TikTok Shop offers online retailers an opportunity to reach a vast and highly engaged audience, driving significant brand visibility and sales growth.<\/p>\n\n\n\n
Savvy sellers can significantly benefit from the platform\u2019s potential. According to Statista records, 37%<\/a> of TikTok users in the U.S. have made a purchase on the app or through a link from the app.<\/p>\n\n\n\n TikTok Shop's target audience is predominantly Gen Z and Millennials, who are tech-savvy, trend-conscious, and open-minded about shopping online.<\/p>\n\n\n\n As consumers increasingly look to social media for product discovery, more retailers are turning to TikTok Shop for its ability to turn viral content into sales. However, to connect with potential buyers, you must learn how to get discovered on TikTok Shop.<\/p>\n\n\n\n In this guide, I\u2019ll share TikTok Shop tips to help you become discoverable and sell more on the platform.<\/p>\n\n\n