![\"Aspire-IQ\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Aspire-IQ.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\nThis should put an end to the Instagram vs YouTube dilemma, right?<\/p>\n\n\n\n Not exactly!<\/p>\n\n\n\n While Instagram remains the most popular influencer marketing platform due to its versatility, YouTube also has a lot to offer. As such, YouTube videos have a much higher engagement rate than Instagram influencer content<\/a>.<\/p>\n\n\n The question remains:<\/p>\n\n\n\n Instagram vs YouTube: which one should you choose?<\/p>\n\n\n\n The answer, I\u2019m afraid, is not as simple as you might think and requires a more detailed comparison of the two platforms.<\/p>\n\n\n\n In this post, we will look at both these platforms in-depth and compare Instagram vs YouTube. By the time you\u2019re done reading this, I\u2019m confident you will be in a position to select the right platform for your influencer marketing campaign.<\/p>\n\n\n\n So let\u2019s get started, shall we?<\/p>\n\n\n\n Before we get into the qualitative comparison, let\u2019s first compare some numbers for each platform. These are some statistics for influencer marketing<\/a> on each platform.<\/p>\n\n\n\n Ready to get started?<\/p>\n\n\n\n Here you go.<\/p>\n\n\n\n What does this indicate?<\/p>\n\n\n\n Well, at first glance, it seems like YouTube is not only a much larger platform but also has much higher engagement rates.<\/p>\n\n\n\n However, that can be attributed to the fact that the platform only supports video posts, which is known to be the most engaging form of content. And, if videos are not your forte, or if you want to experiment with different content types<\/a>, then YouTube is out of the question for you.<\/p>\n\n\n\n Overall, at least for video marketing, YouTube seems to be a winner.<\/p>\n\n\n\n When you are choosing a platform for your campaign, you need to consider the \u201cRs\u201d of influence. These are:<\/p>\n\n\n\n Now, let\u2019s consider each platform on these qualitative parameters and see how they rate.<\/p>\n\n\n\n As mentioned above, YouTube can help you reach ~2 billion users.<\/p>\n\n\n\n YouTube videos are great resources for those interested in beauty, fitness, food, travel, and several other areas. These niches continue to gain popularity every day.<\/p>\n\n\n\n YouTube is an amazing platform for high-quality content that\u2019s evergreen, search-friendly, and has a long lifespan. So, a sponsored YouTube video can do wonders for your brand.<\/p>\n\n\n\n Of course, this will cost you more than producing content for mediums such as Snapchat stories or Instagram stories. However, Snapchat and Instagram Stories are transient even though the content creation is much more affordable than YouTube.<\/p>\n\n\n\n Sponsored videos on YouTube are great, however, they\u2019re even better on Instagram. Not only can they be consumed quickly but also require you to shell out less money for content creation. Stories on Instagram and live videos are great for consumers who do not have the time to watch long videos.<\/p>\n\n\n\n Over 1 billion users are active on Instagram every month. So, Instagram as a platform is beneficial to influencers as well as brands. A brand can gain more leads and customers if the content is relevant and visually attractive. It also helps in boosting the number of followers and engagement of an influencer.<\/p>\n\n\n\n The launches of Instagram Highlights and IGTV have further increased the attractiveness of Instagram as an influencer marketing platform<\/a>.<\/p>\n\n\n\n Highlights allow influencers and marketers to retain some of their featured stories permanently. This has made posting video content on Instagram more permanent. The IGTV launch has provided a long-form video content creation option for Instagram, allowing it to compete directly with YouTube.<\/p>\n\n\n\n Instagram is a versatile influencer marketing platform. Influencers now have three different ways of posting video content on Instagram, apart from regular posts.<\/p>\n\n\n\n Those days are past when Facebook and Twitter used to be the most popular influencer marketing platforms. Today, influencers are way more active on YouTube and Instagram. Visual content is extremely engaging and way more effective than other forms of content. So, for best results, leverage influencers on both YouTube and Instagram.<\/p>\n\n\n\n These days, anyone can become an influencer and earn money<\/a> from it. That makes finding and selecting the right influencers a bit difficult.<\/p>\n\n\n\n So, how do you select the right influencers for your business<\/p>\n\n\n\n Keep reading to find out.<\/p>\n\n\n\n Here are some things that you should consider when selecting influencers for your brand.<\/p>\n\n\n\n Nobody likes to watch a video with unclear audio, unsteady recording, or inadequate lighting. The same goes for photos too. No one likes to see low-quality images. So make sure that your influencers post only high-quality images and videos.<\/p>\n\n\n\n It\u2019s not compulsory that influencers need to be professional photographers or videographers. However, they must be capable of producing content that\u2019s appealing to audiences and of good quality.<\/p>\n\n\n\n ERB<\/a> channel, with 14.8 million subscribers, posts videos of rap battles among celebs. With every single episode, they ensure the quality of the videos is consistent.<\/p>\n\n\n For influencer discovery and campaign management on Instagram, you can leverage tools like Combin<\/a>. Using this platform, you can find relevant influencers for your business. Additionally, you can check your plan and schedule content. It also enables you to manage multiple accounts simultaneously.<\/p>\n\n\n\n For YouTube, you can check out vidIQ<\/a>. It has various features for keyword research, competitor research, thumbnail generation, and more. It can be a handy tool to plan your campaigns and boost your reach.<\/p>\n\n\n\n When identifying influencers, engagement rate is one of the most important key performance indicators (KPIs) to be kept in mind. The engagement rate is a percentage of the number of followers who engage with your content out of the total followers. Simply put, the better the engagement rate, the more effective your influencer marketing will be.<\/p>\n\n\n\n For example, the total number of followers of TV personality Kelly Ripa<\/a> is much higher than that of Julien Solomita<\/a>, an influencer. However, you might be surprised to know that Julien\u2019s engagement rate (22%) is much greater than that of Kelly\u2019s (2.80%).<\/p>\n\n\n Since Instagram and YouTube are visual platforms, your content needs to be catchy if you want your campaign to be successful. Look for influencers who create appealing content that looks visually appealing and attention-grabbing. Go through their YouTube videos and Instagram feeds to evaluate the quality of their content.<\/p>\n\n\n\n Be wary of an influencer whose feed is filled with tons of sponsored content from multiple brands. The reason people listen to an influencer\u2019s opinions is that they are considered more authentic. If an influencer collaborates with several unrelated brands, their authenticity might be questioned.<\/p>\n\n\n\n Make sure that the influencers you select, belong to your product or industry niche and are relevant to your business. For instance, if you are a fashion brand, you might consider collaborating with fashion icons like Bethany Noel Mota<\/a>. She is a style expert and a fashion blogger.<\/p>\n\n\n Non-repetition of content is a good way of engaging audiences. Make sure that your influencers are capable of engaging their followers with their sense of humor or unique style.<\/p>\n\n\n\n Successful YouTuber Jenna Marbles<\/a> is a classic example of people gaining popularity by using humor. Her videos are fun-filled, authentic, and easily relatable. By posting such fun videos she gained more than millions of subscribers on YouTube.<\/p>\n\n\n Posting content regularly is known to increase engagement on your content and grow followers. For Instagram, posting daily is a good practice. While for YouTube, posting once a week is pretty effective. So, when you are identifying the influencers you want to work with, make a note of their posting frequency.<\/p>\n\n\n\n Now that we have looked at each platform, in detail, let\u2019s do a quick comparison of the benefits of influencer marketing<\/a> on each platform to draw a conclusion.<\/p>\n\n\n\n Here are some of the pros of influencer marketing on YouTube:<\/p>\n\n\n\n
Image via AspireIQ<\/a><\/em><\/p>\n\n\n\n![\"AspireIQ-2\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/AspireIQ-2.png\" "\\"\\"")
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Image via AspireIQ<\/a><\/em><\/p>\n\n\n\nInstagram vs. YouTube: Some Key Statistics<\/h2>\n\n\n\n
Instagram<\/h3>\n\n\n\n
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YouTube<\/h3>\n\n\n\n
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Instagram vs. YouTube – How to Choose the Right Platform for Your Campaign<\/h2>\n\n\n\n
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What Makes YouTube Suitable for Influencer Marketing?<\/h3>\n\n\n\n
What Makes Instagram Suitable for Influencer Marketing?<\/h3>\n\n\n\n
Instagram vs YouTube: How to Find Influencers on Both Platforms<\/h2>\n\n\n\n
What to Look for When Finding Influencers<\/h3>\n\n\n\n
1. High Quality<\/h4>\n\n\n\n
![\"YouTube_\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/YouTube_.jpg\" "\\"\\"")
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Image Via YouTube<\/em><\/p>\n\n\n\n2. Engagement<\/h4>\n\n\n\n
![\"Instagram-Engagement\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Instagram-Engagement-2.png\" "\\"\\"")
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Image via Instagram<\/em><\/p>\n\n\n\n3. Strong Aesthetic Sense<\/h4>\n\n\n\n
4. Authenticity<\/h4>\n\n\n\n
5. The Niche<\/h4>\n\n\n\n
![\"Bethany-Noel-Mota\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Bethany-Noel-Mota-1.png\" "\\"\\"")
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Image via Instagram<\/em><\/p>\n\n\n\n6. Originality<\/h4>\n\n\n\n
![\"Jenna-Marbles\"](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/05\/Jenna-Marbles.jpg\" "\\"\\"")
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Image Via YouTube<\/em><\/p>\n\n\n\n7. Consistency<\/h4>\n\n\n\n
Instagram vs. YouTube – Which Should You Choose?<\/h2>\n\n\n\n
The Pros of YouTube<\/h3>\n\n\n\n