{"id":15371,"date":"2021-12-02T06:00:01","date_gmt":"2021-12-02T06:00:01","guid":{"rendered":"https:\/\/shanebarker.com\/?p=15371"},"modified":"2024-05-12T05:42:54","modified_gmt":"2024-05-12T12:42:54","slug":"customer-acquisition-strategies","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/customer-acquisition-strategies\/","title":{"rendered":"Customer Acquisition Strategy – The Complete Guide"},"content":{"rendered":"\n

Customer acquisition strategy is all about gaining new customers. Isn\u2019t that what business is about?<\/p>\n\n\n\n

Customer acquisition is key to creating leads that could possibly become customers. It\u2019s even more important to acquire quality, long-term customers.<\/p>\n\n\n\n

In this guide, I\u2019ll take you through all the steps and strategies of customer acquisition.<\/p>\n\n\n\n\n\n

What is Customer Acquisition?<\/strong><\/h2>\n\n\n\n

The process by which you bring new clients or customers to your business is customer acquisition. <\/p>\n\n\n\n

The goal, for any company, is to create sustainable and systematic acquisition strategies that keep up with industry trends.<\/p>\n\n\n\n

Why is Customer Acquisition Important?<\/strong><\/h2>\n\n\n\n

Regardless of the size of your business, this is a very important aspect of running a business besides helping you turn a profit. <\/p>\n\n\n\n

It also acts as evidence of traction for your business to the outside world of partners, investors, influencers, and prospects.<\/p>\n\n\n\n

But what\u2019s the catch?<\/p>\n\n\n\n

Mind you, customer acquisition shouldn\u2019t be confused with lead generation. <\/p>\n\n\n\n

In the world of business, we often visualize the customer journey in the form a funnel, as shown below.<\/p>\n\n\n

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\"Marketing
Image via <\/em>Marketing Funnel<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n

As part of their journey through the customer acquisition funnel, consumers:<\/strong><\/p>\n\n\n\n

    \n
  1. Gain awareness about your brand and interest in your offerings<\/li>\n\n\n\n
  2. Add your products or services to the list of alternatives they\u2019re considering, and<\/li>\n\n\n\n
  3. Decide to become a paying customer of your business<\/li>\n<\/ol>\n\n\n\n

    Lead generation makes up the top part of the sales funnel. Lead acquisition is the middle section. <\/p>\n\n\n\n

    And lead conversion is all the way at the bottom. Customer acquisition, however, is the entire end-to-end process that involves all of these stages.<\/p>\n\n\n

    \n
    \"\"
    Customer Acquisition Strategies<\/figcaption><\/figure><\/div>\n\n\n

    How to Create a Customer Acquisition Strategy<\/strong><\/h2>\n\n\n\n

    Creating a strategy for acquiring customers is important. Any goals that you have, whether they are customer related or not, need clear, mapped out steps to succeed.<\/p>\n\n\n\n

    Here\u2019s how to create a customer acquisition strategy:<\/p>\n\n\n\n

    1. Find Your Target Audience<\/h3>\n\n\n\n

    To start your customer acquisition strategy, you\u2019ll first need to know who your potential customers are.<\/p>\n\n\n\n

    A great way to figure out who your audience is, is by using tools like Semrush<\/a>.<\/p>\n\n\n\n

    Semrush<\/a> can offer you customer insights that can help you create a better profile of what a potential customer looks like. This can be gained from location, age, time spent on page, and gender.<\/p>\n\n\n\n

    Some other important things to remember when defining your target audience:<\/strong><\/p>\n\n\n\n