Mega-influencers – 1M+ followers<\/li>\n<\/ul>\n\n\n\nNano-Influencers<\/h4>\n\n\n\n
Nano-influencers with their small community of followers tend to be very engaged and yield high engagement rates. <\/p>\n\n\n\n
The reason is that people who tend to follow these nano-influencers are most likely following them because they are interested in their content, rather than following them just because they\u2019re famous or trending.<\/p>\n\n\n\n
Nano-influencers are usually also more engaged and specific with their sponsors and what they promote, which helps their followers to fully trust their endorsements.<\/p>\n\n\n\n
Nano-influencers are also able to engage more closely with their audiences since a smaller follower count means you can easily answer a larger percentage of your followers\u2019 questions and comments.<\/p>\n\n\n\n
Micro-Influencers<\/h4>\n\n\n\n
Although boasting a larger follower count, micro-influencers still have a relatively decent engagement rate, although a bit lower than nano-influencers.<\/p>\n\n\n\n
At this point, most influencers have settled on a subject or niche, becoming somewhat of a \u201cprofessional\u201d in their field of content or niche. <\/p>\n\n\n\n
This makes it easier for brands to be able to pinpoint an influencer's target audience. Marketing campaigns with micro-influencers are often the best option of the 4 types.<\/p>\n\n\n\n
Macro-Influencers<\/h4>\n\n\n\n
Macro-influencers have amassed a large following of over 100k, but haven\u2019t joined the 1M club yet.<\/p>\n\n\n\n
These tend to be internet celebrities, which typically include social media influencers, bloggers, vloggers, and podcasters.<\/p>\n\n\n\n
At this point, the large number of followers means that some might only be there for certain content, whilst other followers might only engage every so often. This means that the engagement rate on the posts of macro-influencers is much lower than on posts from nano and micro-influencers.<\/p>\n\n\n\n
Mega-Influencers<\/h4>\n\n\n\n
Mega-influencers are full-blown celebrities with millions of adoring fans around the world.<\/p>\n\n\n\n
They don\u2019t come cheap and can ask for a lot of money for sponsored content or brand deals. Their engagement rate is the lowest of the 4 types, but their audience reach is obviously the highest.<\/p>\n\n\n\n