72 SEO Tips for Higher Search Rankings and Traffic [Expert Roundup]

If you have a website, the idea is for people to visit it. The best way to do so is to improve your search rankings by following the best SEO tips and practices, hence attracting them to your valuable content.

Focusing on core competencies like technical SEO is as crucial as ever. However, this year, SEO experts believe the biggest disruptions in SEO performance will come from:

• Making the most of generative AI
• Optimizing for E-E-A-T and becoming a trusted source
• Automating with tools

Let’s hear from the experts on how to outrank your competitors and drive targeted traffic and leads to your businesses with SEO.

Quick Read: Top SEO Tips Curated From the Expert Answers

Here are the best SEO tips common in most of the expert answers we received for our SEO tips expert roundup article:

1. Focus on creating the highest quality content that addresses user intent and provides valuable/helpful information.
2. Build quality backlinks from various websites in your niche to drive authoritative link juices that help boost your domain authority and SERP ranking potential.
3. Speak directly to your customers or prospects.
4. Optimize your content for AI-powered SGE results and other SERP features.
5. Double down on your core SEO fundamentals, which include quality content, high-quality backlinks, great site structure, CRO and UX optimization, and regular audits and analytics.
6. Narrow down on your niche while selecting the topics to write about. Create high-quality and valuable content on topics most essential to your business so that you can attract and protect the right traffic and sales leads.
7. Start keyword research on Google SERPs, not keyword tools to identify topics your audience is searching for.
8. Don’t underestimate the power of Pinterest in generating blog traffic and boosting search rankings.
9. Think about SEO at the page level as there is no one-size-fits-all answer to SEO. Conduct a SWOT analysis of each page’s rankings and improve your weaknesses.

72 In-Depth SEO Tips From the Experts

Let’s look at what various SEO and content experts have to say about optimizing your website and copy for higher visibility in the search engine results pages (SERPs).

1. Indicate relevance with keyword optimization

By Andy Crestodina, Co-Founder and CMO, Orbit Media

Indicate relevance. This is the most important, most effective SEO tactic or tips there is. If you expect to rank for a phrase, you need to use that phrase in all the key places:

• Title tag
• <h1> header
• Body text
• Meta description

It sounds obvious, but it isn't. Go back to any page that isn't ranking where you hoped and give it the “Ctrl + F” test. Just using the find feature of your browser will show you if it's optimized or not!

2. Focus on Intent-Based Content Optimization

By Deepak Shukla, Founder, Pearl Lemon

With Google’s recent updates prioritizing search intent, understanding why a user is searching for a particular keyword is more important than ever.

Rather than targeting keywords based solely on search volume, focus on creating content that directly addresses the user's query and satisfies their intent — whether it's informational, transactional, or navigational.

This not only improves rankings but enhances user engagement and conversion rates.

A well-optimized, intent-driven content strategy can significantly boost organic traffic while keeping up with Google’s evolving algorithms.

3. Build High-Quality Content

By Barry Schwartz, Search Engine Roundtable

Build something that Google would be embarrassed not to rank well in their search engine.

4. Create User-Centric Content

By Ann Handley, Chief Content Officer, MarketingProfs

My general SEO advice is: Create user-centric content that answers the questions your prospects have, and that makes them feel like you understand their problems, shoulder their burdens along with them, and feel their pain.

Is that SEO advice or is that content advice? My answer = Yes.

5. Focus on Topics Most Critical to Your Business

By Tyler Hakes, Optimist

Focus. I think we're past the era of going after a million keywords and building out thousands of pages just to grab as much SERP real estate as possible. Google's moves over the last few years indicate that they want to reward quality over quantity.

The sites hit the hardest were with content with the least amount of focus. They're broad and general, rather than specific and topical.

This probably means most sites with less valuable content will get less traffic overall.

But, more importantly, it means that you should focus your efforts on protecting your most valuable traffic by going deep on the topics that are most critical to your business. And it probably means letting go of fringe topics that are only vaguely relevant to what you do.

Build a moat that you can truly defend with original, helpful, and valuable content.

6. Prepare for Generative AI in Search Results

By Anand Srinivasan, LeadJoint

Generative AI is here to stay, and your SEO strategy should factor that in. Understand the algorithm that is behind Gen AI and optimize your business for that.

For example, if a Google user searches for “best cameras under $500″ and you sell a product that falls in this category, then invest resources in publishing articles on similar topics and building backlinks and authority to these pages. This does not even have to be on your website, but instead on any top authority website that you can publish on.

This way, when Google AI crawls the indexed web for an answer to the query, your article and your product will help the algorithm formulate the answer.

7. Create the Highest Quality Content You Possibly Can

By Brent Csutoras, Co-Founder and CEO, OGs Media

If you want to drive traffic through SEO efforts, you have to create something worth visiting, linking to, and ultimately, sharing.

For years, marketers, consultants, and even search engines like Google, have said they care less about the quantity of content you create, but demand the highest quality content you can produce.

Focus your efforts on identifying topics in your industry that people are making a concerted effort to find. Look at support forums, review keyword tools, and check the suggested search phrases in Google to identify topics people are actively seeking out and then create amazing content on those topics.

Reach out to experts to get additions or quotes for your topic, allowing you to make the content truly unique, enlist support for your content, and increase its authority amongst readers.

Review other similar articles to make sure your content is the best and covers the topic in depth.

Last SEO tip, look at Reddit for getting your amazing content more visibility. Think about the places on Reddit where you could possibly write your content to impress.

8. Write Great Guest Posts on Several Authoritative Websites

By Chad Pollitt, Marketing Leader, Chad Pollitt.com

I've been giving these tip for nearly eight years. Since that time, SEO has changed a lot, but this SEO tip still helps significantly — bylines (guest posting).

Write great content on as many websites as possible, and cite information and data on your own blog or website where prudent. This isn't link building, it's actually real PR and has massive benefits outside of search, too.

9. Focus on SEO Techniques That Make the Best Use of Your Resources

Eric Siu, CEO, Single Grain

There is so much content on SEO out there, and it can feel daunting to begin an optimization overhaul. I focus on tips or techniques that are effective AND make the best use of resources, including the content you already have. Here goes:

• Update your existing content. Existing content already has authority and an established readership. So rather than writing something entirely from scratch, find a post already performing well, refresh it with updated information, add visuals, and rely on existing signals to make it rank for terms.
• Improve engagement to improve rankings. Take your existing content and make it more readable — break up any big blocks of text, dividing content up with headers, bullet points.
• Focus on topics instead of keywords. Google algorithm updates now enable the search engine to determine intent rather than rely solely on the actual keywords. So while keyword research is still very important, focus on what users are searching for rather than different ways to phrase a search query to boost up your SEO.
• Build or earn backlinks through high-quality content, outreach, and influencer marketing. Look for guest posting opportunities on reputable sites. We built our domain authority on guest posts from great sites like Entrepreneur, HubSpot, Forbes, and more. While both backlinks and guest posts will take some manual outreach and tenacity, they're huge for your brand recognition and SEO.
• Don’t miss reporting and analytics. The numbers don't lie so measure what's working and what's not and always continue to iterate.

10. Follow the 3V Approach: Volume, Value, and Variety

By Michael Brenner, Marketing Insider Group

The most effective SEO tip to drive traffic to any website is what I call the 3V approach: Volume, Value, and Variety.

Let's start with the non-negotiable: Value.

You simply cannot create crappy content. But what determines whether something has “quality” or “value?” For me the simple answer is that your content needs to answer a question that your audience asks.

If you can create a solid answer to that question, then you can generate traffic to your site. But there are some ground rules I like to follow:

• Titles are important to gain attention.
• Images help support your written content.
• And longer articles have a tendency to rank better.

Second is Volume: the fact is that frequency matters. That's why committing to a high-volume approach works.

You cannot sacrifice quality but I recommend every company commit to a frequency of updates on their website. Daily, weekly, or even posts published multiple times a day can have a dramatic impact on your website traffic.

Finally, you need to have a good variety of content types and formats, including:

• Web pages
• Images
• Vides
• News articles
• Research studies
• Statistics
• Infographics
• Listicles
• Articles

If this sounds like a lot of work, it is! But all good things come from hard work.

More importantly, all it takes is commitment. The websites that have volume, value, and variety rank for more search terms and see higher traffic (and conversions).

11. Focus on the 4 Pillars of SEO

By Connor Gillivan, Founder, TrioSEO

Focus on the four pillars of SEO: content, backlinks, UX/CRO, and analytics. Build a system that balances these four pillars to create the best possible experience for search users. Let's break each one down.

1. Content: Find long tail keywords that are realistic for your business to rank for. Research SERPs and create the highest quality content possible. Also, check every quarter for upgrade opportunities on old blogs and pages that you already published.
2. Backlinks: Be picky with your backlinks. Aim for relevant and authoritative backlinks from other companies in your industry. Don't buy backlinks just to get backlinks and stick only to white hat tactics in acquiring them. The more relevant are your backlinks, the better for Google.
3. CRO and UX: The user's experience continues to get more important in 2024. Users expect a certain level of modern design and ease of use that you need to achieve with your website. Don't settle for design trends of 2020. Upgrade and really wow your visitors.
4. Analytics: Your site’s SEO will struggle without someone properly overseeing analytics and making use of the data to adjust your SEO accordingly. So, create a system to track them monthly and make strategic decisions based on them.

Make a system and set of processes for these four pillars of SEO and you'll be in a position to dominate search rankings with your business.

12. Build High-Quality Backlinks to Increase Authority

By Dave Schneider, Shortlist.io

Links are still among the top ranking signals for Google, so, even though we employ more than just one SEO technique to help us get more traffic, link building is still our number one.

We have more than a few link building tactics or tips upon our sleeve, some of which we’ve written about already.

Our favorites tips are:

• Competitor link building: We prospect bloggers who’ve linked to any of our competitors in their posts and we offer them our own content and a request to include us in this post as an alternative or comparison.
• Dead URL link building: We prospect bloggers who’ve included any dead URLs in their posts. If whatever they’re linking to is relevant to our business, or if we’ve written something similar, we send the bloggers a heads up about said dead URL and offer our content as an alternative.
• Expert roundups: We build relationships with bloggers by participating in roundups (such as this one) and asking them to participate in our own roundups in return.
• Podcast/interview link building: Much like expert roundups, participating in podcasts or interviews earns us backlinks, so we accept invitations or prospects for bloggers (in relevant niches, of course) looking for interviewees to feature on their channels.
• Resource page link building: We prospect for bloggers who’ve created any relevant, massive resource pages and ask to be included.
• Guest posting: We prospect for DA 30+ blogs in a niche or “shoulder niche” relevant to ours. We reach out and, if the blog owner responds, we offer our content (following their guidelines) and, if everything goes well, we earn a backlink and exposure.

13. Get Into the User’s Head to Answer Their Questions

By Anna Lebedeva, Semrush

SEO is an ever-changing concept. So to talk about search engine optimization, you really have to see what’s going on with Google and its algorithms.

If we used to talk about keywords, alt tags, URL structure, and link building – I don’t want to be misleading, these things do still matter, a lot – content is now gaining the utmost importance.

Content is king, we’ve all heard it. Yet, content used to be important because it was the way to place the right keywords and to gain backlinks. Today, it is becoming increasingly crucial to satisfy search intent as Google is focusing on bringing the most relevant pages in front of the user.

You’ll only get to the top SERP spots if your content meets the user's intent. That’s how it works. That’s really the end point of all SEO tips, strategies and tactics.

So, the best SEO tip is a basic content optimization to answer the questions your users have, and for that, you really need to understand your audience and anticipate any questions they need answers for. It’s like a good old focus group technique used in traditional marketing – before creating the end product, huge companies invest in buyer perspectives and the needs they need to be covered.

Thus, apart from mere keyword/backlink research and on-site optimization, focus on finding the questions your potential users need answers for.

At Semrush, we try to embrace this trend by introducing unique features for the SEO/content market.

14. Don’t Buy a Domain with a Bad History

By Scott Stockdale, Founder, Stockdale Media

When buying a domain, use Wayback Machine to check its history.

Ideally, you're looking for a domain with zero history (i.e., it hasn't been bought before, so Wayback Machine hasn't taken any screenshots). However, if the domain you want to buy has been used before, make sure the previous owner wasn't doing anything illegal.

You can have the best content, backlinks, and PR in the world, but if Google has penalized the domain you're buying, it's going to be REALLY hard to rank well.

15. Speak Directly to Your Customers

By Jakub Rudnik, Head of Content and SEO, Softr

My favorite tactic right now is to speak directly to customers or partner with CS, sales, or product marketing, to hear directly from customers.

• What problems are they solving?
• What do they call their product?
• What would they use instead if your company closed tomorrow?

All of these answers turn into content ideas. You'll often hear synonyms for your category that you weren't aware of or learn of companies that you compete with less directly (but still want to take customers from).

16. Double Down on the Core SEO Fundamentals

By Steven Schneider, Co-Founder and CEO, TrioSEO

For better rankings, master the basics: prioritize quality content, relevant, authoritative backlinks, great site structure, internal linking, user experience, and basic technical SEO functions.

More often than not, many overcomplicate SEO, but when it comes down to it, the best results come from patience and persistence. There's no reason to reinvent the wheel – double down on the core fundamentals and trust the process.

17. Create Deeper Content for Better User Experience

By Eric Enge, President, Pilot Holding

Add great content to your site. People hate this answer because everyone says it nowadays, but the reality is that it's true.

However, let's dig a little deeper.

This is about where Google (and even others like Facebook) are going. They're all in a war to win the hearts and minds of users. Their hold on market share is wholly dependent on their ability to provide a quality user experience.

In today's world, even if you’re Google or Facebook, if you fall off a bit in the value of your user experience, overall market share will suffer.

For Google, user experience means offering the right pages in their search results that offer the best, most direct, most complete answer to the users needs. My belief is that this is largely what Google's machine learning programs are targeted at evaluating.

For you, as the publisher of a website, the practical impact is that improving your site content quality, and depth, offers the following benefits:

1. Increased conversions from users on your site.
2. Increase in search traffic as Google starts to see your site as offering more value.

Let me state the tips clearly: improving the quality of your content on your site will likely increase your SEO traffic. To be successful at this, you need to understand how Google defines better content. Usually that means deeper, more comprehensive, content.

It's the key to your short term, and long term, success.

18. Reoptimize Your Old Content for Top SERP Features

By A.J. Ghergich, VP Consulting Services, Botify

My favorite tips would be reoptimize your old content to earn Google Featured Snippets and other top SERP features and positions. This can help you gain high CTRs against your competitors.

These changes will also set you up nicely for voice search optimization. 80% of Google Home queries return answers from Featured Snippets.

1. Look for content that has top 10-20 rankings but has not earned featured snippets.
2. Reformat your content to include ordered and unordered lists.
3. Use lots of descriptive sub headers to break up your content.
4. Keep you content succinct with paragraphs no longer than 40-50 words.
5. Submit your updated content to Google via Google Search Console (GSC).

19. Build a Great Website for Searchers

By Stoney deGeyter, Founder and CEO, Pole Position Marketing

Build a site that meets and exceeds visitor expectations.

We tend to think of “pleasing the visitor” as something that happens after we get the traffic, but good SEO puts this at the forefront of their efforts.

Search engines want to show only the best and most relevant websites to their searchers. Which means that instead of trying to please the algorithms, we should do what search engines do: try to please the searcher.

Google doesn't want “optimized” text or “optimized” title tags. Those do provide value, but those are just SEO signals to the bigger picture of optimizing the site for what searchers want and need.

If you focus on the visitor, produce content, and deliver a site experience that satisfies searchers' needs, you’ll not only do a better job at generating new business, but you'll be giving Google exactly what it wants to show their searchers.

That translates into better exposure, not because you optimized content, but because you optimized for the visitor experience.

20. Understand Search Intent and Target Keywords That Match Your Goals

By John Rampton, CEO, Calendar App

It's critical to get into the minds of your target audience by understanding search intent.

By understanding why they search and how they might search with that intent in mind, it helps raise the results of your keyword research and selection which will ultimately improve your search rankings.

There are informational searches, navigational searches, and purchase searches. Each can have their own keywords in mind while also sharing other keywords.

Do this right and you'll get the type of traffic that converts.

21. Conduct Your SEO SWOT Analysis and Then Decide

Marcus Miller, SEO and Marketing Strategist, Bowler Hat

The most effective SEO tips are always the ones that consider your SEO strengths, weaknesses, opportunities, and threats (SWOT analysis). It's a cop out answer but it's the right answer – and that’s why my answer is typically… it depends.

Here are a few examples:

• If you have an authoritative site with technical SEO issues then the best strategy will likely be to resolve these technical issues.
• If you have a site that is technically well put together and well optimized but has no authority then the solution is likely to build a solid online presence.
• If you run a small local business, local SEO is often the best approach, coupled with some location-specific link and authority building efforts.

And in many cases, it is simply all the above.

22. Ensure Your Website’s Technical SEO is Top Notch

By Radomir Basta, CEO, Four Dots

Here are my top favorite SEO tips to start driving more serious traffic from search engine queries.

First of all, make your website as technically polished as possible.

People sometimes just optimize their website on the surface, but fail to dig deeper and minify code, optimize the server, relocate javascript to the footer, remove unnecessary tracking scripts nobody is using and so on.

These tweaks, when accumulated, will produce a markedly better user experience in terms of page load speed, and this is a direct signal for improved search engine rankings. After all, your final goal as a website owner is to make users feel comfortable when browsing through your pages, and so is Google's.

In addition to this, I still can't imagine a full SEO campaign without deploying a proper link building strategy combined with PR/branding efforts.

Publish awesome and relevant resources on your websites, promote them both via social media campaigns and manual outreach efforts, and it will work wonders for both the page you are looking to optimize and the website authority in general.

Guest posting is still the best SEO solution for increased brand awareness and well-targeted backlinks. Just focus on websites with a relevant audience and you'll be fine.

Finally, creating landing pages for all relevant topics with traffic potential should improve the website's keyword reach, and rank it for new and potentially better converting keyword variations that vary across markets, locations, language and cultural barriers, professional occupancies or topical savviness.

23. Identify and Improve Your Underperforming Keywords and Pages’ Content

By Shama Hyder, Founder and CEO, Zen Media

Creating more site traffic through SEO used to be all about keywords, but now there are many other SEO steps or tips that can be taken to increase the overall audience.

Perhaps the best and easiest place to start is with site content. A larger volume of content increases the likelihood that the site will be the best answer to a search query as a quality result. The large amount of content provided also leads to more linkable content, which will, in turn, increase the number of backlinks the site receives. This will also help boost your search rankings.

While keywords are not the only search tactic in today’s SEO game, they are still very important. Use Google Analytics and Google Search Console (GSC) to identify underperforming keywords. The content on your page may not be enough to support a high enough ranking in response to that keyword. You should optimize and update it to deliver top quality content and answer to your target users.

Search engines have the role of delivering the best results to the user to answer their question, and if your site is focused on providing those answers, you will be able to drive more traffic to your website.

24. Optimize to Increase Footfall to Your Local Stores

By Myles Anderson, BrightLocal

I’m going to flip this question a little. We work a lot with SEOs and SMB business owners of physical businesses. These businesses aren’t just interested in web traffic; they want to generate phone calls (e.g. plumbers, accountants) or footfall into their premises (e.g. retail).

So their online visibility drives offline conversions that have immense value to them.

Google is moving to a model where they want to provide searches with all the answers in Google and not push them out to third-party websites. This includes results like SGE answers, People Also Ask question-answers, and local business listings and reviews.

So my tips to businesses that provide a physical service to their customers is to think about how you can make use of all these opportunities and get in front of customers and impress them.

1. Ensure your Google Business profile is well optimized and that you’re linking to the best page on your site that reinforces what you offer and where you’re located.
2. Encourage customers to leave reviews on your Google Business profile (boosting rankings and conversions). And reply to all your reviews too!
3. Find out what questions people are asking about your type of service. Then create detailed and unique content to answer these questions. This is helpful to any visitors to your site and it gives you a chance to boost your SEO efforts.

25. Use Visuals and Multimedia to Improve User Experience

By Cynthia Johnson, Co-Founder, Bell + Ivy

Use multimedia effectively. Video, images, and interactive content will improve the user experience on your website and drive more traffic.

26. Specialize in a Narrow Niche

By Phil Rozek, Local Visibility System

The “create great content” and “earn great links” advice has been covered enough for now, including by me. So my best piece of less-obvious SEO advice is: either specialize in a narrow niche, or start offering a really obscure service (or product or widget).

The weirder and more “niche,” the better.

If you’re the only provider, or only local one, or the first one, you can pick up some easy rankings, traffic that consists of people with a specific and immediate need, and sometimes even a few easy links.

Also, some people will come for the weird little service and stay for the more-mainstream service(s) you offer – for which your rankings and visibility maybe aren’t so good. Go a little off the beaten path.

27. Optimize Your Pages for Higher SERP CTR

Dan Petrovic, Director, Dejan SEO

One of the most ignored tactics or tips for boosting website traffic is CTR optimization.

After initial technical SEO, most projects are, for some reason, focused on authority building only. The irony is that technical SEO optimization almost certainly already includes title and meta adjustments, but for the sake of rankings, and not always with users in mind.

The best starting point is to understand what your average non-branded CTR should be in any given SERP position. Look for underperformers and fix them in the order of lost traffic.

28. Look at the Technical Side of SEO

By Craig Campbell, SEO Trainer & Consultant, Craig Campbell SEO

SEO tips would be to look at the technical side of SEO, ensure your website is responsive, fast loading, and technically sound. Moving onto having a good internal linking structure and adding schema markup are all processes that have resulted in some nice traffic increases for clients websites for me.

The obvious thing to say is employ quality and relevant link building too, which will help your website further move up through the gears and help you get more traffic to your website. But the key is making small changes, steering things moving in the right direction.

Technical SEO is something that is generally poor on a lot of websites, so keep doing site audits, optimizing for on-page SEO factors, and improving your website performance.

29. Focus on the Users When Creating SEO Content

By Kevin Gibbons, Re:signal

My SEO advice: Think about your users first and foremost. Who are you targeting? What do you want them to achieve?

Provide great content for your users, across all devices – rather than simply having well optimized content for search engines. Most importantly, you’ll be engaging in the best way possible with your visitors. And as a by-product of this, you’ll likely be rewarded by Google for providing the best experience.

30. Check Your Content with cognitiveSEO’s Content Optimizer Tool

By Razvan Gavrilas, Founder, cognitiveSEO

SEO is getting more and more complicated when we talk about its technicalities. There are a lot of things that you need to align to get the highest rankings.

The two significant signals are links and content.

I will share a tip that we use on any page or blog post that we publish here at cognitiveSEO.

We improve the content on the page (from an SEO perspective) by measuring the Content Performance Score provided by the cognitiveSEO Content Optimizer and Keyword Tool. The score tells you how well optimized any web page is, from a content point of view.

It works almost every time. We even improved old content by making content improvements based on the Content Performance Score.

Keep in mind content is not the only signal. So if you try to improve a page/site that has no link authority then you probably won't see any improvements.

31. Execute the 4 General Buckets of SEO

By Ryan Stewart, Managing Partner, WEBRIS

Hate to break it to you, but there are no hacks or tips – organic traffic is the result of good marketing. I break SEO into four general buckets that need to be executed well:

1. Technical SEO: Make sure your website is built properly according to Google Search Essentials, runs fast and accommodates mobile visitors.
2. Keywords and UX: Make sure your website is targeting the right keywords for your business. It sounds basic, but it's a cornerstone of SEO. Optimize your pages to highlight the unique value your business provides (within the scope of those keywords). Make sure your pages provide all of the information a searcher needs to find your page, engage with it and take action. That means you should focus on good front end design as well.
3. Content: Ensure your website has supporting content that can be shared on social media, rank in search engines, and provide more context for what you do.
4. Promotion: Go out and push your website across all corners of the web. Find and pitch bloggers to include links to your content within theirs. Get writing gigs as a guest author on industry blogs, mention your website within those articles. Get active on Reddit, Quora, and industry forums. Tell the world about your website.

32. Conduct Personalized Outreach to Build Quality Links

By Chris Makara, Founder, Bulkly

One of the most effective SEO tips I find for driving traffic to a website is through outreach. It's a tedious task, but the results are worth it.

While there are many ways to go about outreach, one of the most effective ways is to find existing sites already linking to similar content. The premise is that you have a much better piece of content that should be linked to instead of the one they are using.

The key is to be personal with the email and not a generic/templated approach. While you can use a template to build the framework of the email, it's best to add some sort of personalization about the page you are referring to on their website (something you liked about their post, a quote, etc).

Basically, show them that you actually read it.

This will go a long way in getting them to swap out someone else's link for yours.

33. Create SEO-Friendly Content and Leverage Influencers to Amplify Its Reach

By Mandy McEwen, Founder and CEO, Mod Girl Marketing

One of the best tips to increase your ranking is to create a solid piece of SEO-friendly content and leverage influencers to help you get that content in front of more eyes.

Here's what this looks like:

Create awesome content that’s valuable to your audience and get other influencers involved. Quote them, link to their resources, use their knowledge in your posts, and then reach out to them.

Let them know how helpful their info and resources are, that you utilized them for your latest blog post, and ask if they would be willing to share your content.

Social shares in fact impact search rankings and by leveraging influencers who have larger social audiences, you will not only be attracting more people to your blog, but you will be increasing your chances of ranking for your keyword. In addition, sometimes you can get the influencer to include a link back to your website, from their site.

To increase your chances of this happening make sure the content is exceptional and speaks highly of the influencer. Of course, adding things like social bookmarks and contextual links from other relevant websites will help as well.

34. Build Quality, Natural Backlinks Consistently

By Jerry Low Chee Cheong, Founder, WebRevenue

Google and the entire search landscape have changed a lot over the years. The only thing that has not changed so far is the impact of links on search rankings.

If you want good rankings at Google, you must consistently build good natural links. This means building valuable content that people want to link to and regularly reaching out to others in your industry for linking opportunities – be it guest posting, interview opportunities, or roundup posts like this one.

35. Optimize Your Landing Pages for Conversions and Mobile

By Sean Si, CEO and Founder, SEO Hacker

Here are some of the most effective SEO tips that help us drive more traffic to our client websites at SEO Hacker agency:

Create optimized landing pages: The goal of having landing pages is to generate new leads and sales through your website, which is why it pays well to optimize them properly.

Landing pages must contain helpful information relevant to your business, have long-tail keywords, contain links to your web pages, and be very persuasive.

Having an SEO-friendly landing page that is presented well makes it more successful in generating revenue.

Focus on content quality: Content is what drives websites and generates traffic, which is why creating well-written and well-researched content matters the most.

The best kinds of content are the ones that are relevant, timeless, and highly informative, as that gives them staying power that would get them searched for a significant amount of time.

Make your site mobile friendly: With mobile usage increasing every single year, it is important to implement responsive design and AMP on your web pages.

Optimizing user experience must be a priority, as it impacts whether a user stays on or leaves your website. In short, having a fast-loading and responsive website improves user-friendliness, resulting in longer dwell times and better rankings.

36. Follow a Holistic Approach to SEO, Prioritizing Links and Content

By Chris Dreyer, CEO, Rankings.io

As many SEOs know, there are a lot of aspects to search, driving traffic, and conversions. That being said, there are a few tasks that we see as primary qualified traffic drivers to client websites.

Links and content are the top two ranking factors in search.

Long-form content

You can drive more traffic to a page if you enhance that page’s content. You have to search on the web using the keyword phrases you want to rank for and see who is at the top of page 1.

See which of those competitors has the best content and model your page after that. Once you have something that can compete, go to work making it better than any other piece of content available on that topic.

From there, all you have to do is promote your page and Google will eventually see it as more authoritative than other similar pieces of content on the web. Of course, you have to target keywords with a higher search volume to attract greater traffic.

High-quality links

Most websites with attractive traffic volumes are those with more high-quality and authoritative links. Earning as many editorial-based and .edu links will help make your site very authoritative.

That combined with industry-leading content and the page will be beating out other competitors in search.

It’s worth noting that any of these strategies alone aren’t going to be as strong as combining them with other SEO tactics. A holistic approach is what will get you larger traffic volumes as well as conversions.

37. Think About SEO at the Page Level

By Steve Wiideman, Wiideman Consulting Group

Search engine optimization can feel like a fog of information and best practices.

Keep things simple by thinking about SEO at the page level and letting the developers manage and improve site-wide performance opportunities. But keep them accountable for earning perfect PageSpeed and WebpageTest.org scores.

An effective and easy tip to improve keyword ranking at the page level starts with understanding competitor insights.

Enter the top 20 competing URLs into Ahrefs or Semrush to explore keywords and links that top-ranking web pages are using to rank their content. Look at your top-performing “placement URLs” for link building and native advertising opportunities.

Next, put the competing pages under the microscope. Use Excel and record the top-ranked pages’ titles, meta descriptions, H1 headings, subheadings, images, image names, video, structured markup used, page load times, mobile-friendliness, mobile user experience, page name/URL, and word counts.

Start drafting an outline that incorporates the best and most helpful focal points from all the competing pages.

Finally, listen in on sales calls, survey clients, and run user testing services such as Hotjar to capture what your customers are looking for, what their end desire is (not just the pill, but how the ailment itself), and create the best and most helpful page of anything else online.

Watch the data, scrutinize everything, and re-calibrate constantly with a quarterly goal of improving CTR, conversion rate, bounce rate, and page load time by a conservative 0.5% per quarter.

It will all pay off in the long run, that’s the essence of “organic” SEO.”

38. Create and Share Content Relevant to Your Audience’s Pain Points

By Kevin Indig, Growth Advisor, Growth Memo

Here are a few effective SEO tips that you can repeat as often as you wish:

1. Question your target audience about their pains and struggles via forms, emails, social networks, or survey pop-ups.
2. Brainstorm questions people might have about these pain points.
3. Google what content exists around these questions and do research on Quora, Reddit, and web forums.
4. Write long-form articles about the pain points and answer the questions you brainstormed. Add illustrations and graphics to these articles.
5. Send them to the target audience members you surveyed.

39. Deliver the Best Content and Do So the Fastest

By Cameron Conaway, Head of Growth Marketing, Cisco

While many SEO details depend on the site’s existing content architecture, the fundamentals remain the same. These include:

1. Provide the most helpful answers to the questions your target audience is asking. To drive traffic, it’s often important to expand your definition of “target audience.” I see this as “arena state” content — content that addresses queries coming from those in the arena (maybe not on the field, but behind the concession stand) of your product or service.
2. Take site speed and performance seriously. Google is increasingly penalizing slow sites, especially those that aren’t HTTPS. It’s critical to create the web’s most helpful content and provide a mindful reading experience. Those who deliver the best content, and do so the fastest, will be rewarded.
3. Don’t let cobwebs develop. Many SEO efforts focus on net new initiatives, neglecting the importance of optimizing old content — linking internally, tweaking titles and H2s, adding images, etc.
4. Build genuine relationships. Relationships are rarely part of the SEO discussion, but they are often critical for achieving the backlinks and shares necessary for sustainable traffic.

40. Create Content That Your Audience Wants to Read and Share

By David Leonhardt, THGM Writing Services

When clients ask about SEO, I tell them to focus on three areas:

1. Make sure your content is very, very, very good. Write what your target market wants to read and what your industry influencers want to share on social media. Make sure it is easy to read, in plain English.
2. Make sure your website is fast. People are impatient. They won’t wait for a groggy website to wake up. The search engines know this, so they send people to the most alert websites.
3. Be easy to use on mobile, since that’s where most of the traffic is coming from these days…including Google.

As a well-versed writer in plain language, I am always ready to help with the first point.

41. Optimize Your Pages for Voice Search

By Mike Schiemer, Founder, Bootstrap Business

One of the most underutilized SEO tactics or tips to drive website traffic is to optimize your pages for voice search.

Consumers are buying millions of Amazon Echo, Google Home, and similar devices. Your website, content, and keywords need to start reflecting that.

Keywords will oftentimes be long-tail and conversational instead of a few words. Your writing should reflect how people actually speak, especially how they ask questions and expect answers. This will continue to be a growing trend as these devices become more popular and more advanced.

Automobile manufacturers are now starting to include them as built-in features in new cars, so people can do voice searches while they’re driving without having to (oftentimes illegally) take out their smartphones.

42. Focus on User Experience

By Jon-Mikel Bailey, Director of Sales and Marketing, Brand3

Sure, keywords and links still matter. But, ultimately, what will move the needle is a laser focus on user experience.

• Why would someone click that link in the SERPs?
• Why would they read your content, buy your product, etc.?
• What problem does it solve?
• Are you speaking their language such that they feel a connection to you?

To me, code and keyword-rich content are secondary to user experience (UX).

Google has said this repeatedly. They want you to have a useful site (quality, diverse content), a fast site (quick loading, void of useless bloat), a responsive/mobile-friendly site (AMP where it makes sense only, publications, etc), recommendations (links, mentions, proof from reputable sources that your site has value), and it’s safe (HTTPS).

Follow the SEO tips you read on the SEO sites only after you’ve run them through the “How will this affect the UX of our site?” test!

43. Create Evergreen and Actionable Content

By Jason Acidre, SEO Strategist, Kaiserthesage

My approach to SEO has always been holistic – that typically starts with having the right content (or pool of content) in place. Given that content ties everything in a brand-centric SEO.

The most effective SEO tip to make a huge impact in terms of driving organic traffic to a site is for it to have content assets that can do most of the work (or build 10x more content).

1. Creating evergreen and actionable content that you can utilize or build outreach campaigns around for a long period. This should also apply to transactional pages (designing product or service landing pages that are not just intended to sell, but to inform as well).
2. Continuously updating older content (making them more competitive), especially those topics that have substantial search volume and audience size.
3. Focusing on assets that have a ton of link opportunities, and can attract or earn the right links over time as they start to gain better search visibility.
4. Having more content that can help exemplify your brand’s expertise, and eventually support your business objectives (such as improving sales, conversions, and brand engagement).

44. Drive Traffic From Pinterest

By Mallory Whitfield, Founder, Badass Creatives

Don’t underestimate the power of Pinterest to drive traffic to your website.

To capture attention and drive traffic to your website from this visual search engine, create graphics for each of your blog posts or resource pages that will look good and perform well on the platform.

Canva offers beautiful Pinterest-friendly graphic templates that make it easy.

45. Start Keyword Research on Google SERPs, Not Keyword Tools

By Eli Schwartz, Strategic SEO Consultant, Eli Schwartz

The absolute foolproof tip to drive SEO traffic is to write content that users are seeking. Ideate on topics using methods that suggest the broadest topics possible.

I typically start with a straight Google search for my parent keyword and dig into the suggested keywords in People Also Ask questions and related queries.

Only then do I have a better understanding of the search landscape so I can then start keyword research and outlining content.

46. Build Good Backlinks to Your Google Maps Listing

By Justin Herring, Owner and SEO Expert, YEAH! Local

Here are several effective SEO tips to drive traffic:

1. Write guest posts on high-traffic blogs in your prospects’ niche. You need to write a spectacular article and then prospects “usually” will look further at the author or links in the blog.
2. I work a lot in local SEO and the biggest driver of website traffic is the Google Business listing. To rank this listing you need good backlinks to your Google Maps listing. Not as easy to get but I have tested this and it works like a charm.
3. If you are writing your own articles to rank, make sure you are going after keywords you can actually rank and get traffic for. If they are extremely competitive, look at the long-tail keywords associated with them and work on those instead.

47. Optimize Your Site and Content for Search Engines

By Brian Jackson, Co-Founder, forgemedia

My number one SEO tip to drive traffic is to take some time and focus on your technical SEO.

I think most of us would agree that content quality and length play a huge part, but if your site or content isn’t optimized correctly you’re only going to get so much reach out of it.

I’m referring to things such as:

• Ensuring you have the correct schema markup setup on your site (blog type, reviews and stars, etc).
• Optimizing for rich snippets and actually using a tool to monitor if you are gaining new ones. I use AccuRanker for this.
• Ensuring your website loads fast! I always include this as part of technical SEO as a slow website will always rank lower.
• Checking and cleaning up any 404 errors and broken links.
• Naming your image files smart. Be descriptive about the image, but keep it short.
• Monitor your crawl rate in Google Search Console (GSC).
• Take a deep dive once in a while into your link profile using powerful backlink analysis tools. Disavow bad links and keep things cleaned up.

And of course, all the other basic optimizations such as title tags, headers, sitemap, etc. are also very important.

Another tip is to A/B test your titles and meta descriptions. Both of these can greatly impact your CTR, which can in turn affect your SEO. CTR is so underappreciated, I feel, by a lot of people. Increasing CTR can do wonders for your content, rankings, etc.

48. Start Optimizing for Keywords Ranking on Pages 2 and 3

By Sandra Clayton, Online Marketing Expert, Conversion Minded

SEO is not about how many posts you publish. It is about making each piece a comprehensive resource for your audience.

Google wants to give people the absolute best search experience and measures how long people spend on your website after clicking through.

Things like writing insanely valuable content, having a fast website, and linking to other blog posts are a must.

When it comes to keywords, focus on ones that are already ranking on page 2 or 3 – it shouldn’t take much effort to boost them to page 1. You’ll get some quick wins and can then tackle harder-to-rank keywords.

49. Context is King, Not Plain Content

By Chris Weaver, Director, Strategic Marketing, Precoa

After the same old stuff that has rung true for years (proper setup, metadata, and content), the next most effective SEO tip to drive traffic is understanding user intent and creating content that speaks to that.

Better understanding what users want out of their search and answering those questions will drive better and more traffic.

We’ve been hearing content is king since the early 2000s and it’s still true today. The difference is that content is more nuanced than ever before. Text, infographics, short videos, and audio podcasts, all fit as different arrows into an SEO content strategy. Users consume that content in different ways and situations.

What matters most is getting those content types to fit into the context of the search.

• An informational search? Focus on formatting your text for the instant answer boxes.
• More transactional search? Review schema to stand out from the crowd.
• Local search? Work your NAP with outside citations.

It all boils back to that of user intent. Stealing from a prominent co-worker of mine and content wiz, it’s time to ditch content is king and instead focus on the truer, more relevant realization that “context is king.”

50. Create Contextually Relevant Content

By Julia McCoy, President, Content at Scale

Today, great inbound content matters more than ever to drive new traffic to a site. Inbound content, specifically, in the form of consistent, high-value blogging.

Keep in mind when you’re creating your site content that the context must be relevant. For SEO, if your content isn’t contextually relevant to the topic you’re writing about, forget it.

Forget about ranking, let alone ranking well.

SEO is all about context and relevance. It’s about diving deep into a topic and leading your readers far beneath the surface information.

51. Create Content That Acts As a Link Magnet

By Patrick Coombe, CEO, Elite Strategies

SEO is a long game. It takes time to make SEO happen. The best tip to increase your overall SEO effectiveness is to build a great website, build great links, and have content that your visitors want to read.

Forget about blog posts, they are great and everyone should be blogging but think about content in more broad strokes. One example would be a “table” showing price comparisons of products that are hard to find the price for.

Creating content like this is a link magnet, and links will help you rank in Google more and more.

52. Do Keyword Research and On-Page/Off-Page Optimization

By Dominic Wells, CEO, Onfolio

The best SEO tip is to do proper keyword research.

Target keywords and phrases that are:

• Relevant to your business (because otherwise what’s the point of the traffic)
• Not super impossible to rank for
• Have decent traffic volume

Next, ensure you have good on-page SEO because without it, the keyword research you did isn’t going to be worth anything. You need to tell Google, “Ok, here’s what my content is about, please rank for me for it.”

You finally have to make Google believe you deserve to rank for your target keywords. For this, invest in off-page SEO and link building primarily.

53. Integrate SEO and Social Media for Outstanding Results

By Gabriella Sannino, Managing Partner, Level343

There are so many options on this question, but I’ll stick to three SEO tips.

1. Don’t neglect on-page SEO. Too many think that on-page SEO is “old hat,” but optimizing quality content has been proven time and again to be a traffic driver.
2. Tighten up those meta tags and titles! Again, it’s a matter of people believing that Google no longer pays attention to them. Whether the search engines do or not, people do, and that’s the traffic you want.
3. Get into social media promotions. If you aren’t already, start tying your SEO and social campaigns into one – have them work in tandem, not one-off doing something while the other is doing something else. When different marketing areas come together (like SEO and social), it’s a beautiful thing that can create outstanding results.

54. Know Your Customers and Buyer Personas

By Maddy (Osman) French, Founder of The Blogsmith Content Agency

Know your customer. This is the basis of keyword research and content creation.

Without an understanding of your target market, what makes them tick, and what keeps them up at night, you’re shooting in the dark with all subsequent marketing and SEO efforts.

Once you have a buyer persona (or a few) clearly defined, you can start your keyword research efforts, which will influence your SEO strategy and implementation as a whole.

55. Follow Your Competitor’s Success Path in Content and Backlinks

By Zac Johnson, Founder, Blogging.org

When trying to improve SEO traffic and rankings for your site, I recommend the following tips:

Write better and longer content (2,000+ words) versus trying to write new articles every day on your site. This will not only rank better, but it will also be easier for you to promote and gain valuable links to.

Look at what your competition is ranking for in the search results and see what keywords and content focus they are using. After viewing this information, think about how you can make a better, longer, and more detailed resource.

Sticking with that same competition analysis theory, you can also do the same for your competitors and their backlinks. See where they are getting their best backlinks and then try to get a few of your own.

56. Build a Healthy Link Profile for Your Website

By Randy Milanovic, CEO, Kayak Marketing

A healthy website link profile is one of the most valuable search engine ranking factors. A backlink is a signal between two sites that acts as a vote of confidence and a relationship between the two.

A strong backlink comes from topically relevant websites with a high authority and value as a result of content, popularity, traffic, and literally hundreds of other factors.

To attract strong backlinks, follow these SEO tips:

1. List your business in the top business directories online.
2. Create a Google Business profile and encourage customers to leave a review.
3. Build relationships to keep your company on top of the minds of people who might be interested in linking to your website. I’m talking about high-authority website editors, bloggers, and industry leaders here.
4. Create a “best of” list or a resources list and give credits to sources and authors.
5. Create strong, link-worthy visual content.
6. Set up an RSS feed for your blog.
7. Engage on other people’s content.
8. Write guest blog posts (a series is better than a single).

57. Create Content That Answers Questions, Engages, and Entertains

By Kathryn Aragon, Marketing Strategist, Kathryn Aragon Media

To drive organic search traffic to your website, you need to start with your content. Content shock is real. If you don’t have a valuable piece of content that’s original and worth reading, you don’t have a chance.

But if you’ve got a great piece of content that answers questions, engages, and maybe even entertains your readers, your next step is to do simple on-page SEO. It doesn’t take much, but it’s a necessary part of the equation.

And finally, the last tip, reach out to influencers and build backlinks to your content. In short, validate that your content is worth ranking in search engines, and Google will reward you with high ranks.

58. Cater to Search Intent

By James Gurd, Owner, Digital Juggler

Get the foundations right and that means understanding the search intent of your target audience.

Simple keyword research isn’t enough, you need to understand why people search to build mental models for key landing pages, then create content aligned with those mental models.

That gives you far better reach for semantic search, as the content will tackle different user intents.

You also need to align copy with natural language search patterns, as voice search is increasing and this is changing the nature of search queries with longer queries.

59. Optimize for Mobile Reading and Voice Search

By Tom Pick, Webbiquity

My biggest SEO tips are to optimize for mobile-first indexing and voice search.

To address mobile-first indexing, make sure your site looks great (avoid big unbroken blocks of text), works well (is easy to navigate on a small screen), and loads fast on mobile devices.

Optimizing for voice search by optimizing your content for longer search queries and questions (think FAQ-like content).

60. Try to Rank for Area-Specific Local Keywords First

By Tyson Downs, Owner, Titan Web Agency

Understand your own (and your site's) limitations.

If you are a new dentist for example in Phoenix, and you have a brand new website, chances are you aren’t going to be ranking in the top 3 for a term as competitive as “Phoenix dentist.”

However, that doesn’t mean you can’t work your tail off and optimize your site and specific pages on your site so you rank extremely well for “dentist near Dove Valley Ranch” (a specific area in North Phoenix).

Understand what you can show up well for in the search results right away, and optimize your site SEO for that. Be active in the real world in that area as much as possible.

Eventually, as you build up your site SEO and your authority, you may very well rank for that coveted “Phoenix dentist” term, but in the meantime, ranking extremely well in localized searches will certainly pay dividends.

61. Prioritize Mobile Responsiveness and Fast Loading

By Linda Bustos, Founder, Ecom Ideas

Online retailers should especially prioritize mobile responsiveness and fast loading speed.

Review your apps and platform extensions for core functionality. Eliminate apps and scripts that don’t contribute significantly to user experience or ROI.

62. Good Content Marketing (Creation + Promotion) is the Key to SEO Success

By Karl Kangur, Founder, SEO Estonia

One of the most neglected tips when it comes to SEO is good content. Most people come up with a content calendar that they cannot handle and because of that end up churning out a lot of low-quality content, with little time for content marketing.

Your time needs to be equally split between creating the best content out there on a given topic and then giving it the best chances of success when it comes to marketing it.

Link out heavily to other players in your niche (as long as they are not direct competitors).

The magic of SEO is the compounding effect you get when every page on your site has a decent amount of backlinks. By building links to one article, you’ll improve the rankings of that page as well as other pages on your site.

Come up with a content creation schedule that you can sustain both in terms of content quality and the marketing efforts needed.

63. Conduct Keyword Analysis and Optimization at Regular Intervals

By Greg Shuey, CEO, STRYDE

Regular keyword analysis and optimization is critical to keep pushing your limits. Take time each month to review buckets of keywords you’re already ranking for using an SEO tool like Semrush.

Once you’ve identified a low-hanging fruit, make tweaks to optimizations and web page copy to incorporate those keywords while continuing to execute against your long-term strategy.

64. Conduct SEO Audits

By Dennis Seymour, SeriousMD

First of all, you need an SEO audit. We’ve done countless SEO audits because it’s been proven time and time again to drive good traffic in the long run if your website is really optimized.

It’s easy to just ignore it and just build backlinks but to be honest, fixing your on-page issues first will double or triple the effects of your link building campaigns long term.

Another great tip to drive traffic is to build up a set of evergreen content. It can be a guide, a useful free course, a landing page, or a free tool that’s super useful.

Sure it’s a lot of work. You still need to promote them but these pages will have a higher chance of bringing in results.

Treat these as core content pieces on your website and update them as needed. These will not only rank better, it will also attract more links than normal content.

I’ve been doing them for all the websites I run and for clients and it practically works each time.

65. Get Your SEO Basics Right

By Craig Wilson, Founder, Sticky

There are numerous tips to make your website SEO friendly, but if you don’t have these basics right most of your efforts will be wasted.

1. Make sure your homepage is easy to read and accessible on all devices. Opt for responsive designs and WordPress themes to make this possible.
2. Create an XML sitemap to help search engines understand your website’s structure when they are crawling it. As you pass more data to Google, you can also determine the pages that are the most important and valuable to you and give them priority.
3. Don’t overuse keywords. The key to SEO is using selected keywords in your content in a way that will help you rank higher on Google.
4. Keep each page strictly on topic. Avoid using links to sites that aren’t relevant or writing content just to fill the page.

66. Develop Content Using Keyword Buckets

By AnnaLea Crowe, Anna Crowe

Content, content, and more content. When your content strategy is developed with an SEO mindset, you can do wonders. By developing content that utilizes keyword buckets, you can see massive improvements.

For instance, I use Google autosuggest and the related queries section to build out the articles I’m targeting for featured snippets.

As voice search and digital assistants continue to grow, optimizing content that answers questions will help boost your organic traffic and keyword rankings for long-tail and short-tail keywords.

67. Use GSC Data to Optimize Pages with Higher Ranking Potential

By Marie Haynes, SEO Consultation, Marie Haynes

This is an old tip, but one of my most productive SEO tasks to do is to look at Google Search Console (GSC) analytics data.

Find out what pages are ranking well and see if you can find keywords for which you’re ranked on the first page, but perhaps not well optimized for. Then, adjust your content as necessary. This is usually a pretty quick win.

68. Build a Ton of Quality Backlinks for Link Juice

By Jared McKiernan, Head of Content, Eternal Me

If you build a ton of links, ideally from relevant sites, it will eventually start to cause your site to get a bunch of traffic. This is due to the “link juice” that flows through all the other sites on the internet into your site. It causes your site to rank higher.

69. Solve a Problem for Your Audience

By Pedro Dias, Technical SEO Consultant, Founder of Visively

Be interesting; solve a real problem for your audience; tap into the knowledge of real experts when you research.

70. Don’t Underestimate the Power of Content Promotion

By Srish Agrawal, MD and Chairman, A1 Future Technologies

Focusing your efforts on content creation and link building is going to be one of the best ways to improve your SEO and site traffic from Google.

However, what most people are doing wrong is that they are focusing too much on the “content creation” aspect, and not enough on the actual promotion.

Think of it like this… there are already well over a billion active sites on the internet today. That is simply way too much clutter.

71. Quality Always Trumps Quantity in SEO

By Angelo Sorbello, Co-Founder of DIGITALE.co

In today's SEO landscape, quality always trumps quantity across the board.

• On-page SEO is about creating top-notch content and the best possible user experience.
• Off-page SEO revolves around earning high-quality backlinks in a white-hat way. Our link building efforts focus on creating valuable assets that naturally attract links from journalists and users while adhering to Google's guidelines.

The era of shortcuts and quick fixes in SEO is behind us. The way forward is to contribute meaningful, quality information to the web, aligning with the algorithm instead of trying to outsmart it.

72. Break Free From the Mold, Get Your Hands Dirty!

By Bibi Lauri Raven, The Link Builder

The digital landscape is increasingly populated by AI-generated content, creating a homogenous online experience. To truly stand out in 2025, SEO requires a more human touch.

Direct experience is your secret weapon. By immersing yourself in your target audience's world and cultivating genuine connections, you'll develop a unique perspective that resonates. This first-hand knowledge will provide the aappropriate information for your content strategy and infuse it with authenticity, — a quality the search engines increasingly value.

To complement this human-centric approach, harness the power of video. Video content offers a dynamic and engaging way to connect with your audience, cutting through the noise of text-heavy formats. As viewer preferences shift towards raw, authentic content, now is the perfect time to experiment with video SEO and reap the rewards.

By combining these strategies, you'll create content that does well and leaves a lasting impression.

Start Implementing These SEO Tips by the Experts

With these SEO tips and insights from the leading SEO and content experts, and founders, you now have a treasure trove of strategies to boost your search presence.

Most of them are practical tips you can implement right away to drive more traffic, boost your rankings, and unlock new business opportunities.

Whether you're just starting out or looking to refine your existing SEO strategies, leveraging the expertise I curated in this roundup article can be helpful. Embrace these SEO tips and grow your SERP visibility.