{"id":74767,"date":"2023-06-05T17:14:13","date_gmt":"2023-06-05T17:14:13","guid":{"rendered":"https:\/\/shanebarker.com\/?p=74767"},"modified":"2023-06-05T17:14:15","modified_gmt":"2023-06-05T17:14:15","slug":"bloomreach-vs-klaviyo","status":"publish","type":"post","link":"https:\/\/shanebarker.com\/blog\/bloomreach-vs-klaviyo\/","title":{"rendered":"Bloomreach Engagement vs. Klaviyo: How to Use Them for Email Automation"},"content":{"rendered":"<style>.kadence-column_483cd2-2e{max-width:900px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column_483cd2-2e{-webkit-flex:0 1 900px;flex:0 1 900px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column_483cd2-2e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column_483cd2-2e > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.09);}.kadence-column_483cd2-2e > .kt-inside-inner-col,.kadence-column_483cd2-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_483cd2-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_483cd2-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column_483cd2-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_483cd2-2e > .kt-inside-inner-col{background-color:rgba(239, 187, 24, 0.1);}.kadence-column_483cd2-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_483cd2-2e{position:relative;}.kadence-column_483cd2-2e, .kt-inside-inner-col > .kadence-column_483cd2-2e:not(.specificity){margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column_483cd2-2e{-webkit-flex:0 1 900px;flex:0 1 900px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column_483cd2-2e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column_483cd2-2e{max-width:900px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column_483cd2-2e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_483cd2-2e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_1e8929-2a, .wp-block-kadence-advancedheading.kt-adv-heading_1e8929-2a[data-kb-block=\"kb-adv-heading_1e8929-2a\"]{display:block;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;background-color:rgba(239,187,24,0.4);}.wp-block-kadence-advancedheading.kt-adv-heading_1e8929-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1e8929-2a[data-kb-block=\"kb-adv-heading_1e8929-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_1e8929-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1e8929-2a\"><strong><strong>Quick Summary<\/strong><\/strong><\/span>\n\n\n\n<ul>\n<li>Bloomreach Engagement delivers personalized and optimized experiences across channels, including web, mobile, email, and SMS messages. It allows you to run retargeting ad campaigns across Facebook, Google, Adform, and Snapchat.<\/li>\n\n\n\n<li>Klaviyo is focused on helping you create, manage, and optimize email marketing and SMS campaigns.<\/li>\n\n\n\n<li>When choosing the better platform for your needs, you should consider your specific business needs, goals, budget, and technical requirements.<\/li>\n\n\n\n<li>If you're looking to deliver personalized commerce experiences across multiple channels, Bloomreach may be the better option. Klaviyo is a better choice for email and SMS marketing.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Personalization is the key to impressing your customers, compelling them to purchase and grow your business revenue. And for that, you need a robust customer data management and email automation platform in your arsenal.<\/p>\n\n\n\n<p>This search might have brought you to my guide on <strong>Bloomreach Engagement vs. Klaviyo<\/strong>.<\/p>\n\n\n\n<p>While both platforms offer more than just email automation features, they have their advantages and disadvantages.<\/p>\n\n\n\n<p>Bloomreach\u2019s all-in-one platform takes in and unifies data from both online and offline sources, helping you run real-time hyper-personalized marketing campaigns to increase engagement and loyalty, and drive in more revenue.<\/p>\n\n\n\n<p>Whereas, if you\u2019re just getting started with email automation and only want a basic level of personalization,<strong> Klaviyo\u2019s free plan <\/strong>may be a good starting point for you. But it is only free for up to 250 contacts and up to 500 emails per month.<\/p>\n\n\n\n<p>So, your choice of the better <a href=\"https:\/\/shanebarker.com\/blog\/email-marketing-automation\/\">email automation software<\/a> will depend on your needs and preferences, including:<\/p>\n\n\n\n<ul>\n<li>How many contacts or customers do you have?<\/li>\n\n\n\n<li>How much do you plan on growing your customer list?<\/li>\n\n\n\n<li>What is the size of your product catalog?<\/li>\n\n\n\n<li>How many emails or SMS messages do you want to send each month?<\/li>\n\n\n\n<li>What\u2019s your budget for an email automation software solution?<\/li>\n\n\n\n<li>How personalized do you want your marketing campaigns to be?<\/li>\n\n\n\n<li>How much do you value timely customer support?<\/li>\n\n\n\n<li>Is your current tech stack siloed or are all data sources connected in one single place?<\/li>\n\n\n\n<li>Would you like to stick to email and SMS or would you like to have more marketing channels in the near future?<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s discuss in detail what each of these platforms offers in terms of personalization, customer data intelligence, ease of use, and customer support. This will help you make an informed choice.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:rgba(239,187,24,0.1);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list{line-height:1.5em;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-table-of-content-wrap .kb-table-of-content-list .active > .kb-table-of-contents__entry{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id_bf34d9-87 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:rgba(239,187,24,0.1);}<\/style>\n\n\n<h2 class=\"wp-block-heading\">What is Bloomreach Engagement?<\/h2>\n\n\n\n<p><strong>Bloomreach Engagement (formerly Exponea) is a marketing automation platform powered by a customer data engine (CDE). It has customer data platform (CDP) capabilities that combine customer data, omnichannel automation, AI, and advanced analytics to achieve personalized real-time marketing that can boost revenue, customer engagement, and loyalty.<\/strong><\/p>\n\n\n\n<p>This software helps you gather and consolidate all your customer, event, and product data (both online & offline) into a single place and activate it to run email campaigns that is so personalized, they feel like magic.<\/p>\n\n\n\n<p><strong>Bloomreach Engagement offers the following features:<\/strong><\/p>\n\n\n\n<ul>\n<li>Email marketing<\/li>\n\n\n\n<li>SMS and mobile messaging (including WhatsApp)<\/li>\n\n\n\n<li>Mobile app marketing<\/li>\n\n\n\n<li>Web personalization<\/li>\n\n\n\n<li>Ad optimization (including Google, Facebook, Instagram, Snapchat, AdForm, and TikTok)<\/li>\n\n\n\n<li>Marketing intelligence and insights (advanced AI-powered tools, reporting, and analytics)<\/li>\n<\/ul>\n\n\n\n<p>It integrates seamlessly with most of the popular digital channels \u2014&nbsp; data warehouses, loyalty, customer service,&nbsp; and <a href=\"https:\/\/shanebarker.com\/blog\/crm-software-systems\/\">CRM tools<\/a>, analytics and <a href=\"https:\/\/shanebarker.com\/blog\/ecommerce-platforms\/\">ecommerce platforms<\/a> \u2014&nbsp; like a cherry on top. You can start using it seamlessly in collaboration with your existing business toolkit with the fastest time-to-value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Bloomreach Engagement Used For?<\/h2>\n\n\n\n<p>Bloomreach Engagement is built with a customer-first approach which helps you understand your customers like never before.<\/p>\n\n\n\n<p>You\u2019re assured that you can provide<strong> highly personalized and relevant experiences <\/strong>to your customers in every touchpoint and lifecycle stage. With increased loyalty as a result, you can also expect increased revenue, growing your business multifold.<\/p>\n\n\n\n<p><strong>You can use Bloomreach Engagement for a variety of purposes:<\/strong><\/p>\n\n\n\n<ul>\n<li>Collect data from both known and anonymous users. Unlike some marketing automation tools, Bloomreach starts building out these profiles even before they become known users of brands, resulting in more data to better personalize their brand experiences.<\/li>\n\n\n\n<li>Create granular and advanced segmentation at scale even during peak seasons such as Black Friday or Cyber Monday.<\/li>\n\n\n\n<li>Create relevant and engaging experiences for your customers at every touchpoint and stage of their buying journeys.<\/li>\n\n\n\n<li>Build, automate, and measure the performance of your email, SMS, mobile app, ads, and web campaigns in one place. Choose from a library of beautiful pre-defined templates or create your own masterpiece with intuitive visual editors or HTML.<\/li>\n\n\n\n<li>Use Pre-built sign-up units to grow your email subscriber list and SMS base, and keep it healthy with built-in preference centers, consent management, and TCPA list validation services.&nbsp;<\/li>\n\n\n\n<li>Customize zero-party data collection banners to gather additional preferences and information to make your campaigns more personal.<\/li>\n\n\n\n<li>Achieve a 99% inbox placement rate with their deliverability and IP warm-up support. Rely on their strong history of GDPR\/CCPA compliance and their Smart Frequency Policy which keeps your subscribers happy by selectively managing cadence based on customer engagement.&nbsp;<\/li>\n\n\n\n<li>Create omnichannel journeys seamlessly in one single screen with their drag-and-drop editor. Preview, A\/B test, and optimize at any point with just a few clicks.&nbsp;<\/li>\n\n\n\n<li>Start with the channels that you want and turn more on or off as you go. Basically, get the flexibility to start from anywhere and grow from there.<\/li>\n\n\n\n<li>Leverage real-time data and AI to predict your customer\u2019s behavior, such as their next purchase, the possibility of churn, the best channel for conversion, or what they\u2019re most likely to buy during a session.<\/li>\n\n\n\n<li>\u200b\u200bPersonalize email, SMS, or onsite banners with dynamic product recommendations. Show each customer what they\u2019re more interested in, never leaving money on the table.<\/li>\n\n\n\n<li>Launch out-of-the-box campaigns, workflows, and analytics designed by Bloomreach\u2019s commerce experts to drive revenue and customer satisfaction.<\/li>\n\n\n\n<li>Plug & Play is a collection of top-performing and ready-to-launch use cases that deliver quick value with minimal effort. These include welcome automation workflow, birthday campaigns, abandoned cart recovery with product personalization, and more.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_b1d717-a1{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_b1d717-a1 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_b1d717-a1 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_b1d717-a1 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_b1d717-a1 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_b1d717-a1 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_b1d717-a1 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_b1d717-a1 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_b1d717-a1 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_b1d717-a1\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_9b7e58-e2.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_9b7e58-e2.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_9b7e58-e2 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Try Bloomreach Engagement<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is Klaviyo?<\/h2>\n\n\n\n<p><strong>Klaviyo is an email automation and growth marketing tool used for delivering personalized messages and experiences to your customers.<\/strong> It comes with a powerful customer data platform (CDP) to help you understand your customer better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Klaviyo Used For?<\/h2>\n\n\n\n<p>Klaviyo helps you drive more personalized experiences across different marketing channels like email, SMS, and push notifications.<\/p>\n\n\n\n<p><strong>You can use Klaviyo for a variety of purposes, which include:<\/strong><\/p>\n\n\n\n<ul>\n<li>Create detailed customer profiles and segments of your audience.<\/li>\n\n\n\n<li>Build and automate email and SMS campaigns using a drag-and-drop automation builder.<\/li>\n\n\n\n<li>Run email campaigns using pre-designed, professional templates.<\/li>\n\n\n\n<li>Give personalized product recommendations to your customers.<\/li>\n\n\n\n<li>Use advanced segmentation in your campaigns to maximize repeat sales and order values.<\/li>\n\n\n\n<li>Grow your email list using targeted forms and banners based on the time a user spends on a page, the number of visits, etc.<\/li>\n\n\n\n<li>Test your emails, forms, and text messages to learn the <a href=\"https:\/\/shanebarker.com\/blog\/improve-customer-service\/\">best ways to communicate with your customers<\/a>.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_768ca8-a9{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_768ca8-a9 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_768ca8-a9 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_768ca8-a9 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_768ca8-a9 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_768ca8-a9 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_768ca8-a9 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_768ca8-a9 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_768ca8-a9 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_768ca8-a9\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_2648e9-7e.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_2648e9-7e.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_2648e9-7e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Try Klaviyo Now!<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Bloomreach Engagement vs. Klaviyo: Their Features Compared<\/h2>\n\n\n\n<p>Before I discuss what makes Bloomreach Engagement and Klaviyo stand out as email marketing automation platforms, let\u2019s take a look at <strong>a quick overview of their key features<\/strong>.<\/p>\n\n\n\n<div class=\"wptb-table-container wptb-table-75095\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-75095\" data-wptb-version=\"1.6.4\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-table-preview-head wptb-element-main-table_setting-1802\" data-reconstraction=\"1\" data-wptb-adaptive-table=\"0\" data-wptb-table-tds-sum-max-width=\"348\" data-wptb-cells-width-auto-count=\"3\" style=\"display: table;\" data-table-columns=\"3\" role=\"table\" data-wptb-responsive-directives=\"eyJyZXNwb25zaXZlRW5hYmxlZCI6dHJ1ZSwicmVzcG9uc2l2ZU1vZGUiOiJhdXRvIiwicHJlc2VydmVSb3dDb2xvciI6ZmFsc2UsInJlbGF0aXZlV2lkdGgiOiJ3aW5kb3ciLCJtb2RlT3B0aW9ucyI6eyJhdXRvIjp7InRvcFJvd0FzSGVhZGVyIjp7ImRlc2t0b3AiOmZhbHNlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInN0YXRpY1RvcFJvdyI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sImNlbGxTdGFja0RpcmVjdGlvbiI6eyJkZXNrdG9wIjoicm93IiwidGFibGV0Ijoicm93IiwibW9iaWxlIjoicm93In0sImNlbGxzUGVyUm93Ijp7ImRlc2t0b3AiOjEsInRhYmxldCI6MiwibW9iaWxlIjoxfX19LCJicmVha3BvaW50cyI6eyJkZXNrdG9wIjp7Im5hbWUiOiJkZXNrdG9wIiwid2lkdGgiOjEwMjR9LCJ0YWJsZXQiOnsibmFtZSI6InRhYmxldCIsIndpZHRoIjo3MDB9LCJtb2JpbGUiOnsibmFtZSI6Im1vYmlsZSIsIndpZHRoIjozMDB9fX0=\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOiIiLCJib3JkZXJSYWRpdXNlcyI6eyJhbGwiOmZhbHNlfX19\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-apply-table-container-max-width=\"1\" data-wptb-table-container-max-width=\"900\"><tbody><tr class=\"wptb-row wptb-table-head\" style=\"background-color: rgb(221, 153, 51);\" data-wptb-bg-color=\"#DD9933\"><td class=\"wptb-cell\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-y-index=\"0\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-2\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-y-index=\"0\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-3\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Bloomreach Engagement<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-y-index=\"0\" data-sorted-vertical=\"ask-disabled\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-4\" style=\"color: rgb(255, 255, 255); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Klaviyo<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" data-wptb-bg-color=\"\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Name\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"1\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-6\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Built-in customer data platform (CDP)<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Position\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"1\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-3\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Office\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"1\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-2\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" data-wptb-bg-color=\"\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Name\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"2\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-7\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Real-time segmentation at scale<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Position\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"2\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-5\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Office\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"2\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-4\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"15\" width=\"15\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2022\/06\/wrong-15.png\" style=\"width: 100%;\" alt=\"no\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" data-wptb-bg-color=\"\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Name\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"3\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-8\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">Email marketing<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Position\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"3\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-6\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Office\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"3\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-1\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" data-wptb-bg-color=\"\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Name\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"4\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-5\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: left;\">SMS marketing<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Position\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"4\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-8\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"true\" style=\"padding: 8px;\" data-wptb-title-column=\"Office\" data-wptb-title-column-font-size=\"\" data-wptb-title-column-color=\"rgb(255, 255, 255)\" data-wptb-title-background-color=\"rgb(221, 153, 51)\" data-wptb-title-align=\"center\" data-y-index=\"4\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-7\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"5\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-9\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Sign-up forms and banners<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"5\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-10\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Personalized for each customer\/visitor<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"5\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-11\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Same for all visitors<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"6\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-12\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Ads and retargeting<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"6\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-13\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Facebook\/Instagram<\/p><p style=\"text-align: center;\">Google Ads<\/p><p style=\"text-align: center;\">Adform<\/p><p style=\"text-align: center;\">Snapchat<\/p><p style=\"text-align: center;\">TikTok<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"6\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-14\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Facebook\/Instagram<\/p><p style=\"text-align: center;\">Google Ads<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"7\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-15\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Web personalization<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"7\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-9 wptb-elem-placeholder\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none;\">                <span class=\"wptb-icon-image-button\">                    <svg class=\"wptb-draggable-prototype\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 489.4 489.4\" width=\"40px\" height=\"50px\">                        <path d=\"M0 437.8c0 28.5 23.2 51.6 51.6 51.6h386.2c28.5 0 51.6-23.2                               51.6-51.6V51.6c0-28.5-23.2-51.6-51.6-51.6H51.6C23.1 0 0 23.2 0                               51.6 0 51.6 0 437.8 0 437.8zM437.8 464.9H51.6c-14.9                               0-27.1-12.2-27.1-27.1v-64.5l92.8-92.8 79.3 79.3c4.8 4.8                               12.5 4.8 17.3 0l143.2-143.2 107.8 107.8v113.4C464.9 452.7 452.7                               464.9 437.8 464.9zM51.6 24.5h386.2c14.9 0 27.1 12.2 27.1                               27.1v238.1l-99.2-99.1c-4.8-4.8-12.5-4.8-17.3 0L205.2                               333.8l-79.3-79.3c-4.8-4.8-12.5-4.8-17.3 0l-84.1 84.1v-287C24.5                               36.7 36.7 24.5 51.6 24.5z\"><\/path>                        <path d=\"M151.7 196.1c34.4 0 62.3-28 62.3-62.3s-28-62.3-62.3-62.3 -62.3                               28-62.3 62.3S117.3 196.1 151.7 196.1zM151.7 96c20.9 0 37.8 17 37.8                               37.8s-17 37.8-37.8 37.8 -37.8-17-37.8-37.8S130.8 96 151.7 96z\"><\/path>                    <\/svg>                    <span>Insert Image<\/span>                <\/span>                <img class=\"wptb-image-element-dummy wptb-image-element-target\">            <\/span>        <\/div><\/div><div class=\"wptb-image-container wptb-ph-element wptb-element-image-10\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"7\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-11\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"15\" width=\"15\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2022\/06\/wrong-15.png\" style=\"width: 100%;\" alt=\"no\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"8\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-18\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Mobile app marketing<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"8\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-19\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Push notifications<\/p><p style=\"text-align: center;\">App inbox<\/p><p style=\"text-align: center;\">In-app messages<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"8\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-20\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Push notifications<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"9\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-21\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Omnichannel marketing<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"9\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-14\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"9\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-12\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"10\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-24\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>A\/B testing<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"10\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-13\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"10\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-15\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"11\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-25\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Product recommendations<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"11\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-16\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"11\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-17\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"12\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-28\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Pre-built template library<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"12\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-18\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"12\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-19\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"13\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-31\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Analytics and reporting<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"13\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-21\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-32\"><div class=\"\" style=\"position: relative;\"><p><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"13\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-20\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"14\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-34\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Predictive data at the customer level<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"14\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-22\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"30\" width=\"30\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2023\/02\/check.png\" style=\"width: 100%;\" alt=\"yes\" title=\"\">            <\/span>        <\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"14\"><div class=\"wptb-image-container wptb-ph-element wptb-element-image-23\" data-wptb-image-alignment=\"center\"><div class=\"wptb-image-wrapper\">            <span class=\"wptb-link-target\" style=\"float: none; width: 10%;\">                                <img decoding=\"async\" class=\"wptb-image-element-target\" height=\"15\" width=\"15\" src=\"\/\/shanebarker.com\/wp-content\/uploads\/2022\/06\/wrong-15.png\" style=\"width: 100%;\" alt=\"no\" title=\"\">            <\/span>        <\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"15\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-37\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Third-party integrations<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"15\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-38\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">130+ built-in integrations with tools like Shopify, Magento, BigCommerce, Salesforce, Mailchimp, Yotpo, Google Analytics, Zendesk, Movable Ink, and more.<\/p><p style=\"text-align: center;\">More custom integrations are possible.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"15\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-39\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">300+ built-in integrations with tools like Shopify, Magento, BigCommerce, Salesforce, Stripe, and GRIN<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"0\" data-y-index=\"16\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-40\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p>Customer support<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"1\" data-y-index=\"16\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-41\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Bloomreach Help Center, email and live chat support<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" style=\"padding: 8px;\" data-x-index=\"2\" data-y-index=\"16\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-42\" style=\"color: rgb(74, 85, 104); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Email support for the first 60 days with its free plan<\/p><p style=\"text-align: center;\">Email and chat support with its paid plans<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n\n\n\n<p>Now that you\u2019ve got an idea of what these platforms offer, <strong>let me show you:<\/strong><\/p>\n\n\n\n<ul>\n<li>A glimpse of the user interface of these automation tools<\/li>\n\n\n\n<li>The key features of Bloomreach Engagement and Klaviyo<\/li>\n\n\n\n<li>What makes them unique and different from each other<\/li>\n\n\n\n<li>How to use them to run personalized campaigns<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Run Personalized Omnichannel Marketing Campaigns<\/h3>\n\n\n\n<p>Based on my testing, <strong>both Bloomreach Engagement and Klaviyo allow you to run personalized campaigns across email, SMS, in-app, and web<\/strong>.<\/p>\n\n\n\n<p>Bloomreach Engagement makes real-time and advanced personalized marketing simple and measurable. It makes it easy to run, manage, test, and optimize different types of campaigns and workflows across multiple channels from one single dashboard.<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul>\n<li>Email campaigns<\/li>\n\n\n\n<li>SMS campaigns<\/li>\n\n\n\n<li>Mobile App campaigns<\/li>\n\n\n\n<li>Web personalization<\/li>\n\n\n\n<li>Ad optimization and retargeting campaigns<\/li>\n<\/ul>\n\n\n\n<p>You can track all campaigns under the \u201c<strong>Campaigns<\/strong>\u201d tab in your Bloomreach dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaigns-1024x522.png\" alt=\"Bloomreach campaigns\" class=\"wp-image-74924\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaigns-1024x522.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaigns-768x392.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaigns-150x77.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaigns.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For omnichannel campaigns, you can build end-to-end customer journeys under one single screen in \u201c<strong>Scenarios<\/strong>.\u201d<\/p>\n\n\n\n<p>Here you can create, manage, and execute targeted campaigns across channels (email, SMS, web, mobile app, offline).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/plan-and-execute-targeted-campaigns-across-channels-1024x634.png\" alt=\"Plan and execute targeted campaigns across channels\" class=\"wp-image-74925\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/plan-and-execute-targeted-campaigns-across-channels-1024x634.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/plan-and-execute-targeted-campaigns-across-channels-768x476.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/plan-and-execute-targeted-campaigns-across-channels-150x93.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/plan-and-execute-targeted-campaigns-across-channels.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Personalize workflows for each customer with real-time triggers, customer segments, and conditions. Bloomreach also lets you A\/B test and optimize customer journeys across channels at any point.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/trigger-based-campaign-planning-1024x495.png\" alt=\"Trigger based campaign planning\" class=\"wp-image-74926\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/trigger-based-campaign-planning-1024x495.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/trigger-based-campaign-planning-768x371.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/trigger-based-campaign-planning-150x73.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/trigger-based-campaign-planning.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>With Klaviyo, you can create:<\/strong><\/p>\n\n\n\n<ul>\n<li>Email campaigns<\/li>\n\n\n\n<li>SMS campaigns<\/li>\n\n\n\n<li>Sign-up forms and banners<\/li>\n\n\n\n<li>Limited mobile push notifications<\/li>\n<\/ul>\n\n\n\n<p>Just like Bloomreach, Klaviyo also offers a unified dashboard to see all of your email and SMS campaigns in one place. You can create a new campaign by clicking on the \u201c<strong>Create Campaign<\/strong>\u201d button at the top-right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-campaigns-1024x523.png\" alt=\"Klaviyo campaigns\" class=\"wp-image-74928\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-campaigns-1024x523.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-campaigns-768x392.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-campaigns-150x77.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-campaigns.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Klaviyo also lets you <strong>create and test sign-up forms and banners<\/strong> to help grow your email list. But unlike Bloomreach, Klaviyo\u2019s sign-up forms are generic and not personalized to each customer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-form-builder.png\" alt=\"Klaviyo form builder\" class=\"wp-image-74930\" width=\"672\" height=\"606\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-form-builder.png 896w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-form-builder-768x693.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-form-builder-150x135.png 150w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>You can also target these forms and banners to visitors from a specific list or segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create Email Campaigns From Scratch or Use Templates<\/h3>\n\n\n\n<p>Creating email campaigns on Bloomreach is easier than you think. Just go to \u201c<strong>Campaigns<\/strong>\u201d &gt; \u201c<strong>Email campaigns<\/strong>\u201d from the left sidebar of your dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"540\" height=\"548\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-campaigns.png\" alt=\"Bloomreach email campaigns\" class=\"wp-image-74931\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-campaigns.png 540w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-campaigns-96x96.png 96w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-campaigns-150x152.png 150w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure>\n\n\n\n<p>Click on \u201c<strong>Create new.<\/strong>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"214\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-create-new-email-campaign-1024x214.png\" alt=\"Bloomreach - create new email campaign\" class=\"wp-image-74932\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-create-new-email-campaign-1024x214.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-create-new-email-campaign-768x161.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-create-new-email-campaign-150x31.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-create-new-email-campaign.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A pop-up will appear. You\u2019ll get three options:<\/p>\n\n\n\n<ol>\n<li>Use an interactive visual builder to create your email campaign.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-visual-builder-1024x646.png\" alt=\"Bloomreach email visual builder\" class=\"wp-image-74933\" width=\"768\" height=\"485\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-visual-builder-1024x646.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-visual-builder-768x485.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-visual-builder-150x95.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-visual-builder.png 1046w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<ol start=\"2\">\n<li>Import a pre-built HTML template designed by your team.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-html-editor.png\" alt=\"Bloomreach email HTML editor\" class=\"wp-image-74934\" width=\"843\" height=\"524\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-html-editor.png 843w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-html-editor-768x477.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-html-editor-150x93.png 150w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<ol start=\"3\">\n<li>Use an existing Bloomreach email template or one of the project templates you saved earlier.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-templates-1024x715.png\" alt=\"Bloomreach email templates\" class=\"wp-image-74935\" width=\"768\" height=\"536\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-templates-1024x715.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-templates-768x536.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-templates-150x105.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-templates.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Whether you start from scratch or use an existing template, Bloomreach lets you customize everything from your logo to the color palette, email content width, images, and your message for the recipients.<\/p>\n\n\n\n<p>You can <strong>test and preview your customized campaign across 50+ devices<\/strong> before setting the campaign live.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-testing-1024x512.png\" alt=\"Bloomreach email testing\" class=\"wp-image-74937\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-testing-1024x512.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-testing-768x384.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-testing-150x75.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-testing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you\u2019re creating an omnichannel campaign, you can also create and\/or edit an email directly in <strong>\u201cScenarios\u201d. <\/strong>That way, you won\u2019t have to leave the omnichannel orchestration. Pretty cool, right?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-scenarios-1024x647.png\" alt=\"Bloomreach scenarios\" class=\"wp-image-74938\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-scenarios-1024x647.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-scenarios-768x485.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-scenarios-150x95.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-scenarios.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>With Bloomreach Engagement, you can:<\/strong><\/p>\n\n\n\n<ul>\n<li>Target each audience segment with relevant and contextual messages and offers. Use customer properties, computed attributes, behavioral triggers, or any desired metric to match your audience to the right campaign.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/customer-segmentation-in-bloomreach-engagement-1024x389.png\" alt=\"customer segmentation in Bloomreach Engagement\" class=\"wp-image-74939\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/customer-segmentation-in-bloomreach-engagement-1024x389.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/customer-segmentation-in-bloomreach-engagement-768x292.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/customer-segmentation-in-bloomreach-engagement-150x57.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/customer-segmentation-in-bloomreach-engagement.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/segmentations-1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<ul>\n<li>Keep your audience segments updated in real-time, even during peak times like Black Friday.<\/li>\n\n\n\n<li>Personalize emails at an individual level using AI to ensure each customer resonates with them.\n<ul>\n<li>AI Product Recommendations to always show what customers find relevant<\/li>\n\n\n\n<li>AI Content Generation to speed up and enhance creative writing<\/li>\n\n\n\n<li>Optimal Send Time to discover the best time to engage every customer via email<\/li>\n\n\n\n<li><img decoding=\"async\" width=\"700\" height=\"168\" class=\"wp-image-74940\" style=\"width: 700px;\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-optimal-send-time.png\" alt=\"Bloomreach optimal send time\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-optimal-send-time.png 1042w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-optimal-send-time-1024x246.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-optimal-send-time-768x184.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-optimal-send-time-150x36.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/li>\n\n\n\n<li>Bloomreach Predictions to predict the customer\u2019s next action, such as best channel prediction, which predicts which customers are best reached via email or SMS<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Choose from a library of predefined templates or create your own masterpiece by using their intuitive drag-and-drop visual email builder or the HTML editor.<\/li>\n\n\n\n<li>Design, preview, and test emails for individual customers and specific devices.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-ab-testing-1024x510.png\" alt=\"Bloomreach email A\/B testing\" class=\"wp-image-74944\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-ab-testing-1024x510.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-ab-testing-768x383.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-ab-testing-150x75.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-email-ab-testing.png 1058w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>Set email frequency on auto mode and manage them based on customer engagement.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ll talk more about some of these in the coming sections.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_355011-cd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_355011-cd .kt-button{font-weight:normal;font-style:normal;}.kt-btns_355011-cd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_355011-cd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_355011-cd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_355011-cd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_355011-cd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_355011-cd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_355011-cd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_355011-cd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_8b17cb-a1.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_8b17cb-a1.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_8b17cb-a1 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement?spz=learn_orig\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Send Personalized Emails with Bloomreach<\/span><\/a><\/div>\n\n\n\n<p><strong>How to create an email campaign with Klaviyo<\/strong>.<\/p>\n\n\n\n<p>The process is almost similar to what we did with Bloomreach. On your Klaviyo dashboard, find and click the \u201c<strong>Create Campaign<\/strong>\u201d button located at the top-right corner.&nbsp;<\/p>\n\n\n\n<p>A pop-up will appear, asking you about the<strong> type of campaign<\/strong> you want to create.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-new-campaign-1024x402.png\" alt=\"Klaviyo - create new campaign\" class=\"wp-image-74946\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-new-campaign-1024x402.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-new-campaign-768x301.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-new-campaign-150x59.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-new-campaign.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Choose whether you want to create an email or an SMS campaign and click on the \u201c<strong>Create Campaign<\/strong>\u201d button. It will take you to the campaign box where you can fill in your campaign details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-email-campaign-1024x477.png\" alt=\"Klaviyo - create email campaign\" class=\"wp-image-74947\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-email-campaign-1024x477.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-email-campaign-768x358.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-email-campaign-150x70.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-email-campaign.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Next, provide all the necessary information of your email campaign. It could be text-only or you can add visual elements using<strong> Klaviyo\u2019s drag-and-drop editor<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-campaign-builder-1024x433.png\" alt=\"Klaviyo email campaign builder\" class=\"wp-image-74948\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-campaign-builder-1024x433.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-campaign-builder-768x324.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-campaign-builder-150x63.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-campaign-builder.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you click on the \u201c<strong>Drag and Drop<\/strong>\u201d function, Klaviyo will allow you to pick a pre-designed template and customize it to fit your brand\u2019s needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"994\" height=\"642\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-templates.png\" alt=\"Klaviyo email templates\" class=\"wp-image-74949\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-templates.png 994w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-templates-768x496.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-templates-150x97.png 150w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<p>Add your brand\u2019s logo, content, messaging, and any special offer to the template. See how the email will look on desktop and mobile devices.&nbsp;<\/p>\n\n\n\n<p>Based on my testing, Klaviyo\u2019s drag-and-drop email editor is really smooth and easy to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-customize-email-template-1024x673.png\" alt=\"Klaviyo - customize email template\" class=\"wp-image-74951\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-customize-email-template-1024x673.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-customize-email-template-768x505.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-customize-email-template-150x99.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-customize-email-template.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click on \u201c<strong>Save and Exit<\/strong>\u201d when the template satisfies your creative judgment.<\/p>\n\n\n\n<p>Klaviyo will ask you to review your campaign before sending it out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"838\" height=\"538\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/Klaviyo-review-your-email-campaign.png\" alt=\"Klaviyo - review your email campaign\" class=\"wp-image-74953\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/Klaviyo-review-your-email-campaign.png 838w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/Klaviyo-review-your-email-campaign-768x493.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/Klaviyo-review-your-email-campaign-150x96.png 150w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p>Once done, you can <strong>schedule or send<\/strong> your emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Drive Actions with Personalized SMS and Mobile App Messaging Campaigns<\/h3>\n\n\n\n<p>Want your customers to take actions like completing their purchase or placing a repeat order?<\/p>\n\n\n\n<p>Well-timed SMS messages and mobile app communications such as in-app messages, app inboxes, and push notifications with personalized content can help you drive those actions.<\/p>\n\n\n\n<p>Bloomreach Engagement lets you:<\/p>\n\n\n\n<ul>\n<li>Identify key target segments based on any metric and calculate aggregated data to drive repeat visits and timely purchases, never missing an opportunity.<\/li>\n\n\n\n<li>Deliver SMS, MMS, and WhatsApp hyper-personalized and relevant messages by using zero- and first-party data.<\/li>\n\n\n\n<li>Send engaging mobile app communications within the app environment such as in-app messages like pop-ups or banners. This is great for customers who have blocked their push notifications.<br><br>Since the app allows you to add an inbox, you can now send push notifications and store personalized notifications in one place.<\/li>\n\n\n\n<li>Send product updates, time-sensitive messages, order confirmations, seasonal promotions, special announcements, abandoned cart notifications, and more.<\/li>\n\n\n\n<li>Track replies to your SMS and MMS messages for further automated, triggered responses.<\/li>\n\n\n\n<li>Offer a consistent omnichannel experience.<\/li>\n\n\n\n<li>Allow your customers to select the topics they\u2019re interested in, manage their subscription preferences, and set the frequency with which they\u2019ll receive mobile messages.<\/li>\n\n\n\n<li>Increase your subscriber list or gather zero-party data and preferences through customizable web layers (i.e., banners) for best-in-class personalization.<\/li>\n<\/ul>\n\n\n\n<p>Go to \u201c<strong>Campaigns<\/strong>\u201d &gt; <strong>\u201cSMS campaigns<\/strong>\u201d and create an SMS or MMS using Bloomreach\u2019s WYSIWYG editor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-campaigns.png\" alt=\"Bloomreach SMS campaigns\" class=\"wp-image-74954\" width=\"550\" height=\"714\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-campaigns.png 733w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-campaigns-150x195.png 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p>If you don\u2019t want to start from scratch, you can also select one of the <strong>predefined SMS templates<\/strong> for use cases like:<\/p>\n\n\n\n<ul>\n<li>Welcoming new subscribers<\/li>\n\n\n\n<li>Announcing discount offers<\/li>\n\n\n\n<li>Recovering abandoned carts with discount offers<\/li>\n\n\n\n<li>Alerting price drop<\/li>\n\n\n\n<li>Notifying when products are back in stock<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-templates-1024x510.png\" alt=\"Bloomreach SMS templates\" class=\"wp-image-74955\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-templates-1024x510.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-templates-768x383.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-templates-150x75.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-sms-templates.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bloomreach SMS campiagn\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/iAyaKHkmjt8?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For in-app messages, go to \u201c<strong>Campaigns<\/strong>\u201d &gt; \u201c<strong>In-app messages<\/strong>\u201d and create a new in-app message campaign or modify an existing campaign by selecting it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-campaign-1024x522.png\" alt=\"Bloomreach in-app messages campaign\" class=\"wp-image-74957\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-campaign-1024x522.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-campaign-768x392.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-campaign-150x77.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-campaign.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can edit the title, body text, button copy, and visuals of your in-app messages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-customization-1024x657.jpg\" alt=\"Bloomreach in-app messages customization\" class=\"wp-image-74958\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-customization-1024x657.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-customization-768x493.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-customization-150x96.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-in-app-messages-customization.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bloomreach Engagement lets you preview how your message will look in the app inboxes of your target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-message-preview-1024x657.jpg\" alt=\"Bloomreach app inbox message preview\" class=\"wp-image-74959\" width=\"768\" height=\"493\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-message-preview-1024x657.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-message-preview-768x493.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-message-preview-150x96.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-message-preview.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-messages-preview-1024x761.jpg\" alt=\"Bloomreach app inbox messages preview\" class=\"wp-image-74960\" width=\"768\" height=\"571\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-messages-preview-1024x761.jpg 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-messages-preview-768x571.jpg 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-messages-preview-150x112.jpg 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-app-inbox-messages-preview.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Similarly, you can plan and preview mobile push notifications using the Bloomreach Engagement dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"870\" height=\"957\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-mobile-push-notification-campaign.png\" alt=\"Bloomreach mobile push notification campaign\" class=\"wp-image-74961\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-mobile-push-notification-campaign.png 870w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-mobile-push-notification-campaign-768x845.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-mobile-push-notification-campaign-150x165.png 150w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p>Similarly, Klaviyo allows you to use SMS or text marketing to <a href=\"https:\/\/shanebarker.com\/blog\/increase-ecommerce-sales\/\">increase your ecommerce growth<\/a> and customer retention.<\/p>\n\n\n\n<p><strong>Here\u2019s what you can do with Klaviyo SMS marketing:<\/strong><\/p>\n\n\n\n<ul>\n<li>Give tap-to-subscribe welcome offers to your customers.<\/li>\n\n\n\n<li>Tell them about new product announcements.<\/li>\n\n\n\n<li>Provide details about coupons and time-sensitive sales promotions.<\/li>\n\n\n\n<li>Send purchase follow-ups and support surveys.<\/li>\n\n\n\n<li>Send \u201cback-in-stock\u201d and \u201cprice drop\u201d alerts about products the customer showed interest in.<\/li>\n\n\n\n<li>Strengthen your relationships with built-in contact cards to respond to customers who text you back.<\/li>\n\n\n\n<li>Get actionable SMS marketing reports.<\/li>\n<\/ul>\n\n\n\n<p>To create your first SMS campaign with Klaviyo, go to \u201c<strong>Create Campaign<\/strong>\u201d &gt; \u201c<strong>SMS<\/strong>\u201d &gt; \u201c<strong>Set up SMS<\/strong>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-sms-campaign-1024x466.png\" alt=\"Klaviyo - create SMS campaign\" class=\"wp-image-74962\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-sms-campaign-1024x466.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-sms-campaign-768x349.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-sms-campaign-150x68.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-create-sms-campaign.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Choose the countries you want to send SMS messages to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"684\" height=\"620\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-details.png\" alt=\"Klaviyo sms campaign details\" class=\"wp-image-74963\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-details.png 684w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-details-150x136.png 150w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<p>Fill out your company information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"641\" height=\"769\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-camapign-builder.png\" alt=\"Klaviyo SMS camapign builder\" class=\"wp-image-74964\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-camapign-builder.png 641w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-camapign-builder-150x180.png 150w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/figure>\n\n\n\n<p>You can see how your message will look on your customer\u2019s smartphone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-1024x378.png\" alt=\"Klaviyo SMS campaign builder\" class=\"wp-image-74967\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-1024x378.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-768x284.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-150x55.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder.png 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You\u2019re almost done. Just upload your SMS subscribers list or create a form to encourage new SMS subscriptions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"788\" height=\"437\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-2-1.png\" alt=\"Klaviyo SMS campaign builder\" class=\"wp-image-74966\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-2-1.png 788w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-2-1-768x426.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-sms-campaign-builder-2-1-150x83.png 150w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. A\/B Test Your Campaigns for Maximum ROI<\/h3>\n\n\n\n<p>You can easily A\/B test two or more variants of your email and SMS campaigns with Bloomreach. It allows you to decide the distribution ratio of different campaign variations and the winning combination.<\/p>\n\n\n\n<p><strong>There are two types of A\/B tests in Bloomreach Engagement:<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>Automatic winner\/traffic distribution:<\/strong> You can let Bloomreach Engagement choose the more effective variant, which will automatically run for most of the audience.<\/li>\n\n\n\n<li><strong>Custom distribution: <\/strong>You can manually specify the distribution for the probability of occurrence for each variant.<\/li>\n<\/ol>\n\n\n\n<p>To set up an A\/B test for email campaigns, navigate the \u201c<strong>A\/B Test Setup tab<\/strong>&#8221; under \u201c<strong>DESIGN<\/strong>.\u201d<\/p>\n\n\n\n<p>You can choose between two types of tests: Automatic winner distribution or Custom distribution. Read more on A\/B tests in our detailed guide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-test-email-campaign-variants-1024x541.png\" alt=\"Bloomreach - A\/B test email campaign variants\" class=\"wp-image-74969\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-test-email-campaign-variants-1024x541.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-test-email-campaign-variants-768x406.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-test-email-campaign-variants-150x79.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-test-email-campaign-variants.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To set up A\/B testing, you have to enable the A\/B testing feature by turning on the button in the set-up or by clicking the &#8220;<strong>Enable A\/B test<\/strong>&#8221; button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"305\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-enabling-ab-testing-1024x305.png\" alt=\"Bloomreach enabling A\/B testing\" class=\"wp-image-74970\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-enabling-ab-testing-1024x305.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-enabling-ab-testing-768x229.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-enabling-ab-testing-150x45.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-enabling-ab-testing.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To navigate between the designs for each variant or add new variants, use the A\/B test menu in the top-right of your email editor. You can switch between the different variants and design the campaign for each version separately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-testing-variant-1024x290.png\" alt=\"Bloomreach A\/B testing variant\" class=\"wp-image-74968\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-testing-variant-1024x290.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-testing-variant-768x218.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-testing-variant-150x43.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ab-testing-variant.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Something similar to A\/B testing but more sophisticated within Bloomreach is \u201c<strong>contextual personalization<\/strong>.\u201d This is an AI-powered feature that sends the variant that resonates better with each individual customer instead of sending the winning variant to all customers.<\/p>\n\n\n\n<p>For example, if you\u2019d like to show a banner with an attractive offer such as \u201cGet 10% off\u201d or \u201cGet free shipping,\u201d contextual personalization will analyze your customer data and automatically show any one of them to the appropriate customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-contextual-personaliation-in-ab-testing-1024x457.png\" alt=\"Bloomreach contextual personaliation in A\/B testing\" class=\"wp-image-74972\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-contextual-personaliation-in-ab-testing-1024x457.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-contextual-personaliation-in-ab-testing-768x342.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-contextual-personaliation-in-ab-testing-150x67.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-contextual-personaliation-in-ab-testing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Klaviyo also lets you <strong>A\/B test your campaign content and the send time<\/strong>. You just need to click on the \u201c<strong>Create A\/B Test<\/strong>\u201d button while creating your campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-ab-testing-email-campaign-1024x561.png\" alt=\"Klaviyo A\/B testing email campaign\" class=\"wp-image-74974\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-ab-testing-email-campaign-1024x561.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-ab-testing-email-campaign-768x420.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-ab-testing-email-campaign-150x82.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-ab-testing-email-campaign.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fill out the required details and you\u2019re done.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-ab-testing-1024x624.png\" alt=\"Klaviyo email A\/B testing\" class=\"wp-image-74975\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-ab-testing-1024x624.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-ab-testing-768x468.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-ab-testing-150x91.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-email-ab-testing.png 1197w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I think both Bloomreach and Klaviyo are good as far as A\/B testing is concerned. However, Bloomreach also lets you add A\/B testing as a node within scenarios (their omni channel orchestration tool) so that you don\u2019t have to leave the page that you\u2019re working on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Build Valuable Relationships with Smarter Segmentation<\/h3>\n\n\n\n<p>Bloomreach\u2019s segment and audience builder is the first step toward delivering experiences that are relevant and contextual to each customer and potential buyer.<\/p>\n\n\n\n<p><strong>It allows you to segment your customers and audience into smaller groups based on:<\/strong><\/p>\n\n\n\n<ul>\n<li>Common characteristics or activities<\/li>\n\n\n\n<li>Demographic attributes such as age, gender, geographic location, etc.<\/li>\n\n\n\n<li>Interests and purchasing behaviors<\/li>\n\n\n\n<li>Real-time customer data regardless of which channel (offline or online) they interacted with you<\/li>\n\n\n\n<li>Predictions of the customer intent to take an action, such as buying a product or becoming a lapsing customer<\/li>\n\n\n\n<li>Number of purchases a customer has made in a defined period of time<\/li>\n\n\n\n<li>Average order value (AOV), customer lifetime value (LTV) or recency, frequency, and monetary value (RFM), loyalty level, and more<\/li>\n\n\n\n<li>Number of days before the customer\u2019s birthday<\/li>\n\n\n\n<li>The channel they prefer to communicate &#8211; email or SMS<\/li>\n<\/ul>\n\n\n\n<p>Segmenting your audience helps you better understand the needs and preferences of each group and tailor your products and services accordingly.<\/p>\n\n\n\n<p>You can also use these insights to identify untapped consumer segments and get ideas for new products and services.<\/p>\n\n\n\n<p>With this computing platform, you can create any metric and trigger a campaign off of any data you like.<\/p>\n\n\n\n<p>Bloomreach\u2019s RFM segmentation, which categorizes your customers based on their interactions with your website, is its true strength.<strong> RFM stands for recency, frequency, and money<\/strong>.<\/p>\n\n\n\n<p>Bloomreach Engagement will calculate the RFM score (1-5) of each of your customers and group them into 11 different segments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"934\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-rfm-segmentation-934x1024.png\" alt=\"Bloomreach RFM segmentation\" class=\"wp-image-74976\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-rfm-segmentation-934x1024.png 934w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-rfm-segmentation-768x842.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-rfm-segmentation-150x164.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-rfm-segmentation.png 1040w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/rfm-segmentation#1-create-reports-for-each-rfm-parameter\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>How to use audience segmentation for your Bloomreach campaigns<\/strong><\/p>\n\n\n\n<p>Just go to \u201c<strong>Analyses<\/strong>\u201d &gt; \u201c<strong>Segmentations<\/strong>\u201d &gt; and create a new segmentation, or use existing ones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-audience-segmentation-1024x523.png\" alt=\"Bloomreach audience segmentation\" class=\"wp-image-74978\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-audience-segmentation-1024x523.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-audience-segmentation-768x392.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-audience-segmentation-150x77.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-audience-segmentation.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can get data about the number of customers in each segment and also see the movement of users from one segment to another over a specific period of time.<\/p>\n\n\n\n<p>For example, <strong>here\u2019s a segmentation report based on customer loyalty:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-segmentation-based-on-customer-loyalty-status-1024x546.png\" alt=\"Bloomreach - segmentation based on customer loyalty status \" class=\"wp-image-74979\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-segmentation-based-on-customer-loyalty-status-1024x546.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-segmentation-based-on-customer-loyalty-status-768x410.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-segmentation-based-on-customer-loyalty-status-150x80.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-segmentation-based-on-customer-loyalty-status.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The best part about Bloomreach\u2019s segmentation feature is that you can predict how things will change over time by tapping the \u201c<strong>Predict next time<\/strong>\u201d option at the end of the chart.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-predictive-data-1024x637.png\" alt=\"Bloomreach - predictive data\" class=\"wp-image-74980\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-predictive-data-1024x637.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-predictive-data-768x478.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-predictive-data-150x93.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-predictive-data.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What about Klaviyo?<\/p>\n\n\n\n<p><strong>It allows you to segment your audience based on:<\/strong><\/p>\n\n\n\n<ul>\n<li>Real-time shopping behaviors<\/li>\n\n\n\n<li>Historical data, as old as when your store was first launched<\/li>\n\n\n\n<li>Built-in predictions about future behaviors of your customers<\/li>\n\n\n\n<li>Other data imported from your ecommerce or CRM system<\/li>\n\n\n\n<li>Activity tracked by Klaviyo<\/li>\n\n\n\n<li>Geolocation<\/li>\n\n\n\n<li>Product-specific audiences<\/li>\n\n\n\n<li>Unengaged customers<\/li>\n\n\n\n<li>Customers who are likely to buy in the next 10 days<\/li>\n<\/ul>\n\n\n\n<p>Watch the explainer video below to learn how <strong>Klaviyo list segmentation<\/strong> works:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Klaviyo Demo - Segmentation\" src=\"https:\/\/player.vimeo.com\/video\/761900176?dnt=1&app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Track All Important KPIs in One Place<\/h3>\n\n\n\n<p>Bloomreach\u2019s dashboard allows you to track all essential KPIs (key performance indicators) on one screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-kpis-in-one-place-1024x466.png\" alt=\"Bloomreach - track KPIs in one place\" class=\"wp-image-74981\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-kpis-in-one-place-1024x466.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-kpis-in-one-place-768x349.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-kpis-in-one-place-150x68.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-kpis-in-one-place.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After running a campaign you will be able to evaluate its performance. If you want to do this, go to \u201c<strong>Campaigns<\/strong>\u201d &gt; \u201c<strong>Email campaigns<\/strong>\u201d &gt; <strong>Select the campaign<\/strong>.<\/p>\n\n\n\n<p>Go to the <strong>\u201cEvaluate<\/strong>\u201d tab and see all important metrics related to that campaign such as delivery rate, open rate, and click-through rate.<\/p>\n\n\n\n<p>Under the <strong>\u201cNew Evaluate\u201d<\/strong> tab, you will find an out-of-the-box dashboard containing different data and tools that are useful for evaluating your campaign. Under the \u201c<strong>Results<\/strong>\u201d sub-tab, you will find all key metrics for evaluating your email campaign in a comprehensive and easy-to-read layout.<\/p>\n\n\n\n<p>Clicking on the \u201c<strong>Click map<\/strong>\u201d sub-tab will allow you to preview and use click heatmaps for analyzing your customers' interactions with the campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaign-performance-tracking-1024x569.png\" alt=\"Bloomreach campaign performance tracking\" class=\"wp-image-74982\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaign-performance-tracking-1024x569.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaign-performance-tracking-768x426.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaign-performance-tracking-150x83.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-campaign-performance-tracking.png 1113w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can also track critical metrics from different campaigns by visiting \u201c<strong>Data & Assets<\/strong>\u201d &gt; \u201c<strong>Metrics<\/strong>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-campaign-metrics-1024x523.png\" alt=\"Bloomreach - track campaign metrics\" class=\"wp-image-74983\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-campaign-metrics-1024x523.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-campaign-metrics-768x392.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-campaign-metrics-150x77.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-track-campaign-metrics.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To overcome the complexity of analytics, Bloomreach\u2019s Analytics and Reporting Template Library gives you the option to work with user-friendly predefined templates based on popular use cases.<\/p>\n\n\n\n<p>You can use these templates as they are, customize them, or create yours from scratch.<\/p>\n\n\n\n<p>For the dashboard templates, navigate to <strong>Overview &gt; My dashboards &gt; +Create new<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"287\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-dashboard-templates-1024x287.png\" alt=\"Bloomreach dashboard templates\" class=\"wp-image-74984\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-dashboard-templates-1024x287.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-dashboard-templates-768x215.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-dashboard-templates-150x42.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-dashboard-templates.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For the report templates, navigate to <strong>Analyses &gt; Reports &gt; +New Report<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"329\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-report-templates-1024x329.png\" alt=\"Bloomreach report templates\" class=\"wp-image-74986\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-report-templates-1024x329.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-report-templates-768x246.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-report-templates-150x48.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-report-templates.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-different-report-templates-1024x474.png\" alt=\"Bloomreach different report templates\" class=\"wp-image-74987\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-different-report-templates-1024x474.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-different-report-templates-768x355.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-different-report-templates-150x69.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-different-report-templates.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can also give feedback and suggest new templates for Bloomreach to work on it next.<\/p>\n\n\n\n<p>Similarly, you can visit Klaviyo\u2019s \u201c<strong>Analytics<\/strong>\u201d section from the left sidebar to track, evaluate, and compare data from all campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-analytics-1024x594.png\" alt=\"Klaviyo analytics\" class=\"wp-image-74988\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-analytics-1024x594.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-analytics-768x445.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-analytics-150x87.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-analytics.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Use Predefined Campaigns, Workflows, and Evaluation Dashboards<\/h3>\n\n\n\n<p>Bloomreach also offers ready-to-use top-performing templates with pre-set analytics in its <strong>Plug & Play library<\/strong>. These templates have been developed by Bloomreach\u2019s ecommerce experts and can help you get more value in less time.<\/p>\n\n\n\n<p>Using the templates can help you speed up the adoption process, ROI, and the learning curve.<\/p>\n\n\n\n<p><strong>Here are a few ready-to-launch use case templates of Bloomreach:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"978\" height=\"1024\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ready-to-use-templates-978x1024.png\" alt=\"Bloomreach ready-to-use templates\" class=\"wp-image-74989\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ready-to-use-templates-978x1024.png 978w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ready-to-use-templates-768x804.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ready-to-use-templates-150x157.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-ready-to-use-templates.png 1182w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<p>Their library is comfortably located within the main menu on the left side.<\/p>\n\n\n\n<p>All use cases currently available in the library are in the form of tiles. They are further separated into categories based on the channel they utilize such as email marketing, SMS, and web personalization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-plug-and-play-library-1024x461.png\" alt=\"Bloomreach plug and play library\" class=\"wp-image-74990\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-plug-and-play-library-1024x461.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-plug-and-play-library-768x346.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-plug-and-play-library-150x68.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-plug-and-play-library.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Every tile comes with a detailed overview, including what goal the use case serves, what metrics it can help improve, and the maturity\/difficulty of the use case.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-use-case-description-1024x652.png\" alt=\"Bloomreach use case description\" class=\"wp-image-74991\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-use-case-description-1024x652.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-use-case-description-768x489.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-use-case-description-150x96.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-use-case-description.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Klaviyo also offers some pre-designed <strong>Flows <\/strong>for different use cases. You can use these flows to get started with your automated marketing campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-flows-1024x471.png\" alt=\"Klaviyo Flows\" class=\"wp-image-74994\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-flows-1024x471.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-flows-768x353.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-flows-150x69.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-flows.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8. Optimize Your Ecommerce Store for More Conversions<\/h3>\n\n\n\n<p>I found <strong>a suite of features that differentiate Bloomreach and Klaviyo the most<\/strong>.<\/p>\n\n\n\n<p>Bloomreach has two tools that beautifully complement each other but are not mandatory for businesses to get together:<\/p>\n\n\n\n<ul>\n<li>Bloomreach Engagement, which is their marketing automation platform powered by a Customer Data Engine (CDE)<\/li>\n\n\n\n<li>Bloomreach Discovery, which includes a suite of search optimization, strategic merchandising, content personalization, and automated SEO<\/li>\n<\/ul>\n\n\n\n<p><strong>When you use both of these tools, you can also optimize your ecommerce store for more conversions. It lets you:<\/strong><\/p>\n\n\n\n<ul>\n<li>Understand customer intent and display smarter site search results for more conversions.<\/li>\n\n\n\n<li>Use a customer\u2019s historical and in-session data to deliver personalized search results. It means showing two different product options when two customers search for \u201csneakers.\u201d<\/li>\n\n\n\n<li>Personalize every touchpoint at any point of the customer journey to create magical experiences and never leave money on the table.<\/li>\n\n\n\n<li>Built-in A\/B testing to maximize returns from your site optimization.<\/li>\n\n\n\n<li>Rule-based and AI-powered recommendations to increase upsell and cross-sell revenue.<\/li>\n\n\n\n<li>Add a product showcase or grid to any page on your ecommerce site and make it shoppable.<\/li>\n<\/ul>\n\n\n\n<p>For this to happen, Bloomreach provides <strong>seamless integration with many popular commerce platforms<\/strong>, including Shopify, Magento, and BigCommerce.<\/p>\n\n\n\n<p>Watch this explainer video to understand how this ecommerce site content personalization works:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bloomreach Discovery x Content | Optimize Your Pages For Conversion Using Recommendations  Pathways\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/06WIdKpEoaU?feature=oembed&#038;modestbranding=1&#038;showinfo=0&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Optimizing your ecommerce site search and browsing experience based on customer data is something <strong>Klaviyo doesn\u2019t offer<\/strong>, at least at the moment.<\/p>\n\n\n\n<p>So, if you want a platform to optimize your customer\u2019s ecommerce experience on and off the website, Bloomreach is the platform for you.<\/p>\n\n\n\n<p>To learn more about any of these platforms, you can request a demo from their respective teams.<\/p>\n\n\n<style>.kb-row-layout-id_3d3866-5b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_3d3866-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_3d3866-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id_3d3866-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_3d3866-5b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id_3d3866-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_3d3866-5b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column_4db04d-3b > .kt-inside-inner-col,.kadence-column_4db04d-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_4db04d-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_4db04d-3b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_4db04d-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_4db04d-3b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_4db04d-3b{position:relative;}@media all and (max-width: 1024px){.kadence-column_4db04d-3b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_4db04d-3b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_4db04d-3b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns_81efda-be{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_81efda-be .kt-button{font-weight:normal;font-style:normal;}.kt-btns_81efda-be .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_81efda-be .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_81efda-be .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_81efda-be .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_81efda-be .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_81efda-be .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_81efda-be .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_81efda-be\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_118af6-82.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_118af6-82.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_118af6-82 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.bloomreach.com\/en\/request-demo\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Request Bloomreach Demo<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_3f1e8b-6b > .kt-inside-inner-col,.kadence-column_3f1e8b-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3f1e8b-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3f1e8b-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3f1e8b-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3f1e8b-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3f1e8b-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column_3f1e8b-6b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_3f1e8b-6b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_3f1e8b-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns_1b8a17-5a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_1b8a17-5a .kt-button{font-weight:normal;font-style:normal;}.kt-btns_1b8a17-5a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_1b8a17-5a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_1b8a17-5a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_1b8a17-5a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_1b8a17-5a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_1b8a17-5a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_1b8a17-5a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_1b8a17-5a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_7b1a0e-90.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_7b1a0e-90.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_7b1a0e-90 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.klaviyo.com\/pricing\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Request Klaviyo Demo<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Bloomreach vs. Klaviyo: Their Pros and Cons<\/h2>\n\n\n\n<p>Bloomreach and Klaviyo have their own set of advantages and disadvantages. The better email automation platform choice for your business totally depends on your needs and budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Pros and Cons of Bloomreach<\/h3>\n\n\n<style>.kb-row-layout-id_a340fc-6f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_a340fc-6f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_a340fc-6f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id_a340fc-6f{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}.kb-row-layout-id_a340fc-6f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_a340fc-6f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id_a340fc-6f{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}}@media all and (max-width: 767px){.kb-row-layout-id_a340fc-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_a340fc-6f{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_a340fc-6f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column_829073-d3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kadence-column_829073-d3 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);}.kadence-column_829073-d3 > .kt-inside-inner-col,.kadence-column_829073-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_829073-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_829073-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_829073-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_829073-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_829073-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column_829073-d3 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_829073-d3 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_829073-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_25f213-2b, .wp-block-kadence-advancedheading.kt-adv-heading_25f213-2b[data-kb-block=\"kb-adv-heading_25f213-2b\"]{display:block;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_25f213-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_25f213-2b[data-kb-block=\"kb-adv-heading_25f213-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_25f213-2b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-5-background-color has-background\" data-kb-block=\"kb-adv-heading_25f213-2b\"><strong>Pros<\/strong><\/span>\n\n\n\n<ul>\n<li>Provides a unified view of every customer\u2019s data<\/li>\n\n\n\n<li>Tracks anonymous users even before they become known to the brand<\/li>\n\n\n\n<li>Offers 12+ native marketing channels<\/li>\n\n\n\n<li>Allows you to track the KPIs of all campaigns and workflows in one place<\/li>\n\n\n\n<li>Uses real-time and historical customer data to personalize every experience for every customer to increase conversions<\/li>\n\n\n\n<li>Uses AI to predict customer behavior and recommend the best products<\/li>\n\n\n\n<li>Has a modular approach to help you start anywhere and grow from there within the platform<\/li>\n\n\n\n<li>Offers an advanced scenario builder for omnichannel workflows<\/li>\n\n\n\n<li>Provides excellent and fast customer support<\/li>\n\n\n\n<li>Offers hands-on deliverability support and IP warm-up services<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column_a788ef-a1 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kadence-column_a788ef-a1 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);}.kadence-column_a788ef-a1 > .kt-inside-inner-col,.kadence-column_a788ef-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_a788ef-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_a788ef-a1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_a788ef-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_a788ef-a1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_a788ef-a1{position:relative;}@media all and (max-width: 1024px){.kadence-column_a788ef-a1 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_a788ef-a1 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_a788ef-a1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_049258-2f, .wp-block-kadence-advancedheading.kt-adv-heading_049258-2f[data-kb-block=\"kb-adv-heading_049258-2f\"]{display:block;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_049258-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_049258-2f[data-kb-block=\"kb-adv-heading_049258-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_049258-2f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-5-background-color has-background\" data-kb-block=\"kb-adv-heading_049258-2f\"><strong>Cons<\/strong><\/span>\n\n\n\n<ul>\n<li>Offers a free trial but only for SMS<\/li>\n\n\n\n<li>Takes time to learn how to use the platform to the best of its capabilities<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">The Pros and Cons of Klaviyo<\/h3>\n\n\n<style>.kb-row-layout-id_785268-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id_785268-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id_785268-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id_785268-9c{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}.kb-row-layout-id_785268-9c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id_785268-9c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id_785268-9c{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}}@media all and (max-width: 767px){.kb-row-layout-id_785268-9c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id_785268-9c{border-top:0px solid var(--global-palette3, #1A202C);border-right:0px solid var(--global-palette3, #1A202C);border-bottom:0px solid var(--global-palette3, #1A202C);border-left:0px solid var(--global-palette3, #1A202C);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id_785268-9c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column_ef8840-ca > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kadence-column_ef8840-ca > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);}.kadence-column_ef8840-ca > .kt-inside-inner-col,.kadence-column_ef8840-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_ef8840-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_ef8840-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column_ef8840-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_ef8840-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_ef8840-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column_ef8840-ca > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_ef8840-ca > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_ef8840-ca\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_0a9ac1-88, .wp-block-kadence-advancedheading.kt-adv-heading_0a9ac1-88[data-kb-block=\"kb-adv-heading_0a9ac1-88\"]{display:block;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0a9ac1-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_0a9ac1-88[data-kb-block=\"kb-adv-heading_0a9ac1-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_0a9ac1-88 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-5-background-color has-background\" data-kb-block=\"kb-adv-heading_0a9ac1-88\"><strong>Pros<\/strong><\/span>\n\n\n\n<ul>\n<li>Offers a free plan<\/li>\n\n\n\n<li>Fast to learn the platform and its features<\/li>\n\n\n\n<li>Has strong partner ecosystem and integrations&nbsp;<\/li>\n\n\n\n<li>Offers a lot of pre-defined templates for both email and SMS<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column_3629ca-e3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kadence-column_3629ca-e3 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);}.kadence-column_3629ca-e3 > .kt-inside-inner-col,.kadence-column_3629ca-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_3629ca-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_3629ca-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_3629ca-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_3629ca-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_3629ca-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column_3629ca-e3 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_3629ca-e3 > .kt-inside-inner-col{border-top:1px solid var(--global-palette3, #1A202C);border-right:1px solid var(--global-palette3, #1A202C);border-bottom:1px solid var(--global-palette3, #1A202C);border-left:1px solid var(--global-palette3, #1A202C);flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column_3629ca-e3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_e60d84-6f, .wp-block-kadence-advancedheading.kt-adv-heading_e60d84-6f[data-kb-block=\"kb-adv-heading_e60d84-6f\"]{display:block;padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e60d84-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_e60d84-6f[data-kb-block=\"kb-adv-heading_e60d84-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_e60d84-6f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-5-background-color has-background\" data-kb-block=\"kb-adv-heading_e60d84-6f\"><strong>Cons<\/strong><\/span>\n\n\n\n<ul>\n<li>Free plan allows you to run campaigns for up to 250 contacts only<\/li>\n\n\n\n<li>Only offers email and SMS along with limited push notifications<\/li>\n\n\n\n<li>Doesn\u2019t offer the data and catalog flexibility that Bloomreach offers with its built-in CDP and AI\/ML capabilities<\/li>\n\n\n\n<li>Based on customer reviews, the support service is not great and has slow response times.<\/li>\n\n\n\n<li>They struggle during peak seasons such as Black Friday \u2013 in 2022 the platform went down for hours and segments took longer to build.<\/li>\n\n\n\n<li>Doesn\u2019t offer anonymous profile tracking and stitching<\/li>\n\n\n\n<li>Limited prediction models, not for every individual customer<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Bloomreach Engagement and Klaviyo: Their Pricing Plans<\/h2>\n\n\n\n<p><strong>Bloomreach offers custom packages<\/strong> so it has no definite pricing plans.<\/p>\n\n\n\n<p>You need to connect with their sales team to discuss the products (Bloomreach Engagement and Bloomreach Discovery) and features you need and request a quote.<\/p>\n\n\n\n<p><strong>This quote will differ depending on:<\/strong><\/p>\n\n\n\n<ul>\n<li>The number of customers you have<\/li>\n\n\n\n<li>The number of products in your catalog<\/li>\n\n\n\n<li>The number of emails and\/or SMS messages you send<\/li>\n<\/ul>\n\n\n\n<p>Want to know how much Bloomreach would cost for your business?<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_b70d8c-29{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_b70d8c-29 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_b70d8c-29 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_b70d8c-29 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_b70d8c-29 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_b70d8c-29 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_b70d8c-29 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_b70d8c-29 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_b70d8c-29 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_b70d8c-29\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_bc1b49-bf.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_bc1b49-bf.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_bc1b49-bf kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.bloomreach.com\/en\/pricing#request-demo\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Request a Quote Now!<\/span><\/a><\/div>\n\n\n\n<p>Bloomreach also offers multiple packages and add-ons that make it easy to start anywhere and build as you grow. All base plans are channel or module-specific so you get the most out of the platform to solve immediate pain points and then have the flexibility to build your own Engagement platform.<\/p>\n\n\n\n<p>A Bloomreach subscription broadly consists of two parts: <strong>a package fee and a usage fee<\/strong>.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Package fee:<\/strong> You only pay for the package (say, email marketing) you want to access. There are six packages to choose from. You can get started with the channels and capabilities you need today and turn on more as you grow.<br><br>You can also add optional add-ons that will significantly enhance your marketing program but with the flexibility to add them when you\u2019re ready for them.<\/li>\n\n\n\n<li><strong>Usage fee:<\/strong> After choosing the package, pricing is then usage-based so you only pay for revenue-generating actions. This includes a communication fee (the number of emails and\/or SMS messages you send) and data-related consumables as you attribute every action in the customer journey to a conversion.<\/li>\n<\/ul>\n\n\n\n<p>The more the usage, the lower your per-unit price, so growing with Bloomreach is a win-win.<\/p>\n\n\n\n<p>All packages include access to the Customer Data Engine, Bloomreach's data and analytics core, support, and access to documentation and best practice sessions.<\/p>\n\n\n\n<p>Learn more about Bloomreach packages on their <a href=\"https:\/\/www.bloomreach.com\/en\/pricing\/engagement\" target=\"_blank\" rel=\"noopener\">pricing page<\/a>.<\/p>\n\n\n\n<p>To evaluate how much it would cost your business:<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_d0622c-8c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_d0622c-8c .kt-button{font-weight:normal;font-style:normal;}.kt-btns_d0622c-8c .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_d0622c-8c .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_d0622c-8c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_d0622c-8c .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_d0622c-8c .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_d0622c-8c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_d0622c-8c .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_d0622c-8c\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_c52342-b9.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_c52342-b9.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_c52342-b9 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.bloomreach.com\/en\/pricing#request-demo\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Request a Quote Now!<\/span><\/a><\/div>\n\n\n\n<p><strong>Klaviyo offers a free plan<\/strong> for up to 250 contacts. This plan is perfect for getting started and testing the Klaviyo customer platform.<\/p>\n\n\n\n<p><strong>Here are the inclusions of Klaviyo\u2019s Free plan:<\/strong><\/p>\n\n\n\n<ul>\n<li>0-250 contacts<\/li>\n\n\n\n<li>500 email credits per month<\/li>\n\n\n\n<li>Built-in customer data platform (CDP)<\/li>\n\n\n\n<li>150 SMS\/MMS credits per month<\/li>\n\n\n\n<li>Email support for the first 60 days of using it<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019re familiar with the platform, you can opt for Klaviyo\u2019s <strong>Email <\/strong>or <strong>Email and SMS <\/strong>plan, based on your preferred channel of customer communication. Both plans offer email and chat support.<\/p>\n\n\n\n<p><strong>Here are more details about the cost structure of Klaviyo\u2019s plans:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Free Plan<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Email Plan<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Email and SMS Plan<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">0-250 contacts<\/td><td class=\"has-text-align-center\" data-align=\"center\">$0\/month<br>Up to 500 emails<br>150 SMS\/MMS<\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">250-500 contacts<\/td><td class=\"has-text-align-center\" data-align=\"center\">NO<\/td><td class=\"has-text-align-center\" data-align=\"center\">$20\/month<br>Up to 5,000 emails<br>150 SMS\/MMS<\/td><td class=\"has-text-align-center\" data-align=\"center\">$35\/month<br>Up to 5,000 emails<br>1,250 SMS\/MMS<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">1,500-2,000 contacts<\/td><td class=\"has-text-align-center\" data-align=\"center\">NO<\/td><td class=\"has-text-align-center\" data-align=\"center\">$60\/month<br>Up to 25,000 emails<br>150 SMS\/MMS<\/td><td class=\"has-text-align-center\" data-align=\"center\">$75\/month<br>Up to 25,000 emails<br>1,250 SMS\/MMS<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10,000-10,500 contacts<\/td><td class=\"has-text-align-center\" data-align=\"center\">NO<\/td><td class=\"has-text-align-center\" data-align=\"center\">$175\/month<br>Up to 105,000 emails<br>150 SMS\/MMS<\/td><td class=\"has-text-align-center\" data-align=\"center\">$190\/month<br>Up to 105,000 emails<br>1,250 SMS\/MMS<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The cost of both plans increases with an increase in the<strong> number of contacts<\/strong> you have. The cost of Klaviyo\u2019s Email and SMS plan will also vary if you increase or decrease the <strong>number of monthly SMS\/MMS credits<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-pricing-1024x652.png\" alt=\"Klaviyo pricing\" class=\"wp-image-74996\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-pricing-1024x652.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-pricing-768x489.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-pricing-150x96.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/klaviyo-pricing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_d6183f-14{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_d6183f-14 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_d6183f-14 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_d6183f-14 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_d6183f-14 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_d6183f-14 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_d6183f-14 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_d6183f-14 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_d6183f-14 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns_d6183f-14\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn_edbfd8-c3.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn_edbfd8-c3.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn_edbfd8-c3 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"kt-btn-inner-text\">Sign Up for Klaviyo\u2019s Free Plan<\/span><\/a><\/div>\n\n\n\n<p>This was all about the features, use cases, and pricing plans of Bloomreach and Klaviyo.<\/p>\n\n\n\n<p>You may also want to explore and try other powerful <a href=\"https:\/\/shanebarker.com\/blog\/email-marketing-automation\/\">email automation platforms<\/a> before making a choice. So, here\u2019s another post to guide you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bloomreach Support vs. Klaviyo Support<\/h2>\n\n\n\n<p>Based on extensive industry research, verified customer reviews, and my own experience with their support team, <strong>Bloomreach offers excellent support<\/strong>. Their team is quick to respond to <strong>emails and live chat within the platform<\/strong>.<\/p>\n\n\n\n<p>You can also learn how to make the most out of Bloomreach products (Engagement and Discovery) from its <strong>knowledge base<\/strong> and explore its use cases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-knowledge-base-1024x452.png\" alt=\"Bloomreach knowledge base\" class=\"wp-image-74997\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-knowledge-base-1024x452.png 1024w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-knowledge-base-768x339.png 768w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-knowledge-base-150x66.png 150w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-knowledge-base.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This resource library consists of not just written guides but useful <strong>videos and webinars<\/strong> as well. So, you won\u2019t need to connect with their support team for simple things.<\/p>\n\n\n\n<p>Bloomreach also has a <a href=\"https:\/\/support.bloomreach.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Help Center<\/strong><\/a>, where you can submit a ticket after logging into your account. It also updates you about training sessions on different features and use cases. You may attend the one you find relevant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"734\" height=\"793\" src=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-training-sessions.png\" alt=\"Bloomreach training sessions\" class=\"wp-image-74998\" title=\"\" srcset=\"https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-training-sessions.png 734w, https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-training-sessions-150x162.png 150w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<p><strong>What about Klaviyo\u2019s customer support?<\/strong><\/p>\n\n\n\n<p>As a freemium user, you\u2019ll get email support for the first 60 days only, which may not be sufficient for users who are new to email automation.<\/p>\n\n\n\n<p>Klaviyo offers <strong>email and chat support<\/strong> with its paid plans.<\/p>\n\n\n\n<p>One good thing about Klaviyo is its <strong>resource library<\/strong>, which consists of:<\/p>\n\n\n\n<ul>\n<li>Live training on how to get started<\/li>\n\n\n\n<li>Courses and certifications<\/li>\n\n\n\n<li>Case studies of companies that have grown with Klaviyo<\/li>\n\n\n\n<li>Useful product updates, guides, and reports<\/li>\n<\/ul>\n\n\n\n<p>Just like Bloomreach, Klaviyo also has a <a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Help Center<\/strong><\/a><strong> <\/strong>where you can find answers to your questions. The company also has a community forum that allows you to connect with other Klaviyo users to learn from them or share your experiences with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bloomreach Engagement vs. Klaviyo: Frequently Asked Questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1685618245203\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>1. Is Bloomreach better than Klaviyo?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>When evaluating the two platforms, Klaviyo is easier to use and set up. However, Bloomreach Engagement is way more comprehensive with its built-in CDP and AI\/ML capabilities.<\/p>\n<p>It allows you to run personalized campaigns across 12+ channels including email, SMS, MMS, in-app messaging, Facebook and Google ads, and more.<\/p>\n<p>If you\u2019re a commerce platform, Bloomreach will be a better platform to help increase your product sales, order values, and business revenue, when compared to Klaviyo.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1685618262200\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>2. Which is the cheapest solution &#8211; Bloomreach or Klaviyo?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>Klaviyo offers a free forever plan, which makes it the cheaper alternative to Bloomreach. But you can only send 500 emails\/month to up to 250 contacts with Klaviyo\u2019s free plan.<\/p>\n<p>Its paid plans start from $20\/month for email campaigns and from $35\/month for email and SMS campaigns. This cost increases as these two business factors increase:<\/p>\n<p>&#8211; The number of contacts you have<br \/>&#8211; The number of SMS\/MMS credits you need each month<\/p>\n<p>Bloomreach also offers custom packages based on your individual business needs. For this, you\u2019ll have to <a href=\"https:\/\/www.bloomreach.com\/en\/pricing#request-demo\" target=\"_blank\" rel=\"noopener\">request pricing and a demo<\/a> from their sales team.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1685618295574\" class=\"rank-math-list-item\">\n<p class=\"rank-math-question \"><strong>3. Which is more established &#8211; Bloomreach or Klaviyo?<\/strong><\/p>\n<div class=\"rank-math-answer \">\n\n<p>Bloomreach was established in 2009 and its first product was launched in 2012.<\/p>\n<p>Today, it is serving <strong>1,400+ global brands<\/strong> and powering <strong>25% of all ecommerce experiences<\/strong> in the US and the UK. On average, marketers around the world use Bloomreach to run over <strong>100,000 email campaigns each day<\/strong>.<\/p>\n<p>On the other hand, Klaviyo was established in 2012. It serves over <strong>100,000 customers<\/strong> in 80+ countries. The platform has helped its users earn a total of <strong>$100 billion in revenue <\/strong>to date.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Bloomreach Engagement vs. Klaviyo: My Final Verdict<\/h2>\n\n\n\n<p>Bloomreach Engagement and Klaviyo are two different platforms designed to serve different purposes. So, it's not really possible to provide a &#8220;verdict&#8221; on which one is better.<\/p>\n\n\n\n<p>Bloomreach Engagement helps businesses deliver personalized and optimized experiences across channels, including web, mobile, email, and SMS messages. You can also run retargeting ad campaigns across Facebook, Google, Adform, and Snapchat using Bloomreach.<\/p>\n\n\n\n<p>Klaviyo, on the other hand, is a marketing automation platform that focuses on email marketing campaigns, SMS campaigns, signup forms, and integrations with other marketing tools.<\/p>\n\n\n\n<p>Both platforms have their own strengths and weaknesses, and the choice between them depends on your specific needs and goals.<\/p>\n\n\n\n<p>If you're looking to deliver personalized commerce experiences across multiple channels, Bloomreach may be the better option. If you're focused on email and SMS marketing, Klaviyo may be the better choice.<\/p>\n\n\n\n<p>Ultimately, the decision between Bloomreach Engagement and Klaviyo (or any other <a href=\"https:\/\/shanebarker.com\/blog\/best-email-marketing-tools\/\">email marketing platform<\/a>) should be based on a thorough evaluation of your business needs, budget, and technical requirements.<\/p>\n\n\n\n<p>You may also want to check out <a href=\"https:\/\/shanebarker.com\/blog\/exponea-review\/\">my review of Bloomreach Engagement<\/a> and another comparison post on <a href=\"https:\/\/shanebarker.com\/blog\/exponea-vs-salesforce\/\">Bloomreach vs. Salesforce<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary Personalization is the key to impressing your customers, compelling them to purchase and grow your business revenue. And for that, you need a robust customer data management and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":75126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[979],"tags":[760],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":979,"label":"Email Marketing"}],"post_tag":[{"value":760,"label":"email marketing"}]},"featured_image_src_large":["https:\/\/shanebarker.com\/wp-content\/uploads\/2023\/06\/bloomreach-vs-klaviyo-1024x506.png",1024,506,true],"author_info":{"display_name":"Shane Barker","author_link":"https:\/\/shanebarker.com\/author\/sbsuperx\/"},"comment_info":0,"category_info":[{"term_id":979,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":979,"taxonomy":"category","description":"Stay ahead of the curve and learn about the latest email marketing strategies so that you can keep your campaigns fresh and effective. Get the pulse of the latest email marketing trends with our curated list of the best posts on the topic.","parent":0,"count":31,"filter":"raw","cat_ID":979,"category_count":31,"category_description":"Stay ahead of the curve and learn about the latest email marketing strategies so that you can keep your campaigns fresh and effective. 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