{"id":73601,"date":"2023-04-25T16:56:46","date_gmt":"2023-04-25T16:56:46","guid":{"rendered":"https:\/\/shanebarker.com\/?p=73601"},"modified":"2024-05-07T17:47:54","modified_gmt":"2024-05-08T00:47:54","slug":"how-to-build-an-online-presence","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/how-to-build-an-online-presence\/","title":{"rendered":"How to Build an Online Presence in 7 Easy Steps"},"content":{"rendered":"\n<p>Want to attract and engage your ideal buyers?<\/p>\n\n\n\n<p>Then, you need to build a strong presence online and engage your audience through the channels they frequent.<\/p>\n\n\n\n<p>Don\u2019t worry. I\u2019ll help you improve your digital presence &#8211; including your brand\u2019s <strong>online visibility, credibility, and reputation<\/strong>.<\/p>\n\n\n\n<p>How? By helping you optimize:<\/p>\n\n\n\n<ul>\n<li>The actions you take and the online interactions you make<\/li>\n\n\n\n<li>The content you create and publish online<\/li>\n\n\n\n<li>Where you stand in the search results and social media feeds of your ideal buyers<\/li>\n\n\n\n<li>How consumers perceive and talk about your business<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll also discover the tips and tools that can help you along the way. So, let\u2019s start.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Why Do You Need a Strong Online Presence for Your Business?<\/h2>\n\n\n\n<p>You need to build a strong online presence because that\u2019s <strong>where your consumers are<\/strong>.<\/p>\n\n\n\n<p>The number of digital buyers has increased by 40% in the past five years. By 2024, global ecommerce sales will likely surpass <a href=\"https:\/\/www.tidio.com\/blog\/online-shopping-statistics\/#is-there-an-increase-in-online-shopping\" target=\"_blank\" rel=\"noopener\">$7 trillion<\/a> in value as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"682\" height=\"501\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/number-of-digital-buyers-worldwide-2022.png\" alt=\"number of digital buyers worldwide 2022\" class=\"wp-image-73614\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/number-of-digital-buyers-worldwide-2022.png 682w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/number-of-digital-buyers-worldwide-2022-150x110.png 150w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n\n\n<p>Even shoppers who purchase through brick-and-mortar stores often research products online.<\/p>\n\n\n\n<p>So,<strong> improving your digital presence can help you:<\/strong><\/p>\n\n\n\n<ul>\n<li>Get discovered by a wider audience.<\/li>\n\n\n\n<li>Market your business 24\/7 and increase awareness about your products and services.<\/li>\n\n\n\n<li>Earn Google\u2019s trust by optimizing your content for search engine algorithms.<\/li>\n\n\n\n<li>Improve customer engagement by using multiple channels such as email, social media, and the web.<\/li>\n\n\n\n<li>Establish your brand as an authority in your industry.<\/li>\n\n\n\n<li>Leverage data to learn which marketing strategies, content pieces, and channels are driving results for your brand.<\/li>\n\n\n\n<li>Build trust with your customers.<\/li>\n\n\n\n<li>Drive more traffic to your website.<\/li>\n\n\n\n<li>Increase sales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve Your Online Presence: A Step-by-Step Guide<\/h2>\n\n\n\n<p>With a stronger online presence, you can attract more customers, sales, and revenue. Just follow the steps below to expand yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Assess Your Current Digital Presence<\/h3>\n\n\n\n<p>Before improving anything, it\u2019s important to assess your current positioning. This is true for your brand\u2019s online presence as well.<\/p>\n\n\n\n<p>To start:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Analyze Your Website and Content<\/h4>\n\n\n\n<p>Your website is often the first point of contact between your business and potential customers. Make sure it is well-designed, easy to navigate, and contains all the information your customers need.<\/p>\n\n\n\n<p>Just in case, you haven\u2019t created one yet, <a href=\"https:\/\/shanebarker.com\/blog\/website-development\/\">build your business website<\/a> now.<\/p>\n\n\n\n<p>For those who already have a website, <strong>perform a thorough audit to analyze:<\/strong><\/p>\n\n\n\n<ul>\n<li>Is it secure?<\/li>\n\n\n\n<li>Is it responsive?<\/li>\n\n\n\n<li>Does it allow users to navigate easily?<\/li>\n\n\n\n<li>Does it include all the information your buyers need?<\/li>\n\n\n\n<li>Are all visuals attractive and of high quality?<\/li>\n\n\n\n<li>Does it load fast?<\/li>\n\n\n\n<li>What about your website\u2019s SEO health?<\/li>\n<\/ul>\n\n\n\n<p>You can use <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-site-audit\" target=\"_blank\" rel=\"noopener sponsored\">Semrush\u2019s Site Audit<\/a> tool to identify technical issues on your website and fix them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-site-audit-report-1024x526.png\" alt=\"Semrush&#039;s Site Audit report\" class=\"wp-image-73615\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-site-audit-report-1024x526.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-site-audit-report-768x394.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-site-audit-report-150x77.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-site-audit-report.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It also helps you identify issues related to your content such as duplicate content or less text as compared to other pages on similar topics.<\/p>\n\n\n\n<p>You can also use <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s PageSpeed Insights<\/a> tool to analyze the page loading time of your website. It will also suggest speed improvement measures.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"869\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/googles-pagespeed-insights-report-1024x869.png\" alt=\"Google&#039;s PageSpeed Insights report\" class=\"wp-image-73617\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/googles-pagespeed-insights-report-1024x869.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/googles-pagespeed-insights-report-768x652.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/googles-pagespeed-insights-report-150x127.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/googles-pagespeed-insights-report.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Analyze Your Social Media Accounts<\/h4>\n\n\n\n<p>Next, analyze your profiles on different social media platforms and ensure that your information is consistent across platforms.<\/p>\n\n\n\n<p>Leverage <a href=\"https:\/\/shanebarker.com\/blog\/social-media-analytics-the-complete-guide\/\">social media analytics<\/a> to figure out:<\/p>\n\n\n\n<ul>\n<li>How are people interacting with your content?<\/li>\n\n\n\n<li>What\u2019s the sentiment around your brand conversations?<\/li>\n\n\n\n<li>How many brand mentions do you get each month?<\/li>\n\n\n\n<li>Which type of content generates maximum engagement?<\/li>\n\n\n\n<li>What\u2019s your share of voice in your industry?<\/li>\n\n\n\n<li>When is your audience most active on each social platform?<\/li>\n<\/ul>\n\n\n\n<p>You can use <a href=\"https:\/\/shanebarker.com\/blog\/social-media-monitoring-tools\/\">social media monitoring tools<\/a> like <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\">Brand24<\/a>, <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>, and <a href=\"https:\/\/shanebarker.com\/recommends\/sproutsocial\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Sprout Social<\/a> to track key metrics like your social reach, engagement, top-performing posts, and brand mentions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Monitor Your Online Reputation<\/h4>\n\n\n\n<p>You should monitor how and what people and publications say about your business, not just on social media but online (in general).<\/p>\n\n\n\n<p>Setting up <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">Google Alerts<\/a> for your business name, your name, and your popular products can be a good way to start monitoring your online reputation. You\u2019ll get alerts every time you\u2019re mentioned on any website, directly in your inbox.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1014\" height=\"959\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-alerts.png\" alt=\"Google Alerts\" class=\"wp-image-73618\" style=\"width:761px;height:719px\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-alerts.png 1014w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-alerts-768x726.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-alerts-150x142.png 150w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Develop a Strategy to Improve Your Brand Recognition<\/h3>\n\n\n\n<p>Brand recognition plays a significant role in building trust and credibility with your target audience. To make your brand more recognizable to potential customers, you need a clear and effective strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Set Your Goals Right<\/h4>\n\n\n\n<p>Get the basics right. Ensure that you have a memorable business name and logo. Clearly define what your brand stands for and how you want people to perceive your brand.<\/p>\n\n\n\n<p>Next, <strong>set specific goals that you can track and measure<\/strong>. For example:<\/p>\n\n\n\n<ul>\n<li>I want to grow my monthly website traffic to 100K in six months.<\/li>\n\n\n\n<li>I want to <a href=\"https:\/\/shanebarker.com\/blog\/thought-leadership-marketing\/\">establish my authority<\/a> in the SEO niche by contributing to publications like Semrush, Moz, and Backlinko by the end of this year.<\/li>\n\n\n\n<li>I want to generate 50 leads in the next three months for my SEO services.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Identify Your Target Audience<\/h4>\n\n\n\n<p><strong>Who do you want to reach online? <\/strong>Your answer to this question will guide all of your marketing and brand-building efforts.<\/p>\n\n\n\n<p>So, think carefully about:<\/p>\n\n\n\n<ul>\n<li>Who are your ideal buyers?<\/li>\n\n\n\n<li>What age group do they belong to?<\/li>\n\n\n\n<li>Which regions do they come from?<\/li>\n\n\n\n<li>Home much do they earn annually?<\/li>\n\n\n\n<li>What are their pain points or the key challenges they face?<\/li>\n\n\n\n<li>Who do they follow, interact with, and trust online?<\/li>\n\n\n\n<li>What type of content do they prefer to consume?<\/li>\n\n\n\n<li>How do they interact with brands similar to yours?<\/li>\n\n\n\n<li>Who is not your audience?<\/li>\n<\/ul>\n\n\n\n<p>You can <a href=\"https:\/\/shanebarker.com\/blog\/how-to-find-your-target-audience\/\">find your target audience<\/a> using advanced data tracking. Understanding your audience and what they care about will help you create content that resonates with them and helps improve brand recognition.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Content Strategy<\/h4>\n\n\n\n<p>You should create and share content regularly to reach your target audience and stay on the top of their minds.<\/p>\n\n\n\n<p>Earlier in the post, I asked you to conduct a content audit. It must have helped you:<\/p>\n\n\n\n<ul>\n<li>Take account of the content you already have.<\/li>\n\n\n\n<li>Assess the effectiveness of your current content in improving brand recognition.<\/li>\n\n\n\n<li>Identify any gaps or opportunities for improvement.<\/li>\n<\/ul>\n\n\n\n<p>Based on your existing content and your goals and audience insights, you should<strong> create a plan that includes<\/strong>:<\/p>\n\n\n\n<ul>\n<li>The types of content you will create<\/li>\n\n\n\n<li>The topics you will cover<\/li>\n\n\n\n<li>The channels you will use to distribute your content<\/li>\n\n\n\n<li>The existing content pieces you will update with the latest information, statistics, and examples<\/li>\n\n\n\n<li>The frequency of publishing your blog posts, infographics, guest posts, and other content<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Establish a Consistent Tone of Voice for Your Brand<\/h4>\n\n\n\n<p>Make sure your content sounds the same across platforms. For this, it\u2019s essential to<strong> define your brand\u2019s voice, values, and messaging<\/strong>.<\/p>\n\n\n\n<p>You should:<\/p>\n\n\n\n<ul>\n<li>Decide how you want to represent your brand. Should it sound fun, inspiring, playful, or authoritative?<\/li>\n\n\n\n<li>Define your brand\u2019s core values. Are you someone who vouches for sustainability or women's empowerment?<\/li>\n\n\n\n<li>Develop a tone of voice that resonates with your target audience. Learn about their interests.<\/li>\n\n\n\n<li>Create a style guide that outlines the key elements of your brand\u2019s tone of voice. It could include elements such as your take on using humor, the words and phrases you want to use, those you want to avoid, etc.<\/li>\n\n\n\n<li>Also, finalize 2-3 fonts and colors that you want to use for your branded text and visuals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Improve Your Website\u2019s Search Performance and User Experience<\/h3>\n\n\n\n<p>Your website is an essential part of your online presence. Ensuring that it is optimized for search results pages and user experience will help you attract and retain more visitors (your potential customers).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ensure That Your Website Has an Attractive Design and Layout<\/h4>\n\n\n\n<p>The look and feel of your website mark the first impression of your brand in the minds of your potential customers. So, it has to be attractive and engaging.<\/p>\n\n\n\n<p><strong>Here are a few tips that can help you improve your website\u2019s design:<\/strong><\/p>\n\n\n\n<ul>\n<li>Choose from a pre-designed simple yet attractive theme.<\/li>\n\n\n\n<li>Keep enough negative space to let your web design elements breathe.<\/li>\n\n\n\n<li>Avoid <a href=\"https:\/\/shanebarker.com\/blog\/website-design-elements\/\">basic web design mistakes<\/a> that can harm your SEO.<\/li>\n\n\n\n<li>Improve page loading speed.<\/li>\n\n\n\n<li>Build a seamless checkout experience for your ecommerce website.<\/li>\n\n\n\n<li>Use colors that stand out for your call-to-action buttons.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Optimize Your Website for Search Engines<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.demandsage.com\/seo-statistics\" target=\"_blank\" rel=\"noopener\">75%<\/a> of people will never go beyond the first page of Google when researching information or products. The best way to <strong>ensure that your target audience finds your website<\/strong> is by optimizing it for relevant search queries.<\/p>\n\n\n\n<p><strong>Here are a few basic steps for search engine optimization:<\/strong><\/p>\n\n\n\n<ul>\n<li>Research your <a href=\"https:\/\/shanebarker.com\/blog\/seo-competitor-analysis\/\">competitors\u2019 SEO strategy<\/a> and search engine positioning.<\/li>\n\n\n\n<li>Create quality content that aligns with the search intent of their targeted keyword.<\/li>\n\n\n\n<li>Improve your <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> to improve page performance.<\/li>\n\n\n\n<li>Use the right <a href=\"https:\/\/shanebarker.com\/blog\/url-structure\/\">URL structure<\/a> for your web pages and blog posts.<\/li>\n\n\n\n<li>Practice mobile-first indexing.<\/li>\n\n\n\n<li>Leverage schema markups to get featured in Google\u2019s rich snippets.<\/li>\n\n\n\n<li>Invest in local SEO.<\/li>\n\n\n\n<li>Optimize your website for crucial <a href=\"https:\/\/shanebarker.com\/blog\/on-page-seo\/\">on-page SEO factors<\/a> like heading tags and page loading speed.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ll cover all the essential steps to follow to improve your website\u2019s <a href=\"https:\/\/shanebarker.com\/blog\/what-is-seo-and-how-it-works\/\">SEO<\/a> below.<\/p>\n\n\n\n<p>In your SEO process, tools like Semrush can be very helpful. It has helped many marketers like Gaby rank higher, outsmart competitors, and still have me-time. You can read the <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-marketer-success-story\" target=\"_blank\" rel=\"noopener sponsored\">success story of this marketer on a mission<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns73601_30e542-41{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns73601_30e542-41 .kt-button{font-weight:normal;font-style:normal;}.kt-btns73601_30e542-41 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns73601_30e542-41 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns73601_30e542-41 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns73601_30e542-41 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns73601_30e542-41 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns73601_30e542-41 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns73601_30e542-41 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns73601_30e542-41\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn73601_021f5a-ec.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn73601_021f5a-ec.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn73601_021f5a-ec kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/shanebarker.com\/recommends\/semrush-free-trial\" target=\"_blank\" rel=\"noopener nofollow sponsored\"><span class=\"kt-btn-inner-text\">Try Semrush Free for 14 Days<\/span><\/a><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Conduct Thorough Keyword Research<\/h4>\n\n\n\n<p>SEO starts with<strong> finalizing the keywords you want to target and rank for<\/strong>.<\/p>\n\n\n\n<ul>\n<li>First, identify the keywords and phrases that your target audience is using to search for content related to your business. You can use tools like <a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a> or <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-topic-research\" target=\"_blank\" rel=\"noopener sponsored\">Semrush\u2019s Topic Research<\/a> tool to do so.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-topic-research-tool-dashboard-1024x530.png\" alt=\"Semrush&#039;s Topic Research tool dashboard\" class=\"wp-image-73619\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-topic-research-tool-dashboard-1024x530.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-topic-research-tool-dashboard-768x397.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-topic-research-tool-dashboard-150x78.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-topic-research-tool-dashboard.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>Assess the search volume, competition, and keyword difficulty score for all relevant keywords. You can also segregate keywords to form topic clusters.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"578\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-keyword-magic-tool-for-keyword-research.jpg\" alt=\"Semrush&#039;s Keyword Magic tool for keyword research\" class=\"wp-image-73622\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-keyword-magic-tool-for-keyword-research.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-keyword-magic-tool-for-keyword-research-768x444.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrushs-keyword-magic-tool-for-keyword-research-150x87.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul>\n<li>Use <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-keyword-gap-tool\" target=\"_blank\" rel=\"noopener sponsored\">Semrush\u2019s Keyword Gap<\/a> tool to find keywords that your competitors are ranking for but you are missing out on.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"semrush keyword gap analysis\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/7vmYxQ9dWaA?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul>\n<li>Filter keywords with a comparatively lower keyword difficulty because they will be easier to rank for. However, the search volume mustn\u2019t be too low.<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ve also created another detailed guide on <a href=\"https:\/\/shanebarker.com\/blog\/keyword-research-for-seo\/\">how to do keyword research<\/a>. You may want to check it out to learn about this process in detail.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create Content That Adds Value to Your Audience\u2019s Lives<\/h4>\n\n\n\n<p>Consumers don\u2019t want another article that contains the same information as ten other posts. You need to create value-added <a href=\"https:\/\/shanebarker.com\/blog\/how-to-write-content\/\">content that they would like to read<\/a> and share.<\/p>\n\n\n\n<p><strong>I recommend that you follow these tips to create high-quality content:<\/strong><\/p>\n\n\n\n<ul>\n<li>Understand the intent of your target keyword. What information does the searcher want?<\/li>\n\n\n\n<li>Research the topic well, leverage data, and share actionable tips from your expertise and experiences to create engaging and memorable content.<\/li>\n\n\n\n<li>Give practical advice that your audience can implement right away.<\/li>\n\n\n\n<li>Share tools that can help and show how to use them effectively. For this, you can create screenshots and screen recordings of you doing it.<\/li>\n\n\n\n<li>Include quotes from subject matter experts.<\/li>\n\n\n\n<li>Leverage different content formats to engage different user segments.<\/li>\n\n\n\n<li>Make your content easily readable and accessible.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Incorporate Multimedia Elements<\/h4>\n\n\n\n<p>Multimedia elements can help boost engagement, encourage shares, and improve your online presence.<\/p>\n\n\n\n<p><strong>Here are a few multimedia elements you can add to your website and content:<\/strong><\/p>\n\n\n\n<ul>\n<li>Graphics<\/li>\n\n\n\n<li>Polls<\/li>\n\n\n\n<li>Quizzes<\/li>\n\n\n\n<li>Infographics<\/li>\n\n\n\n<li>Screenshots<\/li>\n\n\n\n<li>Screen recordings<\/li>\n\n\n\n<li>Explainer videos<\/li>\n\n\n\n<li>Animation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Build a Strong Social Media Presence<\/h3>\n\n\n\n<p>Using social media can help improve your digital presence and social signals can also be good for your SEO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Identify the Social Media Platforms You Should Target<\/h4>\n\n\n\n<p>Don\u2019t try to build your presence on too many social platforms. It\u2019s best to <strong>pick 2-3 relevant ones that your audience frequents<\/strong>.<\/p>\n\n\n\n<p>For example, if you run a B2B business, you may want to build a strong presence on LinkedIn. On the other hand, B2C brands can easily reach their audiences through Instagram and TikTok.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Social Media Platforms You Can Consider<\/strong><\/p>\n\n\n\n<div class=\"wptb-table-container wptb-table-73646\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-73646\" data-wptb-version=\"1.6.4\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-73646 edit-active\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"1049\" data-wptb-cells-width-auto-count=\"8\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-wptb-apply-table-container-max-width=\"1\" data-wptb-table-container-max-width=\"1000\" data-wptb-header-background-color=\"#EFBB18FF\" data-table-columns=\"8\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(239, 187, 24);\"><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"0\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\" data-sorted-horizontal=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-629\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Platform<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"1\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-637\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>YouTube<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"2\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-631\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\"><p><strong>LinkedIn<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"3\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-632\" style=\"color: rgb(14, 14, 14); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Facebook<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"4\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-633\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\"><p><strong>Instagram<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"5\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-634\" style=\"color: rgb(6, 6, 6); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>TikTok<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"6\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-635\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Twitter<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"border: 1px solid rgb(209, 209, 209);\" data-x-index=\"7\" data-y-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-636\" style=\"color: rgb(7, 7, 7); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Pinterest<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined;\"><td class=\"wptb-cell wptb-ondragenter\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\" data-sorted-horizontal=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-597\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Number of users<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>2.5 billion users<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>900 million members<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-600\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>2.96 billion monthly active users<\/p><\/div><\/div><\/td><td class=\"wptb-cell wptb-ondragenter\" data-y-index=\"1\" data-x-index=\"4\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-601\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>2 billion users<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"5\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>1 billion users<\/p><\/div><\/div><\/td><td class=\"wptb-cell wptb-ondragenter\" data-y-index=\"1\" data-x-index=\"6\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>556 million monthly active users<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"7\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>450 million monthly active users<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\" data-sorted-horizontal=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(2, 2, 2); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Best For<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-638\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Educational videos,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-639\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Video marketing,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-642\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Product reviews,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-641\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Short-form,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-643\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>vertical videos with YouTube Shorts<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-645\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>B2B brand growth,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-644\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Building professional connections<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-647\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Building relationships ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-646\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Improving brand loyalty<\/p><\/div><\/div><\/td><td class=\"wptb-cell wptb-ondragenter\" data-y-index=\"2\" data-x-index=\"4\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-649\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Selling products ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-648\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Engaging your audience,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-651\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Influencer marketing ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-650\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Building relationships<\/p><\/div><\/div><\/td><td class=\"wptb-cell wptb-ondragenter\" data-y-index=\"2\" data-x-index=\"5\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-652\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Influencer marketing ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-654\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Targeting a younger audience ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-653\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Fun and entertaining content<\/p><\/div><\/div><\/td><td class=\"wptb-cell wptb-ondragenter\" data-y-index=\"2\" data-x-index=\"6\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-656\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Industry news ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-ondragenter wptb-element-text-657\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Memes<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-655\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Starting conversations<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"7\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-658\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Lead generation ,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-659\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\"><p>Increase engagement,<\/p><\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-660\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Primarily for art, clothing, and food businesses<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color:undefined;\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\" data-sorted-horizontal=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(1, 1, 1); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><strong>Downside<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><span id=\"docs-internal-guid-26c80e45-7fff-1736-64b6-c9117143dfbe\" class=\"\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre-wrap;\">Resource-intensive and time-consuming<\/span><\/span><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(24, 99, 230); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><span id=\"docs-internal-guid-9d072873-7fff-3d73-1c4e-6e848c19a9f3\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre-wrap;\">Professional audience only<\/span><\/span><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"3\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><span id=\"docs-internal-guid-32255718-7fff-5a02-182b-1f6754004e6a\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre-wrap;\">Limited organic reach<\/span><\/span><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"4\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><span id=\"docs-internal-guid-68dee605-7fff-7a89-d5b2-83158a7799a4\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre-wrap;\">Lots of content formats to capitalize<\/span><\/span><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"5\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre-wrap;\">Videos only<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; text-align: center; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre-wrap;\">Majorly, younger<\/span><\/p><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"6\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>280 characters or less<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"7\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Majorly, images-heavy content<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">Data Source<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Social Media Content Calendar<\/h4>\n\n\n\n<p>Managing multiple social media accounts can be challenging and time consuming. You may struggle to find new content ideas and create content that engages your audience.<\/p>\n\n\n\n<p>That\u2019s why I recommend creating a social media content calendar in advance to post consistently without fail.<\/p>\n\n\n\n<p><strong>What to include in your social media content calendar:<\/strong><\/p>\n\n\n\n<ul>\n<li>Social media accounts<\/li>\n\n\n\n<li>The date and time when each post will be published<\/li>\n\n\n\n<li>Your post copy including captions, hashtags, and mentions<\/li>\n\n\n\n<li>Media including images, videos, or GIFs<\/li>\n<\/ul>\n\n\n\n<p>Sounds like too much work?<\/p>\n\n\n\n<p>You can reduce the number of posts you want to do each week, depending on your team\u2019s bandwidth. I suggest batch-creating content.<\/p>\n\n\n\n<p>You can plan your social media content on Google Sheets, ClickUp, or use a social media content planner like Later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/social-media-content-calendar-on-clickup-1024x370.png\" alt=\"Social media content calendar on ClickUp\" class=\"wp-image-73625\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/social-media-content-calendar-on-clickup-1024x370.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/social-media-content-calendar-on-clickup-768x278.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/social-media-content-calendar-on-clickup-150x54.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/social-media-content-calendar-on-clickup.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/clickup.com\/blog\/content-calendar-templates\/#4-3-clickup-social-media-content-calendar-template\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Engage with Your Audience<\/h4>\n\n\n\n<p>Don\u2019t just post content and then forget about it. Take time to engage with your audience, respond to their comments, and interact with other accounts in your niche.<\/p>\n\n\n\n<p><strong>Here are some <\/strong><a href=\"https:\/\/shanebarker.com\/blog\/increase-social-media-engagement\/\"><strong>social media engagement tips<\/strong><\/a><strong> that can help:<\/strong><\/p>\n\n\n\n<ul>\n<li>Respond to users\u2019 comments on your posts and Reels.<\/li>\n\n\n\n<li>Respond to DMs.<\/li>\n\n\n\n<li>Go Live to interact with your audience. You can introduce a new product to them or educate them about something relevant to your niche.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/shanebarker.com\/blog\/questions-for-instagram-story\/\" data-type=\"link\" data-id=\"https:\/\/shanebarker.com\/blog\/questions-for-instagram-story\/\">Questions Stickers<\/a> on your Instagram Stories to start conversations and encourage interactions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"332\" height=\"646\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/instagram-story-questions.png\" alt=\"Instagram Story Questions\" class=\"wp-image-73628\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/instagram-story-questions.png 332w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/instagram-story-questions-150x292.png 150w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<ul>\n<li>Start a poll on your Stories to engage with your audience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"412\" height=\"874\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/ig-story-polls.png\" alt=\"IG Story Polls\" class=\"wp-image-73631\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/ig-story-polls.png 412w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/ig-story-polls-150x318.png 150w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure>\n\n\n\n<ul>\n<li>Host a giveaway contest to receive participation from your target consumers.<\/li>\n\n\n\n<li>Launch hashtag campaigns to create user-generated content (UGC) and feature the best ones on your official accounts.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cq3w1iugOCR\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cq3w1iugOCR\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cq3w1iugOCR\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by alo (@alo)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h4 class=\"wp-block-heading\">Monitor Your Social Media Growth and Engagement<\/h4>\n\n\n\n<p>Monitoring your social media growth and engagement is important for understanding how well your social media strategy is performing.<\/p>\n\n\n\n<p>Some of the <strong>key metrics you should track<\/strong> related to your social media performance are:<\/p>\n\n\n\n<ul>\n<li>Your follower growth rate<\/li>\n\n\n\n<li>Engagement rate<\/li>\n\n\n\n<li>Post views and impressions<\/li>\n\n\n\n<li>Post reach<\/li>\n\n\n\n<li>Number of saves<\/li>\n\n\n\n<li>Top-performing posts and Stories<\/li>\n\n\n\n<li>Story reactions and replies<\/li>\n\n\n\n<li>Click-through rate<\/li>\n\n\n\n<li>The amount of web traffic driven through social media platforms<\/li>\n<\/ul>\n\n\n\n<p>By tracking these metrics, you can see how well your content is resonating with your followers and make changes to improve your social media presence.<\/p>\n\n\n\n<p>To track this data, you can use the analytics features of social networks or third-party <a href=\"https:\/\/shanebarker.com\/blog\/social-media-monitoring-tools\/\">social media tools<\/a> like:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shanebarker.com\/recommends\/sproutsocial\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Sprout Social<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Leverage Paid Advertising to Expand Your Audience<\/h3>\n\n\n\n<p>Leveraging paid advertising can be an effective way to reach new customers and enhance the online presence of your business.<\/p>\n\n\n\n<p>You can place ads on popular websites, social media platforms, and search engines. Most paid advertising platforms allow you to target specific demographics, interests, and behaviors. They also provide measurable yet quick results.<\/p>\n\n\n\n<p><strong>Let me walk you through some of the most popular paid ad options.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Search Ads<\/h4>\n\n\n\n<p>Investing in search ads can help you land at the top of the SERPs and reach your target audience at the right time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"964\" height=\"818\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/search-ads-for-content-writing-services.png\" alt=\"Search ads for content writing services\" class=\"wp-image-73634\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/search-ads-for-content-writing-services.png 964w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/search-ads-for-content-writing-services-768x652.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/search-ads-for-content-writing-services-150x127.png 150w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p>With search ads, you get measurable results, allowing you to track the performance of your campaigns and make data-driven decisions.<\/p>\n\n\n\n<p>The best part is that you only pay when someone clicks on your ad. This makes it a cost-effective way to reach leads with the intent to buy your product or service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social Ads<\/h4>\n\n\n\n<p>Social media ads have higher reach and engagement rates than organic posts. But social media users often have less intent to buy when compared to searchers.<\/p>\n\n\n\n<p>You can run ads on various social platforms, including Facebook, YouTube, Instagram, LinkedIn, Snapchat, and TikTok. You can even <a href=\"https:\/\/shanebarker.com\/blog\/facebook-messenger-ads\/\">run Facebook Messenger ads<\/a>.<\/p>\n\n\n\n<p>An additional advantage of using social ads is that you can create engaging video ads to attract customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"465\" height=\"698\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/instagram-ad.jpg\" alt=\"Instagram ad\" class=\"wp-image-73635\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/instagram-ad.jpg 465w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/instagram-ad-150x225.jpg 150w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Display Ads<\/h4>\n\n\n\n<p>Display ads are the advertisements you see on websites, apps, and social media platforms. When you run display ads, they will be shown to custom audiences based on their interests, recent searches, and behaviors, and the websites they\u2019ve visited.<\/p>\n\n\n\n<p>Many websites allow publishers to run display ads within their body content or in their sidebar. Here\u2019s one example from my own website:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"418\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/display-ad-on-shanebarker-com.jpg\" alt=\"Display ad on ShaneBarker.com\" class=\"wp-image-73636\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/display-ad-on-shanebarker-com.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/display-ad-on-shanebarker-com-768x321.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/display-ad-on-shanebarker-com-150x63.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>There are different types of display ads<\/strong>, including:<\/p>\n\n\n\n<ul>\n<li>Banners<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Videos<\/li>\n\n\n\n<li>Rich media<\/li>\n<\/ul>\n\n\n\n<p>They can help you increase your online visibility instantly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Retargeting Ads<\/h4>\n\n\n\n<p>While all of the above types of ads were about attracting new audiences, retargeting ads help you <strong>re-engage users. <\/strong>It targets people who have visited your website or shown interest in your product. They could have also previously interacted with one of your paid ads.<\/p>\n\n\n\n<p>These ads help you mark your presence in your prospect\u2019s mind even after they leave your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Local Service Ads<\/h4>\n\n\n\n<p>Google\u2019s local service ads help you connect with people who search for services you offer and are from your neighborhood.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"534\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-local-service-ads.jpg\" alt=\"Google local service ads\" class=\"wp-image-73637\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-local-service-ads.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-local-service-ads-768x410.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-local-service-ads-150x80.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.semrush.com\/blog\/google-local-services-ads\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>If you apply for local service ads, Google will show a \u201cGoogle Guaranteed\u201d badge under your business name.<\/p>\n\n\n\n<p>Currently, these local service ads are available in certain areas and for certain service providers only. These include the United States, United Kingdom, Austria, Canada, Germany, Italy, and a few more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Gain Visibility As a Local Business<\/h3>\n\n\n\n<p>The best way to attract customers from your neighborhood is to invest in <a href=\"https:\/\/shanebarker.com\/blog\/local-seo\/\">local SEO<\/a>.<\/p>\n\n\n\n<p>Before I tell you how to do it, I\u2019d like to share a <a href=\"https:\/\/shanebarker.com\/recommends\/semrush-case-study-bakary-owner\" target=\"_blank\" rel=\"noopener nofollow sponsored\">case study<\/a> of a family-owned bakery. They used Semrush\u2019s digital marketing tools to rank #1 on Google and sell over 1 million macarons!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"650\" height=\"566\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrush-local-seo-case-study.jpg\" alt=\"Semrush local SEO case study\" class=\"wp-image-73639\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrush-local-seo-case-study.jpg 650w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/semrush-local-seo-case-study-150x131.jpg 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/semrush.sjv.io\/c\/2226896\/1601227\/13053\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Isn\u2019t that huge?<\/p>\n\n\n\n<p>You just need to follow simple steps to generate similar traction to your local store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Keep Accurate & Consistent NAP Data<\/h4>\n\n\n\n<p>NAP refers to the <strong>name, address, and phone number<\/strong> of your business. You should keep this data consistent across all business listings, local directories, your website, and social media accounts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimize Your Google Business Profile<\/h4>\n\n\n\n<p>Formerly known as Google My Business (GMB) listing, your <a href=\"https:\/\/www.google.com\/intl\/en_in\/business\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile<\/a> is a significant listing. It helps you show up in the local search results when people look for \u201c<strong>florists near me<\/strong>\u201d or \u201c<strong>florists in [your location]<\/strong>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"490\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-business-listing-for-local-searches.jpg\" alt=\"Google Business listing for local searches\" class=\"wp-image-73640\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-business-listing-for-local-searches.jpg 1000w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-business-listing-for-local-searches-768x376.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/google-business-listing-for-local-searches-150x74.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You should fill out all details carefully, including:<\/p>\n\n\n\n<ul>\n<li>Your business name<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Contact number<\/li>\n\n\n\n<li>Operational\/working hours<\/li>\n\n\n\n<li>Types of services you offer (For example, \u201cDine in\u201d and \u201cTakeaway\u201d for restaurants)<\/li>\n\n\n\n<li>Photos and videos of your store, products, etc.<\/li>\n<\/ul>\n\n\n\n<p>Include important keywords related to your business.<\/p>\n\n\n\n<p>Ask your customers to give you a review and rating on Google. It will be displayed alongside your business listing and act as social proof.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create and Optimize Your Local Business Listings<\/h4>\n\n\n\n<p>Other than Google Business listing, list your business in local directories such as:<\/p>\n\n\n\n<ul>\n<li>Yelp<\/li>\n\n\n\n<li>Apple Maps<\/li>\n\n\n\n<li>Bing Places for Business<\/li>\n\n\n\n<li>LinkedIn Company Directory<\/li>\n\n\n\n<li>InsiderPages<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Regularly Monitor and Manage Your Online Reputation<\/h3>\n\n\n\n<p>Regularly monitor the performance of your content and social media strategies to see how your efforts are resonating with your audience. Use consumer feedback and data to refine your approach and make data-driven decisions to build a stronger presence online.<\/p>\n\n\n\n<ul>\n<li>Respond to customer feedback and reviews.<\/li>\n\n\n\n<li>Share positive reviews and stories from your satisfied customers on social media and on your website to showcase social proof.<\/li>\n\n\n\n<li>Manage negative comments and reviews by politely addressing the user\u2019s concerns. Give your best shot at solving their issues and turning them into happy customers.<\/li>\n\n\n\n<li>Answer online inquiries and messages at the earliest. You can consider deploying a chatbot on your website to answer repetitive and frequently asked questions.<\/li>\n\n\n\n<li>Provide 24\/7 support to your customers and prospects.<\/li>\n\n\n\n<li>Include answers to frequently asked questions on your blog and in your help center.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Are You Ready to Improve the Online Presence of Your Business?<\/h2>\n\n\n\n<p>Improving your digital presence is crucial for attracting and retaining customers in today\u2019s digital age.<\/p>\n\n\n\n<p>To do this, you should follow the steps outlined in this post, such as:<\/p>\n\n\n\n<ul>\n<li>Auditing your online presence<\/li>\n\n\n\n<li>Understanding your audience\u2019s needs and interests<\/li>\n\n\n\n<li>Optimizing your website for search engines and users<\/li>\n\n\n\n<li>Engaging your audience on social media<\/li>\n\n\n\n<li>Creating valuable content<\/li>\n\n\n\n<li>Leveraging paid advertising on search engines, social media, and other websites<\/li>\n\n\n\n<li>Improving local SEO<\/li>\n<\/ul>\n\n\n\n<p>This will help you establish a strong and effective digital presence that can make it easier for you to achieve your business goals. However, remember to regularly monitor and refine your approach to ensure that you\u2019re always providing the best possible experience for your audience.<\/p>\n\n\n\n<p>Get started now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to attract and engage your ideal buyers? Then, you need to build a strong presence online and engage your audience through the channels they frequent. Don\u2019t worry. I\u2019ll help&#8230;<\/p>\n","protected":false},"author":1,"featured_media":73643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1115],"tags":[1059,2404],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":1115,"label":"Digital Marketing"}],"post_tag":[{"value":1059,"label":"Digital Marketing"},{"value":2404,"label":"Internet Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/04\/how-to-build-an-online-presence-1024x506.png",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":0,"category_info":[{"term_id":1115,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1115,"taxonomy":"category","description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","parent":0,"count":199,"filter":"raw","cat_ID":1115,"category_count":199,"category_description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":[{"term_id":1059,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1059,"taxonomy":"post_tag","description":"","parent":0,"count":174,"filter":"raw"},{"term_id":2404,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":2404,"taxonomy":"post_tag","description":"","parent":0,"count":141,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/73601"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=73601"}],"version-history":[{"count":35,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/73601\/revisions"}],"predecessor-version":[{"id":85975,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/73601\/revisions\/85975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/73643"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=73601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=73601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=73601"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=73601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}