\"\\"")
![\"My](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/my-website-statistics-from-semrush.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\n![\"Media](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/media-kit-example-2.jpg\" "\\"\\"")
4. Audience Demographics<\/h3>\n\n\n\n
![\"Media](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/media-kit-audience-demographics.jpg\" "\\"\\"")
![\"Instagram](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/instagram-audience-demographics-in-a-media-kit.jpg\" "\\"\\"")
<\/figure><\/div>\n\n![\"Blog](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/blog-audience-demographics-in-a-media-kit.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\n![\"Men's](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/mens-health-audience-demographics-in-media-kit.jpg\" "\\"\\"")
5. Brand Collaborations and Testimonials<\/h3>\n\n\n\n
![\"Media](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/media-kit-example-with-popular-posts-797x1024.jpg\" "\\"\\"")
![\"Media](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/media-kit-example-that-includes-brand-collaborations-and-testimonial-721x1024.jpg\" "\\"\\"")
![\"Influencer](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/influencer-media-kit-example.jpeg\" "\\"\\"")