{"id":7369,"date":"2021-08-26T09:00:08","date_gmt":"2021-08-26T09:00:08","guid":{"rendered":"https:\/\/shanebarker.com\/?p=7369"},"modified":"2024-04-10T22:06:51","modified_gmt":"2024-04-11T05:06:51","slug":"product-launch-marketing-ideas","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/product-launch-marketing-ideas\/","title":{"rendered":"20 Product Launch Ideas &amp; Strategies for Success"},"content":{"rendered":"\n<p>You have a new product that\u2019s ready to launch, but something\u2019s holding you back.<\/p>\n\n\n\n<p>Are you scared that your product launch ideas will not be able to generate enough buzz for your new product? And, your product might fail even before it gets a chance to capture the market?<\/p>\n\n\n\n<p><strong>I feel you &#8211; launching a product can be intimidating.<\/strong><\/p>\n\n\n\n<p>But, with some strategic planning and creative product launch ideas, you can ensure that your product gets the attention it deserves. A successful product launch can create demand, drive visibility and awareness, and increase sales.<\/p>\n\n\n\n<p>If you\u2019re looking for ideas to help you get started, here are 20 product launch ideas and pre-launch marketing strategies that can help you make sure that your product launch is successful.<\/p>\n\n\n\n<p>But before that, let's take a quick look at an overview of what a product launch is all about. I\u2019ll also tell you the best product launch marketing strategies and tips to get more exposure, leads, and sales for your new product.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">What is a Product Launch?<\/h2>\n\n\n\n<p><strong>A product launch is the process of introducing a new product to the market. It involves creating awareness, generating interest, and educating your target audience about the features and benefits of your product.<\/strong><\/p>\n\n\n\n<p><strong>It is just the right time to tell the audience &#8211; how your product is the right solution to their problem.<\/strong><\/p>\n\n\n\n<p>A successful product launch requires careful planning, creative marketing strategies, and efficient execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Product Launch Checklist<\/h2>\n\n\n\n<p>Before you delve into the product launch ideas, let's take a quick look at what needs to be done before you start planning your product launch.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items7369_7a6bed-95:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7369_7a6bed-95 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7369_7a6bed-95 ul.kt-svg-icon-list{grid-row-gap:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items7369_7a6bed-95 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items7369_7a6bed-95 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-7369_f0a5a3-bb .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_f0a5a3-bb kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Understand your customers. <\/strong>Seek feedback from your existing and\/or prospective customers about what they want in a similar product and what features can make it stand out.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_28666f-92 .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_28666f-92 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Develop effective product positioning. <\/strong>This involves defining your product\u2019s unique value proposition, target audience, and competitive advantage.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_242ca9-3e .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_242ca9-3e kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Create an effective pre-launch plan<\/strong> that outlines your goals and objectives and the tactics you\u2019ll use to create anticipation and excitement among your customers.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_3a7084-47 .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_3a7084-47 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Set up a landing page<\/strong> that is easy to navigate, educates consumers about your product's role in their lives, and captures customer information.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_4f04fa-e2 .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_4f04fa-e2 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Identify the channels and methods you\u2019ll use<\/strong> to promote your product. It could be social media, influencer collaborations, email marketing, or other forms of digital advertising. And when you\u2019re ready to launch, make sure that your product is available for purchase on all the channels you\u2019re targeting and that you have a strong post-launch plan in place.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_cf34c0-d5 .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_cf34c0-d5 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Create promotional content<\/strong> like product videos, infographics, and blog posts that explain the features and benefits of your product. You can also partner with influencers and content creators to create engaging content.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_9a55d4-6f .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_9a55d4-6f kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Develop post-launch marketing strategies<\/strong> to sustain momentum and keep customers engaged with your product in the long run.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_2af2e4-5d .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_2af2e4-5d kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Prepare your customer service team<\/strong> for any customer service-related issues and queries so that they can assist customers in the best possible way.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-7369_fa4219-fc .kt-svg-icon-list-single{font-size:20px !important;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-7369_fa4219-fc kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Set key metrics to track<\/strong> how well you're doing with your product launch and optimize your efforts to maximize ROI.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Now let's get into the juicy stuff &#8211; creative product launch ideas and pre-launch strategies that you can use to make your product a success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 Creative Product Launch Ideas for 2025<\/h2>\n\n\n\n<p>These new product launch ideas and tips will prepare you for the upcoming launch of your product in 2025! Read on to discover some of the most creative ideas for making your next product launch a big hit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Get Influencers to Review Your Product<\/h3>\n\n\n\n<p>Before people decide to buy your new product, many of them will want some sort of proof that it's really as awesome as you say it is. And they're probably not going to take your word for it.<\/p>\n\n\n\n<p>So, what will they do?<\/p>\n\n\n\n<p>They\u2019ll most likely go online to find out what other people are saying about the product. Research suggests that up to <a href=\"https:\/\/www.business2community.com\/infographics\/impact-online-reviews-customers-buying-decisions-infographic-01280945\" data-type=\"link\" data-id=\"https:\/\/www.business2community.com\/infographics\/impact-online-reviews-customers-buying-decisions-infographic-01280945\" target=\"_blank\" rel=\"noopener\">90% of consumers read online reviews<\/a>. And <a href=\"https:\/\/cxl.com\/blog\/9-things-to-know-about-influencing-purchasing-decisions\/\" data-type=\"URL\" data-id=\"https:\/\/conversionxl.com\/9-things-to-know-about-influencing-purchasing-decisions\/\" target=\"_blank\" rel=\"noopener\">59% base their purchase decisions<\/a> on recommendations from the people they know and trust \u2013 like friends, family members, and the people they follow online.<\/p>\n\n\n\n<p>I\u2019m going to assume that you don\u2019t have enough time (or money) to reach out to the friends and families of your target audience to ask them to review your new product.<\/p>\n\n\n\n<p>This should not deter you.<\/p>\n\n\n\n<p>You can partner with some of the influencers your target consumers follow and ask them to review your product.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>The fitness apparel and shoe brand, NOBULL, partnered with CrossFit Games' athlete, Tia-Clair Toomey-Orr, to promote their new shoe release.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"660\" height=\"545\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/influencer-led-product-launch-example.jpeg\" alt=\"Influencer-led product launch example\" class=\"wp-image-69596\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/influencer-led-product-launch-example.jpeg 660w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/influencer-led-product-launch-example-150x124.jpeg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/reel\/CaFR_TnjKoy\/?utm_source=ig_embed&ig_rid=09652208-33cf-4269-81c9-f273c7d2ca98\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Here are some tips on how to use influencer collaborations to your advantage:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Vet influencers before partnering with them<\/strong>. Ensure that you only choose influencers who are most relevant to your product audience and have a significant reach and impact in your niche.<\/li>\n\n\n\n<li><strong>Use tools to find the right influencers<\/strong>. I personally use <a href=\"https:\/\/shanebarker.com\/recommends\/heepsy?fp_sid=blog%2Fproduct-launch-marketing-ideas_amcid-xs6g2emAMr7rP3ZspMpYq\" target=\"_blank\" rel=\"noopener sponsored\">Heepsy<\/a> to learn about the audience demographics, cost estimations, and authenticity of individual influencers.<\/li>\n<\/ul>\n\n\n\n<p>You may also want to check out my list of the <a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-platforms\/\">top influencer marketing tools<\/a>. I\u2019ve put together their key features, pros and cons, and pricing details for you. You can pick one that best fits your business goals and budget.<\/p>\n\n\n\n<ul>\n<li><strong>Use influencer marketplaces<\/strong> like Brybe. Its fake follower analysis feature will help you figure out if an influencer is truly genuine.<\/li>\n\n\n\n<li>Once you\u2019ve selected your influencers, <strong>send them some product samples <\/strong>and ask them to share their honest reviews and experiences with your product. You may also request them to include info about your product launch in their posts to help further build buzz before the launch.<\/li>\n\n\n\n<li><strong>Create unique URLs or discount codes <\/strong>for each influencer. This can help you track the sales they generate for you, and identify your top-performing influencers.<\/li>\n<\/ul>\n\n\n\n<p>Looking for an example where influencers helped with a successful product launch?<\/p>\n\n\n\n<p><strong>Here you go:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.acura.com\/\" target=\"_blank\" rel=\"noopener\">Acura<\/a> successfully pulled off the launch of their TLX range of cars by inviting a handful of influencers in the automotive industry to drive an Acura TLX car. The influencers shared their TLX experiences with their fans through blog and social media posts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2021 Acura TLX | Not What it Seems\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/QwGffoe8I-4?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Attend Trade Shows and Events<\/h3>\n\n\n\n<p>Trade shows, conferences, and other industry events offer excellent opportunities to introduce your product to the right people. In fact, an impressive 92% of trade show attendees come to discover something new and innovative, whether it be products or services.<\/p>\n\n\n\n<p><strong>Attending trade shows and events related to your industry can help you:<\/strong><\/p>\n\n\n\n<ul>\n<li>Meet your target customers.<\/li>\n\n\n\n<li>Show off your new product and its features.<\/li>\n\n\n\n<li>Create some pre-launch buzz.<\/li>\n\n\n\n<li>Network with other attendees and exhibitors. This will help you get more exposure to your product and brand.<\/li>\n\n\n\n<li>Stand a chance to get featured in notable industry publications covering the show. It can help you maximize media coverage and, therefore, your product launch marketing ROI.<\/li>\n<\/ul>\n\n\n\n<p>What else?<\/p>\n\n\n\n<p>If you\u2019re willing to invest some more, you can also set up a demo booth at the event. You can offer free samples or discounts to attendees, and even give away your product to a lucky few.<\/p>\n\n\n\n<p>This will <strong>create pre-launch interest<\/strong> and engagement about your product online.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>Watch the video below to see how Michelin let the attendees of the North American International Auto Show experience <strong>an interactive &#8220;Be the Tire&#8221; simulation<\/strong>. It helped the audience get a feel of how a tire stands up to tough road conditions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Michelin NAIAS 2013\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/5NXvv1dQy6o?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Host Influencer-Led Giveaways To Generate Excitement<\/h3>\n\n\n\n<p>If you want to generate buzz and get people talking about your product, consider<strong> hosting giveaways in partnership with influencers<\/strong>.<\/p>\n\n\n\n<p>People love getting stuff for free, and influencer-led giveaways are a great way to attract their attention. That\u2019s because influencers are already experts at engaging their audiences.<\/p>\n\n\n\n<p>They can help you introduce your new product to a relevant audience of consumers in the best light. For higher engagement rates and conversions, I suggest that you partner with <a href=\"https:\/\/shanebarker.com\/blog\/micro-influencers\/\">micro-influencers<\/a> in your niche.<\/p>\n\n\n\n<p><strong>You can:<\/strong><\/p>\n\n\n\n<ul>\n<li>Create a contest and giveaway using tools like <a href=\"https:\/\/shanebarker.com\/recommends\/vyper\" target=\"_blank\" rel=\"noopener sponsored\">VYPER<\/a>. It helps you build stunning landing pages for your giveaways so that you can capture maximum leads through them and <a href=\"https:\/\/shanebarker.com\/blog\/grow-your-brand-influencer-marketing\/\">grow your brand<\/a>.<\/li>\n\n\n\n<li>Decide to announce the winners of the giveaway on the same date as your product launch date to boost excitement and engagement.<\/li>\n\n\n\n<li>Ask people to follow your brand\u2019s account as part of the contest participation rules.<\/li>\n\n\n\n<li>Create a hashtag specific to your giveaway campaign and encourage users to include it in their posts.<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s one example of a successful, influencer-led product launch giveaway:<\/strong><\/p>\n\n\n\n<p>Matt & Amanda, who run an Instagram influencer account as a couple, helped KeVita promote their new flavor of drink by hosting a giveaway for their followers.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BNYHOR7g6_T\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BNYHOR7g6_T\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BNYHOR7g6_T\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Matt & Amanda (@nerdzinlove)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>The post generated over 18K likes and several comments. They also announced the winner through the same post later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Take Advantage of Crowdfunding Platforms<\/h3>\n\n\n\n<p>If you\u2019re launching a product that requires enough financial backing, consider leveraging crowdfunding platforms to get the funds you need.<\/p>\n\n\n\n<p>Platforms like Kickstarter and Indiegogo allow you to present your product idea to the public, get funding from backers, and market your product simultaneously.<\/p>\n\n\n\n<p><strong>Leveraging crowdfunding can help you:<\/strong><\/p>\n\n\n\n<ul>\n<li>Build a network of people who are not only interested in your product but are already invested in its development. These people can make excellent brand advocates, and also help you promote your launch (even if you don\u2019t ask for it).<\/li>\n\n\n\n<li>Get referral traffic to your website, product launch landing pages, or your official social media accounts.<\/li>\n\n\n\n<li>Receive comments, feedback, and ideas for improving your product and launching it the right way.<\/li>\n\n\n\n<li>Offer free PR and lots of exposure as a result.<\/li>\n<\/ul>\n\n\n\n<p>If you offer rewards to people who help fund your project, make sure that they are appealing and useful to your backers, while also being helpful to your brand\u2019s promotional goals.<\/p>\n\n\n\n<p>For example, if you\u2019re launching a new line of beauty products, a reward could include some of your new products, and a makeup bag with your brand name or logo on it.<\/p>\n\n\n\n<p>One of the most <strong>successful crowdfunding campaigns was for the Pebble Time smartwatch<\/strong>, which raised more than $20 million from over <a href=\"https:\/\/www.kickstarter.com\/projects\/getpebble\/pebble-time-awesome-smartwatch-no-compromises?ref=most_funded\" target=\"_blank\" rel=\"noopener\">78,000 backers<\/a> on Kickstarter.<\/p>\n\n\n\n<p>The campaign featured videos, images, and even an infographic, which highlighted the unique features of the product. Depending on the amount they pledged, backers received between 1 to 30 watches, in the color(s) of their choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kickstarter.com\/projects\/getpebble\/pebble-time-awesome-smartwatch-no-compromises?ref=most_funded\" target=\"_blank\" rel=\"noopener nofollow\"><img decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/kickstarter-campaign-for-pebble-time-product-launch.jpeg\" alt=\"kickstarter campaign for pebble time product launch\" class=\"wp-image-70010\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/kickstarter-campaign-for-pebble-time-product-launch.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/kickstarter-campaign-for-pebble-time-product-launch-768x432.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2021\/08\/kickstarter-campaign-for-pebble-time-product-launch-150x84.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use Your Blog to Create Pre-Launch Hype About the Product<\/h3>\n\n\n\n<p>A blog can be a valuable resource for your product launch marketing. It\u2019s a great platform to educate your target audience about the new product, what it does, and why they need it.<\/p>\n\n\n\n<p>A good strategy is to<strong> update your blog regularly<\/strong> (at least once a week) with details about the product and its key features.<\/p>\n\n\n\n<p><strong>Here are a few content ideas that can help create buzz about your product through your blog:<\/strong><\/p>\n\n\n\n<p><strong>1. Publish posts related to your product regularly.<\/strong><\/p>\n\n\n\n<p>Keep your target consumers engaged with timely feature release posts as the product evolves. This includes talking about new features, integrations, and other product development changes that are likely to impact the user experience.<\/p>\n\n\n\n<p>Include photos and videos to make your blog posts more interesting.<\/p>\n\n\n\n<p>For example, the folks of Asana, a popular project management tool, announced their Automation feature with a detailed blog post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"618\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-blog-post-example-618x1024.jpeg\" alt=\"Product launch blog post example\" class=\"wp-image-69601\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-blog-post-example-618x1024.jpeg 618w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-blog-post-example-768x1274.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-blog-post-example-150x249.jpeg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-blog-post-example.jpeg 875w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.asana.com\/2019\/10\/automation-launch\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><strong>2. Keep your audience updated about your product development journey.<\/strong><\/p>\n\n\n\n<p>People also love stories.<\/p>\n\n\n\n<p>So, you can tell them the A to Z of your product development from conception to launch. This includes topics like:<\/p>\n\n\n\n<ul>\n<li>How did you ideate and develop the product?<\/li>\n\n\n\n<li>What are the challenges you faced during the process?<\/li>\n\n\n\n<li>What new milestones have you achieved?<\/li>\n<\/ul>\n\n\n\n<p>Publishing stories like these <strong>humanizes your brand<\/strong> and helps you create an emotional connection with your customers.<\/p>\n\n\n\n<p>You can also use videos to tell such stories, upload them to your YouTube channel, and embed them in your blog posts for double exposure.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>This great storytelling video by Dollar Shave Club helped the startup sell <strong>12,000 razors<\/strong> within 48 hours. The company reportedly made <a href=\"https:\/\/www.inc.com\/magazine\/201707\/lindsay-blakely\/how-i-did-it-michael-dubin-dollar-shave-club.html\" target=\"_blank\" rel=\"noopener\">3.5 million<\/a> dollars in revenue that year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>That\u2019s the power of great storytelling. It engages people and generates buzz about your product.<\/p>\n\n\n\n<p><strong>3. Add FAQs about your product.<\/strong><\/p>\n\n\n\n<p>You can add FAQs about the product to answer common queries and address your customers' concerns.<\/p>\n\n\n\n<p>FAQs will help you resolve queries early and improve customer satisfaction. Additionally, it will reduce the workload of your support team.<\/p>\n\n\n\n<p><strong>4. Give away pre-launch offers and discounts through your blog.<\/strong><\/p>\n\n\n\n<p>Another proven way to create excitement and generate pre-launch buzz about a new product is to show off any<strong> pre-launch offers, discounts, or promotions<\/strong> on your blog.<\/p>\n\n\n\n<p>You can either write a dedicated blog post for this or create a pop-up on your blog to notify visitors about the offer.<\/p>\n\n\n\n<p>Remember, just writing blog posts is not enough &#8211; ensuring that it reaches your target audience is necessary. Share your blog posts with your mailing list, social media followers, and the key influencers in your industry. This will help you reach a wider audience and increase your chances of product launch success.<\/p>\n\n\n\n<p>If you run a small business and don\u2019t have a blog yet, here\u2019s a comprehensive <a href=\"https:\/\/shanebarker.com\/blog\/how-to-start-a-blog\/\">guide to setting up a blog<\/a> and generating traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Write Guest Posts for Relevant Publications<\/h3>\n\n\n\n<p>How do you grab the attention of an audience that has never heard of your brand?<\/p>\n\n\n\n<p>One of the most effective and creative product launch ideas is to reach out to them through a reputable website or blog related to your product niche. This is where <strong>guest posts<\/strong> come into the picture.<\/p>\n\n\n\n<p>Many websites and blogs already have large, established audiences. And when you contribute to sites that are relevant to your niche, their audiences will be more likely than the average consumer to be interested in your product.<\/p>\n\n\n\n<p>I contribute to <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/people\/shanebarker1\/?sh=4f806abe2d3a\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, <a href=\"https:\/\/www.huffpost.com\/author\/shaneb-918\" target=\"_blank\" rel=\"noopener\">HuffPost<\/a>, <a href=\"https:\/\/www.business2community.com\/author\/shane-barker\" target=\"_blank\" rel=\"noopener\">Business 2 Community<\/a>, and 120+ reputable publications in the business growth and marketing domain. And, guest blogging has helped me gain more exposure and establish myself as an expert.<\/p>\n\n\n\n<p><strong>To help you get started, here are some guest posting tips and tricks that can bring you maximum benefits:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Be relevant. <\/strong>Come up with a list of relevant blog post ideas, and pitch them to the publishers and editors of those niche-specific sites.<\/li>\n\n\n\n<li><strong>Provide real value. <\/strong>Your guest posts can help you win over your target consumers by sharing your knowledge and expertise. So, don\u2019t write guest posts that sound too salesly, or which are clearly just promoting your product.<br><br>Instead, <strong>write informative, entertaining posts<\/strong> that people will read, learn something from, and hopefully even share.<\/li>\n\n\n\n<li><strong>Mention your new product subtly <\/strong>in a guest post, and entice readers with the features that they\u2019ll find useful. But don't go overboard! Your guest posts should not sound like marketing content (even when they are).<\/li>\n\n\n\n<li><strong>Include 1-2 relevant links to your website<\/strong>. Guest posts are also a great way to <strong>earn valuable backlinks<\/strong>, which are crucial for boosting your search ranking. That means you\u2019ll be achieving two goals with just one action.<\/li>\n<\/ul>\n\n\n\n<p>An excellent example of this product launch marketing strategy is how Chapman Lever of Rigor promoted the team\u2019s ebook on GIF optimization through guest posts.<\/p>\n\n\n\n<p>He submitted a guest post to Moz with useful tips for improving site performance when using GIFs. He provided readers with a thorough guide on the subject and then invited them to download the free ebook for more information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"860\" height=\"660\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-guest-post-example.jpeg\" alt=\"Product launch guest post example\" class=\"wp-image-69604\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-guest-post-example.jpeg 860w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-guest-post-example-768x589.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/product-launch-guest-post-example-150x115.jpeg 150w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/moz.com\/blog\/how-to-improve-site-performance-using-gifs\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"523\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/offering-freebie-for-product-launch.jpeg\" alt=\"Offering freebie for product launch\" class=\"wp-image-69605\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/offering-freebie-for-product-launch.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/offering-freebie-for-product-launch-768x446.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/offering-freebie-for-product-launch-150x87.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>If you want to leverage guest posting for your next product launch, I\u2019ve got another useful resource for you. Check out my list of <a href=\"https:\/\/shanebarker.com\/blog\/guest-posting-sites\/\"><strong>2100+ guest posting sites<\/strong><\/a>in different niches and topic categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Engage Regularly on Social Media<\/h3>\n\n\n\n<p>Engaging with your potential buyers on social media is essential to understand the pulse of your target audience.<\/p>\n\n\n\n<p>Before you start pushing out content, make sure you have a well-thought-out social media strategy. It should include details about:<\/p>\n\n\n\n<ul>\n<li>The social media platforms you plan to use<\/li>\n\n\n\n<li>Your target audience<\/li>\n\n\n\n<li>How much content to publish and when<\/li>\n\n\n\n<li>Your promotional tactics.<\/li>\n<\/ul>\n\n\n\n<p>In all, you should <strong>focus on growing your social media presence<\/strong>. And, it will help ensure that you already have an engaged audience to make your product launch successful.<\/p>\n\n\n\n<p><strong>You can use social media to create buzz about your new product in a number of ways:<\/strong><\/p>\n\n\n\n<ul>\n<li>During the product development stage, engage your fans and followers by sharing regular updates about the progress.<\/li>\n\n\n\n<li>Tell users about any exciting milestones you\u2019ve achieved while developing and improving your product.<\/li>\n\n\n\n<li>Show off glimpses of the best features of your new product.<\/li>\n\n\n\n<li>Share behind-the-scenes stories from the product development cycle or journey.<\/li>\n\n\n\n<li>Create a poll to ask your followers questions that will be useful for your product launch. For example, you could ask if people would prefer to buy your product exclusively on your brand website, or if they\u2019d like to buy it via ecommerce platforms.<\/li>\n\n\n\n<li>Keeping the conversation going on social media to build meaningful relationships with your target customers and create a sense of loyalty.<\/li>\n\n\n\n<li>Tell users how your product will help improve their lives.<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s an example:<\/strong><\/p>\n\n\n\n<p>Glossier promoted their Holiday Kits by highlighting how they can make going home for the festive season more special for their customers. They created this video in partnership with actor and influencer, Harry Hill.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CmhG9TxpSEF\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CmhG9TxpSEF\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CmhG9TxpSEF\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Glossier (@glossier)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Once the product is live, you can reach out to your engaged audiences on different platforms and encourage them to purchase it or leave a review of it. This will help boost the visibility of your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Go Big with Social Media Teasers and Countdowns<\/h3>\n\n\n\n<p>Social media is one of the most effective, yet inexpensive channels for promoting a product launch. With the right content strategy and visuals, you can effectively build anticipation for your product launch.<\/p>\n\n\n\n<p>One of the most popular tactics is teasing your audience with a few glimpses of your upcoming product and information about its features. This allows people to get excited about what\u2019s to come without giving away too much.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul>\n<li>Provide your followers with sneak peeks or exclusive previews of the product.<\/li>\n\n\n\n<li>Share behind-the-scenes updates about the product being made.<\/li>\n\n\n\n<li>Post cryptic images related to the product and ask your followers to guess what the images mean.<\/li>\n<\/ul>\n\n\n\n<p>When the launch is just a few days away, you can also <strong>create countdowns for your product launch<\/strong>, so that people know exactly when to expect it. This helps build anticipation and get them hyped about the product.<\/p>\n\n\n\n<p>Samsung often uses social media platforms like Instagram to stir up curiosity about their new products. They announced the launch of their Next Galaxy phone with a teaser video and a caption that just gave away the launch date &#8211; \u201cAugust 10, 2022.\u201d<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CgfnU7Nvu17\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CgfnU7Nvu17\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CgfnU7Nvu17\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Samsung Mobile (@samsungmobile)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>They also used the hashtag, \u201c#SamsungUnpacked,\u201d to encourage user-generated content (UGC).<\/p>\n\n\n\n<p>While creating pre-launch buzz, make sure to craft an effective launch day strategy that will help you drive maximum sales and engagement on your product launch day across channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Create Eye-Catching Visual Content<\/h3>\n\n\n\n<p>If you\u2019re familiar with marketing, you already know that visual content plays a huge role in audience engagement. In fact, content is more visual than ever with <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">51.4%<\/a> of all content produced in 2021 featuring visuals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"611\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/visual-content-statistics.jpeg\" alt=\"Visual content statistics\" class=\"wp-image-69607\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/visual-content-statistics.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/visual-content-statistics-768x521.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/visual-content-statistics-150x102.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>When it comes to product launch ideas, ensure that the visual content you create captures people\u2019s attention and helps you stand out from the crowd.<\/p>\n\n\n\n<p><strong>Here are a few ideas for your product launch promotional visuals:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/shanebarker.com\/blog\/explainer-videos\/\"><strong>Explainer videos<\/strong><\/a> &#8211; Create a video to explain what your product is, what it does, and why it's better than the competition.<\/li>\n\n\n\n<li>Infographics \u2013 Transform detailed descriptions of your product\u2019s features and benefits into a stunning, easy-to-digest infographic.<\/li>\n\n\n\n<li>Images \u2013 Create product updates and countdown timers with the help of eye-catching images.<\/li>\n\n\n\n<li>Custom graphics \u2013 Promote special offers, discount codes, and contests on social media with custom graphics.<\/li>\n<\/ul>\n\n\n\n<p>To help you create stunning visual content, there are many<strong> free, easy-to-use design tools<\/strong> that let you design custom graphics for social media, email newsletters, blog posts, etc.<\/p>\n\n\n\n<p><a href=\"https:\/\/shanebarker.com\/recommends\/canva?subId3=blog%2Fproduct-launch-ma_amcid-gBE6oPZmpb2VgBP7igJP6\" target=\"_blank\" rel=\"noopener sponsored\">Canva<\/a>, for example, includes more than 8,000 free templates, making it super simple to create a wide range of visual content, including posters, brochures, social media ads, and infographics.<\/p>\n\n\n\n<p>If you want to design landing pages with stunning visuals, I\u2019d recommend using <a href=\"https:\/\/shanebarker.com\/recommends\/unbounce?sid1=blog%2Fproduct-launch-marketing-ideas_amcid-IVsVVNJ2gNbpEqm2xqrbo\" target=\"_blank\" rel=\"noopener sponsored\">Unbounce<\/a>. That\u2019s because this platform provides over 100 templates of landing pages, and you can customize them to fit your needs using a drag-and-drop page builder.<\/p>\n\n\n\n<p>Unbounce also helps you add pop-ups and sticky bars to the landing page.<\/p>\n\n\n\n<p>In the screenshot below, check out the basic, yet attention-grabbing cover image <a href=\"https:\/\/www.facebook.com\/evernote\/\" target=\"_blank\" rel=\"noopener\">Evernote<\/a> created to promote their Facebook Live events.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"519\" height=\"384\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/evernote-graphic-product-launch-marketing-ideas.jpeg\" alt=\"Evernote Graphic product launch marketing ideas\" class=\"wp-image-69608\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/evernote-graphic-product-launch-marketing-ideas.jpeg 519w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/evernote-graphic-product-launch-marketing-ideas-150x111.jpeg 150w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><figcaption class=\"wp-element-caption\">Image via Facebook<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">10. Reach Out to Online Communities<\/h3>\n\n\n\n<p>For your product to be successful, you need the support of consumers who are willing to spend their money on it. The challenge lies in reaching those consumers.<\/p>\n\n\n\n<p>And, how\u2019s that possible?<\/p>\n\n\n\n<p>While you may be able to reach out to a significant number of people through influencers, online publications, and social media, it may not be enough. To effectively promote your product launch, you should reach out to online communities and introduce them to your new product.<\/p>\n\n\n\n<p><strong>Here are a few online communities that can help you with product launch marketing:<\/strong><\/p>\n\n\n\n<p><strong>1. Slack Communities<\/strong><\/p>\n\n\n\n<p>Find Slack communities relevant to your niche and join them. These are likely to have people who might be interested in your product or brand. Once you build connections with the community, start talking about your product launch and get their feedback.<\/p>\n\n\n\n<p><strong>2. Reddit<\/strong><\/p>\n\n\n\n<p>Some subreddits on Reddit such as the <a href=\"https:\/\/www.reddit.com\/r\/newproducts\/\" target=\"_blank\" rel=\"noopener\">New Products<\/a> and <a href=\"https:\/\/www.reddit.com\/r\/startups\/\" target=\"_blank\" rel=\"noopener\">Startups<\/a> subreddits have an active community of individuals who might be interested in your new product or startup.<\/p>\n\n\n\n<p>You can share your ideas, and updates with them, and collect their valuable opinions that can help you make improvements.<\/p>\n\n\n\n<p>The Startup's subreddit even has a monthly \u201cShare your startup\u201d thread, where startups can inform the community about their new business or products.<\/p>\n\n\n\n<p>As you can see in the following screenshot, this thread allows you to share your explainer videos, what you\u2019re looking for, and which stage you\u2019ve reached. You can also provide the subreddit subscribers with a special discount, which can further help promote your launch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"562\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/startup-subreddit-thread-to-share-your-new-product.jpeg\" alt=\"Startup subreddit thread to share your new product\" class=\"wp-image-69611\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/startup-subreddit-thread-to-share-your-new-product.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/startup-subreddit-thread-to-share-your-new-product-768x480.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/startup-subreddit-thread-to-share-your-new-product-150x94.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.reddit.com\/r\/startups\/comments\/z9eyun\/share_your_startup_december_2022_upvote_this_for\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><strong>3. Quora<\/strong><\/p>\n\n\n\n<p>Ask relevant questions to conduct market research or learn about the opinions of your target consumers.<\/p>\n\n\n\n<p>Answer questions in a way that provides real value to the user. If it fits, subtly mention your product and tell how it can solve the user\u2019s problem.<\/p>\n\n\n\n<p><strong>4. Other Online Forums and Communities<\/strong><\/p>\n\n\n\n<p>One example of this is the LinkedIn community called \u201c<a href=\"https:\/\/www.linkedin.com\/groups\/123115\/\" target=\"_blank\" rel=\"noopener\">Creative Product Managers<\/a>.\u201d&nbsp; There are over 88,000 members in this group, most of them are product managers. They exchange ideas, share their experiences about bringing different products to the market, and offer advice.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mindtheproduct.com\/\" target=\"_blank\" rel=\"noopener\">Mind the Product<\/a> is another online community of product people who share insights and advice on product development, launch, and management, They also organize meetups in 200+ cities in the world.<\/p>\n\n\n\n<p>Additionally, their product training and workshops are great learning experiences.<\/p>\n\n\n\n<p>If you\u2019ve developed an app, website, or any tech product, you should also list your new product on <a href=\"https:\/\/www.producthunt.com\/\" target=\"_blank\" rel=\"noopener\">Product Hunt<\/a>. This website showcases the best new products in the technology industry and it has a huge community of people who love to discover and support new products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Invite Influencers to Your Launch Event<\/h3>\n\n\n\n<p>If you\u2019re going to work with influencers to promote your product launch, you could organize an event just for them. Try hosting a product launch event attended by relevant influencers who can share the news with a relevant audience.<\/p>\n\n\n\n<p>The goal is to have them share photos and videos from the event with their followers, helping you with your product launch marketing.<\/p>\n\n\n\n<p>When they share their experience at your event, influencers can help build hype for your launch. Not only will their fans be engaged by the content, but they\u2019ll also be intrigued to find out what the buzz is about. They can either share their experience through Live feeds, photos, or videos.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>Target worked with influencers to promote the launch of their Victoria Beckham clothing line. Influencers shared photos of themselves wearing items from the collection.<\/p>\n\n\n\n<p>Target also invited influencers like Shiva Safai to their launch event. Safai then shared photos on Instagram to help promote the launch.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BSZAgVdACRg\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BSZAgVdACRg\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BSZAgVdACRg\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Shiva Safai Houweling (@shivasafai)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">12. Go Live on Facebook and Instagram<\/h3>\n\n\n\n<p>You can also make the most of the Live feature on Facebook and Instagram to engage your fans and get them excited for your launch. You could use Live videos to showcase what\u2019s going on behind the scenes or to give them a sneak peek of your product.<\/p>\n\n\n\n<p>Whatever the case may be, it should help you stir the curiosity of your audience, and market your launch effectively.<\/p>\n\n\n\n<p><strong>Here\u2019s one brand that used this strategy:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/DunkinDonutsUS\/videos\/10154465505323238\/\" target=\"_blank\" rel=\"noopener\">Dunkin' Donuts<\/a> engaged their fans for Valentine\u2019s Day. They used Facebook to run a Live stream from their test kitchen, showing how they create new products.<\/p>\n\n\n\n<p>In the end, they also showcased how they created a massive donut-themed wedding cake. The video generated 43,000 views.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"725\" height=\"612\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dunkin-donuts-video-image-product-launch-marketing-ideas.jpeg\" alt=\"Dunkin&#039; Donuts video image product launch marketing ideas\" class=\"wp-image-69612\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dunkin-donuts-video-image-product-launch-marketing-ideas.jpeg 725w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dunkin-donuts-video-image-product-launch-marketing-ideas-150x127.jpeg 150w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/div>\n\n\n<p>Going Live also allows you to interact directly with your followers and answer their questions about the product. Doing this will help build trust and keep them engaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Accept Pre-Launch Orders<\/h3>\n\n\n\n<p>Another excellent and inexpensive way to build hype for your product launch is by offering pre-order options. This may not have occurred to you because you were highly focused on the marketing campaign for your launch.<\/p>\n\n\n\n<p>But what you need to know is that offering pre-launch orders could be an excellent marketing tactic in itself.<\/p>\n\n\n\n<p><strong>Here are a few reasons why pre-launch orders are a good idea:<\/strong><\/p>\n\n\n\n<ul>\n<li>When you let your existing fans pre-order your upcoming product, you\u2019re making an easy sale.<\/li>\n\n\n\n<li>By not letting them wait till the launch to start buying, you\u2019re also preventing them from changing their minds about buying your product. You are, basically, speeding up the conversion process.<\/li>\n\n\n\n<li>Having many people pre-order your product can also help you build excitement and compel others to check it out too.<\/li>\n<\/ul>\n\n\n\n<p>Looking for an example?<\/p>\n\n\n\n<p>Nintendo made pre-orders available for their SNES Classic Edition. The launch was announced in June, and pre-orders became available in the U.S. in July. And surprisingly, the pre-orders were all sold out within a month.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"218\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/snes-classic-product-launch-marketing-ideas.jpeg\" alt=\"SMES Classic product launch marketing ideas\" class=\"wp-image-69614\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/snes-classic-product-launch-marketing-ideas.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/snes-classic-product-launch-marketing-ideas-768x186.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/snes-classic-product-launch-marketing-ideas-150x36.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>This is an excellent example of how making pre-orders available can effectively market your product launch, and help you make sales even before you actually launch the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Use Visual Countdowns on Social Media<\/h3>\n\n\n\n<p>Visual content is crucial if you want to generate interest in your product. And even when you\u2019re announcing your launch or providing an update about it, you should try implementing it as much as you possibly can.<\/p>\n\n\n\n<p>That\u2019s what Chobani did before launching two new flavors of yogurt. They created the number, \u201c2,\u201d using kiwis and berries.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BU3lA0Qlxbm\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BU3lA0Qlxbm\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BU3lA0Qlxbm\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Chobani Australia (@chobaniau)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>And the caption asked users to guess what special announcement the brand had for them, which they unveiled in two days.<\/p>\n\n\n\n<p>The post piqued their consumers\u2019 interest and kept them engaged while guessing the update. Many users commented what they thought the update would be about in the comments section.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"491\" height=\"404\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/engagement-driven-product-launch-ideas.jpeg\" alt=\"Engagement-driven product launch ideas\" class=\"wp-image-69617\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/engagement-driven-product-launch-ideas.jpeg 491w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/engagement-driven-product-launch-ideas-150x123.jpeg 150w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/BU3lA0Qlxbm\/?taken-by=chobaniau\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Along with visuals like these, you can also<strong> use countdown stickers<\/strong> in your Stories. This helps create a sense of urgency and encourages users to take action before the launch date.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"428\" height=\"820\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/story-countdown-product-launch-ideas.jpeg\" alt=\"Story countdown product launch ideas\" class=\"wp-image-69619\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/story-countdown-product-launch-ideas.jpeg 428w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/story-countdown-product-launch-ideas-150x287.jpeg 150w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/skedsocial.com\/blog\/instagram-stories-stickers-countdown\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">15. Have Leading News Outlets Share Your Story<\/h3>\n\n\n\n<p>Leading media outlets are the perfect channel for marketing your product launch. Try reaching out to some reputable online publications to talk about your product launch, and share your brand and product story with them.<\/p>\n\n\n\n<p>Tell them how you came up with the idea of developing this product and what problems it can solve for the public or consumers.<\/p>\n\n\n\n<p>Take, for example, this report on <a href=\"https:\/\/fortune.com\/2017\/07\/21\/amazon-alexa-graphiq\/\" target=\"_blank\" rel=\"noopener\">Fortune<\/a>, which shares a story about Amazon buying a data visualization company to enhance Alexa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"771\" height=\"615\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/amazon-alexa-product-launch-marketing-ideas.jpeg\" alt=\"Amazon Alexa product launch marketing ideas\" class=\"wp-image-69622\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/amazon-alexa-product-launch-marketing-ideas.jpeg 771w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/amazon-alexa-product-launch-marketing-ideas-768x613.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/amazon-alexa-product-launch-marketing-ideas-150x120.jpeg 150w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/figure><\/div>\n\n\n<p>This was published below Alexa debuted, which helped the brand create buzz before the launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Announce Your Launch with an Email<\/h3>\n\n\n\n<p>Email campaigns are a great way to get people interested in your product launch. You can use it to announce the launch and notify your fans about upcoming updates.<\/p>\n\n\n\n<p>Look at this email from Harry\u2019s, a men\u2019s grooming products brand, for example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"590\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/harrys-product-launch-email-campaign-590x1024.jpeg\" alt=\"Harry&#039;s product launch email campaign\" class=\"wp-image-69623\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/harrys-product-launch-email-campaign-590x1024.jpeg 590w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/harrys-product-launch-email-campaign-150x261.jpeg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/harrys-product-launch-email-campaign.jpeg 680w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/chamaileon.io\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/chamaileon.io\/\" rel=\"noopener nofollow\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Give your customers exclusive discounts, special offers, and other benefits for signing up for your email list.<\/p>\n\n\n\n<p>You can send emails to share stories and product features that are related to your launch. This will help spread the word and make people aware of your product before the launch day arrives.<\/p>\n\n\n\n<p>You can also use email automation to send out regular updates regarding the launch, and ensure that your subscribers are always in the loop. This will give you an opportunity to build anticipation.<\/p>\n\n\n\n<p><strong>The email updates could include:<\/strong><\/p>\n\n\n\n<ul>\n<li>Sneak peeks of the product<\/li>\n\n\n\n<li>Special offers and discounts<\/li>\n\n\n\n<li>Exclusive content not available anywhere else<\/li>\n\n\n\n<li>Countdowns and limited-time freebies and offers to create urgency<\/li>\n\n\n\n<li>Pre-order emails<\/li>\n\n\n\n<li>How-to-use tutorials and product guides<\/li>\n\n\n\n<li>Product explainer videos<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s another example:<\/strong><\/p>\n\n\n\n<p>Apple leveraged an email campaign for Apple AirPods Pro launch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"630\" height=\"698\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/apples-airpods-pro-launch-email-.jpeg\" alt=\"Apple&#039;s AirPods Pro launch email \" class=\"wp-image-69625\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/apples-airpods-pro-launch-email-.jpeg 630w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/apples-airpods-pro-launch-email--150x166.jpeg 150w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure><\/div>\n\n\n<p>They highlighted the product's best features and advantages along with stunning product photos and also included relevant links to help customers learn more about the product and purchase it.<\/p>\n\n\n\n<p>To send emails about your product launch, I recommend that you leverage <a href=\"https:\/\/shanebarker.com\/blog\/best-email-marketing-tools\/\">email marketing tools<\/a> like <a href=\"https:\/\/shanebarker.com\/recommends\/sendinblue\" target=\"_blank\" rel=\"noopener sponsored\">Sendinblue<\/a>. These tools can help you schedule and send bulk emails at affordable prices.<\/p>\n\n\n\n<p>You can also<strong> plan automated email sequences<\/strong> to help nurture your leads and keep your subscribers engaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Start a Hashtag Campaign<\/h3>\n\n\n\n<p>You might have seen hashtags like \u201c#ThrowbackThursday\u201d and \u201c#LongHairDontCare\u201d making the rounds on social media. These hashtags have been popular for quite a few years, yet people still continue using them.<\/p>\n\n\n\n<p>What if you could start a hashtag campaign that grew as popular as these?<\/p>\n\n\n\n<p>Hashtags are a great way to get people talking about your product launch and create a sense of hype around it.<\/p>\n\n\n\n<p>You should:<\/p>\n\n\n\n<ul>\n<li><strong>Think of an interesting hashtag <\/strong>related to your product launch that is catchy and easy to remember. Whenever you post updates about your product launch, you can include the hashtag. This will help people remember your upcoming product and possibly even join in on the conversation using the hashtag.<\/li>\n\n\n\n<li><strong>Encourage people to use your hashtag <\/strong>on social media, and you'll be able to create buzz about your product.<br><br>For example, Samsung launched the #UnboxYourPhone campaign to promote their Galaxy S8 phone.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">This is working. Until now. <a href=\"https:\/\/twitter.com\/hashtag\/GalaxyS8?src=hash&ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#GalaxyS8<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/UnboxYourPhone?src=hash&ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#UnboxYourPhone<\/a> <a href=\"https:\/\/t.co\/u0kdSg8gdF\" target=\"_blank\">pic.twitter.com\/u0kdSg8gdF<\/a><\/p>\u2014 Samsung Mobile (@SamsungMobile) <a href=\"https:\/\/twitter.com\/SamsungMobile\/status\/884742832342188032?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 11, 2017<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<ul>\n<li><strong>Ask influencers and celebrities to promote your hashtag<\/strong>. This will help spread it even further and result in lots of user-generated content for your hashtag.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">18. Get Influencers to Tell a Story<\/h3>\n\n\n\n<p>We\u2019ve talked about how influencers can be effective in marketing your product launch. They can help you host giveaways and even review your product.<\/p>\n\n\n\n<p>But what if I tell you to let your favorite (or top-performing) influencers be part of the product launch event?<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul>\n<li><strong>Invite influencers to your launch event<\/strong> and have them share their experiences Live with their followers. This can help you attract a wide virtual audience to your launch, which will make it more successful.<\/li>\n\n\n\n<li><strong>Have influencers tell a story about your product<\/strong>. They can share their experiences of using your product without the content being explicitly about a product review. They can also pose with your product strategically.<\/li>\n<\/ul>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>Take a look at how Aicha from The Fashion Heist posed with the new MINI car model to promote its launch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"502\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/fly-away-mini-car-product-launch-marketing-ideas.jpeg\" alt=\"Fly Away - mini car product launch marketing ideas\" class=\"wp-image-69628\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/fly-away-mini-car-product-launch-marketing-ideas.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/fly-away-mini-car-product-launch-marketing-ideas-768x428.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/fly-away-mini-car-product-launch-marketing-ideas-150x84.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>As you can see, the fashion blogger is posing with the car in a way that still looks natural for her. Since MINI Australia wanted to showcase the new model\u2019s stylish features, it was perfect for them to partner with a style or fashion influencer.<\/p>\n\n\n\n<p>According to a case study by Scrunch, the brand worked with five Australian micro-influencers who were relevant in the fashion and style niche. They got them to test drive the new car and create content to showcase their experience.<\/p>\n\n\n\n<p><strong>The results?<\/strong><\/p>\n\n\n\n<p>The campaign was able to reach 147,800 people and generated more than 8,000 engagements with the campaign content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. Share Behind-the-Scenes Teasers<\/h3>\n\n\n\n<p>You can also get your followers hyped up for your launch by showcasing what\u2019s happening behind the scenes.<\/p>\n\n\n\n<ul>\n<li>What\u2019s your team currently working on?<\/li>\n\n\n\n<li>How do they spend their time?<\/li>\n\n\n\n<li>What are some of the elements involved in your production?<\/li>\n<\/ul>\n\n\n\n<p>These are all excellent ideas for marketing your product launch and building excitement well ahead of time.<\/p>\n\n\n\n<p>For example, take a look at how Dreame\u2019s new smart vacuum cleaner made Nico\u2019s life easy during the 2020 lockdown.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Unveiling Dreame L10 Pro Behind the Scenes\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/eyuZQK_Xn7o?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As you can see below, Dreame announced their new product launch event date in the caption of this YouTube video along with giving users easy access to the product purchase link.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"317\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dreames-youtube-teaser-product-launch-idea.jpeg\" alt=\"Dreame&#039;s YouTube teaser product launch idea\" class=\"wp-image-69630\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dreames-youtube-teaser-product-launch-idea.jpeg 900w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dreames-youtube-teaser-product-launch-idea-768x271.jpeg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/01\/dreames-youtube-teaser-product-launch-idea-150x53.jpeg 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.youtube.com\/watch?v=eyuZQK_Xn7o\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">20. Ask Questions to Engage Prospects and Customers<\/h3>\n\n\n\n<p>When you simply continue to share post after post to make people aware of your upcoming product, the conversation or interaction may seem one-sided. People may enjoy seeing the photos and\/or videos but they may not be too keen to engage with your brand.<\/p>\n\n\n\n<p>So try to ask open-ended questions related to your product launch that will help<strong> bring your prospect\/customers into the conversation<\/strong> and encourage them to share their opinions.<\/p>\n\n\n\n<p>For example, you can ask questions about the features of your product or what people are most excited about. You could even conduct polls to get feedback on the product.<\/p>\n\n\n\n<p><strong>This product launch idea offers a number of benefits:<\/strong><\/p>\n\n\n\n<ul>\n<li>Asking questions will help spark conversations around your product launch.<\/li>\n\n\n\n<li>It will give you an idea of what people think and what they are looking for in the product. This way, you can make sure that your product meets the expectations of your customers and prospects.<\/li>\n\n\n\n<li>If your polls or questions receive a high engagement rate, it may be a sign that your product launch marketing campaign is working well.<\/li>\n\n\n\n<li>When users have the opportunity to answer your questions, your potential customers may feel more involved in the launch. This can build excitement and may compel them to keep looking out for more information on the launch.<\/li>\n<\/ul>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<p>Before Bloomsbury Publishing launched their 20th-anniversary house edition copies of Harry Potter and the Philosopher\u2019s Stone, they asked their fans about which Hogwarts house they prefer to be in.<\/p>\n\n\n\n<p>They also asked users if they\u2019d like paperback or hardback copies, and encouraged them to pre-order.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BTWBpO1FCtS\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BTWBpO1FCtS\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BTWBpO1FCtS\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Bloomsbury Publishing (@bloomsburypublishing)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><strong>The results?<\/strong><\/p>\n\n\n\n<ul>\n<li>The post triggered a lot of excitement and attention.<\/li>\n\n\n\n<li>People mentioned their favorite Hogwarts houses and they talked about which versions they liked more.<\/li>\n\n\n\n<li>Some people even asked questions about where the books will be available and if they can get them shipped to their country.<\/li>\n<\/ul>\n\n\n\n<p>This shows that asking the right questions with your product launch posts can be an excellent way to keep your fans engaged and make your product launch marketing campaign successful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1674543369201\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>1. How do you plan a product launch?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>When planning a product launch, consider the following steps:<br \/>&#8211; Define your objectives.<br \/>&#8211; Understand your target customers.<br \/>&#8211; Create an overall product launch strategy &#8211; including pre-launch and post-launch marketing plans.<br \/>&#8211; Create a timeline for the launch.<br \/>&#8211; Identify the channels and marketing tactics you will use.<br \/>&#8211; Design promotional materials and content.<br \/>&#8211; Create hype and build anticipation for the launch.<br \/>&#8211; Launch and monitor your product's performance.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1674543392226\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>2. How much should you spend on marketing a new product launch?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>The amount you should spend on marketing a new product launch depends on your overall budget and the scope of your product launch. It could range from a few hundred dollars to hundreds of thousands of dollars.<\/p>\n<p>Generally, the more money you spend on marketing, the greater your chances of success.<\/p>\n<p>However, it's important to choose the right channels, tactics, and materials for your product launch &#8211; so that you get the most out of your marketing budget.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1674543413608\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>3. How can you create a successful pre-launch marketing campaign?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>For your pre-launch marketing campaign to be successful, you should focus on creating excitement and anticipation for your product launch. This can include leveraging influencers, creating an engaging hashtag, conducting polls, and asking questions to engage prospects and customers.<\/p>\n<p>You should also create promotional materials and content that clearly explain the features and benefits of your product. Finally, you can offer discounts or giveaways to get people interested in your product launch.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1674543430849\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>4. Why is product launch so important?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>A product launch is an opportunity to first introduce the product to your target customers. And, as they say, first impressions are the most important.<\/p>\n<p>Therefore, it is essential to make sure that the product launch goes smoothly and successfully so you can create a positive impression on consumers. It is the best time to create buzz, build anticipation, and make them interested in your product.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Are You Ready to Leverage These Product Launch Ideas for Your Next Launch?<\/h2>\n\n\n\n<p>Product launches are essential for any business looking to create buzz and increase sales.<\/p>\n\n\n\n<p>With the right strategies, product launch ideas can help you get started thinking about how best to leverage the power of your market to make sure that your new product gets the attention it deserves.<\/p>\n\n\n\n<p>From leveraging guest posts for relevant publications to getting influencers involved with giveaways or attending trade shows and events, there is no shortage of creative product launch marketing tactics out there.<\/p>\n\n\n\n<p>By taking advantage of the 20 product launch ideas and pre-launch marketing strategies outlined here, you will be well positioned for success come launch time.<\/p>\n\n\n\n<p>So go ahead, launch your next product successfully and watch the sales come pouring in. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have a new product that\u2019s ready to launch, but something\u2019s holding you back. Are you scared that your product launch ideas will not be able to generate enough buzz&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1115],"tags":[1059,2404],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":1115,"label":"Digital Marketing"}],"post_tag":[{"value":1059,"label":"Digital Marketing"},{"value":2404,"label":"Internet Marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/03\/20-Inexpensive-Ways-to-Successfully-Promote-Your-Product-Launch0.jpg",1024,505,false],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":12,"category_info":[{"term_id":1115,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1115,"taxonomy":"category","description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","parent":0,"count":199,"filter":"raw","cat_ID":1115,"category_count":199,"category_description":"<p>Digital marketing can help you expand your business. However, it's essential to note that not all digital marketing strategies are the same. Some techniques are more effective than others, and some can even be detrimental to your business if not used properly.<\/p>\r\n<p>Read these posts to learn how to do it right.<\/p>\r\n","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":[{"term_id":1059,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":1059,"taxonomy":"post_tag","description":"","parent":0,"count":174,"filter":"raw"},{"term_id":2404,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":2404,"taxonomy":"post_tag","description":"","parent":0,"count":141,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7369"}],"collection":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/comments?post=7369"}],"version-history":[{"count":55,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7369\/revisions"}],"predecessor-version":[{"id":84843,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/posts\/7369\/revisions\/84843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media\/28823"}],"wp:attachment":[{"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/media?parent=7369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/categories?post=7369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/tags?post=7369"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/shanebarker.com\/wp-json\/wp\/v2\/table_tags?post=7369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}