Semrush and Google Analytics are powerful web analytics tools for digital marketing specialists. But there is a considerable difference between their use cases.<\/p>\n\n\n\n
While Semrush<\/a> is an external service that helps you study any website (including yours and your competitors), Google Analytics<\/a> is an internal service that gives you useful insights about the website you own or operate.<\/p>\n\n\n\n Google Analytics traffic and user engagement data has greater accuracy than Semrush. However, the latter gives you the ability to track data for your competitors\u2019 websites as well.<\/p>\n\n\n\n It also helps you with competitive research, SEO, keyword research, link building, PPC, and content marketing.<\/p>\n\n\n\n Comparing their features is crucial but it\u2019s also important to highlight where Semrush and Google Analytics overlap. In this article, I\u2019ll do just that and help you understand why you shouldn\u2019t choose one over the other<\/strong>.<\/p>\n\n\n\n For me, these two analytics platforms are better companions than competitors. That\u2019s why, I\u2019ll also show you how to integrate them to use both to your maximum advantage.<\/p>\n\n\n\n Let\u2019s start with a quick overview of both tools.<\/p>\n\n\n