{"id":82961,"date":"2024-02-26T09:00:00","date_gmt":"2024-02-26T16:00:00","guid":{"rendered":"https:\/\/shanebarker.com\/?p=82961"},"modified":"2024-12-05T06:37:28","modified_gmt":"2024-12-05T13:37:28","slug":"social-media-audit","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/social-media-audit\/","title":{"rendered":"How to Conduct a Social Media Audit in 7 Easy Steps"},"content":{"rendered":"\n

Imagine you're on a road trip. You need to pull over at a rest stop a few times to check your map, refuel, and see if you're on the correct route or need to adjust your course.<\/p>\n\n\n\n

The same case applies to your social media presence. From time to time, you must assess your goals, optimize profiles, and determine whether you're achieving results or need to restrategize. <\/p>\n\n\n\n

Conducting a social media audit will help you determine if your content and brand initiatives are still resonating with your target audience, or if you need to work on some improvements if there are misalignments somewhere.<\/p>\n\n\n\n

According to a data report by Sprout Social, 65%<\/a> of consumers trust a brand with a solid social media presence. That means you must optimize your strategy to reach the right audience with the right content.<\/p>\n\n\n\n

Let's learn step-by-step how to run a social media audit. This will help you clearly understand your social media performance and its alignment with your goals.<\/p>\n\n\n\n

TL;DR: Quick Steps to Conducting a Social Media Audit<\/h2>\n\n\n\n
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  1. Set your social media audit goals. For example, your goal could be to drive 15% more traffic from social media to your website\u00a0 in Q2 of 2025.<\/li>\n\n\n\n
  2. Identify and take an inventory of your social media accounts.<\/li>\n\n\n\n
  3. Analyze specific performance metrics of your social media marketing campaigns and use analytics tools to get deeper insights. Some key metrics include post likes, comments, shares, and click-through rates (CTR).<\/li>\n\n\n\n
  4. Evaluate your social media content strategy \u2014 compare engagement across all content formats to find the type of content that drives maximum engagement.<\/li>\n\n\n\n
  5. Understand your social media audience demographics, interests, and behaviors to tailor your content to build strong connections.<\/li>\n\n\n\n
  6. Conduct a social media competitive analysis to understand the engagement strategies and content gaps of your competitors.<\/li>\n\n\n\n
  7. Implement changes and monitor progress over the next few weeks to gauge the effectiveness of your new social media strategy.<\/li>\n<\/ol>\n\n\n